{"id":11354,"date":"2026-04-01T19:06:31","date_gmt":"2026-04-01T19:06:31","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/sponsored-brands\/"},"modified":"2026-04-01T19:06:31","modified_gmt":"2026-04-01T19:06:31","slug":"sponsored-brands","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/sponsored-brands\/","title":{"rendered":"Sponsored Brands: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Shopping Ads"},"content":{"rendered":"\n

Sponsored Brands is a Paid Marketing<\/strong> format within Shopping Ads<\/strong> designed to showcase a brand (not just a single product) in prominent placements where shoppers are actively searching and comparing options. Instead of relying purely on organic discovery, Sponsored Brands helps advertisers influence consideration by presenting a curated set of products, brand messaging, and sometimes a dedicated landing experience.<\/p>\n\n\n\n

In modern Paid Marketing<\/strong>, Sponsored Brands matters because competition in Shopping Ads<\/strong> has intensified: more sellers, more similar products, and shorter attention spans. Brand-forward placements can increase visibility at crucial decision points, support new product launches, and strengthen repeat purchase behavior\u2014especially when combined with smart measurement and disciplined campaign structure.<\/p>\n\n\n\n

What Is Sponsored Brands?<\/h2>\n\n\n\n

Sponsored Brands is a brand-focused advertising concept<\/strong> in Shopping Ads<\/strong> that promotes a brand and a selection of its products within a single ad unit. While exact implementations differ by marketplace and retail media platform, the core idea is consistent: capture high-intent demand<\/strong> by pairing branded storytelling with shoppable product choices.<\/p>\n\n\n\n

At a beginner level, think of Sponsored Brands as a bridge between:\n– Product-led ads<\/strong> (e.g., a single item promoted for a keyword), and\n– Brand marketing<\/strong> (e.g., building awareness and preference).<\/p>\n\n\n\n

From a business perspective, Sponsored Brands is used to:\n– Increase share of voice for branded and non-branded searches\n– Drive shoppers to a curated product set (often across a category)\n– Reinforce brand recognition, which can lift performance across other Paid Marketing<\/strong> and Shopping Ads<\/strong> efforts<\/p>\n\n\n\n

Within Paid Marketing<\/strong>, Sponsored Brands sits in the performance layer (measurable, auction-based, intent-driven) while still enabling brand-building elements like messaging, consistency, and repeat exposure\u2014something many standard Shopping Ads placements don\u2019t emphasize.<\/p>\n\n\n\n

Why Sponsored Brands Matters in Paid Marketing<\/h2>\n\n\n\n

Sponsored Brands is strategically important because it helps advertisers compete on more than price and ratings. In crowded Shopping Ads<\/strong> environments, shoppers often compare several similar listings; a brand-led placement can shape perception before the click and reduce the chance you\u2019re treated like a commodity.<\/p>\n\n\n\n

Key business outcomes Sponsored Brands can support in Paid Marketing<\/strong> include:<\/p>\n\n\n\n

    \n
  • Higher visibility at top-of-funnel search moments:<\/strong> Even when shoppers don\u2019t search your brand name, you can appear on category and competitor-adjacent queries (where permitted by platform policies).<\/li>\n
  • Better category-level growth:<\/strong> By featuring multiple products together, you can promote a broader basket of items, not only a single SKU.<\/li>\n
  • More control over the shopping journey:<\/strong> Sending traffic to a curated product set can improve discovery, cross-sell, and upsell compared to dropping users onto a single product page.<\/li>\n
  • Defensive strategy for branded search:<\/strong> If competitors bid on your brand terms, Sponsored Brands can help protect your territory with prominent brand presence.<\/li>\n<\/ul>\n\n\n\n

    In short, Sponsored Brands can create a competitive advantage in Paid Marketing<\/strong> by combining intent capture with brand reinforcement\u2014especially important when incremental gains in Shopping Ads<\/strong> are hard-won.<\/p>\n\n\n\n

    How Sponsored Brands Works<\/h2>\n\n\n\n

    Sponsored Brands is executed through an auction-based model typical of Paid Marketing<\/strong> and Shopping Ads<\/strong>, but with brand-forward creative and a multi-product presentation. A practical workflow looks like this:<\/p>\n\n\n\n

