{"id":11420,"date":"2026-04-01T21:32:01","date_gmt":"2026-04-01T21:32:01","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/demand-gen-video\/"},"modified":"2026-04-01T21:32:01","modified_gmt":"2026-04-01T21:32:01","slug":"demand-gen-video","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/demand-gen-video\/","title":{"rendered":"Demand Gen Video: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Video Ads"},"content":{"rendered":"\n

Demand Gen Video is a Paid Marketing<\/strong> approach that uses Video Ads<\/strong> to create and capture demand\u2014building awareness, shaping preference, and driving measurable actions before a prospect is ready to buy. Unlike purely \u201cbranding video\u201d or purely \u201cdirect response video,\u201d Demand Gen Video sits in the middle: it educates, qualifies, and nudges prospects toward conversion with intentional messaging, targeting, and measurement.<\/p>\n\n\n\n

In modern Paid Marketing<\/strong>, audiences research independently, compare options, and expect fast clarity. Demand Gen Video matters because it compresses learning into a high-attention format, improves the quality of downstream leads, and creates more reliable performance than relying only on bottom-funnel tactics. When done well, it turns Video Ads<\/strong> into a scalable engine for pipeline\u2014not just views.<\/p>\n\n\n\n

What Is Demand Gen Video?<\/h2>\n\n\n\n

Demand Gen Video is the use of video creative and distribution strategy to generate demand<\/strong>\u2014meaning it increases the number of qualified people who understand your offer, trust your brand, and are willing to take a next step (subscribe, register, request pricing, book a demo, start a trial, or purchase).<\/p>\n\n\n\n

At its core, Demand Gen Video is about three things:<\/p>\n\n\n\n

    \n
  • Education:<\/strong> explaining a problem, category, or solution in a way that reduces uncertainty <\/li>\n
  • Qualification:<\/strong> attracting the right audience and setting expectations so low-fit traffic self-selects out <\/li>\n
  • Momentum:<\/strong> moving someone from \u201cnot thinking about this\u201d to \u201cI should do something now\u201d<\/li>\n<\/ul>\n\n\n\n

    Business-wise, Demand Gen Video is used to improve the efficiency of revenue generation by boosting conversion rates across the funnel and increasing lead quality. It fits within Paid Marketing<\/strong> as a structured program\u2014often spanning prospecting and retargeting\u2014and it lives inside Video Ads<\/strong> as a creative and measurement discipline focused on driving real business outcomes, not just engagement.<\/p>\n\n\n\n

    Why Demand Gen Video Matters in Paid Marketing<\/h2>\n\n\n\n

    Demand Gen Video has strategic importance because it addresses common gaps in Paid Marketing<\/strong> performance:<\/p>\n\n\n\n

      \n
    • Paid traffic is expensive.<\/strong> Video can pre-sell your value proposition, reducing wasted clicks and improving conversion efficiency.<\/li>\n
    • Prospects need context.<\/strong> Many offers (B2B SaaS, services, financial products, high-consideration eCommerce) require explanation\u2014something Video Ads<\/strong> can deliver better than static formats.<\/li>\n
    • Competition is intense.<\/strong> If competitors only run generic offers, a well-crafted Demand Gen Video creates a differentiating narrative and stronger recall.<\/li>\n<\/ul>\n\n\n\n

      The business value shows up in outcomes that leadership cares about: higher qualified pipeline, improved customer acquisition cost (CAC), and better conversion rates from lead to opportunity. Over time, a consistent Demand Gen Video program also builds a defensible advantage: you develop repeatable messaging, audience insights, and creative patterns that competitors can\u2019t copy quickly.<\/p>\n\n\n\n

      How Demand Gen Video Works<\/h2>\n\n\n\n

      Demand Gen Video is conceptual, but it follows a practical loop that combines creative strategy with Paid Marketing<\/strong> execution.<\/p>\n\n\n\n

