{"id":11191,"date":"2026-04-01T12:46:17","date_gmt":"2026-04-01T12:46:17","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/paid-search-brief\/"},"modified":"2026-04-01T12:46:17","modified_gmt":"2026-04-01T12:46:17","slug":"paid-search-brief","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/paid-search-brief\/","title":{"rendered":"Paid Search Brief: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEM \/ Paid Search"},"content":{"rendered":"\n

A Paid Search Brief<\/strong> is the document (or structured set of requirements) that turns a business goal into an executable plan for SEM \/ Paid Search<\/strong>. In Paid Marketing<\/strong>, it acts as the single source of truth that aligns stakeholders on audience intent, budget, messaging, landing pages, measurement, and constraints\u2014before money is spent and ads go live.<\/p>\n\n\n\n

A strong Paid Search Brief matters because modern SEM \/ Paid Search<\/strong> is no longer \u201cset keywords and bids.\u201d It\u2019s an ecosystem of automation, auction dynamics, creative testing, conversion tracking, and privacy-aware measurement. Without a clear brief, teams often misalign on goals, optimize toward the wrong signals, waste budget on mismatched intent, or ship campaigns that can\u2019t be measured. In short: the brief is how Paid Marketing<\/strong> stays strategic while still moving fast.<\/p>\n\n\n\n

What Is Paid Search Brief?<\/h2>\n\n\n\n

A Paid Search Brief<\/strong> is a concise, operational plan that defines what success looks like<\/strong>, who you\u2019re targeting<\/strong>, what you\u2019ll say<\/strong>, where traffic will land<\/strong>, how budget will be allocated<\/strong>, and how performance will be measured<\/strong> for a paid search initiative.<\/p>\n\n\n\n

At its core, the concept is simple: it\u2019s a translation layer between business objectives (revenue, pipeline, leads, signups, store visits) and the tactical levers of SEM \/ Paid Search<\/strong> (keywords, match types, queries, ads, extensions, audiences, bidding, and landing pages). The business meaning is equally practical: it reduces execution risk and improves ROI by preventing avoidable mistakes\u2014like running conversion-optimized campaigns without validated conversion tracking, or targeting broad demand when the business only has capacity for high-intent leads.<\/p>\n\n\n\n

In Paid Marketing<\/strong>, the Paid Search Brief sits upstream of build and launch. It\u2019s used to coordinate marketing, product, sales, analytics, and sometimes legal\/compliance. Inside SEM \/ Paid Search<\/strong>, it anchors decisions such as campaign structure, keyword coverage, ad messaging, and measurement approach.<\/p>\n\n\n\n

Why Paid Search Brief Matters in Paid Marketing<\/h2>\n\n\n\n

In Paid Marketing<\/strong>, time and budget are finite, and paid search is often held to strict efficiency targets. A Paid Search Brief creates strategic clarity that improves outcomes:<\/p>\n\n\n\n

    \n
  • Strategic alignment:<\/strong> Everyone agrees on the primary objective (e.g., revenue vs. lead volume) and the trade-offs (efficiency vs. growth).<\/li>\n
  • Better budget decisions:<\/strong> The brief defines what to prioritize\u2014brand defense, competitor conquesting, category coverage, or remarketing\u2014so spend maps to business value.<\/li>\n
  • Higher-quality traffic:<\/strong> Intent mapping reduces \u201cbusy\u201d metrics and increases the share of clicks likely to convert.<\/li>\n
  • Faster iteration:<\/strong> When hypotheses and success metrics are defined, experiments can be run and evaluated quickly.<\/li>\n
  • Competitive advantage:<\/strong> In SEM \/ Paid Search<\/strong>, speed matters. Teams with a clear brief launch faster, learn faster, and avoid rework.<\/li>\n<\/ul>\n\n\n\n

    How Paid Search Brief Works<\/h2>\n\n\n\n

    A Paid Search Brief is both conceptual and procedural. In practice, it works like a lightweight workflow that guides decisions from planning through optimization.<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger<\/strong>\n – A business need: product launch, seasonal promotion, pipeline target, new market entry, or efficiency push.\n – Constraints: budget cap, geo limits, brand guidelines, compliance rules, or landing page availability.<\/p>\n<\/li>\n

