{"id":11435,"date":"2026-04-01T22:06:29","date_gmt":"2026-04-01T22:06:29","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/out-stream-video-ads\/"},"modified":"2026-04-01T22:06:29","modified_gmt":"2026-04-01T22:06:29","slug":"out-stream-video-ads","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/out-stream-video-ads\/","title":{"rendered":"Out-stream Video Ads: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Video Ads"},"content":{"rendered":"\n

Out-stream Video Ads are a format of Video Ads<\/strong> that appear outside<\/em> of traditional video players\u2014often embedded within editorial content, feed environments, or between paragraphs on a webpage. In Paid Marketing<\/strong>, they\u2019re used to deliver sight, sound, and motion in placements that don\u2019t require a user to click \u201cplay\u201d on a video they intentionally chose to watch (like a streaming show or a pre-roll on a video site).<\/p>\n\n\n\n

This matters because attention has fragmented across feeds, articles, apps, and mobile browsing. Out-stream Video Ads let marketers extend video reach beyond \u201cvideo destinations,\u201d making them a flexible option for Paid Marketing<\/strong> teams who want video impact without being limited to in-stream inventory. When executed well, they can support brand lift, incremental reach, and efficient upper-funnel outcomes\u2014while still aligning to rigorous measurement expectations for Video Ads<\/strong>.<\/p>\n\n\n\n

What Is Out-stream Video Ads?<\/h2>\n\n\n\n

Out-stream Video Ads<\/strong> are video placements served in non-video environments. Instead of running inside<\/em> a piece of video content (like a pre-roll before a news clip), out-stream units run within surrounding page or app content\u2014commonly in articles, content feeds, or native-style placements.<\/p>\n\n\n\n

At the core, Out-stream Video Ads are about distributing video creatively in placements where video is not the primary content<\/strong>. The business meaning is straightforward: they allow advertisers to buy video attention in more contexts, often with different pricing models and viewability rules than traditional in-stream Video Ads<\/strong>.<\/p>\n\n\n\n

Where it fits in Paid Marketing<\/strong>:\n– It sits primarily in programmatic display\/video<\/strong>, native advertising ecosystems, and publisher direct buys.\n– It often complements social video and in-stream buys by expanding reach and frequency across premium content environments.<\/p>\n\n\n\n

Its role inside Video Ads<\/strong>:\n– It\u2019s a distribution format and placement type\u2014not a creative style. The same creative can sometimes run in-stream and out-stream, but performance, viewability, and user behavior differ enough that Out-stream Video Ads should be planned and optimized intentionally.<\/p>\n\n\n\n

Why Out-stream Video Ads Matters in Paid Marketing<\/h2>\n\n\n\n

Out-stream Video Ads matter because they solve a practical problem in Paid Marketing<\/strong>: how to scale video reach when in-stream inventory is limited, expensive, or misaligned with your audience\u2019s media habits<\/strong>.<\/p>\n\n\n\n

Key strategic value includes:\n– Incremental reach<\/strong>: You can reach users while they read, scroll, or browse\u2014moments that in-stream Video Ads<\/strong> may not capture.\n– Contextual alignment<\/strong>: Out-stream placements inside relevant articles or feeds can pair messaging with topical intent (for example, running a fintech explainer in personal finance content).\n– Flexible buying and pricing<\/strong>: Many out-stream buys support CPM-based pricing and can be optimized around viewability, completion, and attention signals.\n– Creative efficiency<\/strong>: Short-form video and cut-downs often perform well; you can reuse creative from broader Video Ads<\/strong> programs with format-specific adjustments.<\/p>\n\n\n\n

Competitively, teams that understand Out-stream Video Ads can diversify supply, reduce reliance on a single channel, and build a more resilient Paid Marketing<\/strong> mix\u2014especially when platform changes or auction pressure impact costs elsewhere.<\/p>\n\n\n\n

How Out-stream Video Ads Works<\/h2>\n\n\n\n

Out-stream Video Ads are conceptual, but they follow a practical lifecycle from setup to optimization:<\/p>\n\n\n\n

