{"id":11130,"date":"2026-04-01T10:20:41","date_gmt":"2026-04-01T10:20:41","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/overlap-rate\/"},"modified":"2026-04-01T10:20:41","modified_gmt":"2026-04-01T10:20:41","slug":"overlap-rate","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/overlap-rate\/","title":{"rendered":"Overlap Rate: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEM \/ Paid Search"},"content":{"rendered":"\n

In Paid Marketing<\/strong>, especially in SEM \/ Paid Search<\/strong>, you rarely compete in a vacuum. Your ads enter auctions alongside other advertisers (and sometimes alongside your own other campaigns). Overlap Rate<\/strong> is the metric that helps you quantify how often those auctions overlap<\/em>\u2014in other words, how frequently two entities show ads in the same set of searches.<\/p>\n\n\n\n

Understanding Overlap Rate<\/strong> matters because it turns \u201cwe\u2019re competing a lot\u201d into a measurable reality. It helps you diagnose rising costs, identify aggressive competitors, spot internal cannibalization, and make smarter decisions about bidding, budgeting, and keyword strategy across modern Paid Marketing<\/strong> programs.<\/p>\n\n\n\n

What Is Overlap Rate?<\/h2>\n\n\n\n

Overlap Rate<\/strong> is the percentage of ad auctions where both you and another advertiser (or another one of your campaigns)<\/em> received an impression. In SEM \/ Paid Search<\/strong>, it\u2019s commonly used as a competitive insight metric to understand how often a specific competitor appears in the same auctions you participate in.<\/p>\n\n\n\n

A beginner-friendly way to think about it:<\/p>\n\n\n\n

    \n
  • If your ads show for 1,000 auctions, and a competitor also shows in 300 of those same auctions, your Overlap Rate<\/strong> with that competitor is 30%<\/strong> (directional to your impressions).<\/li>\n<\/ul>\n\n\n\n

    The core concept is shared auction presence<\/em>. It does not<\/strong> tell you who won, who ranked higher, or who paid more\u2014only that both parties were present often enough to be observed together.<\/p>\n\n\n\n

    From a business perspective, Overlap Rate<\/strong> indicates how \u201chead-to-head\u201d your brand is with another advertiser for the same demand. In Paid Marketing<\/strong>, this impacts budget efficiency, impression availability, and the level of effort required to defend or grow market share. Within SEM \/ Paid Search<\/strong>, it\u2019s a foundational signal for competitive intensity and for deciding whether to prioritize brand defense, conquesting, or efficiency improvements.<\/p>\n\n\n\n

    Why Overlap Rate Matters in Paid Marketing<\/h2>\n\n\n\n

    In Paid Marketing<\/strong>, costs and performance are shaped by competition. Overlap Rate<\/strong> provides a structured way to answer questions like: Which competitors are truly in our lane? Are we fighting the same battles daily or only occasionally?<\/em><\/p>\n\n\n\n

    Key reasons Overlap Rate<\/strong> has strategic value:<\/p>\n\n\n\n

      \n
    • Competitive clarity:<\/strong> It identifies the advertisers you encounter most often, not just the ones you notice anecdotally.<\/li>\n
    • Budget planning:<\/strong> Higher overlap often correlates with tighter auctions, which can affect CPCs and impression availability.<\/li>\n
    • Strategy selection:<\/strong> A high Overlap Rate<\/strong> can validate investments in brand protection, better ad messaging, or landing page improvements.<\/li>\n
    • Measurement context:<\/strong> It helps explain performance shifts. If your CPA rose while Overlap Rate<\/strong> spiked, competition may be a contributing factor.<\/li>\n<\/ul>\n\n\n\n

      In SEM \/ Paid Search<\/strong>, where auctions happen at query-time and can change by device, geography, and audience, Overlap Rate<\/strong> is one of the most practical ways to monitor the competitive landscape without relying on guesswork.<\/p>\n\n\n\n

      How Overlap Rate Works<\/h2>\n\n\n\n

      In practice, Overlap Rate<\/strong> is best understood as a measurement loop rather than a \u201cmechanism\u201d you directly control. Here\u2019s how it typically works in SEM \/ Paid Search<\/strong> within a Paid Marketing<\/strong> workflow:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ trigger:<\/strong>\n Your ads become eligible for auctions based on targeting (keywords, match types, audiences, locations), bids, budgets, and policy\/quality constraints. Competitors are simultaneously eligible based on their own settings.<\/p>\n<\/li>\n

      2. \n

        Analysis \/ processing:<\/strong>\n The ad platform records which advertisers received impressions in the same auctions. Overlap Rate<\/strong> is calculated as the share of your impression opportunities where a specific other entity also appeared.<\/p>\n<\/li>\n

