{"id":11303,"date":"2026-04-01T17:16:55","date_gmt":"2026-04-01T17:16:55","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/defense-campaign\/"},"modified":"2026-04-01T17:16:55","modified_gmt":"2026-04-01T17:16:55","slug":"defense-campaign","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/defense-campaign\/","title":{"rendered":"Defense Campaign: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Shopping Ads"},"content":{"rendered":"\n

A Defense Campaign<\/strong> is a deliberate paid strategy designed to protect your existing demand, profitability, and brand presence from competitors\u2014especially in high-intent placements like Shopping Ads<\/strong>. In Paid Marketing<\/strong>, it\u2019s the difference between \u201cwe\u2019re growing\u201d and \u201cwe\u2019re losing our best customers to someone else\u2019s bidding strategy.\u201d<\/p>\n\n\n\n

Modern auction-based advertising rewards relevance, price competitiveness, and strong operational execution. Competitors can target your branded demand, your best-selling SKUs, and your most profitable audiences. A well-structured Defense Campaign<\/strong> helps you hold key territory (brand, top products, repeat buyers, core categories) while you invest in expansion campaigns that drive incremental growth.<\/p>\n\n\n\n

What Is Defense Campaign?<\/h2>\n\n\n\n

A Defense Campaign<\/strong> is a campaign (or set of campaigns) built to maintain and protect<\/strong> performance that is already working\u2014rather than primarily seeking new demand. In Paid Marketing<\/strong>, \u201cdefense\u201d typically focuses on high-converting traffic you\u2019ve earned through brand building, strong product-market fit, distribution, or organic visibility.<\/p>\n\n\n\n

In the context of Shopping Ads<\/strong>, a Defense Campaign<\/strong> commonly targets:<\/p>\n\n\n\n

    \n
  • Your most valuable products (high margin, high conversion rate, high repeat rate)<\/li>\n
  • Brand and brand-adjacent queries (where allowed and relevant)<\/li>\n
  • Core categories where you already rank well in auctions and want to remain visible<\/li>\n
  • Bottom-funnel shoppers who compare multiple sellers for the same product<\/li>\n<\/ul>\n\n\n\n

    The business meaning is simple: you\u2019re paying to avoid losing revenue you would otherwise keep<\/strong>. Defense doesn\u2019t replace growth; it safeguards the foundation so your growth efforts aren\u2019t constantly leaking.<\/p>\n\n\n\n

    Why Defense Campaign Matters in Paid Marketing<\/h2>\n\n\n\n

    A Defense Campaign<\/strong> matters because auctions are competitive and dynamic. If you don\u2019t actively defend, you may see gradual performance erosion that looks like \u201cmarket changes\u201d but is often competitors capturing your demand.<\/p>\n\n\n\n

    Key reasons a Defense Campaign<\/strong> is strategically important in Paid Marketing<\/strong>:<\/p>\n\n\n\n

      \n
    • Protects high-intent demand:<\/strong> Shoppers searching for your brand or flagship products are close to purchase; losing that click is expensive.<\/li>\n
    • Stabilizes revenue and forecasting:<\/strong> Defensive coverage reduces volatility in Shopping Ads<\/strong> performance caused by competitor bidding, price changes, or seasonal pushes.<\/li>\n
    • Improves overall efficiency:<\/strong> Defensive campaigns often deliver strong conversion rates and predictable ROAS, helping fund more experimental prospecting.<\/li>\n
    • Maintains brand authority:<\/strong> Consistent visibility in Shopping Ads<\/strong> reinforces trust\u2014especially when shoppers are comparing near-identical products.<\/li>\n
    • Limits competitor conquesting:<\/strong> If competitors can easily outrank you on your best items, they can siphon repeat customers and increase your future acquisition costs.<\/li>\n<\/ul>\n\n\n\n

      A strong Defense Campaign<\/strong> is a competitive advantage because it forces competitors to pay more for your customers while you retain the most efficient traffic.<\/p>\n\n\n\n