      \n
    1. \n

      Inputs (setup and targeting)<\/strong>\n – Choose targeting approach (keyword, product\/category targeting, or audience signals where available)\n – Select featured products (often best-sellers, strategic margin items, or new launches)\n – Provide brand assets (headline\/message, brand name, and sometimes lifestyle imagery or a brand store destination)<\/p>\n<\/li>\n

    2. \n

      Processing (eligibility and ranking)<\/strong>\n – When a shopper searches or browses, the platform evaluates ad eligibility\n – Auction ranking typically considers bid plus predicted performance\/quality signals (varies by platform), including relevance to the query and expected engagement<\/p>\n<\/li>\n

    3. \n

      Execution (ad delivery)<\/strong>\n – The Sponsored Brands unit appears in a prominent location in search or browse placements, alongside other Shopping Ads and organic results\n – Shoppers can click a product within the unit or click through to a brand-curated destination (depending on format)<\/p>\n<\/li>\n

    4. \n

      Outputs (results and learning loop)<\/strong>\n – Outcomes include impressions, clicks, product detail views, add-to-carts, sales, and sometimes brand-level lift indicators\n – Performance data informs optimization: bids, targeting, product selection, creative, and landing experience<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      Because Sponsored Brands is part of Paid Marketing<\/strong>, it improves over time when you treat it as a system: testing inputs, measuring outputs, and iterating systematically.<\/p>\n\n\n\n

      Key Components of Sponsored Brands<\/h2>\n\n\n\n

      Although Sponsored Brands is a concept, successful execution relies on several concrete components:<\/p>\n\n\n\n

      1) Targeting and intent signals<\/h3>\n\n\n\n
        \n
      • Keyword themes aligned to category intent and brand positioning <\/li>\n
      • Product\/category targeting to appear on relevant detail pages or browse contexts <\/li>\n
      • Audience signals (when available) to re-engage past visitors or buyers<\/li>\n<\/ul>\n\n\n\n

        2) Creative and brand assets<\/h3>\n\n\n\n
          \n
        • A clear headline\/value proposition (not just \u201cBest Quality\u201d)<\/li>\n
        • Brand consistency (tone, claims, and imagery aligned with product pages)<\/li>\n
        • A logical featured-product set (coherent category, price ladder, or use-case grouping)<\/li>\n<\/ul>\n\n\n\n

          3) Landing experience<\/h3>\n\n\n\n
            \n
          • Destination can be a curated brand page, product collection, or a tailored landing set<\/li>\n
          • The goal is reduced friction: easy comparison, clear differentiation, and relevant navigation<\/li>\n<\/ul>\n\n\n\n

            4) Bidding and budget governance<\/h3>\n\n\n\n
              \n
            • Bids aligned to margin, conversion rate, and lifetime value<\/li>\n
            • Budgets set by category priority and seasonality, with guardrails to prevent overspend<\/li>\n<\/ul>\n\n\n\n

              5) Measurement and reporting<\/h3>\n\n\n\n
                \n
              • Performance tracking across the funnel: impression share, click-through rate, conversion rate, and attributed sales<\/li>\n
              • Incrementality thinking: what sales were truly influenced vs. merely captured<\/li>\n<\/ul>\n\n\n\n

                6) Team responsibilities<\/h3>\n\n\n\n
                  \n
                • Paid media specialists manage structure, bidding, and optimization cadence <\/li>\n
                • Brand\/creative teams ensure claims and messaging are compliant and consistent <\/li>\n
                • Analysts validate measurement, attribution assumptions, and profitability<\/li>\n<\/ul>\n\n\n\n

                  Types of Sponsored Brands<\/h2>\n\n\n\n

                  Sponsored Brands doesn\u2019t have one universal standard across every platform, but there are common approaches and variants<\/strong> marketers encounter in Shopping Ads<\/strong> ecosystems:<\/p>\n\n\n\n

                  Search-led Sponsored Brands<\/h3>\n\n\n\n

                  Appears primarily on search results triggered by keywords or query themes. This is typically the most direct intent-capture use within Paid Marketing<\/strong>.<\/p>\n\n\n\n

