{"id":11484,"date":"2026-04-01T23:54:50","date_gmt":"2026-04-01T23:54:50","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/video-ads-scorecard\/"},"modified":"2026-04-01T23:54:50","modified_gmt":"2026-04-01T23:54:50","slug":"video-ads-scorecard","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/video-ads-scorecard\/","title":{"rendered":"Video Ads Scorecard: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Video Ads"},"content":{"rendered":"\n

A Video Ads Scorecard<\/strong> is a structured way to evaluate Video Ads<\/strong> performance using a consistent set of metrics, benchmarks, and decision rules. In Paid Marketing<\/strong>, where budgets move quickly and results can change by audience, platform, and creative, a scorecard turns scattered reporting into a repeatable measurement and optimization system.<\/p>\n\n\n\n

Modern Paid Marketing<\/strong> teams run video across multiple placements (feeds, stories, in-stream, connected TV), each with different signals and constraints. A Video Ads Scorecard<\/strong> helps you compare campaigns fairly, diagnose what\u2019s working (and why), and make confident decisions about creative, targeting, and spend\u2014without relying on gut feel or isolated vanity metrics.<\/p>\n\n\n\n

What Is Video Ads Scorecard?<\/h2>\n\n\n\n

A Video Ads Scorecard<\/strong> is a documented framework that scores or grades your Video Ads<\/strong> using a defined set of performance indicators (KPIs), quality checks, and benchmarks. Think of it as a \u201creport card\u201d for your video campaigns that answers:<\/p>\n\n\n\n

    \n
  • Are our Video Ads effective for the goal we chose?<\/li>\n
  • Which creatives, audiences, and placements are truly driving outcomes?<\/li>\n
  • Where are we losing efficiency (wasted spend, poor retention, weak conversion)?<\/li>\n<\/ul>\n\n\n\n

    The core concept is standardization<\/strong>: the same scorecard can be applied across campaigns so results are comparable over time. The business meaning is straightforward: a Video Ads Scorecard<\/strong> connects day-to-day campaign signals (views, watch time, CTR) to business outcomes (leads, purchases, revenue, retention), helping Paid Marketing<\/strong> teams allocate budget and prioritize creative improvements.<\/p>\n\n\n\n

    Within Video Ads<\/strong>, the scorecard acts as the bridge between creative performance (attention and engagement) and performance marketing outcomes (conversion and ROI). It\u2019s especially valuable when multiple stakeholders\u2014creative, media buyers, analytics, and leadership\u2014need a single shared view of success.<\/p>\n\n\n\n

    Why Video Ads Scorecard Matters in Paid Marketing<\/h2>\n\n\n\n

    In Paid Marketing<\/strong>, you\u2019re constantly balancing speed and accuracy. A Video Ads Scorecard<\/strong> matters because it creates a disciplined way to scale what works and reduce waste.<\/p>\n\n\n\n

    Key reasons it\u2019s strategically important:<\/p>\n\n\n\n

      \n
    • Clear alignment to objectives:<\/strong> A scorecard forces you to define what \u201cgood\u201d means for awareness, consideration, or conversion-focused Video Ads<\/strong>.<\/li>\n
    • Better budget allocation:<\/strong> When every campaign is scored consistently, it\u2019s easier to shift spend toward higher-performing concepts rather than louder opinions.<\/li>\n
    • Faster optimization cycles:<\/strong> You can identify patterns (e.g., hook strength, pacing, offer clarity) across winning videos and apply them systematically.<\/li>\n
    • Improved accountability:<\/strong> Teams can agree on thresholds and actions (pause, iterate, scale) based on scorecard outcomes.<\/li>\n
    • Competitive advantage:<\/strong> Brands that operationalize measurement often outlearn competitors\u2014especially as platforms and formats evolve.<\/li>\n<\/ul>\n\n\n\n

      Ultimately, a Video Ads Scorecard<\/strong> improves marketing outcomes by connecting performance signals to decisions that impact growth.<\/p>\n\n\n\n

      How Video Ads Scorecard Works<\/h2>\n\n\n\n

      A Video Ads Scorecard<\/strong> is practical rather than theoretical. While implementations vary, most follow a workflow like this:<\/p>\n\n\n\n

