{"id":11325,"date":"2026-04-01T18:04:28","date_gmt":"2026-04-01T18:04:28","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/organic-rank-on-shelf\/"},"modified":"2026-04-01T18:04:28","modified_gmt":"2026-04-01T18:04:28","slug":"organic-rank-on-shelf","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/organic-rank-on-shelf\/","title":{"rendered":"Organic Rank on Shelf: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Shopping Ads"},"content":{"rendered":"\n

Digital commerce has a \u201cshelf,\u201d even when there are no physical aisles. In Paid Marketing<\/strong>, understanding where your products appear\u2014both in paid placements and unpaid results\u2014can determine whether you win the click, the sale, or the repeat customer.<\/p>\n\n\n\n

Organic Rank on Shelf<\/strong> is the concept of measuring how prominently your products show up in non-paid<\/em> placements across digital retail environments that also run Shopping Ads<\/strong>. It helps marketers connect organic merchandising performance to paid spend decisions, so budgets aren\u2019t used to \u201cbuy back\u201d visibility you already earned\u2014or worse, to promote products that shoppers can\u2019t find organically.<\/p>\n\n\n\n

In modern Paid Marketing<\/strong> strategy, Organic Rank on Shelf<\/strong> matters because shoppers compare options quickly, retailers and marketplaces continuously re-rank products, and paid and organic surfaces increasingly influence each other through signals like sales velocity, availability, and content quality\u2014especially in Shopping Ads<\/strong> contexts.<\/p>\n\n\n\n

What Is Organic Rank on Shelf?<\/h2>\n\n\n\n

Organic Rank on Shelf<\/strong> is a measure of your product\u2019s position and visibility in unpaid<\/em> product listings on a digital shelf. Depending on the environment, that \u201cshelf\u201d might be:<\/p>\n\n\n\n

    \n
  • A retailer\u2019s search results page (e.g., a query for \u201crunning shoes\u201d)<\/li>\n
  • A marketplace category page (e.g., \u201cwireless earbuds\u201d category)<\/li>\n
  • A product grid on a retailer app<\/li>\n
  • A shopping surface that includes both paid and unpaid product modules alongside Shopping Ads<\/strong><\/li>\n<\/ul>\n\n\n\n

    At its core, Organic Rank on Shelf<\/strong> answers: When a shopper searches or browses without clicking an ad, how high up does my product appear, and how often?<\/em><\/p>\n\n\n\n

    The business meaning is straightforward: stronger organic placement typically drives more impressions, more clicks, and more sales\u2014without incremental ad spend. In Paid Marketing<\/strong>, it becomes a diagnostic metric: it reveals when paid campaigns are compensating for weak organic visibility versus accelerating already-strong products. Within Shopping Ads<\/strong>, it supports smarter bidding, better product selection, and more accurate incrementality thinking.<\/p>\n\n\n\n

    Why Organic Rank on Shelf Matters in Paid Marketing<\/h2>\n\n\n\n

    Organic Rank on Shelf<\/strong> is strategically important because it connects three realities that are often managed separately:<\/p>\n\n\n\n

      \n
    1. Merchandising drives discoverability.<\/strong> Product content, price competitiveness, ratings, and availability affect organic ranking.<\/li>\n
    2. Paid spend changes the environment.<\/strong> Shopping Ads<\/strong> influence what shoppers see first and can shift demand toward specific SKUs.<\/li>\n
    3. Retail algorithms respond to performance.<\/strong> Sales velocity and conversion signals can improve future visibility\u2014sometimes affecting organic placement.<\/li>\n<\/ol>\n\n\n\n

      Used well, Organic Rank on Shelf<\/strong> creates business value by helping teams:<\/p>\n\n\n\n

        \n
      • Protect efficiency: avoid overspending on products that already dominate the shelf organically.<\/li>\n
      • Find growth pockets: identify queries or categories where you rank poorly organically but can profitably use Shopping Ads<\/strong> to compete while you fix the underlying issues.<\/li>\n
      • Improve outcomes: higher organic visibility often lifts click share and conversion rates even as paid CPCs rise.<\/li>\n
      • Build competitive advantage: brands that monitor Organic Rank on Shelf<\/strong> can respond faster to competitor price moves, stockouts, or content upgrades.<\/li>\n<\/ul>\n\n\n\n

