{"id":11421,"date":"2026-04-01T21:34:23","date_gmt":"2026-04-01T21:34:23","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/discovery-video-ad\/"},"modified":"2026-04-01T21:34:23","modified_gmt":"2026-04-01T21:34:23","slug":"discovery-video-ad","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/discovery-video-ad\/","title":{"rendered":"Discovery Video Ad: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Video Ads"},"content":{"rendered":"\n

A Discovery Video Ad<\/strong> is a format of Video Ads<\/strong> designed to appear where people discover<\/em> content\u2014such as feed placements, recommendation panels, or search\/browse results\u2014rather than interrupting what they are already watching. In Paid Marketing<\/strong>, this matters because it aligns ad exposure with user intent: the audience chooses to click and watch, which often produces higher-quality engagement than forced autoplay experiences.<\/p>\n\n\n\n

As Paid Marketing<\/strong> budgets shift toward measurable, full-funnel outcomes, the Discovery Video Ad<\/strong> has become a key lever for building demand efficiently. It can drive awareness at scale while also capturing mid-funnel consideration when a user is actively exploring a topic, product category, or creator.<\/p>\n\n\n\n

What Is Discovery Video Ad?<\/h2>\n\n\n\n

A Discovery Video Ad<\/strong> is a type of Video Ads<\/strong> placement where the ad is presented as a clickable unit\u2014typically a thumbnail with supporting text\u2014within a content discovery environment. Instead of automatically playing as a pre-roll, it invites the user to opt in by clicking.<\/p>\n\n\n\n

At its core, the concept is simple:<\/p>\n\n\n\n

    \n
  • The ad looks and behaves more like recommended content than a traditional interruption.<\/li>\n
  • The user\u2019s click is a strong signal of interest.<\/li>\n
  • The experience usually leads to a video watch page or a destination that continues the journey.<\/li>\n<\/ul>\n\n\n\n

    From a business perspective, a Discovery Video Ad<\/strong> sits in the \u201cconsideration-friendly\u201d zone of Paid Marketing<\/strong>. It can support top-of-funnel reach, but it often excels at generating qualified traffic, engaged viewers, and remarketing audiences based on watch behavior\u2014making it a strategic bridge between brand building and performance outcomes within Video Ads<\/strong>.<\/p>\n\n\n\n

    Why Discovery Video Ad Matters in Paid Marketing<\/h2>\n\n\n\n

    In modern Paid Marketing<\/strong>, attention is expensive and audiences are selective. A Discovery Video Ad<\/strong> matters because it competes in the same psychological space as content recommendations\u2014where users are already in exploration mode.<\/p>\n\n\n\n

    Key reasons it\u2019s strategically important:<\/p>\n\n\n\n

      \n
    • Intent capture without interruption:<\/strong> Users choose to watch, which can improve downstream conversion quality compared with purely forced impressions.<\/li>\n
    • Efficient audience building:<\/strong> Engaged viewers can become seed audiences for sequential messaging and remarketing across Video Ads<\/strong>.<\/li>\n
    • Creative \u201cfit\u201d with discovery surfaces:<\/strong> Strong thumbnails and titles can outperform longer cinematic ads when the user is scanning quickly.<\/li>\n
    • More nuanced full-funnel measurement:<\/strong> Discovery clicks, watch time, and engaged-view behavior provide richer signals than impressions alone.<\/li>\n<\/ul>\n\n\n\n

      In competitive markets, teams that master Discovery Video Ad<\/strong> creative testing and targeting often gain a measurable advantage in cost efficiency and audience quality across their Paid Marketing<\/strong> mix.<\/p>\n\n\n\n

      How Discovery Video Ad Works<\/h2>\n\n\n\n

      A Discovery Video Ad<\/strong> is less about a single \u201cplay\u201d event and more about a discovery-to-view workflow. In practice, it typically follows a sequence like this:<\/p>\n\n\n\n

