{"id":11104,"date":"2026-04-01T09:18:18","date_gmt":"2026-04-01T09:18:18","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/landing-page-test\/"},"modified":"2026-04-01T09:18:18","modified_gmt":"2026-04-01T09:18:18","slug":"landing-page-test","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/landing-page-test\/","title":{"rendered":"Landing Page Test: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEM \/ Paid Search"},"content":{"rendered":"\n

A Landing Page Test<\/strong> is the disciplined practice of experimenting with variations of a landing page to improve business outcomes from paid traffic\u2014especially in Paid Marketing<\/strong> channels where every click has a cost. In SEM \/ Paid Search<\/strong>, small changes to message match, form design, or page speed can shift conversion rates enough to materially change profitability.<\/p>\n\n\n\n

Modern Paid Marketing<\/strong> strategy is increasingly constrained by higher auction competition, privacy limits, and tighter tracking. That makes the landing page a primary lever you can still control. A well-run Landing Page Test<\/strong> turns \u201copinions\u201d about what should work into evidence about what does<\/em> work, helping teams scale campaigns with confidence.<\/p>\n\n\n\n

\n\n\n\n

1) What Is Landing Page Test?<\/h2>\n\n\n\n

A Landing Page Test<\/strong> is a structured experiment that compares one landing page experience against another to determine which version better achieves a defined goal (such as purchases, leads, sign-ups, or qualified calls). It\u2019s typically done by splitting traffic between a control (current page) and one or more variants (new versions), then evaluating performance using agreed metrics.<\/p>\n\n\n\n

The core concept is simple: hold the traffic source constant<\/strong> (or control for it) and change the page experience<\/strong> in a measurable way. The business meaning is even simpler: get more value from the same ad spend by converting more of your paid visitors, or converting better visitors at a lower cost.<\/p>\n\n\n\n

Within Paid Marketing<\/strong>, a Landing Page Test sits at the intersection of creative, conversion rate optimization, and measurement. In SEM \/ Paid Search<\/strong>, it directly supports performance by improving post-click experience, which can reduce wasted spend and strengthen campaign efficiency.<\/p>\n\n\n\n

\n\n\n\n

2) Why Landing Page Test Matters in Paid Marketing<\/h2>\n\n\n\n

In Paid Marketing<\/strong>, you pay for access to attention. A Landing Page Test ensures that the attention you purchase doesn\u2019t leak away due to unclear offers, slow load times, confusing forms, or weak trust signals.<\/p>\n\n\n\n

Key reasons a Landing Page Test<\/strong> matters:<\/p>\n\n\n\n

    \n
  • Strategic importance:<\/strong> It\u2019s one of the fastest ways to increase revenue without increasing budget, because it improves efficiency after the click.<\/li>\n
  • Business value:<\/strong> Higher conversion rate lowers effective acquisition costs and can expand what you can afford to bid.<\/li>\n
  • Marketing outcomes:<\/strong> Better landing pages improve lead quality, reduce drop-offs, and increase funnel completion.<\/li>\n
  • Competitive advantage:<\/strong> Competitors can copy ad messaging quickly; a well-optimized landing experience is harder to replicate and compounds over time.<\/li>\n<\/ul>\n\n\n\n

    For SEM \/ Paid Search<\/strong>, landing pages are where intent becomes action. A Landing Page Test helps you translate search intent into the exact information, proof, and frictionless path the user needs.<\/p>\n\n\n\n

    \n\n\n\n

    3) How Landing Page Test Works<\/h2>\n\n\n\n

    A Landing Page Test is best understood as a practical workflow, even when the experimentation method varies.<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger<\/strong>\n – A performance problem (high CPCs, low conversion rate, poor lead quality)\n – A growth goal (scale spend while holding CPA steady)\n – A hypothesis (for example: \u201cShorter forms will increase qualified submissions\u201d)<\/p>\n<\/li>\n

    2. \n

      Analysis \/ Planning<\/strong>\n – Audit the current landing page and map friction points\n – Segment by device, keyword intent, and audience\n – Define success metrics and guardrails (conversion rate, CPA, lead quality)<\/p>\n<\/li>\n

