{"id":11121,"date":"2026-04-01T09:59:13","date_gmt":"2026-04-01T09:59:13","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/microsoft-search-partners\/"},"modified":"2026-04-01T09:59:13","modified_gmt":"2026-04-01T09:59:13","slug":"microsoft-search-partners","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/microsoft-search-partners\/","title":{"rendered":"Microsoft Search Partners: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEM \/ Paid Search"},"content":{"rendered":"\n

Microsoft Search Partners are an often-overlooked distribution layer in Paid Marketing<\/strong>: they can expand where your search ads appear beyond Microsoft-owned search results. In SEM \/ Paid Search<\/strong>, that extra reach can be a win\u2014or a waste\u2014depending on how you set expectations, measure performance, and control traffic quality.<\/p>\n\n\n\n

Understanding Microsoft Search Partners<\/strong> matters because modern Paid Marketing<\/strong> is increasingly about efficiency and incremental scale. When core search volume plateaus on primary engines, partner inventory can provide additional impressions and clicks. The key is treating it as a distinct traffic source with its own behavior, conversion patterns, and brand considerations within SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

1) What Is Microsoft Search Partners?<\/h2>\n\n\n\n

Microsoft Search Partners<\/strong> refers to third-party websites, apps, and syndicated search experiences where Microsoft\u2019s search ads may appear in addition to Microsoft-owned properties. In practical terms, it\u2019s a network extension: your search campaigns can be eligible to show on partner environments that use Microsoft\u2019s search technology or ad syndication.<\/p>\n\n\n\n

The core concept is distribution<\/em>. You\u2019re still running search ads through Microsoft\u2019s advertising ecosystem, but your ads may be served on partner search results pages or partner search features, not only on Microsoft-owned search results.<\/p>\n\n\n\n

From a business standpoint, Microsoft Search Partners<\/strong> can:\n– Increase available search inventory (more auctions, more chances to capture demand)\n– Introduce new audiences who search in partner contexts\n– Create incremental conversions when performance is strong<\/p>\n\n\n\n

Within Paid Marketing<\/strong>, it sits squarely in the search channel. Within SEM \/ Paid Search<\/strong>, it\u2019s a network-level decision that affects reach, efficiency, reporting, and optimization strategy.<\/p>\n\n\n\n

2) Why Microsoft Search Partners Matters in Paid Marketing<\/h2>\n\n\n\n

In Paid Marketing<\/strong>, scaling doesn\u2019t always mean \u201cspend more on the same placements.\u201d It often means finding adjacent<\/em> placements that preserve intent. Microsoft Search Partners<\/strong> can offer that adjacent reach because partner searches are usually still query-driven (often high intent), even if the context differs.<\/p>\n\n\n\n

Key reasons it matters in SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

    \n
  • Incremental volume:<\/strong> If your campaigns are limited by search volume on primary Microsoft-owned inventory, partner traffic may add meaningful scale.<\/li>\n
  • Diversification:<\/strong> Relying on one source of traffic increases risk. Partner distribution can reduce dependence on a single set of placements.<\/li>\n
  • Auction dynamics:<\/strong> Partners may have different competition levels, which can shift CPCs and impression opportunities.<\/li>\n
  • Growth efficiency (sometimes):<\/strong> For certain verticals, partner traffic can deliver conversions at a competitive CPA\u2014especially when core inventory becomes saturated.<\/li>\n<\/ul>\n\n\n\n

    The strategic value is not automatic. Microsoft Search Partners<\/strong> is best viewed as a lever: it can improve outcomes when measured and governed, and it can dilute efficiency when ignored.<\/p>\n\n\n\n

    3) How Microsoft Search Partners Works<\/h2>\n\n\n\n

    While the exact partner mix isn\u2019t something advertisers fully control, the operational flow in SEM \/ Paid Search<\/strong> is straightforward:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger (Advertiser setup)<\/strong>\n – You create search campaigns (keywords, ads, landing pages, targeting, budgets).\n – You choose network distribution settings that can include Microsoft Search Partners<\/strong>.<\/p>\n<\/li>\n