      3. \n

        Execution \/ application:<\/strong>\n Marketers use Overlap Rate<\/strong> alongside other auction and performance indicators to decide on actions\u2014e.g., bid adjustments, keyword expansion, tightening match types, adding negatives, or reallocating budgets.<\/p>\n<\/li>\n

      4. \n

        Output \/ outcome:<\/strong>\n You get improved decision-making: fewer surprises, clearer competitor prioritization, and a more intentional strategy for impression share, efficiency, and growth in Paid Marketing<\/strong>.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Because the metric is directional, always interpret Overlap Rate<\/strong> in context: it reflects overlap relative to your<\/em> impressions, not the entire market\u2019s impressions.<\/p>\n\n\n\n

        Key Components of Overlap Rate<\/h2>\n\n\n\n

        To use Overlap Rate<\/strong> well, you need more than the number itself. The most important components include:<\/p>\n\n\n\n

        Data inputs<\/h3>\n\n\n\n
          \n
        • Auction\/impression data:<\/strong> Whether both entities showed in the same auctions.<\/li>\n
        • Segmentation dimensions:<\/strong> Device, location, time, search network partners, audience layers, and match type (where available).<\/li>\n
        • Scope definition:<\/strong> Brand vs non-brand queries, specific campaigns, or keyword sets.<\/li>\n<\/ul>\n\n\n\n

          Related metrics that add meaning<\/h3>\n\n\n\n

          Overlap Rate<\/strong> becomes much more actionable when paired with signals such as:\n– Impression share (how often you show when eligible)\n– Top-of-page or absolute top presence (how prominent you are)\n– \u201cPosition-above\u201d type indicators (how often another advertiser ranks above you)\n– Outranking or comparative win-rate style measures (when available)<\/p>\n\n\n\n

          Processes and governance<\/h3>\n\n\n\n

          In mature Paid Marketing<\/strong> teams, Overlap Rate<\/strong> is operationalized through:\n– Regular competitive reviews<\/strong> (weekly\/monthly)\n– Alerting thresholds<\/strong> (e.g., sudden overlap spikes on high-margin campaigns)\n– Naming conventions and account structure<\/strong> to avoid internal overlap\n– Decision ownership<\/strong> (who acts: performance marketer, analyst, brand lead, or agency)<\/p>\n\n\n\n

          Types of Overlap Rate<\/h2>\n\n\n\n

          Overlap Rate<\/strong> doesn\u2019t have universally standardized \u201ctypes,\u201d but in SEM \/ Paid Search<\/strong> there are highly useful distinctions that change how you interpret and act on it:<\/p>\n\n\n\n

          1) Competitor Overlap Rate vs internal Overlap Rate<\/h3>\n\n\n\n
            \n
          • Competitor Overlap Rate:<\/strong> Overlap between your account and another advertiser. Best for competitive analysis and strategic defense\/conquest decisions.<\/li>\n
          • Internal Overlap Rate:<\/strong> Overlap between your own campaigns\/ad groups\/keywords. Useful for diagnosing cannibalization, duplicated coverage, or messy account structure.<\/li>\n<\/ul>\n\n\n\n

            2) Brand-query overlap vs non-brand overlap<\/h3>\n\n\n\n
              \n
            • Brand overlap:<\/strong> Often indicates who is targeting your brand terms. High Overlap Rate<\/strong> here can justify brand defense tactics.<\/li>\n
            • Non-brand overlap:<\/strong> Indicates who competes for category demand; it\u2019s more sensitive to bid strategy, match types, and seasonal shifts.<\/li>\n<\/ul>\n\n\n\n

              3) Segment-specific overlap<\/h3>\n\n\n\n

              You can have very different Overlap Rate<\/strong> patterns by:\n– Device (mobile vs desktop)\n– Geography (city\/state\/country)\n– Time (business hours vs evenings\/weekends)\n– Audience layers (remarketing vs prospecting)<\/p>\n\n\n\n

              Real-World Examples of Overlap Rate<\/h2>\n\n\n\n

              Example 1: Brand defense gets more expensive<\/h3>\n\n\n\n

              A SaaS company running SEM \/ Paid Search<\/strong> sees brand CPCs rise 25% month-over-month. Auction reporting shows Overlap Rate<\/strong> with a direct competitor jumped from 10% to 55% specifically on brand campaigns.\nAction:<\/strong> The team tightens brand keyword coverage, improves ad relevance and sitelinks, and sets clearer budget floors for brand protection. They also test a \u201ccompetitor comparison\u201d landing page for non-brand queries rather than overpaying on brand terms.<\/p>\n\n\n\n