    2. \n

      Analysis \/ Planning<\/strong>\n – Audience and intent research (what people search and why).\n – Competitive review (auction pressure, messaging patterns, likely CPC ranges).\n – Measurement readiness check (conversion definitions, attribution expectations, tracking status).<\/p>\n<\/li>\n

    3. \n

      Execution \/ Application<\/strong>\n – Translate the brief into SEM \/ Paid Search<\/strong> structure: campaigns, ad groups, keyword themes, negative keywords, audiences, and bidding strategy.\n – Build ad messaging and assets aligned to the value proposition.\n – Ensure landing pages match intent and conversion paths.<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome<\/strong>\n – A campaign that can be measured against agreed KPIs.\n – A test plan that explains what will be optimized (queries, creative, landing pages, audiences) and how decisions will be made.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      In Paid Marketing<\/strong>, the Paid Search Brief is what keeps optimization honest: it prevents chasing CTR when the goal is qualified pipeline, or prioritizing cheap leads when the business needs high-value customers.<\/p>\n\n\n\n

      Key Components of Paid Search Brief<\/h2>\n\n\n\n

      A useful Paid Search Brief is specific enough to execute, but not so long that it\u2019s ignored. The best briefs focus on decisions.<\/p>\n\n\n\n

      Business and Strategy Elements<\/h3>\n\n\n\n
        \n
      • Objective and success definition:<\/strong> e.g., \u201cIncrease demo requests from mid-market finance teams\u201d with a target CPA and lead quality criteria.<\/li>\n
      • Offer and value proposition:<\/strong> why someone should click and convert.<\/li>\n
      • Target audience and intent segments:<\/strong> informational vs. commercial vs. transactional intent; new vs. returning users.<\/li>\n
      • Geo, language, device, schedule:<\/strong> where and when ads should appear.<\/li>\n<\/ul>\n\n\n\n

        SEM \/ Paid Search Plan Elements<\/h3>\n\n\n\n
          \n
        • Keyword and query approach:<\/strong> themes, match type philosophy, brand vs. non-brand split, negative keyword strategy.<\/li>\n
        • Campaign structure principles:<\/strong> segmentation by intent, product line, geography, or funnel stage.<\/li>\n
        • Ad messaging framework:<\/strong> claims, proof points, and required disclaimers; what must\/should not be said.<\/li>\n
        • Landing page mapping:<\/strong> which pages match which intents; required improvements or A\/B tests.<\/li>\n
        • Budget and pacing:<\/strong> daily caps, flight dates, seasonality, and what to do if performance deviates.<\/li>\n<\/ul>\n\n\n\n

          Measurement and Governance<\/h3>\n\n\n\n
            \n
          • Conversion definitions:<\/strong> primary vs. secondary conversions; offline conversions if applicable.<\/li>\n
          • Attribution expectations:<\/strong> what reports will be trusted for decisions, and known limitations.<\/li>\n
          • Experiment plan:<\/strong> what will be tested first, and what constitutes a \u201cwin.\u201d<\/li>\n
          • Roles and approvals:<\/strong> who owns build, QA, creative, analytics, and go\/no-go.<\/li>\n<\/ul>\n\n\n\n

            In SEM \/ Paid Search<\/strong>, clarity on measurement and governance is often the difference between scalable growth and endless debate.<\/p>\n\n\n\n

            Types of Paid Search Brief<\/h2>\n\n\n\n

            \u201cPaid Search Brief\u201d doesn\u2019t have universally formal types, but in real Paid Marketing<\/strong> teams, the brief varies by scope and maturity. Common distinctions include:<\/p>\n\n\n\n

              \n
            1. \n

              Campaign Launch Brief<\/strong>\n – For new products, promotions, or new markets.\n – Emphasizes positioning, landing pages, and initial keyword coverage.<\/p>\n<\/li>\n

            2. \n

              Optimization \/ Iteration Brief<\/strong>\n – For improving an existing account.\n – Focuses on query quality, budget reallocation, bidding strategy adjustments, and testing.<\/p>\n<\/li>\n

