{"id":11090,"date":"2026-04-01T08:45:55","date_gmt":"2026-04-01T08:45:55","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/generic-keyword\/"},"modified":"2026-04-01T08:45:55","modified_gmt":"2026-04-01T08:45:55","slug":"generic-keyword","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/generic-keyword\/","title":{"rendered":"Generic Keyword: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEM \/ Paid Search"},"content":{"rendered":"\n

Generic Keyword is one of the most misunderstood (and most expensive) building blocks in modern Paid Marketing<\/strong>. In the context of SEM \/ Paid Search<\/strong>, a Generic Keyword is a non-branded search term that describes a category, product type, or problem\u2014without naming a specific company or brand.<\/p>\n\n\n\n

Marketers pursue Generic Keyword traffic because it represents fresh demand: people who are exploring options, comparing solutions, or starting their buying journey. At the same time, Generic Keyword campaigns can be harder to control than branded campaigns, with higher competition, broader intent, and more wasted spend if targeting isn\u2019t disciplined. Learning how Generic Keyword works\u2014and how to manage it inside SEM \/ Paid Search<\/strong>\u2014is essential for predictable growth.<\/p>\n\n\n\n

What Is Generic Keyword?<\/h2>\n\n\n\n

A Generic Keyword<\/strong> is a search term that expresses general intent rather than brand intent. Think \u201crunning shoes,\u201d \u201cemail marketing software,\u201d or \u201cemergency plumber,\u201d instead of \u201cNike running shoes\u201d or \u201cBrandName plumber.\u201d<\/p>\n\n\n\n

At its core, Generic Keyword strategy is about capturing demand that exists before<\/strong> a user chooses a brand. In Paid Marketing<\/strong>, this typically means bidding on non-brand queries to drive awareness, consideration, and new customer acquisition. In SEM \/ Paid Search<\/strong>, Generic Keyword coverage is often where budgets scale\u2014because search volume is usually much larger than branded volume.<\/p>\n\n\n\n

From a business perspective, Generic Keyword activity answers questions like:<\/p>\n\n\n\n

    \n
  • How do we win customers who aren\u2019t looking for us yet?<\/li>\n
  • Which categories or problems should we \u201cown\u201d in search results?<\/li>\n
  • Can we profitably acquire new customers at scale?<\/li>\n<\/ul>\n\n\n\n

    Why Generic Keyword Matters in Paid Marketing<\/h2>\n\n\n\n

    In many accounts, branded keywords are efficient but limited. Generic Keyword campaigns are where growth happens\u2014but only if performance is managed thoughtfully.<\/p>\n\n\n\n

    Key reasons Generic Keyword matters in Paid Marketing<\/strong> and SEM \/ Paid Search<\/strong> include:<\/p>\n\n\n\n

      \n
    • New customer acquisition:<\/strong> Generic Keyword clicks often come from people who haven\u2019t decided on a vendor, making them a primary lever for incremental growth.<\/li>\n
    • Market share capture:<\/strong> If you don\u2019t bid on Generic Keyword queries in your category, competitors will.<\/li>\n
    • Category positioning:<\/strong> Repeated visibility on Generic Keyword terms shapes how buyers perceive your brand\u2019s relevance and authority.<\/li>\n
    • Scalable intent signals:<\/strong> Generic Keyword themes (e.g., \u201cbest,\u201d \u201cnear me,\u201d \u201cpricing,\u201d \u201creviews\u201d) reveal what buyers care about and can inform messaging across Paid Marketing<\/strong> channels.<\/li>\n<\/ul>\n\n\n\n

      Generic Keyword is also a strategic testbed: it surfaces which offers, landing pages, and value propositions resonate with non-brand audiences.<\/p>\n\n\n\n

