{"id":6460,"date":"2026-03-22T23:48:57","date_gmt":"2026-03-22T23:48:57","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/brand-calendar\/"},"modified":"2026-03-22T23:48:57","modified_gmt":"2026-03-22T23:48:57","slug":"brand-calendar","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/brand-calendar\/","title":{"rendered":"Brand Calendar: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Branding"},"content":{"rendered":"\n

A Brand Calendar<\/strong> is a planning system that organizes what your brand will say, where it will appear, and when it will be delivered<\/em> across channels. In the context of Brand & Trust<\/strong>, it helps teams show up consistently, avoid contradictory messaging, and build reliable expectations with customers over time. In Branding<\/strong>, it turns strategy into an operational rhythm\u2014so your voice, visuals, and promises don\u2019t depend on who is available that week.<\/p>\n\n\n\n

Modern audiences encounter brands across dozens of touchpoints\u2014ads, search, email, social, product UX, support, events, and partner content. A well-run Brand Calendar<\/strong> reduces chaos and protects Brand & Trust<\/strong> by ensuring your communications are coordinated, on-message, and timed to customer needs rather than internal last-minute requests.<\/p>\n\n\n\n

What Is Brand Calendar?<\/h2>\n\n\n\n

A Brand Calendar<\/strong> is a structured schedule that maps brand communications, campaigns, content themes, and key moments (launches, holidays, milestones) over a defined period\u2014often monthly, quarterly, and annually. It\u2019s broader than an editorial calendar because it includes not only content topics, but also the brand intent<\/em> behind communications: positioning, narrative themes, offers, creative direction, and governance.<\/p>\n\n\n\n

At its core, the concept is simple: plan brand moments in advance so the brand experience feels coherent. The business meaning is practical: fewer reactive decisions, less duplicated work, and stronger alignment between marketing, sales, product, and customer success.<\/p>\n\n\n\n

Within Brand & Trust<\/strong>, a Brand Calendar<\/strong> becomes a consistency mechanism\u2014helping ensure you don\u2019t over-promise, go silent at critical moments, or send mixed messages across channels. Within Branding<\/strong>, it\u2019s the bridge between brand strategy (identity, voice, values, positioning) and daily execution (campaigns, content, creative, distribution).<\/p>\n\n\n\n

Why Brand Calendar Matters in Brand & Trust<\/h2>\n\n\n\n

Trust is built through repeated, predictable experiences. A Brand Calendar<\/strong> supports Brand & Trust<\/strong> by making those experiences intentional rather than accidental.<\/p>\n\n\n\n

Strategically, it helps you:<\/p>\n\n\n\n

    \n
  • Reinforce brand memory structures<\/strong>: repeated themes and proof points make your message easier to recall.<\/li>\n
  • Reduce \u201crandom acts of marketing\u201d<\/strong>: disconnected posts and one-off campaigns can dilute Branding<\/strong> and confuse the market.<\/li>\n
  • Align to customer decision cycles<\/strong>: planning around seasons, budgets, renewal periods, and buying triggers improves relevance.<\/li>\n<\/ul>\n\n\n\n

    From a business value perspective, a Brand Calendar<\/strong> creates competitive advantage by improving execution quality. Brands that plan can invest in better creative, better landing pages, better measurement, and better cross-team coordination\u2014while reactive competitors rush mediocre work into the market.<\/p>\n\n\n\n

    Marketing outcomes often improve as a result: higher engagement, steadier pipeline contribution, and more consistent performance because campaigns are built as connected systems instead of isolated bursts.<\/p>\n\n\n\n

    How Brand Calendar Works<\/h2>\n\n\n\n

    A Brand Calendar<\/strong> is both a planning artifact and a workflow. In practice, it \u201cworks\u201d when it turns strategic inputs into scheduled, governed execution.<\/p>\n\n\n\n

