{"id":11173,"date":"2026-04-01T12:00:04","date_gmt":"2026-04-01T12:00:04","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/structured-snippet-asset\/"},"modified":"2026-04-01T12:00:04","modified_gmt":"2026-04-01T12:00:04","slug":"structured-snippet-asset","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/structured-snippet-asset\/","title":{"rendered":"Structured Snippet Asset: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEM \/ Paid Search"},"content":{"rendered":"\n

A Structured Snippet Asset<\/strong> is a curated set of short, predefined descriptors that can appear alongside a search ad to highlight specific aspects of what you offer\u2014such as categories, services, brands, features, or destinations. In Paid Marketing<\/strong>, it\u2019s one of the most practical ways to add extra context to an ad without rewriting the core ad message every time. Within SEM \/ Paid Search<\/strong>, Structured Snippet Asset implementations help searchers self-qualify faster by seeing \u201cwhat\u2019s inside\u201d your offering before they click.<\/p>\n\n\n\n

This matters because modern Paid Marketing<\/strong> is increasingly competitive, automated, and constrained by limited ad real estate. A well-built Structured Snippet Asset can improve ad relevance, increase click-through rate from qualified users, and reduce wasted spend\u2014especially in SEM \/ Paid Search<\/strong>, where small improvements in intent matching can have outsized impact on efficiency.<\/p>\n\n\n\n

\n\n\n\n

1) What Is Structured Snippet Asset?<\/h2>\n\n\n\n

A Structured Snippet Asset<\/strong> is an ad asset that shows a header<\/strong> (a label such as \u201cServices\u201d or \u201cBrands\u201d) followed by a list of values<\/strong> (for example: \u201cEmergency Repair, Installation, Maintenance\u201d). It\u2019s designed to provide structured, scan-friendly details that help users understand the breadth or specifics of your offering.<\/p>\n\n\n\n

At its core, the concept is simple: you\u2019re not just telling users \u201cWe\u2019re the best.\u201d You\u2019re showing them what you actually provide<\/strong> in a standardized format that search engines can render consistently across devices.<\/p>\n\n\n\n

From a business perspective, a Structured Snippet Asset supports clearer positioning. It communicates product scope, service menu, inventory variety, or feature sets\u2014often answering common pre-click questions that otherwise force users to guess.<\/p>\n\n\n\n

In Paid Marketing<\/strong>, Structured Snippet Asset usage is most common in search campaigns because search ads benefit directly from increased relevance and richer ad presentations. In SEM \/ Paid Search<\/strong>, it functions as an \u201cinformation amplifier\u201d that can improve qualified traffic and reduce friction in decision-making.<\/p>\n\n\n\n

\n\n\n\n

2) Why Structured Snippet Asset Matters in Paid Marketing<\/h2>\n\n\n\n

A Structured Snippet Asset matters because it improves the \u201cad-to-intent fit\u201d without requiring a new landing page or a complete copy overhaul. Done well, it can strengthen performance and brand clarity simultaneously.<\/p>\n\n\n\n

Key reasons it\u2019s strategically valuable in Paid Marketing<\/strong>:<\/p>\n\n\n\n

    \n
  • Higher relevance at the moment of intent:<\/strong> In SEM \/ Paid Search<\/strong>, users are often comparing options quickly. Structured details can pull attention toward the exact category they need.<\/li>\n
  • Better pre-qualification:<\/strong> By listing specific offerings, a Structured Snippet Asset can discourage clicks from users looking for something you don\u2019t provide\u2014reducing inefficient spend.<\/li>\n
  • More competitive ad presence:<\/strong> Search ads are visually crowded. Additional assets can increase the ad\u2019s footprint and perceived completeness.<\/li>\n
  • Support for automation:<\/strong> Modern Paid Marketing<\/strong> platforms increasingly optimize toward predicted performance. Clear, structured assets give systems more signals about what your business offers.<\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    3) How Structured Snippet Asset Works<\/h2>\n\n\n\n

    A Structured Snippet Asset is less about a technical pipeline and more about how platforms select, assemble, and display ad components in real auctions. In practice, it works like this:<\/p>\n\n\n\n

