{"id":11424,"date":"2026-04-01T21:41:47","date_gmt":"2026-04-01T21:41:47","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/engaged-view-conversion\/"},"modified":"2026-04-01T21:41:47","modified_gmt":"2026-04-01T21:41:47","slug":"engaged-view-conversion","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/engaged-view-conversion\/","title":{"rendered":"Engaged-view Conversion: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Video Ads"},"content":{"rendered":"\n

Modern Paid Marketing<\/strong> isn\u2019t just about clicks. With Video Ads<\/strong> dominating attention across devices and platforms, many users watch a video, remember the brand, and convert later without ever clicking the ad. Engaged-view Conversion<\/strong> is a measurement concept designed to capture that real-world behavior.<\/p>\n\n\n\n

In simple terms, an Engaged-view Conversion<\/strong> attributes a conversion to a video ad exposure when a person watched the ad with meaningful engagement (not just a fleeting impression) and then converted within a defined time window. It matters because it helps marketers value Video Ads<\/strong> beyond last-click reporting and make smarter Paid Marketing<\/strong> decisions about budget, creative, and targeting.<\/p>\n\n\n\n

What Is Engaged-view Conversion?<\/h2>\n\n\n\n

An Engaged-view Conversion<\/strong> is a conversion that occurs after someone has engaged<\/em> with a video ad (according to the platform\u2019s engagement definition) but did not necessarily click the ad. The conversion is then credited to the video interaction if it happens within a specified attribution window.<\/p>\n\n\n\n

The core concept<\/h3>\n\n\n\n
    \n
  • Engagement threshold:<\/strong> The viewer must watch enough of the video to be considered \u201cengaged\u201d (for example, watching a minimum number of seconds, reaching a percentage of the video, or completing it\u2014definitions vary).<\/li>\n
  • Post-view behavior:<\/strong> After that engaged view, the person later completes a tracked action (purchase, lead form, sign-up, call, etc.).<\/li>\n
  • Attribution window:<\/strong> The conversion must occur within a set time period after the engaged view.<\/li>\n<\/ul>\n\n\n\n

    The business meaning<\/h3>\n\n\n\n

    For many brands, Video Ads<\/strong> create demand that shows up later via brand search, direct visits, organic traffic, or another channel. Engaged-view Conversion<\/strong> is a way to recognize the influence of video on outcomes that don\u2019t look like \u201cclick \u2192 conversion.\u201d<\/p>\n\n\n\n

    Where it fits in Paid Marketing<\/h3>\n\n\n\n

    In Paid Marketing<\/strong>, it sits between pure awareness metrics (impressions, reach) and direct-response metrics (click-through conversions). It helps quantify when upper-funnel exposure contributes to lower-funnel results.<\/p>\n\n\n\n

    Its role inside Video Ads<\/h3>\n\n\n\n

    For Video Ads<\/strong>, it provides a more credible signal than simple view-through attribution because it typically requires meaningful viewing<\/em> rather than just counting any impression that was technically viewable.<\/p>\n\n\n\n

    Why Engaged-view Conversion Matters in Paid Marketing<\/h2>\n\n\n\n

    Engaged-view Conversion<\/strong> matters because it aligns measurement with how people actually consume video:<\/p>\n\n\n\n

      \n
    • Video often persuades without prompting a click.<\/strong> Many viewers don\u2019t interrupt their viewing session to click, but the message can still drive intent.<\/li>\n
    • It prevents under-valuing video.<\/strong> If your reporting focuses on last click, Video Ads<\/strong> can look ineffective even when they\u2019re driving incremental conversions.<\/li>\n
    • It improves budget allocation.<\/strong> When you can see downstream impact, you can justify investment in video creative, frequency, and reach\u2014key levers in Paid Marketing<\/strong>.<\/li>\n
    • It strengthens competitive advantage.<\/strong> Brands that measure video influence well can iterate faster on creative and targeting, while competitors optimize only for click-heavy formats.<\/li>\n<\/ul>\n\n\n\n

      Used carefully, Engaged-view Conversion<\/strong> can bridge the gap between brand-building and performance marketing.<\/p>\n\n\n\n