    2. \n

      Processing (Eligibility + auction)<\/strong>\n – When a user searches on a partner property, Microsoft\u2019s ad system evaluates eligibility (keyword match, targeting, policy compliance, bid, quality signals).\n – An auction occurs to determine which ads show and in what order.<\/p>\n<\/li>\n

    3. \n

      Execution (Ad serving on partner environment)<\/strong>\n – Ads render in the partner\u2019s search experience (format and layout may vary by partner).\n – Clicks route to your landing page as usual, and tracking pixels record behavior.<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome (Reporting + optimization)<\/strong>\n – Performance data is attributed to network segments (typically distinguishing Microsoft-owned vs partner traffic).\n – You optimize based on results: bids, budgets, creatives, landing pages, negatives, and whether partner traffic remains enabled.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      In practice, the \u201chow it works\u201d question is really a governance question: are you treating Microsoft Search Partners<\/strong> as its own performance stream within Paid Marketing<\/strong>, or blending it into averages that hide problems?<\/p>\n\n\n\n

      4) Key Components of Microsoft Search Partners<\/h2>\n\n\n\n

      To manage Microsoft Search Partners<\/strong> effectively in SEM \/ Paid Search<\/strong>, focus on the components that determine control and measurement:<\/p>\n\n\n\n

        \n
      • Network distribution settings:<\/strong> The choice that makes your ads eligible (or not) for partner inventory.<\/li>\n
      • Campaign structure:<\/strong> Whether you separate partner-eligible traffic into distinct campaigns\/ad groups for cleaner analysis.<\/li>\n
      • Bidding and budgeting rules:<\/strong> How you allocate spend when performance differs between Microsoft-owned inventory and partners.<\/li>\n
      • Keyword and query controls:<\/strong> Match types and negative keywords that help reduce irrelevant partner queries.<\/li>\n
      • Creative and landing page alignment:<\/strong> Partner contexts can change user expectations; messaging clarity matters.<\/li>\n
      • Conversion tracking and attribution:<\/strong> Accurate measurement (including calls, forms, purchases, offline conversions) is essential to judge partner value.<\/li>\n
      • Governance and QA:<\/strong> Brand safety checks, policy compliance, and ongoing performance reviews.<\/li>\n<\/ul>\n\n\n\n

        These components are not unique to partners, but partners amplify their importance because traffic quality can be more variable than on primary inventory\u2014an important nuance for Paid Marketing<\/strong> teams.<\/p>\n\n\n\n

        5) Types of Microsoft Search Partners (Practical Distinctions)<\/h2>\n\n\n\n

        Microsoft Search Partners<\/strong> is not usually categorized publicly into neat \u201ctiers,\u201d but there are useful real-world distinctions for SEM \/ Paid Search<\/strong> decision-making:<\/p>\n\n\n\n

        Partner search results vs embedded search experiences<\/h3>\n\n\n\n
          \n
        • Partner search results pages:<\/strong> Traditional search on partner sites (query \u2192 results page).<\/li>\n
        • Embedded search experiences:<\/strong> Search inside apps, browsers, toolbars, or site search modules that still generate query-based intent.<\/li>\n<\/ul>\n\n\n\n

          Higher-intent vs exploratory partner contexts<\/h3>\n\n\n\n
            \n
          • Some partner searches are very close to classic search intent.<\/li>\n
          • Others happen in more browsing-oriented contexts, which can change conversion rates and funnel behavior.<\/li>\n<\/ul>\n\n\n\n

            Brand-sensitive vs performance-only use<\/h3>\n\n\n\n
              \n
            • Brand-sensitive advertisers may be more cautious if partner placement transparency is limited.<\/li>\n
            • Performance-only advertisers may prioritize CPA\/ROAS and accept broader distribution if metrics hold.<\/li>\n<\/ul>\n\n\n\n

              These distinctions help set expectations: Microsoft Search Partners<\/strong> can behave like \u201cmore search,\u201d but not always like \u201cthe same search.\u201d<\/p>\n\n\n\n

