{"id":11153,"date":"2026-04-01T11:14:02","date_gmt":"2026-04-01T11:14:02","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/search-category-report\/"},"modified":"2026-04-01T11:14:02","modified_gmt":"2026-04-01T11:14:02","slug":"search-category-report","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/search-category-report\/","title":{"rendered":"Search Category Report: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEM \/ Paid Search"},"content":{"rendered":"\n

A Search Category Report<\/strong> is a reporting view used in Paid Marketing<\/strong>\u2014especially within SEM \/ Paid Search<\/strong>\u2014that groups user searches into themes (categories)<\/strong> and shows how those themes perform across your ads. Instead of focusing only on individual keywords or single search queries, it helps you understand what people are trying to accomplish<\/em> (intent patterns) and which topics are driving results<\/em>.<\/p>\n\n\n\n

This matters more than ever in modern Paid Marketing<\/strong> because many search campaigns now rely on automation, broad matching, and privacy-driven query limitations. A well-used Search Category Report<\/strong> can restore clarity: it highlights demand pockets, reveals intent you didn\u2019t explicitly target, and guides smarter budget, creative, and landing-page decisions inside SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

1) What Is Search Category Report?<\/h2>\n\n\n\n

A Search Category Report<\/strong> is a structured summary that clusters search activity into categories<\/strong> (for example, \u201crunning shoes,\u201d \u201ctrail running shoes,\u201d \u201cshoe size guide,\u201d or \u201cbrand vs non-brand themes\u201d) and reports performance for each cluster.<\/p>\n\n\n\n

At its core, the concept is simple:<\/p>\n\n\n\n

    \n
  • Search queries \u2192 grouped into categories \u2192 performance analyzed by category<\/strong><\/li>\n<\/ul>\n\n\n\n

    The business meaning is even more important: a Search Category Report<\/strong> turns noisy query-level behavior into decision-ready insights<\/strong>. Rather than reacting to thousands of one-off searches, you can prioritize categories that correlate with revenue, lead quality, or profitable customer acquisition.<\/p>\n\n\n\n

    Where it fits in Paid Marketing<\/strong>: it\u2019s most useful when you need to understand demand and intent<\/em> behind traffic you\u2019re paying for\u2014then translate that understanding into targeting, creative, bidding, and landing page strategy.<\/p>\n\n\n\n

    Its role inside SEM \/ Paid Search<\/strong> is to help practitioners manage the gap between:<\/p>\n\n\n\n

      \n
    • the keywords you bid on<\/strong> (what you think you\u2019re targeting), and <\/li>\n
    • the actual searches that triggered ads<\/strong> (what the market is expressing)<\/li>\n<\/ul>\n\n\n\n

      2) Why Search Category Report Matters in Paid Marketing<\/h2>\n\n\n\n

      A Search Category Report<\/strong> is strategically important because it supports decisions that directly affect efficiency and growth in Paid Marketing<\/strong>.<\/p>\n\n\n\n

      Key reasons it matters in SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

        \n
      • Intent visibility in automated campaigns:<\/strong> As automation expands, you may lose query-level detail or see more varied traffic. Categories help you keep control by evaluating performance at an intent-theme level.<\/li>\n
      • Budget allocation that reflects real demand:<\/strong> Category-level trends often reveal emerging needs (and declining ones) faster than keyword lists do.<\/li>\n
      • Creative and landing-page alignment:<\/strong> Categories make it easier to map searcher intent to ad messaging and page content\u2014improving relevance and conversion rate.<\/li>\n
      • Scalable optimization:<\/strong> Optimizing at the category level is often more stable than optimizing single queries with low volume.<\/li>\n<\/ul>\n\n\n\n

        The competitive advantage is practical: teams that routinely act on Search Category Report<\/strong> insights tend to waste less spend on mismatched intent and can discover profitable segments earlier than competitors.<\/p>\n\n\n\n

        3) How Search Category Report Works<\/h2>\n\n\n\n

        A Search Category Report<\/strong> is a \u201ctranslation layer\u201d between raw search behavior and optimization actions in SEM \/ Paid Search<\/strong>. In practice, it typically works like this:<\/p>\n\n\n\n