      How Engaged-view Conversion Works<\/h2>\n\n\n\n

      While the exact rules differ across ad ecosystems, Engaged-view Conversion<\/strong> works in practice like this:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ trigger: engaged video exposure<\/strong>\n A user is served Video Ads<\/strong> and watches long enough to cross the engagement threshold (for example, a minimum watch time or a meaningful portion of the video).<\/p>\n<\/li>\n

      2. \n

        Processing: identity and attribution logic<\/strong>\n The ad platform (and\/or your analytics stack) associates that engaged view with an anonymous identifier (cookie\/device ID) or a modeled user signal, depending on privacy settings and consent. It then starts an attribution window.<\/p>\n<\/li>\n

      3. \n

        Execution: conversion tracking fires<\/strong>\n The user later converts on your site or app (purchase, lead, subscription). Your conversion tracking (tags, SDKs, server-side events) records the action.<\/p>\n<\/li>\n

      4. \n

        Output \/ outcome: conversion is reported<\/strong>\n If the conversion occurs within the window and qualifies under the platform\u2019s rules, it is reported as an Engaged-view Conversion<\/strong>, typically alongside click-through and other conversion types.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        The key idea: Engaged-view Conversion<\/strong> is not<\/em> a claim of perfect causality. It is an attribution method intended to better reflect video\u2019s influence compared with click-only measurement.<\/p>\n\n\n\n

        Key Components of Engaged-view Conversion<\/h2>\n\n\n\n

        To use Engaged-view Conversion<\/strong> responsibly in Paid Marketing<\/strong>, you need a few foundational components:<\/p>\n\n\n\n

        Tracking and measurement foundation<\/h3>\n\n\n\n
          \n
        • Conversion events:<\/strong> Clear definitions for purchases, leads, qualified sign-ups, or other outcomes.<\/li>\n
        • Tagging or SDK instrumentation:<\/strong> Reliable client-side and\/or server-side event capture for conversions.<\/li>\n
        • Consent and privacy controls:<\/strong> Consent mode, CMP integrations, and governance for data collection where applicable.<\/li>\n<\/ul>\n\n\n\n

          Video engagement definitions<\/h3>\n\n\n\n
            \n
          • Engaged view criteria:<\/strong> The threshold that determines whether a view is \u201cengaged.\u201d This is usually set by the platform and may vary by ad format and placement.<\/li>\n
          • Attribution window settings:<\/strong> How long after an engaged view a conversion can still be attributed.<\/li>\n<\/ul>\n\n\n\n

            Reporting and governance<\/h3>\n\n\n\n
              \n
            • Attribution configuration:<\/strong> Rules for how conversions are credited across click, engaged-view, and other post-view methods.<\/li>\n
            • Cross-team ownership:<\/strong> Media buyers, analysts, and developers need shared definitions to prevent misinterpretation.<\/li>\n
            • Incrementality mindset:<\/strong> A plan to validate impact (experiments, geo tests, holdouts) rather than relying solely on attributed counts.<\/li>\n<\/ul>\n\n\n\n

              Supporting metrics and segmentation<\/h3>\n\n\n\n
                \n
              • Breakdown by creative<\/strong>, audience<\/strong>, placement<\/strong>, frequency<\/strong>, and device<\/strong> helps you learn why<\/em> engaged-view conversions happen.<\/li>\n<\/ul>\n\n\n\n

                Types of Engaged-view Conversion<\/h2>\n\n\n\n

                There aren\u2019t universal \u201cformal types\u201d of Engaged-view Conversion<\/strong>, but there are practical distinctions that change how you interpret results:<\/p>\n\n\n\n

                1) By engagement threshold strictness<\/h3>\n\n\n\n
                  \n
                • Light engagement:<\/strong> A shorter watch time threshold (captures more conversions but may be noisier).<\/li>\n
                • Strong engagement:<\/strong> Longer watch time or completion (fewer conversions, typically higher confidence).<\/li>\n<\/ul>\n\n\n\n

                  2) By attribution window length<\/h3>\n\n\n\n
                    \n
                  • Short windows:<\/strong> Better for immediate response offers; reduces over-crediting.<\/li>\n
                  • Long windows:<\/strong> Better for considered purchases; increases the chance of overlap with other channels.<\/li>\n<\/ul>\n\n\n\n

