{"id":11048,"date":"2026-03-30T08:22:12","date_gmt":"2026-03-30T08:22:12","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/callout-asset\/"},"modified":"2026-03-30T08:22:12","modified_gmt":"2026-03-30T08:22:12","slug":"callout-asset","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/callout-asset\/","title":{"rendered":"Callout Asset: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEM \/ Paid Search"},"content":{"rendered":"\n

In Paid Marketing<\/strong>, small improvements in ad relevance and perceived value can meaningfully change click-through rate, conversion rate, and overall efficiency. A Callout Asset<\/strong> is one of the most practical ways to add extra, benefit-focused messaging to search ads without rewriting your core ad text.<\/p>\n\n\n\n

Within SEM \/ Paid Search<\/strong>, a Callout Asset works like an \u201cextra line\u201d of short phrases that highlight unique selling points\u2014think shipping, returns, guarantees, service levels, or differentiators. When used well, it makes your ad more compelling, more informative, and more competitive on crowded results pages\u2014often with minimal setup effort compared to landing page or bidding changes.<\/p>\n\n\n\n

What Is Callout Asset?<\/h2>\n\n\n\n

A Callout Asset<\/strong> is a short, non-clickable piece of supplemental text that can appear alongside a search ad to emphasize benefits, features, or offers. Each callout is typically just a few words (for example: \u201cFree Shipping,\u201d \u201c24\/7 Support,\u201d \u201cPrice Match,\u201d \u201cNo Contracts\u201d).<\/p>\n\n\n\n

The core concept is simple: a Callout Asset expands your ad\u2019s message beyond the headline and description, helping people understand why they should choose you\u2014right at the moment they\u2019re comparing options.<\/p>\n\n\n\n

From a business standpoint, Callout Assets help communicate value and reduce uncertainty. In Paid Marketing<\/strong>, they\u2019re often used to reinforce brand promises, reduce perceived risk, and pre-qualify clicks. In SEM \/ Paid Search<\/strong>, they commonly appear as part of the ad\u2019s additional assets, contributing to a richer ad layout when the platform predicts they\u2019ll improve performance.<\/p>\n\n\n\n

Why Callout Asset Matters in Paid Marketing<\/h2>\n\n\n\n

In modern Paid Marketing<\/strong>, competition is intense and user attention is limited. A Callout Asset matters because it improves \u201cmessage density\u201d without forcing you to sacrifice core copy.<\/p>\n\n\n\n

Key reasons it creates value in SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

    \n
  • Clarifies differentiation quickly:<\/strong> If your competitors all say \u201cBest Software\u201d or \u201cTop Rated,\u201d callouts like \u201cSOC 2 Type II,\u201d \u201cCancel Anytime,\u201d or \u201cSame-Day Setup\u201d can break ties.<\/li>\n
  • Improves ad attractiveness:<\/strong> Additional benefit statements can increase the likelihood of a click when users are scanning quickly.<\/li>\n
  • Supports conversion quality:<\/strong> Callouts can filter out poor-fit traffic (\u201cB2B Only,\u201d \u201cMinimum Order $50\u201d) and attract higher-intent users.<\/li>\n
  • Scales across campaigns:<\/strong> You can reuse a strong Callout Asset across ad groups, themes, and geographies while keeping the core ad relevant.<\/li>\n<\/ul>\n\n\n\n

    In short: Callout Assets are a low-friction way to strengthen your value proposition within Paid Marketing<\/strong> and improve outcomes in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

    How Callout Asset Works<\/h2>\n\n\n\n

    A Callout Asset is straightforward, but its real impact comes from how it\u2019s selected, matched, and displayed.<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger<\/strong>\n You provide a set of callout phrases at the account, campaign, or ad group level (depending on your structure). These callouts represent offers, differentiators, and policies you want to highlight.<\/p>\n<\/li>\n

    2. \n

      Analysis \/ Processing<\/strong>\n The ad platform evaluates context signals such as query intent, device type, predicted performance, and available ad space. It may decide whether to show callouts and which ones to show.<\/p>\n<\/li>\n

    3. \n

      Execution \/ Application<\/strong>\n When your search ad enters an auction, the platform can render the ad with a subset of your available callouts, typically alongside other eligible assets. The Callout Asset text may appear in different formats depending on placement and device.<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome<\/strong>\n If the callouts resonate, you may see improvements in click-through rate (CTR), stronger perceived credibility, and in many cases better cost efficiency\u2014especially when your ad becomes more compelling without changing bids.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      Practically, in SEM \/ Paid Search<\/strong>, your job is to supply high-quality callouts, keep them accurate, and align them with intent and landing page reality.<\/p>\n\n\n\n