        \n
      1. \n

        Input (the trigger): audience + problem + offer<\/strong>\n – Define the target segment (job role, intent signals, interests, behaviors, lookalikes).\n – Choose the \u201cjob to be done\u201d and the key objections.\n – Decide the next step you want viewers to take (lead magnet, demo, pricing page, product quiz).<\/p>\n<\/li>\n

      2. \n

        Processing (strategy and creative design)<\/strong>\n – Map messages to funnel stages: awareness, consideration, conversion.\n – Write a hook that calls out the problem and earns attention within the first seconds.\n – Build proof (data, customer outcomes, product demo, comparisons) and reduce risk (guarantees, transparency, pricing framing).<\/p>\n<\/li>\n

      3. \n

        Execution (distribution through Video Ads)<\/strong>\n – Launch prospecting and retargeting sequences.\n – Control frequency and exclusions (e.g., suppress existing customers, avoid overexposure).\n – Use landing pages that match the video promise and continue the narrative.<\/p>\n<\/li>\n

      4. \n

        Output (outcomes and learning)<\/strong>\n – Measure lift in qualified actions (registrations, trial starts, demo bookings).\n – Analyze drop-off points and audience segments that respond best.\n – Iterate creative: new hooks, new cuts, new offers, new proof points.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        In practice, Demand Gen Video works best when it\u2019s treated as a system\u2014multiple creatives, clear sequencing, and continuous optimization\u2014rather than a one-off \u201cbrand video\u201d placed behind a targeting layer.<\/p>\n\n\n\n

        Key Components of Demand Gen Video<\/h2>\n\n\n\n

        A strong Demand Gen Video program typically includes:<\/p>\n\n\n\n

        Creative and messaging system<\/h3>\n\n\n\n
          \n
        • Clear positioning: who it\u2019s for, what it replaces, and why it\u2019s better <\/li>\n
        • Script frameworks (problem \u2192 insight \u2192 solution \u2192 proof \u2192 next step)<\/li>\n
        • Multiple \u201ccuts\u201d of the same concept (different hooks, lengths, CTAs)<\/li>\n<\/ul>\n\n\n\n

          Audience and funnel design in Paid Marketing<\/h3>\n\n\n\n
            \n
          • Prospecting audiences (broad, interest, lookalike, contextual placements)<\/li>\n
          • Retargeting segments (video viewers, site visitors, engaged users, lead lists)<\/li>\n
          • Sequencing logic (what someone sees after they watched 25% vs 95%)<\/li>\n<\/ul>\n\n\n\n

            Landing experience and offer<\/h3>\n\n\n\n
              \n
            • Message match between Video Ads<\/strong> and the landing page<\/li>\n
            • Fast load times, mobile-first design, clear CTA<\/li>\n
            • An offer aligned to funnel stage (guide\/webinar vs demo\/pricing)<\/li>\n<\/ul>\n\n\n\n

              Measurement and governance<\/h3>\n\n\n\n
                \n
              • Consistent naming conventions for campaigns and creatives<\/li>\n
              • Conversion tracking, event definitions, and lead quality feedback loops<\/li>\n
              • Ownership across teams: creative, media buying, analytics, and sales<\/li>\n<\/ul>\n\n\n\n

                Core metrics and data inputs<\/h3>\n\n\n\n
                  \n
                • Video engagement signals (view rate, watch time)<\/li>\n
                • Funnel signals (CTR, CVR, cost per qualified lead)<\/li>\n
                • Revenue signals (pipeline, closed-won, payback period)<\/li>\n<\/ul>\n\n\n\n

                  Types of Demand Gen Video<\/h2>\n\n\n\n

                  Demand Gen Video doesn\u2019t have one universal taxonomy, but the most useful distinctions are based on intent level<\/strong> and creative purpose<\/strong>:<\/p>\n\n\n\n

                  1) Top-of-funnel (TOF) demand creation<\/h3>\n\n\n\n

                  Designed for cold audiences. Focus is problem awareness and category education.\n– Thought-starter videos, myth-busting, \u201cwhy now,\u201d trend-driven insights<\/p>\n\n\n\n

