{"id":6420,"date":"2026-03-22T22:26:36","date_gmt":"2026-03-22T22:26:36","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/creative-territories\/"},"modified":"2026-03-22T22:26:36","modified_gmt":"2026-03-22T22:26:36","slug":"creative-territories","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/creative-territories\/","title":{"rendered":"Creative Territories: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Branding"},"content":{"rendered":"\n

Creative Territories are the strategic \u201clanes\u201d a brand chooses to explore creatively\u2014distinct, ownable themes that guide messaging, visuals, tone, and campaign ideas over time. In the context of Brand & Trust<\/strong>, they help audiences recognize what you stand for and why they should believe you, even as your campaigns change. In Branding<\/strong>, they function like a creative map: they protect consistency without limiting originality.<\/p>\n\n\n\n

As channels multiply and attention fragments, the brands that win Brand & Trust<\/strong> aren\u2019t just louder\u2014they\u2019re clearer and more coherent. Creative Territories<\/strong> matter because they turn brand strategy into repeatable creative direction that teams can execute across ads, content, product marketing, social, and experiences without reinventing the brand every quarter.<\/p>\n\n\n\n

2. What Is Creative Territories?<\/h2>\n\n\n\n

Creative Territories<\/strong> are defined creative themes that sit between high-level brand strategy and day-to-day campaign execution. Each territory is a distinct conceptual space that a brand can credibly and consistently \u201cown,\u201d expressed through a specific set of messages, stories, design cues, and emotional benefits.<\/p>\n\n\n\n

At the core, Creative Territories<\/strong> translate abstract brand ideas (purpose, values, positioning) into practical creative direction. They answer questions like:<\/p>\n\n\n\n

    \n
  • What are the 3\u20136 most compelling ways we can express our brand promise?<\/li>\n
  • Which themes are true to us, differentiated, and valuable to customers?<\/li>\n
  • How do we keep Branding<\/strong> consistent while still producing fresh work?<\/li>\n<\/ul>\n\n\n\n

    From a business perspective, Creative Territories<\/strong> reduce creative thrash, speed production, and improve the odds that campaigns reinforce memory structures rather than creating disconnected bursts of attention. Within Brand & Trust<\/strong>, they support credibility: repeated, consistent themes make the brand feel stable, intentional, and reliable.<\/p>\n\n\n\n

    3. Why Creative Territories Matters in Brand & Trust<\/h2>\n\n\n\n

    Creative Territories<\/strong> strengthen Brand & Trust<\/strong> because trust is built through repeated, consistent signals over time. When your campaigns share a coherent set of themes and cues, customers learn what to expect from you\u2014and that expectation is a foundation of trust.<\/p>\n\n\n\n

    Strategically, Creative Territories<\/strong> create business value by:<\/p>\n\n\n\n

      \n
    • Improving brand recognition:<\/strong> People remember patterns. Territories help you build recognizable patterns in language and design.<\/li>\n
    • Reducing message dilution:<\/strong> Instead of scattering across too many ideas, you invest in a few that compound over time.<\/li>\n
    • Enabling faster scaling:<\/strong> New markets, new products, and new channels become easier when you have defined creative lanes.<\/li>\n
    • Creating competitive advantage:<\/strong> Competitors can copy features and even pricing; it\u2019s harder to copy an owned creative space tied tightly to authentic Branding<\/strong>.<\/li>\n<\/ul>\n\n\n\n

      Marketing outcomes often improve as well: clearer creative tends to lift engagement, increase conversion efficiency, and reduce wasted spend caused by mismatched messages across the funnel\u2014all while reinforcing Brand & Trust<\/strong>.<\/p>\n\n\n\n

      4. How Creative Territories Works<\/h2>\n\n\n\n

      Creative Territories<\/strong> are conceptual, but they work best when treated as an operational system. A practical workflow looks like this:<\/p>\n\n\n\n