      How Generic Keyword Works<\/h2>\n\n\n\n

      Generic Keyword execution in SEM \/ Paid Search<\/strong> is more practical than theoretical. A useful way to think about it is as a controlled system that turns broad market intent into measurable business outcomes.<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger: user expresses non-brand intent<\/strong>\n A user searches a category or problem query (a Generic Keyword), often with unclear purchase readiness.<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Processing: you interpret intent and segment it<\/strong>\n You group Generic Keyword themes by intent level (research vs comparison vs purchase), geography, device, and audience context. You also identify likely irrelevant meanings to exclude.<\/p>\n<\/li>\n

      3. \n

        Execution \/ Application: you bid, match, and message<\/strong>\n You choose match types, write ads aligned to the Generic Keyword intent, and send traffic to landing pages that resolve the user\u2019s need. You add negative keywords to prevent waste and tune bids to your target economics.<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome: measurable performance signals<\/strong>\n You get impressions, clicks, and conversions\u2014plus diagnostic signals like search terms, auction insights, and downstream quality (leads that close, not just leads that submit).<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Because Generic Keyword intent varies widely, the \u201chow\u201d is largely about controlling ambiguity<\/strong> while still reaching enough volume to matter.<\/p>\n\n\n\n

        Key Components of Generic Keyword<\/h2>\n\n\n\n

        Successful Generic Keyword management in Paid Marketing<\/strong> depends on a set of interlocking elements:<\/p>\n\n\n\n

        Keyword research and intent mapping<\/h3>\n\n\n\n

        You need a structured map of category terms, problem terms, feature terms, and modifier patterns (\u201cbest,\u201d \u201ctop,\u201d \u201creviews,\u201d \u201ccheap,\u201d \u201centerprise,\u201d \u201cnear me\u201d).<\/p>\n\n\n\n

        Account structure and query control<\/h3>\n\n\n\n

        In SEM \/ Paid Search<\/strong>, structure helps you control budgets and learn faster. This includes thematic ad groups (or equivalent grouping), separation by intent level, and guardrails for broad reach.<\/p>\n\n\n\n

        Match types and negative keyword strategy<\/h3>\n\n\n\n

        Generic Keyword coverage often requires broader matching to scale, but performance hinges on a rigorous negative keyword system to block irrelevant searches and reduce low-quality traffic.<\/p>\n\n\n\n

        Ads and landing pages aligned to non-brand needs<\/h3>\n\n\n\n

        Generic Keyword users usually need clarity: what you offer, who it\u2019s for, proof, pricing signals, and next steps. Messaging should match the intent behind the Generic Keyword\u2014not your internal product taxonomy.<\/p>\n\n\n\n

        Bidding and budget governance<\/h3>\n\n\n\n

        Because Generic Keyword can be volatile, teams need explicit rules for:\n– budget allocation by intent tier\n– target CPA\/ROAS thresholds\n– expansion vs efficiency decisions<\/p>\n\n\n\n

        Measurement and feedback loops<\/h3>\n\n\n\n

        To make Generic Keyword profitable, you must connect ad performance to business outcomes (qualified leads, revenue, retention), not just top-of-funnel conversions.<\/p>\n\n\n\n

        Types of Generic Keyword<\/h2>\n\n\n\n

        Generic Keyword doesn\u2019t have one universal taxonomy, but in Paid Marketing<\/strong> and SEM \/ Paid Search<\/strong> these distinctions are practical and widely used:<\/p>\n\n\n\n

        By intent depth<\/h3>\n\n\n\n
          \n
        • Exploratory:<\/strong> \u201cwhat is\u2026\u201d, \u201chow to\u2026\u201d, \u201cideas,\u201d \u201cexamples\u201d (often informational; can work with the right content\/offer)<\/li>\n
        • Comparative:<\/strong> \u201cbest,\u201d \u201ctop,\u201d \u201creviews,\u201d \u201cvs,\u201d \u201calternatives\u201d<\/li>\n
        • Transactional:<\/strong> \u201cbuy,\u201d \u201cpricing,\u201d \u201cquote,\u201d \u201cdemo,\u201d \u201cnear me,\u201d \u201copen now\u201d<\/li>\n<\/ul>\n\n\n\n