                  2) Mid-funnel (MOF) demand shaping<\/h3>\n\n\n\n

                  Designed for interested audiences. Focus is differentiation and proof.\n– Product overviews, customer stories, comparison frameworks, objection handling<\/p>\n\n\n\n

                  3) Bottom-funnel (BOF) conversion support<\/h3>\n\n\n\n

                  Designed for high-intent audiences. Focus is removing last-mile friction.\n– Demo snippets, pricing explanations, implementation walkthroughs, FAQ videos<\/p>\n\n\n\n

                  Another helpful way to categorize Demand Gen Video is by format:\n– Explainer<\/strong> (concept clarity)\n– Testimonial\/case study<\/strong> (proof)\n– Demo\/UGC-style<\/strong> (credibility and usability)\n– Webinar or short lesson<\/strong> (authority)\n– Offer-led<\/strong> (strong CTA, limited-time incentive where appropriate)<\/p>\n\n\n\n

                  Real-World Examples of Demand Gen Video<\/h2>\n\n\n\n

                  Example 1: B2B SaaS pipeline generation<\/h3>\n\n\n\n

                  A SaaS company runs Paid Marketing<\/strong> to IT managers using Video Ads<\/strong> that highlight a common operational pain (manual reporting, outages, security risk). The Demand Gen Video shows a 30-second \u201cbefore\/after\u201d workflow and ends with a webinar invite. Retargeting shows a 20-second customer proof clip to webinar registrants who didn\u2019t attend, then a demo-focused video to attendees.<\/p>\n\n\n\n

                  Outcome focus: webinar registrations \u2192 demo requests \u2192 sales-qualified pipeline.<\/p>\n\n\n\n

                  Example 2: High-consideration eCommerce (premium product)<\/h3>\n\n\n\n

                  A premium mattress brand uses Demand Gen Video to explain how materials affect sleep temperature and back support. Prospecting videos teach the concept; retargeting videos show customer reviews and a trial\/return policy. The landing page repeats the same points to maintain message match.<\/p>\n\n\n\n

                  Outcome focus: higher conversion rate and fewer returns due to better pre-qualification.<\/p>\n\n\n\n

                  Example 3: Local service business (lead quality improvement)<\/h3>\n\n\n\n

                  A home renovation company uses Video Ads<\/strong> to show project timelines, budget ranges, and permitting realities. The Demand Gen Video intentionally filters out low-budget leads while attracting serious homeowners. A short \u201cwhat to expect\u201d video reduces sales calls spent on misaligned prospects.<\/p>\n\n\n\n

                  Outcome focus: fewer leads, better leads, higher close rate.<\/p>\n\n\n\n

                  Benefits of Using Demand Gen Video<\/h2>\n\n\n\n

                  Demand Gen Video can deliver benefits across performance, efficiency, and customer experience:<\/p>\n\n\n\n

                    \n
                  • Higher-quality demand:<\/strong> educating prospects increases fit and reduces low-intent inquiries.<\/li>\n
                  • Better funnel conversion:<\/strong> strong video proof often improves click-to-lead and lead-to-opportunity rates.<\/li>\n
                  • Lower wasted spend in Paid Marketing:<\/strong> clearer expectations mean fewer unqualified clicks and fewer irrelevant retargeting impressions.<\/li>\n
                  • Improved creative scalability:<\/strong> once a winning narrative emerges, you can produce multiple variants for different segments.<\/li>\n
                  • Stronger audience experience:<\/strong> video reduces cognitive load\u2014people understand faster, which builds trust.<\/li>\n<\/ul>\n\n\n\n

