{"id":11165,"date":"2026-04-01T11:41:55","date_gmt":"2026-04-01T11:41:55","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/secondary-conversion\/"},"modified":"2026-04-01T11:41:55","modified_gmt":"2026-04-01T11:41:55","slug":"secondary-conversion","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/secondary-conversion\/","title":{"rendered":"Secondary Conversion: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEM \/ Paid Search"},"content":{"rendered":"\n

In Paid Marketing<\/strong>, not every valuable action happens at the final \u201cpurchase\u201d moment. A Secondary Conversion<\/strong> is a measurable action that indicates progress toward a primary business goal\u2014especially common in SEM \/ Paid Search<\/strong>, where user journeys often span multiple visits, devices, and decision-makers. Examples include signing up for a newsletter, downloading a guide, starting a checkout, watching a product demo, or using a store locator.<\/p>\n\n\n\n

Understanding Secondary Conversion<\/strong> is essential in modern Paid Marketing<\/strong> because it helps teams measure intent earlier, optimize faster, and allocate spend more intelligently. In SEM \/ Paid Search<\/strong>, it often reveals which keywords, ads, and landing pages are building qualified demand\u2014even when immediate revenue isn\u2019t visible yet.<\/p>\n\n\n\n

What Is Secondary Conversion?<\/h2>\n\n\n\n

A Secondary Conversion<\/strong> is a non-final but meaningful user action that supports or predicts a primary conversion (such as a sale, qualified lead, or subscription). It\u2019s \u201csecondary\u201d because it isn\u2019t the main KPI, yet it is still valuable because it signals interest, engagement, or readiness.<\/p>\n\n\n\n

The core concept is simple: many customers don\u2019t convert on the first click. In SEM \/ Paid Search<\/strong>, users may research, compare, or seek reassurance before they buy. A Secondary Conversion<\/strong> captures those steps so you can measure and optimize the journey, not just the finish line.<\/p>\n\n\n\n

From a business perspective, Secondary Conversion<\/strong> events help you:\n– Identify friction points and drop-offs\n– Understand which campaigns create high-intent traffic\n– Improve forecasting and attribution in Paid Marketing<\/strong>\n– Align marketing metrics with actual customer behavior<\/p>\n\n\n\n

In Paid Marketing<\/strong>, secondary conversions typically sit between \u201cclick\u201d and \u201cpurchase\/lead,\u201d turning anonymous traffic into known or better-qualified prospects. In SEM \/ Paid Search<\/strong>, they\u2019re especially useful for high-consideration products, B2B funnels, and any scenario where the purchase path is not instantaneous.<\/p>\n\n\n\n

Why Secondary Conversion Matters in Paid Marketing<\/h2>\n\n\n\n

In Paid Marketing<\/strong>, waiting for only end-of-funnel results can slow optimization and hide early indicators of success. Secondary Conversion<\/strong> tracking provides the signals you need to make timely decisions.<\/p>\n\n\n\n

Key reasons it matters:<\/p>\n\n\n\n

    \n
  • Faster learning cycles:<\/strong> You can evaluate new keywords, audiences, and landing pages using earlier intent signals rather than waiting weeks for final conversions.<\/li>\n
  • Better budget allocation:<\/strong> In SEM \/ Paid Search<\/strong>, campaigns that generate strong secondary actions (like \u201crequest pricing\u201d clicks or demo video views) may deserve more budget even if final conversions lag.<\/li>\n
  • Higher-quality optimization:<\/strong> Optimizing solely for clicks or low-cost leads can attract low-intent users. Secondary Conversion<\/strong> helps emphasize quality.<\/li>\n
  • Competitive advantage:<\/strong> Many advertisers under-instrument their funnels. Measuring Secondary Conversion<\/strong> provides more data to improve bidding, messaging, and landing page strategy in Paid Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

    Ultimately, Secondary Conversion<\/strong> bridges the gap between traffic metrics (CTR, sessions) and business outcomes (revenue, pipeline) in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

