{"id":11272,"date":"2026-04-01T16:04:37","date_gmt":"2026-04-01T16:04:37","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/paid-search-manager\/"},"modified":"2026-04-01T16:04:37","modified_gmt":"2026-04-01T16:04:37","slug":"paid-search-manager","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/paid-search-manager\/","title":{"rendered":"Paid Search Manager: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEM \/ Paid Search"},"content":{"rendered":"\n

A Paid Search Manager<\/strong> is the person accountable for planning, building, optimizing, and reporting on search advertising campaigns that appear when people actively look for products or answers. In Paid Marketing<\/strong>, this role is the performance bridge between customer intent (what someone is searching for right now) and business outcomes (leads, sales, pipeline, or revenue). Within SEM \/ Paid Search<\/strong>, the Paid Search Manager turns strategy into measurable execution\u2014using keywords, audiences, ads, landing pages, and bidding controls to reach the right searchers at the right cost.<\/p>\n\n\n\n

The role matters more than ever because search platforms have become more automated, privacy expectations have changed measurement, and competition has raised costs. A strong Paid Search Manager protects budget efficiency, improves lead quality, and creates a reliable growth channel that can scale with the business\u2014without relying on guesswork.<\/p>\n\n\n\n

What Is Paid Search Manager?<\/h2>\n\n\n\n

A Paid Search Manager<\/strong> is a marketing specialist (or team lead) responsible for the day-to-day and strategic management of paid search campaigns. \u201cPaid search\u201d typically refers to ads triggered by search queries, often supported by audience signals and intent-based targeting.<\/p>\n\n\n\n

At the core, the Paid Search Manager balances three things:<\/p>\n\n\n\n

    \n
  • Relevance<\/strong>: matching ads and landing pages to what people actually want.<\/li>\n
  • Economics<\/strong>: controlling cost while achieving target volume and ROI.<\/li>\n
  • Measurement<\/strong>: proving what is working and why, with defensible tracking.<\/li>\n<\/ul>\n\n\n\n

    From a business perspective, the Paid Search Manager is not \u201cbuying clicks.\u201d They are managing an intent-capture engine inside Paid Marketing<\/strong>, where spend is continuously allocated toward the highest-value demand. In SEM \/ Paid Search<\/strong>, they own the levers that influence performance: query coverage, keyword strategy, match types, negative keywords, creative, bidding, and conversion tracking.<\/p>\n\n\n\n

    Why Paid Search Manager Matters in Paid Marketing<\/h2>\n\n\n\n

    In many companies, Paid Marketing<\/strong> includes search, social, display, affiliates, and more. Search is unique because it captures explicit intent\u2014people declare what they want in the query. A Paid Search Manager ensures that this intent is captured profitably, not just maximized for traffic.<\/p>\n\n\n\n

    Strategically, the role creates value by:<\/p>\n\n\n\n

      \n
    • Reducing wasted spend<\/strong> through query control, negatives, and smarter structure.<\/li>\n
    • Improving conversion rates<\/strong> by aligning messaging and landing pages to intent.<\/li>\n
    • Protecting lead quality<\/strong> with tighter targeting, qualification signals, and better measurement.<\/li>\n
    • Creating competitive advantage<\/strong> via faster testing cycles, better segmentation, and more accurate attribution.<\/li>\n<\/ul>\n\n\n\n

      Within SEM \/ Paid Search<\/strong>, strong management can be the difference between \u201cwe tried ads and they didn\u2019t work\u201d and \u201csearch reliably drives pipeline at a predictable cost.\u201d<\/p>\n\n\n\n

      How Paid Search Manager Works<\/h2>\n\n\n\n

      In practice, a Paid Search Manager<\/strong> operates as a continuous optimization system. A useful workflow looks like this:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ trigger<\/strong>\n – A business goal (e.g., increase qualified leads by 20%)\n – A product launch, seasonal demand, or competitive shift\n – Performance changes (CPC inflation, conversion drop, lead quality issues)<\/p>\n<\/li>\n

