{"id":6426,"date":"2026-03-22T22:39:19","date_gmt":"2026-03-22T22:39:19","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/endorsed-brand\/"},"modified":"2026-03-22T22:39:19","modified_gmt":"2026-03-22T22:39:19","slug":"endorsed-brand","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/endorsed-brand\/","title":{"rendered":"Endorsed Brand: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Branding"},"content":{"rendered":"\n

An Endorsed Brand<\/strong> is a brand architecture strategy where a parent brand \u201cvouches for\u201d a product, service, or sub-brand by visibly attaching its name, mark, or reputation to it. In Brand & Trust<\/strong>, that endorsement acts like a credibility shortcut: it signals quality, accountability, and familiarity without forcing every offering to live under one identical master name.<\/p>\n\n\n\n

This approach matters in modern Branding<\/strong> because audiences face too many choices, too much noise, and too little time. An Endorsed Brand<\/strong> can reduce perceived risk, accelerate adoption of new offerings, and protect the parent brand\u2019s reputation through thoughtful separation. When executed well, it balances two competing goals in Brand & Trust<\/strong>: leveraging existing trust while giving each offering enough room to position itself clearly.<\/p>\n\n\n\n

What Is Endorsed Brand?<\/h2>\n\n\n\n

An Endorsed Brand<\/strong> is a branded entity (often a sub-brand, product line, or service line) that stands on its own identity but is explicitly supported by a parent brand\u2019s endorsement. The endorsement is usually visible in naming (e.g., \u201cX by Parent\u201d), visual identity (a seal, signature, or logo lockup), or messaging (\u201cfrom the makers of\u2026\u201d).<\/p>\n\n\n\n

The core concept<\/h3>\n\n\n\n

The core idea is shared credibility with controlled distance<\/em>. The endorsed brand benefits from the parent\u2019s trust equity, while the parent gains a structured way to expand into new categories without forcing everything into one monolithic identity.<\/p>\n\n\n\n

The business meaning<\/h3>\n\n\n\n

From a business perspective, an Endorsed Brand<\/strong> is a risk-management and growth tool. It helps companies:\n– launch new offerings faster by borrowing trust\n– target distinct segments with tailored positioning\n– create clearer portfolios that aid cross-sell and upsell\n– reduce the cost of building awareness from scratch<\/p>\n\n\n\n

Where it fits in Brand & Trust<\/h3>\n\n\n\n

In Brand & Trust<\/strong>, endorsement works as a trust transfer mechanism. Customers interpret the parent brand\u2019s presence as a promise: governance, standards, support, and recourse exist behind the offering.<\/p>\n\n\n\n

Its role inside Branding<\/h3>\n\n\n\n

Within Branding<\/strong>, an Endorsed Brand<\/strong> sits between a \u201cbranded house\u201d (everything is the parent brand) and a \u201chouse of brands\u201d (independent brands with little visible connection). It\u2019s often used when offerings need distinct identities but still benefit from association.<\/p>\n\n\n\n

Why Endorsed Brand Matters in Brand & Trust<\/h2>\n\n\n\n

An Endorsed Brand<\/strong> strategy can be a measurable advantage because trust is one of the few durable differentiators. In many categories, features converge and price is easy to match; Brand & Trust<\/strong> becomes the deciding factor.<\/p>\n\n\n\n

Key reasons it matters:<\/p>\n\n\n\n

    \n
  • Faster customer acceptance:<\/strong> Endorsement reduces uncertainty, which can raise trial and shorten decision cycles.<\/li>\n
  • More efficient portfolio growth:<\/strong> New sub-brands can reach baseline credibility without starting from zero awareness.<\/li>\n
  • Stronger competitive positioning:<\/strong> Endorsement can signal \u201cspecialized offering, backed by a proven company,\u201d which is compelling in crowded markets.<\/li>\n
  • Improved marketing outcomes:<\/strong> When endorsement is consistent, it can lift conversion rates, improve ad performance, and raise branded search demand for both parent and endorsed properties.<\/li>\n
  • Reputation leverage (and containment):<\/strong> A well-designed Endorsed Brand<\/strong> system can share trust while limiting how much one offering\u2019s problems damage the entire portfolio.<\/li>\n<\/ul>\n\n\n\n