        1) Input \/ trigger<\/strong>\nYour ads receive impressions\/clicks from user searches. Depending on campaign type and privacy thresholds, you may see full queries, partial queries, or only aggregated insights.<\/p>\n\n\n\n

        2) Analysis \/ processing<\/strong>\nSearch activity is classified into categories using rules, machine learning, or platform-defined taxonomies. Categories usually represent intent themes (product types, problems, brands, locations, comparison behaviors, etc.).<\/p>\n\n\n\n

        3) Execution \/ application<\/strong>\nYou interpret category performance and take action\u2014adjust budgets, refine negatives, restructure ad groups, update ad copy, or improve landing pages. In Paid Marketing<\/strong>, this is where insights become ROI.<\/p>\n\n\n\n

        4) Output \/ outcome<\/strong>\nYou get a measurable shift in results: improved efficiency (CPA\/ROAS), higher relevance, better coverage of high-performing demand, and fewer wasted clicks.<\/p>\n\n\n\n

        If your platform provides only category-level insights (and not full query lists), the Search Category Report<\/strong> becomes even more central\u2014it may be the best available view into what\u2019s working within SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

        4) Key Components of Search Category Report<\/h2>\n\n\n\n

        While implementations vary, most Search Category Report<\/strong> outputs include these core elements:<\/p>\n\n\n\n

        Data inputs<\/h3>\n\n\n\n
          \n
        • Search activity tied to your ads (impressions, clicks, conversions)<\/li>\n
        • Keyword targeting and match types (where applicable)<\/li>\n
        • Audience signals and location\/device context (if segmented)<\/li>\n
        • Conversion and revenue data from tracking\/analytics<\/li>\n<\/ul>\n\n\n\n

          Category definitions<\/h3>\n\n\n\n
            \n
          • Platform-generated categories (common in automated environments)<\/li>\n
          • Custom categories (possible when exporting and classifying searches yourself)<\/li>\n
          • Brand vs non-brand categorization (often a critical overlay in Paid Marketing<\/strong>)<\/li>\n<\/ul>\n\n\n\n

            Performance metrics by category<\/h3>\n\n\n\n
              \n
            • Volume: impressions, clicks<\/li>\n
            • Efficiency: CPC, CPA, ROAS (or cost per lead)<\/li>\n
            • Quality: conversion rate, value per click, lead quality proxy metrics (when available)<\/li>\n<\/ul>\n\n\n\n

              Governance and responsibilities<\/h3>\n\n\n\n

              A Search Category Report<\/strong> is only as useful as the process around it:\n– SEM \/ Paid Search managers<\/strong> interpret categories and implement campaign changes\n– Analysts<\/strong> validate data integrity and segment performance\n– Content\/creative teams<\/strong> align ads and landing pages to category intent\n– Sales\/CRM owners<\/strong> confirm downstream quality (especially for B2B Paid Marketing<\/strong>) <\/p>\n\n\n\n

              5) Types of Search Category Report (Practical Distinctions)<\/h2>\n\n\n\n

              \u201cTypes\u201d are less about strict standards and more about how teams use category reporting in SEM \/ Paid Search<\/strong>. Common variants include:<\/p>\n\n\n\n

              Platform-defined vs custom-defined<\/h3>\n\n\n\n
                \n
              • Platform-defined:<\/strong> Categories produced inside the ad platform\u2019s reporting\/insights views. Faster, but less transparent.<\/li>\n
              • Custom-defined:<\/strong> Your team exports available search data and classifies it (rules, text clustering, or manual tagging). More control and consistency across channels.<\/li>\n<\/ul>\n\n\n\n

                Granularity level<\/h3>\n\n\n\n
                  \n
                • High-level themes:<\/strong> e.g., \u201cwinter jackets,\u201d \u201creturns policy,\u201d \u201csize chart\u201d <\/li>\n
                • Subcategories:<\/strong> e.g., \u201cwomen\u2019s winter jackets,\u201d \u201cwaterproof down jacket,\u201d \u201cpetite sizing\u201d <\/li>\n<\/ul>\n\n\n\n