              6) Real-World Examples of Microsoft Search Partners<\/h2>\n\n\n\n

              Here are practical scenarios showing how Microsoft Search Partners<\/strong> can be used (or avoided) in Paid Marketing<\/strong> and SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

              Example 1: E-commerce scaling after primary inventory saturates<\/h3>\n\n\n\n

              A retailer has strong performance on core Microsoft-owned search but is capped by limited impression share. Enabling Microsoft Search Partners<\/strong> increases volume for non-brand product queries. The team monitors partner-driven ROAS separately and keeps partners enabled only for product categories where margins can absorb variability.<\/p>\n\n\n\n

              Example 2: B2B lead generation with strict qualification<\/h3>\n\n\n\n

              A SaaS company runs SEM \/ Paid Search<\/strong> for demo requests. Partner traffic increases form fills but reduces lead quality (lower sales acceptance rate). The team keeps partners enabled only on high-intent keywords (e.g., \u201csoftware pricing,\u201d \u201centerprise platform demo\u201d) and tightens negatives to reduce informational queries.<\/p>\n\n\n\n

              Example 3: Local services balancing calls and fraud risk<\/h3>\n\n\n\n

              A local service business uses Paid Marketing<\/strong> to drive phone calls. Microsoft Search Partners<\/strong> adds call volume, but some calls are low intent. The team uses call tracking, evaluates call duration\/quality, and applies stricter scheduling and query controls. If quality remains inconsistent, they restrict partners and reallocate to the best-performing network segment.<\/p>\n\n\n\n

              Each example shows the same principle: treat Microsoft Search Partners<\/strong> as an optimization variable, not a default setting.<\/p>\n\n\n\n

              7) Benefits of Using Microsoft Search Partners<\/h2>\n\n\n\n

              When managed well, Microsoft Search Partners<\/strong> can deliver tangible benefits in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                \n
              • Incremental reach and conversions:<\/strong> More eligible auctions can translate into more sales\/leads.<\/li>\n
              • Potentially lower CPCs in some cases:<\/strong> Different competition dynamics may reduce costs for certain queries.<\/li>\n
              • Faster learning on new offers:<\/strong> More volume can accelerate testing of messaging, landing pages, and pricing.<\/li>\n
              • Audience expansion with intent signals:<\/strong> Partner queries can still be high intent, even if the environment differs.<\/li>\n
              • Operational efficiency:<\/strong> If partner traffic performs similarly to core inventory, it can be an easy scaling lever in SEM \/ Paid Search<\/strong> without adding new channels.<\/li>\n<\/ul>\n\n\n\n

                The best-case scenario is \u201cmore conversions at similar efficiency.\u201d The realistic scenario is \u201cmore volume with different efficiency,\u201d which is still valuable if you measure it honestly.<\/p>\n\n\n\n

                8) Challenges of Microsoft Search Partners<\/h2>\n\n\n\n

                Microsoft Search Partners<\/strong> also introduces real risks and limitations that Paid Marketing<\/strong> teams should plan for:<\/p>\n\n\n\n

                  \n
                • Performance variability:<\/strong> Conversion rate and CPA can differ significantly from Microsoft-owned inventory.<\/li>\n
                • Limited placement transparency:<\/strong> You may not always get granular partner-by-partner placement reporting, making optimization less precise.<\/li>\n
                • Brand safety concerns:<\/strong> Some advertisers have stricter requirements for where ads appear; partner environments can be harder to vet.<\/li>\n
                • Attribution noise:<\/strong> Partner traffic may have different click behavior (e.g., higher bounce rates), complicating multi-touch attribution in SEM \/ Paid Search<\/strong>.<\/li>\n
                • Query relevance drift:<\/strong> Without strong negative keyword discipline, partners can surface more loosely relevant queries.<\/li>\n<\/ul>\n\n\n\n

                  The practical takeaway: partners aren\u2019t \u201cbad\u201d or \u201cgood\u201d\u2014they\u2019re a traffic source that requires monitoring thresholds and decision rules.<\/p>\n\n\n\n