      Key Components of Callout Asset<\/h2>\n\n\n\n

      A high-performing Callout Asset<\/strong> program depends on more than writing catchy phrases. The key components usually include:<\/p>\n\n\n\n

        \n
      • Message library:<\/strong> A curated set of callouts mapped to product categories, funnel stages, and objections (shipping, pricing, trust, availability).<\/li>\n
      • Account structure alignment:<\/strong> Decisions about where callouts live\u2014account-wide vs campaign vs ad group\u2014based on how specific they need to be.<\/li>\n
      • Governance and approvals:<\/strong> A process to ensure compliance (pricing claims, guarantees, regulated language) and brand consistency across Paid Marketing<\/strong>.<\/li>\n
      • Testing framework:<\/strong> A plan to rotate, compare, and refresh callouts rather than \u201cset and forget.\u201d<\/li>\n
      • Data inputs:<\/strong> Product feeds, promo calendars, policy changes, customer support hours, inventory constraints\u2014anything that affects the truthfulness of a callout.<\/li>\n
      • Measurement cadence:<\/strong> Regular checks on asset performance, CTR shifts, conversion rate changes, and downstream quality.<\/li>\n<\/ul>\n\n\n\n

        In SEM \/ Paid Search<\/strong>, Callout Assets are small, but they touch messaging, operations, and analytics.<\/p>\n\n\n\n

        Types of Callout Asset<\/h2>\n\n\n\n

        \u201cTypes\u201d here are less about formal categories and more about useful distinctions for real-world Paid Marketing<\/strong> work.<\/p>\n\n\n\n

        By intent and purpose<\/h3>\n\n\n\n
          \n
        • Value callouts:<\/strong> \u201cFree Returns,\u201d \u201cLifetime Warranty,\u201d \u201c0% APR Options\u201d<\/li>\n
        • Trust callouts:<\/strong> \u201cRated 4.8\/5,\u201d \u201cCertified Technicians,\u201d \u201cSecure Checkout\u201d<\/li>\n
        • Speed\/convenience callouts:<\/strong> \u201cSame-Day Dispatch,\u201d \u201c24\/7 Support,\u201d \u201cInstant Quote\u201d<\/li>\n
        • Price\/terms callouts:<\/strong> \u201cNo Hidden Fees,\u201d \u201cPrice Match,\u201d \u201cCancel Anytime\u201d<\/li>\n
        • Availability\/local callouts:<\/strong> \u201cIn-Store Pickup,\u201d \u201cServing Nationwide,\u201d \u201cLocal Installers\u201d<\/li>\n<\/ul>\n\n\n\n

          By level of specificity<\/h3>\n\n\n\n
            \n
          • Global callouts:<\/strong> Apply broadly across the brand (support hours, guarantees).<\/li>\n
          • Theme-based callouts:<\/strong> Match a category or use case (enterprise, SMB, student).<\/li>\n
          • Offer-based callouts:<\/strong> Time-sensitive promos that require stricter control.<\/li>\n<\/ul>\n\n\n\n

            By scope in account structure<\/h3>\n\n\n\n
              \n
            • Account-level Callout Asset:<\/strong> Great for universal benefits.<\/li>\n
            • Campaign-level Callout Asset:<\/strong> Useful for category-specific messaging.<\/li>\n
            • Ad group-level Callout Asset:<\/strong> Best when intent differences are sharp and you need precision.<\/li>\n<\/ul>\n\n\n\n

              Real-World Examples of Callout Asset<\/h2>\n\n\n\n

              Example 1: E-commerce brand reducing purchase anxiety<\/h3>\n\n\n\n

              A retailer running SEM \/ Paid Search<\/strong> for \u201crunning shoes\u201d adds Callout Assets like:\n– \u201cFree Shipping Over $50\u201d\n– \u201cFree 30-Day Returns\u201d\n– \u201cSize Exchange Available\u201d<\/p>\n\n\n\n

              Result: More qualified clicks from users who care about fit risk, improving conversion rate and reducing return-related customer service tickets. This is a classic Paid Marketing<\/strong> use case where policy clarity increases confidence.<\/p>\n\n\n\n

              Example 2: B2B SaaS improving lead quality<\/h3>\n\n\n\n

              A SaaS company bidding on \u201cworkflow automation software\u201d uses Callout Assets:\n– \u201cSOC 2 Type II\u201d\n– \u201cNo Credit Card Required\u201d\n– \u201cAdmin Controls\u201d<\/p>\n\n\n\n

