{"id":11047,"date":"2026-03-30T08:19:59","date_gmt":"2026-03-30T08:19:59","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/call-only-ad\/"},"modified":"2026-03-30T08:19:59","modified_gmt":"2026-03-30T08:19:59","slug":"call-only-ad","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/call-only-ad\/","title":{"rendered":"Call-only Ad: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEM \/ Paid Search"},"content":{"rendered":"\n

A Call-only Ad<\/strong> is a paid search ad format designed to generate phone calls instead of website visits. In Paid Marketing<\/strong>, it\u2019s used when the fastest path to conversion is a real-time conversation\u2014booking an appointment, requesting a quote, troubleshooting an urgent issue, or closing a high-intent lead. Within SEM \/ Paid Search<\/strong>, a Call-only Ad typically appears on mobile devices and prompts users to call directly, reducing friction for searchers who want immediate help.<\/p>\n\n\n\n

Call-only campaigns matter because not every conversion journey should start on a landing page. For many local services and high-consideration purchases, phone calls are still the highest-quality lead source. A well-run Call-only Ad<\/strong> program can turn \u201cnear me\u201d and urgent-intent queries into measurable revenue\u2014while giving marketers more control over when calls happen, how they\u2019re tracked, and how budgets are allocated inside broader Paid Marketing<\/strong> strategy.<\/p>\n\n\n\n

What Is Call-only Ad?<\/h2>\n\n\n\n

A Call-only Ad<\/strong> is a search ad that prioritizes a phone call as the primary (and often only) action. Instead of sending the user to a website, the ad is built to initiate a call to your business. The core concept is simple: match high-intent searches with a low-friction conversion path that fits the user\u2019s needs in the moment.<\/p>\n\n\n\n

From a business standpoint, Call-only Ad campaigns are about capturing demand<\/strong> that is time-sensitive or conversation-driven. They are especially relevant when:<\/p>\n\n\n\n

    \n
  • A purchase requires consultation (pricing, availability, eligibility).<\/li>\n
  • The customer needs immediate resolution (repairs, emergency services).<\/li>\n
  • The sales cycle benefits from live qualification.<\/li>\n<\/ul>\n\n\n\n

    In Paid Marketing<\/strong>, Call-only Ad sits in the performance toolbox alongside search text ads, landing-page lead forms, and shopping ads. In SEM \/ Paid Search<\/strong>, it\u2019s a specialized format optimized for phone-call conversion behavior, particularly on mobile.<\/p>\n\n\n\n

    Why Call-only Ad Matters in Paid Marketing<\/h2>\n\n\n\n

    A Call-only Ad matters because it aligns the conversion mechanism with intent. When users search with urgency\u2014\u201copen now,\u201d \u201csame-day,\u201d \u201cemergency,\u201d \u201cbook today\u201d\u2014forcing them through a slow website experience can reduce conversion rates and increase wasted spend.<\/p>\n\n\n\n

    Key ways Call-only Ad drives value in Paid Marketing<\/strong> and SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

      \n
    • Higher lead quality for certain industries:<\/strong> Calls often indicate strong intent and allow immediate qualification.<\/li>\n
    • Faster conversion cycles:<\/strong> A conversation can close in minutes rather than days of follow-up.<\/li>\n
    • Better fit for local and service businesses:<\/strong> Location, availability, and pricing questions are handled instantly.<\/li>\n
    • Competitive advantage in mobile search:<\/strong> When competitors push users to generic pages, call-first experiences can win.<\/li>\n<\/ul>\n\n\n\n

      For many teams, Call-only Ad is also a strategic hedge: if your site is slow, forms are unreliable, or your funnel is complex, calls can be a more resilient conversion path while you improve the rest of your Paid Marketing<\/strong> stack.<\/p>\n\n\n\n

      How Call-only Ad Works<\/h2>\n\n\n\n

      In practice, a Call-only Ad<\/strong> follows a straightforward workflow that maps to real buyer behavior:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger (user intent)<\/strong>\n – A searcher enters a query with commercial or urgent intent (e.g., \u201c24\/7 plumber,\u201d \u201ctax attorney consultation,\u201d \u201cair conditioner repair near me\u201d).\n – The search happens on a device where calling is convenient, typically mobile.<\/p>\n<\/li>\n

