{"id":11273,"date":"2026-04-01T16:06:43","date_gmt":"2026-04-01T16:06:43","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/advertising-cost-of-sales\/"},"modified":"2026-04-01T16:06:43","modified_gmt":"2026-04-01T16:06:43","slug":"advertising-cost-of-sales","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/advertising-cost-of-sales\/","title":{"rendered":"Advertising Cost of Sales: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Shopping Ads"},"content":{"rendered":"\n

Advertising Cost of Sales\u2014often shortened to ACoS<\/strong>\u2014is one of the most important efficiency metrics in Paid Marketing<\/strong> where ads are directly tied to revenue. It\u2019s especially common in Shopping Ads<\/strong>, where platforms can connect a click to a product purchase and a specific order value.<\/p>\n\n\n\n

At its core, Advertising Cost of Sales<\/strong> tells you how much you spent on advertising to generate a dollar of sales. Because it translates performance into a single, comparable ratio, ACoS is widely used to steer bidding, budgets, product prioritization, and profitability decisions in modern Paid Marketing<\/strong>.<\/p>\n\n\n\n

\n\n\n\n

What Is Advertising Cost of Sales?<\/h2>\n\n\n\n

Advertising Cost of Sales (ACoS)<\/strong> is a metric that measures advertising spend as a percentage of the revenue attributed to ads.<\/p>\n\n\n\n

Basic definition:<\/strong><\/p>\n\n\n\n

    \n
  • ACoS = Ad Spend \u00f7 Attributed Sales (Revenue)<\/strong><\/li>\n
  • Usually expressed as a percentage.<\/li>\n<\/ul>\n\n\n\n

    If you spent $20 on ads and generated $100 in attributed sales, your Advertising Cost of Sales<\/strong> is 20%.<\/p>\n\n\n\n

    The core concept<\/h3>\n\n\n\n

    ACoS answers a practical question: \u201cHow expensive is it to generate sales using ads?\u201d<\/strong> In Paid Marketing<\/strong>, this is crucial because you can scale spend quickly\u2014and just as quickly scale losses if you\u2019re not monitoring efficiency.<\/p>\n\n\n\n

    The business meaning<\/h3>\n\n\n\n

    ACoS is not just a marketing metric; it\u2019s a proxy for unit economics<\/strong>. A \u201cgood\u201d ACoS depends on your gross margin, fulfillment costs, and business goals (growth vs. profit). For many teams, Advertising Cost of Sales<\/strong> becomes the common language between marketing and finance.<\/p>\n\n\n\n

    Where it fits in Paid Marketing<\/h3>\n\n\n\n

    ACoS is most relevant when campaigns are optimized toward purchases and revenue, not just traffic. You\u2019ll see it in performance-driven channels like retail media, marketplace ads, and ecommerce-focused Shopping Ads<\/strong>, where attribution to a product-level sale is available.<\/p>\n\n\n\n

    Its role inside Shopping Ads<\/h3>\n\n\n\n

    In Shopping Ads<\/strong>, ACoS helps you decide:\n– Which products can afford higher bids\n– Which queries or product groups should be scaled or cut\n– Whether a campaign is profitable at current conversion rates and average order value<\/p>\n\n\n\n

    \n\n\n\n

    Why Advertising Cost of Sales Matters in Paid Marketing<\/h2>\n\n\n\n

    Advertising Cost of Sales<\/strong> matters because it links spend directly to outcomes that businesses care about: revenue and profit.<\/p>\n\n\n\n

    Strategic importance<\/h3>\n\n\n\n

    In Paid Marketing<\/strong>, budgets are finite and competition is constant. ACoS gives a fast, comparable read on whether your spend is creating sustainable returns\u2014especially across many SKUs, campaigns, and audiences.<\/p>\n\n\n\n

    Business value<\/h3>\n\n\n\n

    Used correctly, Advertising Cost of Sales<\/strong> supports:\n– Profit-aware scaling (increase spend where efficiency is strong)\n– Smarter product assortment decisions (promote high-margin items more aggressively)\n– Better forecasting (predict revenue from planned spend)<\/p>\n\n\n\n