    How Secondary Conversion Works<\/h2>\n\n\n\n

    A Secondary Conversion<\/strong> is conceptual, but it becomes practical through a measurable workflow:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ trigger (user intent + interaction)<\/strong>\n A user clicks a search ad, lands on a page, and interacts\u2014scrolling, viewing key content, engaging with tools, or starting a form. In SEM \/ Paid Search<\/strong>, the trigger is often a query with informational or commercial intent.<\/p>\n<\/li>\n

    2. \n

      Measurement \/ processing (tracking + definitions)<\/strong>\n You define which actions count as a Secondary Conversion<\/strong> (e.g., \u201cdownloaded spec sheet\u201d or \u201cstarted checkout\u201d) and implement tracking via tags\/events. You also define success thresholds and ensure the event is recorded consistently.<\/p>\n<\/li>\n

    3. \n

      Execution \/ application (optimization + decisioning)<\/strong>\n The tracked Secondary Conversion<\/strong> becomes a lever for Paid Marketing<\/strong> decisions: bid adjustments, audience creation (remarketing), landing page testing, ad copy refinement, and keyword strategy.<\/p>\n<\/li>\n

    4. \n

      Output \/ outcome (improved efficiency and outcomes)<\/strong>\n Over time, secondary actions correlate with primary conversions. You learn which pathways predict revenue, improve conversion rates, reduce wasted spend, and build a stronger SEM \/ Paid Search<\/strong> funnel.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      The key is that the Secondary Conversion<\/strong> must be meaningful, measurable, and connected\u2014directly or indirectly\u2014to the primary goal.<\/p>\n\n\n\n

      Key Components of Secondary Conversion<\/h2>\n\n\n\n

      Implementing Secondary Conversion<\/strong> well requires both marketing clarity and measurement discipline. The major components typically include:<\/p>\n\n\n\n

      Clear conversion taxonomy<\/h3>\n\n\n\n

      Define what is primary vs. secondary. Examples:\n– Primary: purchase, booked appointment, qualified lead submission\n– Secondary: add-to-cart, start checkout, view pricing, download PDF, create account<\/p>\n\n\n\n

      Tracking and event instrumentation<\/h3>\n\n\n\n

      A Secondary Conversion<\/strong> must be captured as an event with consistent parameters (page, button, form step, etc.). This includes:\n– Tag management and event rules\n– Consent and privacy settings\n– Cross-domain or subdomain tracking if needed<\/p>\n\n\n\n

      Data inputs and enrichment<\/h3>\n\n\n\n

      Secondary events become more useful when paired with:\n– Campaign\/keyword metadata (from SEM \/ Paid Search<\/strong>)\n– Landing page variants\n– Device, geography, time of day\n– CRM lifecycle status (when available)<\/p>\n\n\n\n

      Governance and ownership<\/h3>\n\n\n\n

      In Paid Marketing<\/strong>, secondary conversions can proliferate. Establish:\n– A naming convention\n– Documentation of definitions\n– A change process (so metrics don\u2019t drift)\n– Owners (marketing ops, analytics, or growth team)<\/p>\n\n\n\n

      Reporting and feedback loops<\/h3>\n\n\n\n

      Dashboards and regular reviews help teams answer:\n– Which secondary actions best predict primary conversions?\n– Which campaigns drive high-intent behavior at efficient costs?\n– Where are users dropping off?<\/p>\n\n\n\n

      Types of Secondary Conversion<\/h2>\n\n\n\n

      There aren\u2019t universal formal \u201ctypes,\u201d but in practice Secondary Conversion<\/strong> actions fall into common categories that matter in Paid Marketing<\/strong> and SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

      Engagement-based secondary conversions<\/h3>\n\n\n\n

      Signals that users consumed or interacted with value-driving content:\n– Video plays beyond a threshold\n– Time on key pages (used carefully)\n– Scroll depth on long-form pages\n– Clicks to important sections (features, pricing, testimonials)<\/p>\n\n\n\n

      Micro-funnel progression events<\/h3>\n\n\n\n

      Steps that show movement toward completion:\n– Form start (not submission)\n– Checkout start\n– Add-to-cart\n– \u201cBegin application\u201d click<\/p>\n\n\n\n