          By specificity<\/h3>\n\n\n\n
            \n
          • Head (broad) generic keywords:<\/strong> high volume, high ambiguity (\u201cCRM,\u201d \u201caccounting software\u201d)<\/li>\n
          • Mid-tail generic keywords:<\/strong> clearer needs (\u201cCRM for small business,\u201d \u201cconstruction accounting software\u201d)<\/li>\n
          • Longer generic phrases:<\/strong> very specific but still non-brand (\u201cHIPAA compliant telehealth platform pricing\u201d)<\/li>\n<\/ul>\n\n\n\n

            By market framing<\/h3>\n\n\n\n
              \n
            • Category keywords:<\/strong> describe the product\/service class<\/li>\n
            • Problem\/solution keywords:<\/strong> describe the pain point (\u201cfix leaking pipe,\u201d \u201creduce churn\u201d)<\/li>\n
            • Feature keywords:<\/strong> describe capabilities (\u201ctwo-factor authentication,\u201d \u201cnext-day delivery\u201d)<\/li>\n<\/ul>\n\n\n\n

              These distinctions help you plan budgets, choose landing pages, and set realistic expectations for conversion rates.<\/p>\n\n\n\n

              Real-World Examples of Generic Keyword<\/h2>\n\n\n\n

              Example 1: E-commerce category growth<\/h3>\n\n\n\n

              A retailer bids on Generic Keyword themes like \u201ctrail running shoes\u201d and \u201cwaterproof hiking boots.\u201d In SEM \/ Paid Search<\/strong>, they separate \u201cbest\u201d and \u201creviews\u201d modifiers into a comparison tier and route traffic to curated category pages with strong filters and social proof. In Paid Marketing<\/strong>, they measure not only ROAS but also new-customer rate and contribution margin to avoid overvaluing repeat buyers.<\/p>\n\n\n\n

              Example 2: B2B SaaS demand capture<\/h3>\n\n\n\n

              A SaaS company targets Generic Keyword queries like \u201cproject management software\u201d and \u201cGantt chart tool.\u201d They build dedicated landing pages for each intent cluster (teams, industries, and use cases) and use tighter negative keyword lists to avoid job-seeker and training queries. In SEM \/ Paid Search<\/strong>, they optimize toward qualified pipeline by syncing lead quality feedback into reporting.<\/p>\n\n\n\n

              Example 3: Local services lead generation<\/h3>\n\n\n\n

              A home services business targets Generic Keyword searches such as \u201cemergency electrician near me\u201d and \u201cAC repair.\u201d They align ad copy with immediate intent (availability, service area, licensing) and use call-focused conversion tracking. In Paid Marketing<\/strong>, they monitor time-of-day performance and use location segmentation to prevent budget bleed outside profitable zones.<\/p>\n\n\n\n

              Benefits of Using Generic Keyword<\/h2>\n\n\n\n

              When managed well, Generic Keyword programs deliver meaningful upside in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                \n
              • Expanded reach beyond brand demand:<\/strong> You\u2019re not limited to people who already know you.<\/li>\n
              • Incremental revenue and pipeline:<\/strong> Generic Keyword traffic can be the difference between flat growth and scalable growth.<\/li>\n
              • Category authority signals:<\/strong> Consistent presence on Generic Keyword queries can lift brand familiarity over time.<\/li>\n
              • Better market intelligence:<\/strong> Search terms and modifiers expose customer language, objections, and emerging needs.<\/li>\n
              • Cross-channel efficiency:<\/strong> Insights from SEM \/ Paid Search<\/strong> Generic Keyword performance often improve SEO content, landing pages, and even product messaging.<\/li>\n<\/ul>\n\n\n\n