                  Category\/browse-led Sponsored Brands<\/h3>\n\n\n\n

                  Shows in category pages or browsing experiences. This is often used to influence discovery and consideration, especially for shoppers exploring options.<\/p>\n\n\n\n

                  Product-collection vs. hero-product emphasis<\/h3>\n\n\n\n
                    \n
                  • Product-collection approach:<\/strong> features complementary products to drive basket-building <\/li>\n
                  • Hero-product approach:<\/strong> leads with a flagship SKU while supporting it with adjacent items<\/li>\n<\/ul>\n\n\n\n

                    Defensive vs. expansion targeting<\/h3>\n\n\n\n
                      \n
                    • Defensive:<\/strong> protect branded queries and core category terms <\/li>\n
                    • Expansion:<\/strong> pursue new-to-brand growth through generic, competitor-adjacent, or use-case queries (within platform rules)<\/li>\n<\/ul>\n\n\n\n

                      Real-World Examples of Sponsored Brands<\/h2>\n\n\n\n

                      Example 1: DTC supplement brand entering a competitive category<\/h3>\n\n\n\n

                      A supplements brand uses Sponsored Brands within Shopping Ads<\/strong> to appear on high-intent category searches like \u201cdaily multivitamin\u201d and \u201cmagnesium glycinate.\u201d The ad highlights three products: a bestseller, a premium version, and a bundle. In Paid Marketing<\/strong>, this structure captures broad intent while guiding shoppers into a laddered offer.<\/p>\n\n\n\n

                      Example 2: Consumer electronics brand launching a new model<\/h3>\n\n\n\n

                      A mid-market electronics brand launches a new device and uses Sponsored Brands to feature the new model alongside accessories and the previous-generation version. The landing experience is a curated collection page that compares features. This helps reduce confusion and improves conversion rate versus sending all traffic to the newest SKU.<\/p>\n\n\n\n

                      Example 3: Home goods seller defending brand terms during peak season<\/h3>\n\n\n\n

                      During a holiday surge, competitors bid aggressively on the brand name. The seller runs Sponsored Brands on branded queries and key category terms, ensuring prominent brand ownership in Shopping Ads<\/strong> placements. In Paid Marketing<\/strong>, this is a defensive play to protect revenue and reduce leakage to competitor listings.<\/p>\n\n\n\n

                      Benefits of Using Sponsored Brands<\/h2>\n\n\n\n

                      Sponsored Brands can deliver meaningful gains when aligned to strategy and measured correctly:<\/p>\n\n\n\n

                        \n
                      • Improved discoverability:<\/strong> Strong placement and brand-led presentation can increase reach on high-intent searches.<\/li>\n
                      • Better product discovery:<\/strong> Featuring multiple items helps shoppers self-select into the best match, often improving conversion efficiency.<\/li>\n
                      • Stronger brand recall:<\/strong> Repeated exposure to brand name and consistent messaging can lift performance beyond a single campaign.<\/li>\n
                      • More efficient scaling:<\/strong> A well-structured Sponsored Brands campaign can support multiple products and seasonal priorities without rebuilding from scratch.<\/li>\n
                      • Better shopper experience:<\/strong> Clear value proposition and curated choices reduce browsing time and decision fatigue.<\/li>\n<\/ul>\n\n\n\n

                        In Paid Marketing<\/strong>, these benefits often show up as a combination of stronger click-through rate, improved assisted conversions, and increased share of category demand within Shopping Ads<\/strong>.<\/p>\n\n\n\n

                        Challenges of Sponsored Brands<\/h2>\n\n\n\n

                        Sponsored Brands also introduces complexities that teams should plan for:<\/p>\n\n\n\n

                          \n
                        • Attribution ambiguity:<\/strong> Sales credited to Sponsored Brands may overlap with other Paid Marketing<\/strong> channels, making incrementality hard to prove.<\/li>\n
                        • Creative and compliance constraints:<\/strong> Some platforms restrict claims, imagery, or comparisons; messaging must be accurate and consistent with product detail pages.<\/li>\n
                        • Product selection risk:<\/strong> Featuring out-of-stock, low-rated, or poorly converting products can drag down performance across the entire unit.<\/li>\n
                        • Budget dilution:<\/strong> Spreading spend across too many keywords or product sets can reduce learning and impact.<\/li>\n
                        • Retail readiness dependency:<\/strong> Weak product pages (images, reviews, pricing, availability) can limit returns, even with great Shopping Ads<\/strong> placements.<\/li>\n<\/ul>\n\n\n\n

