{"id":11489,"date":"2026-04-02T00:05:30","date_gmt":"2026-04-02T00:05:30","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/video-ads-template\/"},"modified":"2026-04-02T00:05:30","modified_gmt":"2026-04-02T00:05:30","slug":"video-ads-template","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/video-ads-template\/","title":{"rendered":"Video Ads Template: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Video Ads"},"content":{"rendered":"\n

In Paid Marketing<\/strong>, speed and consistency often determine who wins the auction and who wastes budget. A Video Ads Template<\/strong> is a practical framework that helps teams produce on-brand, platform-ready Video Ads<\/strong> without reinventing creative from scratch every time. It standardizes how your ads look, sound, and flow\u2014while still leaving room for testing and iteration.<\/p>\n\n\n\n

Modern Paid Marketing<\/strong> relies on rapid experimentation: new hooks, new offers, new audiences, and new formats. Without a Video Ads Template<\/strong>, teams tend to ship inconsistent creatives, miss key specs, or take too long to launch. With a strong template system, you can scale production, protect brand quality, and improve performance learning across campaigns\u2014especially when running multiple ad sets, markets, or product lines.<\/p>\n\n\n\n

What Is Video Ads Template?<\/h2>\n\n\n\n

A Video Ads Template<\/strong> is a reusable blueprint for creating Video Ads<\/strong>. It typically includes a repeatable structure (for example: hook \u2192 value proposition \u2192 proof \u2192 call-to-action), visual rules (safe zones, typography, colors), audio guidance (voiceover style, music level), and technical specs (aspect ratios, duration, captions). Think of it as a \u201ccreative operating system\u201d for video.<\/p>\n\n\n\n

At the core, the concept is simple: define what \u201cgood\u201d looks like, then reuse it. The business meaning is even more important: a Video Ads Template<\/strong> reduces production friction so your Paid Marketing<\/strong> team can test more ideas and get to winning creatives faster.<\/p>\n\n\n\n

In Paid Marketing<\/strong>, templates sit between strategy and execution. Strategy defines the audience, offer, and message; the Video Ads Template<\/strong> ensures that message is delivered in a consistent, testable, platform-appropriate way. Inside Video Ads<\/strong>, templates are how you translate brand and performance goals into repeatable creative patterns.<\/p>\n\n\n\n

Why Video Ads Template Matters in Paid Marketing<\/h2>\n\n\n\n

A high-performing Paid Marketing<\/strong> program depends on creative volume and quality. A Video Ads Template<\/strong> matters because it enables both.<\/p>\n\n\n\n

    \n
  • Strategic importance:<\/strong> Templates make creative testing systematic. When every ad follows a known structure, you can change one variable (hook, offer, visual proof) and attribute performance differences with more confidence.<\/li>\n
  • Business value:<\/strong> Faster production means faster time-to-learn. In competitive auctions, the ability to iterate quickly can reduce wasted spend and improve revenue efficiency.<\/li>\n
  • Marketing outcomes:<\/strong> A consistent template improves message clarity, strengthens brand recall, and supports better audience targeting by aligning creative with intent.<\/li>\n
  • Competitive advantage:<\/strong> Many teams can buy traffic; fewer can produce a reliable stream of effective Video Ads<\/strong>. A Video Ads Template<\/strong> becomes a scalable capability that compounds over time.<\/li>\n<\/ul>\n\n\n\n

    How Video Ads Template Works<\/h2>\n\n\n\n

    A Video Ads Template<\/strong> isn\u2019t just a file\u2014it\u2019s a workflow that turns inputs into repeatable outputs.<\/p>\n\n\n\n