            3. \n

              Account Restructure Brief<\/strong>\n – For major changes: consolidations, intent-based rebuilds, or measurement upgrades.\n – Includes migration plan, risk controls, and reporting continuity.<\/p>\n<\/li>\n

            4. \n

              Creative and Landing Page Brief for SEM<\/strong>\n – Used when the bottleneck is messaging or conversion rate.\n – Prioritizes ad-to-page alignment, proof points, and UX improvements.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

              Each type still serves SEM \/ Paid Search<\/strong>, but the emphasis shifts based on the problem being solved.<\/p>\n\n\n\n

              Real-World Examples of Paid Search Brief<\/h2>\n\n\n\n

              Example 1: B2B SaaS Demo Growth (High-Intent Focus)<\/h3>\n\n\n\n

              A SaaS company needs more sales demos without increasing wasted spend. The Paid Search Brief defines:\n– Primary KPI: qualified demo requests (with qualification rules agreed with sales).\n– Target intent: \u201csoftware for X,\u201d \u201cX platform,\u201d competitor alternatives.\n– Exclusions: job seekers, free templates, student queries via negative keywords.\n– Measurement: demo submission as primary conversion; CRM stage progression as a secondary quality metric.\nResult: Paid Marketing<\/strong> spend shifts from broad informational queries to high-intent themes, improving efficiency in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

              Example 2: Ecommerce Seasonal Promotion (Budget Pacing and Messaging)<\/h3>\n\n\n\n

              An ecommerce brand runs a two-week seasonal sale. The Paid Search Brief specifies:\n– Flight dates, daily pacing rules, and inventory constraints.\n– Brand vs. non-brand strategy to protect demand while capturing new shoppers.\n– Ad messaging requirements: discount language, shipping thresholds, exclusions.\n– Landing pages: sale category pages with filters; mobile speed requirements.\nResult: fewer mid-sale budget shocks and better conversion rates through consistent ad-to-page alignment in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

              Example 3: Local Services Lead Gen (Geo and Call Strategy)<\/h3>\n\n\n\n

              A local services business wants more booked calls within a service radius. The Paid Search Brief sets:\n– Geo targeting and exclusions (areas not served).\n– Call conversion definition (e.g., calls over a threshold duration).\n– Hours of operation and ad scheduling to match staffing.\n– Landing page: fast quote form plus call option for mobile.\nResult: more qualified leads and less wasted spend outside service areas\u2014classic Paid Marketing<\/strong> discipline applied to SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

              Benefits of Using Paid Search Brief<\/h2>\n\n\n\n

              A well-built Paid Search Brief improves both performance and operations:<\/p>\n\n\n\n

                \n
              • Higher ROI and better efficiency:<\/strong> fewer irrelevant clicks, clearer bidding goals, and more deliberate budget allocation.<\/li>\n
              • Faster launches with fewer mistakes:<\/strong> teams know what to build, what to QA, and what must be approved.<\/li>\n
              • Better conversion rates:<\/strong> intent-aligned messaging and landing pages reduce bounce and improve user experience.<\/li>\n
              • More reliable reporting:<\/strong> agreed conversion definitions and attribution expectations reduce \u201cmetric arguments.\u201d<\/li>\n
              • Scalability:<\/strong> once a repeatable brief template exists, Paid Marketing<\/strong> teams can run more campaigns without losing quality.<\/li>\n<\/ul>\n\n\n\n

                Challenges of Paid Search Brief<\/h2>\n\n\n\n

                Even experienced teams struggle with briefs when the environment is complex.<\/p>\n\n\n\n