      \n
    1. \n

      Input (your configuration)<\/strong>\n – You create the asset by selecting a header and adding multiple values that accurately reflect your offering.\n – You attach it at the account, campaign, or ad group level (depending on platform capabilities).<\/p>\n<\/li>\n

    2. \n

      Eligibility and contextual matching<\/strong>\n – The ad platform evaluates whether the Structured Snippet Asset is eligible to show based on factors such as query intent, device, ad rank, and predicted benefit.\n – The system may also consider overlap with other assets and available space.<\/p>\n<\/li>\n

    3. \n

      Auction-time assembly<\/strong>\n – During the auction, the platform dynamically decides which combination of assets to show with your ad.\n – The Structured Snippet Asset may show in full, partially, or not at all.<\/p>\n<\/li>\n

    4. \n

      Output (user-facing result and performance)<\/strong>\n – If shown, users see a header plus a list of values that expand the meaning of your ad.\n – The outcome is typically improved clarity, which can influence CTR, conversion rate, and overall efficiency in SEM \/ Paid Search<\/strong>.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      A crucial nuance for Paid Marketing<\/strong> teams: you don\u2019t fully control when it appears. You control quality and relevance<\/strong>, and the platform controls rendering and frequency<\/strong>.<\/p>\n\n\n\n

      \n\n\n\n

      4) Key Components of Structured Snippet Asset<\/h2>\n\n\n\n

      A high-performing Structured Snippet Asset depends on several interconnected elements:<\/p>\n\n\n\n

      Header selection<\/h3>\n\n\n\n

      The header frames how users interpret the values. \u201cServices\u201d sets a different expectation than \u201cModels\u201d or \u201cDestinations.\u201d Picking the right header is often the difference between helpful specificity and confusing noise.<\/p>\n\n\n\n

      Values (the list items)<\/h3>\n\n\n\n

      These are the actual descriptors. Effective values are:\n– Specific (not \u201cHigh Quality\u201d)\n– Non-overlapping\n– Representative of high-demand offerings\n– Aligned with landing page content and the user\u2019s query<\/p>\n\n\n\n

      Account structure and placement<\/h3>\n\n\n\n

      Where you attach the Structured Snippet Asset matters:\n– Account-level<\/strong> supports broad coverage but can become too generic.\n– Campaign\/ad group-level<\/strong> supports tighter relevance and better intent matching in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

      Editorial and policy compliance<\/h3>\n\n\n\n

      Assets must avoid restricted content, excessive punctuation, and misleading claims. Compliance isn\u2019t just \u201crisk management\u201d\u2014it directly affects eligibility to show.<\/p>\n\n\n\n

      Measurement and governance<\/h3>\n\n\n\n

      Someone must own:\n– Ongoing reviews (seasonality, inventory changes, new services)\n– Duplicate detection\n– Documentation of which assets map to which campaigns<\/p>\n\n\n\n

      In Paid Marketing<\/strong> operations, governance is what prevents assets from becoming outdated, contradictory, or bloated.<\/p>\n\n\n\n

      \n\n\n\n

      5) Types of Structured Snippet Asset<\/h2>\n\n\n\n

      Structured Snippet Asset \u201ctypes\u201d are best understood as use-case patterns<\/strong>, since the format is consistent but the intent varies. Common distinctions include:<\/p>\n\n\n\n

      Catalog-oriented snippets<\/h3>\n\n\n\n

      Used when you want to show breadth of inventory:\n– Product categories\n– Brands carried\n– Models or lines\n– Types of services<\/p>\n\n\n\n

      Feature-oriented snippets<\/h3>\n\n\n\n

      Used to highlight tangible attributes:\n– Amenities\n– Included services\n– Coverage types\n– Support options<\/p>\n\n\n\n

      Location or destination snippets<\/h3>\n\n\n\n

      Used when geography is central to conversion:\n– Neighborhoods\n– Regions served\n– Destinations (for travel-like businesses)<\/p>\n\n\n\n

      Program or offering snippets<\/h3>\n\n\n\n

      Common in education and B2B services:\n– Courses\n– Industries served\n– Solutions offered<\/p>\n\n\n\n