      \n
    1. Input \/ Trigger:<\/strong> A new campaign brief arrives (goal, audience, offer, angle, platform placements). In Paid Marketing<\/strong>, triggers often include performance drops, new product launches, seasonal promos, or expansion to new channels.<\/li>\n
    2. Analysis \/ Processing:<\/strong> The team maps the brief to a proven creative pattern: which hook type fits the audience, what proof is available (testimonials, stats, demos), and which format best matches placements (vertical vs. square).<\/li>\n
    3. Execution \/ Application:<\/strong> Editors or designers populate the template with new footage, copy, captions, and product visuals. Brand rules and platform specs are already built in, reducing rework.<\/li>\n
    4. Output \/ Outcome:<\/strong> Finished Video Ads<\/strong> are exported in required variants (multiple durations, aspect ratios, caption styles), launched, and measured. Results feed back into the template library so the best patterns get reused.<\/li>\n<\/ol>\n\n\n\n

      In practice, a Video Ads Template<\/strong> creates consistency without forcing sameness: the structure stays stable while the message, assets, and angles change.<\/p>\n\n\n\n

      Key Components of Video Ads Template<\/h2>\n\n\n\n

      A useful Video Ads Template<\/strong> combines creative guidance with operational details. The strongest template libraries define both \u201cwhat to say\u201d and \u201chow to ship.\u201d<\/p>\n\n\n\n

      Creative and messaging components<\/h3>\n\n\n\n
        \n
      • Hook patterns:<\/strong> Problem-first, curiosity, shock-stat, \u201cbefore\/after,\u201d founder story, social proof opener.<\/li>\n
      • Core script beats:<\/strong> Value proposition, key benefits, differentiation, objection handling, CTA.<\/li>\n
      • On-screen text rules:<\/strong> Character limits, reading speed, hierarchy (headline vs. supporting line).<\/li>\n
      • Brand voice:<\/strong> Tone, phrasing do\u2019s\/don\u2019ts, claims compliance guidance (especially important in regulated categories).<\/li>\n<\/ul>\n\n\n\n

        Visual and production components<\/h3>\n\n\n\n
          \n
        • Aspect ratios and safe zones:<\/strong> Vertical-first rules for mobile placements, plus variants for square and landscape.<\/li>\n
        • Typography and color system:<\/strong> Consistent captions, headline styling, contrast standards for accessibility.<\/li>\n
        • Motion and pacing guidelines:<\/strong> Cut frequency, b-roll coverage, transitions (avoid distracting effects that reduce clarity).<\/li>\n
        • Audio rules:<\/strong> Voiceover level, music selection principles, sound design cues.<\/li>\n<\/ul>\n\n\n\n

          Process, governance, and responsibilities<\/h3>\n\n\n\n
            \n
          • Brief template:<\/strong> Inputs required from Paid Marketing<\/strong> (audience, offer, landing page, restrictions, KPIs).<\/li>\n
          • Approval workflow:<\/strong> Who reviews brand, legal\/compliance, and performance fit.<\/li>\n
          • Versioning and naming conventions:<\/strong> Clear naming for platform, audience, angle, and iteration number.<\/li>\n
          • Measurement plan:<\/strong> Which metrics determine \u201cwinner,\u201d test duration, and budget thresholds.<\/li>\n<\/ul>\n\n\n\n

            Types of Video Ads Template<\/h2>\n\n\n\n

            \u201cTypes\u201d of Video Ads Template<\/strong> are usually practical distinctions based on goal, format, and platform rather than formal categories.<\/p>\n\n\n\n

            By campaign objective (Paid Marketing goal)<\/h3>\n\n\n\n
              \n
            • Direct response templates:<\/strong> Built for conversions\u2014fast hook, clear offer, proof, strong CTA, often 10\u201330 seconds.<\/li>\n
            • Prospecting\/awareness templates:<\/strong> Emphasize brand story, category education, or problem framing\u2014often 15\u201345 seconds.<\/li>\n
            • Retargeting templates:<\/strong> Assume familiarity\u2014highlight objections, comparisons, limited-time offers, or testimonials.<\/li>\n<\/ul>\n\n\n\n