        In short, Organic Rank on Shelf<\/strong> turns \u201cvisibility\u201d into a measurable asset in Paid Marketing<\/strong>, not a vague hope.<\/p>\n\n\n\n

        How Organic Rank on Shelf Works<\/h2>\n\n\n\n

        Organic Rank on Shelf<\/strong> is more practical than procedural, but it generally works as an operational loop:<\/p>\n\n\n\n

          \n
        1. \n

          Input (the shelf context)<\/strong>\n – A defined set of keywords, categories, and product types\n – A target retailer\/marketplace and geography\n – Device context (mobile vs desktop) and sometimes audience context (new vs returning)<\/p>\n<\/li>\n

        2. \n

          Measurement (capture organic placement)<\/strong>\n – Record where products appear in organic listings for each query\/category\n – Capture page number, position, and whether the product is above the fold\n – Track frequency over time to account for volatility<\/p>\n<\/li>\n

        3. \n

          Diagnosis (identify drivers and blockers)<\/strong>\n – Compare rank shifts with changes in price, promotions, availability, reviews, content, and delivery promise\n – Separate systemic issues (poor content across many SKUs) from SKU-specific issues (stockout, low rating)<\/p>\n<\/li>\n

        4. \n

          Application (take action via Paid Marketing and merchandising)<\/strong>\n – Adjust Shopping Ads<\/strong> priorities (budget, bidding, product selection)\n – Improve feed and PDP content, pricing strategy, and inventory coordination\n – Align promotions so paid and organic reinforce each other<\/p>\n<\/li>\n

        5. \n

          Outcome (visibility and performance lift)<\/strong>\n – Improved organic placements where fixes were applied\n – More efficient Paid Marketing<\/strong> where paid is used to scale winners or cover gaps intentionally<\/p>\n<\/li>\n<\/ol>\n\n\n\n

          This loop is most effective when Organic Rank on Shelf<\/strong> is tracked consistently\u2014daily or weekly for key categories\u2014because retail shelves can change quickly.<\/p>\n\n\n\n

          Key Components of Organic Rank on Shelf<\/h2>\n\n\n\n

          A strong Organic Rank on Shelf<\/strong> program usually includes these building blocks:<\/p>\n\n\n\n

          Data inputs<\/h3>\n\n\n\n
            \n
          • Search queries and category paths that matter commercially<\/li>\n
          • SKU identifiers and product groupings (brand, model, variant)<\/li>\n
          • Price, availability, shipping promise, and promotion flags<\/li>\n
          • Ratings, review counts, and content completeness signals<\/li>\n<\/ul>\n\n\n\n

            Measurement methodology<\/h3>\n\n\n\n
              \n
            • Defined \u201cshelf\u201d locations (search, category, recommendations where measurable)<\/li>\n
            • Rules for counting rank (e.g., first appearance, best appearance, weighted by impressions)<\/li>\n
            • Handling personalization and localization (consistent test profiles, geo settings)<\/li>\n<\/ul>\n\n\n\n

              Processes and governance<\/h3>\n\n\n\n
                \n
              • Ownership across teams: Paid Marketing<\/strong>, retail\/ecommerce, SEO\/content, and supply chain<\/li>\n
              • Change logs: track when feeds, prices, inventory, or creatives change<\/li>\n
              • A cadence for insights and action (weekly visibility review, monthly deep dive)<\/li>\n<\/ul>\n\n\n\n

                Systems<\/h3>\n\n\n\n
                  \n
                • A reporting layer (dashboards) to visualize rank distribution and changes<\/li>\n
                • Alerting for sudden drops (often tied to stockouts or suppressed listings)<\/li>\n
                • Experimentation discipline to learn what moves rank versus what correlates<\/li>\n<\/ul>\n\n\n\n