      Each approach can be effective in SEM \/ Paid Search<\/strong> as long as it matches the query intent and the landing page promise.<\/p>\n\n\n\n

      \n\n\n\n

      6) Real-World Examples of Structured Snippet Asset<\/h2>\n\n\n\n

      Example 1: Local service business (lead generation)<\/h3>\n\n\n\n

      A home services company running Paid Marketing<\/strong> search campaigns builds a Structured Snippet Asset with:\n– Header: \u201cServices\u201d\n– Values: \u201cWater Heater Repair, Drain Cleaning, Leak Detection, Pipe Replacement\u201d<\/p>\n\n\n\n

      Outcome: In SEM \/ Paid Search<\/strong>, this can increase qualified clicks by reassuring users the company handles their specific issue\u2014especially for high-intent queries like \u201cleak detection near me.\u201d<\/p>\n\n\n\n

      Example 2: E-commerce retailer (category clarity)<\/h3>\n\n\n\n

      An online retailer running non-brand search creates:\n– Header: \u201cBrands\u201d\n– Values: \u201cBrand A, Brand B, Brand C, Brand D\u201d<\/p>\n\n\n\n

      Outcome: Users looking for a specific brand can choose your ad with more confidence. This often reduces \u201cbounce clicks\u201d from shoppers who realize too late you don\u2019t carry their preferred brand.<\/p>\n\n\n\n

      Example 3: B2B SaaS (solution coverage)<\/h3>\n\n\n\n

      A SaaS provider targeting mid-funnel queries adds:\n– Header: \u201cFeatures\u201d\n– Values: \u201cRole-Based Access, Audit Logs, API Access, Single Sign-On\u201d<\/p>\n\n\n\n

      Outcome: In Paid Marketing<\/strong> for SEM \/ Paid Search<\/strong>, feature clarity helps users self-qualify. It can also reduce low-fit demo requests by clarifying what\u2019s included before the click.<\/p>\n\n\n\n

      \n\n\n\n

      7) Benefits of Using Structured Snippet Asset<\/h2>\n\n\n\n

      When aligned with intent and landing pages, a Structured Snippet Asset can drive measurable improvements:<\/p>\n\n\n\n

        \n
      • Improved CTR from qualified users:<\/strong> More detail can attract users who see an exact match to their needs.<\/li>\n
      • Higher conversion rate quality:<\/strong> Better pre-click understanding often improves post-click behavior.<\/li>\n
      • Lower wasted spend:<\/strong> By discouraging mismatched clicks, it can reduce inefficient traffic in SEM \/ Paid Search<\/strong>.<\/li>\n
      • Faster experimentation:<\/strong> You can test messaging angles (services vs features vs brands) without rebuilding campaigns.<\/li>\n
      • Better user experience:<\/strong> Users get answers sooner\u2014especially on mobile where scanning is common.<\/li>\n<\/ul>\n\n\n\n

        In many Paid Marketing<\/strong> accounts, the biggest win is not \u201cmore clicks,\u201d but better clicks<\/strong>.<\/p>\n\n\n\n

        \n\n\n\n

        8) Challenges of Structured Snippet Asset<\/h2>\n\n\n\n

        Structured Snippet Asset management has real pitfalls, particularly at scale:<\/p>\n\n\n\n

          \n
        • Limited control over serving:<\/strong> Platforms decide when the asset shows, so changes may not produce immediate visible results.<\/li>\n
        • Generic or duplicated values:<\/strong> Repeating the same items across unrelated campaigns can dilute relevance in SEM \/ Paid Search<\/strong>.<\/li>\n
        • Misalignment with landing pages:<\/strong> Listing offerings that aren\u2019t clearly supported on the landing page can hurt trust and conversion.<\/li>\n
        • Operational drift:<\/strong> Services change, inventory changes, and assets become outdated\u2014quietly reducing performance.<\/li>\n
        • Measurement ambiguity:<\/strong> Asset-level reporting can be directional, but attributing incremental impact precisely can be difficult.<\/li>\n<\/ul>\n\n\n\n

          In Paid Marketing<\/strong>, these challenges are manageable\u2014but only with deliberate process and review cadence.<\/p>\n\n\n\n