      Lead-intent indicators<\/h3>\n\n\n\n

      Actions that indicate sales or support intent:\n– Click-to-call\n– Chat initiated\n– \u201cRequest a quote\u201d click (even before submit)\n– Calendar page view (before booking)<\/p>\n\n\n\n

      Account or retention signals (for SaaS \/ subscriptions)<\/h3>\n\n\n\n
        \n
      • Trial signup (if paid subscription is primary)<\/li>\n
      • Invite a teammate<\/li>\n
      • Connect an integration<\/li>\n
      • Activate a key feature<\/li>\n<\/ul>\n\n\n\n

        The best Secondary Conversion<\/strong> actions are those you can defend as meaningful and that reliably correlate with eventual revenue or qualified leads.<\/p>\n\n\n\n

        Real-World Examples of Secondary Conversion<\/h2>\n\n\n\n

        Example 1: E-commerce in SEM \/ Paid Search<\/h3>\n\n\n\n

        An online retailer runs SEM \/ Paid Search<\/strong> campaigns for non-branded product queries. Purchases are the primary conversion, but volume is inconsistent across categories. They track Secondary Conversion<\/strong> events such as:\n– Add-to-cart\n– View shipping\/returns policy\n– Start checkout<\/p>\n\n\n\n

        They discover that certain keywords generate many add-to-carts but low checkouts\u2014pointing to price shock or shipping friction. In Paid Marketing<\/strong>, they shift budget toward keywords with stronger start-checkout rates and test clearer shipping messaging on landing pages.<\/p>\n\n\n\n

        Example 2: B2B SaaS lead generation<\/h3>\n\n\n\n

        A SaaS company uses Paid Marketing<\/strong> to drive demo requests (primary conversion). The buying cycle is long, so they measure Secondary Conversion<\/strong> actions:\n– Pricing page views\n– \u201cCompare plans\u201d interactions\n– Downloading a security whitepaper<\/p>\n\n\n\n

        In SEM \/ Paid Search<\/strong>, a campaign targeting \u201ccompliance\u201d terms produces fewer demos but far more security downloads and pricing views. The team uses those secondary signals to build remarketing audiences and tailor follow-up content, improving demo quality and sales acceptance.<\/p>\n\n\n\n

        Example 3: Local services and call-focused campaigns<\/h3>\n\n\n\n

        A home services business runs SEM \/ Paid Search<\/strong> for urgent queries. The primary conversion is a booked appointment or qualified call. Secondary actions include:\n– Click-to-call (even if the call is short)\n– Direction requests\n– Viewing service-area pages<\/p>\n\n\n\n

        They learn that some locations generate many direction requests but fewer bookings, suggesting availability or trust gaps. In Paid Marketing<\/strong>, they adjust ad copy to highlight same-day service and add location-specific proof, improving booked jobs.<\/p>\n\n\n\n

        Benefits of Using Secondary Conversion<\/h2>\n\n\n\n

        When implemented thoughtfully, Secondary Conversion<\/strong> delivers benefits across performance, efficiency, and customer experience:<\/p>\n\n\n\n

          \n
        • Better optimization signals:<\/strong> You can optimize SEM \/ Paid Search<\/strong> campaigns for quality actions rather than just clicks or broad leads.<\/li>\n
        • Lower wasted spend:<\/strong> Secondary events help identify low-intent traffic sources earlier, reducing budget drain in Paid Marketing<\/strong>.<\/li>\n
        • Improved funnel visibility:<\/strong> You see where users hesitate (pricing, trust, complexity) and can prioritize fixes.<\/li>\n
        • Smarter remarketing and segmentation:<\/strong> Secondary actions create high-intent audiences (e.g., \u201cstarted checkout but didn\u2019t buy\u201d).<\/li>\n
        • More aligned reporting:<\/strong> Stakeholders get a more realistic view of progress when primary conversions are delayed or seasonal.<\/li>\n<\/ul>\n\n\n\n

          Challenges of Secondary Conversion<\/h2>\n\n\n\n

          Secondary Conversion<\/strong> is powerful, but it introduces measurement and strategy risks if handled loosely:<\/p>\n\n\n\n