        \n
      1. \n

        Input (campaign intent and signals)<\/strong>\n The advertiser defines the goal (awareness, consideration, lead generation, sales), chooses targeting signals (topics, keywords, audiences, demographics, placements), and supplies video creative plus companion assets (thumbnail, title, description).<\/p>\n<\/li>\n

      2. \n

        Processing (eligibility and matching)<\/strong>\n The ad system evaluates when the Discovery Video Ad<\/strong> is eligible to appear based on relevance, predicted engagement, bid strategy, brand suitability, and policy requirements. Discovery environments prioritize relevance signals because users are actively choosing what to watch next.<\/p>\n<\/li>\n

      3. \n

        Execution (ad is shown as a recommendation-like unit)<\/strong>\n The ad appears among organic content in a feed, browse module, or results list. The user sees the thumbnail and text first\u2014so the \u201chook\u201d is visual and contextual before it is audiovisual.<\/p>\n<\/li>\n

      4. \n

        Output (click, view, and post-view actions)<\/strong>\n If the user clicks, the video is watched in a standard viewing experience. Outcomes can include watch time, channel or brand engagement, site visits, sign-ups, purchases, or future conversions influenced through remarketing. In Paid Marketing<\/strong>, the post-click journey is where the Discovery Video Ad<\/strong> proves its value.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Key Components of Discovery Video Ad<\/h2>\n\n\n\n

        A strong Discovery Video Ad<\/strong> program depends on both creative and measurement fundamentals. The most important components include:<\/p>\n\n\n\n

        Creative assets built for discovery<\/h3>\n\n\n\n
          \n
        • Thumbnail:<\/strong> Often the biggest driver of click behavior; clarity beats clutter.<\/li>\n
        • Title and supporting text:<\/strong> Should align with what the audience is trying to learn or decide.<\/li>\n
        • Video opening (first 5\u201310 seconds):<\/strong> Must immediately confirm the promise made by the thumbnail\/title to avoid drop-off.<\/li>\n<\/ul>\n\n\n\n

          Targeting and audience strategy<\/h3>\n\n\n\n
            \n
          • Intent signals:<\/strong> Keywords, topics, and contextual categories that reflect active research.<\/li>\n
          • Audience signals:<\/strong> First-party lists, site visitors, customer lists, lookalikes (where allowed), and engagement-based audiences from prior Video Ads<\/strong> interactions.<\/li>\n
          • Exclusions:<\/strong> Irrelevant audiences, existing customers (when appropriate), or low-quality placements.<\/li>\n<\/ul>\n\n\n\n

            Bidding and budget governance<\/h3>\n\n\n\n
              \n
            • Bid strategy aligned to objective:<\/strong> Views, clicks, conversions, or value-based outcomes.<\/li>\n
            • Budget pacing and caps:<\/strong> Prevent overspending during learning phases and control frequency.<\/li>\n<\/ul>\n\n\n\n

              Measurement and analytics<\/h3>\n\n\n\n
                \n
              • Conversion tracking:<\/strong> Clearly defined primary and secondary conversions.<\/li>\n
              • Attribution approach:<\/strong> Consistent windows and rules so results remain comparable over time.<\/li>\n
              • Incrementality mindset:<\/strong> Especially important for awareness-heavy Paid Marketing<\/strong> efforts.<\/li>\n<\/ul>\n\n\n\n

                Team responsibilities<\/h3>\n\n\n\n
                  \n
                • Media buyers manage targeting and bidding.<\/li>\n
                • Creative teams optimize thumbnails, titles, and first seconds.<\/li>\n
                • Analysts validate tracking and interpret performance drivers.<\/li>\n
                • Stakeholders align on brand safety, compliance, and reporting cadence.<\/li>\n<\/ul>\n\n\n\n

                  Types of Discovery Video Ad<\/h2>\n\n\n\n

                  \u201cDiscovery\u201d usually describes where and how<\/em> the ad appears rather than a single rigid format. Common distinctions for a Discovery Video Ad<\/strong> include:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Search-discovery vs. browse-discovery<\/strong>\n – Search-discovery:<\/em> Appears when users query a topic; intent is explicit.\n – Browse-discovery:<\/em> Appears in feeds or home-style surfaces; intent is exploratory.<\/p>\n<\/li>\n