      How Defense Campaign Works<\/h2>\n\n\n\n

      A Defense Campaign<\/strong> is both a planning discipline and an execution framework. In practice, it works like a loop:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger: Identify what must be protected<\/strong>\n You start with signals like:\n – Top revenue SKUs, top-margin SKUs, and hero categories\n – Rising competitor impression share on your products\n – Increasing CPCs on core terms or declining impression share\n – Reduced conversion rate on previously stable Shopping Ads<\/strong><\/p>\n<\/li>\n

      2. \n

        Analysis: Quantify defensive risk and value<\/strong>\n You evaluate:\n – Which products\/queries deliver the best incremental profit (not just revenue)\n – How sensitive conversion is to lost impression share (e.g., branded vs generic)\n – Auction insights (where available), price competitiveness, and stock status\n – Whether you\u2019re paying for clicks you would have gotten anyway (cannibalization)<\/p>\n<\/li>\n

      3. \n

        Execution: Build campaigns that prioritize protection<\/strong>\n In Paid Marketing<\/strong>, defense execution usually includes:\n – Segmented campaigns for brand, hero SKUs, and core categories\n – Higher priority or stronger bidding rules where defense is critical\n – Tight product grouping and clear budgets to prevent overspending\n – Audience overlays (e.g., past purchasers) where the platform supports it<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome: Preserve profitable visibility<\/strong>\n The expected outcome is:\n – More stable impression share on priority products\n – Fewer lost sales to competitor listings in Shopping Ads<\/strong>\n – Predictable ROAS and reduced revenue \u201cleakage\u201d during competitor pushes<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Defense is not \u201cset and forget.\u201d It\u2019s continuous monitoring and adjustment as pricing, inventory, and competitors change.<\/p>\n\n\n\n

        Key Components of Defense Campaign<\/h2>\n\n\n\n

        A high-performing Defense Campaign<\/strong> in Paid Marketing<\/strong> and Shopping Ads<\/strong> relies on a few core elements:<\/p>\n\n\n\n

        Product and feed readiness<\/h3>\n\n\n\n
          \n
        • Accurate titles, attributes, identifiers, and categorization<\/li>\n
        • Competitive pricing signals where applicable<\/li>\n
        • Clean variants (size\/color) and correct landing pages<\/li>\n
        • Promotion and shipping settings consistent with what shoppers see<\/li>\n<\/ul>\n\n\n\n

          Campaign structure designed for control<\/h3>\n\n\n\n
            \n
          • Separation of hero SKUs from long tail products<\/li>\n
          • Budget isolation so core products don\u2019t lose out during peak demand<\/li>\n
          • Clear segmentation by margin bands, category, or lifecycle stage<\/li>\n<\/ul>\n\n\n\n

            Bidding and budget governance<\/h3>\n\n\n\n
              \n
            • Guardrails that prioritize profitability (not just top-line revenue)<\/li>\n
            • Rules for out-of-stock products (pause\/exclude quickly)<\/li>\n
            • Dayparting and geo adjustments where performance varies significantly<\/li>\n<\/ul>\n\n\n\n

              Data inputs and decisioning<\/h3>\n\n\n\n
                \n
              • Margin and COGS data (at least by category or product group)<\/li>\n
              • Inventory and lead-time status<\/li>\n
              • Customer lifetime value (CLV) or repeat rate assumptions<\/li>\n
              • Competitive price benchmarks and auction diagnostics (where available)<\/li>\n<\/ul>\n\n\n\n

                Team responsibilities<\/h3>\n\n\n\n
                  \n
                • Clear owner for feed health, price competitiveness, and campaign performance<\/li>\n
                • Defined escalation path when defense performance drops (pricing, merchandising, ops)<\/li>\n<\/ul>\n\n\n\n

                  Types of Defense Campaign<\/h2>\n\n\n\n

                  \u201cDefense\u201d isn\u2019t a single formal campaign type; it\u2019s an approach. In Shopping Ads<\/strong> and broader Paid Marketing<\/strong>, common defensive variants include:<\/p>\n\n\n\n

                  1) Brand defense<\/h3>\n\n\n\n

                  Protects brand-led demand by ensuring your listings remain prominent when shoppers search for your brand or branded products. This often overlaps with branded search but can also apply to Shopping Ads<\/strong> where brand signals influence matching and clicks.<\/p>\n\n\n\n