              Example 2: Internal cannibalization across product lines<\/h3>\n\n\n\n

              An ecommerce retailer has separate campaigns for \u201crunning shoes\u201d and \u201ctrail running shoes,\u201d both using broad matching and similar audience overlays. Performance becomes unstable and impression share fluctuates. Internal Overlap Rate<\/strong> analysis reveals both campaigns are frequently entering the same auctions.\nAction:<\/strong> The team restructures: clearer keyword mapping, more negatives between campaigns, and different bid strategies by intent tier. Result: cleaner measurement and fewer self-competitive auctions\u2014an efficiency win in Paid Marketing<\/strong>.<\/p>\n\n\n\n

              Example 3: Local competitor dominates in one region<\/h3>\n\n\n\n

              A multi-location service business measures Overlap Rate<\/strong> by geography. Nationally, overlap with Competitor A is moderate (20%), but in one metro area it\u2019s 70% with significantly worse conversion rates.\nAction:<\/strong> They localize ad copy and landing pages, add location-specific extensions, and adjust bids and budgets only in that region\u2014maintaining efficiency while responding to competitive pressure in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

              Benefits of Using Overlap Rate<\/h2>\n\n\n\n

              When used thoughtfully, Overlap Rate<\/strong> supports both performance and planning in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                \n
              • Performance improvements:<\/strong> Helps prioritize optimizations where competition is most intense (ad quality, landing experience, offer clarity).<\/li>\n
              • Cost control:<\/strong> Identifies auctions where you may be overspending due to frequent head-to-head competition.<\/li>\n
              • Efficiency gains:<\/strong> Reduces wasted spend by uncovering internal overlap and enabling cleaner campaign boundaries.<\/li>\n
              • Better customer experience:<\/strong> More consistent messaging and fewer conflicting ads when internal overlap is reduced.<\/li>\n
              • Sharper competitive positioning:<\/strong> Supports informed decisions about conquesting vs defending vs avoiding low-value battles in SEM \/ Paid Search<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                Challenges of Overlap Rate<\/h2>\n\n\n\n

                Overlap Rate<\/strong> is useful, but it\u2019s easy to misuse if you don\u2019t respect the limitations:<\/p>\n\n\n\n

                  \n
                • It\u2019s not a \u201cwho won\u201d metric:<\/strong> High Overlap Rate<\/strong> doesn\u2019t mean you\u2019re losing\u2014only that you frequently appear together.<\/li>\n
                • Directionality can confuse teams:<\/strong> Your overlap with a competitor can be high while their overlap with you is low (if they have far more impressions overall).<\/li>\n
                • Sampling and aggregation:<\/strong> Auction insights can be aggregated and may not capture every nuance at keyword level.<\/li>\n
                • Automation effects:<\/strong> Smart bidding and automated targeting can change overlap patterns quickly, especially in dynamic Paid Marketing<\/strong> environments.<\/li>\n
                • Attribution noise:<\/strong> Rising overlap may coincide with performance changes without being the sole cause (seasonality, offer changes, landing page issues, tracking shifts).<\/li>\n<\/ul>\n\n\n\n

                  Best Practices for Overlap Rate<\/h2>\n\n\n\n

                  Use these practical tactics to turn Overlap Rate<\/strong> into action in SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Start with a clear scope<\/strong>\n Separate brand vs non-brand, and isolate high-value campaigns (highest margin, highest LTV, highest intent).<\/p>\n<\/li>\n

                  2. \n

                    Trend it, don\u2019t just check it<\/strong>\n A single snapshot is less useful than week-over-week or month-over-month movement. Spikes are often more actionable than steady states.<\/p>\n<\/li>\n

                  3. \n

                    Pair it with complementary indicators<\/strong>\n Review Overlap Rate<\/strong> alongside impression share, top-of-page presence, conversion rate, and CPA\/ROAS to understand whether overlap is harming or simply reflecting growth.<\/p>\n<\/li>\n

                  4. \n

                    Segment to find the real battleground<\/strong>\n Break down by device, location, and time. Many \u201ccompetitive problems\u201d are concentrated in one segment.<\/p>\n<\/li>\n

                  5. \n

                    Use it to reduce self-competition<\/strong>\n If internal Overlap Rate<\/strong> is high, tighten keyword mapping, add negative keywords between campaigns, and clarify match-type strategy.<\/p>\n<\/li>\n

                  6. \n

                    Decide your posture: defend, conquer, or avoid<\/strong>\n Not every overlap is worth fighting. In Paid Marketing<\/strong>, choose where to invest and where to let competitors have the auction.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    Tools Used for Overlap Rate<\/h2>\n\n\n\n