              Result: Higher CTR among security-conscious buyers and fewer low-intent clicks, because \u201cAdmin Controls\u201d and compliance language signals enterprise readiness. In SEM \/ Paid Search<\/strong>, these short trust statements often outperform generic \u201cBest Platform\u201d copy.<\/p>\n\n\n\n

              Example 3: Local services competing against aggregators<\/h3>\n\n\n\n

              A plumbing company running Paid Marketing<\/strong> adds Callout Assets:\n– \u201cLicensed & Insured\u201d\n– \u201cSame-Day Appointments\u201d\n– \u201cUpfront Pricing\u201d<\/p>\n\n\n\n

              Result: Better performance versus directory-style competitors because the ad communicates credibility and immediacy\u2014two key decision factors for urgent local searches in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

              Benefits of Using Callout Asset<\/h2>\n\n\n\n

              A well-maintained Callout Asset<\/strong> set can deliver benefits across performance and operations:<\/p>\n\n\n\n

                \n
              • Higher CTR:<\/strong> More reasons to click, especially when users are comparing similar offers.<\/li>\n
              • Better conversion efficiency:<\/strong> Callouts can reduce friction (\u201cFree Returns\u201d) or qualify traffic (\u201cB2B Only\u201d), helping CPA and ROAS.<\/li>\n
              • Faster creative iteration:<\/strong> You can update callouts without rewriting full ad copy, which can speed up campaign refresh cycles in Paid Marketing<\/strong>.<\/li>\n
              • Stronger message consistency:<\/strong> Callouts act like reusable \u201cmicro-claims\u201d that reinforce brand promises across SEM \/ Paid Search<\/strong> campaigns.<\/li>\n
              • Improved user experience:<\/strong> Users get clearer expectations before they click, which can reduce bounce rate and dissatisfaction.<\/li>\n<\/ul>\n\n\n\n

                Challenges of Callout Asset<\/h2>\n\n\n\n

                Despite their simplicity, Callout Assets come with real pitfalls:<\/p>\n\n\n\n

                  \n
                • Compliance and accuracy risk:<\/strong> \u201cFree Shipping\u201d isn\u2019t free if conditions apply; \u201c24\/7 Support\u201d must be true. Misleading callouts can hurt trust and create policy issues.<\/li>\n
                • Overgeneralization:<\/strong> Account-level callouts can conflict with specific campaigns (for example, \u201cFree Returns\u201d on final-sale products).<\/li>\n
                • Message clutter:<\/strong> Too many similar callouts (\u201cBest Quality,\u201d \u201cTop Service\u201d) add little value and can dilute differentiation in SEM \/ Paid Search<\/strong>.<\/li>\n
                • Measurement limitations:<\/strong> Asset-level reporting can be directional rather than perfectly causal; multiple assets may appear together, complicating attribution.<\/li>\n
                • Operational drift:<\/strong> Promos end, policies change, and callouts become outdated\u2014especially in always-on Paid Marketing<\/strong> programs.<\/li>\n<\/ul>\n\n\n\n

                  Best Practices for Callout Asset<\/h2>\n\n\n\n

                  To get consistent value from a Callout Asset<\/strong> strategy:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Write for scanning, not poetry<\/strong>\n Use short, specific phrases users immediately understand: \u201cFree 2-Day Shipping\u201d beats \u201cFast Delivery.\u201d<\/p>\n<\/li>\n

                  2. \n

                    Prioritize proof and policies over fluff<\/strong>\n \u201cWarranty Included,\u201d \u201cPrice Match,\u201d and \u201cLicensed & Insured\u201d typically outperform vague claims like \u201cHigh Quality.\u201d<\/p>\n<\/li>\n

                  3. \n

                    Align callouts to intent clusters<\/strong>\n For high-intent queries, emphasize risk reduction (\u201cFree Returns\u201d). For early-funnel, emphasize differentiation (\u201cTrusted by 5,000 Teams\u201d).<\/p>\n<\/li>\n

                  4. \n

                    Keep landing pages consistent<\/strong>\n If the Callout Asset says \u201cSame-Day Dispatch,\u201d the landing page should confirm conditions and cutoffs.<\/p>\n<\/li>\n

                  5. \n

                    Separate evergreen vs promo callouts<\/strong>\n Keep evergreen callouts stable and manage promo callouts with start\/end dates and ownership.<\/p>\n<\/li>\n

                  6. \n

                    Refresh systematically<\/strong>\n Treat callouts as a backlog: test new angles quarterly, retire underperformers, and update for seasonality\u2014especially in Paid Marketing<\/strong> accounts with large keyword coverage.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    Tools Used for Callout Asset<\/h2>\n\n\n\n