    \n
  1. \n

    Input \/ Trigger (Where the ad can appear)<\/strong>\n – A publisher page or app has designated out-stream placements (e.g., in-article, in-feed).\n – The user loads or scrolls to the placement; the ad slot becomes eligible to request an ad.<\/p>\n<\/li>\n

  2. \n

    Processing (Eligibility, auction, and rules)<\/strong>\n – The ad request is evaluated via the buying route (programmatic auction or direct deal).\n – Targeting criteria apply (geo, device, context, audiences where permitted).\n – Brand safety and suitability filters may screen the content environment.\n – Viewability conditions often matter: many units only play when a threshold of the player is in view.<\/p>\n<\/li>\n

  3. \n

    Execution (Ad rendering and playback behavior)<\/strong>\n – The video player renders within the page or feed unit.\n – Common behavior: auto-play muted<\/strong> when in view; pauses when out of view; user can tap for sound or full-screen.\n – Some formats use user-initiated play depending on publisher policy and user experience requirements.<\/p>\n<\/li>\n

  4. \n

    Output \/ Outcome (What you get)<\/strong>\n – Impressions, viewable impressions, video starts, quartile completion events, clicks (often low), and post-view outcomes such as branded search lift or site visits (measurement depends on setup).\n – In Paid Marketing<\/strong>, results are typically evaluated against upper-funnel KPIs (reach, viewability, completion rate) and downstream signals (incremental traffic, assisted conversions) rather than last-click alone.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

    Key Components of Out-stream Video Ads<\/h2>\n\n\n\n

    Effective Out-stream Video Ads require coordination across creative, media, measurement, and governance:<\/p>\n\n\n\n

    Inventory and placement quality<\/h3>\n\n\n\n
      \n
    • Publisher environments (web\/app), placement position (mid-article vs. bottom), and density (how many ads per page).<\/li>\n
    • Player size and responsiveness (mobile-first performance is critical).<\/li>\n<\/ul>\n\n\n\n

      Buying and delivery systems<\/h3>\n\n\n\n
        \n
      • Programmatic pipes (DSPs, exchanges) or publisher direct deals.<\/li>\n
      • Deal types that can influence cost and quality (open auction vs. private marketplace vs. guaranteed).<\/li>\n<\/ul>\n\n\n\n

        Creative assets and specifications<\/h3>\n\n\n\n
          \n
        • Short video variants, subtitles\/captions, strong opening frames, and clear branding early.<\/li>\n
        • Audio-off storytelling is essential because many Out-stream Video Ads start muted.<\/li>\n<\/ul>\n\n\n\n

          Data inputs and targeting<\/h3>\n\n\n\n
            \n
          • Contextual signals, first-party audiences (where available and compliant), device and geo targeting, frequency controls.<\/li>\n
          • Brand safety and suitability rules.<\/li>\n<\/ul>\n\n\n\n

            Measurement and governance<\/h3>\n\n\n\n
              \n
            • Definitions for \u201cview\u201d and \u201cviewable,\u201d agreed reporting standards, and QA procedures.<\/li>\n
            • Team ownership: media (delivery\/optimization), creative (variants), analytics (incrementality and reporting), and compliance (privacy and consent).<\/li>\n<\/ul>\n\n\n\n

              Types of Out-stream Video Ads<\/h2>\n\n\n\n

              Out-stream Video Ads don\u2019t have a single \u201cstandard\u201d type globally, but there are meaningful distinctions that affect performance and user experience:<\/p>\n\n\n\n

              In-article (in-read) video<\/h3>\n\n\n\n
                \n
              • Appears between paragraphs or within the body of an article.<\/li>\n
              • Often triggers on scroll and plays when in view.<\/li>\n
              • Can be high-attention when placed mid-content, but sensitive to user experience.<\/li>\n<\/ul>\n\n\n\n

                In-feed video<\/h3>\n\n\n\n
                  \n
                • Served inside content feeds (publisher homepages, content recommendation feeds, some app feeds).<\/li>\n
                • Behaves similarly to feed-based social Video Ads<\/strong>, but on publisher properties.<\/li>\n<\/ul>\n\n\n\n

                  Interstitial or between-content units (publisher-defined)<\/h3>\n\n\n\n
                    \n
                  • Shown between pages or content sections in some apps or mobile web experiences.<\/li>\n
                  • Can drive high viewability but may be more disruptive; requires careful frequency and suitability controls.<\/li>\n<\/ul>\n\n\n\n