                  2. \n

                    Consideration-focused vs. conversion-focused setups<\/strong>\n – Consideration setups prioritize views, watch time, and audience building.\n – Conversion setups optimize toward site actions after the click, often requiring tighter landing-page alignment.<\/p>\n<\/li>\n

                  3. \n

                    Video-first destination vs. site-first destination<\/strong>\n – Video-first routes users to a watch experience and leverages engagement signals.\n – Site-first routes users quickly into a product page, lead form, or trial flow (often higher friction, but potentially higher immediate ROI).<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    These distinctions help teams choose the right Discovery Video Ad<\/strong> approach within broader Paid Marketing<\/strong> and Video Ads<\/strong> planning.<\/p>\n\n\n\n

                    Real-World Examples of Discovery Video Ad<\/h2>\n\n\n\n

                    Example 1: SaaS company capturing mid-funnel research<\/h3>\n\n\n\n

                    A B2B SaaS brand runs a Discovery Video Ad<\/strong> targeting search and browse behavior around \u201chow to automate reporting\u201d and \u201cdashboard best practices.\u201d The ad uses a thumbnail that looks like a tutorial and a title that promises a specific outcome. The campaign objective is to build engaged-view audiences and retarget them with deeper product demos and free-trial offers. This approach makes Paid Marketing<\/strong> more efficient by separating \u201ccurious learners\u201d from \u201chigh-intent evaluators\u201d inside their Video Ads<\/strong> funnel.<\/p>\n\n\n\n

                    Example 2: E-commerce brand launching a new product line<\/h3>\n\n\n\n

                    A consumer brand uses a Discovery Video Ad<\/strong> with a strong product-in-use thumbnail and short benefit-led title. The video itself is educational (how it works, how it fits into a routine), and the next step is a product page with a matching headline and proof elements. The discovery placement attracts people who are browsing for solutions, not just being interrupted\u2014improving traffic quality and lowering wasted spend in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                    Example 3: Local service provider building demand and trust<\/h3>\n\n\n\n

                    A local home services business runs Video Ads<\/strong> featuring \u201cwhat to expect\u201d and \u201ccommon mistakes\u201d content. Their Discovery Video Ad<\/strong> appears in browse environments where homeowners are researching. Leads are tracked via calls and form submissions, but the business also measures engaged views as a leading indicator. This makes Paid Marketing<\/strong> more stable by building trust before the lead capture moment.<\/p>\n\n\n\n

                    Benefits of Using Discovery Video Ad<\/h2>\n\n\n\n

                    A well-executed Discovery Video Ad<\/strong> can deliver benefits across performance, efficiency, and customer experience:<\/p>\n\n\n\n

                      \n
                    • Higher-quality engagement:<\/strong> A click-to-watch action filters for genuine interest.<\/li>\n
                    • Better audience signals:<\/strong> Watch behavior (duration, repeat exposure, follow-on actions) creates strong segments for sequential Video Ads<\/strong>.<\/li>\n
                    • Creative leverage:<\/strong> Thumbnails and titles enable rapid testing without re-editing full videos every time.<\/li>\n
                    • Cost efficiency in the right contexts:<\/strong> When intent is high, cost per qualified visitor or engaged viewer can be attractive compared with broader reach formats.<\/li>\n
                    • Improved user experience:<\/strong> Discovery placements feel less disruptive, supporting brand perception within Paid Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                      Challenges of Discovery Video Ad<\/h2>\n\n\n\n

                      Despite its strengths, a Discovery Video Ad<\/strong> introduces real operational and measurement challenges:<\/p>\n\n\n\n