    Marketing outcomes<\/h3>\n\n\n\n

    ACoS provides a practical control lever for optimizing Shopping Ads<\/strong>:\n– Lower ACoS often means improved bidding efficiency, better targeting, and stronger product pages.\n– Stable ACoS at higher spend can indicate scalable performance.<\/p>\n\n\n\n

    Competitive advantage<\/h3>\n\n\n\n

    Teams that treat Advertising Cost of Sales<\/strong> as a living metric\u2014by segment, product, and intent\u2014tend to outmaneuver competitors who look only at average account-level numbers.<\/p>\n\n\n\n

    \n\n\n\n

    How Advertising Cost of Sales Works<\/h2>\n\n\n\n

    Advertising Cost of Sales<\/strong> is a calculation, but it becomes powerful when operationalized in day-to-day Paid Marketing<\/strong> decisions. In practice, it works like a feedback loop:<\/p>\n\n\n\n

      \n
    1. \n

      Input (data capture)<\/strong>\n – Ad spend by campaign\/ad group\/product\n – Attributed sales (revenue) from those ads\n – Optional: returns\/cancellations, discounts, shipping, and taxes (depending on how you define \u201csales\u201d)<\/p>\n<\/li>\n

    2. \n

      Processing (calculation and segmentation)<\/strong>\n – Compute ACoS overall and by segments such as product group, query, audience, device, and placement.\n – Compare ACoS to targets based on margin and business goals.<\/p>\n<\/li>\n

    3. \n

      Application (optimization)<\/strong>\n – Adjust bids and budgets\n – Move products between campaigns (e.g., \u201chero products\u201d vs. \u201cclearance\u201d)\n – Improve feeds, creatives, and landing pages that influence conversion rate<\/p>\n<\/li>\n

    4. \n

      Outcome (efficiency and profitability)<\/strong>\n – Improved efficiency in Shopping Ads<\/strong>\n – Better alignment between Paid Marketing<\/strong> spend and profit\n – Clearer decisions on scaling or cutting campaigns<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      \n\n\n\n

      Key Components of Advertising Cost of Sales<\/h2>\n\n\n\n

      To manage Advertising Cost of Sales<\/strong> effectively, you need more than the formula\u2014you need reliable inputs, governance, and workflow.<\/p>\n\n\n\n

      Data inputs<\/h3>\n\n\n\n
        \n
      • Ad spend<\/strong> (by campaign, product, keyword\/query where available)<\/li>\n
      • Attributed sales<\/strong> (revenue assigned to the ads)<\/li>\n
      • Conversion events<\/strong> (purchases, sometimes including add-to-cart signals for diagnostics)<\/li>\n
      • Product margin data<\/strong> (COGS and gross margin by SKU, ideally)<\/li>\n
      • Operational costs<\/strong> (shipping, marketplace fees, payment processing, returns)<\/li>\n<\/ul>\n\n\n\n

        Systems and processes<\/h3>\n\n\n\n
          \n
        • Attribution settings<\/strong> (click-through windows, view-through rules, model choice)<\/li>\n
        • Product feed management<\/strong> (titles, categories, GTINs, attributes, price, availability)<\/li>\n
        • Campaign structure<\/strong> that allows meaningful ACoS analysis (by brand vs. non-brand, by product tier, by intent)<\/li>\n<\/ul>\n\n\n\n

          Team responsibilities (governance)<\/h3>\n\n\n\n
            \n
          • Marketing owns Paid Marketing<\/strong> optimization decisions.<\/li>\n
          • Finance or ops provides margin and cost assumptions.<\/li>\n
          • Analytics ensures measurement consistency so Advertising Cost of Sales<\/strong> is comparable over time.<\/li>\n<\/ul>\n\n\n\n
            \n\n\n\n

            Types of Advertising Cost of Sales<\/h2>\n\n\n\n

            ACoS doesn\u2019t have \u201cofficial\u201d types the way ad formats do, but there are important distinctions that affect decision-making.<\/p>\n\n\n\n

            Actual ACoS vs. Target ACoS<\/h3>\n\n\n\n
              \n
            • Actual ACoS<\/strong>: what happened based on spend and attributed sales.<\/li>\n
            • Target ACoS<\/strong>: what you can afford based on gross margin and goals.<\/li>\n<\/ul>\n\n\n\n