          \n\n\n\n

          9) Best Practices for Structured Snippet Asset<\/h2>\n\n\n\n

          Use these best practices to keep Structured Snippet Asset implementations clean, eligible, and performance-oriented:<\/p>\n\n\n\n

          Match the header to user intent<\/h3>\n\n\n\n

          Choose headers that map to how users search:\n– \u201cServices\u201d for problem-to-solution queries\n– \u201cBrands\u201d for brand-driven queries\n– \u201cTypes\u201d or \u201cCategories\u201d for exploratory queries<\/p>\n\n\n\n

          Keep values specific and scannable<\/h3>\n\n\n\n
            \n
          • Prefer concrete nouns over marketing adjectives.<\/li>\n
          • Avoid near-duplicates (e.g., \u201cRepair\u201d and \u201cRepairs\u201d).<\/li>\n
          • Keep capitalization and formatting consistent.<\/li>\n<\/ul>\n\n\n\n

            Build at the right level of granularity<\/h3>\n\n\n\n
              \n
            • Use tighter, ad group-level Structured Snippet Asset sets for high-intent campaigns.<\/li>\n
            • Use broader sets at the campaign level when ad groups share the same offering.<\/li>\n<\/ul>\n\n\n\n

              Align with landing page evidence<\/h3>\n\n\n\n

              Every value should be clearly supported by on-page content. This alignment improves user trust and reduces post-click friction.<\/p>\n\n\n\n

              Refresh and prune regularly<\/h3>\n\n\n\n

              In Paid Marketing<\/strong>, schedule reviews (monthly or quarterly):\n– Remove low-relevance values\n– Add new offerings\n– Adjust for seasonality<\/p>\n\n\n\n

              Avoid competing messages across assets<\/h3>\n\n\n\n

              Ensure your Structured Snippet Asset doesn\u2019t contradict callouts, headlines, or sitelinks. Consistency improves comprehension in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

              \n\n\n\n

              10) Tools Used for Structured Snippet Asset<\/h2>\n\n\n\n

              Structured Snippet Asset work spans creation, QA, deployment, and measurement. Common tool categories include:<\/p>\n\n\n\n

                \n
              • Ad platforms and editors:<\/strong> Where you create assets, attach them to campaigns, and review asset eligibility\/status.<\/li>\n
              • Analytics tools:<\/strong> To evaluate post-click behavior (engagement, conversion paths, assisted conversions) from traffic influenced by richer ads.<\/li>\n
              • Reporting dashboards:<\/strong> To blend cost, conversion, and asset performance views into a single operational view for Paid Marketing<\/strong> stakeholders.<\/li>\n
              • Automation tools and scripts:<\/strong> Helpful for enforcing naming conventions, detecting duplicates, and scaling updates across many campaigns.<\/li>\n
              • CRM systems:<\/strong> To validate lead quality changes (not just volume) when Structured Snippet Asset updates shift who clicks.<\/li>\n
              • SEO tools (supporting research):<\/strong> Useful for mining category language and user vocabulary that can become snippet values, strengthening SEM \/ Paid Search<\/strong> relevance.<\/li>\n<\/ul>\n\n\n\n

                The goal isn\u2019t tool complexity; it\u2019s a repeatable workflow that keeps assets accurate and measurable.<\/p>\n\n\n\n

                \n\n\n\n

                11) Metrics Related to Structured Snippet Asset<\/h2>\n\n\n\n

                Because Structured Snippet Asset rendering is dynamic, measurement should focus on both efficiency and downstream quality:<\/p>\n\n\n\n