                Challenges of Generic Keyword<\/h2>\n\n\n\n

                Generic Keyword is valuable precisely because it\u2019s competitive and ambiguous. Common challenges include:<\/p>\n\n\n\n

                  \n
                • Higher CPCs and auction pressure:<\/strong> Many advertisers compete for the same Generic Keyword inventory, especially in high-LTV categories.<\/li>\n
                • Intent mismatch and wasted spend:<\/strong> Broad Generic Keyword targeting can pull in research-only or irrelevant queries without strong negatives and segmentation.<\/li>\n
                • Harder measurement:<\/strong> Generic Keyword often drives assisted conversions, brand search lift, or offline revenue that basic last-click models undercount.<\/li>\n
                • Creative and landing page gaps:<\/strong> Generic Keyword users won\u2019t respond to insider branding; they need clear differentiation and proof.<\/li>\n
                • Over-automation risk:<\/strong> Automated bidding can scale Generic Keyword spend quickly, but without guardrails it may optimize toward easy-to-get conversions rather than profitable ones.<\/li>\n<\/ul>\n\n\n\n

                  Best Practices for Generic Keyword<\/h2>\n\n\n\n

                  These practices help keep Generic Keyword profitable and scalable in Paid Marketing<\/strong> and SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Segment by intent, not just by product<\/strong>\n Separate \u201cpricing\/demo\u201d intent from \u201cbest\/reviews\u201d and from informational queries. Each segment needs different bids, ads, and landing pages.<\/p>\n<\/li>\n

                  2. \n

                    Build a disciplined negative keyword process<\/strong>\n Review search term data routinely, add negatives in themes (not one-offs), and maintain shared negative lists where appropriate.<\/p>\n<\/li>\n

                  3. \n

                    Match landing pages to the Generic Keyword promise<\/strong>\n A Generic Keyword click should land on a page that immediately confirms relevance (category, use case, service area) and offers a clear next step.<\/p>\n<\/li>\n

                  4. \n

                    Use controlled experimentation<\/strong>\n Expand cautiously: test new Generic Keyword themes with capped budgets, clear success criteria, and defined learning windows.<\/p>\n<\/li>\n

                  5. \n

                    Optimize to business-quality outcomes<\/strong>\n Where possible, use downstream signals (qualified lead rate, close rate, average order value, margin) to evaluate Generic Keyword performance, not just CPA.<\/p>\n<\/li>\n

                  6. \n

                    Protect brand and efficiency<\/strong>\n Generic Keyword programs can consume budget fast. Set spend limits, monitor search impression share strategically, and avoid starving proven high-intent segments.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    Tools Used for Generic Keyword<\/h2>\n\n\n\n

                    Generic Keyword work is enabled by systems more than any single tool. Common tool categories in SEM \/ Paid Search<\/strong> and Paid Marketing<\/strong> include:<\/p>\n\n\n\n

                      \n
                    • Ad platforms:<\/strong> for keyword targeting, match types, bidding, and auction diagnostics<\/li>\n
                    • Keyword research tools:<\/strong> to discover Generic Keyword themes, modifiers, and related queries<\/li>\n
                    • Analytics tools:<\/strong> to measure engagement, conversion paths, and cohort performance<\/li>\n
                    • Tag management and conversion tracking:<\/strong> to ensure accurate event capture (forms, calls, purchases)<\/li>\n
                    • CRM systems:<\/strong> to connect Generic Keyword clicks to lead quality, pipeline, and revenue<\/li>\n
                    • Reporting dashboards\/BI:<\/strong> to unify cost, conversions, and business outcomes by theme and intent tier<\/li>\n
                    • Experimentation tools:<\/strong> for landing page tests and conversion rate optimization<\/li>\n<\/ul>\n\n\n\n

                      If your measurement stack is weak, Generic Keyword performance will look unpredictable\u2014even when it isn\u2019t.<\/p>\n\n\n\n