              A common approach is to set different target ACoS thresholds for different product categories or lifecycle stages.<\/p>\n\n\n\n

              Product-level ACoS vs. Account-level ACoS<\/h3>\n\n\n\n
                \n
              • Account-level ACoS<\/strong> can hide problems; one profitable SKU may mask another that\u2019s losing money.<\/li>\n
              • Product-level ACoS<\/strong> is critical in Shopping Ads<\/strong>, where performance varies widely by item, price point, and intent.<\/li>\n<\/ul>\n\n\n\n

                New-customer ACoS vs. blended ACoS (where measurable)<\/h3>\n\n\n\n

                Some businesses are willing to accept a higher Advertising Cost of Sales<\/strong> to acquire new customers, expecting repeat purchases to improve lifetime value. If you can segment new vs. returning customers, you can run more realistic targets.<\/p>\n\n\n\n

                \n\n\n\n

                Real-World Examples of Advertising Cost of Sales<\/h2>\n\n\n\n

                Example 1: Scaling a high-margin product in Shopping Ads<\/h3>\n\n\n\n

                A brand sells a $60 item with strong margins. In Shopping Ads<\/strong>, it sees:\n– Spend: $1,200\n– Attributed sales: $6,000\nACoS = 20%<\/strong><\/p>\n\n\n\n

                If the product\u2019s gross margin supports a 30% target Advertising Cost of Sales<\/strong>, the team can increase bids and budget to win more impressions while staying profitable.<\/p>\n\n\n\n

                Example 2: Diagnosing a rising ACoS after a price change<\/h3>\n\n\n\n

                A retailer increases price by 10%. Conversion rate drops, attributed sales fall, and Advertising Cost of Sales<\/strong> rises from 18% to 28%. The Paid Marketing<\/strong> team responds by:\n– Splitting campaigns by price tier\n– Testing new feed titles and images\n– Adjusting bids downward on low-intent queries<\/p>\n\n\n\n

                This is a common pattern in Shopping Ads<\/strong>: price and conversion rate shifts can move ACoS quickly.<\/p>\n\n\n\n

                Example 3: Cleaning up \u201cfalse efficiency\u201d caused by attribution<\/h3>\n\n\n\n

                An account shows a low ACoS, but it\u2019s concentrated on branded queries or repeat buyers. After segmenting performance, non-brand Shopping Ads<\/strong> campaigns reveal a much higher Advertising Cost of Sales<\/strong>. The team sets separate targets and reallocates budget to campaigns that genuinely drive incremental growth.<\/p>\n\n\n\n

                \n\n\n\n

                Benefits of Using Advertising Cost of Sales<\/h2>\n\n\n\n

                Performance improvements<\/h3>\n\n\n\n

                When ACoS is tracked at the right granularity, teams can identify:\n– Which products are under-bid (profitable but limited volume)\n– Which searches are wasting spend\n– Which categories need better merchandising or landing page improvements<\/p>\n\n\n\n

                Cost savings and efficiency gains<\/h3>\n\n\n\n

                Advertising Cost of Sales<\/strong> naturally pushes Paid Marketing<\/strong> teams to eliminate inefficiencies:\n– Reduce spend on poor-converting product groups\n– Cut placements or segments that inflate cost without sales\n– Optimize feeds to improve relevance and reduce wasted clicks in Shopping Ads<\/strong><\/p>\n\n\n\n

                Better customer experience (indirect but real)<\/h3>\n\n\n\n

                Optimizing for ACoS often encourages better product data and more accurate ads. In Shopping Ads<\/strong>, cleaner feeds and better matching reduce irrelevant clicks\u2014meaning users see products that truly fit what they\u2019re looking for.<\/p>\n\n\n\n

                \n\n\n\n

                Challenges of Advertising Cost of Sales<\/h2>\n\n\n\n

                Attribution limitations<\/h3>\n\n\n\n

                Advertising Cost of Sales<\/strong> depends on attributed sales, and attribution can be imperfect due to:\n– Cross-device behavior\n– View-through vs. click-through differences\n– Multiple touchpoints across channels\n– Changes in privacy and tracking<\/p>\n\n\n\n