              By creative format<\/h3>\n\n\n\n
                \n
              • UGC-style template:<\/strong> Creator-to-camera, captions, quick cuts, informal authenticity, \u201c3 reasons\u201d structure.<\/li>\n
              • Product demo template:<\/strong> Screen recording, hands-on walkthrough, feature-to-benefit mapping.<\/li>\n
              • Testimonial template:<\/strong> Customer quote + proof overlays + outcome + CTA.<\/li>\n<\/ul>\n\n\n\n

                By placement needs<\/h3>\n\n\n\n
                  \n
                • Vertical-first template:<\/strong> Designed for mobile feeds and stories, large captions, central framing.<\/li>\n
                • Multi-variant template:<\/strong> One master edit that outputs 6s\/15s\/30s and multiple aspect ratios efficiently.<\/li>\n<\/ul>\n\n\n\n

                  Real-World Examples of Video Ads Template<\/h2>\n\n\n\n

                  Example 1: Ecommerce \u201cUGC proof + offer\u201d template<\/h3>\n\n\n\n

                  A DTC brand running Paid Marketing<\/strong> builds a Video Ads Template<\/strong> that opens with a one-line problem (\u201cDry skin by noon?\u201d), shows a quick routine demo, overlays two customer quotes, and ends with a limited-time bundle CTA. The team swaps in different creators and hooks weekly, keeping the structure consistent for cleaner testing across Video Ads<\/strong>.<\/p>\n\n\n\n

                  Example 2: B2B SaaS \u201cpain \u2192 workflow \u2192 outcome\u201d template<\/h3>\n\n\n\n

                  A SaaS company uses a template that starts with a relatable pain point, transitions into a 3-step UI walkthrough, then shows a measurable outcome (time saved, errors reduced). The Video Ads Template<\/strong> includes rules for readable annotations and UI zooms. In Paid Marketing<\/strong>, this enables rapid production for different industries while keeping the same narrative spine.<\/p>\n\n\n\n

                  Example 3: App install \u201cfeature montage\u201d template for multiple geos<\/h3>\n\n\n\n

                  A mobile app team creates a localization-ready template: a fast montage of top features, caption placeholders sized for translation, and a CTA screen that supports multiple languages. This Video Ads Template<\/strong> helps them scale Video Ads<\/strong> across markets without breaking pacing or layout.<\/p>\n\n\n\n

                  Benefits of Using Video Ads Template<\/h2>\n\n\n\n

                  A well-designed Video Ads Template<\/strong> produces measurable operational and performance benefits.<\/p>\n\n\n\n

                    \n
                  • Faster creative iteration:<\/strong> Less time spent on formatting, specs, and layout means more time on testing hooks and offers.<\/li>\n
                  • Lower production costs:<\/strong> Reusable structures reduce editing hours and minimize rework caused by missed requirements.<\/li>\n
                  • More consistent brand experience:<\/strong> Viewers recognize you faster, which can improve trust and recall across repeated exposures.<\/li>\n
                  • Improved testing discipline:<\/strong> Standard templates make A\/B testing clearer because fewer variables change at once.<\/li>\n
                  • Better cross-team alignment:<\/strong> Paid Marketing<\/strong>, design, and stakeholders share a common creative language and output expectation.<\/li>\n<\/ul>\n\n\n\n

                    Challenges of Video Ads Template<\/h2>\n\n\n\n

                    Templates can also create failure modes if applied without judgment.<\/p>\n\n\n\n

                      \n
                    • Creative fatigue risk:<\/strong> Overusing the same structure can reduce engagement over time, especially in fast-moving placements.<\/li>\n
                    • Platform mismatch:<\/strong> A template built for one placement may underperform elsewhere if pacing or safe zones aren\u2019t adapted.<\/li>\n
                    • Over-standardization:<\/strong> Strict templates can discourage bold ideas and lead to \u201caverage\u201d creative that doesn\u2019t break through.<\/li>\n
                    • Asset bottlenecks:<\/strong> A Video Ads Template<\/strong> can\u2019t compensate for weak raw inputs\u2014poor footage, unclear offer, or missing proof.<\/li>\n
                    • Measurement limitations:<\/strong> In Paid Marketing<\/strong>, attribution noise and auction effects can mask creative impact; templates help structure tests but don\u2019t eliminate uncertainty.<\/li>\n<\/ul>\n\n\n\n