                  2) Hero SKU defense<\/h3>\n\n\n\n

                  Focuses budget and bidding on a small set of products that drive outsized revenue or profit. These SKUs are most likely to be targeted by competitors and most damaging to lose.<\/p>\n\n\n\n

                  3) Category dominance defense<\/h3>\n\n\n\n

                  Protects a category where you are a known leader (e.g., \u201crunning socks\u201d or \u201cwireless earbuds\u201d) by maintaining high visibility across multiple related SKUs\u2014especially when competitors launch aggressive promotions.<\/p>\n\n\n\n

                  4) Retention defense (customer-base protection)<\/h3>\n\n\n\n

                  Targets past purchasers, cart abandoners, or high-intent audiences (when supported) to prevent competitors from intercepting repeat purchases. It\u2019s defensive because you\u2019re protecting customers you already earned.<\/p>\n\n\n\n

                  Real-World Examples of Defense Campaign<\/h2>\n\n\n\n

                  Example 1: DTC brand defending a flagship product line in Shopping Ads<\/h3>\n\n\n\n

                  A direct-to-consumer brand has three hero products responsible for 55% of profit. Competitors begin bidding aggressively on similar items, and impression share drops. The team builds a Defense Campaign<\/strong> with dedicated budgets for those products, tighter product grouping, and stricter ROAS targets. In Shopping Ads<\/strong>, this prevents budget from drifting into low-margin variants and restores consistent visibility for the hero items.<\/p>\n\n\n\n

                  Example 2: Retailer protecting branded demand during seasonal promos<\/h3>\n\n\n\n

                  A retailer runs major seasonal promotions. Competitors launch price cuts and increase bids on similar products. The retailer\u2019s Paid Marketing<\/strong> team uses a Defense Campaign<\/strong> to isolate branded and top-category inventory, ensuring promotions are reflected correctly in the feed and that top-selling products remain eligible and well-funded. Result: fewer lost sales during peak weeks and more stable ROAS.<\/p>\n\n\n\n

                  Example 3: Marketplace seller defending against \u201clookalike\u201d listings<\/h3>\n\n\n\n

                  A seller on a marketplace faces copycat listings using similar images and pricing. A Defense Campaign<\/strong> focuses on best-reviewed SKUs, keeps budgets stable on high-converting product groups, and monitors impression share and CPC spikes daily. In Shopping Ads<\/strong>, the seller maintains a strong presence on the most conversion-ready placements even when competitors undercut temporarily.<\/p>\n\n\n\n

                  Benefits of Using Defense Campaign<\/h2>\n\n\n\n

                  A well-run Defense Campaign<\/strong> can deliver measurable gains across Paid Marketing<\/strong>:<\/p>\n\n\n\n

                    \n
                  • Performance stability:<\/strong> More consistent impression share and conversion rates for priority products in Shopping Ads<\/strong>.<\/li>\n
                  • Lower opportunity cost:<\/strong> Avoids losing high-intent clicks that would be expensive to re-acquire later.<\/li>\n
                  • Better budget efficiency:<\/strong> Prevents overspending on low-priority products while underfunding hero SKUs.<\/li>\n
                  • Stronger profitability control:<\/strong> By isolating high-margin groups, you can defend profit\u2014not just revenue.<\/li>\n
                  • Improved customer experience:<\/strong> Shoppers find the \u201cofficial\u201d or preferred listing faster, reducing confusion and friction.<\/li>\n<\/ul>\n\n\n\n

                    Challenges of Defense Campaign<\/h2>\n\n\n\n

                    Defense is powerful, but it has pitfalls\u2014especially in auction-driven Shopping Ads<\/strong>.<\/p>\n\n\n\n

                      \n
                    • Cannibalization risk:<\/strong> You may pay for clicks you might have earned via organic or direct traffic. Defense needs incremental thinking, not just last-click credit.<\/li>\n
                    • Budget crowd-out:<\/strong> Over-funding defense can starve acquisition campaigns, slowing growth in Paid Marketing<\/strong>.<\/li>\n
                    • Feed and inventory complexity:<\/strong> Out-of-stock hero SKUs or inaccurate attributes can break defensive coverage quickly.<\/li>\n
                    • Measuring incrementality:<\/strong> It\u2019s hard to prove what you \u201cprevented\u201d (lost sales) without experiments, holdouts, or careful benchmarking.<\/li>\n
                    • Competitive spiral:<\/strong> If multiple advertisers escalate bids defensively, CPCs can rise without matching conversion gains.<\/li>\n<\/ul>\n\n\n\n