        \n
      1. \n

        Input (what you collect)<\/strong>\n – Platform data (impressions, video views, conversions, cost)\n – On-site analytics (sessions, engaged time, conversion rate)\n – Creative metadata (length, format, hook type, CTA style)\n – Audience\/placement details (device, geo, placement, frequency)<\/p>\n<\/li>\n

      2. \n

        Processing (how you normalize and interpret)<\/strong>\n – Map metrics to the campaign goal (awareness vs acquisition)\n – Normalize differences across placements (e.g., view definitions, skippable vs non-skippable)\n – Compare against historical baselines or benchmarks\n – Weight metrics based on importance (e.g., CVR > CTR for direct response)<\/p>\n<\/li>\n

      3. \n

        Application (how you use the score)<\/strong>\n – Grade each creative, ad set, and campaign (e.g., A\/B\/C, 0\u2013100)\n – Flag issues (high spend + low retention, high CTR + low conversion)\n – Recommend actions (refresh creative, change targeting, cap frequency, adjust landing page)<\/p>\n<\/li>\n

      4. \n

        Output (what you decide)<\/strong>\n – Scale winners with confidence\n – Pause underperformers earlier\n – Build a creative learning backlog (what to test next)\n – Report impact to stakeholders in consistent terms<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        In short: a Video Ads Scorecard<\/strong> turns measurement into an operating system for Paid Marketing<\/strong> and Video Ads<\/strong> optimization.<\/p>\n\n\n\n

        Key Components of Video Ads Scorecard<\/h2>\n\n\n\n

        A robust Video Ads Scorecard<\/strong> usually includes these elements:<\/p>\n\n\n\n

        Metrics and KPI Definitions<\/h3>\n\n\n\n

        Clear definitions prevent confusion across teams. For example, \u201cview\u201d may differ by platform, so the scorecard should specify which view metric matters (e.g., 3-second views, completion rate, or average watch time).<\/p>\n\n\n\n

        Benchmarks and Targets<\/h3>\n\n\n\n

        Benchmarks can be:\n– Historical (your last 90 days)\n– Segment-based (by product line, region, audience)\n– Goal-based (awareness vs conversion)<\/p>\n\n\n\n

        Weighting and Scoring Logic<\/h3>\n\n\n\n

        Not all metrics deserve equal influence. A conversion campaign might weight:\n– CPA\/ROAS heavily\n– Video completion rate moderately\n– CTR lightly (as a diagnostic metric)<\/p>\n\n\n\n

        Segmentation Rules<\/h3>\n\n\n\n

        A scorecard should allow apples-to-apples comparison by slicing results by:\n– Creative variant\n– Placement\n– Audience\n– Funnel stage\n– Device or geo<\/p>\n\n\n\n

        Governance and Ownership<\/h3>\n\n\n\n

        A Video Ads Scorecard<\/strong> works best when responsibilities are clear:\n– Media team owns spend controls and experiments\n– Creative team owns iteration based on attention and message clarity\n– Analytics owns tracking, attribution inputs, and QA\n– Stakeholders agree on \u201cscale\/pause\/iterate\u201d thresholds<\/p>\n\n\n\n

        Types of Video Ads Scorecard<\/h2>\n\n\n\n

        \u201cTypes\u201d are usually practical variations based on goal and maturity rather than formal industry categories. Common distinctions include:<\/p>\n\n\n\n

        1) Objective-Based Scorecards<\/h3>\n\n\n\n
          \n
        • Awareness scorecard:<\/strong> prioritizes reach quality, viewability, completion rate, lift proxies, and frequency health.<\/li>\n
        • Consideration scorecard:<\/strong> emphasizes engaged views, click assist behavior, site engagement, and remarketing pool growth.<\/li>\n
        • Conversion scorecard:<\/strong> focuses on CPA, ROAS, conversion rate, incremental lift (when available), and lead quality.<\/li>\n<\/ul>\n\n\n\n