                  Business lens overlays<\/h3>\n\n\n\n
                    \n
                  • Brand vs non-brand categories<\/strong><\/li>\n
                  • Competitor-oriented categories<\/strong><\/li>\n
                  • Geo-intent categories<\/strong> (e.g., \u201cnear me,\u201d city\/state modifiers)<\/li>\n
                  • Lifecycle intent categories<\/strong> (research vs purchase-ready)<\/li>\n<\/ul>\n\n\n\n

                    These distinctions help you adapt a Search Category Report<\/strong> to real Paid Marketing<\/strong> decisions rather than treating it like a static dashboard.<\/p>\n\n\n\n

                    6) Real-World Examples of Search Category Report<\/h2>\n\n\n\n

                    Example 1: E-commerce retailer reducing wasted spend<\/h3>\n\n\n\n

                    A footwear brand reviews a Search Category Report<\/strong> and finds strong conversion rates in categories related to \u201cwide fit running shoes,\u201d but weak performance in \u201cshoe cleaning tips\u201d queries that still trigger ads.<\/p>\n\n\n\n

                    Actions in SEM \/ Paid Search<\/strong>:\n– Create dedicated ad groups\/ads for \u201cwide fit\u201d categories with tailored copy and landing pages\n– Add negatives or refine targeting to reduce informational-intent categories that rarely convert\n– Shift budget toward high-performing categories to improve overall ROAS in Paid Marketing<\/strong><\/p>\n\n\n\n

                    Example 2: B2B SaaS improving lead quality<\/h3>\n\n\n\n

                    A SaaS company sees that the category \u201cfree templates\u201d drives many form fills but low sales acceptance, while \u201centerprise security compliance\u201d drives fewer leads but higher pipeline conversion.<\/p>\n\n\n\n

                    Actions:\n– Separate categories into different campaigns with different bidding goals (lead volume vs qualified pipeline)\n– Align ad messaging and landing pages to the category\u2019s intent depth\n– Use CRM feedback to validate which categories truly produce revenue\u2014critical in Paid Marketing<\/strong> where \u201ccheap leads\u201d can be expensive<\/p>\n\n\n\n

                    Example 3: Local services capturing high-intent queries<\/h3>\n\n\n\n

                    A home services business identifies categories like \u201cemergency repair\u201d and \u201csame-day service\u201d outperforming \u201cDIY advice\u201d categories.<\/p>\n\n\n\n

                    Actions:\n– Increase bids and coverage for emergency-intent categories\n– Add call-focused assets and scheduling CTAs for those themes\n– Tighten exclusions for low-intent categories to reduce CPA inside SEM \/ Paid Search<\/strong><\/p>\n\n\n\n

                    7) Benefits of Using Search Category Report<\/h2>\n\n\n\n

                    A disciplined Search Category Report<\/strong> practice delivers benefits that compound over time:<\/p>\n\n\n\n

                      \n
                    • Performance improvements:<\/strong> Better alignment between intent categories, ad copy, and landing pages can lift conversion rate and reduce CPA.<\/li>\n
                    • Cost savings:<\/strong> Category-level insights help you remove or deprioritize themes that spend without producing value.<\/li>\n
                    • Operational efficiency:<\/strong> Instead of chasing one-off queries, teams optimize a smaller set of meaningful categories\u2014faster iteration for SEM \/ Paid Search<\/strong> accounts of any size.<\/li>\n
                    • Better audience experience:<\/strong> Users see messages that match their intent category, which reduces friction and improves perceived relevance\u2014an often underappreciated lever in Paid Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                      8) Challenges of Search Category Report<\/h2>\n\n\n\n

                      A Search Category Report<\/strong> is powerful, but it comes with real constraints:<\/p>\n\n\n\n