      2. \n

        Analysis \/ processing<\/strong>\n – Review query and keyword performance, auction dynamics, and budget pacing\n – Segment results by device, geography, audience, time, and landing page\n – Diagnose tracking health (conversion definitions, deduplication, offline import, etc.)<\/p>\n<\/li>\n

      3. \n

        Execution \/ application<\/strong>\n – Adjust account structure, budgets, bids, and targeting\n – Refresh ad copy and assets; improve ad-to-landing-page alignment\n – Expand into new themes, add negatives, and refine match-type strategy\n – Coordinate with sales, product, and web teams to fix funnel bottlenecks<\/p>\n<\/li>\n

      4. \n

        Output \/ outcome<\/strong>\n – Higher conversion rate, improved cost per acquisition, better ROAS\n – More stable performance and fewer \u201csurprises\u201d in spend or volume\n – Clear reporting that connects SEM \/ Paid Search<\/strong> to business results<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        This cycle is how a Paid Search Manager keeps Paid Marketing<\/strong> accountable and scalable.<\/p>\n\n\n\n

        Key Components of Paid Search Manager<\/h2>\n\n\n\n

        A high-performing Paid Search Manager<\/strong> relies on several core components\u2014part skills, part systems:<\/p>\n\n\n\n

        Campaign architecture and governance<\/h3>\n\n\n\n
          \n
        • Account and campaign structure aligned to products, intent stages, and geography<\/li>\n
        • Naming conventions, change control, and documentation to prevent \u201caccount drift\u201d<\/li>\n
        • Budget allocation rules across brand, non-brand, and competitor coverage<\/li>\n<\/ul>\n\n\n\n

          Creative and landing page alignment<\/h3>\n\n\n\n
            \n
          • Ads that reflect user intent (problem-aware vs solution-aware vs brand-ready)<\/li>\n
          • Landing page messaging continuity, fast load speed, and clear conversion paths<\/li>\n
          • Collaboration with design, content, and web teams (especially in Paid Marketing<\/strong> orgs where search is not isolated)<\/li>\n<\/ul>\n\n\n\n

            Data inputs and tracking<\/h3>\n\n\n\n
              \n
            • Conversion definitions that reflect real value (not just clicks or low-intent form fills)<\/li>\n
            • Call tracking, lead qualification signals, and offline conversion feedback when applicable<\/li>\n
            • Privacy-aware measurement practices that still enable decision-making<\/li>\n<\/ul>\n\n\n\n

              Metrics and optimization processes<\/h3>\n\n\n\n
                \n
              • Routine search term reviews, performance segmentation, and experiment planning<\/li>\n
              • Guardrails for automation (what the platform can optimize vs what humans must govern)<\/li>\n
              • Clear weekly and monthly reporting within SEM \/ Paid Search<\/strong> objectives<\/li>\n<\/ul>\n\n\n\n

                Types of Paid Search Manager<\/h2>\n\n\n\n

                \u201cPaid Search Manager\u201d is a role title, but in real organizations it shows up in different contexts. Common distinctions include:<\/p>\n\n\n\n

                By seniority<\/h3>\n\n\n\n
                  \n
                • Associate \/ Specialist<\/strong>: executes builds, optimizations, and reporting under guidance.<\/li>\n
                • Manager<\/strong>: owns strategy, budget allocation, experimentation, and cross-functional alignment.<\/li>\n
                • Senior \/ Lead<\/strong>: sets standards across accounts, mentors teams, and drives measurement strategy.<\/li>\n<\/ul>\n\n\n\n

                  By business model<\/h3>\n\n\n\n
                    \n
                  • Ecommerce Paid Search Manager<\/strong>: optimizes toward revenue, ROAS, margin, and product-level performance.<\/li>\n
                  • B2B Lead Gen Paid Search Manager<\/strong>: optimizes toward qualified pipeline, not just form fills; integrates with CRM feedback.<\/li>\n
                  • Local \/ Multi-location Paid Search Manager<\/strong>: focuses on geography, store visits, calls, and localized landing pages.<\/li>\n<\/ul>\n\n\n\n