                  Types of Organic Rank on Shelf<\/h2>\n\n\n\n

                  There aren\u2019t universal \u201cofficial\u201d types, but in practice Organic Rank on Shelf<\/strong> is tracked in a few useful contexts:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Query-based Organic Rank on Shelf<\/strong>\n – Position for specific keywords (e.g., \u201cprotein powder\u201d)\n – Best for aligning with Shopping Ads<\/strong> query coverage and search demand<\/p>\n<\/li>\n

                  2. \n

                    Category-based Organic Rank on Shelf<\/strong>\n – Placement within browse paths (e.g., Health > Supplements)\n – Best for retailers where browsing is a major discovery mode<\/p>\n<\/li>\n

                  3. \n

                    Brand vs non-brand Organic Rank on Shelf<\/strong>\n – Performance when shoppers search your brand terms versus generic terms\n – Useful for deciding when Paid Marketing<\/strong> should defend branded demand versus expand generics<\/p>\n<\/li>\n

                  4. \n

                    Weighted vs unweighted rank<\/strong>\n – Unweighted: simple average position\n – Weighted: rank weighted by impressions, search volume, or revenue importance\n Weighted approaches usually reflect business reality better, especially alongside Shopping Ads<\/strong> reporting.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    Real-World Examples of Organic Rank on Shelf<\/h2>\n\n\n\n

                    Example 1: Reducing paid spend on a SKU that already dominates<\/h3>\n\n\n\n

                    A consumer electronics brand notices a flagship product is consistently top-3 in Organic Rank on Shelf<\/strong> for its primary generic query. However, Shopping Ads<\/strong> budgets remain high on that SKU due to legacy campaign settings. The team reduces bids and reallocates spend to a mid-tier model with weaker organic placement but higher margin. Result: similar revenue, lower blended cost, and more incremental lift from Paid Marketing<\/strong>.<\/p>\n\n\n\n

                    Example 2: Using Shopping Ads to cover a temporary organic drop<\/h3>\n\n\n\n

                    A household goods company experiences an organic rank decline after reviews dip and a competitor runs aggressive promotions. Organic Rank on Shelf<\/strong> alerts the team early. They use Shopping Ads<\/strong> to maintain visibility while improving the product page content, addressing review quality drivers, and adjusting promotional pricing. Once organic rank recovers, paid pressure is reduced to protect ROAS.<\/p>\n\n\n\n

                    Example 3: Feed and content fixes that improve both organic and paid efficiency<\/h3>\n\n\n\n

                    A fashion retailer finds that variants (sizes\/colors) are inconsistently titled and images are missing on some SKUs. Organic placement is poor, and Shopping Ads<\/strong> CPCs are rising due to low engagement. After standardizing titles, enriching attributes, and improving imagery, Organic Rank on Shelf<\/strong> improves across multiple queries. Paid performance also improves because click-through rate rises and wasted spend on low-quality listings falls.<\/p>\n\n\n\n

                    Benefits of Using Organic Rank on Shelf<\/h2>\n\n\n\n

                    Tracking Organic Rank on Shelf<\/strong> can deliver tangible benefits:<\/p>\n\n\n\n

                      \n
                    • Performance improvements:<\/strong> Better organic placement can increase total impressions and clicks, which can lift conversion volume without proportional increases in Paid Marketing<\/strong> spend.<\/li>\n
                    • Cost savings:<\/strong> When organic visibility is strong, you can reduce reliance on Shopping Ads<\/strong> for the same SKU\/query\u2014especially on low-incrementality placements.<\/li>\n
                    • Efficiency gains:<\/strong> It becomes easier to prioritize which products deserve budget, which need content work, and which should be paused due to availability constraints.<\/li>\n
                    • Better shopper experience:<\/strong> Optimizing what drives organic rank (accurate titles, strong images, in-stock status) improves discovery and reduces friction after the click\u2014paid or organic.<\/li>\n<\/ul>\n\n\n\n

                      Challenges of Organic Rank on Shelf<\/h2>\n\n\n\n

                      Organic Rank on Shelf<\/strong> is powerful, but it has real limitations:<\/p>\n\n\n\n