                        \n
                      • Limited transparency:<\/strong> Platform-generated categories may not disclose exact classification logic, making it harder to debug anomalies.<\/li>\n
                      • Privacy thresholds and missing query detail:<\/strong> Some searches won\u2019t be shown at the query level, and categories may be aggregated to protect user privacy.<\/li>\n
                      • Category drift over time:<\/strong> As language and products change, categories can shift, merge, or become less representative.<\/li>\n
                      • Attribution complexity:<\/strong> A category might introduce users who convert later through other channels; last-click reporting can undervalue that category in Paid Marketing<\/strong>.<\/li>\n
                      • False confidence:<\/strong> Categories can look \u201cstatistically stable\u201d while hiding important differences within the bucket (mixed intent).<\/li>\n<\/ul>\n\n\n\n

                        9) Best Practices for Search Category Report<\/h2>\n\n\n\n

                        To make a Search Category Report<\/strong> actionable in SEM \/ Paid Search<\/strong>, use these proven practices:<\/p>\n\n\n\n

                        Treat categories as hypotheses, not facts<\/h3>\n\n\n\n

                        Validate important categories by checking:\n– landing page engagement\n– conversion quality signals\n– downstream CRM outcomes (where available)<\/p>\n\n\n\n

                        Build a repeatable review cadence<\/h3>\n\n\n\n
                          \n
                        • Weekly: monitor spend shifts and emerging categories <\/li>\n
                        • Monthly: restructure and reallocate budgets based on stability and value <\/li>\n
                        • Quarterly: revisit category definitions and align with business priorities <\/li>\n<\/ul>\n\n\n\n

                          Connect categories to intent-specific actions<\/h3>\n\n\n\n

                          Examples:\n– High-intent purchase categories \u2192 dedicated landing pages, stronger offers, budget priority\n– Research categories \u2192 educational landing pages or softer conversion goals\n– Low-value categories \u2192 exclusions, tighter targeting, or separate testing budgets <\/p>\n\n\n\n

                          Segment before you decide<\/h3>\n\n\n\n

                          When possible, review the Search Category Report<\/strong> by:\n– device\n– location\n– audience type (new vs returning)\n– campaign type (brand vs non-brand)\n– time window (recent vs trailing average)<\/p>\n\n\n\n

                          Document what you change<\/h3>\n\n\n\n

                          In Paid Marketing<\/strong>, the report is only half the system. The other half is change control:\n– what category insight you found\n– what action you took\n– what metric you expected to move\n– what actually happened<\/p>\n\n\n\n

                          10) Tools Used for Search Category Report<\/h2>\n\n\n\n

                          A Search Category Report<\/strong> can live entirely in an ad platform\u2019s UI, but advanced teams operationalize it across systems. Common tool categories include:<\/p>\n\n\n\n

                            \n
                          • Ad platforms and built-in reporting:<\/strong> Where category insights are generated and campaign changes are executed in SEM \/ Paid Search<\/strong>.<\/li>\n
                          • Analytics tools:<\/strong> To validate on-site behavior and conversion integrity (bounce rate, engagement, funnel drop-off).<\/li>\n
                          • Tag management and conversion tracking systems:<\/strong> Ensures category performance maps to accurate events and values\u2014foundational for trustworthy Paid Marketing<\/strong> reporting.<\/li>\n
                          • CRM and marketing automation:<\/strong> Connects category-driven leads to qualification, pipeline, and revenue.<\/li>\n
                          • Reporting dashboards \/ BI tools:<\/strong> Consolidates category performance across time, campaigns, and regions for decision-making and stakeholder clarity.<\/li>\n
                          • SEO tools (supporting role):<\/strong> Used to cross-check demand language and intent themes, helping you prioritize categories that can also influence organic strategy.<\/li>\n<\/ul>\n\n\n\n

                            11) Metrics Related to Search Category Report<\/h2>\n\n\n\n

                            The best metrics depend on whether your Paid Marketing<\/strong> goal is revenue, leads, or pipeline. Common metrics used with a Search Category Report<\/strong> include:<\/p>\n\n\n\n