                    3) By measurement purpose<\/h3>\n\n\n\n
                      \n
                    • Reporting-only usage:<\/strong> Used to understand influence of Video Ads<\/strong> without optimizing bidding directly against it.<\/li>\n
                    • Optimization usage:<\/strong> Used as a conversion signal in Paid Marketing<\/strong> optimizations (requires careful validation to avoid chasing inflated attribution).<\/li>\n<\/ul>\n\n\n\n

                      4) By funnel objective<\/h3>\n\n\n\n
                        \n
                      • Prospecting:<\/strong> Engaged views may correlate with new demand creation.<\/li>\n
                      • Retargeting:<\/strong> Engaged-view conversions can overlap with high-intent audiences and may need stricter controls to avoid double-counting value already captured elsewhere.<\/li>\n<\/ul>\n\n\n\n

                        Real-World Examples of Engaged-view Conversion<\/h2>\n\n\n\n

                        Example 1: E-commerce brand launches a new product<\/h3>\n\n\n\n

                        A retailer runs Video Ads<\/strong> showcasing product benefits and social proof. Clicks are low, but many viewers later return via branded search and buy. Engaged-view Conversion<\/strong> helps quantify how engaged viewers contribute to sales, supporting continued investment in video creative that improves product understanding.<\/p>\n\n\n\n

                        Example 2: B2B SaaS uses video to explain a complex offer<\/h3>\n\n\n\n

                        A SaaS company promotes a 45-second explainer video. Prospects watch, then later convert by booking a demo after discussing internally. The company uses Engaged-view Conversion<\/strong> in Paid Marketing<\/strong> reports to measure how video assists demo requests, especially when the final conversion comes from direct traffic or email follow-ups.<\/p>\n\n\n\n

                        Example 3: Local services business builds trust before the call<\/h3>\n\n\n\n

                        A home services provider runs Video Ads<\/strong> featuring technicians and customer testimonials. Viewers don\u2019t click; instead, they call a day later after saving the brand name. With proper call conversion tracking, Engaged-view Conversion<\/strong> can reveal that engaged video viewers are more likely to become booked appointments than those who only saw static ads.<\/p>\n\n\n\n

                        Benefits of Using Engaged-view Conversion<\/h2>\n\n\n\n

                        When implemented thoughtfully, Engaged-view Conversion<\/strong> can deliver concrete benefits:<\/p>\n\n\n\n

                          \n
                        • More accurate valuation of Video Ads:<\/strong> It captures post-view impact that click-based metrics miss.<\/li>\n
                        • Better creative decision-making:<\/strong> You can compare which messages, hooks, and formats drive engaged viewers to convert later.<\/li>\n
                        • Smarter funnel design in Paid Marketing:<\/strong> Video can be evaluated as a driver of assisted performance, not just awareness.<\/li>\n
                        • Improved efficiency:<\/strong> By understanding downstream impact, teams can reduce wasteful spend on low-influence placements and reinvest in higher-quality reach.<\/li>\n
                        • Audience experience gains:<\/strong> If you\u2019re not forcing clicks, you can design Video Ads<\/strong> that educate and build intent naturally, then rely on later conversions.<\/li>\n<\/ul>\n\n\n\n

                          Challenges of Engaged-view Conversion<\/h2>\n\n\n\n

                          Engaged-view Conversion<\/strong> is useful, but it has limitations that marketers should be explicit about:<\/p>\n\n\n\n

                            \n
                          • Attribution inflation risk:<\/strong> Post-view methods can over-credit video when other channels also contributed (search, email, affiliates).<\/li>\n
                          • Cross-device gaps:<\/strong> A user may watch on one device and convert on another, reducing measurability depending on identity resolution.<\/li>\n
                          • Privacy and consent constraints:<\/strong> Reduced cookie availability and consent requirements can lead to partial visibility and more modeled outcomes.<\/li>\n
                          • Inconsistent definitions across platforms:<\/strong> \u201cEngaged view\u201d may mean different things depending on ad format and inventory, complicating comparisons.<\/li>\n
                          • Optimization pitfalls:<\/strong> If you optimize too aggressively toward Engaged-view Conversion<\/strong>, you may prioritize inventory that generates credited conversions without truly increasing incremental conversions.<\/li>\n<\/ul>\n\n\n\n