                    Sticky \/ floating video (behavioral variant)<\/h3>\n\n\n\n
                      \n
                    • The player \u201csticks\u201d to a corner as the user scrolls past.<\/li>\n
                    • Often increases completion rate, but can create brand perception risk if it feels intrusive.<\/li>\n<\/ul>\n\n\n\n

                      Real-World Examples of Out-stream Video Ads<\/h2>\n\n\n\n

                      Example 1: B2B SaaS awareness with contextual relevance<\/h3>\n\n\n\n

                      A workflow software brand runs Out-stream Video Ads within business productivity and leadership articles. The creative is a 15-second muted-first explainer with captions and a clear \u201cproblem \u2192 outcome\u201d story. In Paid Marketing<\/strong>, the goal is incremental reach among decision-makers who aren\u2019t actively watching video content, measured through viewable completions and lift in branded searches.<\/p>\n\n\n\n

                      Example 2: DTC product launch using short-form cutdowns<\/h3>\n\n\n\n

                      A DTC skincare company repurposes social cutdowns into Out-stream Video Ads across lifestyle publishers. They test 6-second and 10-second versions optimized for sound-off. The Video Ads<\/strong> objective is efficient reach and message recall, with a secondary goal of driving retargeting pools for lower-funnel campaigns.<\/p>\n\n\n\n

                      Example 3: Local services brand building trust at scale<\/h3>\n\n\n\n

                      A regional home services provider uses Out-stream Video Ads on local news and home improvement sites. The creative highlights testimonials and licensing credentials early. In Paid Marketing<\/strong>, they optimize toward viewable impressions and completion rate, then measure assisted conversions and call volume in matched markets.<\/p>\n\n\n\n

                      Benefits of Using Out-stream Video Ads<\/h2>\n\n\n\n

                      Out-stream Video Ads can provide advantages when planned as a distinct format within Video Ads<\/strong> strategy:<\/p>\n\n\n\n

                        \n
                      • Expanded reach beyond video players<\/strong>: Access audiences in reading and browsing contexts.<\/li>\n
                      • Potential cost efficiency<\/strong>: Depending on market conditions, CPMs can be competitive versus premium in-stream Video Ads<\/strong>.<\/li>\n
                      • Strong upper-funnel performance<\/strong>: Viewability and completion metrics can be strong when placements are high-quality and creative is designed for sound-off.<\/li>\n
                      • Creative versatility<\/strong>: Works well with short-form storytelling, product demos, motion graphics, and captioned narratives.<\/li>\n
                      • Better contextual storytelling<\/strong>: Being placed near relevant content can reinforce message credibility and comprehension.<\/li>\n<\/ul>\n\n\n\n

                        Challenges of Out-stream Video Ads<\/h2>\n\n\n\n

                        Despite the upside, Out-stream Video Ads introduce specific risks in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                          \n
                        • Viewability variability<\/strong>: Placement position, page layout, and user scroll behavior heavily influence whether the ad is actually seen.<\/li>\n
                        • Inconsistent definitions and reporting<\/strong>: \u201cA view\u201d can vary by platform and publisher; quartile events may not be comparable across suppliers.<\/li>\n
                        • User experience and brand perception<\/strong>: Auto-play units can feel intrusive if poorly implemented or overly frequent.<\/li>\n
                        • Fraud and low-quality supply<\/strong>: Open marketplace inventory can include made-for-advertising pages, invalid traffic, or placements engineered for accidental views.<\/li>\n
                        • Sound-off constraints<\/strong>: If creative depends on audio, message delivery can fail unless captions and visual cues are strong.<\/li>\n
                        • Attribution limitations<\/strong>: Last-click is often weak for Out-stream Video Ads; teams need more robust measurement (brand lift, incrementality, MMM, or modeled attribution).<\/li>\n<\/ul>\n\n\n\n

                          Best Practices for Out-stream Video Ads<\/h2>\n\n\n\n

                          To make Out-stream Video Ads perform reliably within Paid Marketing<\/strong>, focus on placement quality, creative fit, and measurement discipline:<\/p>\n\n\n\n