        \n
      1. \n

        Inputs (what triggers territory design)<\/strong>\n – Brand strategy: positioning, value proposition, differentiators\n – Audience insight: needs, anxieties, motivations, language\n – Market context: category conventions, competitor messaging\n – Proof points: product strengths, results, customer stories<\/p>\n<\/li>\n

      2. \n

        Analysis (turning strategy into creative lanes)<\/strong>\n – Identify recurring themes customers care about\n – Find brand truths you can prove consistently (not just claim)\n – Stress-test differentiation: \u201cCould any competitor say this?\u201d\n – Define what each territory is<\/em> and is not<\/em> to protect focus<\/p>\n<\/li>\n

      3. \n

        Execution (applying territories to work)<\/strong>\n – Develop messaging frameworks, visual principles, and example assets\n – Brief creatives and agencies with territory-specific guardrails\n – Map territories to funnel stages and channels where they perform best\n – Build campaign concepts that live inside a territory (not outside the brand)<\/p>\n<\/li>\n

      4. \n

        Outputs (what you get)<\/strong>\n – A set of owned themes that guide ongoing Branding<\/strong>\n – More consistent creative across teams and time\n – Stronger Brand & Trust<\/strong> signals through repetition and proof<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        5. Key Components of Creative Territories<\/h2>\n\n\n\n

        Effective Creative Territories<\/strong> typically include several concrete components so they can be used repeatedly, not just admired in a deck.<\/p>\n\n\n\n

        Territory definition and promise<\/h3>\n\n\n\n

        A crisp statement of what the territory stands for and the customer value it emphasizes. This should align with Brand & Trust<\/strong> by focusing on credible benefits, not empty hype.<\/p>\n\n\n\n

        Messaging architecture<\/h3>\n\n\n\n
          \n
        • Key messages and supporting claims <\/li>\n
        • Proof points (data, testimonials, demonstrations, guarantees) <\/li>\n
        • Words to use \/ words to avoid to maintain consistent Branding<\/strong><\/li>\n<\/ul>\n\n\n\n

          Visual and tonal cues<\/h3>\n\n\n\n

          A territory becomes ownable when it has recognizable creative signals:\n– Color and layout tendencies, photography\/illustration style\n– Motion principles for video\n– Tone-of-voice guidance (direct, playful, authoritative, etc.)<\/p>\n\n\n\n

          Content and campaign applications<\/h3>\n\n\n\n

          Examples across formats: social posts, landing pages, email, paid ads, product pages, video scripts. Creative Territories<\/strong> become operational when teams can see how they translate into real outputs.<\/p>\n\n\n\n

          Governance and responsibility<\/h3>\n\n\n\n

          Clear ownership prevents drift:\n– Who approves territory usage?\n– How do you add or retire territories?\n– How do you protect Brand & Trust<\/strong> when different teams produce assets?<\/p>\n\n\n\n

          6. Types of Creative Territories<\/h2>\n\n\n\n

          There aren\u2019t universal \u201cofficial\u201d types of Creative Territories<\/strong>, but several practical distinctions show up across strong Branding<\/strong> systems:<\/p>\n\n\n\n

          1) Benefit-led territories<\/h3>\n\n\n\n

          Built around a specific customer outcome (speed, confidence, savings, simplicity). These can strongly support Brand & Trust<\/strong> when the brand can repeatedly prove the benefit.<\/p>\n\n\n\n

          2) Value-led territories<\/h3>\n\n\n\n

          Anchored in a brand belief or principle (transparency, craftsmanship, sustainability). These work well for long-term Branding<\/strong>, but must be backed by actions to avoid trust erosion.<\/p>\n\n\n\n

          3) Use-case territories<\/h3>\n\n\n\n

          Organized around scenarios (onboarding, collaboration, compliance, gifting, travel). Useful for segmentation and personalized journeys while keeping Creative Territories<\/strong> coherent.<\/p>\n\n\n\n