                            Best Practices for Engaged-view Conversion<\/h2>\n\n\n\n

                            To use Engaged-view Conversion<\/strong> effectively in Paid Marketing<\/strong> and Video Ads<\/strong>, apply these practices:<\/p>\n\n\n\n

                            Set clear measurement intent<\/h3>\n\n\n\n
                              \n
                            • Decide whether you\u2019re using Engaged-view Conversion<\/strong> for insight<\/strong>, optimization<\/strong>, or forecasting<\/strong>. The stricter the business decision, the more validation you need.<\/li>\n<\/ul>\n\n\n\n

                              Strengthen conversion tracking quality<\/h3>\n\n\n\n
                                \n
                              • Audit event firing, deduplication, and offline conversion imports (if applicable).<\/li>\n
                              • Ensure key conversions reflect real value (qualified leads vs. low-intent micro-events).<\/li>\n<\/ul>\n\n\n\n

                                Use attribution windows deliberately<\/h3>\n\n\n\n
                                  \n
                                • Align windows to buying cycle length.<\/li>\n
                                • Reassess windows when you change product pricing, promotion cadence, or seasonality.<\/li>\n<\/ul>\n\n\n\n

                                  Segment and sanity-check the story<\/h3>\n\n\n\n
                                    \n
                                  • Compare engaged-view conversions by new vs returning users<\/strong>, device, geography, frequency, and creative.<\/li>\n
                                  • Watch for suspicious patterns (for example, high engaged-view conversions with extremely low reach quality or very high frequency).<\/li>\n<\/ul>\n\n\n\n

                                    Validate with incrementality methods<\/h3>\n\n\n\n
                                      \n
                                    • Run experiments (holdouts, geo tests, audience splits) to estimate incremental lift from Video Ads<\/strong>, not just attributed counts.<\/li>\n
                                    • Use MMM or calibrated attribution where appropriate for larger budgets.<\/li>\n<\/ul>\n\n\n\n

                                      Treat it as one signal, not the only truth<\/h3>\n\n\n\n
                                        \n
                                      • Use Engaged-view Conversion<\/strong> alongside click-through conversions, brand search trends, and on-site engagement metrics.<\/li>\n<\/ul>\n\n\n\n

                                        Tools Used for Engaged-view Conversion<\/h2>\n\n\n\n

                                        You don\u2019t need a single \u201cEngaged-view Conversion tool.\u201d You need a measurement stack that supports video attribution and conversion tracking:<\/p>\n\n\n\n

                                          \n
                                        • Ad platforms for Video Ads:<\/strong> Provide engaged-view and post-view reporting, audience controls, frequency management, and conversion configuration.<\/li>\n
                                        • Analytics tools:<\/strong> Help analyze multi-session behavior, assisted conversions, and on-site engagement of viewers vs non-viewers.<\/li>\n
                                        • Tag management systems:<\/strong> Centralize and govern conversion tags, event naming, deduplication logic, and deployment workflows.<\/li>\n
                                        • Server-side tracking \/ event pipelines:<\/strong> Improve reliability and reduce loss from browser constraints, while supporting privacy requirements.<\/li>\n
                                        • CRM systems and offline conversion processes:<\/strong> Connect leads to revenue (qualification stage, closed-won outcomes) to evaluate whether engaged-view-attributed leads are high quality.<\/li>\n
                                        • Reporting dashboards \/ BI:<\/strong> Blend Paid Marketing<\/strong> cost data with conversion outcomes to calculate true efficiency and compare Video Ads<\/strong> to other channels.<\/li>\n<\/ul>\n\n\n\n

                                          Metrics Related to Engaged-view Conversion<\/h2>\n\n\n\n

                                          To interpret Engaged-view Conversion<\/strong> correctly, track it with supporting metrics:<\/p>\n\n\n\n