            \n
          • Misaligned incentives:<\/strong> Teams may over-optimize for easy secondary actions (like \u201cPDF downloads\u201d) that don\u2019t produce revenue.<\/li>\n
          • Noisy or inflated signals:<\/strong> Engagement metrics (time on page, scroll depth) can be misleading if not validated.<\/li>\n
          • Attribution confusion:<\/strong> In Paid Marketing<\/strong>, counting many secondary events can make performance look better than it is, especially if reporting mixes event counts with primary conversions.<\/li>\n
          • Tracking complexity:<\/strong> Cross-domain flows, consent requirements, and ad blockers can reduce event reliability.<\/li>\n
          • Inconsistent definitions over time:<\/strong> Changing what counts as a Secondary Conversion<\/strong> breaks trend analysis and can lead to incorrect conclusions.<\/li>\n<\/ul>\n\n\n\n

            The solution is to treat secondary conversions as decision-support metrics\u2014then prove their value through correlation and outcomes.<\/p>\n\n\n\n

            Best Practices for Secondary Conversion<\/h2>\n\n\n\n

            Choose secondary conversions that predict primary outcomes<\/h3>\n\n\n\n

            Start with actions that logically precede purchase or qualified lead. Validate by analyzing whether users who complete the Secondary Conversion<\/strong> convert at a higher rate later.<\/p>\n\n\n\n

            Map secondary events to funnel stages<\/h3>\n\n\n\n

            Group events into awareness, consideration, and intent. In SEM \/ Paid Search<\/strong>, this helps align keywords and ad messaging to the right stage.<\/p>\n\n\n\n

            Assign values carefully (when appropriate)<\/h3>\n\n\n\n

            If you use value-based optimization in Paid Marketing<\/strong>, avoid arbitrary numbers. Use historical data to estimate how often a Secondary Conversion<\/strong> leads to revenue, then assign a conservative value.<\/p>\n\n\n\n

            Keep the list tight and documented<\/h3>\n\n\n\n

            A small set of high-signal events beats dozens of vague actions. Maintain a definition sheet with:\n– Event name\n– Description\n– Trigger rules\n– Owner\n– Where it\u2019s used (bidding, reporting, audiences)<\/p>\n\n\n\n

            Monitor data quality continuously<\/h3>\n\n\n\n

            Check for:\n– Sudden spikes\/drops due to tagging changes\n– Duplicate firing events\n– Bot traffic effects\n– Differences by browser\/device<\/p>\n\n\n\n

            Use secondary conversions to improve landing pages<\/h3>\n\n\n\n

            If SEM \/ Paid Search<\/strong> traffic clicks but doesn\u2019t progress to secondary actions, test:\n– Stronger above-the-fold clarity\n– Trust signals (reviews, guarantees)\n– Reduced form friction\n– Faster load performance<\/p>\n\n\n\n

            Tools Used for Secondary Conversion<\/h2>\n\n\n\n

            Secondary Conversion<\/strong> management is less about one tool and more about an ecosystem that supports measurement and action in Paid Marketing<\/strong>:<\/p>\n\n\n\n

              \n
            • Analytics tools:<\/strong> Track event funnels, segment users, analyze paths, and measure correlations between secondary and primary outcomes.<\/li>\n
            • Ad platforms:<\/strong> In SEM \/ Paid Search<\/strong>, platform conversion settings and optimization features rely on well-defined conversion actions (primary and secondary).<\/li>\n
            • Tag management systems:<\/strong> Centralize event tracking rules, reduce deployment time, and support governance.<\/li>\n
            • CRM systems and marketing automation:<\/strong> Connect secondary behaviors to lead stages, lifecycle status, and downstream revenue\u2014critical for B2B.<\/li>\n
            • Data warehouses \/ ETL pipelines:<\/strong> Combine ad data, analytics events, and CRM outcomes to validate whether Secondary Conversion<\/strong> events truly predict results.<\/li>\n
            • Reporting dashboards:<\/strong> Standardize KPI views for teams and executives, keeping primary conversions separate from secondary indicators.<\/li>\n<\/ul>\n\n\n\n

              The best stack is the one that preserves data integrity, supports privacy needs, and allows you to act quickly on insights.<\/p>\n\n\n\n