                        \n
                      • Volatility and personalization:<\/strong> Rankings can change by location, device, and shopper history, making \u201cthe\u201d rank hard to pin down.<\/li>\n
                      • Measurement gaps:<\/strong> Some platforms limit data access, making it difficult to capture consistent organic positions at scale.<\/li>\n
                      • Attribution complexity:<\/strong> A lift in organic rank may be driven by pricing, inventory, seasonality, or Paid Marketing<\/strong> activity\u2014untangling cause and effect requires care.<\/li>\n
                      • Operational silos:<\/strong> Rank drivers often sit outside the Shopping Ads<\/strong> team (e.g., inventory, pricing, content), so improvements require cross-functional coordination.<\/li>\n
                      • Over-optimization risk:<\/strong> Chasing rank alone can lead to margin erosion (excess discounting) or content that doesn\u2019t match brand standards.<\/li>\n<\/ul>\n\n\n\n

                        Best Practices for Organic Rank on Shelf<\/h2>\n\n\n\n

                        To make Organic Rank on Shelf<\/strong> actionable rather than theoretical:<\/p>\n\n\n\n

                          \n
                        1. \n

                          Define the shelf you care about<\/strong>\n – Pick priority retailers\/marketplaces, categories, and a keyword set tied to revenue.\n – Separate brand and generic terms to avoid misleading averages.<\/p>\n<\/li>\n

                        2. \n

                          Track rank with context<\/strong>\n – Always pair rank with price, stock status, ratings, and promotion indicators.\n – Log meaningful changes (feed updates, campaign launches, price changes).<\/p>\n<\/li>\n

                        3. \n

                          Use Paid Marketing intentionally<\/strong>\n – Use Shopping Ads<\/strong> to:<\/p>\n

                            \n
                          • Defend visibility when organic rank temporarily drops<\/li>\n
                          • Expand into new queries while organic content matures<\/li>\n
                          • Concentrate demand on strategic SKUs (launches, high margin, high LTV)<\/li>\n
                          • Avoid defaulting to paid as a permanent patch for fixable organic issues.<\/li>\n<\/ul>\n<\/li>\n
                          • \n

                            Optimize product data quality<\/strong>\n – Improve titles, attributes, images, and categorization consistency.\n – Ensure variant handling is clean and avoids duplicative or thin listings.<\/p>\n<\/li>\n

                          • \n

                            Monitor competitors and thresholds<\/strong>\n – Set alert thresholds (e.g., \u201cdrop out of top-10\u201d) for key SKUs\/queries.\n – Watch competitor pricing and availability to anticipate rank shifts.<\/p>\n<\/li>\n

                          • \n

                            Build a repeatable operating cadence<\/strong>\n – Weekly: rank movers, stockouts, pricing anomalies\n – Monthly: deeper content audits, promotion planning, Paid Marketing<\/strong> reallocation<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                            Tools Used for Organic Rank on Shelf<\/h2>\n\n\n\n

                            Because Organic Rank on Shelf<\/strong> sits between merchandising and advertising, teams usually rely on a mix of tool categories:<\/p>\n\n\n\n

                              \n
                            • Analytics tools:<\/strong> To connect rank movements to traffic, conversion rate, revenue, and new customer metrics.<\/li>\n
                            • Retail and marketplace reporting:<\/strong> To evaluate product visibility, content health, and sales performance where available.<\/li>\n
                            • Ad platforms:<\/strong> Shopping Ads<\/strong> managers provide query\/product performance that can be compared against organic placement.<\/li>\n
                            • Product feed management systems:<\/strong> Helpful for attribute completeness, rule-based title optimization, and error monitoring.<\/li>\n
                            • Rank tracking and monitoring systems:<\/strong> Used to capture organic positions across keywords and categories with consistent sampling.<\/li>\n
                            • Reporting dashboards \/ BI:<\/strong> To unify organic rank, paid metrics, pricing, and inventory into one view for decision-making.<\/li>\n
                            • Automation and alerting:<\/strong> To flag stockouts, price changes, and sudden rank drops that require immediate action.<\/li>\n<\/ul>\n\n\n\n