                      Best Practices for Defense Campaign<\/h2>\n\n\n\n

                      Build a protect-first product hierarchy<\/h3>\n\n\n\n

                      Define what you must defend and why:\n– Tier 1: Hero SKUs (profit + volume)\n– Tier 2: High-margin category leaders\n– Tier 3: Long tail products (defend selectively)<\/p>\n\n\n\n

                      Isolate budgets and controls<\/h3>\n\n\n\n

                      Keep your Defense Campaign<\/strong> separate from broad prospecting:\n– Dedicated budgets for hero SKUs and core categories\n– Clear bid\/ROAS rules per tier\n– Quick pause rules for out-of-stock or low-rated listings<\/p>\n\n\n\n

                      Use profit-aware targets where possible<\/h3>\n\n\n\n

                      ROAS is not profit. For Shopping Ads<\/strong>, incorporate margin bands:\n– Higher allowable CPCs for higher-margin products\n– Stricter efficiency targets for low-margin items that are easy to overspend on<\/p>\n\n\n\n

                      Monitor competitive pressure continuously<\/h3>\n\n\n\n

                      Track:\n– Impression share trends on defended product groups\n– CPC inflation and conversion rate shifts\n– Price competitiveness and shipping\/promo mismatches<\/p>\n\n\n\n

                      Run controlled tests<\/h3>\n\n\n\n

                      To avoid overpaying in Paid Marketing<\/strong>:\n– Use time-based or geo-based experiments when feasible\n– Test reducing defense bids on low-risk segments to see if sales actually drop\n– Compare defended vs non-defended product groups with similar seasonality<\/p>\n\n\n\n

                      Keep the feed \u201cdefense-ready\u201d<\/h3>\n\n\n\n

                      Strong Shopping Ads<\/strong> defense depends on operational excellence:\n– Fast updates for pricing, availability, and promotions\n– Accurate attributes and consistent product taxonomy\n– Structured titles that match how shoppers search<\/p>\n\n\n\n

                      Tools Used for Defense Campaign<\/h2>\n\n\n\n

                      A Defense Campaign<\/strong> is usually managed with a stack of operational and measurement tools rather than one dedicated \u201cdefense\u201d product.<\/p>\n\n\n\n

                        \n
                      • Ad platforms:<\/strong> To build segmented campaigns, set bidding rules, manage budgets, and analyze auction\/placement diagnostics for Shopping Ads<\/strong>.<\/li>\n
                      • Analytics tools:<\/strong> To evaluate assisted conversions, new vs returning customer behavior, and category-level profitability signals in Paid Marketing<\/strong>.<\/li>\n
                      • Feed management systems:<\/strong> To validate attributes, apply rules at scale, and keep inventory\/pricing fresh\u2014critical for defensive coverage.<\/li>\n
                      • CRM and customer data platforms:<\/strong> To identify high-value segments and retention-focused defense opportunities (repeat buyers, churn risk).<\/li>\n
                      • Reporting dashboards \/ BI:<\/strong> To unify metrics like margin, ROAS, impression share, and stock status into one decision view.<\/li>\n
                      • Automation and alerting:<\/strong> To flag CPC spikes, sudden impression share losses, disapprovals, or out-of-stock hero SKUs.<\/li>\n<\/ul>\n\n\n\n

                        Metrics Related to Defense Campaign<\/h2>\n\n\n\n

                        Because a Defense Campaign<\/strong> is about protection, you need metrics that reflect both efficiency and coverage.<\/p>\n\n\n\n

                        Coverage and competitiveness<\/h3>\n\n\n\n
                          \n
                        • Impression share (overall and on priority products)<\/strong><\/li>\n
                        • Top-of-page \/ prominent placement rate<\/strong> (platform-dependent)<\/li>\n
                        • Auction\/competitive visibility indicators<\/strong> (where provided)<\/li>\n
                        • Price competitiveness signals<\/strong> (relative price, promo presence)<\/li>\n<\/ul>\n\n\n\n