                    By operating environment<\/h3>\n\n\n\n
                      \n
                    • In-house<\/strong>: deeper product knowledge and tighter alignment with finance and sales.<\/li>\n
                    • Agency<\/strong>: broader multi-industry experience, faster experimentation, and client communication skills.<\/li>\n<\/ul>\n\n\n\n

                      Each version still sits squarely inside Paid Marketing<\/strong> and executes the day-to-day realities of SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

                      Real-World Examples of Paid Search Manager<\/h2>\n\n\n\n

                      Example 1: B2B SaaS demand capture with quality controls<\/h3>\n\n\n\n

                      A Paid Search Manager<\/strong> sees strong lead volume but low sales acceptance. They segment SEM \/ Paid Search<\/strong> performance by keyword theme and landing page, then:\n– Add negatives for \u201cfree,\u201d \u201ctemplate,\u201d and low-intent research queries\n– Shift budget into high-intent demos and pricing themes\n– Change the primary conversion to \u201cqualified meeting set\u201d using offline feedback\nOutcome: lower lead volume but higher pipeline per dollar\u2014more aligned with Paid Marketing<\/strong> efficiency.<\/p>\n\n\n\n

                      Example 2: Ecommerce category expansion during seasonal demand<\/h3>\n\n\n\n

                      A retailer wants to grow sales in a new category. The Paid Search Manager builds tightly themed campaigns, aligns ads to shipping\/returns messaging, and monitors impression share during peak weeks. They also coordinate promotions on landing pages to keep ad claims accurate.\nOutcome: better category visibility, controlled CPA, and fewer wasted clicks\u2014classic SEM \/ Paid Search<\/strong> execution.<\/p>\n\n\n\n

                      Example 3: Multi-location services with geo intent<\/h3>\n\n\n\n

                      A home services brand needs leads across many cities. The Paid Search Manager structures campaigns by region, uses location intent signals, and ensures each city has a relevant landing page and call tracking.\nOutcome: improved lead quality and more consistent CPL across markets within Paid Marketing<\/strong>.<\/p>\n\n\n\n

                      Benefits of Using Paid Search Manager<\/h2>\n\n\n\n

                      A dedicated Paid Search Manager<\/strong> delivers benefits that compound over time:<\/p>\n\n\n\n

                        \n
                      • Performance improvements<\/strong>: better relevance increases conversion rate and reduces wasted spend.<\/li>\n
                      • Cost savings<\/strong>: tighter query control and smarter bidding reduce inefficient CPCs and CPA.<\/li>\n
                      • Operational efficiency<\/strong>: consistent processes, reporting templates, and testing plans reduce firefighting.<\/li>\n
                      • Better customer experience<\/strong>: searchers get clearer answers faster when ads and landing pages match intent.<\/li>\n<\/ul>\n\n\n\n

                        In SEM \/ Paid Search<\/strong>, these benefits show up as stability\u2014less volatility when competition, automation, or seasonality shifts.<\/p>\n\n\n\n

                        Challenges of Paid Search Manager<\/h2>\n\n\n\n

                        Even experienced teams face real constraints:<\/p>\n\n\n\n

                          \n
                        • Attribution and measurement limitations<\/strong>: privacy changes, consent requirements, and cross-device behavior can blur the true impact of Paid Marketing<\/strong>.<\/li>\n
                        • Automation trade-offs<\/strong>: platform automation can help scale, but it can also reduce transparency and control if governance is weak.<\/li>\n
                        • Rising competition<\/strong>: CPC inflation and crowded auctions demand better differentiation and landing page quality.<\/li>\n
                        • Lead quality gaps<\/strong>: if conversion events don\u2019t reflect real value, the system optimizes toward the wrong outcome.<\/li>\n
                        • Cross-functional dependencies<\/strong>: SEM \/ Paid Search<\/strong> performance often depends on web speed, UX, sales follow-up, and product-market fit\u2014outside the Paid Search Manager\u2019s direct control.<\/li>\n<\/ul>\n\n\n\n