    How Endorsed Brand Works<\/h2>\n\n\n\n

    An Endorsed Brand<\/strong> is more practical than procedural, but it still follows a real-world decision and execution flow.<\/p>\n\n\n\n

      \n
    1. \n

      Trigger (why endorsement is considered)<\/strong>\n – A company launches a new product line, enters a new market, acquires a brand, or needs clearer segmentation.\n – Leadership wants growth while preserving Brand & Trust<\/strong> signals.<\/p>\n<\/li>\n

    2. \n

      Analysis (what should be endorsed, and how strongly)<\/strong>\n – Evaluate audience overlap, risk profile, category expectations, and the parent brand\u2019s credibility in that space.\n – Decide the degree of separation needed for positioning (premium vs value, B2B vs consumer, regulated vs non-regulated).<\/p>\n<\/li>\n

    3. \n

      Execution (how endorsement appears in market)<\/strong>\n – Define naming conventions (e.g., \u201cProductName by Parent\u201d or \u201cProductName, a Parent company\u201d).\n – Create identity lockups, packaging rules, and messaging guidelines.\n – Align web architecture and content strategy so the relationship is clear without confusing users.<\/p>\n<\/li>\n

    4. \n

      Outcome (what endorsement should produce)<\/strong>\n – Increased trust and awareness for the endorsed offering.\n – Improved efficiency in Branding<\/strong> production (templates, shared components, shared reputation).\n – Clearer portfolio structure that helps customers choose.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      Key Components of Endorsed Brand<\/h2>\n\n\n\n

      A strong Endorsed Brand<\/strong> program is built on consistent components, not just a logo placement.<\/p>\n\n\n\n

      Brand architecture and positioning<\/h3>\n\n\n\n
        \n
      • A documented portfolio map (parent, endorsed brands, sub-lines)<\/li>\n
      • Clear positioning statements that avoid overlap and cannibalization<\/li>\n
      • Rules for when to create a new endorsed brand vs extend an existing one<\/li>\n<\/ul>\n\n\n\n

        Visual identity and naming system<\/h3>\n\n\n\n
          \n
        • Endorsement lockups (size, placement, hierarchy)<\/li>\n
        • Naming conventions, trademark considerations, and localization rules<\/li>\n
        • Tone-of-voice guidance that defines what is shared vs unique<\/li>\n<\/ul>\n\n\n\n

          Governance and responsibilities<\/h3>\n\n\n\n
            \n
          • Ownership: who approves names, design, and claims (brand team, legal, product marketing)<\/li>\n
          • Review cycles and compliance checks to protect Brand & Trust<\/strong><\/li>\n
          • A process for exceptions (and how exceptions are documented)<\/li>\n<\/ul>\n\n\n\n

            Data inputs and research<\/h3>\n\n\n\n
              \n
            • Customer research on perceived fit (\u201cDoes the parent have permission to endorse here?\u201d)<\/li>\n
            • Competitive mapping (how competitors structure portfolios)<\/li>\n
            • Channel insights: how endorsement lands in search results, app stores, marketplaces, and retail<\/li>\n<\/ul>\n\n\n\n

              Metrics and measurement plan<\/h3>\n\n\n\n
                \n
              • A baseline before rollout and a consistent method to track lift<\/li>\n
              • Ongoing monitoring for confusion, dilution, or reputational spillover<\/li>\n<\/ul>\n\n\n\n

                Types of Endorsed Brand<\/h2>\n\n\n\n

                While there isn\u2019t one universal taxonomy, practitioners commonly distinguish Endorsed Brand<\/strong> approaches by endorsement strength<\/em> and relationship clarity<\/em>.<\/p>\n\n\n\n

                1) Strong endorsement (high visibility)<\/h3>\n\n\n\n
                  \n
                • The parent brand is prominent in name and design.<\/li>\n
                • Best when Brand & Trust<\/strong> is a major purchase driver or the category is risk-sensitive.<\/li>\n
                • Trade-off: less independence for the endorsed offering.<\/li>\n<\/ul>\n\n\n\n