                              Metrics Related to Organic Rank on Shelf<\/h2>\n\n\n\n

                              Organic Rank on Shelf<\/strong> is most useful when paired with metrics that explain impact:<\/p>\n\n\n\n

                                \n
                              • Average organic position:<\/strong> Useful directional signal; best when segmented by query group and weighted by importance.<\/li>\n
                              • Top-N coverage (Top 3 \/ Top 10 \/ Page 1 rate):<\/strong> A clearer indicator of meaningful visibility than small position changes.<\/li>\n
                              • Share of organic shelf:<\/strong> Portion of visible organic slots captured by your brand within a defined shelf view.<\/li>\n
                              • Organic impressions and clicks (where measurable):<\/strong> Validates whether better rank actually increases shopper engagement.<\/li>\n
                              • Out-of-stock rate and in-stock depth:<\/strong> A leading indicator for rank and conversion issues.<\/li>\n
                              • Price index \/ competitiveness:<\/strong> Relative pricing versus key competitors often correlates with rank shifts.<\/li>\n
                              • Ratings and review volume:<\/strong> Strong predictors of click propensity and sometimes ranking priority.<\/li>\n
                              • Blended efficiency metrics:<\/strong> ROAS\/MER alongside organic visibility to judge whether Paid Marketing<\/strong> is creating incremental value or substituting for organic.<\/li>\n<\/ul>\n\n\n\n

                                Future Trends of Organic Rank on Shelf<\/h2>\n\n\n\n

                                Several trends are shaping how Organic Rank on Shelf<\/strong> evolves inside Paid Marketing<\/strong>:<\/p>\n\n\n\n

                                  \n
                                • AI-driven ranking and content evaluation:<\/strong> Retail algorithms increasingly assess content quality, relevance, and predicted conversion, raising the bar for structured data and creative consistency.<\/li>\n
                                • Automation in bid and budget decisions:<\/strong> Expect tighter feedback loops where Shopping Ads<\/strong> automation responds to organic availability and rank signals (e.g., reducing spend on products with strong organic dominance).<\/li>\n
                                • More personalization:<\/strong> Ranks may differ more by shopper segment, membership status, or fulfillment preferences, making single-number reporting less reliable.<\/li>\n
                                • Privacy and measurement constraints:<\/strong> Less user-level tracking increases the importance of shelf-based measures as observable, platform-level signals.<\/li>\n
                                • Retail media expansion:<\/strong> As retailers grow ad offerings, the interaction between paid placements and organic ordering will receive more scrutiny, pushing teams to manage Organic Rank on Shelf<\/strong> and paid rank together.<\/li>\n<\/ul>\n\n\n\n

                                  Organic Rank on Shelf vs Related Terms<\/h2>\n\n\n\n

                                  Organic Rank on Shelf vs Share of Shelf<\/h3>\n\n\n\n

                                  Organic Rank on Shelf<\/strong> focuses on position<\/em> (how high you appear). Share of shelf<\/strong> focuses on presence and volume<\/em> (how many slots you occupy within a defined view). A brand can have decent share but poor rank if it appears many times lower on the page.<\/p>\n\n\n\n

                                  Organic Rank on Shelf vs Paid Rank on Shelf<\/h3>\n\n\n\n

                                  Organic Rank on Shelf<\/strong> measures unpaid placement. Paid rank on shelf measures where your sponsored placements appear. In Paid Marketing<\/strong>, comparing the two helps you understand whether Shopping Ads<\/strong> are filling an organic weakness or amplifying a strength.<\/p>\n\n\n\n

                                  Organic Rank on Shelf vs Share of Voice (SOV)<\/h3>\n\n\n\n

                                  Share of voice is typically media-centric (impression share across ads or channels). Organic Rank on Shelf<\/strong> is shelf-centric and closer to on-site visibility for products. They complement each other: SOV can be high while organic shelf visibility is weak (and vice versa).<\/p>\n\n\n\n