          2) Level-Based Scorecards<\/h3>\n\n\n\n
            \n
          • Creative-level scorecard:<\/strong> compares individual videos and hooks.<\/li>\n
          • Ad set\/audience scorecard:<\/strong> evaluates targeting and placement combinations.<\/li>\n
          • Campaign\/program scorecard:<\/strong> rolls up performance for budget decisions.<\/li>\n<\/ul>\n\n\n\n

            3) Lifecycle Scorecards<\/h3>\n\n\n\n
              \n
            • Launch scorecard (first 48\u201372 hours):<\/strong> early signals like thumbstop\/retention and CPM stability.<\/li>\n
            • Scale scorecard:<\/strong> efficiency and fatigue checks as spend increases.<\/li>\n
            • Sustain scorecard:<\/strong> creative refresh cadence and frequency management over time.<\/li>\n<\/ul>\n\n\n\n

              Real-World Examples of Video Ads Scorecard<\/h2>\n\n\n\n

              Example 1: DTC Brand Scaling a New Offer<\/h3>\n\n\n\n

              A subscription brand runs Video Ads<\/strong> across short-form placements. They use a Video Ads Scorecard<\/strong> to grade each creative by:\n– 3-second view rate and early retention (hook quality)\n– CTR and landing page view rate (message-to-page match)\n– CPA and subscription start rate (business outcome)<\/p>\n\n\n\n

              Result: they discover that the highest CTR video produces low subscription starts due to mismatched expectations. The scorecard prevents over-scaling a misleading creative and shifts budget to a slightly lower-CTR video with stronger conversion efficiency\u2014improving overall Paid Marketing<\/strong> ROI.<\/p>\n\n\n\n

              Example 2: B2B Lead Gen with Quality Controls<\/h3>\n\n\n\n

              A SaaS team uses a Video Ads Scorecard<\/strong> that includes lead quality metrics:\n– Cost per lead (CPL)\n– MQL rate and pipeline conversion\n– Video completion rate for executive-targeted audiences<\/p>\n\n\n\n

              Result: they learn that a \u201chigh completion rate\u201d video attracts small business leads, while a different creative produces fewer leads but higher pipeline. The scorecard helps reconcile Video Ads<\/strong> engagement with downstream revenue impact\u2014critical in Paid Marketing<\/strong> for B2B.<\/p>\n\n\n\n

              Example 3: Multi-Region Campaign Standardization<\/h3>\n\n\n\n

              A global team runs localized Video Ads<\/strong> in multiple regions. The Video Ads Scorecard<\/strong> standardizes:\n– Core KPIs (CPM, completion rate, CPA)\n– Localization checks (subtitle presence, correct offer, brand safety)\n– Benchmarks per region to avoid unfair comparisons<\/p>\n\n\n\n

              Result: regional teams can compare performance fairly and share learnings without arguing about definitions or \u201cwhat counts as success\u201d in Paid Marketing<\/strong>.<\/p>\n\n\n\n

              Benefits of Using Video Ads Scorecard<\/h2>\n\n\n\n

              A well-designed Video Ads Scorecard<\/strong> delivers measurable benefits:<\/p>\n\n\n\n

                \n
              • Performance improvements:<\/strong> Identifies which creative patterns drive stronger retention and conversion.<\/li>\n
              • Cost savings:<\/strong> Reduces spend on videos that attract attention but don\u2019t produce outcomes (or vice versa).<\/li>\n
              • Operational efficiency:<\/strong> Speeds up weekly reporting, reduces custom one-off analyses, and standardizes decision-making.<\/li>\n
              • Better audience experience:<\/strong> Encourages relevance and creative quality by tracking fatigue, frequency, and drop-off points.<\/li>\n
              • Stronger cross-team collaboration:<\/strong> Creative and media teams work from the same definitions, minimizing subjective debates.<\/li>\n<\/ul>\n\n\n\n

                In Paid Marketing<\/strong>, these benefits compound: better decisions today improve the data you learn from tomorrow.<\/p>\n\n\n\n

                Challenges of Video Ads Scorecard<\/h2>\n\n\n\n

                A Video Ads Scorecard<\/strong> can fail if measurement is inconsistent or overly simplistic. Common challenges include:<\/p>\n\n\n\n