                  9) Best Practices for Microsoft Search Partners<\/h2>\n\n\n\n

                  To make Microsoft Search Partners<\/strong> work in Paid Marketing<\/strong>, use a disciplined approach:<\/p>\n\n\n\n

                  Structure for clarity<\/h3>\n\n\n\n
                    \n
                  • Segment campaigns when feasible:<\/strong> If your account scale allows, create separate campaigns (or at least separate reporting views) so partner performance doesn\u2019t get hidden in blended averages.<\/li>\n
                  • Prioritize high-intent keywords:<\/strong> Start with terms that historically convert well on primary inventory.<\/li>\n<\/ul>\n\n\n\n

                    Optimize for relevance and quality<\/h3>\n\n\n\n
                      \n
                    • Build negative keyword coverage early:<\/strong> Especially for ambiguous or broad keywords.<\/li>\n
                    • Tighten match strategy where needed:<\/strong> Use match types intentionally to avoid irrelevant expansion.<\/li>\n<\/ul>\n\n\n\n

                      Control risk with measurement<\/h3>\n\n\n\n
                        \n
                      • Define guardrails:<\/strong> Target CPA\/ROAS thresholds for partner traffic and enforce them.<\/li>\n
                      • Watch lead quality, not just lead volume:<\/strong> For B2B, evaluate downstream metrics (qualified leads, opportunities, revenue).<\/li>\n<\/ul>\n\n\n\n

                        Iterate based on evidence<\/h3>\n\n\n\n
                          \n
                        • Test before scaling:<\/strong> Enable Microsoft Search Partners<\/strong> for a subset of campaigns, measure, then expand.<\/li>\n
                        • Review by device, geo, and time:<\/strong> Partner performance may skew by segment.<\/li>\n<\/ul>\n\n\n\n

                          In SEM \/ Paid Search<\/strong>, the best practice is simple: treat partner traffic as a hypothesis to validate, not an assumption.<\/p>\n\n\n\n

                          10) Tools Used for Microsoft Search Partners<\/h2>\n\n\n\n

                          You don\u2019t need special software to \u201cenable\u201d Microsoft Search Partners<\/strong>, but you do need a solid measurement stack to evaluate it within Paid Marketing<\/strong> and SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

                            \n
                          • Ad platform reporting tools:<\/strong> Network segmentation, search term reporting, auction insights (where available), and conversion reporting.<\/li>\n
                          • Analytics tools:<\/strong> Session quality, engagement, funnel drop-off, assisted conversions, and landing page performance.<\/li>\n
                          • Tag management and tracking systems:<\/strong> Consistent event tracking for forms, purchases, calls, and micro-conversions.<\/li>\n
                          • CRM systems:<\/strong> Lead status, qualification, pipeline, and revenue attribution back to campaigns.<\/li>\n
                          • Reporting dashboards \/ BI:<\/strong> Unified views of CPA, ROAS, and lead quality by network segment.<\/li>\n
                          • Automation tools:<\/strong> Rules\/scripts\/workflows to flag anomalies (spend spikes, conversion drops) and enforce guardrails.<\/li>\n<\/ul>\n\n\n\n

                            The goal is operational: make partner performance visible enough that it can be managed like any other SEM \/ Paid Search<\/strong> lever.<\/p>\n\n\n\n

                            11) Metrics Related to Microsoft Search Partners<\/h2>\n\n\n\n

                            To evaluate Microsoft Search Partners<\/strong>, track metrics at two levels: efficiency and quality.<\/p>\n\n\n\n

                            Core SEM \/ Paid Search<\/strong> performance metrics<\/h3>\n\n\n\n
                              \n
                            • CTR and CPC:<\/strong> Indicate competitiveness and click behavior by network.<\/li>\n
                            • Conversion rate (CVR):<\/strong> Often where partner traffic differs most.<\/li>\n
                            • CPA \/ cost per lead:<\/strong> Primary efficiency indicator for lead gen.<\/li>\n
                            • ROAS \/ revenue per click:<\/strong> Primary efficiency indicator for e-commerce.<\/li>\n
                            • Impression share (where applicable):<\/strong> Helps distinguish \u201cneed more volume\u201d vs \u201cneed better efficiency.\u201d<\/li>\n<\/ul>\n\n\n\n