                  \n
                • CTR (Click-through rate):<\/strong> Often the first visible signal when assets improve ad relevance.<\/li>\n
                • Conversion rate (CVR):<\/strong> Indicates whether the added specificity attracts the right users.<\/li>\n
                • CPC (Cost per click):<\/strong> Can improve if better relevance increases expected performance in auctions.<\/li>\n
                • CPA \/ CPL (Cost per acquisition\/lead):<\/strong> A core Paid Marketing<\/strong> efficiency metric; watch for improvements after asset refreshes.<\/li>\n
                • Conversion value \/ ROAS (where applicable):<\/strong> Especially useful for e-commerce or lead value models.<\/li>\n
                • Impression share and top-of-page rate:<\/strong> Helpful context\u2014assets may show more when your ad rank is strong.<\/li>\n
                • Asset-level performance indicators:<\/strong> Many platforms provide qualitative or segmented reporting for assets; use it to identify underperforming sets.<\/li>\n
                • Lead quality metrics (CRM-based):<\/strong> MQL rate, SQL rate, close rate\u2014critical in SEM \/ Paid Search<\/strong> where \u201cmore leads\u201d can hide \u201cworse leads.\u201d<\/li>\n<\/ul>\n\n\n\n
                  \n\n\n\n

                  12) Future Trends of Structured Snippet Asset<\/h2>\n\n\n\n

                  Structured Snippet Asset usage is evolving alongside broader Paid Marketing<\/strong> shifts:<\/p>\n\n\n\n

                    \n
                  • More automation in asset selection:<\/strong> Platforms will increasingly decide which snippet sets to show based on predicted outcomes, making relevance and coverage more important than manual micromanagement.<\/li>\n
                  • AI-assisted asset generation (with guardrails):<\/strong> Drafting values from landing pages or feeds will get easier, but human review will remain essential for accuracy, compliance, and differentiation.<\/li>\n
                  • Greater personalization by context:<\/strong> Expect more variation by device, query nuance, and audience signals within SEM \/ Paid Search<\/strong> constraints.<\/li>\n
                  • Privacy and measurement changes:<\/strong> As tracking becomes more modeled and aggregated, pre-click clarity (what users see in the ad) becomes a stronger lever you directly control.<\/li>\n
                  • Feed and inventory integration:<\/strong> For businesses with structured catalogs, snippet values may increasingly be derived from structured data sources to reduce operational drift.<\/li>\n<\/ul>\n\n\n\n

                    The long-term direction is clear: Structured Snippet Asset quality will be a durable advantage because it improves communication in environments where measurement is getting harder.<\/p>\n\n\n\n

                    \n\n\n\n

                    13) Structured Snippet Asset vs Related Terms<\/h2>\n\n\n\n

                    Understanding nearby concepts helps you choose the right asset for the right job in SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

                    Structured Snippet Asset vs Callout assets<\/h3>\n\n\n\n
                      \n
                    • Structured Snippet Asset:<\/strong> Categorized lists (header + values) that describe what you offer.<\/li>\n
                    • Callouts:<\/strong> Short benefit statements (often promotional or differentiating) like \u201c24\/7 Support\u201d or \u201cFree Returns.\u201d\nUse structured snippets for scope<\/em>; use callouts for claims and advantages<\/em>.<\/li>\n<\/ul>\n\n\n\n

                      Structured Snippet Asset vs Sitelink assets<\/h3>\n\n\n\n
                        \n
                      • Structured Snippet Asset:<\/strong> Adds detail without changing navigation.<\/li>\n
                      • Sitelinks:<\/strong> Provide additional clickable links to specific pages.\nUse sitelinks to guide navigation; use structured snippets to summarize options.<\/li>\n<\/ul>\n\n\n\n

                        Structured Snippet Asset vs Price\/Promotion-style assets<\/h3>\n\n\n\n
                          \n
                        • Structured Snippet Asset:<\/strong> Generally non-price, descriptive.<\/li>\n
                        • Price\/promotional assets:<\/strong> Communicate cost, discounts, or time-bound offers.\nUse structured snippets for evergreen clarity in Paid Marketing<\/strong>; use promos for urgency and deal-seeking behavior.<\/li>\n<\/ul>\n\n\n\n
                          \n\n\n\n

                          14) Who Should Learn Structured Snippet Asset<\/h2>\n\n\n\n

                          A Structured Snippet Asset is worth learning because it sits at the intersection of messaging, structure, and auction performance:<\/p>\n\n\n\n