                          Best Practices for Paid Search Manager<\/h2>\n\n\n\n

                          A reliable approach for any Paid Search Manager<\/strong> includes:<\/p>\n\n\n\n

                          Build for intent, not just keywords<\/h3>\n\n\n\n

                          Group campaigns by intent themes (problem, solution, brand) and ensure each has tailored messaging and landing pages. This improves both conversion rate and reporting clarity in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

                          Define conversions that reflect business value<\/h3>\n\n\n\n

                          Avoid optimizing only for the easiest-to-get conversion. In Paid Marketing<\/strong>, align tracking to qualified leads, revenue, or downstream milestones whenever possible.<\/p>\n\n\n\n

                          Use automation with guardrails<\/h3>\n\n\n\n

                          Automation works best when inputs are clean:\n– Strong conversion definitions\n– Adequate volume per campaign\n– Clear budget and pacing rules\n– Regular audits of search terms and placements (where applicable)<\/p>\n\n\n\n

                          Run a disciplined testing program<\/h3>\n\n\n\n

                          Maintain a backlog of experiments: ad messaging, landing pages, audience layering, and bidding approaches. Measure incrementality where feasible, not just correlation.<\/p>\n\n\n\n

                          Create reporting that answers \u201cso what?\u201d<\/h3>\n\n\n\n

                          Tie results to decisions: what changed, what improved, what worsened, and what you will do next. This is how a Paid Search Manager earns trust and protects Paid Marketing<\/strong> budgets.<\/p>\n\n\n\n

                          Tools Used for Paid Search Manager<\/h2>\n\n\n\n

                          A Paid Search Manager<\/strong> typically works across a stack of tool categories rather than a single platform:<\/p>\n\n\n\n

                            \n
                          • Ad platforms<\/strong>: campaign build, targeting, bidding, and creative management for SEM \/ Paid Search<\/strong>.<\/li>\n
                          • Analytics tools<\/strong>: behavioral analysis, funnel reporting, cohort insights, and conversion validation.<\/li>\n
                          • Tag management and tracking systems<\/strong>: event definitions, consent-aware measurement, and consistent deployment practices.<\/li>\n
                          • CRM systems<\/strong>: lead status, sales feedback loops, pipeline attribution, and offline conversion insights (critical for B2B Paid Marketing<\/strong>).<\/li>\n
                          • Reporting dashboards<\/strong>: unified performance views, pacing, and stakeholder-friendly summaries.<\/li>\n
                          • SEO tools (supporting role)<\/strong>: query discovery, content alignment insights, and competitive visibility research that can inform paid coverage.<\/li>\n<\/ul>\n\n\n\n

                            The point isn\u2019t the brand of tool\u2014it\u2019s whether the Paid Search Manager can connect spend \u2192 intent \u2192 conversions \u2192 business value.<\/p>\n\n\n\n

                            Metrics Related to Paid Search Manager<\/h2>\n\n\n\n

                            A Paid Search Manager<\/strong> tracks metrics across performance, efficiency, and quality:<\/p>\n\n\n\n

                            Core performance and efficiency<\/h3>\n\n\n\n
                              \n
                            • Click-through rate (CTR)<\/li>\n
                            • Cost per click (CPC)<\/li>\n
                            • Conversion rate (CVR)<\/li>\n
                            • Cost per acquisition (CPA) \/ cost per lead (CPL)<\/li>\n
                            • Return on ad spend (ROAS) or revenue per cost<\/li>\n<\/ul>\n\n\n\n