                      Best Practices for Video Ads Template<\/h2>\n\n\n\n

                      Build templates around proven patterns, not opinions<\/h3>\n\n\n\n

                      Start by analyzing winning Video Ads<\/strong> from your own account history: common hooks, lengths, proof types, and CTAs. Encode what consistently works into the Video Ads Template<\/strong>.<\/p>\n\n\n\n

                      Design for modularity<\/h3>\n\n\n\n

                      Make the template easy to swap:\n– Hook options (3\u20135 variants)\n– Proof modules (testimonial, stat, demo clip)\n– CTA end cards (offer-based, value-based, urgency-based)<\/p>\n\n\n\n

                      Plan variants up front<\/h3>\n\n\n\n

                      For Paid Marketing<\/strong>, build a single template that produces multiple exports:\n– 6\u201310s cutdown for high-frequency testing\n– 15\u201320s core version\n– 30\u201345s expanded version for education-heavy offers<\/p>\n\n\n\n

                      Protect clarity and accessibility<\/h3>\n\n\n\n

                      Use large captions, strong contrast, and readable pacing. Many Video Ads<\/strong> are watched without sound, so the Video Ads Template<\/strong> should assume silent-first comprehension.<\/p>\n\n\n\n

                      Set guardrails for claims and compliance<\/h3>\n\n\n\n

                      If you operate in regulated categories, bake claim guidance into the template: what must be substantiated, which words to avoid, and when disclaimers are required.<\/p>\n\n\n\n

                      Refresh on a schedule<\/h3>\n\n\n\n

                      Treat templates like living assets. Review performance quarterly: retire stale patterns, add new hooks, and update specs as platforms evolve.<\/p>\n\n\n\n

                      Tools Used for Video Ads Template<\/h2>\n\n\n\n

                      A Video Ads Template<\/strong> is operationalized through a stack of tools and systems rather than a single product.<\/p>\n\n\n\n

                        \n
                      • Ad platforms:<\/strong> Used to deploy and compare creative variants, manage placements, and analyze results within Paid Marketing<\/strong> campaigns.<\/li>\n
                      • Creative editing tools:<\/strong> Video editors and motion tools where the actual template timelines, caption styles, and export presets live.<\/li>\n
                      • Digital asset management (DAM) or shared libraries:<\/strong> Organized storage for template files, b-roll, logos, product shots, and approved music.<\/li>\n
                      • Project management systems:<\/strong> Track briefs, approvals, iterations, and deadlines across Video Ads<\/strong> production.<\/li>\n
                      • Analytics tools:<\/strong> Validate creative performance beyond surface metrics, connect view behavior to site or app outcomes, and support experiment design.<\/li>\n
                      • Reporting dashboards:<\/strong> Standardize weekly reporting on creative themes, template variants, and performance trends.<\/li>\n
                      • CRM systems:<\/strong> Provide audience insights and segmentation inputs that shape messaging modules in the Video Ads Template<\/strong> (especially for lifecycle and retargeting).<\/li>\n<\/ul>\n\n\n\n

                        Metrics Related to Video Ads Template<\/h2>\n\n\n\n

                        Templates should improve outcomes you can measure. The right metrics depend on your Paid Marketing<\/strong> objective, but common indicators include:<\/p>\n\n\n\n

                        Engagement and view quality (Video Ads health)<\/h3>\n\n\n\n
                          \n
                        • View-through rate (VTR) \/ video completion rate<\/strong><\/li>\n
                        • Thumb-stopping rate<\/strong> (e.g., 3-second view rate or early retention)<\/li>\n
                        • Average watch time<\/strong> and drop-off points (where viewers leave)<\/li>\n<\/ul>\n\n\n\n