                                          Conversion and efficiency metrics<\/h3>\n\n\n\n
                                            \n
                                          • Engaged-view conversions (count):<\/strong> The total number of conversions attributed to engaged video views.<\/li>\n
                                          • Cost per Engaged-view Conversion:<\/strong> Spend divided by engaged-view conversion count.<\/li>\n
                                          • Engaged-view conversion rate (contextual):<\/strong> Often assessed as engaged-view conversions relative to reach, engaged viewers, or impressions (definition must be consistent).<\/li>\n<\/ul>\n\n\n\n

                                            Video engagement metrics<\/h3>\n\n\n\n
                                              \n
                                            • View rate \/ video completion rate:<\/strong> Indicates whether the creative holds attention.<\/li>\n
                                            • Average watch time or quartile progression:<\/strong> Helps diagnose drop-off points.<\/li>\n
                                            • Frequency and reach:<\/strong> High frequency may inflate attributed conversions without incremental impact.<\/li>\n<\/ul>\n\n\n\n

                                              Broader Paid Marketing performance metrics<\/h3>\n\n\n\n
                                                \n
                                              • Click-through conversions and CPA:<\/strong> To compare against engaged-view outcomes.<\/li>\n
                                              • Blended ROAS \/ CAC:<\/strong> Cost and revenue across channels to prevent siloed decisions.<\/li>\n
                                              • Incremental lift indicators:<\/strong> Experimental lift, conversion lift studies, or modeled incrementality where appropriate.<\/li>\n<\/ul>\n\n\n\n

                                                Future Trends of Engaged-view Conversion<\/h2>\n\n\n\n

                                                Several trends are shaping how Engaged-view Conversion<\/strong> evolves within Paid Marketing<\/strong>:<\/p>\n\n\n\n

                                                  \n
                                                • AI-driven optimization:<\/strong> Platforms increasingly use machine learning to predict which engaged viewers will convert, potentially incorporating deeper engagement signals.<\/li>\n
                                                • More automation in Video Ads buying:<\/strong> Automated bidding and creative rotation will make it more important to define \u201csuccess\u201d signals carefully so optimization doesn\u2019t chase noisy attribution.<\/li>\n
                                                • Privacy-first measurement:<\/strong> Expect more aggregated reporting, modeled conversions, and on-device processing. Engaged-view Conversion<\/strong> may rely more on probabilistic or modeled attribution in some contexts.<\/li>\n
                                                • Creative personalization:<\/strong> Dynamic video variations will increase the need to analyze engaged-view conversions by message, audience cohort, and funnel stage.<\/li>\n
                                                • Greater emphasis on incrementality:<\/strong> As attribution becomes less deterministic, validation through experiments and calibrated measurement will become standard practice.<\/li>\n<\/ul>\n\n\n\n

                                                  Engaged-view Conversion vs Related Terms<\/h2>\n\n\n\n

                                                  Engaged-view Conversion vs click-through conversion<\/h3>\n\n\n\n
                                                    \n
                                                  • Click-through conversion<\/strong> requires an ad click before conversion. <\/li>\n
                                                  • Engaged-view Conversion<\/strong> credits conversions that happen after meaningful viewing, even without a click.\nPractical difference: click-through often captures lower-funnel intent; engaged-view captures persuasion that leads to later action.<\/li>\n<\/ul>\n\n\n\n

                                                    Engaged-view Conversion vs view-through conversion<\/h3>\n\n\n\n
                                                      \n
                                                    • View-through conversion<\/strong> typically credits conversions after an ad impression is seen (often with minimal engagement). <\/li>\n
                                                    • Engaged-view Conversion<\/strong> usually applies stricter viewing criteria, making it a more quality-weighted post-view metric for Video Ads<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                                      Engaged-view Conversion vs assisted conversions (analytics)<\/h3>\n\n\n\n
                                                        \n
                                                      • Assisted conversions<\/strong> (in analytics) describe when a channel contributed somewhere in the path, not necessarily with a platform-defined engagement threshold. <\/li>\n
                                                      • Engaged-view Conversion<\/strong> is usually defined and reported by the ad platform based on engaged video exposure and a window.<\/li>\n<\/ul>\n\n\n\n