                          Creative and messaging<\/h3>\n\n\n\n
                            \n
                          • Design for sound-off first<\/strong>: captions, supers, and clear visual storytelling.<\/li>\n
                          • Brand early: show logo\/product within the first 2 seconds.<\/li>\n
                          • Use short variants (6\u201315 seconds) and test longer only when attention and placement support it.<\/li>\n
                          • Keep on-screen text readable on mobile; avoid tiny fonts and crowded frames.<\/li>\n<\/ul>\n\n\n\n

                            Media buying and inventory quality<\/h3>\n\n\n\n
                              \n
                            • Prioritize curated deals or vetted publisher lists when possible.<\/li>\n
                            • Apply brand safety and suitability controls appropriate to your category.<\/li>\n
                            • Use frequency caps to prevent fatigue and negative sentiment.<\/li>\n
                            • Exclude low-quality placements after reviewing site\/app reports and engagement patterns.<\/li>\n<\/ul>\n\n\n\n

                              Optimization and monitoring<\/h3>\n\n\n\n
                                \n
                              • Optimize toward viewable impressions<\/strong> and completion (not just served impressions).<\/li>\n
                              • Break out reporting by device, placement type (in-article vs. in-feed), and creative length.<\/li>\n
                              • Rotate creatives to manage wear-out; monitor drop-off at first quartile to diagnose weak openings.<\/li>\n<\/ul>\n\n\n\n

                                Measurement rigor<\/h3>\n\n\n\n
                                  \n
                                • Align on definitions: what counts as viewable, what counts as a completed view.<\/li>\n
                                • Use holdouts, geo tests, or incrementality frameworks when Out-stream Video Ads are a meaningful spend line.<\/li>\n
                                • Treat clicks as secondary unless you\u2019re using a strong direct-response creative built for the placement.<\/li>\n<\/ul>\n\n\n\n

                                  Tools Used for Out-stream Video Ads<\/h2>\n\n\n\n

                                  Out-stream Video Ads are managed with the same ecosystem many teams use for Paid Marketing<\/strong> and Video Ads<\/strong>, but with an emphasis on verification and supply quality:<\/p>\n\n\n\n

                                    \n
                                  • Ad platforms \/ buying platforms<\/strong>: Used to target audiences, manage bids, apply frequency caps, and activate deals (open auction and private).<\/li>\n
                                  • Ad servers<\/strong>: Control creative rotation, tracking, and consistent measurement tags across placements.<\/li>\n
                                  • Analytics tools<\/strong>: Measure on-site behavior from exposed users, engagement paths, and assisted outcomes.<\/li>\n
                                  • Verification and brand safety tools<\/strong>: Validate viewability, detect invalid traffic, and enforce suitability controls.<\/li>\n
                                  • Reporting dashboards \/ BI<\/strong>: Blend delivery, cost, viewability, and downstream performance for decision-making.<\/li>\n
                                  • CRM systems and marketing automation<\/strong> (when relevant): Connect exposure to lead quality and pipeline impact for B2B Video Ads<\/strong> programs.<\/li>\n<\/ul>\n\n\n\n

                                    Metrics Related to Out-stream Video Ads<\/h2>\n\n\n\n

                                    Because Out-stream Video Ads often play in scrollable environments, metrics should emphasize quality of exposure:<\/p>\n\n\n\n

                                    Delivery and cost<\/h3>\n\n\n\n
                                      \n
                                    • Impressions<\/strong> and CPM<\/strong><\/li>\n
                                    • Viewable impressions<\/strong> and viewable CPM<\/strong><\/li>\n
                                    • Reach<\/strong> and frequency<\/strong><\/li>\n<\/ul>\n\n\n\n

                                      Video engagement<\/h3>\n\n\n\n
                                        \n
                                      • Video starts<\/strong><\/li>\n
                                      • Quartile completion rates<\/strong> (25%, 50%, 75%, 100%)<\/li>\n
                                      • Video completion rate (VCR)<\/strong><\/li>\n
                                      • Time-in-view \/ average view duration<\/strong> (when available)<\/li>\n<\/ul>\n\n\n\n