                    You don\u2019t need a special tool just for Overlap Rate<\/strong>, but you do need the right tool categories to measure and operationalize it in Paid Marketing<\/strong> and SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

                      \n
                    • Ad platform reporting:<\/strong> Auction\/competitive insight reports that provide overlap-style metrics at campaign or ad group level.<\/li>\n
                    • Analytics tools:<\/strong> To connect overlap changes to on-site behavior and outcomes (conversion rate, engagement, funnel drop-off).<\/li>\n
                    • Reporting dashboards \/ BI:<\/strong> To trend Overlap Rate<\/strong> over time, segment it, and share it across teams.<\/li>\n
                    • Automation and scripting:<\/strong> To pull reports on a schedule, flag sudden overlap spikes, and standardize monitoring.<\/li>\n
                    • CRM systems:<\/strong> To validate whether overlap-driven traffic changes are affecting lead quality, pipeline, or customer acquisition cost.<\/li>\n
                    • SEO tools (supporting role):<\/strong> To align paid and organic query coverage and reduce waste when both channels compete for the same marginal clicks.<\/li>\n<\/ul>\n\n\n\n

                      Metrics Related to Overlap Rate<\/h2>\n\n\n\n

                      To interpret Overlap Rate<\/strong> correctly, track it with metrics that explain impact<\/em>:<\/p>\n\n\n\n

                        \n
                      • Impression share:<\/strong> Are you missing auctions due to budget or rank?<\/li>\n
                      • Top-of-page \/ absolute top rate:<\/strong> Are you visible in premium positions when overlap is high?<\/li>\n
                      • CPC and CPM (where applicable):<\/strong> Do costs rise as overlap increases?<\/li>\n
                      • Conversion rate and CPA:<\/strong> Is the overlapping traffic less efficient, or are you maintaining performance?<\/li>\n
                      • ROAS \/ contribution margin:<\/strong> Does fighting high-overlap auctions pay back economically?<\/li>\n
                      • Incrementality indicators:<\/strong> Are you gaining net new conversions or just shifting who gets credit?<\/li>\n
                      • Brand search volume and direct traffic trends:<\/strong> Helpful context when brand overlap changes in SEM \/ Paid Search<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                        Future Trends of Overlap Rate<\/h2>\n\n\n\n

                        Several shifts are changing how Overlap Rate<\/strong> is used inside modern Paid Marketing<\/strong>:<\/p>\n\n\n\n

                          \n
                        • AI-driven bidding and targeting:<\/strong> Automation will keep increasing auction volatility, making overlap patterns change faster. Monitoring trends (not snapshots) becomes more important.<\/li>\n
                        • Less query transparency in some campaign types:<\/strong> As platforms abstract keyword-level detail, overlap insights may become more aggregated\u2014useful, but less granular.<\/li>\n
                        • Privacy and measurement constraints:<\/strong> With more modeled reporting and fewer user-level signals, competitive insights will lean more on auction-level metrics like Overlap Rate<\/strong> plus first-party outcomes (CRM, revenue).<\/li>\n
                        • Greater emphasis on creative and landing experience:<\/strong> When overlap is consistently high, competitive advantage may come less from bidding wars and more from differentiated offers, better UX, and stronger messaging.<\/li>\n<\/ul>\n\n\n\n

                          In SEM \/ Paid Search<\/strong>, Overlap Rate<\/strong> will remain a core competitive indicator, but the best teams will combine it with experimentation and first-party performance validation.<\/p>\n\n\n\n

                          Overlap Rate vs Related Terms<\/h2>\n\n\n\n

                          Overlap Rate vs Impression Share<\/h3>\n\n\n\n
                            \n
                          • Overlap Rate<\/strong> measures how often you and another entity appear in the same auctions.<\/li>\n
                          • Impression share<\/strong> measures how often you<\/em> appeared out of the total impressions you were eligible to receive.\nYou can have high Overlap Rate<\/strong> with a competitor but low impression share if budget or rank limits your visibility.<\/li>\n<\/ul>\n\n\n\n

                            Overlap Rate vs Auction win rate (or outranking measures)<\/h3>\n\n\n\n
                              \n
                            • Overlap Rate<\/strong> is about co-appearance, not winning.<\/li>\n
                            • Outranking-style measures indicate who tends to rank above or capture stronger positions when both appear.\nUse Overlap Rate<\/strong> to identify key rivals, then assess who is actually winning those shared auctions.<\/li>\n<\/ul>\n\n\n\n