      2. \n

        Processing (auction + relevance)<\/strong>\n – The SEM \/ Paid Search<\/strong> platform evaluates keyword targeting, match types, ad relevance, bid strategy, location settings, and other signals.\n – Eligibility is influenced by ad rank components (bid, expected performance, relevance, landing experience where applicable\u2014even though the destination is a call).<\/p>\n<\/li>\n

      3. \n

        Execution (ad interaction)<\/strong>\n – The Call-only Ad displays with a prominent call action.\n – When the user taps, the phone dialer opens and calls the specified number (often via a forwarding number for tracking).<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome (measured conversion)<\/strong>\n – The call connects (or fails), lasts some duration, and may be recorded as a conversion depending on your settings.\n – The business outcome depends on call handling: response time, IVR experience, agent quality, and follow-up process.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        A critical point: a Call-only Ad doesn\u2019t \u201cperform\u201d in isolation. It\u2019s only as good as the operational ability to answer and convert calls\u2014making it one of the most cross-functional tactics in Paid Marketing<\/strong>.<\/p>\n\n\n\n

        Key Components of Call-only Ad<\/h2>\n\n\n\n

        A strong Call-only Ad setup combines campaign configuration, measurement, and operational readiness. Major components include:<\/p>\n\n\n\n

        Campaign and targeting elements<\/h3>\n\n\n\n
          \n
        • Keywords and match strategy:<\/strong> Focus on high-intent terms; manage broad targeting carefully to avoid low-quality calls.<\/li>\n
        • Location targeting:<\/strong> Tight geo settings are common, especially for local service ads within SEM \/ Paid Search<\/strong> programs.<\/li>\n
        • Ad scheduling:<\/strong> Run ads only when staff can answer, or route after-hours calls appropriately.<\/li>\n
        • Device and audience considerations:<\/strong> Call-only is usually mobile-heavy; layer audiences when it improves efficiency without restricting reach too much.<\/li>\n<\/ul>\n\n\n\n

          Creative and offer elements<\/h3>\n\n\n\n
            \n
          • Value proposition:<\/strong> Availability, response time, pricing transparency, licensing, guarantees, and proximity.<\/li>\n
          • Qualification cues:<\/strong> Mention service area, \u201cby appointment,\u201d \u201cstarting at,\u201d or \u201cfree estimate\u201d to reduce irrelevant calls.<\/li>\n
          • Compliance-friendly language:<\/strong> Avoid claims you can\u2019t substantiate; regulated categories may require extra care.<\/li>\n<\/ul>\n\n\n\n

            Measurement and governance<\/h3>\n\n\n\n
              \n
            • Call tracking and attribution:<\/strong> Forwarding numbers, conversion thresholds (e.g., minimum call duration), and CRM integration.<\/li>\n
            • Lead quality feedback loop:<\/strong> Sales\/team disposition codes (\u201cbooked,\u201d \u201cnot serviceable,\u201d \u201cprice shopper\u201d) to inform optimization.<\/li>\n
            • Operational ownership:<\/strong> Clear responsibility between marketing and sales\/support for answering, scripting, and follow-up.<\/li>\n<\/ul>\n\n\n\n

              Types of Call-only Ad<\/h2>\n\n\n\n

              \u201cTypes\u201d of Call-only Ad are less about formal subformats and more about strategic variations<\/strong> in how teams deploy them within Paid Marketing<\/strong> and SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

                \n
              1. \n

                Pure call-only acquisition (new leads)<\/strong>\n – Targets non-brand high-intent keywords to drive first-time calls and bookings.<\/p>\n<\/li>\n

              2. \n

                Brand defense call-only<\/strong>\n – Ensures searchers looking specifically for your business can call immediately, reducing leakage to aggregators or competitors.<\/p>\n<\/li>\n

              3. \n

                Service-line or intent-segment call-only<\/strong>\n – Separate campaigns by service category (e.g., \u201cemergency repair\u201d vs \u201cmaintenance\u201d) to tailor messaging, schedules, and bids.<\/p>\n<\/li>\n

              4. \n

                After-hours or overflow call routing (operational strategy)<\/strong>\n – Some businesses run Call-only Ad campaigns only when a call center is available, or they route to an answering service. This is more operational than ad-format-driven, but it\u2019s a common deployment pattern.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                Real-World Examples of Call-only Ad<\/h2>\n\n\n\n