                            \n
                          • Marketers:<\/strong> To improve relevance and conversion efficiency in Paid Marketing<\/strong> without rebuilding campaigns.<\/li>\n
                          • Analysts:<\/strong> To evaluate incremental performance and connect asset changes to lead quality and ROAS.<\/li>\n
                          • Agencies:<\/strong> To standardize scalable optimization across many clients in SEM \/ Paid Search<\/strong>.<\/li>\n
                          • Business owners and founders:<\/strong> To ensure ads accurately represent offerings and reduce spend on mismatched clicks.<\/li>\n
                          • Developers and technical teams:<\/strong> To support structured data, feeds, automation scripts, and QA processes that keep assets current.<\/li>\n<\/ul>\n\n\n\n
                            \n\n\n\n

                            15) Summary of Structured Snippet Asset<\/h2>\n\n\n\n

                            A Structured Snippet Asset<\/strong> is a structured ad enhancement that displays a header and a list of values to clarify what a business offers. It matters because it improves relevance, pre-qualifies clicks, and strengthens ad presence\u2014key levers in modern Paid Marketing<\/strong>. Within SEM \/ Paid Search<\/strong>, it supports stronger intent matching and can improve efficiency when paired with good governance, measurement discipline, and landing page alignment.<\/p>\n\n\n\n

                            \n\n\n\n

                            16) Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                            1) What is a Structured Snippet Asset and when should I use it?<\/h3>\n\n\n\n

                            A Structured Snippet Asset is a header plus a list of offerings (like services, brands, or categories) shown with a search ad. Use it when you want to quickly communicate breadth or specific options and reduce ambiguity for high-intent SEM \/ Paid Search<\/strong> traffic.<\/p>\n\n\n\n

                            2) Does a Structured Snippet Asset always show with my ad?<\/h3>\n\n\n\n

                            No. In Paid Marketing<\/strong>, ad platforms decide dynamically based on eligibility, available space, ad rank, and predicted performance. Your job is to make the asset highly relevant so it\u2019s more likely to be selected.<\/p>\n\n\n\n

                            3) How many values should I include in a Structured Snippet Asset?<\/h3>\n\n\n\n

                            Include enough to represent real breadth, but not so many that relevance drops. A good rule is to prioritize your best-known or highest-converting items and keep the list clean, specific, and non-duplicative.<\/p>\n\n\n\n

                            4) How do Structured Snippet Asset updates affect SEM \/ Paid Search performance?<\/h3>\n\n\n\n

                            They typically influence CTR and the quality of clicks by clarifying what you offer. In SEM \/ Paid Search<\/strong>, that can improve conversion rate and reduce wasted spend, but results depend on intent match and landing page support.<\/p>\n\n\n\n

                            5) Are Structured Snippet Assets the same as ad extensions?<\/h3>\n\n\n\n

                            They\u2019re closely related. Many platforms historically called these \u201cextensions,\u201d and some now use the broader term \u201cassets.\u201d Practically, the function is the same: extra ad information that can improve performance in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                            6) What should I avoid putting in a Structured Snippet Asset?<\/h3>\n\n\n\n

                            Avoid vague hype (\u201cBest Quality\u201d), unsupported claims, repetitive values, and items not reflected on your landing page. These reduce trust and can lower the effectiveness of your SEM \/ Paid Search<\/strong> ads.<\/p>\n\n\n\n

                            7) How do I measure whether a Structured Snippet Asset is working?<\/h3>\n\n\n\n

                            Track changes in CTR, conversion rate, CPA\/CPL, and downstream lead quality (MQL\/SQL rates) after you introduce or refine the asset. Use asset-level reporting as directional evidence, and validate impact with broader campaign trends in Paid Marketing<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                            A **Structured Snippet Asset** is a curated set of short, predefined descriptors that can appear alongside a search ad to highlight specific aspects of what you offer\u2014such as categories, services, brands, features, or destinations. In **Paid Marketing**, it\u2019s one of the most practical ways to add extra context to an ad without rewriting the core ad message every time. Within **SEM \/ Paid Search**, Structured Snippet Asset implementations help searchers self-qualify faster by seeing \u201cwhat\u2019s inside\u201d your offering before they click.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1913],"tags":[],"class_list":["post-11173","post","type-post","status-publish","format-standard","hentry","category-sem-paid-search"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11173"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11173\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}