                              Overlap Rate vs Keyword cannibalization<\/h3>\n\n\n\n
                                \n
                              • Overlap Rate<\/strong> can reveal internal competition patterns.<\/li>\n
                              • Cannibalization<\/strong> is the business problem that may result: you pay more or distort measurement because multiple campaigns compete for the same demand.\nHigh internal Overlap Rate<\/strong> is often a leading indicator of cannibalization in Paid Marketing<\/strong> accounts.<\/li>\n<\/ul>\n\n\n\n

                                Who Should Learn Overlap Rate<\/h2>\n\n\n\n

                                Overlap Rate<\/strong> is valuable across roles because it translates auction dynamics into actionable strategy:<\/p>\n\n\n\n

                                  \n
                                • Marketers:<\/strong> To decide when to defend brand terms, when to push non-brand growth, and where to avoid inefficient battles.<\/li>\n
                                • Analysts:<\/strong> To explain performance changes with competitive context and to build better monitoring dashboards.<\/li>\n
                                • Agencies:<\/strong> To communicate competitive pressure clearly to clients and justify strategic pivots in SEM \/ Paid Search<\/strong>.<\/li>\n
                                • Business owners and founders:<\/strong> To understand why costs rise, what competition is doing, and where budget is likely to produce profit.<\/li>\n
                                • Developers and marketing ops:<\/strong> To automate reporting, standardize segmentation, and integrate auction insights into Paid Marketing<\/strong> performance systems.<\/li>\n<\/ul>\n\n\n\n

                                  Summary of Overlap Rate<\/h2>\n\n\n\n

                                  Overlap Rate<\/strong> measures how often your ads appear in the same auctions as another advertiser or entity. In Paid Marketing<\/strong>, it helps you quantify competitive intensity, diagnose cost and performance shifts, and prioritize where to invest effort and budget. Within SEM \/ Paid Search<\/strong>, Overlap Rate<\/strong> is most powerful when trended over time, segmented by key dimensions, and paired with impression share and outcome metrics like CPA and ROAS.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What does Overlap Rate tell me in practical terms?<\/h3>\n\n\n\n

                                  It tells you how frequently you and another advertiser (or another campaign) show up in the same ad auctions. It\u2019s a measure of shared competitive space, not who performed better.<\/p>\n\n\n\n

                                  2) Is a higher Overlap Rate always bad?<\/h3>\n\n\n\n

                                  No. A higher Overlap Rate<\/strong> can be neutral or even expected (e.g., in tight categories or on brand terms). It becomes a problem when it coincides with worse CPA\/ROAS or forces you into unprofitable bidding.<\/p>\n\n\n\n

                                  3) How can I lower Overlap Rate in SEM \/ Paid Search?<\/h3>\n\n\n\n

                                  You can\u2019t directly control competitors, but you can reduce unnecessary overlap by tightening targeting: refine match types, add negative keywords, improve geo\/audience segmentation, and clean up internal campaign structure to avoid self-competition.<\/p>\n\n\n\n

                                  4) Why is my Overlap Rate high but my impressions are low?<\/h3>\n\n\n\n

                                  Because Overlap Rate<\/strong> is relative to your<\/em> impressions. If you have limited impressions (budget or rank constraints), a competitor can still appear in a large share of the same auctions you do participate in.<\/p>\n\n\n\n

                                  5) Should I use Overlap Rate for brand campaigns or non-brand campaigns?<\/h3>\n\n\n\n

                                  Use it for both, but interpret differently. On brand, high Overlap Rate<\/strong> often signals active brand bidding by competitors. On non-brand, it reflects category competition and is more sensitive to bidding and match-type changes.<\/p>\n\n\n\n

                                  6) How often should I review Overlap Rate in Paid Marketing?<\/h3>\n\n\n\n

                                  For most accounts, weekly checks on core campaigns and a deeper monthly review works well. Review more frequently during promotions, product launches, or when costs shift quickly.<\/p>\n\n\n\n

                                  7) What\u2019s the best next metric to look at after Overlap Rate?<\/h3>\n\n\n\n

                                  Look at impression share and top-of-page presence to see if overlap is affecting visibility, then validate business impact with CPC, conversion rate, CPA, and ROAS.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  In **Paid Marketing**, especially in **SEM \/ Paid Search**, you rarely compete in a vacuum. Your ads enter auctions alongside other advertisers (and sometimes alongside your own other campaigns). **Overlap Rate** is the metric that helps you quantify *how often those auctions overlap*\u2014in other words, how frequently two entities show ads in the same set of searches.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1913],"tags":[],"class_list":["post-11130","post","type-post","status-publish","format-standard","hentry","category-sem-paid-search"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11130"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11130\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}