                          Best Practices for Sponsored Brands<\/h2>\n\n\n\n

                          Build a clear campaign structure<\/h3>\n\n\n\n
                            \n
                          • Separate branded vs. non-branded targeting to control budgets and understand performance<\/li>\n
                          • Group by category or use-case (not just \u201call products\u201d) to keep relevance high<\/li>\n
                          • Maintain a deliberate negative keyword or exclusion strategy where supported<\/li>\n<\/ul>\n\n\n\n

                            Choose featured products strategically<\/h3>\n\n\n\n
                              \n
                            • Prioritize items with strong conversion signals: ratings, availability, competitive pricing, and clear differentiation<\/li>\n
                            • Include a mix: hero product + complementary products + a bundle or higher-AOV option (where it makes sense)<\/li>\n
                            • Rotate products when seasonality shifts or inventory changes<\/li>\n<\/ul>\n\n\n\n

                              Write messaging that earns the click<\/h3>\n\n\n\n
                                \n
                              • Focus on specific value: \u201cclinically tested ingredients,\u201d \u201c2-year warranty,\u201d \u201cfits small spaces,\u201d \u201cfree from artificial dyes\u201d<\/li>\n
                              • Match message to query intent (performance vs. lifestyle vs. gifting)<\/li>\n
                              • Avoid generic superlatives that can\u2019t be proven<\/li>\n<\/ul>\n\n\n\n

                                Optimize like a performance channel<\/h3>\n\n\n\n
                                  \n
                                • Use bid controls aligned to margin and conversion rate, not vanity metrics<\/li>\n
                                • Review search term or placement reports regularly to refine targeting<\/li>\n
                                • Run structured tests (one variable at a time): headline, product set, landing page, or targeting theme<\/li>\n<\/ul>\n\n\n\n

                                  Monitor the full funnel<\/h3>\n\n\n\n

                                  Sponsored Brands is part of Shopping Ads<\/strong>, but it often influences earlier-stage behavior. Track:\n– CTR and engagement quality\n– Conversion rate and average order value\n– New customer share (where measurable)\n– Impact on branded search volume and organic performance (directionally)<\/p>\n\n\n\n

                                  Tools Used for Sponsored Brands<\/h2>\n\n\n\n

                                  Sponsored Brands isn\u2019t managed in a vacuum; it typically sits inside a Paid Marketing<\/strong> toolchain. Common tool categories include:<\/p>\n\n\n\n

                                    \n
                                  • Ad platform consoles:<\/strong> campaign setup, bidding, targeting, creative submission, and policy checks for Sponsored Brands within Shopping Ads ecosystems<\/li>\n
                                  • Analytics tools:<\/strong> evaluate traffic quality, assisted conversions, and cohort behavior (especially when the platform\u2019s reporting is limited)<\/li>\n
                                  • Reporting dashboards:<\/strong> unify performance across Sponsored Brands, other Shopping Ads<\/strong>, and broader Paid Marketing<\/strong> channels<\/li>\n
                                  • Automation and rules engines:<\/strong> manage bid adjustments, budget pacing, dayparting, and alerts for performance anomalies<\/li>\n
                                  • Product feed and catalog systems:<\/strong> ensure accurate titles, images, pricing, and availability\u2014critical inputs that affect conversion after the click<\/li>\n
                                  • CRM and lifecycle tools:<\/strong> connect acquisition with retention outcomes, helping validate whether Sponsored Brands is bringing valuable customers<\/li>\n<\/ul>\n\n\n\n

                                    Metrics Related to Sponsored Brands<\/h2>\n\n\n\n

                                    To manage Sponsored Brands professionally, track metrics across visibility, efficiency, and business impact:<\/p>\n\n\n\n

                                    Visibility and presence<\/h3>\n\n\n\n
                                      \n
                                    • Impressions<\/strong> and impression share<\/strong> (where available)<\/li>\n
                                    • Top-of-search or premium placement share<\/strong> (platform-dependent)<\/li>\n
                                    • Share of voice<\/strong> for critical category terms (often estimated via reporting)<\/li>\n<\/ul>\n\n\n\n