    3. \n

      Execution \/ Experimentation<\/strong>\n – Build a control and one (or more) variants\n – Split traffic fairly (or use sequential testing carefully)\n – Run the test long enough to capture typical variation (day-of-week, device mix)<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome<\/strong>\n – A decision: ship the winner, iterate, or reject the hypothesis\n – Learnings documented for future Paid Marketing<\/strong> and SEM \/ Paid Search<\/strong> campaigns\n – Updated landing page patterns (templates, components, messaging rules)<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      A high-quality Landing Page Test<\/strong> is less about \u201ctesting random ideas\u201d and more about building a repeatable learning system.<\/p>\n\n\n\n

      \n\n\n\n

      4) Key Components of Landing Page Test<\/h2>\n\n\n\n

      Successful Landing Page Test programs rely on a few essential elements:<\/p>\n\n\n\n

      People and responsibilities<\/h3>\n\n\n\n
        \n
      • Paid media manager:<\/strong> aligns test priorities with campaign goals in Paid Marketing<\/strong> and manages traffic allocation.<\/li>\n
      • Designer\/copywriter:<\/strong> creates variants that preserve brand clarity while changing targeted elements.<\/li>\n
      • Developer or web specialist:<\/strong> ensures performance, tracking, and safe deployment.<\/li>\n
      • Analyst or marketing ops:<\/strong> validates measurement, attribution, and reporting.<\/li>\n<\/ul>\n\n\n\n

        Process and governance<\/h3>\n\n\n\n
          \n
        • A hypothesis backlog tied to funnel impact<\/li>\n
        • A pre-launch checklist (tracking, QA, speed, mobile)<\/li>\n
        • A decision rule (what counts as \u201cbetter,\u201d and what risks are unacceptable)<\/li>\n<\/ul>\n\n\n\n

          Data inputs<\/h3>\n\n\n\n
            \n
          • Search query and keyword intent patterns (especially for SEM \/ Paid Search<\/strong>)<\/li>\n
          • On-page behavior (scroll depth, form interactions, rage clicks)<\/li>\n
          • CRM or downstream outcomes (qualified lead rate, sales acceptance)<\/li>\n<\/ul>\n\n\n\n

            Metrics and measurement<\/h3>\n\n\n\n
              \n
            • Conversion events and values<\/li>\n
            • Cost and efficiency metrics connected to spend<\/li>\n
            • Statistical confidence or practical significance thresholds<\/li>\n<\/ul>\n\n\n\n

              A Landing Page Test<\/strong> is only as trustworthy as the tracking and QA behind it.<\/p>\n\n\n\n

              \n\n\n\n

              5) Types of Landing Page Test<\/h2>\n\n\n\n

              \u201cTypes\u201d of Landing Page Test are often better described as approaches and contexts:<\/p>\n\n\n\n

              A\/B testing (split testing)<\/h3>\n\n\n\n

              Compare a control page to one variant. This is the most common method for Paid Marketing<\/strong> landing pages because it\u2019s easier to interpret and safer to run.<\/p>\n\n\n\n

              Multivariate or multi-element testing<\/h3>\n\n\n\n

              Test combinations of page elements (headline, hero image, CTA) simultaneously. This can be powerful but requires high traffic and careful interpretation.<\/p>\n\n\n\n

              Redirect tests vs on-page variation<\/h3>\n\n\n\n
                \n
              • Redirect test:<\/strong> different URLs for control and variant (useful when changes are large).<\/li>\n
              • On-page variation:<\/strong> changes applied within the same URL using an experimentation layer.<\/li>\n<\/ul>\n\n\n\n

                Personalization-driven tests<\/h3>\n\n\n\n

                Variants tailored by audience (brand vs non-brand, returning vs new, geo, device). In SEM \/ Paid Search<\/strong>, aligning the page to intent clusters can outperform one-size-fits-all designs.<\/p>\n\n\n\n