                                  Who Should Learn Organic Rank on Shelf<\/h2>\n\n\n\n
                                    \n
                                  • Marketers:<\/strong> To allocate Paid Marketing<\/strong> budgets more intelligently and avoid inefficient spend in Shopping Ads<\/strong>.<\/li>\n
                                  • Analysts:<\/strong> To build measurement frameworks that connect shelf visibility, conversion drivers, and incrementality.<\/li>\n
                                  • Agencies:<\/strong> To deliver better account strategy\u2014tying creative, feed quality, and bidding to observable shelf outcomes.<\/li>\n
                                  • Business owners and founders:<\/strong> To understand why products don\u2019t sell even with ad spend, and what operational fixes unlock growth.<\/li>\n
                                  • Developers and data teams:<\/strong> To support data pipelines, monitoring, and dashboards that make Organic Rank on Shelf<\/strong> reliable at scale.<\/li>\n<\/ul>\n\n\n\n

                                    Summary of Organic Rank on Shelf<\/h2>\n\n\n\n

                                    Organic Rank on Shelf<\/strong> measures how prominently your products appear in unpaid digital shelf placements. It matters because it clarifies when visibility is earned versus bought, and it helps teams use Paid Marketing<\/strong> and Shopping Ads<\/strong> more strategically. By tracking organic placement alongside pricing, availability, content quality, and paid performance, you can improve discovery, reduce wasted spend, and build a repeatable system for winning the shelf.<\/p>\n\n\n\n

                                    Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                    1) What does Organic Rank on Shelf actually measure?<\/h3>\n\n\n\n

                                    It measures where your products appear in unpaid<\/em> listings on a digital shelf\u2014typically organic search results or category grids on retailers and marketplaces\u2014often tracked as position, top-N coverage, or share of visible slots.<\/p>\n\n\n\n

                                    2) How is Organic Rank on Shelf different from SEO rankings?<\/h3>\n\n\n\n

                                    SEO rankings usually refer to web page positions in traditional search engines. Organic Rank on Shelf<\/strong> focuses on product placement within commerce shelves (retailer\/marketplace environments) where ranking factors include price, stock, ratings, and conversion signals.<\/p>\n\n\n\n

                                    3) How can Organic Rank on Shelf improve Paid Marketing results?<\/h3>\n\n\n\n

                                    When you know your organic visibility, you can decide where Paid Marketing<\/strong> should defend, accelerate, or step back. It helps prioritize Shopping Ads<\/strong> spend on products and queries where paid is most likely to be incremental.<\/p>\n\n\n\n

                                    4) Should I lower Shopping Ads bids if my organic rank is already high?<\/h3>\n\n\n\n

                                    Often, yes\u2014but not automatically. If Organic Rank on Shelf<\/strong> is strong, test bid reductions while monitoring total revenue, not just paid ROAS. Some categories still benefit from owning multiple placements, especially during peak season or competitive launches.<\/p>\n\n\n\n

                                    5) What causes Organic Rank on Shelf to drop suddenly?<\/h3>\n\n\n\n

                                    Common causes include stockouts, price increases versus competitors, removed promotions, declining ratings, content suppression, listing errors, or competitor improvements. Tracking rank alongside availability and price usually reveals the culprit quickly.<\/p>\n\n\n\n

                                    6) How often should I track Organic Rank on Shelf?<\/h3>\n\n\n\n

                                    For high-volume categories, daily or several times per week is ideal because shelves change fast. For smaller catalogs, weekly tracking can still support solid Shopping Ads<\/strong> and merchandising decisions.<\/p>\n\n\n\n

                                    7) Is Organic Rank on Shelf a single number for my whole brand?<\/h3>\n\n\n\n

                                    It can be summarized, but a single number can mislead. The most useful view segments Organic Rank on Shelf<\/strong> by retailer, category, query group, and product tier\u2014then ties it back to Paid Marketing<\/strong> goals and Shopping Ads<\/strong> performance.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                    Digital commerce has a \u201cshelf,\u201d even when there are no physical aisles. In **Paid Marketing**, understanding where your products appear\u2014both in paid placements and unpaid results\u2014can determine whether you win the click, the sale, or the repeat customer.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1914],"tags":[],"class_list":["post-11325","post","type-post","status-publish","format-standard","hentry","category-shopping-ads"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11325"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11325\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}