          4) Emotional territories<\/h3>\n\n\n\n

          Built around a feeling (relief, pride, belonging, control). Emotion drives memorability, but it needs a rational \u201cbridge\u201d to product truth for Brand & Trust<\/strong>.<\/p>\n\n\n\n

          5) Product-truth territories<\/h3>\n\n\n\n

          Centered on a distinctive feature or capability. Great for performance marketing, but should be expressed in a brand-consistent way so Branding<\/strong> doesn\u2019t become purely functional.<\/p>\n\n\n\n

          7. Real-World Examples of Creative Territories<\/h2>\n\n\n\n

          Example 1: B2B SaaS building trust in a skeptical category<\/h3>\n\n\n\n

          A security software company defines three Creative Territories<\/strong>:\n– \u201cProven Protection\u201d (evidence-led demos, benchmarks, certifications)\n– \u201cCalm Control\u201d (reassuring tone, clear dashboards, fewer alerts)\n– \u201cFast Response\u201d (speed narratives, incident workflows, time saved)<\/p>\n\n\n\n

          These territories reinforce Brand & Trust<\/strong> by repeatedly showing proof and reducing perceived risk. In Branding<\/strong>, they help teams align product marketing, paid search landing pages, and webinars around the same recognizable themes.<\/p>\n\n\n\n

          Example 2: Consumer brand balancing aspiration with authenticity<\/h3>\n\n\n\n

          A skincare brand chooses:\n– \u201cGentle Science\u201d (ingredient education, clinical language, before\/after protocols)\n– \u201cEveryday Ritual\u201d (morning\/evening routines, small habits, self-care)\n– \u201cReal Skin Stories\u201d (diverse user content, transparent results, no perfection)<\/p>\n\n\n\n

          The territories prevent one-off creative trends from fragmenting the brand. Over time, Creative Territories<\/strong> build Brand & Trust<\/strong> by setting realistic expectations and consistently delivering matching product experiences\u2014key for durable Branding<\/strong>.<\/p>\n\n\n\n

          Example 3: Marketplace brand unifying many categories<\/h3>\n\n\n\n

          A local services marketplace sets:\n– \u201cVerified Pros\u201d (screening process, guarantees, ratings integrity)\n– \u201cSimple Booking\u201d (clarity, fewer steps, transparent pricing)\n– \u201cHelp at Home\u201d (family comfort, reliability, convenience)<\/p>\n\n\n\n

          These Creative Territories<\/strong> make it easier to launch category-specific campaigns without losing coherence. Brand & Trust<\/strong> improves because every category reinforces the same reliability narrative and user protections.<\/p>\n\n\n\n

          8. Benefits of Using Creative Territories<\/h2>\n\n\n\n

          When implemented well, Creative Territories<\/strong> deliver practical gains across performance, efficiency, and customer experience.<\/p>\n\n\n\n

            \n
          • More consistent creative performance:<\/strong> Assets align to proven themes rather than random concepts.<\/li>\n
          • Lower production waste:<\/strong> Fewer discarded ideas, fewer rewrites, faster approvals.<\/li>\n
          • Better cross-channel coherence:<\/strong> Paid, owned, and earned touchpoints reinforce the same Branding<\/strong> signals.<\/li>\n
          • Stronger customer understanding:<\/strong> Territories clarify what the brand repeatedly promises, supporting Brand & Trust<\/strong>.<\/li>\n
          • Easier collaboration:<\/strong> Agencies, designers, writers, and product marketers share a common language.<\/li>\n<\/ul>\n\n\n\n

            9. Challenges of Creative Territories<\/h2>\n\n\n\n

            Creative Territories<\/strong> can fail if they become too abstract, too rigid, or disconnected from reality.<\/p>\n\n\n\n