                    You don\u2019t need specialized software to start, but mature SEM \/ Paid Search<\/strong> teams rely on a tool ecosystem:<\/p>\n\n\n\n

                      \n
                    • Ad platforms:<\/strong> Where you create, schedule, and scope each Callout Asset (account\/campaign\/ad group) and review eligibility and performance summaries.<\/li>\n
                    • Analytics tools:<\/strong> To evaluate behavior after the click (engagement, conversion rate, revenue), ensuring callouts attract the right users in Paid Marketing<\/strong>.<\/li>\n
                    • Reporting dashboards:<\/strong> To track KPI changes when callouts are added or refreshed, and to monitor consistency across campaigns.<\/li>\n
                    • Automation tools:<\/strong> Rules or scripts to pause outdated promo callouts, enforce naming conventions, or flag missing assets in key campaigns.<\/li>\n
                    • CRM systems:<\/strong> To validate lead quality shifts (SQL rate, close rate) when trust- or qualification-focused callouts are introduced.<\/li>\n
                    • SEO tools (supporting role):<\/strong> To mine language from organic queries and competitor positioning that can inspire sharper callout phrasing without copying.<\/li>\n<\/ul>\n\n\n\n

                      Metrics Related to Callout Asset<\/h2>\n\n\n\n

                      Because Callout Assets influence both clicks and expectation-setting, measure them across the funnel:<\/p>\n\n\n\n

                        \n
                      • CTR (Click-Through Rate):<\/strong> A primary indicator that callouts are increasing ad appeal.<\/li>\n
                      • Conversion rate (CVR):<\/strong> Shows whether callouts are attracting the right visitors, not just more visitors.<\/li>\n
                      • CPA \/ CPL:<\/strong> Cost efficiency in Paid Marketing<\/strong>; strong callouts can improve efficiency even without bid changes.<\/li>\n
                      • ROAS \/ revenue per click:<\/strong> Especially for e-commerce and subscription upgrades.<\/li>\n
                      • Bounce rate \/ engagement metrics:<\/strong> Helps detect mismatch (callout promise vs landing page reality).<\/li>\n
                      • Impression share and top-of-page rate (contextual):<\/strong> Not caused by callouts alone, but useful for interpreting performance changes in SEM \/ Paid Search<\/strong>.<\/li>\n
                      • Lead quality metrics (B2B):<\/strong> MQL-to-SQL rate, demo show rate, pipeline created\u2014often the real win from qualification-focused callouts.<\/li>\n<\/ul>\n\n\n\n

                        Future Trends of Callout Asset<\/h2>\n\n\n\n

                        Callout Assets are evolving alongside broader Paid Marketing<\/strong> shifts:<\/p>\n\n\n\n

                          \n
                        • More automation in selection and rendering:<\/strong> Platforms increasingly choose which assets show based on predicted performance, making the quality and breadth of your callout library more important.<\/li>\n
                        • Greater personalization by context:<\/strong> Device, location, and audience signals may influence which Callout Asset combinations appear, especially in SEM \/ Paid Search<\/strong> where intent varies query-to-query.<\/li>\n
                        • Tighter policy and verification pressure:<\/strong> As platforms and regulators scrutinize claims, expect stronger enforcement around pricing, guarantees, and \u201cfree\u201d language.<\/li>\n
                        • Creative testing at scale:<\/strong> As experimentation frameworks mature, teams will treat callouts like modular creative units\u2014tested and rotated with discipline rather than intuition.<\/li>\n
                        • Privacy-driven measurement constraints:<\/strong> With less granular tracking, marketers may rely more on aggregated asset reporting and incrementality testing to evaluate Callout Asset impact in Paid Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                          Callout Asset vs Related Terms<\/h2>\n\n\n\n

                          Understanding adjacent concepts helps you use each asset correctly in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

                          Callout Asset vs Sitelink asset<\/h3>\n\n\n\n
                            \n
                          • Callout Asset:<\/strong> Non-clickable benefit text meant to persuade and reassure.<\/li>\n
                          • Sitelink asset:<\/strong> Clickable links to specific pages (pricing, features, contact).\nUse callouts to strengthen the pitch; use sitelinks to improve navigation and intent matching.<\/li>\n<\/ul>\n\n\n\n

                            Callout Asset vs Structured snippet asset<\/h3>\n\n\n\n
                              \n
                            • Callout Asset:<\/strong> Freeform short phrases (benefits, policies, differentiators).<\/li>\n
                            • Structured snippet asset:<\/strong> More structured \u201cheader + values\u201d format (for example, \u201cServices: Installation, Repair, Maintenance\u201d).\nUse structured snippets to list categories; use callouts to make claims and reduce friction.<\/li>\n<\/ul>\n\n\n\n