                          Efficiency and cost metrics (Paid Marketing performance)<\/h3>\n\n\n\n
                            \n
                          • CPM<\/strong> (cost per thousand impressions) and CPC<\/strong><\/li>\n
                          • CPA<\/strong> (cost per acquisition) or CPL<\/strong> (cost per lead)<\/li>\n
                          • ROAS<\/strong> (return on ad spend) or profit-based efficiency where available<\/li>\n<\/ul>\n\n\n\n

                            Conversion quality and downstream impact<\/h3>\n\n\n\n
                              \n
                            • Conversion rate<\/strong> on landing pages tied to specific creative variants<\/li>\n
                            • Incremental lift \/ holdout results<\/strong> (when available)<\/li>\n
                            • Lead quality signals<\/strong> (qualified rate, pipeline influence for B2B)<\/li>\n<\/ul>\n\n\n\n

                              Creative operations metrics<\/h3>\n\n\n\n
                                \n
                              • Time-to-launch<\/strong> from brief to live<\/li>\n
                              • Cost per creative<\/strong> and revision count<\/li>\n
                              • Template reuse rate<\/strong> and win rate by template family<\/li>\n<\/ul>\n\n\n\n

                                Future Trends of Video Ads Template<\/h2>\n\n\n\n

                                The role of Video Ads Template<\/strong> is expanding as Paid Marketing<\/strong> becomes more creative-led and more automated.<\/p>\n\n\n\n

                                  \n
                                • AI-assisted versioning:<\/strong> Faster generation of cutdowns, captions, aspect-ratio variants, and even alternate hooks\u2014while humans provide strategy and quality control.<\/li>\n
                                • Dynamic personalization:<\/strong> Templates will increasingly support modular swaps (headline, proof, product shot) tailored to audience segments or funnel stage.<\/li>\n
                                • Privacy and measurement shifts:<\/strong> With less deterministic tracking, creative clarity and message-market fit become more important. A Video Ads Template<\/strong> that improves comprehension and intent can outperform targeting alone.<\/li>\n
                                • Creative as a data system:<\/strong> Teams will tag templates by hook type, promise, emotion, and proof, turning Video Ads<\/strong> libraries into searchable performance knowledge.<\/li>\n
                                • Platform-driven format evolution:<\/strong> As placements change, templates will prioritize vertical-first design, faster pacing, and native-looking creative that blends into user feeds.<\/li>\n<\/ul>\n\n\n\n

                                  Video Ads Template vs Related Terms<\/h2>\n\n\n\n

                                  Video Ads Template vs creative brief<\/h3>\n\n\n\n

                                  A creative brief defines the strategy: audience, objective, offer, and message. A Video Ads Template<\/strong> turns that brief into an executable structure\u2014how the ad is built, paced, and formatted. In Paid Marketing<\/strong>, both are necessary: the brief sets direction; the template speeds delivery and testing.<\/p>\n\n\n\n

                                  Video Ads Template vs storyboard<\/h3>\n\n\n\n

                                  A storyboard is a one-off plan for a specific video\u2019s scenes. A Video Ads Template<\/strong> is reusable across many campaigns. Storyboards are project-specific; templates are system-level assets for ongoing Video Ads<\/strong> production.<\/p>\n\n\n\n