                  2) Subtle endorsement (light-touch credibility)<\/h3>\n\n\n\n
                    \n
                  • The endorsed brand leads; the parent appears as a smaller signature or \u201cfrom\u2026\u201d line.<\/li>\n
                  • Best when the audience wants a distinct identity but still values reassurance.<\/li>\n
                  • Trade-off: weaker trust transfer if the endorsement isn\u2019t noticed.<\/li>\n<\/ul>\n\n\n\n

                    3) Corporate endorsement vs product endorsement<\/h3>\n\n\n\n
                      \n
                    • Corporate endorsement:<\/strong> \u201cBrandName, a CompanyGroup company\u201d emphasizes stability and governance.<\/li>\n
                    • Product endorsement:<\/strong> \u201cProductName by ParentBrand\u201d emphasizes the parent\u2019s product credibility and experience.<\/li>\n<\/ul>\n\n\n\n

                      4) Acquisition endorsement (transition model)<\/h3>\n\n\n\n
                        \n
                      • Used after M&A to keep acquired equity while gradually integrating into the portfolio.<\/li>\n
                      • Often time-bound: endorsement can increase as integration progresses.<\/li>\n<\/ul>\n\n\n\n

                        Real-World Examples of Endorsed Brand<\/h2>\n\n\n\n

                        Examples help clarify how Endorsed Brand<\/strong> shows up in real Branding<\/strong> decisions and Brand & Trust<\/strong> outcomes.<\/p>\n\n\n\n

                        Example 1: Hospitality sub-brand backed by a master brand<\/h3>\n\n\n\n

                        A hotel group may run distinct hotel concepts (different price points and experiences) while adding \u201cby [Master Brand]\u201d in signage, booking flows, or loyalty communications. The sub-brand keeps its own promise, but the endorsement reassures travelers about standards, service recovery, and consistency\u2014core Brand & Trust<\/strong> needs when you\u2019re booking away from home.<\/p>\n\n\n\n

                        Example 2: SaaS platform launching a specialized module for a regulated team<\/h3>\n\n\n\n

                        A SaaS company known for analytics launches a compliance-oriented product for healthcare or finance. The new offering needs a dedicated identity to speak the language of the niche, but the parent endorsement reduces fear about vendor stability and support. In Branding<\/strong>, this avoids forcing one generic identity across distinct buyer personas.<\/p>\n\n\n\n

                        Example 3: Consumer goods company creating a premium line<\/h3>\n\n\n\n

                        A mass-market brand introduces a premium sub-line with new design and pricing. The parent endorsement can be present but restrained\u2014enough to transfer trust while allowing premium cues to dominate. This is a common Endorsed Brand<\/strong> balancing act: credibility without undermining the premium signal.<\/p>\n\n\n\n

                        Benefits of Using Endorsed Brand<\/h2>\n\n\n\n

                        A well-governed Endorsed Brand<\/strong> approach can deliver benefits across performance, efficiency, and customer experience.<\/p>\n\n\n\n

                          \n
                        • Higher conversion and trial rates:<\/strong> Trust borrowed from the parent can reduce perceived risk and increase first-time purchases.<\/li>\n
                        • Lower customer acquisition costs (CAC):<\/strong> Awareness and credibility are partially \u201cpre-paid\u201d through existing Brand & Trust<\/strong> equity.<\/li>\n
                        • Faster go-to-market:<\/strong> Teams can reuse standards, systems, and messaging frameworks from the parent.<\/li>\n
                        • Better segmentation:<\/strong> Endorsed offerings can speak directly to niche needs without dragging the parent into overly narrow positioning.<\/li>\n
                        • Portfolio clarity:<\/strong> Customers understand what belongs together and what each offering is for, improving navigation and cross-sell.<\/li>\n<\/ul>\n\n\n\n

                          Challenges of Endorsed Brand<\/h2>\n\n\n\n

                          The same endorsement that boosts trust can introduce complexity and risk.<\/p>\n\n\n\n