                                      Engagement and traffic quality<\/h3>\n\n\n\n
                                        \n
                                      • Click-through rate (CTR)<\/strong><\/li>\n
                                      • Detail page view rate<\/strong> (if reported)<\/li>\n
                                      • Bounce\/exit proxies<\/strong> via analytics (when destination tracking is possible)<\/li>\n<\/ul>\n\n\n\n

                                        Conversion and revenue<\/h3>\n\n\n\n
                                          \n
                                        • Conversion rate<\/strong><\/li>\n
                                        • Attributed sales\/revenue<\/strong><\/li>\n
                                        • Average order value (AOV)<\/strong> and units per order<\/strong><\/li>\n
                                        • New-to-brand \/ new customer rate<\/strong> (when available)<\/li>\n<\/ul>\n\n\n\n

                                          Efficiency and profitability<\/h3>\n\n\n\n
                                            \n
                                          • Cost per click (CPC)<\/strong><\/li>\n
                                          • Cost per acquisition (CPA)<\/strong><\/li>\n
                                          • Return on ad spend (ROAS)<\/strong> and\/or profit-based ROAS<\/strong><\/li>\n
                                          • Contribution margin after ad spend<\/strong> (best practice for mature programs)<\/li>\n<\/ul>\n\n\n\n

                                            Future Trends of Sponsored Brands<\/h2>\n\n\n\n

                                            Sponsored Brands is evolving as Paid Marketing<\/strong> and Shopping Ads<\/strong> shift toward automation, privacy-safe measurement, and richer creative:<\/p>\n\n\n\n

                                              \n
                                            • More AI-assisted optimization:<\/strong> Expect more automated bidding and targeting suggestions, with performance increasingly influenced by creative quality and product-level signals.<\/li>\n
                                            • Greater personalization:<\/strong> Retail media platforms are investing in audience modeling that can tailor Sponsored Brands exposure by shopper behavior and predicted intent.<\/li>\n
                                            • Incrementality and experimentation:<\/strong> As last-click attribution becomes less trusted, structured holdouts and geo\/testing frameworks will become more common in Paid Marketing<\/strong>.<\/li>\n
                                            • Creative diversification:<\/strong> More formats that blend shopping and storytelling\u2014short-form video, interactive collections, and dynamic product sets\u2014will push Sponsored Brands further into mid-funnel influence.<\/li>\n
                                            • Tighter measurement constraints:<\/strong> Privacy changes and platform-level data restrictions will increase the importance of first-party data, modeled attribution, and clean reporting processes.<\/li>\n<\/ul>\n\n\n\n

                                              Sponsored Brands vs Related Terms<\/h2>\n\n\n\n

                                              Sponsored Brands vs Sponsored Products<\/h3>\n\n\n\n
                                                \n
                                              • Sponsored Products<\/strong> (common term across retail media) typically promotes one product listing<\/strong> and is optimized for direct response.<\/li>\n
                                              • Sponsored Brands<\/strong> promotes the brand plus multiple products<\/strong>, supporting discovery and consideration while still being performance-driven within Shopping Ads<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                                Sponsored Brands vs Display Ads<\/h3>\n\n\n\n
                                                  \n
                                                • Display ads<\/strong> are often audience-based and appear across broader inventory (including off-search placements).<\/li>\n
                                                • Sponsored Brands<\/strong> is usually more tightly connected to shopping intent and product discovery, making it a core lever in Paid Marketing<\/strong> for high-intent capture.<\/li>\n<\/ul>\n\n\n\n

                                                  Sponsored Brands vs Shopping Campaigns (feed-based Shopping Ads)<\/h3>\n\n\n\n
                                                    \n
                                                  • Feed-based Shopping Ads<\/strong> often rely heavily on product data feeds and automated matching to queries.<\/li>\n
                                                  • Sponsored Brands typically adds brand messaging and curated product selection<\/strong>, giving marketers more control over the narrative and product set shown.<\/li>\n<\/ul>\n\n\n\n