      \n
    1. \n

      Inputs and triggers<\/strong>\n – Brand strategy inputs: positioning, audience segments, tone, visual system, messaging pillars.\n – Business triggers: product launches, pricing changes, events, market shifts, competitor moves.\n – Market moments: seasonality, cultural moments (used carefully), industry cycles.<\/p>\n<\/li>\n

    2. \n

      Analysis and planning<\/strong>\n – Prioritize themes and campaigns based on business goals and audience needs.\n – Identify channel roles (e.g., search captures demand, email nurtures, social builds reach).\n – Map dependencies: creative production, approvals, landing pages, tracking, sales enablement.<\/p>\n<\/li>\n

    3. \n

      Execution and coordination<\/strong>\n – Assign owners, due dates, and review steps.\n – Produce assets aligned with Branding<\/strong> guidelines.\n – Publish and distribute according to channel-specific cadence.<\/p>\n<\/li>\n

    4. \n

      Outputs and outcomes<\/strong>\n – A visible schedule of brand activities, tied to goals.\n – Consistent brand presence that strengthens Brand & Trust<\/strong>.\n – Measurable performance data to refine future cycles.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      Key Components of Brand Calendar<\/h2>\n\n\n\n

      A high-functioning Brand Calendar<\/strong> typically includes these elements:<\/p>\n\n\n\n

      Planning structure<\/h3>\n\n\n\n
        \n
      • Time horizons<\/strong>: annual \u201cbig rocks,\u201d quarterly priorities, monthly sprints, weekly publishing.<\/li>\n
      • Themes and narratives<\/strong>: brand pillars translated into campaigns and content arcs.<\/li>\n
      • Milestones<\/strong>: launches, webinars, events, partnerships, PR moments, and evergreen updates.<\/li>\n<\/ul>\n\n\n\n

        Operational system<\/h3>\n\n\n\n
          \n
        • Ownership and responsibilities<\/strong>: who decides, who produces, who approves, who publishes.<\/li>\n
        • Governance<\/strong>: review checkpoints for legal, compliance (if needed), brand consistency, and quality.<\/li>\n
        • Asset management<\/strong>: where creative files live, version control, and re-use rules.<\/li>\n<\/ul>\n\n\n\n

          Data and measurement inputs<\/h3>\n\n\n\n
            \n
          • Audience insights<\/strong>: customer research, VOC, sales objections, support tickets, reviews.<\/li>\n
          • Performance history<\/strong>: prior campaign results, content engagement, channel ROI.<\/li>\n
          • Quality controls<\/strong>: messaging checklists, brand voice checks, accessibility standards.<\/li>\n<\/ul>\n\n\n\n

            A Brand Calendar<\/strong> is most effective when it\u2019s not \u201cjust dates,\u201d but a connected system for turning brand intent into coordinated work.<\/p>\n\n\n\n

            Types of Brand Calendar<\/h2>\n\n\n\n

            There aren\u2019t universally standardized \u201cofficial\u201d types, but there are common and useful distinctions:<\/p>\n\n\n\n

              \n
            1. \n

              Master Brand Calendar (company-wide)<\/strong>\n – The top-level view that aligns departments and channels around shared moments.\n – Best for protecting Brand & Trust<\/strong> across product, marketing, and communications.<\/p>\n<\/li>\n

            2. \n

              Campaign Brand Calendar<\/strong>\n – Focused on planned campaigns (launches, demand generation, seasonal promotions).\n – Includes timing, offers, creative direction, and channel mix.<\/p>\n<\/li>\n

            3. \n

              Content and Editorial Calendar (brand-governed)<\/strong>\n – Publishing cadence for blogs, newsletters, social, video, podcasts.\n – Strong when integrated with Branding<\/strong> pillars and messaging architecture.<\/p>\n<\/li>\n

            4. \n

              Channel-specific calendars<\/strong>\n – Separate calendars for email, social, paid media, events, or SEO\u2014linked to the master plan.\n – Useful for operational clarity, but risky if not coordinated.<\/p>\n<\/li>\n