                  \n
                • Ambiguous goals:<\/strong> \u201cGet more leads\u201d is not a target; it\u2019s a wish. Without clear success criteria, SEM \/ Paid Search<\/strong> optimization becomes random.<\/li>\n
                • Measurement gaps:<\/strong> missing tags, duplicated conversions, or unverified offline conversion imports can invalidate results.<\/li>\n
                • Misaligned stakeholders:<\/strong> marketing may want volume while sales wants quality; finance may enforce CPA targets that don\u2019t match growth goals.<\/li>\n
                • Automation misunderstandings:<\/strong> smart bidding and broad matching can work, but only when conversion signals and budgets are appropriate.<\/li>\n
                • Landing page limitations:<\/strong> if the site can\u2019t support intent-specific pages, ad relevance and conversion rate suffer, limiting Paid Marketing<\/strong> performance.<\/li>\n<\/ul>\n\n\n\n

                  Best Practices for Paid Search Brief<\/h2>\n\n\n\n

                  These practices keep a Paid Search Brief actionable and effective:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Write measurable objectives<\/strong>\n – Define the primary KPI, target range, and time horizon (e.g., \u201c$X CPA over 30 days with Y% lead-to-opportunity rate\u201d).<\/p>\n<\/li>\n

                  2. \n

                    Segment by intent, not just by product<\/strong>\n – In SEM \/ Paid Search<\/strong>, intent determines cost and conversion behavior. Map keywords and queries to funnel stages and build messaging accordingly.<\/p>\n<\/li>\n

                  3. \n

                    Define conversion hierarchy<\/strong>\n – Choose one primary conversion for bidding decisions and keep secondary conversions for diagnostics.<\/p>\n<\/li>\n

                  4. \n

                    Include a negative keyword philosophy<\/strong>\n – Don\u2019t just list negatives; specify how query reviews happen, who approves exclusions, and what \u201cfalse negatives\u201d to avoid.<\/p>\n<\/li>\n

                  5. \n

                    Specify budget governance<\/strong>\n – Clarify who can change budgets, how pacing is monitored, and what triggers reallocation between campaigns.<\/p>\n<\/li>\n

                  6. \n

                    Plan tests as hypotheses<\/strong>\n – Example: \u201cIf we create intent-specific landing pages for \u2018pricing\u2019 queries, conversion rate will increase by X%.\u201d This keeps Paid Marketing<\/strong> experimentation disciplined.<\/p>\n<\/li>\n

                  7. \n

                    Add a QA checklist<\/strong>\n – Tracking validation, final URL checks, policy compliance, geo accuracy, ad scheduling, and naming conventions.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    Tools Used for Paid Search Brief<\/h2>\n\n\n\n

                    A Paid Search Brief is not a tool, but it depends on systems that provide evidence and operational control in Paid Marketing<\/strong> and SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

                      \n
                    • Ad platforms:<\/strong> for campaign setup, query data, auction insights, and experiments.<\/li>\n
                    • Analytics tools:<\/strong> for session behavior, conversion paths, and landing page performance.<\/li>\n
                    • Tag management:<\/strong> to implement and QA conversion tracking consistently.<\/li>\n
                    • CRM systems:<\/strong> to measure lead quality, pipeline, and revenue outcomes tied to paid search.<\/li>\n
                    • Reporting dashboards:<\/strong> to unify spend, conversions, and business outcomes with consistent definitions.<\/li>\n
                    • SEO and keyword research tools:<\/strong> to understand demand patterns and language used by searchers (useful for message-market fit, not just \u201cstealing keywords\u201d).<\/li>\n
                    • Project management and documentation systems:<\/strong> to manage approvals, timelines, versioning, and accountability.<\/li>\n<\/ul>\n\n\n\n

                      The goal is a brief that is supported by data and enforced by workflow, not a static document that\u2019s forgotten after launch.<\/p>\n\n\n\n

                      Metrics Related to Paid Search Brief<\/h2>\n\n\n\n

                      The Paid Search Brief should name the metrics that matter and explain how they\u2019ll be used.<\/p>\n\n\n\n

                      Core SEM \/ Paid Search Performance Metrics<\/h3>\n\n\n\n
                        \n
                      • Impressions, clicks, CTR:<\/strong> helpful for diagnostics, not ultimate success.<\/li>\n
                      • CPC and CPM (where applicable):<\/strong> cost pressure indicators tied to competition and quality.<\/li>\n
                      • Conversion rate (CVR):<\/strong> measures landing page and offer effectiveness.<\/li>\n<\/ul>\n\n\n\n