                          Efficiency and profitability<\/h3>\n\n\n\n
                            \n
                          • ROAS \/ POAS (profit on ad spend)<\/strong><\/li>\n
                          • Contribution margin from defended products<\/strong><\/li>\n
                          • CPC and CPM trends<\/strong><\/li>\n
                          • Conversion rate<\/strong> for defended product groups<\/li>\n<\/ul>\n\n\n\n

                            Customer and lifecycle impact<\/h3>\n\n\n\n
                              \n
                            • New vs returning customer mix<\/strong> (defense often skews returning)<\/li>\n
                            • Repeat purchase rate<\/strong> for defended categories<\/li>\n
                            • Customer acquisition cost (CAC)<\/strong> shifts when defense changes<\/li>\n<\/ul>\n\n\n\n

                              Quality and operations<\/h3>\n\n\n\n
                                \n
                              • Feed error\/disapproval rate<\/strong><\/li>\n
                              • Out-of-stock rate<\/strong> on defended SKUs<\/li>\n
                              • Landing page speed and availability<\/strong> (to avoid wasting defensive spend)<\/li>\n<\/ul>\n\n\n\n

                                Future Trends of Defense Campaign<\/h2>\n\n\n\n

                                Several shifts are changing how Defense Campaign<\/strong> strategy is executed in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                                  \n
                                • AI-driven bidding with more constraints:<\/strong> Automation will keep improving, but advertisers will rely more on guardrails (profit targets, inventory signals, brand rules) to ensure defense remains profitable.<\/li>\n
                                • First-party data importance:<\/strong> As measurement becomes more privacy-centered, retailers and brands will lean on first-party signals (customer lists, lifetime value tiers) to make retention defense smarter.<\/li>\n
                                • More dynamic product-level decisions:<\/strong> Defense will increasingly be applied at the SKU and margin-band level, not just at broad campaign levels, especially for Shopping Ads<\/strong> portfolios with thousands of items.<\/li>\n
                                • Incrementality testing becomes standard:<\/strong> Teams will adopt more experimentation to avoid paying for \u201cunnecessary\u201d defense when organic strength is already sufficient.<\/li>\n
                                • Omnichannel alignment:<\/strong> Defense will expand beyond digital shelves to include local availability, store fulfillment promises, and unified pricing\u2014because shoppers compare across channels instantly.<\/li>\n<\/ul>\n\n\n\n

                                  Defense Campaign vs Related Terms<\/h2>\n\n\n\n

                                  Defense Campaign vs Brand Campaign<\/h3>\n\n\n\n

                                  A brand campaign is often designed to build awareness and preference broadly. A Defense Campaign<\/strong> is narrower and more tactical: it protects high-intent demand and revenue that is already at risk\u2014often at the bottom of the funnel in Shopping Ads<\/strong>.<\/p>\n\n\n\n

                                  Defense Campaign vs Conquesting Campaign<\/h3>\n\n\n\n

                                  Conquesting targets competitors\u2019 audiences, brands, or product categories to steal share. A Defense Campaign<\/strong> does the opposite: it prevents competitors from stealing yours. In Paid Marketing<\/strong>, most mature accounts run both\u2014defense for stability, conquesting for growth.<\/p>\n\n\n\n

                                  Defense Campaign vs Remarketing \/ Retargeting<\/h3>\n\n\n\n

                                  Remarketing re-engages users who visited or showed intent. Retargeting can be part of a Defense Campaign<\/strong>, but defense also includes protecting product visibility, impression share, and core categories within Shopping Ads<\/strong>, even for net-new shoppers who already prefer your brand.<\/p>\n\n\n\n

