{"id":11339,"date":"2026-04-01T18:34:19","date_gmt":"2026-04-01T18:34:19","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/rest-of-search\/"},"modified":"2026-04-01T18:34:19","modified_gmt":"2026-04-01T18:34:19","slug":"rest-of-search","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/rest-of-search\/","title":{"rendered":"Rest of Search: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Shopping Ads"},"content":{"rendered":"\n

In Paid Marketing<\/strong>, not every click comes from the most visible ad slot. Many Shopping Ads<\/strong> impressions and sales happen in positions that are still on search results pages<\/em>, but not at the very top. Rest of Search<\/strong> is the common label for those lower search placements\u2014valuable inventory that often delivers different economics, intent signals, and optimization needs than premium positions.<\/p>\n\n\n\n

Understanding Rest of Search<\/strong> matters because modern Paid Marketing<\/strong> is increasingly budget-constrained and performance-driven. When teams treat all search placements as \u201cone bucket,\u201d they can overpay for incremental reach or underinvest in efficient conversions. In Shopping Ads<\/strong> environments (especially marketplace and retail media search results), separating performance by placement is one of the simplest ways to find profitable scale.<\/p>\n\n\n\n

What Is Rest of Search?<\/h2>\n\n\n\n

Rest of Search<\/strong> refers to ad impressions (and resulting clicks\/sales) that appear within search results<\/strong>, but outside the topmost premium area<\/strong>. In practice, it\u2019s the portion of search placements that are not \u201ctop of search\u201d or equivalent premium slots, and not on product detail pages or other non-search placements.<\/p>\n\n\n\n

At its core, Rest of Search<\/strong> is a placement segment<\/strong> used for analysis and optimization. It helps you answer practical questions like:<\/p>\n\n\n\n

    \n
  • Are your Shopping Ads<\/strong> profitable when they appear lower on the results page?<\/li>\n
  • Do lower placements drive more price-sensitive shoppers?<\/li>\n
  • Should your Paid Marketing<\/strong> bids be adjusted to maintain efficiency as you scale?<\/li>\n<\/ul>\n\n\n\n

    From a business perspective, Rest of Search<\/strong> is often where you can buy incremental impressions at a lower cost\u2014sometimes with lower click-through rates, but also with acceptable (or even strong) return when the product, price, and listing quality align with the query.<\/p>\n\n\n\n

    In Paid Marketing<\/strong>, Rest of Search<\/strong> typically shows up in placement reporting, bid adjustment controls, and performance breakdowns, especially on retail media networks and marketplaces where Shopping Ads<\/strong> are deeply integrated into on-site search results.<\/p>\n\n\n\n

    Why Rest of Search Matters in Paid Marketing<\/h2>\n\n\n\n

    Rest of Search<\/strong> matters because it changes the trade-off between visibility and efficiency. Premium placements can be excellent for awareness and velocity, but they\u2019re often expensive. Meanwhile, Rest of Search<\/strong> can deliver:<\/p>\n\n\n\n

      \n
    • Incremental reach<\/strong> without paying top-slot prices<\/li>\n
    • More stable efficiency<\/strong> when competition spikes for premium positions<\/li>\n
    • Better scalability<\/strong> once top placements saturate<\/li>\n<\/ul>\n\n\n\n

      In many Shopping Ads<\/strong> programs, the \u201cbest\u201d placement depends on your goal:<\/p>\n\n\n\n

        \n
      • If your goal is maximum exposure for a new product, premium search placements may be worth the premium.<\/li>\n
      • If your goal is profitable growth, Rest of Search<\/strong> may provide a more sustainable CPC-to-margin relationship.<\/li>\n<\/ul>\n\n\n\n

        Strategically, teams that measure Rest of Search<\/strong> separately gain a competitive advantage: they can allocate budget based on where the economics work, not where the ads merely look most prominent.<\/p>\n\n\n\n

        How Rest of Search Works<\/h2>\n\n\n\n

        Rest of Search<\/strong> is more of an operational lens than a single mechanism. Here\u2019s how it works in practice for Paid Marketing<\/strong> and Shopping Ads<\/strong>:<\/p>\n\n\n\n