                    Challenges of Demand Gen Video<\/h2>\n\n\n\n

                    Demand Gen Video is powerful, but it comes with real constraints:<\/p>\n\n\n\n

                      \n
                    • Creative fatigue:<\/strong> audiences tire of the same Video Ads<\/strong>, requiring fresh hooks and edits.<\/li>\n
                    • Attribution limits:<\/strong> video influence is often undercounted, especially with cross-device behavior and privacy constraints.<\/li>\n
                    • Tracking and lead quality gaps:<\/strong> platforms may optimize toward cheap conversions unless you feed back qualified outcomes.<\/li>\n
                    • Production bottlenecks:<\/strong> even simple videos require scripting, editing, approvals, and brand governance.<\/li>\n
                    • Message mismatch:<\/strong> if the landing page or sales motion doesn\u2019t continue the story, conversion drops and CPL rises.<\/li>\n<\/ul>\n\n\n\n

                      The strategic risk is treating Demand Gen Video as \u201cmore top-of-funnel views\u201d rather than as an accountable part of revenue generation.<\/p>\n\n\n\n

                      Best Practices for Demand Gen Video<\/h2>\n\n\n\n

                      Build a sequence, not a single ad<\/h3>\n\n\n\n

                      Use at least 2\u20133 stages:\n– Cold audience education video\n– Proof\/differentiation video for engagers\n– Conversion-support video for high-intent retargeting<\/p>\n\n\n\n

                      Optimize for clarity in the first seconds<\/h3>\n\n\n\n

                      Strong Demand Gen Video usually:\n– Names the audience or situation quickly\n– States the pain and stakes\n– Promises a clear payoff (\u201cHere\u2019s how to fix\u2026\u201d, \u201c3 ways to\u2026\u201d)<\/p>\n\n\n\n

                      Use proof early, not only at the end<\/h3>\n\n\n\n

                      In Paid Marketing<\/strong>, attention is expensive. Add proof within the first half:\n– outcomes, metrics, recognizable customer logos (where permitted), or specific examples<\/p>\n\n\n\n

                      Align creative, targeting, and landing page<\/h3>\n\n\n\n

                      Message match is a major lever for Video Ads<\/strong>:\n– Same promise, same terminology, same next step<\/p>\n\n\n\n

                      Feed quality signals back into optimization<\/h3>\n\n\n\n

                      If possible:\n– optimize toward qualified conversions (sales-qualified leads, activated trials)\n– use offline conversion imports or CRM feedback loops\n– exclude low-value segments and placements that drive junk leads<\/p>\n\n\n\n

                      Systematize creative testing<\/h3>\n\n\n\n

                      Test one variable at a time:\n– hook, offer, proof type, format, length, CTA, or audience<\/p>\n\n\n\n

                      Tools Used for Demand Gen Video<\/h2>\n\n\n\n

                      Demand Gen Video is operationalized through a stack that supports creation, distribution, and measurement within Paid Marketing<\/strong>:<\/p>\n\n\n\n

                        \n
                      • Ad platforms:<\/strong> where you run and optimize Video Ads<\/strong>, manage audiences, frequency, placements, and bidding.<\/li>\n
                      • Analytics tools:<\/strong> to understand behavior after the click (landing page engagement, funnel drop-off, assisted conversions).<\/li>\n
                      • Tag management and event tracking:<\/strong> to standardize conversion events and reduce tracking errors.<\/li>\n
                      • CRM systems:<\/strong> to connect leads to pipeline stages and revenue, and to assess lead quality by source and creative.<\/li>\n
                      • Reporting dashboards:<\/strong> to unify platform spend with on-site and CRM outcomes for decision-making.<\/li>\n
                      • Creative workflow tools:<\/strong> for scripting, review cycles, versioning, and maintaining consistent brand governance.<\/li>\n<\/ul>\n\n\n\n

                        The key is not the brand of tool\u2014it\u2019s whether your system can tie video engagement and clicks to meaningful business outcomes.<\/p>\n\n\n\n

                        Metrics Related to Demand Gen Video<\/h2>\n\n\n\n

                        To evaluate Demand Gen Video properly, track metrics at three layers:<\/p>\n\n\n\n