                                        User response and downstream impact<\/h3>\n\n\n\n
                                          \n
                                        • Click-through rate (CTR)<\/strong> (often modest; interpret carefully)<\/li>\n
                                        • Landing page engagement<\/strong> (bounce rate, time on site, scroll depth)<\/li>\n
                                        • Assisted conversions<\/strong> and post-view conversions<\/strong> (with cautious attribution)<\/li>\n
                                        • Brand lift proxies<\/strong>: branded search volume, direct traffic lift, or survey-based lift studies (if run)<\/li>\n<\/ul>\n\n\n\n

                                          Quality and safety<\/h3>\n\n\n\n
                                            \n
                                          • Invalid traffic (IVT) rate<\/strong><\/li>\n
                                          • Brand safety incident rate<\/strong><\/li>\n
                                          • Placement\/domain\/app quality distribution<\/strong> (share of spend on vetted inventory)<\/li>\n<\/ul>\n\n\n\n

                                            Future Trends of Out-stream Video Ads<\/h2>\n\n\n\n

                                            Out-stream Video Ads continue to evolve as privacy, attention measurement, and automation reshape Paid Marketing<\/strong>:<\/p>\n\n\n\n

                                              \n
                                            • AI-assisted creative adaptation<\/strong>: More automated versioning (captions, aspect ratios, cutdowns) to match placement behavior and attention windows.<\/li>\n
                                            • Attention and outcomes-based optimization<\/strong>: Greater use of attention metrics (time in view, audibility, screen share) alongside traditional Video Ads<\/strong> metrics.<\/li>\n
                                            • Stronger supply curation<\/strong>: More curated marketplaces and publisher-direct packages as advertisers demand quality and transparency.<\/li>\n
                                            • Privacy-driven targeting shifts<\/strong>: Increased reliance on contextual signals, consented first-party data, and cohort-like approaches rather than user-level tracking.<\/li>\n
                                            • Incrementality as standard<\/strong>: More teams will validate Out-stream Video Ads using experiments (holdouts\/geo splits) instead of relying on last-click.<\/li>\n
                                            • Better UX standards<\/strong>: Pressure for less intrusive autoplay behavior, clearer controls, and improved accessibility (captions by default).<\/li>\n<\/ul>\n\n\n\n

                                              Out-stream Video Ads vs Related Terms<\/h2>\n\n\n\n

                                              Out-stream Video Ads vs In-stream Video Ads<\/h3>\n\n\n\n
                                                \n
                                              • In-stream<\/strong> runs within video content (pre-roll, mid-roll, post-roll) where the user is already watching a video.<\/li>\n
                                              • Out-stream<\/strong> runs outside video players (articles\/feeds). It\u2019s more dependent on viewability and scroll behavior.<\/li>\n
                                              • Practically: in-stream often has stronger \u201clean-in\u201d attention; out-stream often offers broader reach and contextual flexibility in Paid Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                                Out-stream Video Ads vs Native Video Ads<\/h3>\n\n\n\n
                                                  \n
                                                • Native video<\/strong> refers to ad units designed to match the look and feel of the surrounding content feed or editorial environment.<\/li>\n
                                                • Out-stream Video Ads can be native in style, but \u201cout-stream\u201d specifically describes where<\/em> it runs (outside a video player).<\/li>\n
                                                • Practically: native is about format integration; out-stream is about placement context. Many campaigns use both concepts together.<\/li>\n<\/ul>\n\n\n\n

                                                  Out-stream Video Ads vs Connected TV (CTV) Video Ads<\/h3>\n\n\n\n
                                                    \n
                                                  • CTV Video Ads<\/strong> run on television-like streaming environments (apps on smart TVs) with full-screen viewing and different measurement constraints.<\/li>\n
                                                  • Out-stream Video Ads run on web\/app content experiences, usually mobile-first and often muted autoplay.<\/li>\n
                                                  • Practically: CTV is typically premium reach with limited click behavior; out-stream is digital display-like distribution for Video Ads<\/strong> within broader Paid Marketing<\/strong> mixes.<\/li>\n<\/ul>\n\n\n\n