                        \n
                      • Thumbnail\/title dependency:<\/strong> Performance can swing dramatically based on creative packaging, even when the video is strong.<\/li>\n
                      • Click doesn\u2019t guarantee attention:<\/strong> Users may click but abandon quickly if the opening doesn\u2019t match expectations.<\/li>\n
                      • Attribution complexity:<\/strong> View-based influence and cross-device behavior can be hard to quantify, especially for longer consideration cycles in Paid Marketing<\/strong>.<\/li>\n
                      • Creative-policy and brand-suitability constraints:<\/strong> Discovery environments often have stricter rules on claims, imagery, and context.<\/li>\n
                      • Learning-phase volatility:<\/strong> Early results may be unstable until targeting and creative find the right fit, particularly when scaling Video Ads<\/strong> budgets.<\/li>\n<\/ul>\n\n\n\n

                        Best Practices for Discovery Video Ad<\/h2>\n\n\n\n

                        To consistently improve Discovery Video Ad<\/strong> outcomes, focus on controllable levers:<\/p>\n\n\n\n

                        Optimize for the discovery moment<\/h3>\n\n\n\n
                          \n
                        • Design thumbnails for small screens: one focal point, high contrast, minimal text.<\/li>\n
                        • Use titles that match real user intent (problem\/benefit framing usually beats brand slogans).<\/li>\n
                        • Ensure the first seconds of the video confirm the promise immediately.<\/li>\n<\/ul>\n\n\n\n

                          Build a structured testing system<\/h3>\n\n\n\n
                            \n
                          • Test one variable at a time (thumbnail, title, targeting, opening hook).<\/li>\n
                          • Keep a simple test log: hypothesis, change, dates, results, decision.<\/li>\n
                          • Promote winners into broader budgets and retire losers quickly.<\/li>\n<\/ul>\n\n\n\n

                            Align the post-click journey<\/h3>\n\n\n\n
                              \n
                            • If the Discovery Video Ad<\/strong> leads to a site, mirror the message and visuals on the landing page.<\/li>\n
                            • Reduce friction: fast load time, clear CTA, minimal distractions.<\/li>\n
                            • Use sequential messaging: start educational, then introduce proof, then ask for conversion.<\/li>\n<\/ul>\n\n\n\n

                              Monitor quality, not just volume<\/h3>\n\n\n\n
                                \n
                              • Track engaged-view indicators (watch time, retention) alongside clicks.<\/li>\n
                              • Use exclusions to reduce waste (irrelevant audiences, poor-performing contexts).<\/li>\n
                              • Set frequency expectations and watch for fatigue as you scale Paid Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                Tools Used for Discovery Video Ad<\/h2>\n\n\n\n

                                Managing a Discovery Video Ad<\/strong> program typically involves a stack of workflow and measurement tools, even when you keep it vendor-neutral:<\/p>\n\n\n\n

                                  \n
                                • Ad platforms:<\/strong> Where you configure targeting, bidding, placements, and creative for Video Ads<\/strong>.<\/li>\n
                                • Analytics tools:<\/strong> To analyze on-site behavior after clicks (engagement, funnels, cohorts).<\/li>\n
                                • Tag management and conversion tracking:<\/strong> To deploy pixels\/tags, define events, and maintain data quality.<\/li>\n
                                • Attribution and measurement systems:<\/strong> To compare channels and understand how Paid Marketing<\/strong> contributes across the journey.<\/li>\n
                                • CRM systems:<\/strong> To connect leads or customers back to campaigns and measure pipeline or revenue impact.<\/li>\n
                                • Reporting dashboards:<\/strong> To standardize KPIs, automate stakeholder reporting, and spot performance changes quickly.<\/li>\n
                                • Creative workflow tools:<\/strong> For asset versioning, review, and consistent naming so thumbnail\/title tests remain organized.<\/li>\n<\/ul>\n\n\n\n

                                  Metrics Related to Discovery Video Ad<\/h2>\n\n\n\n

                                  The right metrics depend on your objective, but a Discovery Video Ad<\/strong> is typically evaluated across four layers:<\/p>\n\n\n\n