              Metrics Related to Secondary Conversion<\/h2>\n\n\n\n

              To make Secondary Conversion<\/strong> actionable, pair it with metrics that connect engagement to efficiency:<\/p>\n\n\n\n

                \n
              • Secondary conversion rate:<\/strong> Secondary conversions \u00f7 sessions (or \u00f7 clicks), segmented by campaign, keyword, and landing page in SEM \/ Paid Search<\/strong>.<\/li>\n
              • Cost per secondary conversion:<\/strong> Spend \u00f7 secondary conversions; useful for early optimization in Paid Marketing<\/strong>.<\/li>\n
              • Assist rate:<\/strong> How often a secondary event occurs before a primary conversion.<\/li>\n
              • Lift in primary conversion probability:<\/strong> Compare primary conversion rate for users with vs. without the Secondary Conversion<\/strong>.<\/li>\n
              • Time-to-primary conversion:<\/strong> Do certain secondary actions shorten the path to purchase\/lead?<\/li>\n
              • Drop-off rate between steps:<\/strong> For multi-step funnels (form start \u2192 submit, add-to-cart \u2192 checkout).<\/li>\n
              • Quality downstream metrics:<\/strong> Lead qualification rate, sales acceptance rate, revenue per visitor\u2014used to validate the secondary metrics.<\/li>\n<\/ul>\n\n\n\n

                Future Trends of Secondary Conversion<\/h2>\n\n\n\n

                Several trends are shaping how Secondary Conversion<\/strong> is used in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                  \n
                • AI-driven optimization:<\/strong> As bidding and targeting automation improves, platforms need clean, meaningful signals. High-quality Secondary Conversion<\/strong> events will increasingly influence performance in SEM \/ Paid Search<\/strong>.<\/li>\n
                • Value-based measurement:<\/strong> More teams will assign modeled or historical values to secondary actions to guide budget decisions without relying solely on last-click revenue.<\/li>\n
                • Privacy and consent changes:<\/strong> Reduced third-party identifiers and stricter consent regimes mean event design and first-party data strategy will matter more for reliable Secondary Conversion<\/strong> measurement.<\/li>\n
                • Incrementality and experimentation:<\/strong> Marketers will test whether driving certain secondary actions actually causes more primary conversions, not just correlates with them.<\/li>\n
                • Personalization based on behavior:<\/strong> Secondary actions will feed segmentation for landing page personalization, email sequences, and remarketing in Paid Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                  The direction is clear: Secondary Conversion<\/strong> is becoming a core part of modern performance measurement, not an optional extra.<\/p>\n\n\n\n

                  Secondary Conversion vs Related Terms<\/h2>\n\n\n\n

                  Secondary Conversion vs Primary Conversion<\/h3>\n\n\n\n
                    \n
                  • Primary conversion<\/strong> is the main business goal (purchase, qualified lead, subscription).<\/li>\n
                  • Secondary Conversion<\/strong> is a supportive action that indicates progress toward that goal.\nPractical difference: primary conversions decide success; secondary conversions explain why<\/em> and help optimize faster.<\/li>\n<\/ul>\n\n\n\n

                    Secondary Conversion vs Micro-conversion<\/h3>\n\n\n\n

                    A micro-conversion is often a small step in the funnel (like \u201cadd-to-cart\u201d). In practice, many teams treat micro-conversions as secondary conversions. The distinction is mostly emphasis:\n– Micro-conversion: a small step\n– Secondary Conversion<\/strong>: any non-primary action with measurable business value<\/p>\n\n\n\n

                    Secondary Conversion vs Engagement metric<\/h3>\n\n\n\n

                    Engagement metrics include time on site, pages per session, or scroll depth. Some engagement events can be Secondary Conversion<\/strong> actions\u2014but only if they predict outcomes and are defined rigorously. Engagement alone can be too noisy for SEM \/ Paid Search<\/strong> optimization.<\/p>\n\n\n\n