                              Quality and business outcome metrics<\/h3>\n\n\n\n
                                \n
                              • Lead quality rate:<\/strong> Percent of leads meeting qualification criteria.<\/li>\n
                              • Sales acceptance \/ opportunity creation:<\/strong> For B2B, the most honest partner evaluation.<\/li>\n
                              • Refund\/cancel rate (for purchases):<\/strong> Helps detect low-quality acquisitions.<\/li>\n
                              • Engagement metrics:<\/strong> Bounce rate, time on site, pages per session (use carefully; context matters).<\/li>\n<\/ul>\n\n\n\n

                                For Paid Marketing<\/strong>, the most important discipline is comparing partner vs non-partner performance side-by-side, with the same attribution rules.<\/p>\n\n\n\n

                                12) Future Trends of Microsoft Search Partners<\/h2>\n\n\n\n

                                Several trends will shape how Microsoft Search Partners<\/strong> evolves in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                                  \n
                                • AI-driven matching and automation:<\/strong> More automated query matching and creative generation can increase reach, but also increases the need for query controls and measurement in SEM \/ Paid Search<\/strong>.<\/li>\n
                                • Improved audience signals:<\/strong> First-party and modeled signals may influence how ads are selected and priced across partner environments.<\/li>\n
                                • Privacy and measurement shifts:<\/strong> More restrictions on identifiers can reduce visibility into user paths, making conversion modeling and CRM-based measurement more important.<\/li>\n
                                • Richer ad experiences:<\/strong> As search results evolve, partner environments may adopt new layouts and formats, affecting CTR and conversion behavior.<\/li>\n
                                • Stronger brand safety expectations:<\/strong> Advertisers will continue demanding clearer controls; platforms may respond with better reporting and exclusion options.<\/li>\n<\/ul>\n\n\n\n

                                  The consistent direction: more automation and broader distribution, which makes governance of Microsoft Search Partners<\/strong> even more important.<\/p>\n\n\n\n

                                  13) Microsoft Search Partners vs Related Terms<\/h2>\n\n\n\n

                                  Understanding nearby concepts helps prevent planning mistakes in SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

                                  Microsoft Search Partners vs Microsoft Search Network<\/h3>\n\n\n\n
                                    \n
                                  • Microsoft Search Network<\/strong> is the broader idea of Microsoft\u2019s search ad inventory.<\/li>\n
                                  • Microsoft Search Partners<\/strong> is the subset that represents third-party or syndicated distribution beyond Microsoft-owned properties.\nPractical difference: network settings and reporting often separate \u201cowned and operated\u201d versus \u201cpartner\u201d traffic.<\/li>\n<\/ul>\n\n\n\n

                                    Microsoft Search Partners vs Audience Network<\/h3>\n\n\n\n
                                      \n
                                    • Microsoft Search Partners<\/strong> is query-driven search distribution.<\/li>\n
                                    • An Audience Network<\/strong> is typically inventory across content or native-style placements driven more by audience targeting than explicit queries.\nPractical difference: intent strength and measurement expectations; search is usually higher intent than audience placements.<\/li>\n<\/ul>\n\n\n\n

                                      Microsoft Search Partners vs Google\u2019s search partner concept<\/h3>\n\n\n\n

                                      Both refer to syndicated search distribution, but partner mixes, reporting, and controls are platform-specific. In Paid Marketing<\/strong>, don\u2019t assume performance patterns transfer directly\u2014test and measure within each platform\u2019s SEM \/ Paid Search<\/strong> setup.<\/p>\n\n\n\n

                                      14) Who Should Learn Microsoft Search Partners<\/h2>\n\n\n\n

                                      Microsoft Search Partners<\/strong> is worth learning for several roles:<\/p>\n\n\n\n