          \n
        1. \n

          Trigger (eligible search query)<\/strong>\n A shopper searches for a product. Your Shopping Ads<\/strong> become eligible based on targeting, relevance, feed or catalog data, and auction dynamics.<\/p>\n<\/li>\n

        2. \n

          Auction and placement decision (processing)<\/strong>\n The platform determines which ads appear and where. Premium positions are limited; the remaining eligible ads can show in Rest of Search<\/strong> placements\u2014still in search results, just lower on the page or beyond the top block.<\/p>\n<\/li>\n

        3. \n

          Execution (ad is served)<\/strong>\n Your ad is rendered with product attributes (price, title, image, rating where applicable). In Rest of Search<\/strong>, your ad competes heavily on relevance and conversion appeal because visibility is lower.<\/p>\n<\/li>\n

        4. \n

          Outcome (measured performance)<\/strong>\n You measure CTR, conversion rate, CPC, ROAS, and other KPIs segmented by placement. You then adjust bids, budgets, targeting, and catalog quality to improve Rest of Search<\/strong> performance without harming overall efficiency.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

          The key idea: Rest of Search<\/strong> isn\u2019t \u201cbad inventory.\u201d It\u2019s different inventory that often responds better to product-market fit and listing quality than to brute-force bidding.<\/p>\n\n\n\n

          Key Components of Rest of Search<\/h2>\n\n\n\n

          To manage Rest of Search<\/strong> effectively, most teams rely on a combination of data, process, and governance:<\/p>\n\n\n\n

          Data inputs<\/h3>\n\n\n\n
            \n
          • Search term or query reports (when available)<\/li>\n
          • Placement reporting that distinguishes Rest of Search<\/strong><\/li>\n
          • Product attributes: price, availability, variation coverage, ratings\/reviews, shipping speed<\/li>\n
          • Competitive signals: category CPC pressure, promos, seasonality<\/li>\n<\/ul>\n\n\n\n

            Processes and systems<\/h3>\n\n\n\n
              \n
            • Campaign structure that supports placement-level optimization (separating high-intent products, controlling budgets)<\/li>\n
            • Regular placement-based performance reviews for Shopping Ads<\/strong><\/li>\n
            • Feed\/catalog optimization workflows (titles, categories, GTINs where relevant, imagery standards)<\/li>\n
            • Experimentation process (holdouts, controlled bid changes, creative tests where supported)<\/li>\n<\/ul>\n\n\n\n

              Team responsibilities (governance)<\/h3>\n\n\n\n
                \n
              • Media buyers control bids\/budgets and set targets by placement<\/li>\n
              • Merchandising\/pricing influences conversion rate (critical for Rest of Search<\/strong>)<\/li>\n
              • Analytics validates incrementality and guards against misleading attribution<\/li>\n
              • Operations ensures inventory and fulfillment don\u2019t undermine performance<\/li>\n<\/ul>\n\n\n\n

                In Paid Marketing<\/strong>, Rest of Search<\/strong> optimization is often cross-functional because lower placements demand stronger conversion fundamentals.<\/p>\n\n\n\n

                Types of Rest of Search<\/h2>\n\n\n\n

                Not every platform defines formal subtypes, but in real Shopping Ads<\/strong> work, Rest of Search<\/strong> commonly breaks down into useful contexts:<\/p>\n\n\n\n

                  \n
                1. \n

                  First-page, non-top placements<\/strong>\n Ads shown on the first results page but not in the top premium block. Often the best \u201cvalue\u201d segment of Rest of Search<\/strong> because intent is still high.<\/p>\n<\/li>\n

                2. \n

                  Deeper results placements<\/strong>\n Ads appearing further down the page or on subsequent pages. Lower CTR is common; performance depends heavily on price, brand strength, and niche relevance.<\/p>\n<\/li>\n

                3. \n

                  Category-driven vs broad queries<\/strong>\nRest of Search<\/strong> for specific \u201cproduct + attribute\u201d queries can outperform broad category queries, because relevance is easier to win even without top visibility.<\/p>\n<\/li>\n