            5. \n

              Regional or segment calendars<\/strong>\n – Tailored schedules by geography, industry vertical, or persona.\n – Helps maintain relevance while preserving global Branding<\/strong> consistency.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

              Real-World Examples of Brand Calendar<\/h2>\n\n\n\n

              Example 1: B2B SaaS product launch with trust-sensitive messaging<\/h3>\n\n\n\n

              A SaaS company plans a major release that affects data handling. The Brand Calendar<\/strong> schedules a three-week narrative arc: \u201cwhy it matters,\u201d \u201chow it works,\u201d and \u201cproof and safeguards.\u201d It aligns blog content, a webinar, sales enablement, and customer emails. This protects Brand & Trust<\/strong> by proactively addressing concerns and ensuring every channel explains the change consistently.<\/p>\n\n\n\n

              Example 2: Retail brand balancing promotions with long-term brand equity<\/h3>\n\n\n\n

              A consumer brand uses a Brand Calendar<\/strong> to avoid being \u201calways on sale.\u201d Promotions are limited to specific windows, while non-promotional content highlights craftsmanship, customer stories, and sustainability practices. This approach supports Branding<\/strong> by keeping value perception strong and supports Brand & Trust<\/strong> by reducing bait-and-switch expectations.<\/p>\n\n\n\n

              Example 3: Agency-managed multi-client calendar to prevent overlap and fatigue<\/h3>\n\n\n\n

              An agency runs multiple campaigns for one client across paid social, email, and SEO. The Brand Calendar<\/strong> identifies audience fatigue risk and staggers high-frequency pushes. It also prevents message conflict (e.g., a \u201cpremium quality\u201d story colliding with a heavy discount ad). The result is more coherent Branding<\/strong> and better cross-channel performance.<\/p>\n\n\n\n

              Benefits of Using Brand Calendar<\/h2>\n\n\n\n

              A Brand Calendar<\/strong> delivers benefits that are both creative and operational:<\/p>\n\n\n\n

                \n
              • Better consistency<\/strong>: repeated messaging and cohesive visuals strengthen Brand & Trust<\/strong> over time.<\/li>\n
              • Higher efficiency<\/strong>: fewer last-minute requests, fewer rewrites, fewer emergency approvals.<\/li>\n
              • Improved creative quality<\/strong>: more lead time enables better design, better copy, and better QA.<\/li>\n
              • Reduced costs<\/strong>: planned production allows batching, asset reuse, and fewer wasted deliverables.<\/li>\n
              • Stronger customer experience<\/strong>: communications feel timely, relevant, and non-contradictory.<\/li>\n
              • Clearer performance learning<\/strong>: planned experiments and defined windows make results easier to interpret.<\/li>\n<\/ul>\n\n\n\n

                Challenges of Brand Calendar<\/h2>\n\n\n\n

                A Brand Calendar<\/strong> can fail if it becomes bureaucratic or disconnected from reality. Common challenges include:<\/p>\n\n\n\n

                  \n
                • Cross-team misalignment<\/strong>: product, sales, and marketing may have competing priorities that pressure the schedule.<\/li>\n
                • Overplanning<\/strong>: a calendar that\u2019s too rigid can\u2019t respond to market changes, crises, or new opportunities.<\/li>\n
                • Governance bottlenecks<\/strong>: slow approvals can delay launches and create shadow publishing outside the process.<\/li>\n
                • Measurement limitations<\/strong>: brand impact is often long-term; tying calendar activities to short-term revenue can be misleading.<\/li>\n
                • Channel fragmentation<\/strong>: separate calendars per team can create conflicting messages, weakening Brand & Trust<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                  The goal is a calendar that provides direction without becoming a constraint.<\/p>\n\n\n\n