                                  Delivery and efficiency<\/h3>\n\n\n\n
                                    \n
                                  • Impressions<\/li>\n
                                  • Reach and frequency<\/li>\n
                                  • CPM (cost per thousand impressions)<\/li>\n
                                  • CPC (cost per click) when click is the key action<\/li>\n<\/ul>\n\n\n\n

                                    Engagement and view quality (core to discovery)<\/h3>\n\n\n\n
                                      \n
                                    • Click-through rate (CTR) on the discovery unit<\/li>\n
                                    • Views and view rate (views per impression)<\/li>\n
                                    • Cost per view (CPV)<\/li>\n
                                    • Average watch time and retention curves<\/li>\n
                                    • Engaged views (a definition you standardize internally, such as minimum watch duration)<\/li>\n<\/ul>\n\n\n\n

                                      Conversion and business outcomes<\/h3>\n\n\n\n
                                        \n
                                      • Conversion rate (post-click)<\/li>\n
                                      • Cost per acquisition (CPA)<\/li>\n
                                      • Revenue, margin, or value per visitor (when measurable)<\/li>\n
                                      • Assisted conversions and multi-touch contribution in Paid Marketing<\/strong><\/li>\n<\/ul>\n\n\n\n

                                        Brand and quality signals<\/h3>\n\n\n\n
                                          \n
                                        • Lift in branded search demand (directional)<\/li>\n
                                        • Increases in direct traffic or returning visitors (directional)<\/li>\n
                                        • Customer feedback, comments sentiment, or support ticket themes (qualitative but useful)<\/li>\n<\/ul>\n\n\n\n

                                          Future Trends of Discovery Video Ad<\/h2>\n\n\n\n

                                          The Discovery Video Ad<\/strong> is evolving as platforms and privacy expectations change:<\/p>\n\n\n\n

                                            \n
                                          • Automation and AI optimization:<\/strong> More campaign decisions (bids, placements, creative rotation) are increasingly automated, which raises the importance of clean conversion signals and clear objectives in Paid Marketing<\/strong>.<\/li>\n
                                          • Personalization at scale:<\/strong> Dynamic creative variations (different hooks, thumbnails, and calls-to-action) will become more common across Video Ads<\/strong>.<\/li>\n
                                          • Privacy-safe measurement:<\/strong> Expect continued shifts toward modeled reporting, aggregated conversion measurement, and stronger first-party data strategies to evaluate Discovery Video Ad<\/strong> impact.<\/li>\n
                                          • Attention-based planning:<\/strong> Marketers will rely more on watch time, retention, and incremental lift experiments rather than only clicks and last-touch conversions.<\/li>\n
                                          • Creative systems over one-off ads:<\/strong> Teams will build repeatable \u201ccontent frameworks\u201d (tutorials, comparisons, reviews, customer stories) to supply discovery placements consistently.<\/li>\n<\/ul>\n\n\n\n

                                            Discovery Video Ad vs Related Terms<\/h2>\n\n\n\n

                                            Discovery Video Ad vs In-stream video ad<\/h3>\n\n\n\n

                                            A Discovery Video Ad<\/strong> is typically click-to-watch and lives in discovery surfaces. An in-stream video ad plays before\/during\/after content and is inherently interruptive. In-stream is often better for guaranteed exposure; discovery is often better for intent-qualified engagement in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                                            Discovery Video Ad vs Social in-feed video ads<\/h3>\n\n\n\n

                                            Social in-feed Video Ads<\/strong> often autoplay within a scrolling feed. A Discovery Video Ad<\/strong> is usually presented as a selectable recommendation unit, where the click is the commitment. Both can build awareness, but discovery often provides cleaner intent signals.<\/p>\n\n\n\n

                                            Discovery Video Ad vs Native advertising<\/h3>\n\n\n\n

                                            Native ads match the look and feel of the surrounding content environment. A Discovery Video Ad<\/strong> is a form of native-like Video Ads<\/strong>, but specifically centered on video discovery contexts and view-based engagement behaviors.<\/p>\n\n\n\n

                                            Who Should Learn Discovery Video Ad<\/h2>\n\n\n\n

                                            Understanding Discovery Video Ad<\/strong> is valuable for multiple roles:<\/p>\n\n\n\n