                4. \n

                  Mobile vs desktop search results<\/strong>\n On mobile, the fold is smaller and top placement dominance is stronger, which can make Rest of Search<\/strong> feel \u201cfurther away.\u201d Segmenting by device can reveal very different economics.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                  These distinctions help you make Paid Marketing<\/strong> decisions without assuming all Rest of Search<\/strong> impressions behave the same.<\/p>\n\n\n\n

                  Real-World Examples of Rest of Search<\/h2>\n\n\n\n

                  Example 1: Scaling a profitable hero SKU without paying top-slot premiums<\/h3>\n\n\n\n

                  A consumer goods brand runs Shopping Ads<\/strong> for a top-selling item. Top placements drive strong volume but at rising CPCs. By monitoring Rest of Search<\/strong>, the team finds:<\/p>\n\n\n\n

                    \n
                  • CTR is lower, but conversion rate remains solid<\/li>\n
                  • ROAS is higher due to cheaper clicks<\/li>\n<\/ul>\n\n\n\n

                    They shift a portion of budget to campaigns tuned for Rest of Search<\/strong> (tighter targeting, conservative bids) and maintain overall growth while protecting margin\u2014an outcome that\u2019s very common in Paid Marketing<\/strong> when premium inventory becomes crowded.<\/p>\n\n\n\n

                    Example 2: Price-sensitive category with heavy competition<\/h3>\n\n\n\n

                    In a commoditized category, top placements are dominated by aggressive discounters. The advertiser\u2019s product is competitively priced only during promotions. They:<\/p>\n\n\n\n

                      \n
                    • Increase bids to win premium slots only<\/em> during promo windows<\/li>\n
                    • Rely on Rest of Search<\/strong> the rest of the time to capture efficient long-tail demand<\/li>\n<\/ul>\n\n\n\n

                      This approach uses Rest of Search<\/strong> as the \u201calways-on\u201d base layer for Shopping Ads<\/strong>, with premium placements reserved for moments when conversion economics justify the cost.<\/p>\n\n\n\n

                      Example 3: New product launch that needs reviews and conversion proof<\/h3>\n\n\n\n

                      A brand launches a new variant with limited reviews. Top placements generate clicks but convert poorly, harming efficiency. The team:<\/p>\n\n\n\n

                        \n
                      • Prioritizes Rest of Search<\/strong> while improving the listing (images, A+ content equivalents, bundles, pricing tests)<\/li>\n
                      • Expands to premium placements after conversion rate stabilizes<\/li>\n<\/ul>\n\n\n\n

                        In Paid Marketing<\/strong>, Rest of Search<\/strong> can be a lower-risk environment to gather data and refine the offer before paying for maximum visibility.<\/p>\n\n\n\n

                        Benefits of Using Rest of Search<\/h2>\n\n\n\n

                        When used intentionally, Rest of Search<\/strong> can deliver concrete benefits:<\/p>\n\n\n\n

                          \n
                        • Performance efficiency:<\/strong> Lower CPCs can improve ROAS\/ACoS even with lower CTR.<\/li>\n
                        • Cost control:<\/strong> Reduces dependence on expensive premium placements in Shopping Ads<\/strong>.<\/li>\n
                        • Incremental scale:<\/strong> Adds impressions beyond the limited \u201ctop of search\u201d inventory.<\/li>\n
                        • Better learning:<\/strong> More diverse query coverage can reveal profitable segments you missed.<\/li>\n
                        • Customer experience alignment:<\/strong> Shoppers who scroll are often comparing options; strong value propositions can win here.<\/li>\n<\/ul>\n\n\n\n

                          For many Paid Marketing<\/strong> teams, Rest of Search<\/strong> becomes the difference between \u201cwe can\u2019t scale profitably\u201d and \u201cwe can grow with guardrails.\u201d<\/p>\n\n\n\n

                          Challenges of Rest of Search<\/h2>\n\n\n\n

                          Rest of Search<\/strong> is powerful, but it comes with real constraints:<\/p>\n\n\n\n