              \n
            • Overlapping territories:<\/strong> If two lanes sound similar, teams won\u2019t know where ideas belong, creating inconsistency in Branding<\/strong>.<\/li>\n
            • \u201cAspirational\u201d claims without proof:<\/strong> This damages Brand & Trust<\/strong> quickly, especially in regulated or high-stakes categories.<\/li>\n
            • Creative stagnation:<\/strong> Territories can become repetitive if teams interpret them narrowly or never refresh examples.<\/li>\n
            • Measurement limitations:<\/strong> Brand impact is harder to attribute; you need a mix of qualitative and quantitative signals.<\/li>\n
            • Governance gaps:<\/strong> Without clear ownership, different teams may create unofficial territories that fragment brand meaning.<\/li>\n<\/ul>\n\n\n\n

              10. Best Practices for Creative Territories<\/h2>\n\n\n\n

              Keep the set small and distinct<\/h3>\n\n\n\n

              Most brands do best with 3\u20136 Creative Territories<\/strong>. Each should be clearly different in promise, emotion, and execution style.<\/p>\n\n\n\n

              Anchor every territory to evidence<\/h3>\n\n\n\n

              For Brand & Trust<\/strong>, document proof points per territory: demos, customer outcomes, policy details, product capabilities, or operational practices.<\/p>\n\n\n\n

              Define guardrails, not scripts<\/h3>\n\n\n\n

              Strong Branding<\/strong> gives creatives room to innovate while preventing off-brand drift. Include \u201cwhat it is \/ what it isn\u2019t\u201d for each territory.<\/p>\n\n\n\n

              Map territories to funnel and channel roles<\/h3>\n\n\n\n

              Some Creative Territories<\/strong> are better for awareness (emotion, values), others for consideration (use-cases, proof), others for conversion (product-truth). Make that explicit.<\/p>\n\n\n\n

              Build a living territory library<\/h3>\n\n\n\n

              Maintain updated examples, learnings, and top-performing assets. Territories should improve through usage, not stay frozen.<\/p>\n\n\n\n

              Review and refresh on a cadence<\/h3>\n\n\n\n

              Quarterly or biannually: retire weak territories, refine language, and add new proof points. This keeps Creative Territories<\/strong> relevant without breaking Branding<\/strong> continuity.<\/p>\n\n\n\n

              11. Tools Used for Creative Territories<\/h2>\n\n\n\n

              Creative Territories<\/strong> are strategy-led, but tools help teams operationalize them across Brand & Trust<\/strong> and Branding<\/strong> workflows.<\/p>\n\n\n\n

                \n
              • Analytics tools:<\/strong> Measure engagement, conversion, retention, and cohort behavior by territory-tagged campaigns.<\/li>\n
              • Reporting dashboards:<\/strong> Consolidate performance and brand metrics; track territory usage and outcomes over time.<\/li>\n
              • CRM systems and marketing automation:<\/strong> Personalize journeys using territory-based messaging (e.g., proof-led vs use-case-led nurture).<\/li>\n
              • Ad platforms:<\/strong> Structure creative testing and flighting around territories to learn what themes drive outcomes.<\/li>\n
              • SEO tools:<\/strong> Identify customer language and intent clusters that can inform or validate territories.<\/li>\n
              • Digital asset management (DAM) and brand guideline systems:<\/strong> Store approved territory examples, templates, copy blocks, and visual rules.<\/li>\n
              • Experimentation and CRO platforms:<\/strong> Test landing page narratives and creative angles aligned to specific territories.<\/li>\n<\/ul>\n\n\n\n

                The most important \u201ctool\u201d is often a simple governance system: consistent naming, tagging, and review processes so territories can be measured and improved.<\/p>\n\n\n\n

                12. Metrics Related to Creative Territories<\/h2>\n\n\n\n

                To evaluate Creative Territories<\/strong>, combine performance metrics with brand health signals. No single metric captures Brand & Trust<\/strong> or Branding<\/strong> impact alone.<\/p>\n\n\n\n