                        Business and ROI Metrics<\/h3>\n\n\n\n
                          \n
                        • CPA \/ cost per lead \/ cost per acquisition:<\/strong> primary efficiency metric for many Paid Marketing<\/strong> programs.<\/li>\n
                        • ROAS or revenue per spend:<\/strong> common for ecommerce and revenue-tracked models.<\/li>\n
                        • Profit-aware metrics:<\/strong> contribution margin or LTV-to-CAC ratio when data is available.<\/li>\n<\/ul>\n\n\n\n

                          Quality and Operations Metrics<\/h3>\n\n\n\n
                            \n
                          • Search term quality:<\/strong> share of spend on relevant queries (often reviewed via query analysis).<\/li>\n
                          • Lead quality rate:<\/strong> MQL rate, SQL rate, or win rate from paid search leads (CRM-derived).<\/li>\n
                          • Budget pacing:<\/strong> spend vs. plan by day\/week.<\/li>\n
                          • Landing page engagement:<\/strong> bounce rate proxies, scroll depth, or on-site actions (interpret carefully).<\/li>\n<\/ul>\n\n\n\n

                            A strong Paid Search Brief ties these metrics to decisions\u2014what will change if a metric moves up or down.<\/p>\n\n\n\n

                            Future Trends of Paid Search Brief<\/h2>\n\n\n\n

                            The Paid Search Brief is evolving as Paid Marketing<\/strong> becomes more automated and privacy-conscious.<\/p>\n\n\n\n

                              \n
                            • AI-assisted planning and creative iteration:<\/strong> teams will use automation to propose keyword clusters, ad variations, and landing page insights, but the brief will remain the human governance layer.<\/li>\n
                            • Signal quality over keyword micromanagement:<\/strong> as platforms automate more targeting and matching, briefs will emphasize conversion quality, first-party data readiness, and measurement design.<\/li>\n
                            • Privacy-driven measurement changes:<\/strong> increased reliance on modeled conversions and aggregated reporting makes it more important to define acceptable uncertainty and triangulate results.<\/li>\n
                            • Personalization with guardrails:<\/strong> audience-based messaging will expand, but brand and compliance constraints must be explicit in the Paid Search Brief.<\/li>\n
                            • Cross-channel integration:<\/strong> SEM \/ Paid Search<\/strong> will be planned alongside other Paid Marketing<\/strong> channels (paid social, affiliates, retail media) with shared objectives and incrementality thinking.<\/li>\n<\/ul>\n\n\n\n

                              Paid Search Brief vs Related Terms<\/h2>\n\n\n\n

                              Paid Search Brief vs Keyword Research<\/h3>\n\n\n\n
                                \n
                              • Keyword research<\/strong> finds and evaluates search demand and language.<\/li>\n
                              • A Paid Search Brief<\/strong> uses keyword research as one input, but also defines objectives, budgets, messaging, landing pages, measurement, and governance for SEM \/ Paid Search<\/strong> execution.<\/li>\n<\/ul>\n\n\n\n

                                Paid Search Brief vs Media Plan<\/h3>\n\n\n\n
                                  \n
                                • A media plan<\/strong> often spans channels and focuses on budgets, reach, and flighting.<\/li>\n
                                • A Paid Search Brief is more execution-specific to SEM \/ Paid Search<\/strong>, covering intent mapping, query controls, ad messaging, and conversion tracking details.<\/li>\n<\/ul>\n\n\n\n

                                  Paid Search Brief vs Creative Brief<\/h3>\n\n\n\n
                                    \n
                                  • A creative brief<\/strong> defines messaging and creative direction.<\/li>\n
                                  • A Paid Search Brief includes creative guidance, but also covers campaign structure, targeting logic, bidding approach, and metrics\u2014key Paid Marketing<\/strong> operational details.<\/li>\n<\/ul>\n\n\n\n