                                                    Who Should Learn Out-stream Video Ads<\/h2>\n\n\n\n

                                                    Out-stream Video Ads are valuable knowledge for multiple roles:<\/p>\n\n\n\n

                                                      \n
                                                    • Marketers and media buyers<\/strong>: To diversify Paid Marketing<\/strong> plans, evaluate inventory quality, and set the right KPIs for Video Ads<\/strong>.<\/li>\n
                                                    • Analysts<\/strong>: To build reporting that separates served vs. viewable delivery and connects exposure to incremental outcomes.<\/li>\n
                                                    • Agencies<\/strong>: To recommend the right placement strategy, negotiate quality supply, and protect clients from low-quality inventory.<\/li>\n
                                                    • Business owners and founders<\/strong>: To understand when video can scale awareness efficiently without overspending on premium in-stream.<\/li>\n
                                                    • Developers and ad ops teams<\/strong>: To troubleshoot tracking, viewability, and player behavior across web\/app environments and ensure measurement integrity.<\/li>\n<\/ul>\n\n\n\n

                                                      Summary of Out-stream Video Ads<\/h2>\n\n\n\n

                                                      Out-stream Video Ads are Video Ads served outside traditional video players<\/strong>, commonly within articles and feeds. They matter in Paid Marketing<\/strong> because they expand video reach, enable contextual storytelling, and can deliver efficient upper-funnel outcomes when inventory is curated and creative is built for sound-off viewing. Success depends on placement quality, viewability-aware optimization, and measurement approaches that go beyond last-click attribution.<\/p>\n\n\n\n

                                                      Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                                      1) What are Out-stream Video Ads, in simple terms?<\/h3>\n\n\n\n

                                                      Out-stream Video Ads are video placements that appear in non-video environments\u2014like within an article or content feed\u2014and typically play when they enter the user\u2019s view (often muted).<\/p>\n\n\n\n

                                                      2) Are Out-stream Video Ads good for performance marketing or mostly branding?<\/h3>\n\n\n\n

                                                      They can support both, but they\u2019re most reliable for upper-funnel Paid Marketing<\/strong> goals (reach, awareness, consideration). Direct-response results depend heavily on creative, landing page fit, and how you measure post-view impact.<\/p>\n\n\n\n

                                                      3) How do Out-stream Video Ads usually behave on mobile?<\/h3>\n\n\n\n

                                                      Most start muted, auto-play only when viewable, and pause when the user scrolls away. Mobile success depends on fast load times, readable captions, and a strong first second.<\/p>\n\n\n\n

                                                      4) How should I measure success for Video Ads in out-stream placements?<\/h3>\n\n\n\n

                                                      Prioritize viewable impressions, completion rate, and cost per completed view (when applicable), then connect exposure to downstream signals like incremental site visits, branded search lift, or assisted conversions.<\/p>\n\n\n\n

                                                      5) What creative length works best for Out-stream Video Ads?<\/h3>\n\n\n\n

                                                      Common winners are 6\u201315 seconds, especially for sound-off experiences. Longer videos can work in high-attention placements, but they should earn attention quickly and use captions.<\/p>\n\n\n\n

                                                      6) What are the biggest risks with Out-stream Video Ads?<\/h3>\n\n\n\n

                                                      Low-quality inventory, inconsistent view reporting, invalid traffic, and poor user experience from intrusive placements. Strong supply controls and verification reduce these risks.<\/p>\n\n\n\n

                                                      7) Do Out-stream Video Ads replace in-stream video?<\/h3>\n\n\n\n

                                                      Usually no. They complement in-stream Video Ads<\/strong> by adding reach and contextual placements. In Paid Marketing<\/strong>, the best approach is often a mix that matches objectives, audiences, and creative assets.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                      Out-stream Video Ads are a format of **Video Ads** that appear *outside* of traditional video players\u2014often embedded within editorial content, feed environments, or between paragraphs on a webpage. In **Paid Marketing**, they\u2019re used to deliver sight, sound, and motion in placements that don\u2019t require a user to click \u201cplay\u201d on a video they intentionally chose to watch (like a streaming show or a pre-roll on a video site).<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1915],"tags":[],"class_list":["post-11435","post","type-post","status-publish","format-standard","hentry","category-video-ads"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11435"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11435\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}