                        Video engagement (creative effectiveness)<\/h3>\n\n\n\n
                          \n
                        • View rate (impressions \u2192 views)<\/li>\n
                        • Average watch time \/ completion rate<\/li>\n
                        • Thumb-stop rate (how often you capture attention early)<\/li>\n
                        • Engagement actions (saves, shares, comments where relevant)<\/li>\n<\/ul>\n\n\n\n

                          Paid Marketing efficiency (media performance)<\/h3>\n\n\n\n
                            \n
                          • CTR and landing page view rate<\/li>\n
                          • Cost per click (CPC) and cost per mille (CPM)<\/li>\n
                          • Cost per lead (CPL) and cost per qualified lead (CPQL)<\/li>\n
                          • Frequency and reach (fatigue monitoring)<\/li>\n<\/ul>\n\n\n\n

                            Business impact (revenue outcomes)<\/h3>\n\n\n\n
                              \n
                            • Lead-to-opportunity rate and opportunity-to-close rate<\/li>\n
                            • Pipeline generated and revenue attributed\/assisted<\/li>\n
                            • CAC and payback period<\/li>\n
                            • Incrementality checks (holdouts, geo tests, or time-based comparisons when feasible)<\/li>\n<\/ul>\n\n\n\n

                              A common mistake is judging Demand Gen Video only by cheap views. Strong Video Ads<\/strong> should ultimately improve pipeline efficiency\u2014even if the top-level CPC is not the lowest.<\/p>\n\n\n\n

                              Future Trends of Demand Gen Video<\/h2>\n\n\n\n

                              Demand Gen Video is evolving alongside changes in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                                \n
                              • AI-assisted creative iteration:<\/strong> faster scripting, editing, localization, and variant production will raise the creative testing bar.<\/li>\n
                              • Personalization at scale:<\/strong> modular videos (swap intros, offers, or proof points) will better match segments without producing entirely new assets each time.<\/li>\n
                              • Privacy-driven measurement shifts:<\/strong> more modeled conversions and aggregated reporting will increase the importance of first-party data and CRM feedback loops.<\/li>\n
                              • Creative as the primary targeting lever:<\/strong> as targeting options tighten, messaging and format choices in Video Ads<\/strong> will carry more performance weight.<\/li>\n
                              • More on-platform lead flows:<\/strong> native forms and in-app actions can reduce friction, but require careful qualification and follow-up speed to maintain lead quality.<\/li>\n<\/ul>\n\n\n\n

                                The best Demand Gen Video teams will combine creative excellence with measurement discipline\u2014treating video as a revenue system, not just content.<\/p>\n\n\n\n

                                Demand Gen Video vs Related Terms<\/h2>\n\n\n\n

                                Demand Gen Video vs Brand Video<\/h3>\n\n\n\n
                                  \n
                                • Brand video<\/strong> prioritizes perception and long-term recall, often with softer measurement.<\/li>\n
                                • Demand Gen Video<\/strong> still supports brand, but is designed with a next step and measurable funnel outcomes in Paid Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                  Demand Gen Video vs Direct Response Video<\/h3>\n\n\n\n
                                    \n
                                  • Direct response video<\/strong> is optimized for immediate conversion (purchase now, sign up now) and often focuses on offers and urgency.<\/li>\n
                                  • Demand Gen Video<\/strong> may convert immediately, but frequently emphasizes education, proof, and qualification to improve downstream conversion quality.<\/li>\n<\/ul>\n\n\n\n

                                    Demand Gen Video vs Video Content Marketing<\/h3>\n\n\n\n
                                      \n
                                    • Video content marketing<\/strong> is often organic (social, SEO, email) and measured by engagement and audience growth.<\/li>\n
                                    • Demand Gen Video<\/strong> uses Video Ads<\/strong> as the distribution engine, with structured targeting, spend control, and performance reporting.<\/li>\n<\/ul>\n\n\n\n