                  Best Practices for Brand Calendar<\/h2>\n\n\n\n

                  These practices make a Brand Calendar<\/strong> usable, resilient, and aligned with Branding<\/strong> outcomes:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Start with messaging pillars, not channel slots<\/strong>\n – Define the narrative themes you must reinforce, then decide how channels support them.<\/p>\n<\/li>\n

                  2. \n

                    Designate a single source of truth<\/strong>\n – One calendar view should represent the official plan; channel calendars should roll up into it.<\/p>\n<\/li>\n

                  3. \n

                    Build in flexibility<\/strong>\n – Reserve capacity (for example, 10\u201320%) for reactive needs, PR moments, or timely insights.<\/p>\n<\/li>\n

                  4. \n

                    Use clear ownership and \u201cdefinition of done\u201d<\/strong>\n – Every entry should include: owner, objective, audience, channel, deadline, approval path, and tracking requirements.<\/p>\n<\/li>\n

                  5. \n

                    Protect the brand with lightweight governance<\/strong>\n – Use checklists and templates so Branding<\/strong> stays consistent without slowing execution.<\/p>\n<\/li>\n

                  6. \n

                    Review monthly, plan quarterly, learn continuously<\/strong>\n – Add a recurring cadence: performance review, backlog grooming, and calendar adjustments.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    Tools Used for Brand Calendar<\/h2>\n\n\n\n

                    A Brand Calendar<\/strong> can be managed with many tool stacks; what matters is clarity and integration. Common tool categories include:<\/p>\n\n\n\n

                      \n
                    • Project and workflow management tools<\/strong><\/li>\n
                    • For tasks, deadlines, approvals, dependencies, and production workflows.<\/li>\n
                    • Shared calendar systems<\/strong><\/li>\n
                    • For visibility across teams and quick coordination of milestones.<\/li>\n
                    • Digital asset management (DAM) and brand guideline systems<\/strong><\/li>\n
                    • To ensure teams use approved logos, templates, and tone\u2014supporting Brand & Trust<\/strong> through consistency.<\/li>\n
                    • Analytics tools<\/strong><\/li>\n
                    • To measure channel performance, content engagement, and campaign outcomes.<\/li>\n
                    • Marketing automation and email platforms<\/strong><\/li>\n
                    • To schedule and segment communications aligned with calendar moments.<\/li>\n
                    • CRM systems<\/strong><\/li>\n
                    • To align brand campaigns with pipeline stages, renewals, and customer lifecycle moments.<\/li>\n
                    • SEO and content research tools<\/strong><\/li>\n
                    • To connect planned themes to search demand and evergreen opportunities.<\/li>\n
                    • Reporting dashboards<\/strong><\/li>\n
                    • To visualize results over time and compare planned vs. actual execution.<\/li>\n<\/ul>\n\n\n\n

                      The best setup is the one your team will actually maintain weekly.<\/p>\n\n\n\n

                      Metrics Related to Brand Calendar<\/h2>\n\n\n\n

                      A Brand Calendar<\/strong> is not a metric itself; it\u2019s a structure that should improve measurable outcomes. Useful indicators include:<\/p>\n\n\n\n

                      Execution and efficiency metrics<\/h3>\n\n\n\n
                        \n
                      • On-time delivery rate (planned vs. published)<\/li>\n
                      • Cycle time (brief \u2192 publish)<\/li>\n
                      • Revision rate (number of reworks per asset)<\/li>\n
                      • Asset reuse rate (how often approved assets are repurposed)<\/li>\n<\/ul>\n\n\n\n

                        Engagement and performance metrics<\/h3>\n\n\n\n
                          \n
                        • Reach and impressions (by campaign window)<\/li>\n
                        • Engagement rate (social, email, content)<\/li>\n
                        • Email open and click rates (interpreted carefully with privacy changes)<\/li>\n
                        • Organic search clicks and rankings for planned topic clusters<\/li>\n<\/ul>\n\n\n\n