                      Metrics Related to Generic Keyword<\/h2>\n\n\n\n

                      To manage Generic Keyword profitably, track metrics that reflect both efficiency and quality:<\/p>\n\n\n\n

                        \n
                      • CTR (click-through rate):<\/strong> indicates relevance of ads to Generic Keyword intent<\/li>\n
                      • CPC (cost per click):<\/strong> reflects competitiveness and Quality Score factors<\/li>\n
                      • Conversion rate:<\/strong> varies widely by intent tier; use it to validate segmentation<\/li>\n
                      • CPA \/ CPL:<\/strong> primary efficiency measures for lead-gen and direct response<\/li>\n
                      • ROAS \/ contribution margin:<\/strong> more meaningful than revenue-only ROAS in many e-commerce programs<\/li>\n
                      • Search term quality indicators:<\/strong> percent of spend on relevant queries; wasted spend rate<\/li>\n
                      • Impression share (and lost IS to budget\/rank):<\/strong> shows whether Generic Keyword coverage is constrained<\/li>\n
                      • Lead-to-qualified rate \/ close rate:<\/strong> essential for B2B Generic Keyword evaluation<\/li>\n
                      • New customer rate:<\/strong> helps confirm incrementality in Paid Marketing<\/strong><\/li>\n<\/ul>\n\n\n\n

                        Future Trends of Generic Keyword<\/h2>\n\n\n\n

                        Generic Keyword strategy is evolving alongside automation, privacy changes, and SERP layouts:<\/p>\n\n\n\n

                          \n
                        • AI-driven bidding and query matching:<\/strong> Automation will continue expanding reach on Generic Keyword terms, increasing the need for strong exclusions, creative testing, and profitability constraints.<\/li>\n
                        • More value-based optimization:<\/strong> As teams connect SEM \/ Paid Search<\/strong> to CRM and revenue data, Generic Keyword bidding will shift from \u201ccost per lead\u201d to \u201cprofit per customer.\u201d<\/li>\n
                        • Richer SERP experiences:<\/strong> More on-SERP answers and comparison features may reduce clicks for some Generic Keyword queries, making ad messaging and offer strength more important.<\/li>\n
                        • Privacy and measurement shifts:<\/strong> With less granular user tracking, marketers will rely more on modeled conversions, first-party data, and incrementality thinking to assess Generic Keyword impact.<\/li>\n
                        • Personalization through intent signals:<\/strong> Generic Keyword campaigns will increasingly tailor landing experiences by geography, device, and query class rather than one-size-fits-all pages.<\/li>\n<\/ul>\n\n\n\n

                          Generic Keyword vs Related Terms<\/h2>\n\n\n\n

                          Understanding nearby concepts helps clarify when Generic Keyword is the right lever in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                          Generic Keyword vs Branded Keyword<\/h3>\n\n\n\n
                            \n
                          • Generic Keyword:<\/strong> no brand mentioned; captures new demand but can be costlier and less predictable.<\/li>\n
                          • Branded keyword:<\/strong> includes your brand name; usually cheaper and higher converting, but limited by existing awareness.<\/li>\n<\/ul>\n\n\n\n

                            Generic Keyword vs Long-Tail Keyword<\/h3>\n\n\n\n
                              \n
                            • Generic Keyword:<\/strong> can be broad or specific, but is defined by being non-brand and category\/problem focused.<\/li>\n
                            • Long-tail keyword:<\/strong> defined by length\/specificity; can be generic (non-brand) or branded. Long-tail generic queries often convert better because intent is clearer.<\/li>\n<\/ul>\n\n\n\n

                              Generic Keyword vs Competitor Keyword<\/h3>\n\n\n\n
                                \n
                              • Generic Keyword:<\/strong> targets category or need; users are exploring options.<\/li>\n
                              • Competitor keyword:<\/strong> targets another brand\u2019s name; can be effective but often faces higher CPCs, lower Quality Scores, and nuanced policy\/compliance considerations.<\/li>\n<\/ul>\n\n\n\n