                Margin blind spots<\/h3>\n\n\n\n

                ACoS is revenue-based, not profit-based. A \u201cgood\u201d ACoS on low-margin items can still lose money. Without margin context, Paid Marketing<\/strong> teams can optimize to the wrong objective.<\/p>\n\n\n\n

                Returns, cancellations, and discounts<\/h3>\n\n\n\n

                Ecommerce reality complicates ACoS:\n– Returns reduce true net revenue\n– Discounts affect realized margin\n– Subscriptions or bundles can distort attributed sales<\/p>\n\n\n\n

                Aggregation risk<\/h3>\n\n\n\n

                Account-level Advertising Cost of Sales<\/strong> can look stable while product-level performance deteriorates. This is especially common in Shopping Ads<\/strong>, where a few SKUs can dominate revenue.<\/p>\n\n\n\n

                \n\n\n\n

                Best Practices for Advertising Cost of Sales<\/h2>\n\n\n\n

                Set target ACoS from real unit economics<\/h3>\n\n\n\n

                Start with gross margin, then subtract costs you must cover (fees, shipping subsidies, returns assumptions). Use that to define an allowable Advertising Cost of Sales<\/strong> by category.<\/p>\n\n\n\n

                Segment before you optimize<\/h3>\n\n\n\n

                In Paid Marketing<\/strong>, optimize ACoS at the level where decisions are made:\n– Brand vs. non-brand\n– New vs. returning customers (if possible)\n– Category and product tier\n– Device and geography\n– Query intent buckets in Shopping Ads<\/strong><\/p>\n\n\n\n

                Use a \u201cbudget ladder\u201d approach<\/h3>\n\n\n\n

                Allocate budgets based on performance tiers:\n– Tier 1:<\/strong> Below target ACoS (scale)\n– Tier 2:<\/strong> Near target ACoS (optimize and monitor)\n– Tier 3:<\/strong> Above target ACoS (fix or reduce)<\/p>\n\n\n\n

                Improve conversion rate to reduce ACoS<\/h3>\n\n\n\n

                Lowering Advertising Cost of Sales<\/strong> is not only about lowering CPC. In Shopping Ads<\/strong>, conversion improvements can come from:\n– Better product titles and attributes in feeds\n– Competitive pricing and clear shipping\/returns policies\n– Faster pages and stronger product imagery\n– Clearer variants and availability<\/p>\n\n\n\n

                Monitor trends, not just point-in-time numbers<\/h3>\n\n\n\n

                ACoS can swing with seasonality, promos, and competitor behavior. Use weekly and monthly comparisons, and annotate changes (feed updates, new campaigns, pricing changes).<\/p>\n\n\n\n

                \n\n\n\n

                Tools Used for Advertising Cost of Sales<\/h2>\n\n\n\n

                You don\u2019t need a specific product to manage Advertising Cost of Sales<\/strong>, but you do need a stack that covers measurement and activation in Paid Marketing<\/strong> and Shopping Ads<\/strong>.<\/p>\n\n\n\n

                  \n
                • Ad platform reporting<\/strong>: spend, attributed revenue, conversion actions, and segmentation controls.<\/li>\n
                • Analytics tools<\/strong>: validate attribution, analyze funnel performance, and compare paid vs. non-paid contributions.<\/li>\n
                • Product feed management systems<\/strong>: improve data quality, attribute completeness, and automated fixes that affect Shopping Ads<\/strong> relevance.<\/li>\n
                • BI\/reporting dashboards<\/strong>: unify spend and sales, create SKU-level views, and monitor target vs. actual ACoS.<\/li>\n
                • CRM and ecommerce platforms<\/strong>: returning customer rates, customer cohorts, refunds\/returns, and profitability context.<\/li>\n
                • Automation tools<\/strong>: rules-based bidding\/budget adjustments using ACoS thresholds, with safeguards to avoid overreacting to small data.<\/li>\n<\/ul>\n\n\n\n
                  \n\n\n\n

                  Metrics Related to Advertising Cost of Sales<\/h2>\n\n\n\n

                  Advertising Cost of Sales<\/strong> is best interpreted alongside supporting metrics that explain why<\/em> it\u2019s rising or falling.<\/p>\n\n\n\n