                                    Who Should Learn Paid Search Brief<\/h2>\n\n\n\n
                                      \n
                                    • Marketers:<\/strong> to connect business goals to measurable SEM \/ Paid Search<\/strong> execution and avoid waste.<\/li>\n
                                    • Analysts:<\/strong> to ensure conversion definitions, reporting logic, and decision rules are clear from day one.<\/li>\n
                                    • Agencies:<\/strong> to reduce revisions, speed approvals, and set performance expectations with clients in Paid Marketing<\/strong> retainers.<\/li>\n
                                    • Business owners and founders:<\/strong> to understand what they\u2019re buying when they \u201crun search ads\u201d and to evaluate proposals and results.<\/li>\n
                                    • Developers and technical teams:<\/strong> to support tracking, landing page performance, consent management, and data integrations that make SEM \/ Paid Search<\/strong> measurable.<\/li>\n<\/ul>\n\n\n\n

                                      Summary of Paid Search Brief<\/h2>\n\n\n\n

                                      A Paid Search Brief<\/strong> is the planning document that translates business objectives into an actionable, measurable plan for SEM \/ Paid Search<\/strong>. It matters because it aligns stakeholders, improves traffic quality, reduces budget waste, and creates a reliable measurement foundation. Within Paid Marketing<\/strong>, it sits upstream of campaign build and guides optimization by defining goals, intent strategy, landing page mapping, budgets, and KPIs\u2014so paid search performance is both scalable and accountable.<\/p>\n\n\n\n

                                      Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                      What should a Paid Search Brief include at minimum?<\/h3>\n\n\n\n

                                      At minimum: a clear objective, target audience\/intent, budget and timing, landing page mapping, primary conversion definition, key messaging guidelines, and the KPIs that determine success.<\/p>\n\n\n\n

                                      How is a Paid Search Brief different from a general marketing brief?<\/h3>\n\n\n\n

                                      A general marketing brief may describe positioning and audience, but a Paid Search Brief also defines SEM \/ Paid Search<\/strong> execution details like query strategy, campaign structure principles, conversion tracking requirements, and optimization rules.<\/p>\n\n\n\n

                                      Who owns the Paid Search Brief in a team?<\/h3>\n\n\n\n

                                      Typically the paid search lead or performance marketer drafts it, but it should be co-signed by stakeholders who own inputs: brand\/creative, analytics, web\/UX, and sales or revenue ops (when lead quality matters).<\/p>\n\n\n\n

                                      How often should you update a Paid Search Brief?<\/h3>\n\n\n\n

                                      Update it when goals change, budgets shift materially, conversion tracking changes, or performance insights require a new strategy. For active Paid Marketing<\/strong> programs, a lightweight refresh quarterly is common, with ad-hoc updates for major launches.<\/p>\n\n\n\n

                                      What\u2019s the biggest mistake teams make in SEM \/ Paid Search planning?<\/h3>\n\n\n\n

                                      Launching campaigns without measurement readiness\u2014unclear conversion definitions, unverified tracking, or no agreement on what \u201cgood leads\u201d are. This causes optimization to chase the wrong outcomes.<\/p>\n\n\n\n

                                      Can a Paid Search Brief work for small businesses with limited budgets?<\/h3>\n\n\n\n

                                      Yes. In fact, smaller budgets benefit even more because mistakes are expensive. A shorter Paid Search Brief (one to two pages) can still define intent focus, geo limits, negative keyword approach, and a realistic success metric.<\/p>\n\n\n\n

                                      What KPIs should I prioritize in a Paid Search Brief?<\/h3>\n\n\n\n

                                      Prioritize the KPI closest to business value: revenue\/ROAS for ecommerce, qualified pipeline for B2B, or booked appointments for local services. Use CTR and CPC as diagnostic metrics, not primary success measures in Paid Marketing<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                      A **Paid Search Brief** is the document (or structured set of requirements) that turns a business goal into an executable plan for **SEM \/ Paid Search**. In **Paid Marketing**, it acts as the single source of truth that aligns stakeholders on audience intent, budget, messaging, landing pages, measurement, and constraints\u2014before money is spent and ads go live.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1913],"tags":[],"class_list":["post-11191","post","type-post","status-publish","format-standard","hentry","category-sem-paid-search"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11191"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11191\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}