                          Business and ROI metrics<\/h3>\n\n\n\n
                            \n
                          • Cost per lead \/ cost per acquisition for campaign windows<\/li>\n
                          • Pipeline influenced or sourced (with attribution caveats)<\/li>\n
                          • Conversion rates on landing pages tied to calendar moments<\/li>\n<\/ul>\n\n\n\n

                            Brand and trust-oriented metrics<\/h3>\n\n\n\n
                              \n
                            • Brand search demand trends (share of search over time)<\/li>\n
                            • Sentiment themes from reviews, surveys, and support interactions<\/li>\n
                            • Message pull-through (surveyed recall of key claims or differentiators)<\/li>\n
                            • Consistency audits (brand guideline adherence in sampled assets)<\/li>\n<\/ul>\n\n\n\n

                              For Brand & Trust<\/strong>, look for sustained trends, not only week-to-week spikes.<\/p>\n\n\n\n

                              Future Trends of Brand Calendar<\/h2>\n\n\n\n

                              Several trends are reshaping how a Brand Calendar<\/strong> supports Brand & Trust<\/strong>:<\/p>\n\n\n\n

                                \n
                              • AI-assisted planning and production<\/strong><\/li>\n
                              • Teams increasingly use AI for ideation, drafts, localization, and performance forecasting, which can speed execution. The trust risk is \u201ccontent inflation,\u201d so strong Branding<\/strong> governance and QA become more important.<\/li>\n
                              • Personalization at scale<\/strong><\/li>\n
                              • Calendars are shifting from single-track schedules to modular campaigns with variations by segment, lifecycle stage, and intent.<\/li>\n
                              • Privacy-driven measurement changes<\/strong><\/li>\n
                              • Less granular tracking increases the value of first-party data, clean measurement design, and triangulating signals (search trends, surveys, CRM outcomes).<\/li>\n
                              • Always-on brand systems<\/strong><\/li>\n
                              • More organizations treat brand as a continuous program: thought leadership, community, partnerships, and customer education planned as ongoing arcs rather than isolated campaigns.<\/li>\n
                              • Faster iteration cycles<\/strong><\/li>\n
                              • Quarterly planning remains, but execution becomes more sprint-based, requiring a Brand Calendar<\/strong> that can adapt without losing coherence.<\/li>\n<\/ul>\n\n\n\n

                                Brand Calendar vs Related Terms<\/h2>\n\n\n\n

                                Brand Calendar vs Content Calendar<\/h3>\n\n\n\n

                                A content calendar focuses on what you publish (topics, formats, dates). A Brand Calendar<\/strong> includes content but adds brand intent: messaging pillars, campaign objectives, key proof points, approvals, and cross-channel orchestration\u2014critical for Brand & Trust<\/strong>.<\/p>\n\n\n\n

                                Brand Calendar vs Marketing Calendar<\/h3>\n\n\n\n

                                A marketing calendar often tracks campaigns and promotions, sometimes heavily oriented toward performance marketing. A Brand Calendar<\/strong> emphasizes consistency, narrative, and brand experience across touchpoints, making it more central to Branding<\/strong> governance.<\/p>\n\n\n\n

                                Brand Calendar vs Editorial Calendar<\/h3>\n\n\n\n

                                An editorial calendar is usually used by publishers or content teams to manage articles and production schedules. A Brand Calendar<\/strong> can incorporate editorial planning, but it also covers product moments, PR, lifecycle communications, and brand milestones.<\/p>\n\n\n\n