                            \n
                          • Brand dilution risk:<\/strong> Too many endorsed offerings can weaken what the parent stands for, damaging Brand & Trust<\/strong> over time.<\/li>\n
                          • Customer confusion:<\/strong> If names and designs aren\u2019t clearly differentiated, audiences may not understand the differences between offerings.<\/li>\n
                          • Governance overhead:<\/strong> Endorsement requires rules, reviews, and consistency; without it, Branding<\/strong> becomes messy quickly.<\/li>\n
                          • Reputation spillover:<\/strong> If an endorsed offering fails or faces controversy, the parent endorsement can amplify negative association.<\/li>\n
                          • Measurement difficulty:<\/strong> Attribution is tricky\u2014improvements may come from endorsement, product changes, or distribution shifts simultaneously.<\/li>\n<\/ul>\n\n\n\n

                            Best Practices for Endorsed Brand<\/h2>\n\n\n\n

                            To make an Endorsed Brand<\/strong> strategy durable, treat it as a system, not a one-time design task.<\/p>\n\n\n\n

                              \n
                            1. \n

                              Define the \u201cpermission to endorse.\u201d<\/strong>\n Validate that customers believe the parent is credible in that category. If the fit is weak, endorsement can feel opportunistic and erode Brand & Trust<\/strong>.<\/p>\n<\/li>\n

                            2. \n

                              Create clear hierarchy rules.<\/strong>\n Decide what leads: the endorsed name or the parent. Then enforce it across web, packaging, ads, and sales materials.<\/p>\n<\/li>\n

                            3. \n

                              Standardize lockups and naming conventions.<\/strong>\n Consistency is a multiplier in Branding<\/strong>. Templates reduce production time and prevent accidental deviations.<\/p>\n<\/li>\n

                            4. \n

                              Design for channel reality.<\/strong>\n Endorsement must work in small spaces (mobile headers, social avatars, SERP titles, app store listings). If it only works on a billboard, it\u2019s not operational.<\/p>\n<\/li>\n

                            5. \n

                              Plan for failure modes.<\/strong>\n Define what happens if an endorsed offering is sunset, rebranded, or experiences a trust crisis. This is central to Brand & Trust<\/strong> resilience.<\/p>\n<\/li>\n

                            6. \n

                              Audit and prune.<\/strong>\n Periodically assess whether each endorsed brand still deserves endorsement, still fits strategy, and still adds clarity.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                              Tools Used for Endorsed Brand<\/h2>\n\n\n\n

                              An Endorsed Brand<\/strong> isn\u2019t managed by a single tool; it\u2019s operationalized through systems that support consistency, measurement, and governance.<\/p>\n\n\n\n

                                \n
                              • Digital asset management (DAM) and brand portals:<\/strong> Store approved logos, lockups, templates, and guidelines to keep endorsement consistent.<\/li>\n
                              • Analytics tools:<\/strong> Measure conversion, funnel performance, and customer journeys across parent and endorsed properties.<\/li>\n
                              • Social listening and media monitoring:<\/strong> Detect early trust signals\u2014confusion, complaints, or positive association\u2014linked to endorsement.<\/li>\n
                              • CRM systems:<\/strong> Track whether endorsement influences lead quality, sales velocity, renewals, and cross-sell.<\/li>\n
                              • SEO tools and search console data:<\/strong> Monitor branded search demand, query mix (parent vs endorsed), and click-through rates from search results.<\/li>\n
                              • Reporting dashboards:<\/strong> Combine brand, performance, and customer metrics so endorsement decisions aren\u2019t made on design preference alone.<\/li>\n
                              • Experimentation and survey platforms:<\/strong> Run brand-lift studies, message tests, and naming\/endorsement preference tests.<\/li>\n<\/ul>\n\n\n\n

                                Metrics Related to Endorsed Brand<\/h2>\n\n\n\n

                                Because an Endorsed Brand<\/strong> impacts perception and performance, measurement should cover both brand and business outcomes.<\/p>\n\n\n\n

                                Brand & Trust metrics<\/h3>\n\n\n\n
                                  \n
                                • Aided and unaided awareness<\/strong> (parent and endorsed)<\/li>\n
                                • Brand association and fit<\/strong> (does endorsement feel credible?)<\/li>\n
                                • Trust and credibility scores<\/strong> (survey-based)<\/li>\n
                                • Sentiment and share of positive\/negative mentions<\/strong><\/li>\n
                                • Net Promoter Score (NPS) or satisfaction measures<\/strong> by brand line<\/li>\n<\/ul>\n\n\n\n