                                                        Who Should Learn Engaged-view Conversion<\/h2>\n\n\n\n

                                                        Engaged-view Conversion<\/strong> is valuable knowledge for:<\/p>\n\n\n\n

                                                          \n
                                                        • Marketers and media buyers:<\/strong> To evaluate Video Ads<\/strong> fairly and build full-funnel Paid Marketing<\/strong> strategies.<\/li>\n
                                                        • Analysts:<\/strong> To interpret attribution, diagnose measurement bias, and triangulate performance with incrementality testing.<\/li>\n
                                                        • Agencies:<\/strong> To explain video value to clients, set realistic KPIs, and prevent misaligned optimization.<\/li>\n
                                                        • Business owners and founders:<\/strong> To understand why video can drive growth even when it doesn\u2019t produce many clicks.<\/li>\n
                                                        • Developers and marketing engineers:<\/strong> To implement robust conversion tracking, event pipelines, deduplication, and privacy-safe measurement.<\/li>\n<\/ul>\n\n\n\n

                                                          Summary of Engaged-view Conversion<\/h2>\n\n\n\n

                                                          Engaged-view Conversion<\/strong> is an attribution concept that counts conversions occurring after a user meaningfully engages with a video ad and then converts later within a defined window. It matters because Video Ads<\/strong> often influence decisions without earning a click, and Paid Marketing<\/strong> teams need measurement methods that reflect that behavior. Used with strong tracking, sensible attribution settings, and incrementality checks, Engaged-view Conversion<\/strong> helps teams evaluate and improve the real performance impact of video.<\/p>\n\n\n\n

                                                          Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                                          1) What is an Engaged-view Conversion in simple terms?<\/h3>\n\n\n\n

                                                          An Engaged-view Conversion<\/strong> is a conversion credited to a video ad after someone watched the ad with meaningful engagement and then completed a tracked action later\u2014often without clicking the ad.<\/p>\n\n\n\n

                                                          2) Are Engaged-view Conversions the same as view-through conversions?<\/h3>\n\n\n\n

                                                          Not exactly. View-through conversions can be credited after a simple impression, while Engaged-view Conversion<\/strong> typically requires a stronger viewing threshold, making it more engagement-focused for Video Ads<\/strong>.<\/p>\n\n\n\n

                                                          3) Should I optimize my Paid Marketing campaigns toward Engaged-view Conversion?<\/h3>\n\n\n\n

                                                          Only after you validate it aligns with incremental business results. Many teams start by using Engaged-view Conversion<\/strong> for reporting and learning, then cautiously test optimization with experiments or holdouts.<\/p>\n\n\n\n

                                                          4) How do Engaged-view Conversions affect reporting for Video Ads?<\/h3>\n\n\n\n

                                                          They often increase the measured conversion impact of Video Ads<\/strong> compared with click-only reporting. This can change how you allocate budget, judge creative performance, and evaluate prospecting campaigns.<\/p>\n\n\n\n

                                                          5) What attribution window is best for Engaged-view Conversion?<\/h3>\n\n\n\n

                                                          It depends on your buying cycle. Short windows suit impulse purchases; longer windows fit considered purchases. The best window is one that matches typical time-to-convert and is periodically reviewed.<\/p>\n\n\n\n

                                                          6) What can cause Engaged-view Conversion numbers to look inflated?<\/h3>\n\n\n\n

                                                          Common causes include long attribution windows, high ad frequency, heavy retargeting, overlapping channel influence (especially brand search), and incomplete deduplication across measurement systems.<\/p>\n\n\n\n

                                                          7) How can I improve the quality of Engaged-view Conversion insights?<\/h3>\n\n\n\n

                                                          Use reliable conversion tracking, segment results by audience\/creative\/frequency, compare against click-through performance, and validate with incrementality tests so your Paid Marketing<\/strong> decisions reflect real lift\u2014not just attributed credit.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                          Modern **Paid Marketing** isn\u2019t just about clicks. With **Video Ads** dominating attention across devices and platforms, many users watch a video, remember the brand, and convert later without ever clicking the ad. **Engaged-view Conversion** is a measurement concept designed to capture that real-world behavior.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1915],"tags":[],"class_list":["post-11424","post","type-post","status-publish","format-standard","hentry","category-video-ads"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11424"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11424\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}