                Sequential or \u201cbefore\/after\u201d tests (use cautiously)<\/h3>\n\n\n\n

                Useful when you cannot split traffic, but results can be distorted by seasonality, channel mix, or auction changes. When possible, prefer true split-based Landing Page Test<\/strong> designs.<\/p>\n\n\n\n

                \n\n\n\n

                6) Real-World Examples of Landing Page Test<\/h2>\n\n\n\n

                Example 1: B2B lead generation from SEM \/ Paid Search<\/h3>\n\n\n\n

                A SaaS company runs SEM \/ Paid Search<\/strong> ads for \u201cinventory management software.\u201d The current page has a long form and generic value proposition.\nLanding Page Test:<\/strong> control vs variant with (a) intent-matched headline, (b) shorter form, and (c) industry proof points above the fold.\nOutcome:<\/strong> higher form completion rate and improved sales-accepted lead rate, reducing wasted Paid Marketing<\/strong> spend on low-intent submissions.<\/p>\n\n\n\n

                Example 2: Local service business optimizing phone-call leads<\/h3>\n\n\n\n

                A home services brand uses Paid Marketing<\/strong> to drive urgent \u201cnear me\u201d searches.\nLanding Page Test:<\/strong> control vs variant emphasizing click-to-call, faster load time, and trust signals (licenses, reviews, service-area map).\nOutcome:<\/strong> increased calls per click and fewer bounces on mobile\u2014critical in SEM \/ Paid Search<\/strong> where mobile intent is strong.<\/p>\n\n\n\n

                Example 3: Ecommerce category page as a landing page<\/h3>\n\n\n\n

                An online retailer sends paid search traffic to a category landing page.\nLanding Page Test:<\/strong> default category layout vs a curated \u201cbest sellers + filters + shipping\/returns clarity\u201d layout.\nOutcome:<\/strong> higher add-to-cart rate and improved revenue per visitor, enabling more aggressive bidding in Paid Marketing<\/strong> auctions.<\/p>\n\n\n\n

                \n\n\n\n

                7) Benefits of Using Landing Page Test<\/h2>\n\n\n\n

                A consistent Landing Page Test<\/strong> practice delivers compounding improvements:<\/p>\n\n\n\n

                  \n
                • Performance improvements:<\/strong> higher conversion rate, better revenue per click, stronger funnel completion.<\/li>\n
                • Cost savings:<\/strong> lower CPA and reduced wasted spend from irrelevant or confused visitors.<\/li>\n
                • Efficiency gains:<\/strong> clearer learnings reduce internal debate and speed iteration cycles.<\/li>\n
                • Better audience experience:<\/strong> pages become faster, clearer, and more trustworthy\u2014especially important for mobile SEM \/ Paid Search<\/strong> traffic.<\/li>\n
                • Scalability:<\/strong> improved unit economics let you scale budgets in Paid Marketing<\/strong> without sacrificing profitability.<\/li>\n<\/ul>\n\n\n\n
                  \n\n\n\n

                  8) Challenges of Landing Page Test<\/h2>\n\n\n\n

                  A Landing Page Test can fail or mislead when fundamentals aren\u2019t addressed.<\/p>\n\n\n\n

                  Measurement and attribution limits<\/h3>\n\n\n\n

                  Privacy changes, consent requirements, and cross-device behavior can reduce visibility. In Paid Marketing<\/strong>, you may need to rely more on modeled conversions or downstream CRM outcomes.<\/p>\n\n\n\n

                  Low traffic and underpowered tests<\/h3>\n\n\n\n

                  Some SEM \/ Paid Search<\/strong> ad groups won\u2019t generate enough conversions for strong conclusions. Testing high-impact pages (top spend, top intent) often produces better ROI.<\/p>\n\n\n\n

                  Confounding variables<\/h3>\n\n\n\n

                  Auction volatility, promo calendars, and creative changes can bias results if they overlap with the test period.<\/p>\n\n\n\n

                  Technical implementation risk<\/h3>\n\n\n\n

                  A slow experimentation layer, broken tags, or inconsistent redirects can harm performance and corrupt data.<\/p>\n\n\n\n