                                  Video Ads Template vs brand guidelines<\/h3>\n\n\n\n

                                  Brand guidelines define identity (logo usage, colors, voice). A Video Ads Template<\/strong> is applied production guidance for ad units: timing, captions, modular proof, export specs. Templates should follow brand guidelines, but they focus on performance-ready execution in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                                  Who Should Learn Video Ads Template<\/h2>\n\n\n\n
                                    \n
                                  • Marketers:<\/strong> To scale testing velocity, coordinate creative resources, and improve Paid Marketing<\/strong> outcomes without sacrificing brand quality.<\/li>\n
                                  • Analysts:<\/strong> To structure experiments and interpret performance by isolating variables within Video Ads<\/strong>.<\/li>\n
                                  • Agencies:<\/strong> To deliver consistent quality across clients, reduce production time, and build repeatable creative frameworks.<\/li>\n
                                  • Business owners and founders:<\/strong> To control creative consistency, speed up launches, and make ad production less dependent on individual contributors.<\/li>\n
                                  • Developers:<\/strong> To support template-driven pipelines, automation, asset versioning, and integrations between creative libraries and reporting.<\/li>\n<\/ul>\n\n\n\n

                                    Summary of Video Ads Template<\/h2>\n\n\n\n

                                    A Video Ads Template<\/strong> is a reusable blueprint that standardizes how Video Ads<\/strong> are structured, produced, and exported. It matters because Paid Marketing<\/strong> rewards teams that can ship high-quality creative quickly, test systematically, and learn faster than competitors. Used well, a Video Ads Template<\/strong> improves efficiency, supports consistent branding, and strengthens performance by turning creative production into a scalable, measurable process.<\/p>\n\n\n\n

                                    Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                    What is a Video Ads Template and what should it include?<\/h3>\n\n\n\n

                                    A Video Ads Template<\/strong> is a reusable structure for building Video Ads<\/strong>. It should include a repeatable narrative flow (hook, value, proof, CTA), design rules (captions, colors, safe zones), platform specs (aspect ratios, durations), and an export\/versioning system.<\/p>\n\n\n\n

                                    How many templates should a Paid Marketing team have?<\/h3>\n\n\n\n

                                    Start with 3\u20135 core templates mapped to your main objectives (prospecting, retargeting, demo\/testimonial). Expand only when you have evidence that a new structure consistently improves Paid Marketing<\/strong> performance.<\/p>\n\n\n\n

                                    Do templates reduce creativity in Video Ads?<\/h3>\n\n\n\n

                                    They can if they\u2019re too rigid. The best Video Ads Template<\/strong> systems standardize the \u201ccontainer\u201d (format, pacing, required elements) while encouraging variation in hooks, angles, proof, and storytelling.<\/p>\n\n\n\n

                                    How often should you update a Video Ads Template?<\/h3>\n\n\n\n

                                    Review templates quarterly or whenever performance trends show fatigue. Update faster if platforms change placement specs or if your Paid Marketing<\/strong> strategy shifts (new offer, new audience, new positioning).<\/p>\n\n\n\n

                                    What\u2019s the best length for Video Ads built from a template?<\/h3>\n\n\n\n

                                    There isn\u2019t one best length. Many teams succeed with 6\u201310s cutdowns, 15\u201320s core versions, and 30\u201345s educational variants. Your Video Ads Template<\/strong> should make multi-length exports easy so you can test.<\/p>\n\n\n\n

                                    How do you measure whether a template is working?<\/h3>\n\n\n\n

                                    Compare results by template family using consistent tests: early retention (3-second views), completion rate, CPA\/ROAS, and downstream conversion quality. Also track operational metrics like time-to-launch and revision count.<\/p>\n\n\n\n

                                    Can small teams benefit from Video Ads Template, or is it only for enterprises?<\/h3>\n\n\n\n

                                    Small teams often benefit the most. A Video Ads Template<\/strong> reduces decision fatigue and production time, making it easier to run disciplined Paid Marketing<\/strong> tests with limited resources while keeping Video Ads<\/strong> consistent and professional.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                    In **Paid Marketing**, speed and consistency often determine who wins the auction and who wastes budget. A **Video Ads Template** is a practical framework that helps teams produce on-brand, platform-ready **Video Ads** without reinventing creative from scratch every time. It standardizes how your ads look, sound, and flow\u2014while still leaving room for testing and iteration.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1915],"tags":[],"class_list":["post-11489","post","type-post","status-publish","format-standard","hentry","category-video-ads"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11489"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11489\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}