                              Coverage and competitiveness<\/h3>\n\n\n\n
                                \n
                              • Impression share (and lost share due to budget\/rank)<\/li>\n
                              • Auction insights trends (competitive pressure over time)<\/li>\n<\/ul>\n\n\n\n

                                Quality and business outcomes (especially in Paid Marketing)<\/h3>\n\n\n\n
                                  \n
                                • Lead-to-opportunity rate, opportunity-to-close rate<\/li>\n
                                • Customer acquisition cost (CAC) and payback period<\/li>\n
                                • Average order value (AOV) and contribution margin (where available)<\/li>\n<\/ul>\n\n\n\n

                                  Measurement health<\/h3>\n\n\n\n
                                    \n
                                  • Conversion tracking consistency (breaks, duplicates, misfires)<\/li>\n
                                  • Time-to-convert and lag-adjusted performance views<\/li>\n<\/ul>\n\n\n\n

                                    In SEM \/ Paid Search<\/strong>, the best teams avoid optimizing solely to \u201ccheap conversions\u201d and instead optimize to profitable outcomes.<\/p>\n\n\n\n

                                    Future Trends of Paid Search Manager<\/h2>\n\n\n\n

                                    The Paid Search Manager<\/strong> role is evolving alongside major industry shifts:<\/p>\n\n\n\n

                                      \n
                                    • AI-assisted campaign management<\/strong>: more automation in bidding, creative variation, and targeting means managers will focus more on strategy, inputs, and governance.<\/li>\n
                                    • Privacy and measurement changes<\/strong>: first-party data, consent management, and modeled conversions will push Paid Marketing<\/strong> teams to strengthen experimentation and CRM feedback loops.<\/li>\n
                                    • Personalization at scale<\/strong>: more dynamic creative and intent segmentation will reward teams with strong message-to-landing-page alignment.<\/li>\n
                                    • Greater emphasis on incrementality<\/strong>: as attribution becomes noisier, lift tests and triangulated measurement will become more common for SEM \/ Paid Search<\/strong> budgets.<\/li>\n
                                    • Creative as a differentiator<\/strong>: when bidding becomes commoditized, differentiation shifts to offers, messaging, and user experience.<\/li>\n<\/ul>\n\n\n\n

                                      In short, the Paid Search Manager will spend less time \u201ctuning knobs\u201d and more time designing systems that reliably produce profit.<\/p>\n\n\n\n

                                      Paid Search Manager vs Related Terms<\/h2>\n\n\n\n

                                      Paid Search Manager vs PPC Specialist<\/h3>\n\n\n\n

                                      A PPC Specialist often focuses on execution tasks (builds, optimizations, reporting). A Paid Search Manager<\/strong> typically owns broader strategy, budget allocation, and stakeholder communication within Paid Marketing<\/strong>, while still understanding the details of SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

                                      Paid Search Manager vs SEM Manager<\/h3>\n\n\n\n

                                      \u201cSEM Manager\u201d can include paid search plus other search-related paid placements or broader search strategy. In practice, many companies use the titles interchangeably, but a Paid Search Manager<\/strong> is usually more specifically accountable for paid search campaign performance.<\/p>\n\n\n\n

                                      Paid Search Manager vs Performance Marketing Manager<\/h3>\n\n\n\n

                                      A Performance Marketing Manager often oversees multiple channels (search, social, affiliates). A Paid Search Manager<\/strong> is channel-depth focused and ensures SEM \/ Paid Search<\/strong> is maximized as part of the larger Paid Marketing<\/strong> portfolio.<\/p>\n\n\n\n

                                      Who Should Learn Paid Search Manager<\/h2>\n\n\n\n

                                      Understanding what a Paid Search Manager<\/strong> does is valuable for:<\/p>\n\n\n\n