                  \n
                • Inconsistent view metrics:<\/strong> \u201cViews\u201d and \u201ccompletions\u201d vary by platform and placement, complicating comparisons across Video Ads<\/strong>.<\/li>\n
                • Attribution limitations:<\/strong> Conversion credit may be noisy due to multi-touch journeys, privacy constraints, and modeled reporting.<\/li>\n
                • Over-weighting vanity metrics:<\/strong> High view rates can look great while sales lag; the scorecard must connect attention to outcomes.<\/li>\n
                • Creative fatigue and seasonality:<\/strong> Benchmarks shift over time, so static thresholds can mislead Paid Marketing<\/strong> decisions.<\/li>\n
                • Data quality and tracking gaps:<\/strong> Missing UTMs, inconsistent event naming, or poor pixel\/CAPI setup can break the link between ad engagement and results.<\/li>\n<\/ul>\n\n\n\n

                  Best Practices for Video Ads Scorecard<\/h2>\n\n\n\n

                  To make a Video Ads Scorecard<\/strong> actionable and trustworthy:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Start with the objective, not the metrics<\/strong>\n – Define the campaign goal and map KPIs to it. Avoid using the same scorecard weights for awareness and conversion.<\/p>\n<\/li>\n

                  2. \n

                    Use a small set of primary KPIs plus diagnostics<\/strong>\n – Primary KPIs drive decisions (e.g., CPA\/ROAS).\n – Diagnostic KPIs explain why (e.g., retention drop at 2 seconds, frequency, CTR).<\/p>\n<\/li>\n

                  3. \n

                    Normalize comparisons<\/strong>\n – Compare within similar placements and formats where possible.\n – When rolling up, document differences in view definitions for Video Ads<\/strong>.<\/p>\n<\/li>\n

                  4. \n

                    Set clear action thresholds<\/strong>\n – Example: \u201cScale if score \u2265 80 for 3 days with stable CPA,\u201d or \u201cIterate if retention strong but CVR weak.\u201d<\/p>\n<\/li>\n

                  5. \n

                    Build a creative learning loop<\/strong>\n – Tag creatives by concept (testimonial, demo, UGC, animation), hook type, length, and CTA.\n – Use the scorecard to identify repeatable patterns for Paid Marketing<\/strong> creative strategy.<\/p>\n<\/li>\n

                  6. \n

                    Refresh benchmarks routinely<\/strong>\n – Update baselines monthly or quarterly to account for platform changes, seasonality, and audience saturation.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    Tools Used for Video Ads Scorecard<\/h2>\n\n\n\n

                    A Video Ads Scorecard<\/strong> is typically built from a stack of measurement and workflow tools rather than one single product category. Common tool groups include:<\/p>\n\n\n\n

                      \n
                    • Ad platforms:<\/strong> Provide delivery and Video Ads<\/strong> engagement metrics, audience\/placement performance, and spend controls.<\/li>\n
                    • Analytics tools:<\/strong> Connect ad traffic to on-site behavior and conversion paths; support segmentation and funnel analysis.<\/li>\n
                    • Tag management systems:<\/strong> Standardize event tracking and reduce inconsistencies across landing pages.<\/li>\n
                    • Attribution and incrementality tools (where available):<\/strong> Help interpret conversions beyond last-click and evaluate true lift in Paid Marketing<\/strong>.<\/li>\n
                    • CRM systems:<\/strong> Critical for B2B or high-consideration funnels to tie Video Ads<\/strong> to lead quality, pipeline, and revenue.<\/li>\n
                    • Reporting dashboards \/ BI tools:<\/strong> Combine sources, apply scoring logic, and automate weekly scorecard reporting.<\/li>\n
                    • Creative workflow tools:<\/strong> Store versions, metadata, and approvals so performance can be traced back to the exact edit and message.<\/li>\n<\/ul>\n\n\n\n

                      The key is integration: the scorecard is only as useful as the consistency of the data feeding it.<\/p>\n\n\n\n

                      Metrics Related to Video Ads Scorecard<\/h2>\n\n\n\n

                      A strong Video Ads Scorecard<\/strong> usually spans four metric categories:<\/p>\n\n\n\n