                                Who Should Learn Brand Calendar<\/h2>\n\n\n\n
                                  \n
                                • Marketers<\/strong> benefit by coordinating channels, improving creative quality, and aligning campaigns with customer journeys while strengthening Brand & Trust<\/strong>.<\/li>\n
                                • Analysts<\/strong> gain a structure for cleaner measurement\u2014defining windows, intents, and hypotheses that make performance interpretation more reliable.<\/li>\n
                                • Agencies<\/strong> use a Brand Calendar<\/strong> to manage stakeholders, prevent channel conflicts, and document governance that protects Branding<\/strong> consistency.<\/li>\n
                                • Business owners and founders<\/strong> get predictability: fewer fire drills, clearer priorities, and a brand presence that looks mature and trustworthy.<\/li>\n
                                • Developers and product teams<\/strong> benefit when launches, UX messaging, and release communications align with the same brand narrative and timing.<\/li>\n<\/ul>\n\n\n\n

                                  Summary of Brand Calendar<\/h2>\n\n\n\n

                                  A Brand Calendar<\/strong> is a structured plan for coordinating brand messages, campaigns, and key moments over time. It matters because consistency is a core driver of Brand & Trust<\/strong>, and consistent execution is a core requirement of effective Branding<\/strong>. When implemented well, it aligns teams, improves quality, reduces waste, and creates a coherent customer experience across channels.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What is a Brand Calendar used for?<\/h3>\n\n\n\n

                                  A Brand Calendar<\/strong> is used to plan and coordinate brand communications, campaigns, and content so messaging stays consistent across channels and time, supporting Brand & Trust<\/strong> and execution in Branding<\/strong>.<\/p>\n\n\n\n

                                  2) How far ahead should a Brand Calendar be planned?<\/h3>\n\n\n\n

                                  Most teams plan an annual high-level view, a quarterly detailed plan, and a monthly\/weekly execution view. The right horizon depends on production lead times, approval requirements, and how often your market changes.<\/p>\n\n\n\n

                                  3) Is a Brand Calendar the same as an editorial calendar?<\/h3>\n\n\n\n

                                  No. An editorial calendar focuses on content publishing. A Brand Calendar<\/strong> includes editorial planning but also covers campaigns, launches, governance, messaging pillars, and cross-team alignment\u2014typically broader and more strategic.<\/p>\n\n\n\n

                                  4) Who owns the Brand Calendar in an organization?<\/h3>\n\n\n\n

                                  Ownership varies, but it\u2019s often managed by brand marketing, integrated marketing, or a marketing operations function. What matters is clear decision-making authority and a process that includes stakeholders who affect Brand & Trust<\/strong> (product, comms, legal when needed).<\/p>\n\n\n\n

                                  5) How does a Brand Calendar improve Branding consistency?<\/h3>\n\n\n\n

                                  It standardizes what themes you emphasize, when you emphasize them, and how they show up across channels. With governance checkpoints and shared assets, teams are less likely to improvise off-brand messaging or visuals.<\/p>\n\n\n\n

                                  6) What should be included in each calendar entry?<\/h3>\n\n\n\n

                                  At minimum: objective, target audience, key message, channel(s), owner, due dates, required assets, approval steps, and tracking notes (UTMs, dashboards, or reporting tags) so results can be measured cleanly.<\/p>\n\n\n\n

                                  7) How do you measure whether a Brand Calendar is working?<\/h3>\n\n\n\n

                                  Combine execution metrics (on-time delivery, cycle time), performance metrics (engagement, search growth, conversion rates), and brand indicators (brand search trends, sentiment themes, message recall). For Brand & Trust<\/strong>, prioritize sustained improvements over isolated spikes.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  A **Brand Calendar** is a planning system that organizes *what your brand will say, where it will appear, and when it will be delivered* across channels. In the context of **Brand & Trust**, it helps teams show up consistently, avoid contradictory messaging, and build reliable expectations with customers over time. In **Branding**, it turns strategy into an operational rhythm\u2014so your voice, visuals, and promises don\u2019t depend on who is available that week.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1883],"tags":[],"class_list":["post-6460","post","type-post","status-publish","format-standard","hentry","category-branding"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=6460"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6460\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=6460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=6460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=6460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}