                                Who Should Learn Generic Keyword<\/h2>\n\n\n\n

                                Generic Keyword knowledge is valuable across roles:<\/p>\n\n\n\n

                                  \n
                                • Marketers:<\/strong> to scale acquisition beyond brand demand and manage budgets responsibly in Paid Marketing<\/strong>.<\/li>\n
                                • Analysts:<\/strong> to segment intent, improve measurement, and connect SEM \/ Paid Search<\/strong> to revenue outcomes.<\/li>\n
                                • Agencies:<\/strong> to build repeatable frameworks for Generic Keyword expansion, negatives, and landing page alignment across clients.<\/li>\n
                                • Business owners\/founders:<\/strong> to understand why non-brand growth costs more\u2014and how to judge whether it\u2019s profitable.<\/li>\n
                                • Developers:<\/strong> to support tracking integrity, feed-based landing pages, experimentation, and CRM integrations that make Generic Keyword optimization possible.<\/li>\n<\/ul>\n\n\n\n

                                  Summary of Generic Keyword<\/h2>\n\n\n\n

                                  Generic Keyword refers to non-branded search terms that describe a category, product, or problem. In Paid Marketing<\/strong>, Generic Keyword campaigns are a primary driver of incremental growth because they reach people who haven\u2019t chosen a brand yet. Within SEM \/ Paid Search<\/strong>, success depends on intent segmentation, match-type control, negative keyword discipline, strong landing page relevance, and measurement that reflects real business value\u2014not just surface-level conversions.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What is a Generic Keyword in practical terms?<\/h3>\n\n\n\n

                                  A Generic Keyword is a non-brand query like \u201cbest payroll software\u201d or \u201ckitchen remodel cost.\u201d It signals interest in a category or solution, not a specific company.<\/p>\n\n\n\n

                                  2) Are Generic Keyword campaigns always more expensive?<\/h3>\n\n\n\n

                                  Often, yes. Generic Keyword auctions typically have more competitors and less built-in relevance than branded terms, which can increase CPC and require more optimization to hit target CPA or ROAS.<\/p>\n\n\n\n

                                  3) How do I choose match types for Generic Keyword in SEM \/ Paid Search?<\/h3>\n\n\n\n

                                  Start with a structure that lets you control intent and waste. Use broader matching where you need scale, but pair it with strong negatives, segmented ad groups\/themes, and close monitoring of search terms.<\/p>\n\n\n\n

                                  4) What\u2019s the biggest mistake marketers make with Generic Keyword?<\/h3>\n\n\n\n

                                  Sending all Generic Keyword traffic to a generic homepage. Non-brand users need immediate relevance and clarity; mismatched landing pages usually inflate costs and reduce conversion rates.<\/p>\n\n\n\n

                                  5) How can I tell if Generic Keyword spend is incremental?<\/h3>\n\n\n\n

                                  Look beyond last-click. Compare trends in new customers, assisted conversions, brand search lift, and (when possible) run controlled tests such as geo or time-based holdouts to estimate incrementality.<\/p>\n\n\n\n

                                  6) Should small budgets avoid Generic Keyword?<\/h3>\n\n\n\n

                                  Not necessarily, but you should be selective. Focus on higher-intent Generic Keyword themes (pricing, service area, demos, \u201cnear me\u201d), cap spend, and expand only after you\u2019ve proven unit economics in Paid Marketing<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  Generic Keyword is one of the most misunderstood (and most expensive) building blocks in modern **Paid Marketing**. In the context of **SEM \/ Paid Search**, a Generic Keyword is a non-branded search term that describes a category, product type, or problem\u2014without naming a specific company or brand.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1913],"tags":[],"class_list":["post-11090","post","type-post","status-publish","format-standard","hentry","category-sem-paid-search"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11090"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11090\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}