                  Organizational friction<\/h3>\n\n\n\n

                  Without clear owners and decision rules, teams can \u201ctest forever\u201d without shipping winners.<\/p>\n\n\n\n

                  \n\n\n\n

                  9) Best Practices for Landing Page Test<\/h2>\n\n\n\n

                  These practices keep Landing Page Test programs reliable and scalable:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Start with intent alignment<\/strong>\n – Match the page promise to the keyword\/ad promise (message match is crucial in SEM \/ Paid Search<\/strong>).\n – Avoid sending broad-intent and high-intent queries to the same experience without a reason.<\/p>\n<\/li>\n

                  2. \n

                    Write explicit hypotheses<\/strong>\n – Example: \u201cAdding pricing transparency will reduce low-intent leads and improve sales acceptance.\u201d<\/p>\n<\/li>\n

                  3. \n

                    Test one primary idea at a time<\/strong>\n – Especially when traffic is limited. Make the \u201cwhy\u201d of the result easy to interpret.<\/p>\n<\/li>\n

                  4. \n

                    Define primary and secondary metrics<\/strong>\n – Primary: conversion rate or CPA.\n – Secondary: bounce rate, form-start rate, qualified lead rate, revenue per visitor.<\/p>\n<\/li>\n

                  5. \n

                    Protect data quality<\/strong>\n – QA tracking, ensure consistent event definitions, and validate CRM handoffs when lead quality matters in Paid Marketing<\/strong>.<\/p>\n<\/li>\n

                  6. \n

                    Segment results<\/strong>\n – Review by device, audience, and keyword intent group. A winner on desktop may lose on mobile.<\/p>\n<\/li>\n

                  7. \n

                    Document and templatize<\/strong>\n – Turn learnings into reusable components (headline patterns, proof blocks, form layouts) for future Landing Page Test<\/strong> cycles.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    \n\n\n\n

                    10) Tools Used for Landing Page Test<\/h2>\n\n\n\n

                    A Landing Page Test is usually supported by a stack of tool categories rather than one \u201cmagic\u201d platform:<\/p>\n\n\n\n

                      \n
                    • Ad platforms (SEM \/ Paid Search):<\/strong> manage campaign targeting, keyword intent, and landing page assignments; provide conversion and cost reporting essential for Paid Marketing<\/strong> decisions.<\/li>\n
                    • Analytics tools:<\/strong> track sessions, events, funnels, and segments; validate that experiment results match behavior changes.<\/li>\n
                    • Experimentation and CRO systems:<\/strong> split traffic, serve variants, and report test outcomes with guardrails.<\/li>\n
                    • Tag management systems:<\/strong> standardize event tracking and reduce deployment risk when launching variants.<\/li>\n
                    • Heatmaps and session replay tools:<\/strong> identify friction (scroll drop-offs, dead clicks) to generate better test hypotheses.<\/li>\n
                    • CRM and marketing automation:<\/strong> measure downstream quality (MQL to SQL, pipeline, revenue) so a Landing Page Test optimizes the right outcomes.<\/li>\n
                    • Reporting dashboards:<\/strong> combine spend, conversion, and quality data to evaluate results across Paid Marketing<\/strong> and sales outcomes.<\/li>\n<\/ul>\n\n\n\n

                      Tool choice matters less than measurement integrity and disciplined testing practice.<\/p>\n\n\n\n

                      \n\n\n\n

                      11) Metrics Related to Landing Page Test<\/h2>\n\n\n\n

                      The right metrics depend on whether you\u2019re optimizing for leads, ecommerce, or pipeline. Common metrics include:<\/p>\n\n\n\n

                      Performance metrics<\/h3>\n\n\n\n
                        \n
                      • Conversion rate (CVR):<\/strong> conversions \u00f7 visits.<\/li>\n
                      • Click-to-lead rate \/ lead submission rate:<\/strong> critical for lead gen in SEM \/ Paid Search<\/strong>.<\/li>\n
                      • Revenue per visitor (RPV):<\/strong> strong for ecommerce landing pages.<\/li>\n<\/ul>\n\n\n\n