                    Who Should Learn Secondary Conversion<\/h2>\n\n\n\n
                      \n
                    • Marketers:<\/strong> To optimize Paid Marketing<\/strong> campaigns using signals beyond last-click purchases or leads.<\/li>\n
                    • Analysts:<\/strong> To build funnel reporting, validate event quality, and connect secondary actions to revenue.<\/li>\n
                    • Agencies:<\/strong> To prove progress early, communicate strategy clearly, and improve SEM \/ Paid Search<\/strong> performance across accounts.<\/li>\n
                    • Business owners and founders:<\/strong> To understand what\u2019s working before revenue shows up, especially with longer sales cycles.<\/li>\n
                    • Developers and marketing ops:<\/strong> To implement reliable event tracking, ensure data governance, and prevent measurement drift.<\/li>\n<\/ul>\n\n\n\n

                      Summary of Secondary Conversion<\/h2>\n\n\n\n

                      A Secondary Conversion<\/strong> is a measurable action that supports a primary business goal, capturing meaningful progress earlier in the customer journey. In Paid Marketing<\/strong>, it helps teams optimize faster, understand intent, and allocate budget more effectively. In SEM \/ Paid Search<\/strong>, secondary conversions reveal which queries, ads, and landing pages create real momentum\u2014even when the final conversion happens later or elsewhere. Used carefully, Secondary Conversion<\/strong> tracking turns funnel complexity into actionable insight.<\/p>\n\n\n\n

                      Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                      1) What is a Secondary Conversion, in plain language?<\/h3>\n\n\n\n

                      A Secondary Conversion<\/strong> is an important step a user takes before the main goal\u2014like adding a product to the cart, starting a form, or viewing pricing\u2014showing they are moving closer to buying or becoming a qualified lead.<\/p>\n\n\n\n

                      2) How many secondary conversions should I track?<\/h3>\n\n\n\n

                      Track a small set (often 3\u20138) that clearly indicate intent and can be tied to outcomes. In Paid Marketing<\/strong>, too many events create noisy reporting and unclear priorities.<\/p>\n\n\n\n

                      3) Are secondary conversions useful in SEM \/ Paid Search if I already track purchases?<\/h3>\n\n\n\n

                      Yes. In SEM \/ Paid Search<\/strong>, secondary actions help you diagnose performance (e.g., strong add-to-cart but weak checkout) and optimize faster when purchase volume is low or delayed.<\/p>\n\n\n\n

                      4) Should I optimize bidding toward Secondary Conversion events?<\/h3>\n\n\n\n

                      Sometimes. If primary conversion volume is low, optimizing toward a validated Secondary Conversion<\/strong> can improve learning and stability. The safest approach is to confirm that the event strongly correlates with primary conversions and monitor downstream quality.<\/p>\n\n\n\n

                      5) What\u2019s a good example of a \u201cbad\u201d secondary conversion?<\/h3>\n\n\n\n

                      Any action that\u2019s easy to trigger but weakly related to revenue\u2014like generic page views or a low-intent \u201ctime on site\u201d threshold. These can mislead Paid Marketing<\/strong> optimization.<\/p>\n\n\n\n

                      6) How do I prove a Secondary Conversion is valuable?<\/h3>\n\n\n\n

                      Compare cohorts: users who completed the Secondary Conversion<\/strong> vs those who didn\u2019t, and measure differences in primary conversion rate, revenue, or lead quality. Also check whether increasing that event in experiments leads to more primary conversions.<\/p>\n\n\n\n

                      7) Can secondary conversions help with remarketing?<\/h3>\n\n\n\n

                      Yes. Secondary Conversion<\/strong> events are excellent for building high-intent remarketing audiences (e.g., \u201cviewed pricing,\u201d \u201cstarted checkout,\u201d \u201cinitiated chat\u201d), improving efficiency across Paid Marketing<\/strong> channels.<\/p>\n","protected":false},"excerpt":{"rendered":"

                      In **Paid Marketing**, not every valuable action happens at the final \u201cpurchase\u201d moment. A **Secondary Conversion** is a measurable action that indicates progress toward a primary business goal\u2014especially common in **SEM \/ Paid Search**, where user journeys often span multiple visits, devices, and decision-makers. Examples include signing up for a newsletter, downloading a guide, starting a checkout, watching a product demo, or using a store locator.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1913],"tags":[],"class_list":["post-11165","post","type-post","status-publish","format-standard","hentry","category-sem-paid-search"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11165"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11165\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}