                            Performance and efficiency<\/h3>\n\n\n\n
                              \n
                            • Impressions, clicks, CTR (demand and ad relevance by category)<\/li>\n
                            • CPC (cost to access each intent theme)<\/li>\n
                            • Conversion rate (how well category intent matches your funnel)<\/li>\n
                            • CPA \/ cost per lead (efficiency by category)<\/li>\n
                            • ROAS \/ revenue per click (profitability lens when revenue tracking exists)<\/li>\n<\/ul>\n\n\n\n

                              Value and quality<\/h3>\n\n\n\n
                                \n
                              • Conversion value (where available)<\/li>\n
                              • Lead-to-opportunity rate (B2B quality)<\/li>\n
                              • Refund\/return proxy metrics (e-commerce quality, if you can integrate)<\/li>\n
                              • Assisted conversions or path position (to avoid undervaluing upper-funnel categories)<\/li>\n<\/ul>\n\n\n\n

                                Coverage and mix<\/h3>\n\n\n\n
                                  \n
                                • Spend share by category<\/li>\n
                                • Conversion share by category<\/li>\n
                                • Incremental lift tests (when feasible) to confirm the category\u2019s true impact in SEM \/ Paid Search<\/strong><\/li>\n<\/ul>\n\n\n\n

                                  12) Future Trends of Search Category Report<\/h2>\n\n\n\n

                                  Several trends are shaping how Search Category Report<\/strong> insights evolve in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                                    \n
                                  • More automation, more aggregation:<\/strong> As targeting and bidding automate further, category-level reporting becomes a primary way to understand what\u2019s being captured.<\/li>\n
                                  • AI-assisted categorization:<\/strong> Expect better clustering of intent themes, along with suggested actions (e.g., create assets for a rising category).<\/li>\n
                                  • Privacy-driven measurement changes:<\/strong> Query-level visibility may remain limited in some contexts, increasing reliance on categories, modeled conversions, and first-party data.<\/li>\n
                                  • Personalization and creative versioning:<\/strong> Category insights will increasingly feed dynamic creative and landing experiences\u2014especially in SEM \/ Paid Search<\/strong> where intent is explicit.<\/li>\n
                                  • Cross-channel category strategy:<\/strong> Teams will align categories across paid search, paid social, and content so \u201cintent themes\u201d become a shared planning language in Paid Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                    13) Search Category Report vs Related Terms<\/h2>\n\n\n\n

                                    Understanding adjacent concepts helps you use a Search Category Report<\/strong> correctly.<\/p>\n\n\n\n

                                    Search Category Report vs Search Terms Report<\/h3>\n\n\n\n
                                      \n
                                    • Search Terms Report<\/strong> focuses on the actual queries<\/em> (where available).<\/li>\n
                                    • Search Category Report<\/strong> summarizes performance by themes<\/em> (often broader and more stable).<\/li>\n<\/ul>\n\n\n\n

                                      Use both when you can: queries for precision, categories for strategic direction and scale.<\/p>\n\n\n\n

                                      Search Category Report vs Keyword Report<\/h3>\n\n\n\n
                                        \n
                                      • Keyword reports<\/strong> show performance for the keywords you bid on.<\/li>\n
                                      • Search Category Report<\/strong> reflects the market\u2019s language and intent<\/em>, which can differ from your keyword list\u2014especially in automated SEM \/ Paid Search<\/strong> setups.<\/li>\n<\/ul>\n\n\n\n

                                        Search Category Report vs Auction Insights<\/h3>\n\n\n\n
                                          \n
                                        • Auction insights<\/strong> explain competitive presence (overlap, impression share).<\/li>\n
                                        • Search Category Report<\/strong> explains what users are searching for<\/em> and how those themes perform.<\/li>\n<\/ul>\n\n\n\n

                                          They answer different questions: \u201cWho are we competing with?\u201d vs \u201cWhich intent categories are profitable?\u201d<\/p>\n\n\n\n

                                          14) Who Should Learn Search Category Report<\/h2>\n\n\n\n

                                          A Search Category Report<\/strong> is useful across roles because it bridges strategy, execution, and measurement:<\/p>\n\n\n\n