                        ROI and efficiency metrics<\/h3>\n\n\n\n
                          \n
                        • Cost per acquisition (CPA):<\/strong> spend \u00f7 conversions.<\/li>\n
                        • Return on ad spend (ROAS):<\/strong> revenue \u00f7 spend (where revenue tracking is reliable).<\/li>\n
                        • Cost per qualified lead:<\/strong> connects Paid Marketing<\/strong> spend to sales reality.<\/li>\n<\/ul>\n\n\n\n

                          Engagement and friction metrics<\/h3>\n\n\n\n
                            \n
                          • Bounce rate (interpret carefully), time to first interaction, form-start rate, field-level drop-off, scroll depth.<\/li>\n<\/ul>\n\n\n\n

                            Quality and brand metrics (where available)<\/h3>\n\n\n\n
                              \n
                            • Refund\/cancellation rate, lead-to-sale rate, sales cycle length, customer satisfaction indicators.<\/li>\n<\/ul>\n\n\n\n

                              A good Landing Page Test<\/strong> uses a primary metric to decide winners and secondary metrics to explain why.<\/p>\n\n\n\n

                              \n\n\n\n

                              12) Future Trends of Landing Page Test<\/h2>\n\n\n\n

                              Landing Page Test programs are evolving as platforms, privacy, and user expectations change:<\/p>\n\n\n\n

                                \n
                              • AI-assisted iteration:<\/strong> faster generation of copy variations, layouts, and hypothesis ideas, with humans validating brand fit and compliance.<\/li>\n
                              • Deeper personalization:<\/strong> landing experiences tailored to intent clusters, audience lists, and lifecycle stage\u2014especially impactful in SEM \/ Paid Search<\/strong> where intent signals are strong.<\/li>\n
                              • Server-side measurement and first-party data:<\/strong> as tracking becomes harder, teams rely more on durable first-party events and CRM outcomes to evaluate Paid Marketing<\/strong> impact.<\/li>\n
                              • Speed and UX as differentiators:<\/strong> mobile performance and accessibility improvements become more central to post-click conversion.<\/li>\n
                              • Experimentation governance:<\/strong> more emphasis on experiment design, guardrails, and documentation so learning remains reliable at scale.<\/li>\n<\/ul>\n\n\n\n

                                The net effect: Landing Page Test<\/strong> becomes less about isolated page tweaks and more about an operating system for conversion learning in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                                \n\n\n\n

                                13) Landing Page Test vs Related Terms<\/h2>\n\n\n\n

                                Landing Page Test vs A\/B Test<\/h3>\n\n\n\n

                                An A\/B test<\/strong> is a specific experimental method (A vs B). A Landing Page Test<\/strong> is the application of testing methods to landing pages specifically, often including A\/B tests, redirect tests, or personalization experiments.<\/p>\n\n\n\n

                                Landing Page Test vs Conversion Rate Optimization (CRO)<\/h3>\n\n\n\n

                                CRO<\/strong> is the broader discipline of improving conversion across the entire journey (ads, pages, checkout, email, onboarding). A Landing Page Test<\/strong> is one CRO tactic focused on the post-click experience\u2014commonly prioritized in SEM \/ Paid Search<\/strong> because traffic is high-intent and measurable.<\/p>\n\n\n\n

                                Landing Page Test vs Ad Copy Test<\/h3>\n\n\n\n

                                An ad copy test optimizes pre-click elements (headlines, descriptions, extensions). A Landing Page Test optimizes post-click elements (offer clarity, trust, form flow). The best Paid Marketing<\/strong> programs test both, but avoid changing both at the same time when you need clean attribution of results.<\/p>\n\n\n\n