                                        \n
                                      • Marketers:<\/strong> To scale responsibly and avoid hidden efficiency issues in Paid Marketing<\/strong> budgets.<\/li>\n
                                      • Analysts:<\/strong> To segment reporting correctly, detect performance dilution, and build guardrails.<\/li>\n
                                      • Agencies:<\/strong> To set expectations with clients and explain why results can differ by network within SEM \/ Paid Search<\/strong>.<\/li>\n
                                      • Business owners\/founders:<\/strong> To understand where spend is going and how to judge incremental growth vs wasted clicks.<\/li>\n
                                      • Developers and marketing ops:<\/strong> To ensure conversion tracking, CRM integrations, and offline attribution can validate partner performance.<\/li>\n<\/ul>\n\n\n\n

                                        The common thread is accountability: partner traffic is only \u201cgood\u201d if you can measure business impact.<\/p>\n\n\n\n

                                        15) Summary of Microsoft Search Partners<\/h2>\n\n\n\n

                                        Microsoft Search Partners<\/strong> are third-party environments where Microsoft search ads can appear, extending reach beyond Microsoft-owned search results. In Paid Marketing<\/strong>, they can provide incremental scale and diversification. In SEM \/ Paid Search<\/strong>, they function as a network distribution option that should be measured separately, optimized with strong query controls, and evaluated on real business outcomes like CPA, ROAS, and lead quality.<\/p>\n\n\n\n

                                        Used intentionally, Microsoft Search Partners<\/strong> can be a practical lever for growth. Used blindly, they can blur performance signals and reduce overall efficiency.<\/p>\n\n\n\n

                                        16) Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                        1) What are Microsoft Search Partners in plain English?<\/h3>\n\n\n\n

                                        Microsoft Search Partners<\/strong> are non-Microsoft websites or apps where your Microsoft search ads may also show, expanding distribution beyond Microsoft-owned search results.<\/p>\n\n\n\n

                                        2) Should I enable Microsoft Search Partners for every campaign?<\/h3>\n\n\n\n

                                        Not automatically. Start with high-intent campaigns, measure partner performance separately, and keep it enabled only where CPA\/ROAS and lead quality meet your targets.<\/p>\n\n\n\n

                                        3) How do Microsoft Search Partners affect SEM \/ Paid Search reporting?<\/h3>\n\n\n\n

                                        They add another traffic segment that can perform differently. In SEM \/ Paid Search<\/strong>, you should compare partner vs non-partner metrics to avoid blended averages masking inefficiency.<\/p>\n\n\n\n

                                        4) Can Microsoft Search Partners hurt performance?<\/h3>\n\n\n\n

                                        Yes. Partner traffic can have different click behavior and conversion rates. Without segmentation, strong negatives, and quality checks, it can raise CPA or reduce ROAS in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                                        5) What metrics best indicate whether Microsoft Search Partners is working?<\/h3>\n\n\n\n

                                        Start with CPA\/ROAS and conversion rate, then validate with business-quality metrics like qualified lead rate, sales acceptance, opportunity creation, or net revenue.<\/p>\n\n\n\n

                                        6) How can I reduce risk when testing Microsoft Search Partners?<\/h3>\n\n\n\n

                                        Use a controlled test: limit it to a subset of campaigns, set budget caps, apply strict negative keywords, and define clear stop\/go thresholds based on Paid Marketing<\/strong> goals.<\/p>\n\n\n\n

                                        7) Is Microsoft Search Partners the same as display or native ads?<\/h3>\n\n\n\n

                                        No. Microsoft Search Partners<\/strong> is still search-driven (query-based) distribution. Display\/native placements typically rely more on audience\/context targeting rather than explicit search intent.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                        Microsoft Search Partners are an often-overlooked distribution layer in **Paid Marketing**: they can expand where your search ads appear beyond Microsoft-owned search results. In **SEM \/ Paid Search**, that extra reach can be a win\u2014or a waste\u2014depending on how you set expectations, measure performance, and control traffic quality.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1913],"tags":[],"class_list":["post-11121","post","type-post","status-publish","format-standard","hentry","category-sem-paid-search"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11121"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11121\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}