                              Callout Asset vs ad copy (headlines\/descriptions)<\/h3>\n\n\n\n
                                \n
                              • Callout Asset:<\/strong> Supplemental, modular messaging that may or may not show.<\/li>\n
                              • Ad copy:<\/strong> The core message that defines the ad\u2019s main promise and positioning.\nA Callout Asset should support the ad copy, not contradict it or introduce conditions the ad can\u2019t deliver.<\/li>\n<\/ul>\n\n\n\n

                                Who Should Learn Callout Asset<\/h2>\n\n\n\n
                                  \n
                                • Marketers:<\/strong> To improve creative effectiveness and message-market fit in Paid Marketing<\/strong> without major budget increases.<\/li>\n
                                • Analysts:<\/strong> To interpret CTR\/CVR changes correctly and design tests that isolate Callout Asset impact in SEM \/ Paid Search<\/strong>.<\/li>\n
                                • Agencies:<\/strong> To standardize asset governance across clients and build repeatable optimization playbooks.<\/li>\n
                                • Business owners and founders:<\/strong> To express differentiators (warranty, delivery, support) clearly and compete against bigger brands.<\/li>\n
                                • Developers and marketing ops:<\/strong> To support automation, QA, and data pipelines that keep callouts accurate (promo schedules, inventory, policy updates).<\/li>\n<\/ul>\n\n\n\n

                                  Summary of Callout Asset<\/h2>\n\n\n\n

                                  A Callout Asset<\/strong> is a short, non-clickable snippet that can appear with search ads to highlight benefits, policies, and differentiators. It matters because it improves clarity and competitiveness in Paid Marketing<\/strong>, often lifting CTR and supporting better conversion efficiency.<\/p>\n\n\n\n

                                  Within SEM \/ Paid Search<\/strong>, Callout Assets function as modular value statements: they help users compare options quickly, reduce uncertainty, and set expectations before the click. When governed carefully and measured consistently, they become a reliable lever for scalable ad improvements.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What is a Callout Asset used for?<\/h3>\n\n\n\n

                                  A Callout Asset is used to add short benefit or policy statements to a search ad, such as shipping, guarantees, support availability, or trust signals. Its goal is to make the ad more persuasive and informative.<\/p>\n\n\n\n

                                  2) Do Callout Assets directly improve Quality Score?<\/h3>\n\n\n\n

                                  Not directly as a standalone factor you control, but better callouts can increase CTR and improve user alignment, which can contribute to stronger performance signals in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

                                  3) How many callouts should I add to a campaign?<\/h3>\n\n\n\n

                                  Provide enough variety to cover key differentiators (often 6\u201310 strong callouts per theme), but avoid duplicates and vague claims. Quality and relevance matter more than quantity.<\/p>\n\n\n\n

                                  4) Should Callout Asset text match the landing page exactly?<\/h3>\n\n\n\n

                                  It should be consistent with the landing page and business reality. The landing page doesn\u2019t need to repeat the exact phrase, but it should clearly support the claim (especially for \u201cfree,\u201d \u201cguarantee,\u201d or delivery-time callouts).<\/p>\n\n\n\n

                                  5) What\u2019s the difference between Callout Asset and a promotion-style message?<\/h3>\n\n\n\n

                                  A Callout Asset can mention offers, but it\u2019s often best for evergreen benefits (returns, support, warranty). Time-bound discounts usually require tighter scheduling and governance so you don\u2019t advertise an expired offer in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                                  6) Are Callout Assets only for SEM \/ Paid Search?<\/h3>\n\n\n\n

                                  They are primarily a SEM \/ Paid Search<\/strong> concept, because they are designed to enhance search ad layouts. Other Paid Marketing<\/strong> channels use similar ideas (badges, overlays, captions), but the mechanics and placements differ.<\/p>\n\n\n\n

                                  7) How do I test whether a Callout Asset is working?<\/h3>\n\n\n\n

                                  Compare performance before and after introducing new callouts, and where possible use controlled experiments. Track CTR, conversion rate, CPA\/ROAS, and lead quality\u2014not just clicks\u2014because the best callouts often improve downstream outcomes.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  In **Paid Marketing**, small improvements in ad relevance and perceived value can meaningfully change click-through rate, conversion rate, and overall efficiency. A **Callout Asset** is one of the most practical ways to add extra, benefit-focused messaging to search ads without rewriting your core ad text.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1913],"tags":[],"class_list":["post-11048","post","type-post","status-publish","format-standard","hentry","category-sem-paid-search"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11048"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11048\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}