                                  Marketing and growth metrics<\/h3>\n\n\n\n
                                    \n
                                  • Branded search volume<\/strong> for parent and endorsed names<\/li>\n
                                  • CTR from search results<\/strong> when endorsement appears in titles\/descriptions<\/li>\n
                                  • Conversion rate<\/strong> (trial, demo, purchase) before vs after endorsement changes<\/li>\n
                                  • CAC and payback period<\/strong> by endorsed line<\/li>\n
                                  • Cross-sell \/ upsell rate<\/strong> from parent customers into endorsed offerings<\/li>\n
                                  • Sales cycle length<\/strong> and win rate<\/strong> in endorsed vs non-endorsed motions<\/li>\n<\/ul>\n\n\n\n

                                    Operational metrics (Branding efficiency)<\/h3>\n\n\n\n
                                      \n
                                    • Time-to-launch<\/strong> for campaigns and assets<\/li>\n
                                    • Compliance rate<\/strong> with brand standards (audit score)<\/li>\n
                                    • Rework volume<\/strong> due to brand or legal corrections<\/li>\n<\/ul>\n\n\n\n

                                      Future Trends of Endorsed Brand<\/h2>\n\n\n\n

                                      Several shifts are changing how Endorsed Brand<\/strong> strategies evolve within Brand & Trust<\/strong>.<\/p>\n\n\n\n

                                        \n
                                      • AI-assisted brand governance:<\/strong> Teams will increasingly use automation to detect off-brand creative, inconsistent lockups, or unauthorized naming across channels.<\/li>\n
                                      • Personalization pressure:<\/strong> As experiences personalize, companies must keep endorsement recognizable even when layouts and messages vary by audience.<\/li>\n
                                      • Privacy and measurement limits:<\/strong> With less third-party tracking, brand signals (search demand, direct traffic, brand-lift studies) become more important for proving endorsement impact.<\/li>\n
                                      • Marketplace-first branding:<\/strong> In app stores, marketplaces, and social commerce, endorsement has to work in compressed formats where users skim quickly.<\/li>\n
                                      • Reputation transparency:<\/strong> Reviews, creator commentary, and community forums can amplify both the benefits and risks of endorsement. Brand & Trust<\/strong> becomes more public and more volatile, increasing the need for clear portfolio strategy.<\/li>\n<\/ul>\n\n\n\n

                                        Endorsed Brand vs Related Terms<\/h2>\n\n\n\n

                                        Understanding adjacent concepts prevents misapplication in Branding<\/strong> strategy.<\/p>\n\n\n\n

                                        Endorsed Brand vs Branded House<\/h3>\n\n\n\n
                                          \n
                                        • Branded house:<\/strong> The parent brand is the primary identity across offerings (high unity).<\/li>\n
                                        • Endorsed Brand:<\/strong> The offering has its own identity, supported by the parent (balanced unity and differentiation).<\/li>\n
                                        • Practical difference: Endorsement is ideal when offerings need distinct positioning but still rely on shared Brand & Trust<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                          Endorsed Brand vs House of Brands<\/h3>\n\n\n\n
                                            \n
                                          • House of brands:<\/strong> Independent brands with minimal visible connection to the parent.<\/li>\n
                                          • Endorsed Brand:<\/strong> Visible connection is intentional and leveraged.<\/li>\n
                                          • Practical difference: A house of brands reduces spillover risk but loses the trust-transfer advantage and often requires higher Branding<\/strong> investment per brand.<\/li>\n<\/ul>\n\n\n\n

                                            Endorsed Brand vs Co-branding<\/h3>\n\n\n\n
                                              \n
                                            • Co-branding:<\/strong> Two brands partner as peers on a product or campaign.<\/li>\n
                                            • Endorsed Brand:<\/strong> A parent brand endorses an offering within its own portfolio (hierarchical relationship).<\/li>\n
                                            • Practical difference: Co-branding shares ownership of equity and risk across companies; endorsement concentrates governance and accountability internally.<\/li>\n<\/ul>\n\n\n\n