                    \n
                  • ROAS (Return on Ad Spend)<\/strong>: the inverse relationship (ROAS = Sales \u00f7 Spend). ACoS and ROAS tell the same story from different angles.<\/li>\n
                  • Conversion rate (CVR)<\/strong>: often the biggest driver of ACoS changes in Shopping Ads<\/strong>.<\/li>\n
                  • Average order value (AOV)<\/strong>: higher AOV can lower ACoS if costs remain stable.<\/li>\n
                  • Cost per click (CPC)<\/strong> and cost per acquisition (CPA)<\/strong>: help isolate whether efficiency problems are driven by auction costs or conversion issues.<\/li>\n
                  • Gross margin and contribution margin<\/strong>: essential context for determining a sustainable target ACoS.<\/li>\n
                  • Impression share and lost impression share<\/strong>: reveal whether you\u2019re constrained by budget or rank in Paid Marketing<\/strong> auctions.<\/li>\n<\/ul>\n\n\n\n
                    \n\n\n\n

                    Future Trends of Advertising Cost of Sales<\/h2>\n\n\n\n

                    AI-driven bidding and budget control<\/h3>\n\n\n\n

                    Automation is increasingly setting bids based on predicted conversion value. This can stabilize Advertising Cost of Sales<\/strong>, but it also makes it more important to provide clean inputs (conversion values, product data, and accurate event tracking).<\/p>\n\n\n\n

                    Better product-level optimization in Shopping Ads<\/h3>\n\n\n\n

                    As Shopping Ads<\/strong> platforms improve product and audience understanding, SKU-level ACoS management becomes more practical\u2014and more necessary. Teams that maintain clean feeds and structured campaigns will benefit most.<\/p>\n\n\n\n

                    Privacy and measurement shifts<\/h3>\n\n\n\n

                    Changes in tracking and consent reduce deterministic attribution in some environments. Expect Paid Marketing<\/strong> teams to rely more on:\n– Modeled conversions\n– Incrementality testing\n– Blended measurement approaches that complement Advertising Cost of Sales<\/strong><\/p>\n\n\n\n

                    Profit-aware optimization<\/h3>\n\n\n\n

                    More organizations are moving from revenue-only metrics toward margin-aware decisioning. ACoS will remain central, but it will increasingly be paired with profit and lifetime value signals.<\/p>\n\n\n\n

                    \n\n\n\n

                    Advertising Cost of Sales vs Related Terms<\/h2>\n\n\n\n

                    Advertising Cost of Sales vs. ROAS<\/h3>\n\n\n\n
                      \n
                    • Advertising Cost of Sales (ACoS)<\/strong>: spend \u00f7 sales (lower is better).<\/li>\n
                    • ROAS<\/strong>: sales \u00f7 spend (higher is better).<\/li>\n<\/ul>\n\n\n\n

                      They\u2019re mathematical inverses. Choose the one that best matches how your organization thinks about efficiency. Many Shopping Ads<\/strong> practitioners prefer ACoS because it feels closer to \u201ccost control.\u201d<\/p>\n\n\n\n

                      Advertising Cost of Sales vs. CPA<\/h3>\n\n\n\n
                        \n
                      • CPA (Cost per Acquisition)<\/strong> focuses on cost per conversion (often a purchase).<\/li>\n
                      • ACoS<\/strong> factors in revenue size<\/em>, not just conversion count.<\/li>\n<\/ul>\n\n\n\n

                        In Paid Marketing<\/strong>, CPA is useful when all conversions have similar value. In Shopping Ads<\/strong>, order values vary widely, so ACoS often provides a more accurate view.<\/p>\n\n\n\n

                        Advertising Cost of Sales vs. TACoS<\/h3>\n\n\n\n
                          \n
                        • ACoS<\/strong> compares ad spend to attributed<\/em> ad sales.<\/li>\n
                        • TACoS<\/strong> (Total Advertising Cost of Sales) compares ad spend to total<\/em> sales (including organic).<\/li>\n<\/ul>\n\n\n\n

                          TACoS is often used to understand how Paid Marketing<\/strong> supports total business revenue, not just what gets attributed to ads.<\/p>\n\n\n\n