                                  Who Should Learn Defense Campaign<\/h2>\n\n\n\n
                                    \n
                                  • Marketers:<\/strong> To balance growth and efficiency, and to prevent competitors from eroding your strongest performance areas in Paid Marketing<\/strong>.<\/li>\n
                                  • Analysts:<\/strong> To measure incrementality, identify cannibalization, and build dashboards that separate \u201cprotected revenue\u201d from \u201cincremental growth.\u201d<\/li>\n
                                  • Agencies:<\/strong> To structure accounts with clear governance\u2014so Shopping Ads<\/strong> budgets don\u2019t drift away from the client\u2019s most valuable SKUs.<\/li>\n
                                  • Business owners and founders:<\/strong> To protect profit centers and reduce the risk of sudden revenue drops when competitors enter or promotions intensify.<\/li>\n
                                  • Developers and technical teams:<\/strong> To support feed accuracy, inventory syncing, margin data pipelines, and alerting\u2014often the hidden backbone of a successful Defense Campaign<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                    Summary of Defense Campaign<\/h2>\n\n\n\n

                                    A Defense Campaign<\/strong> is a protective approach in Paid Marketing<\/strong> that focuses on maintaining visibility and profitability for your most valuable demand. Within Shopping Ads<\/strong>, it commonly defends hero SKUs, core categories, and high-intent shoppers by using segmented structure, controlled budgets, feed excellence, and profit-aware optimization. Done well, it stabilizes performance, reduces competitive leakage, and creates a stronger foundation for acquisition and growth.<\/p>\n\n\n\n

                                    Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                    1) What is a Defense Campaign in Paid Marketing?<\/h3>\n\n\n\n

                                    A Defense Campaign<\/strong> is a campaign strategy designed to protect existing demand\u2014such as branded interest, top products, or repeat customers\u2014so competitors can\u2019t easily capture that revenue through aggressive bidding or promotions.<\/p>\n\n\n\n

                                    2) How do Defense Campaign strategies apply to Shopping Ads?<\/h3>\n\n\n\n

                                    In Shopping Ads<\/strong>, defense typically means isolating hero SKUs and core categories into tightly controlled campaigns with dedicated budgets, strong feed quality, and bidding rules that maintain profitable impression share on priority products.<\/p>\n\n\n\n

                                    3) Will a Defense Campaign increase CPCs?<\/h3>\n\n\n\n

                                    It can, especially in competitive auctions. The goal is not the lowest CPC; it\u2019s protecting profitable conversion volume. If CPC rises without defending incremental profit, that\u2019s a signal to test tighter targets or narrower coverage.<\/p>\n\n\n\n

                                    4) How do I know which products to include in a Defense Campaign?<\/h3>\n\n\n\n

                                    Start with products that combine high conversion rate and high contribution margin, plus strategic importance (flagship products, high repeat rate, or category leaders). In Paid Marketing<\/strong>, also consider operational reliability\u2014avoid defending SKUs that frequently go out of stock.<\/p>\n\n\n\n

                                    5) Is a Defense Campaign only for big brands?<\/h3>\n\n\n\n

                                    No. Smaller advertisers often benefit even more because losing a few hero products can swing total revenue. A focused Defense Campaign<\/strong> in Shopping Ads<\/strong> can protect a small catalog\u2019s most important SKUs efficiently.<\/p>\n\n\n\n

                                    6) How can I measure whether my Defense Campaign is working?<\/h3>\n\n\n\n

                                    Track impression share and conversion stability on defended product groups, ROAS\/POAS, and changes in competitor visibility. For stronger proof, run controlled experiments to see whether reducing defense causes measurable revenue loss.<\/p>\n\n\n\n

                                    7) What\u2019s the biggest mistake teams make with Defense Campaign?<\/h3>\n\n\n\n

                                    Over-defending everything. When defense becomes too broad, budgets get diluted and you may pay for non-incremental clicks. The best Defense Campaign<\/strong> is selective, profit-aware, and continuously validated with data.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                    A **Defense Campaign** is a deliberate paid strategy designed to protect your existing demand, profitability, and brand presence from competitors\u2014especially in high-intent placements like **Shopping Ads**. In **Paid Marketing**, it\u2019s the difference between \u201cwe\u2019re growing\u201d and \u201cwe\u2019re losing our best customers to someone else\u2019s bidding strategy.\u201d<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1914],"tags":[],"class_list":["post-11303","post","type-post","status-publish","format-standard","hentry","category-shopping-ads"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11303"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11303\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}