                            \n
                          • Lower visibility and CTR:<\/strong> Expect fewer clicks per impression; creative and offer quality must work harder.<\/li>\n
                          • Attribution ambiguity:<\/strong> Some conversions may be assisted by earlier touchpoints; last-click views can undervalue or overvalue Rest of Search<\/strong> depending on the journey.<\/li>\n
                          • Limited controls in some platforms:<\/strong> Not all Shopping Ads<\/strong> systems allow precise placement bidding; sometimes you\u2019re optimizing indirectly through bids and relevance.<\/li>\n
                          • Ranking sensitivity:<\/strong> Minor changes in price, stock, or ratings can move you between placement segments quickly.<\/li>\n
                          • Data granularity:<\/strong> Placement reporting may be sampled, delayed, or aggregated, making it harder to diagnose issues.<\/li>\n<\/ul>\n\n\n\n

                            The best Paid Marketing<\/strong> operators treat Rest of Search<\/strong> as a segment requiring separate targets and expectations\u2014not a \u201cworse version\u201d of premium placements.<\/p>\n\n\n\n

                            Best Practices for Rest of Search<\/h2>\n\n\n\n
                              \n
                            1. \n

                              Set placement-specific targets<\/strong>\n Define acceptable CPC, ROAS, and conversion rate thresholds for Rest of Search<\/strong> separately from premium search placements.<\/p>\n<\/li>\n

                            2. \n

                              Optimize the product offer before you optimize bids<\/strong>\n In Shopping Ads<\/strong>, lower placements magnify the impact of fundamentals: pricing, shipping, reviews, and imagery.<\/p>\n<\/li>\n

                            3. \n

                              Use portfolio thinking<\/strong>\n Let premium placements drive visibility for a subset of hero products, and use Rest of Search<\/strong> to profitably scale the broader catalog.<\/p>\n<\/li>\n

                            4. \n

                              Segment by intent where possible<\/strong>\n If you can separate brand vs non-brand, or high-intent vs broad queries, do it. Rest of Search<\/strong> can excel on specific long-tail intent.<\/p>\n<\/li>\n

                            5. \n

                              Monitor \u201cefficiency cliffs\u201d<\/strong>\n Watch for points where added spend pushes you into worse Rest of Search<\/strong> inventory (deeper placements), causing ROAS to drop.<\/p>\n<\/li>\n

                            6. \n

                              Run controlled experiments<\/strong>\n Change one variable at a time: placement bid adjustment, budget allocation, or product set. Validate impacts before scaling.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                              These practices keep Paid Marketing<\/strong> decisions grounded in measurable outcomes, not assumptions about where ads \u201cshould\u201d perform best.<\/p>\n\n\n\n

                              Tools Used for Rest of Search<\/h2>\n\n\n\n

                              You don\u2019t need a single special tool for Rest of Search<\/strong>\u2014you need a workflow that combines reporting and decision-making:<\/p>\n\n\n\n

                                \n
                              • Ad platform reporting tools:<\/strong> Placement breakdowns for search results vs other placements; campaign and keyword\/product targeting reports for Shopping Ads<\/strong>.<\/li>\n
                              • Analytics tools:<\/strong> Cohort analysis, assisted conversions (when available), and landing\/listing engagement analysis.<\/li>\n
                              • Retail or marketplace catalogs\/feed systems:<\/strong> Data quality monitoring, attribute completeness, and change tracking.<\/li>\n
                              • Automation tools:<\/strong> Rules or scripts for bid\/budget adjustments based on placement performance thresholds.<\/li>\n
                              • CRM and customer data systems:<\/strong> When applicable, connect order data to understand repeat purchase impact from Paid Marketing<\/strong>.<\/li>\n
                              • Reporting dashboards:<\/strong> Consolidate placement KPIs, profit metrics, and inventory status so Rest of Search<\/strong> decisions aren\u2019t made in isolation.<\/li>\n<\/ul>\n\n\n\n

                                The goal is operational clarity: see Rest of Search<\/strong> performance quickly, act confidently, and validate results.<\/p>\n\n\n\n