                          \n\n\n\n

                          Who Should Learn Advertising Cost of Sales<\/h2>\n\n\n\n
                            \n
                          • Marketers<\/strong> need Advertising Cost of Sales<\/strong> to manage budgets, bids, and scaling decisions in Paid Marketing<\/strong> and Shopping Ads<\/strong>.<\/li>\n
                          • Analysts<\/strong> use ACoS to diagnose performance changes, attribution issues, and product-level profitability.<\/li>\n
                          • Agencies<\/strong> rely on ACoS to set expectations, report performance clearly, and tie optimization to business outcomes.<\/li>\n
                          • Business owners and founders<\/strong> benefit from ACoS because it connects marketing activity directly to sustainable growth and cash flow.<\/li>\n
                          • Developers and technical teams<\/strong> support accurate ACoS measurement by implementing clean conversion tracking, product feed pipelines, and reliable data integrations.<\/li>\n<\/ul>\n\n\n\n
                            \n\n\n\n

                            Summary of Advertising Cost of Sales<\/h2>\n\n\n\n

                            Advertising Cost of Sales (ACoS)<\/strong> measures ad spend as a percentage of attributed sales revenue. It\u2019s a core efficiency metric in Paid Marketing<\/strong>, particularly in Shopping Ads<\/strong>, where product-level attribution makes it possible to optimize spending directly against revenue outcomes. When combined with margin context and strong measurement, Advertising Cost of Sales<\/strong> helps teams scale what works, fix what doesn\u2019t, and keep growth aligned with profitability.<\/p>\n\n\n\n

                            \n\n\n\n

                            Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                            1) What is Advertising Cost of Sales (ACoS) and how do I calculate it?<\/h3>\n\n\n\n

                            Advertising Cost of Sales<\/strong> is ad spend divided by attributed sales revenue. If you spend $500 and generate $2,000 in attributed sales, ACoS is 25%.<\/p>\n\n\n\n

                            2) What is a good ACoS in Paid Marketing?<\/h3>\n\n\n\n

                            A \u201cgood\u201d Advertising Cost of Sales<\/strong> depends on your gross margin and goals. If your margins are high, you can tolerate a higher ACoS; if margins are thin, you need a lower ACoS to remain profitable.<\/p>\n\n\n\n

                            3) Why is ACoS especially important for Shopping Ads?<\/h3>\n\n\n\n

                            Shopping Ads<\/strong> often run across many products with different prices and margins. ACoS helps you evaluate efficiency at the SKU or product-group level, where performance differences are most visible.<\/p>\n\n\n\n

                            4) Can Advertising Cost of Sales be low but still unprofitable?<\/h3>\n\n\n\n

                            Yes. Advertising Cost of Sales<\/strong> is based on revenue, not profit. Low-margin products, high return rates, or heavy discounting can make campaigns unprofitable even at a seemingly reasonable ACoS.<\/p>\n\n\n\n

                            5) How do I lower ACoS without killing sales volume?<\/h3>\n\n\n\n

                            In Paid Marketing<\/strong>, focus on both sides of the equation: reduce wasted spend (better targeting and bidding) and increase attributed sales (improve conversion rate, product data, pricing, and landing pages). In Shopping Ads<\/strong>, feed optimization is often a major lever.<\/p>\n\n\n\n

                            6) Should I optimize to ACoS or ROAS?<\/h3>\n\n\n\n

                            They tell the same story in reverse. Choose Advertising Cost of Sales<\/strong> if your organization thinks in terms of cost control and allowable spend percentages; choose ROAS if you prefer return multiples. Consistency matters more than the label.<\/p>\n\n\n\n

                            7) How often should I review Advertising Cost of Sales?<\/h3>\n\n\n\n

                            For active Shopping Ads<\/strong> and other Paid Marketing<\/strong> campaigns, review ACoS at least weekly, and more often during promotions or major changes (pricing updates, feed changes, or budget shifts).<\/p>\n","protected":false},"excerpt":{"rendered":"

                            Advertising Cost of Sales\u2014often shortened to **ACoS**\u2014is one of the most important efficiency metrics in **Paid Marketing** where ads are directly tied to revenue. It\u2019s especially common in **Shopping Ads**, where platforms can connect a click to a product purchase and a specific order value.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1914],"tags":[],"class_list":["post-11273","post","type-post","status-publish","format-standard","hentry","category-shopping-ads"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11273"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11273\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}