                                \n\n\n\n

                                14) Who Should Learn Landing Page Test<\/h2>\n\n\n\n
                                  \n
                                • Marketers:<\/strong> to improve campaign efficiency and scale budgets responsibly in Paid Marketing<\/strong>.<\/li>\n
                                • Analysts:<\/strong> to design valid experiments, interpret results, and connect SEM \/ Paid Search<\/strong> spend to business outcomes.<\/li>\n
                                • Agencies:<\/strong> to prove incremental value beyond account management by delivering measurable post-click gains.<\/li>\n
                                • Business owners and founders:<\/strong> to make growth decisions based on unit economics rather than guesswork.<\/li>\n
                                • Developers and web teams:<\/strong> to implement experiments safely, protect site performance, and ensure accurate tracking.<\/li>\n<\/ul>\n\n\n\n

                                  Landing Page Test skills sit at a valuable intersection of persuasion, data, UX, and measurement.<\/p>\n\n\n\n

                                  \n\n\n\n

                                  15) Summary of Landing Page Test<\/h2>\n\n\n\n

                                  A Landing Page Test<\/strong> is a structured way to compare landing page variants to improve conversions and business outcomes from paid traffic. It matters because Paid Marketing<\/strong> costs money per click, and landing pages determine how much value you get from that spend. In SEM \/ Paid Search<\/strong>, Landing Page Test programs help translate search intent into action by improving message match, reducing friction, and strengthening trust\u2014ultimately improving CPA, lead quality, or revenue per visitor.<\/p>\n\n\n\n

                                  \n\n\n\n

                                  16) Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What is a Landing Page Test and when should I run one?<\/h3>\n\n\n\n

                                  A Landing Page Test<\/strong> compares page variants to see which produces better outcomes (leads, sales, revenue). Run one when you have meaningful spend, a clear conversion goal, and a hypothesis tied to friction or intent mismatch.<\/p>\n\n\n\n

                                  2) How long should a Landing Page Test run?<\/h3>\n\n\n\n

                                  Long enough to capture normal variability and achieve a reasonable number of conversions. Many teams use conversion volume and stability (not just days) as the primary guideline, and avoid ending tests early due to short-term swings.<\/p>\n\n\n\n

                                  3) Which matters more in Paid Marketing: ads or landing pages?<\/h3>\n\n\n\n

                                  Both matter, but landing pages often offer the biggest efficiency gains once ads are \u201cgood enough.\u201d In Paid Marketing<\/strong>, improving conversion rate can reduce CPA without increasing bids.<\/p>\n\n\n\n

                                  4) How does SEM \/ Paid Search affect Landing Page Test strategy?<\/h3>\n\n\n\n

                                  SEM \/ Paid Search<\/strong> provides strong intent signals through keywords and queries. That makes message match, intent-based segmentation, and mobile UX especially important when designing a Landing Page Test.<\/p>\n\n\n\n

                                  5) What should I test first on a landing page?<\/h3>\n\n\n\n

                                  Start with high-impact elements: headline\/value proposition, primary CTA, form length, trust signals, and page speed. Prioritize tests on the pages receiving the most Paid Marketing<\/strong> spend.<\/p>\n\n\n\n

                                  6) Can I test multiple changes at once?<\/h3>\n\n\n\n

                                  You can, but it reduces interpretability. If traffic is limited (common in many SEM \/ Paid Search<\/strong> ad groups), test one major idea per variant so you can clearly learn what caused the lift.<\/p>\n\n\n\n

                                  7) How do I ensure I\u2019m improving lead quality, not just lead volume?<\/h3>\n\n\n\n

                                  Connect your Landing Page Test to downstream data: qualified lead rate, sales acceptance, pipeline creation, or revenue. A variant that increases form fills but lowers qualification can hurt overall Paid Marketing<\/strong> ROI.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  A **Landing Page Test** is the disciplined practice of experimenting with variations of a landing page to improve business outcomes from paid traffic\u2014especially in **Paid Marketing** channels where every click has a cost. In **SEM \/ Paid Search**, small changes to message match, form design, or page speed can shift conversion rates enough to materially change profitability.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1913],"tags":[],"class_list":["post-11104","post","type-post","status-publish","format-standard","hentry","category-sem-paid-search"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11104"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11104\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}