                Performance and efficiency metrics<\/h3>\n\n\n\n
                  \n
                • Click-through rate (CTR) and engagement rate by territory<\/li>\n
                • Conversion rate and cost per acquisition (CPA) by territory<\/li>\n
                • Cost per click (CPC), cost per lead (CPL), and creative production cycle time<\/li>\n
                • Landing page bounce rate and time on page for territory-led narratives<\/li>\n<\/ul>\n\n\n\n

                  Brand and quality metrics<\/h3>\n\n\n\n
                    \n
                  • Brand recall and recognition (survey-based or brand lift studies)<\/li>\n
                  • Message association: which themes people attribute to your brand<\/li>\n
                  • Sentiment analysis and support ticket themes (trust and clarity indicators)<\/li>\n
                  • Net Promoter Score (NPS) or customer satisfaction by audience segment exposed to specific territories<\/li>\n<\/ul>\n\n\n\n

                    Business outcome metrics<\/h3>\n\n\n\n
                      \n
                    • Trial-to-paid or lead-to-opportunity conversion rate by territory<\/li>\n
                    • Retention, churn, and expansion revenue for cohorts acquired through specific territories<\/li>\n
                    • Share of search or branded search lift (a proxy for Brand & Trust<\/strong> momentum)<\/li>\n<\/ul>\n\n\n\n

                      13. Future Trends of Creative Territories<\/h2>\n\n\n\n

                      AI and automation are changing how Creative Territories<\/strong> are created, tested, and scaled\u2014but they also raise the bar for authenticity in Brand & Trust<\/strong>.<\/p>\n\n\n\n

                        \n
                      • AI-assisted ideation and variation:<\/strong> Teams can generate many executions within a territory quickly. The risk is \u201csame-y\u201d content; governance becomes more important to protect Branding<\/strong> quality.<\/li>\n
                      • Personalized territory delivery:<\/strong> Instead of one brand narrative for all, brands will route audiences into the territory that best matches their intent (proof vs emotion vs use-case).<\/li>\n
                      • Privacy-driven measurement shifts:<\/strong> With less user-level tracking, marketers will rely more on creative-level learnings, incrementality testing, and aggregated signals to evaluate territories.<\/li>\n
                      • Multimodal brand systems:<\/strong> Territories will increasingly define motion, sound, and interaction patterns (not just copy and static design), reinforcing Brand & Trust<\/strong> across video, apps, and immersive formats.<\/li>\n
                      • Stronger demand for proof:<\/strong> Audiences are more skeptical; Creative Territories<\/strong> that embed verifiable claims will outperform vague aspirational messaging.<\/li>\n<\/ul>\n\n\n\n

                        14. Creative Territories vs Related Terms<\/h2>\n\n\n\n

                        Creative Territories vs Brand pillars<\/h3>\n\n\n\n

                        Brand pillars<\/strong> are the foundational ideas a brand stands on (often internal and strategic). Creative Territories<\/strong> are the actionable creative expressions of those pillars\u2014how the brand shows up in campaigns and content. Pillars explain what you believe<\/em>; territories guide what you create<\/em> to build Brand & Trust<\/strong> through consistent Branding<\/strong>.<\/p>\n\n\n\n

                        Creative Territories vs Campaign concepts<\/h3>\n\n\n\n

                        A campaign concept<\/strong> is usually time-bound and execution-specific. Creative Territories<\/strong> are long-lived lanes that can produce many campaigns. A campaign can live inside one territory (or sometimes combine two), but the territory should outlast the campaign.<\/p>\n\n\n\n

                        Creative Territories vs Brand positioning<\/h3>\n\n\n\n

                        Positioning<\/strong> defines your place in the market and why you\u2019re the best choice for a target audience. Creative Territories<\/strong> translate that positioning into repeated creative themes. Positioning is the strategic claim; territories are the creative system that makes the claim memorable and trustworthy.<\/p>\n\n\n\n