                                                    Who Should Learn Sponsored Brands<\/h2>\n\n\n\n
                                                      \n
                                                    • Marketers:<\/strong> To design Paid Marketing<\/strong> programs that combine performance and brand-building within Shopping Ads<\/strong>.<\/li>\n
                                                    • Analysts:<\/strong> To evaluate attribution, incrementality, and profitability\u2014especially when multiple ad formats overlap.<\/li>\n
                                                    • Agencies:<\/strong> To create repeatable frameworks for campaign structure, creative testing, and scalable reporting.<\/li>\n
                                                    • Business owners and founders:<\/strong> To understand where Sponsored Brands fits in the growth mix and how to avoid wasting spend on poorly structured campaigns.<\/li>\n
                                                    • Developers and technical teams:<\/strong> To support catalog integrity, tracking, dashboards, and automation that make Sponsored Brands measurable and operationally efficient.<\/li>\n<\/ul>\n\n\n\n

                                                      Summary of Sponsored Brands<\/h2>\n\n\n\n

                                                      Sponsored Brands is a brand-led format inside Shopping Ads<\/strong> that helps advertisers present a curated set of products with brand messaging in prominent placements. It matters in Paid Marketing<\/strong> because it can improve visibility, guide product discovery, and strengthen brand preference while still targeting high-intent shoppers. When executed with disciplined structure, strong product selection, and rigorous measurement, Sponsored Brands becomes a practical lever for both growth and defense in competitive shopping environments.<\/p>\n\n\n\n

                                                      Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                                      1) What are Sponsored Brands used for?<\/h3>\n\n\n\n

                                                      Sponsored Brands is used to increase brand visibility and drive shoppers to a curated set of products, often improving discovery and consideration compared to single-product Shopping Ads placements.<\/p>\n\n\n\n

                                                      2) Are Sponsored Brands only for big brands?<\/h3>\n\n\n\n

                                                      No. Smaller brands can use Sponsored Brands effectively if they have strong product pages, competitive positioning, and a focused campaign structure. The key is disciplined targeting and featuring products that convert.<\/p>\n\n\n\n

                                                      3) How do Sponsored Brands fit into Shopping Ads strategy?<\/h3>\n\n\n\n

                                                      Sponsored Brands complements other Shopping Ads by adding brand messaging and multi-product presentation. Many teams use it for category growth (non-branded queries) and defense (branded queries) within a broader Paid Marketing<\/strong> mix.<\/p>\n\n\n\n

                                                      4) Should I send Sponsored Brands traffic to a product page or a curated collection?<\/h3>\n\n\n\n

                                                      Use a curated collection when you want comparison, cross-sell, or category storytelling. Use a product page when the intent is very specific and the hero SKU has a clear advantage (price, reviews, availability, differentiation).<\/p>\n\n\n\n

                                                      5) What\u2019s the most common mistake with Sponsored Brands?<\/h3>\n\n\n\n

                                                      Featuring the wrong products\u2014items with low ratings, weak conversion rates, or stock issues\u2014can drag down performance. Another frequent mistake is mixing branded and non-branded targeting in one campaign, which reduces control and clarity.<\/p>\n\n\n\n

                                                      6) How do I measure success beyond ROAS in Paid Marketing?<\/h3>\n\n\n\n

                                                      In addition to ROAS, track new customer share (if available), conversion rate, AOV, impression share, and profit after ad spend. For mature Paid Marketing<\/strong> programs, incrementality testing is the gold standard.<\/p>\n\n\n\n

                                                      7) How often should I optimize Sponsored Brands campaigns?<\/h3>\n\n\n\n

                                                      Review performance weekly for targeting and budgets, and run deeper monthly audits for search terms\/placements, product rotation, and creative testing. In peak seasons, optimization may need to happen multiple times per week to maintain efficiency in Shopping Ads<\/strong> auctions.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                      Sponsored Brands is a **Paid Marketing** format within **Shopping Ads** designed to showcase a brand (not just a single product) in prominent placements where shoppers are actively searching and comparing options. Instead of relying purely on organic discovery, Sponsored Brands helps advertisers influence consideration by presenting a curated set of products, brand messaging, and sometimes a dedicated landing experience.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1914],"tags":[],"class_list":["post-11354","post","type-post","status-publish","format-standard","hentry","category-shopping-ads"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11354"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11354\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}