                                        \n
                                      • Marketers<\/strong>: to plan cross-channel strategy and align creative, offers, and landing pages.<\/li>\n
                                      • Analysts<\/strong>: to interpret performance changes, attribution limitations, and experimentation results in SEM \/ Paid Search<\/strong>.<\/li>\n
                                      • Agencies<\/strong>: to scope deliverables, set realistic KPIs, and communicate performance drivers.<\/li>\n
                                      • Business owners and founders<\/strong>: to evaluate spend efficiency and hire the right capability for Paid Marketing<\/strong> growth.<\/li>\n
                                      • Developers<\/strong>: to implement reliable tracking, improve site speed, and build landing page experiences that raise conversion rates.<\/li>\n<\/ul>\n\n\n\n

                                        Summary of Paid Search Manager<\/h2>\n\n\n\n

                                        A Paid Search Manager<\/strong> is the role responsible for turning search intent into measurable business outcomes through planning, execution, optimization, and reporting. It matters because Paid Marketing<\/strong> budgets require accountability, and SEM \/ Paid Search<\/strong> can drive high-quality demand when managed with discipline. In practice, the role blends strategy, analytics, creative alignment, and measurement governance to scale performance while controlling cost and improving conversion quality.<\/p>\n\n\n\n

                                        Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                        What does a Paid Search Manager do day to day?<\/h3>\n\n\n\n

                                        A Paid Search Manager<\/strong> reviews performance trends, checks budget pacing, analyzes search queries, tests ads and landing pages, adjusts targeting\/bidding, and reports outcomes tied to business goals.<\/p>\n\n\n\n

                                        How is SEM \/ Paid Search different from SEO?<\/h3>\n\n\n\n

                                        SEM \/ Paid Search<\/strong> delivers paid visibility immediately through auctions and targeting rules, while SEO earns visibility over time through content, technical health, and authority signals. Many teams use both: SEO for durable demand capture and paid search for controllable scale in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                                        What skills make a Paid Search Manager effective?<\/h3>\n\n\n\n

                                        Strong fundamentals include analytics, conversion tracking literacy, ad copy strategy, landing page optimization, experimentation, and stakeholder communication. The best managers also understand business economics (margins, LTV, sales cycle).<\/p>\n\n\n\n

                                        What\u2019s the difference between brand and non-brand paid search?<\/h3>\n\n\n\n

                                        Brand campaigns target searches including your brand name and usually have high conversion rates. Non-brand campaigns target category or problem terms and typically require more optimization to stay efficient\u2014often where a Paid Search Manager creates the most incremental growth.<\/p>\n\n\n\n

                                        How do you measure success in Paid Marketing for paid search?<\/h3>\n\n\n\n

                                        Success depends on the objective, but typically includes CPA\/CPL, ROAS, pipeline generated, CAC, and lead quality. A good Paid Search Manager<\/strong> connects channel metrics to downstream business results, not just clicks.<\/p>\n\n\n\n

                                        Do small businesses need a Paid Search Manager?<\/h3>\n\n\n\n

                                        If spend is meaningful or search is a key growth channel, yes\u2014either in-house or via an agency. Even modest budgets can waste money quickly without query control, conversion tracking, and disciplined optimization in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

                                        How long does it take to see results from SEM \/ Paid Search?<\/h3>\n\n\n\n

                                        You can see traffic quickly, but reliable optimization takes time. Most teams need several weeks to validate tracking, gather conversion data, test messaging, and stabilize performance\u2014especially when Paid Marketing<\/strong> goals involve lead quality or revenue, not just form fills.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                        A **Paid Search Manager** is the person accountable for planning, building, optimizing, and reporting on search advertising campaigns that appear when people actively look for products or answers. In **Paid Marketing**, this role is the performance bridge between customer intent (what someone is searching for right now) and business outcomes (leads, sales, pipeline, or revenue). Within **SEM \/ Paid Search**, the Paid Search Manager turns strategy into measurable execution\u2014using keywords, audiences, ads, landing pages, and bidding controls to reach the right searchers at the right cost.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1913],"tags":[],"class_list":["post-11272","post","type-post","status-publish","format-standard","hentry","category-sem-paid-search"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11272"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11272\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}