                                              Who Should Learn Endorsed Brand<\/h2>\n\n\n\n

                                              An Endorsed Brand<\/strong> strategy touches many roles because it sits at the intersection of portfolio design, customer psychology, and performance measurement.<\/p>\n\n\n\n

                                                \n
                                              • Marketers:<\/strong> To choose architectures that improve conversion without sacrificing clarity or long-term equity in Brand & Trust<\/strong>.<\/li>\n
                                              • Analysts:<\/strong> To measure the incremental impact of endorsement on awareness, pipeline, and retention.<\/li>\n
                                              • Agencies:<\/strong> To design scalable systems\u2014naming, identity, and guidelines\u2014rather than one-off campaign assets.<\/li>\n
                                              • Business owners and founders:<\/strong> To expand offerings without fragmenting reputation or overspending on standalone brand-building.<\/li>\n
                                              • Developers and product teams:<\/strong> To implement endorsement consistently across UI, navigation, app metadata, and structured content\u2014critical parts of modern Branding<\/strong> execution.<\/li>\n<\/ul>\n\n\n\n

                                                Summary of Endorsed Brand<\/h2>\n\n\n\n

                                                An Endorsed Brand<\/strong> is a brand architecture approach where a parent brand visibly supports another offering to transfer credibility and strengthen adoption. It matters because Brand & Trust<\/strong> influences conversion, retention, and resilience\u2014especially when audiences are risk-averse or overwhelmed by choice. In Branding<\/strong>, endorsement provides a structured middle path between a single master brand and fully independent brands, helping organizations scale portfolios while keeping meaning, differentiation, and governance intact.<\/p>\n\n\n\n

                                                Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                                1) What is an Endorsed Brand in simple terms?<\/h3>\n\n\n\n

                                                An Endorsed Brand<\/strong> is a brand that has its own name and identity but is visibly backed by a parent brand to borrow trust and credibility.<\/p>\n\n\n\n

                                                2) When should a company choose an Endorsed Brand strategy?<\/h3>\n\n\n\n

                                                Choose it when you need distinct positioning for different offerings or audiences, but you still want to leverage established Brand & Trust<\/strong> to speed adoption and reduce perceived risk.<\/p>\n\n\n\n

                                                3) Does endorsement always improve performance?<\/h3>\n\n\n\n

                                                Not always. If the parent brand lacks credibility in the new category, endorsement can feel forced and reduce trust. It works best when there\u2019s a clear \u201cright to win\u201d and consistent execution.<\/p>\n\n\n\n

                                                4) How strong should the endorsement be?<\/h3>\n\n\n\n

                                                It depends on risk and familiarity. High-risk categories often benefit from stronger endorsement. Highly differentiated or premium positioning may require a subtler endorsement to avoid muddying the message.<\/p>\n\n\n\n

                                                5) How does Endorsed Brand affect SEO and search behavior?<\/h3>\n\n\n\n

                                                It can increase branded search demand and improve click-through rates when the parent name provides reassurance. It can also create confusion if naming is inconsistent, so alignment across pages, titles, and navigation matters.<\/p>\n\n\n\n

                                                6) What\u2019s the biggest Branding mistake teams make with endorsement?<\/h3>\n\n\n\n

                                                Inconsistent hierarchy\u2014sometimes the parent dominates, sometimes it disappears. That inconsistency weakens recognition, complicates governance, and can erode Brand & Trust<\/strong> over time.<\/p>\n\n\n\n

                                                7) How do you measure whether endorsement is working?<\/h3>\n\n\n\n

                                                Combine brand measures (trust, awareness, sentiment) with performance outcomes (conversion rate, CAC, sales velocity, cross-sell). Track both the endorsed offering and the parent to see whether the relationship is strengthening or diluting equity.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                An **Endorsed Brand** is a brand architecture strategy where a parent brand \u201cvouches for\u201d a product, service, or sub-brand by visibly attaching its name, mark, or reputation to it. In **Brand & Trust**, that endorsement acts like a credibility shortcut: it signals quality, accountability, and familiarity without forcing every offering to live under one identical master name.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1883],"tags":[],"class_list":["post-6426","post","type-post","status-publish","format-standard","hentry","category-branding"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=6426"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6426\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=6426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=6426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=6426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}