                                              \n
                                            • Marketers:<\/strong> To plan full-funnel Paid Marketing<\/strong> and choose the right Video Ads<\/strong> format for the job.<\/li>\n
                                            • Analysts:<\/strong> To interpret view-quality metrics, attribution nuances, and creative test results accurately.<\/li>\n
                                            • Agencies:<\/strong> To differentiate performance through structured creative packaging (thumbnail\/title\/hook) and scalable testing systems.<\/li>\n
                                            • Business owners and founders:<\/strong> To invest in video strategies that don\u2019t rely solely on interruption, improving efficiency and brand trust.<\/li>\n
                                            • Developers and tracking specialists:<\/strong> To implement reliable event tracking, landing-page performance improvements, and data governance that make Paid Marketing<\/strong> results credible.<\/li>\n<\/ul>\n\n\n\n

                                              Summary of Discovery Video Ad<\/h2>\n\n\n\n

                                              A Discovery Video Ad<\/strong> is a discovery-surface placement for Video Ads<\/strong> where users choose to click and watch, making it a powerful format for intent-aligned engagement. It matters in Paid Marketing<\/strong> because it can improve traffic quality, build high-signal remarketing audiences, and support both awareness and consideration goals. When paired with strong thumbnails, honest titles, and a tight post-click journey, a Discovery Video Ad<\/strong> becomes a practical, scalable way to grow outcomes while keeping the experience user-friendly.<\/p>\n\n\n\n

                                              Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                              1) What is a Discovery Video Ad used for?<\/h3>\n\n\n\n

                                              A Discovery Video Ad<\/strong> is used to attract users who are exploring content and are willing to click to watch. It\u2019s commonly used for awareness, consideration, and building remarketing audiences based on engagement.<\/p>\n\n\n\n

                                              2) Are Discovery placements better than in-stream for Video Ads performance?<\/h3>\n\n\n\n

                                              Not universally. Discovery placements can produce higher-intent clicks and stronger watch quality, while in-stream often delivers more predictable reach. The best choice depends on whether your Video Ads<\/strong> goal is exposure or opt-in engagement.<\/p>\n\n\n\n

                                              3) How do I optimize creative for a Discovery Video Ad?<\/h3>\n\n\n\n

                                              Start with the \u201cpackage\u201d first: thumbnail, title, and the first 5\u201310 seconds of the video. Test variations systematically and ensure the opening confirms the promise made in the discovery unit.<\/p>\n\n\n\n

                                              4) What landing page works best with Discovery Video Ad campaigns?<\/h3>\n\n\n\n

                                              Use a page that matches the exact message and expectation set by the video. Keep load times fast, repeat the core benefit quickly, and provide a clear next step (trial, demo, purchase, or lead form).<\/p>\n\n\n\n

                                              5) Which metrics matter most in Paid Marketing for Discovery Video Ad?<\/h3>\n\n\n\n

                                              Prioritize CTR on the discovery unit, view rate, watch time\/retention, and conversion rate (if you drive to a site). For Paid Marketing<\/strong> reporting, connect these to CPA and downstream revenue where possible.<\/p>\n\n\n\n

                                              6) Can a Discovery Video Ad support remarketing?<\/h3>\n\n\n\n

                                              Yes. Engagement behaviors\u2014such as viewers who watched a meaningful portion\u2014often make excellent remarketing audiences for follow-up Video Ads<\/strong> and conversion-focused campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                              A **Discovery Video Ad** is a format of **Video Ads** designed to appear where people *discover* content\u2014such as feed placements, recommendation panels, or search\/browse results\u2014rather than interrupting what they are already watching. In **Paid Marketing**, this matters because it aligns ad exposure with user intent: the audience chooses to click and watch, which often produces higher-quality engagement than forced autoplay experiences.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1915],"tags":[],"class_list":["post-11421","post","type-post","status-publish","format-standard","hentry","category-video-ads"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11421"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11421\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}