                                      Who Should Learn Demand Gen Video<\/h2>\n\n\n\n
                                        \n
                                      • Marketers<\/strong> benefit by improving funnel conversion and building scalable creative systems for Paid Marketing<\/strong>.<\/li>\n
                                      • Analysts<\/strong> gain a clearer framework for measuring incrementality, lead quality, and revenue impact beyond view metrics.<\/li>\n
                                      • Agencies<\/strong> can differentiate by tying Video Ads<\/strong> creative strategy to pipeline outcomes, not just platform KPIs.<\/li>\n
                                      • Business owners and founders<\/strong> can align spend with growth goals\u2014reducing wasted budget and improving sales efficiency.<\/li>\n
                                      • Developers and technical teams<\/strong> contribute through tracking reliability, event design, data pipelines, and dashboarding that make Demand Gen Video measurable.<\/li>\n<\/ul>\n\n\n\n

                                        Summary of Demand Gen Video<\/h2>\n\n\n\n

                                        Demand Gen Video is a Paid Marketing<\/strong> concept that uses Video Ads<\/strong> to educate, qualify, and convert audiences across the funnel. It matters because video can communicate value faster, build trust earlier, and improve lead quality\u2014making paid spend more efficient. Implemented as a sequence with strong measurement, Demand Gen Video becomes a repeatable system for generating pipeline and revenue, not just attention.<\/p>\n\n\n\n

                                        Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                        1) What is Demand Gen Video, in plain terms?<\/h3>\n\n\n\n

                                        Demand Gen Video is using Video Ads<\/strong> to create interest and intent\u2014teaching prospects what you do, why it matters, and what to do next\u2014so you generate more qualified leads or sales from Paid Marketing<\/strong>.<\/p>\n\n\n\n

                                        2) Is Demand Gen Video only for B2B?<\/h3>\n\n\n\n

                                        No. Demand Gen Video works well in B2B and B2C. It\u2019s especially valuable for high-consideration purchases where customers need education, proof, and confidence before converting.<\/p>\n\n\n\n

                                        3) How long should Demand Gen Video ads be?<\/h3>\n\n\n\n

                                        There isn\u2019t one perfect length. Many programs use a mix: short videos for hooks and reach, and longer videos for explanation and proof. The best length is the shortest version that delivers clarity and earns the next step.<\/p>\n\n\n\n

                                        4) How do you measure Demand Gen Video beyond views?<\/h3>\n\n\n\n

                                        Track conversions and quality: cost per qualified lead, lead-to-opportunity rate, pipeline generated, and CAC. Views help diagnose creative performance, but they don\u2019t confirm business impact.<\/p>\n\n\n\n

                                        5) What\u2019s the biggest mistake teams make with Video Ads in demand generation?<\/h3>\n\n\n\n

                                        Optimizing only for cheap views or clicks without validating lead quality. Demand Gen Video should be accountable to meaningful outcomes, not just platform engagement metrics.<\/p>\n\n\n\n

                                        6) Does Demand Gen Video replace search ads or landing page optimization?<\/h3>\n\n\n\n

                                        No. Demand Gen Video complements other Paid Marketing<\/strong> channels. It often improves search and retargeting performance by building familiarity and preference, but you still need strong landing pages and clear offers.<\/p>\n\n\n\n

                                        7) How many creatives do you need to run Demand Gen Video effectively?<\/h3>\n\n\n\n

                                        Start with a small set (for example, 3\u20136 core videos with variations) and iterate. Consistent testing\u2014new hooks, new proof, new formats\u2014is usually more important than launching with a huge library.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                        Demand Gen Video is a **Paid Marketing** approach that uses **Video Ads** to create and capture demand\u2014building awareness, shaping preference, and driving measurable actions before a prospect is ready to buy. Unlike purely \u201cbranding video\u201d or purely \u201cdirect response video,\u201d Demand Gen Video sits in the middle: it educates, qualifies, and nudges prospects toward conversion with intentional messaging, targeting, and measurement.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1915],"tags":[],"class_list":["post-11420","post","type-post","status-publish","format-standard","hentry","category-video-ads"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11420"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11420\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}