                      Delivery and Cost Metrics<\/h3>\n\n\n\n
                        \n
                      • Impressions, reach, frequency<\/li>\n
                      • CPM (cost per thousand impressions)<\/li>\n
                      • CPV (cost per view) where relevant<\/li>\n<\/ul>\n\n\n\n

                        Engagement and Attention Metrics (Video-Specific)<\/h3>\n\n\n\n
                          \n
                        • 3-second view rate (or equivalent early view metric)<\/li>\n
                        • ThruPlay \/ completed views (platform-dependent)<\/li>\n
                        • Video completion rate<\/li>\n
                        • Average watch time and retention curve (if available)<\/li>\n
                        • View-through rate (VTR) and quartile views (25\/50\/75\/100%)<\/li>\n<\/ul>\n\n\n\n

                          Click and On-Site Behavior Metrics<\/h3>\n\n\n\n
                            \n
                          • CTR and click-to-landing-page-view rate (where measurable)<\/li>\n
                          • Bounce rate \/ engaged sessions<\/li>\n
                          • Time on page, scroll depth, or product page views<\/li>\n<\/ul>\n\n\n\n

                            Conversion and ROI Metrics<\/h3>\n\n\n\n
                              \n
                            • Conversion rate (CVR)<\/li>\n
                            • CPA \/ CPL<\/li>\n
                            • ROAS or revenue per visitor<\/li>\n
                            • Lead quality rates (MQL-to-SQL, SQL-to-close) for B2B Paid Marketing<\/strong><\/li>\n<\/ul>\n\n\n\n

                              A practical scorecard balances short-term performance with leading indicators that explain creative quality.<\/p>\n\n\n\n

                              Future Trends of Video Ads Scorecard<\/h2>\n\n\n\n

                              Video Ads Scorecard<\/strong> frameworks are evolving alongside platform and privacy changes in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                                \n
                              • AI-assisted creative analysis:<\/strong> More teams are tagging and analyzing creative attributes (hook style, pacing, on-screen text density) to predict performance patterns.<\/li>\n
                              • Automation of scoring and alerts:<\/strong> Scorecards increasingly trigger actions\u2014like notifying teams when frequency spikes or retention drops\u2014rather than waiting for weekly reviews.<\/li>\n
                              • Incrementality emphasis:<\/strong> As attribution becomes less deterministic, more organizations will incorporate lift tests, geo experiments, or modeled incrementality signals into scorecards.<\/li>\n
                              • Privacy-driven measurement design:<\/strong> Expect more reliance on aggregated reporting, first-party data, and server-side event collection to keep scorecards reliable.<\/li>\n
                              • Personalization at scale:<\/strong> Scorecards will expand to evaluate not only \u201cwhich video won,\u201d but \u201cwhich video won for which audience,\u201d making Video Ads<\/strong> optimization more segmented and dynamic.<\/li>\n<\/ul>\n\n\n\n

                                Video Ads Scorecard vs Related Terms<\/h2>\n\n\n\n

                                Video Ads Scorecard vs KPI Dashboard<\/h3>\n\n\n\n

                                A KPI dashboard is a live reporting surface. A Video Ads Scorecard<\/strong> is a decision framework: it defines what to measure, how to weight it, what \u201cgood\u201d looks like, and what actions to take. Dashboards show numbers; scorecards drive decisions in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                                Video Ads Scorecard vs Creative Performance Analysis<\/h3>\n\n\n\n

                                Creative analysis is often qualitative or exploratory (why a message worked). A Video Ads Scorecard<\/strong> operationalizes creative evaluation with consistent metrics, benchmarks, and scoring\u2014especially useful when managing many Video Ads<\/strong> variations.<\/p>\n\n\n\n

                                Video Ads Scorecard vs Media Plan<\/h3>\n\n\n\n

                                A media plan outlines budget, channels, audiences, and timing. A Video Ads Scorecard<\/strong> evaluates the results of that plan and guides optimization. In practice, scorecard learnings should feed back into the next media plan iteration.<\/p>\n\n\n\n