                                            \n
                                          • Marketers:<\/strong> Learn how to translate intent categories into targeting, creative, and landing page improvements in SEM \/ Paid Search<\/strong>.<\/li>\n
                                          • Analysts:<\/strong> Build consistent categorization, validate data quality, and connect category performance to revenue outcomes.<\/li>\n
                                          • Agencies:<\/strong> Communicate account opportunities clearly to clients using category themes instead of jargon-heavy query dumps.<\/li>\n
                                          • Business owners and founders:<\/strong> Understand which demand categories drive profitable growth and where Paid Marketing<\/strong> spend is being wasted.<\/li>\n
                                          • Developers and technical teams:<\/strong> Support tracking, data pipelines, and category classification systems that make reporting reliable and scalable.<\/li>\n<\/ul>\n\n\n\n

                                            15) Summary of Search Category Report<\/h2>\n\n\n\n

                                            A Search Category Report<\/strong> groups search activity into intent-based categories and shows how each theme performs. It matters because it restores clarity in modern Paid Marketing<\/strong>, where automation and privacy can reduce query-level visibility. Used well, it helps teams prioritize profitable demand, improve relevance, reduce wasted spend, and scale learnings across campaigns. Within SEM \/ Paid Search<\/strong>, it\u2019s a practical framework for turning search behavior into measurable optimization.<\/p>\n\n\n\n

                                            16) Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                            1) What is a Search Category Report used for?<\/h3>\n\n\n\n

                                            A Search Category Report<\/strong> is used to understand performance by intent theme (category), so you can optimize budgets, targeting, ads, and landing pages around what users are actually looking for\u2014not just the keywords you selected.<\/p>\n\n\n\n

                                            2) Is Search Category Report the same as a search terms report?<\/h3>\n\n\n\n

                                            No. A search terms report is typically query-level (when available). A Search Category Report<\/strong> is category-level and often more aggregated, which can be helpful for strategic decisions in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                                            3) How does Search Category Report help SEM \/ Paid Search optimization?<\/h3>\n\n\n\n

                                            In SEM \/ Paid Search<\/strong>, it helps you identify which intent categories drive strong conversion rates or ROAS, which themes waste spend, and where you need dedicated messaging or landing pages.<\/p>\n\n\n\n

                                            4) What actions should I take after reviewing a Search Category Report?<\/h3>\n\n\n\n

                                            Common actions include reallocating budget to high-value categories, adding exclusions for low-value themes, creating category-specific ad groups and assets, and aligning landing pages to category intent.<\/p>\n\n\n\n

                                            5) Why don\u2019t I always see exact search queries in category reporting?<\/h3>\n\n\n\n

                                            Many platforms apply privacy thresholds or aggregation, especially for lower-volume queries. In those cases, category insights can provide a safer, more stable view of demand while still supporting Paid Marketing<\/strong> decisions.<\/p>\n\n\n\n

                                            6) How often should I review a Search Category Report?<\/h3>\n\n\n\n

                                            For active accounts, review weekly for spend shifts and new categories, then monthly for deeper restructuring decisions. In fast-moving markets, more frequent checks can help SEM \/ Paid Search<\/strong> teams react faster.<\/p>\n\n\n\n

                                            7) Can I build my own Search Category Report?<\/h3>\n\n\n\n

                                            Yes\u2014if you can export enough search\/query data (even partial), you can classify searches into custom categories using rules or text clustering, then combine that with conversion and revenue data for a tailored Search Category Report<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                            A **Search Category Report** is a reporting view used in **Paid Marketing**\u2014especially within **SEM \/ Paid Search**\u2014that groups user searches into **themes (categories)** and shows how those themes perform across your ads. Instead of focusing only on individual keywords or single search queries, it helps you understand *what people are trying to accomplish* (intent patterns) and *which topics are driving results*.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1913],"tags":[],"class_list":["post-11153","post","type-post","status-publish","format-standard","hentry","category-sem-paid-search"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11153"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11153\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}