                                Metrics Related to Rest of Search<\/h2>\n\n\n\n

                                The most useful metrics are the ones that connect placement to profit and growth:<\/p>\n\n\n\n

                                  \n
                                • Impressions and impression share (by placement):<\/strong> How much opportunity you\u2019re capturing in Rest of Search<\/strong>.<\/li>\n
                                • CTR (click-through rate):<\/strong> A visibility and relevance proxy; expect it to be lower than premium slots.<\/li>\n
                                • CPC (cost per click):<\/strong> Often the key advantage of Rest of Search<\/strong>.<\/li>\n
                                • Conversion rate:<\/strong> Tells you whether lower-placement traffic still has buying intent.<\/li>\n
                                • ROAS \/ ACoS \/ profit per click:<\/strong> Choose the metric that matches your business model and margin realities.<\/li>\n
                                • New-to-brand or first-time buyer rate (where available):<\/strong> Helps evaluate whether Shopping Ads<\/strong> in Rest of Search<\/strong> expand your customer base.<\/li>\n
                                • Budget utilization and marginal ROAS:<\/strong> Identifies whether extra spend in Rest of Search<\/strong> is still efficient.<\/li>\n<\/ul>\n\n\n\n

                                  Track trends over time, not just point-in-time snapshots\u2014placement mixes can shift with competition and seasonality.<\/p>\n\n\n\n

                                  Future Trends of Rest of Search<\/h2>\n\n\n\n

                                  Several trends are reshaping Rest of Search<\/strong> within Paid Marketing<\/strong>:<\/p>\n\n\n\n

                                    \n
                                  • AI-driven bidding and placement optimization:<\/strong> More platforms will automatically shift spend across placements, making it even more important to set clear efficiency goals and guardrails.<\/li>\n
                                  • More retail media inventory:<\/strong> As marketplaces expand ad slots, Rest of Search<\/strong> may grow in volume, creating more scale\u2014along with more variability in quality.<\/li>\n
                                  • Personalization in search results:<\/strong> Different users may see different mixes of Shopping Ads<\/strong>, changing how stable placement segments are over time.<\/li>\n
                                  • Privacy and measurement constraints:<\/strong> With less user-level data in many ecosystems, placement-based measurement (including Rest of Search<\/strong>) becomes a practical, privacy-friendly lever for optimization.<\/li>\n
                                  • Incrementality focus:<\/strong> Teams will increasingly test whether premium placements drive incremental outcomes versus shifting sales that would have happened anyway\u2014making Rest of Search<\/strong> a critical comparison point.<\/li>\n<\/ul>\n\n\n\n

                                    Expect Rest of Search<\/strong> to evolve from a reporting label into a core budget allocation concept in advanced Paid Marketing<\/strong> programs.<\/p>\n\n\n\n

                                    Rest of Search vs Related Terms<\/h2>\n\n\n\n

                                    Rest of Search vs Top of Search<\/h3>\n\n\n\n

                                    Top of Search<\/strong> usually refers to the most prominent, premium positions on a search results page. Rest of Search<\/strong> includes the remaining search results placements. Practically: top positions tend to have higher CTR and higher CPC; Rest of Search<\/strong> often offers better efficiency and incremental reach.<\/p>\n\n\n\n

                                    Rest of Search vs Product Page placements<\/h3>\n\n\n\n

                                    Product page placements appear on product detail pages or browsing experiences, not within search results. Rest of Search<\/strong> is still search-driven intent, which can behave differently in conversion rate and attribution compared with product page inventory.<\/p>\n\n\n\n

                                    Rest of Search vs Search impression share<\/h3>\n\n\n\n

                                    Search impression share measures how often your ads appeared out of eligible opportunities. Rest of Search<\/strong> is a where<\/em> (placement segment), while impression share is a how much<\/em> (coverage metric). Combining both helps you decide whether to grow coverage specifically in Rest of Search<\/strong> or elsewhere.<\/p>\n\n\n\n