                                Who Should Learn Video Ads Scorecard<\/h2>\n\n\n\n

                                A Video Ads Scorecard<\/strong> is valuable for:<\/p>\n\n\n\n

                                  \n
                                • Marketers and media buyers:<\/strong> To prioritize budget shifts and understand whether creative or targeting is the bottleneck in Paid Marketing<\/strong>.<\/li>\n
                                • Analysts:<\/strong> To standardize reporting, improve comparability, and reduce ad-hoc requests by creating a shared measurement language.<\/li>\n
                                • Agencies:<\/strong> To communicate performance clearly, justify recommendations, and build repeatable optimization processes for clients running Video Ads<\/strong>.<\/li>\n
                                • Business owners and founders:<\/strong> To understand what success looks like beyond \u201cviews,\u201d and to connect video spend to revenue outcomes.<\/li>\n
                                • Developers and marketing ops:<\/strong> To implement reliable tracking, event standards, and data pipelines that keep the scorecard accurate.<\/li>\n<\/ul>\n\n\n\n

                                  Summary of Video Ads Scorecard<\/h2>\n\n\n\n

                                  A Video Ads Scorecard<\/strong> is a structured framework for measuring and grading Video Ads<\/strong> performance using consistent KPIs, benchmarks, and decision rules. It matters because Paid Marketing<\/strong> moves fast, and video success depends on both attention metrics and business outcomes. By standardizing how you evaluate creatives, audiences, and placements, a scorecard helps teams optimize more confidently, reduce waste, and scale what works across Video Ads<\/strong> programs.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What is a Video Ads Scorecard used for?<\/h3>\n\n\n\n

                                  A Video Ads Scorecard<\/strong> is used to evaluate and compare video campaigns consistently, using defined metrics and benchmarks so teams can decide what to scale, pause, or improve in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                                  2) Which metrics should be included in a Video Ads Scorecard?<\/h3>\n\n\n\n

                                  Include a mix of video attention metrics (completion rate, watch time), efficiency metrics (CPM, CPV), and outcome metrics (CPA, ROAS). The best mix depends on whether your Video Ads<\/strong> goal is awareness, consideration, or conversion.<\/p>\n\n\n\n

                                  3) How do you score Video Ads when platforms define \u201cviews\u201d differently?<\/h3>\n\n\n\n

                                  Use platform-specific view metrics for optimization within each platform, and create normalized comparisons for cross-platform reporting (for example, focusing on completion rate, watch time, and cost per completed view where feasible). Document definitions directly in the Video Ads Scorecard<\/strong>.<\/p>\n\n\n\n

                                  4) Is a Video Ads Scorecard only for large budgets?<\/h3>\n\n\n\n

                                  No. Even small teams benefit because the scorecard prevents overreacting to noisy data and creates a repeatable process for improving Video Ads<\/strong> and spend efficiency in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                                  5) How often should you update a Video Ads Scorecard?<\/h3>\n\n\n\n

                                  Review performance weekly for active campaigns, and refresh benchmarks monthly or quarterly. If your Paid Marketing<\/strong> environment changes quickly (new offers, seasonal spikes), update baselines more often.<\/p>\n\n\n\n

                                  6) Can a Video Ads Scorecard help with creative strategy, not just reporting?<\/h3>\n\n\n\n

                                  Yes. When you tag videos by concept, hook, length, and CTA, the scorecard reveals which creative patterns consistently drive results, turning Video Ads<\/strong> performance into a practical creative roadmap.<\/p>\n\n\n\n

                                  7) What\u2019s the biggest mistake teams make with Video Ads scorecards?<\/h3>\n\n\n\n

                                  Overemphasizing vanity metrics (like views) without tying them to downstream behavior and conversions. A strong Video Ads Scorecard<\/strong> connects attention to business impact and includes clear action thresholds for Paid Marketing<\/strong> decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  A **Video Ads Scorecard** is a structured way to evaluate **Video Ads** performance using a consistent set of metrics, benchmarks, and decision rules. In **Paid Marketing**, where budgets move quickly and results can change by audience, platform, and creative, a scorecard turns scattered reporting into a repeatable measurement and optimization system.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1915],"tags":[],"class_list":["post-11484","post","type-post","status-publish","format-standard","hentry","category-video-ads"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11484"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11484\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}