                        15. Who Should Learn Creative Territories<\/h2>\n\n\n\n
                          \n
                        • Marketers:<\/strong> To align content, paid media, lifecycle, and product marketing under a coherent Branding<\/strong> system that improves Brand & Trust<\/strong>.<\/li>\n
                        • Analysts:<\/strong> To design measurement frameworks that connect creative themes to outcomes, not just channels or audiences.<\/li>\n
                        • Agencies:<\/strong> To produce better work faster with clear lanes, fewer revisions, and stronger strategic alignment.<\/li>\n
                        • Business owners and founders:<\/strong> To scale messaging without losing identity as teams grow and channels diversify.<\/li>\n
                        • Developers and product teams:<\/strong> To ensure in-product experiences, onboarding, and UI microcopy reinforce the same Creative Territories<\/strong> customers see in marketing.<\/li>\n<\/ul>\n\n\n\n

                          16. Summary of Creative Territories<\/h2>\n\n\n\n

                          Creative Territories<\/strong> are defined, ownable creative lanes that translate strategy into repeatable execution. They matter because they improve clarity, consistency, and differentiation\u2014core drivers of Brand & Trust<\/strong>. Within Branding<\/strong>, they bridge the gap between lofty brand ideas and the daily reality of producing campaigns, content, and product narratives. Done well, Creative Territories<\/strong> help teams scale creativity while keeping the brand recognizable, credible, and cohesive.<\/p>\n\n\n\n

                          17. Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                          1) What are Creative Territories in simple terms?<\/h3>\n\n\n\n

                          Creative Territories<\/strong> are a small set of themes your brand uses repeatedly to guide messaging and design, so campaigns feel consistent and build recognition over time.<\/p>\n\n\n\n

                          2) How many Creative Territories should a brand have?<\/h3>\n\n\n\n

                          Most brands perform well with 3\u20136. Fewer can feel restrictive; more can blur focus and weaken Brand & Trust<\/strong> because audiences can\u2019t tell what the brand stands for.<\/p>\n\n\n\n

                          3) How do Creative Territories support Branding across multiple channels?<\/h3>\n\n\n\n

                          They provide shared rules for message, tone, and visuals, so paid ads, social content, emails, and landing pages reinforce the same Branding<\/strong> patterns instead of competing with each other.<\/p>\n\n\n\n

                          4) Do Creative Territories replace brand guidelines?<\/h3>\n\n\n\n

                          No. Brand guidelines define foundational identity rules (logos, typography, voice basics). Creative Territories<\/strong> add campaign-level direction: the themes and narratives you repeatedly build to strengthen Brand & Trust<\/strong>.<\/p>\n\n\n\n

                          5) How do you measure whether a territory is working?<\/h3>\n\n\n\n

                          Tag campaigns by territory and evaluate both performance (CTR, conversion rate, CPA) and brand outcomes (recall, message association, sentiment). The goal is improved business results alongside stronger Brand & Trust<\/strong> signals.<\/p>\n\n\n\n

                          6) Can Creative Territories change over time?<\/h3>\n\n\n\n

                          Yes, but carefully. Evolve territories when audience needs, product truth, or market context changes. Refresh examples often, refine language occasionally, and avoid frequent overhauls that disrupt Branding<\/strong> continuity.<\/p>\n\n\n\n

                          7) What\u2019s a common mistake teams make with Creative Territories?<\/h3>\n\n\n\n

                          Creating territories that sound inspiring but can\u2019t be proven. If a territory can\u2019t be supported with evidence and lived experience, it may harm Brand & Trust<\/strong> instead of building it.<\/p>\n","protected":false},"excerpt":{"rendered":"

                          Creative Territories are the strategic \u201clanes\u201d a brand chooses to explore creatively\u2014distinct, ownable themes that guide messaging, visuals, tone, and campaign ideas over time. In the context of **Brand & Trust**, they help audiences recognize what you stand for and why they should believe you, even as your campaigns change. In **Branding**, they function like a creative map: they protect consistency without limiting originality.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1883],"tags":[],"class_list":["post-6420","post","type-post","status-publish","format-standard","hentry","category-branding"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=6420"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6420\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=6420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=6420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=6420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}