                                    Who Should Learn Rest of Search<\/h2>\n\n\n\n
                                      \n
                                    • Marketers and media buyers:<\/strong> To control efficiency, scale, and bidding strategy in Paid Marketing<\/strong> and Shopping Ads<\/strong>.<\/li>\n
                                    • Analysts:<\/strong> To segment performance correctly and avoid misleading blended KPIs.<\/li>\n
                                    • Agencies:<\/strong> To communicate trade-offs clearly to clients and build repeatable optimization playbooks.<\/li>\n
                                    • Business owners and founders:<\/strong> To understand why costs rise as you chase premium placements\u2014and where profitable growth may still exist in Rest of Search<\/strong>.<\/li>\n
                                    • Developers and marketing engineers:<\/strong> To support reporting pipelines, automation rules, and catalog\/feed quality systems that materially affect Rest of Search<\/strong> outcomes.<\/li>\n<\/ul>\n\n\n\n

                                      Summary of Rest of Search<\/h2>\n\n\n\n

                                      Rest of Search<\/strong> is a placement segment that captures Shopping Ads<\/strong> shown in search results outside the top premium area. In Paid Marketing<\/strong>, it\u2019s essential for understanding where performance really comes from, how costs change by visibility, and how to scale without sacrificing profitability. When you track Rest of Search<\/strong> separately, you gain clearer optimization levers\u2014bid strategy, product selection, and catalog improvements\u2014that help you grow efficiently across the full search results landscape.<\/p>\n\n\n\n

                                      Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                      1) What does Rest of Search mean in practice?<\/h3>\n\n\n\n

                                      Rest of Search<\/strong> means your ads appeared in search results but not in the top premium positions. It\u2019s still search intent traffic, just with lower visibility and typically different CPC\/CTR dynamics.<\/p>\n\n\n\n

                                      2) Is Rest of Search always lower quality traffic?<\/h3>\n\n\n\n

                                      No. Rest of Search<\/strong> often has lower CTR, but conversion quality can be strong\u2014especially for specific queries where your product is a great match and competitively priced.<\/p>\n\n\n\n

                                      3) How do I improve Rest of Search performance for Shopping Ads?<\/h3>\n\n\n\n

                                      Focus on conversion fundamentals first: price competitiveness, in-stock rate, ratings\/reviews, and listing quality. Then tune bids and targeting so Rest of Search<\/strong> spend meets your efficiency targets.<\/p>\n\n\n\n

                                      4) Should I bid less for Rest of Search?<\/h3>\n\n\n\n

                                      Often yes, because Rest of Search<\/strong> commonly converts at different rates than premium placements. The right approach is placement-specific targets in your Paid Marketing<\/strong> strategy, not a blanket rule.<\/p>\n\n\n\n

                                      5) How do I know if Rest of Search is driving incremental sales?<\/h3>\n\n\n\n

                                      Use experiments: hold out budget from premium placements, compare time windows, or test bid adjustments while controlling for seasonality. Incrementality analysis is especially important in Paid Marketing<\/strong> where blended ROAS can hide cannibalization.<\/p>\n\n\n\n

                                      6) What metrics matter most when evaluating Rest of Search?<\/h3>\n\n\n\n

                                      Start with CPC, conversion rate, and ROAS\/ACoS (or profit). Then add impression share by placement to understand how much scalable opportunity exists in Rest of Search<\/strong>.<\/p>\n\n\n\n

                                      7) Can Rest of Search help reduce overall Shopping Ads costs?<\/h3>\n\n\n\n

                                      Yes. By allocating budget to efficient Rest of Search<\/strong> segments (where profitable), you can reduce blended CPC and protect ROAS while still maintaining reach within Shopping Ads<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                      In **Paid Marketing**, not every click comes from the most visible ad slot. Many **Shopping Ads** impressions and sales happen in positions that are *still on search results pages*, but not at the very top. **Rest of Search** is the common label for those lower search placements\u2014valuable inventory that often delivers different economics, intent signals, and optimization needs than premium positions.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1914],"tags":[],"class_list":["post-11339","post","type-post","status-publish","format-standard","hentry","category-shopping-ads"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11339"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11339\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}