                Example 1: Emergency home services (high urgency)<\/h3>\n\n\n\n

                A plumbing company runs a Call-only Ad campaign for \u201cburst pipe,\u201d \u201cwater leak,\u201d and \u201cemergency plumber near me.\u201d Ads run only during staffed hours, and the call conversion is counted when calls last longer than a set threshold. In SEM \/ Paid Search<\/strong>, this captures urgent demand; in Paid Marketing<\/strong>, it prioritizes the most profitable service calls and reduces wasted clicks from users who won\u2019t wait for a form response.<\/p>\n\n\n\n

                Example 2: Healthcare appointment booking (high intent, high friction online)<\/h3>\n\n\n\n

                A clinic uses Call-only Ad to let patients book same-day appointments. Keywords include \u201curgent care open now\u201d and \u201cpediatric clinic near me.\u201d The ad copy clarifies accepted insurance types to reduce unqualified calls. The clinic feeds call outcomes into a CRM so Paid Marketing<\/strong> optimization is based on booked appointments, not just call volume.<\/p>\n\n\n\n

                Example 3: B2B services with qualification needs<\/h3>\n\n\n\n

                A managed IT provider uses Call-only Ad for \u201cIT support company\u201d and \u201cnetwork security help,\u201d limited to a specific metro area. Calls are routed to a trained SDR who qualifies budget and timeline. In SEM \/ Paid Search<\/strong>, the campaign filters by intent and location; in Paid Marketing<\/strong>, it shortens the funnel by replacing low-intent form fills with live conversations.<\/p>\n\n\n\n

                Benefits of Using Call-only Ad<\/h2>\n\n\n\n

                A Call-only Ad<\/strong> can improve outcomes when calls are a natural conversion event:<\/p>\n\n\n\n

                  \n
                • Higher conversion rate for urgent intent:<\/strong> Users who want immediate help can act instantly.<\/li>\n
                • Better lead qualification:<\/strong> A live call can screen out poor-fit leads faster than email-based follow-up.<\/li>\n
                • Reduced landing page dependency:<\/strong> Helpful when your site experience is weak or when compliance\/legal slows page updates.<\/li>\n
                • Improved local experience:<\/strong> Mobile users can reach the nearest service quickly, supporting local growth in Paid Marketing<\/strong>.<\/li>\n
                • More direct revenue impact:<\/strong> When calls convert to bookings or sales quickly, ROI can be easier to validate than multi-touch web journeys.<\/li>\n<\/ul>\n\n\n\n

                  Challenges of Call-only Ad<\/h2>\n\n\n\n

                  Call-only programs can also fail dramatically if the operational and measurement pieces aren\u2019t mature.<\/p>\n\n\n\n

                  Technical and measurement limitations<\/h3>\n\n\n\n
                    \n
                  • Attribution complexity:<\/strong> Calls can be hard to tie to revenue without CRM integration and consistent disposition tracking.<\/li>\n
                  • Call duration is an imperfect proxy:<\/strong> A long call isn\u2019t always a good lead; a short call may still convert.<\/li>\n
                  • Cross-device behavior:<\/strong> Some users research on desktop and call later; not every call will map cleanly to the original click.<\/li>\n<\/ul>\n\n\n\n

                    Strategic and operational risks<\/h3>\n\n\n\n
                      \n
                    • Missed calls waste spend:<\/strong> If calls go unanswered, you pay for leads you never speak to\u2014one of the biggest hidden costs in Paid Marketing<\/strong>.<\/li>\n
                    • Low-quality calls:<\/strong> Broad keywords, unclear messaging, or poor geo settings can attract irrelevant callers.<\/li>\n
                    • Capacity constraints:<\/strong> If marketing scales faster than the phone team, conversion rates drop and CPA rises.<\/li>\n
                    • Compliance and brand risk:<\/strong> In regulated industries, call scripting and recording policies require careful governance.<\/li>\n<\/ul>\n\n\n\n

                      Best Practices for Call-only Ad<\/h2>\n\n\n\n

                      These practical steps help teams improve performance in SEM \/ Paid Search<\/strong> while protecting budget efficiency in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                        \n
                      1. \n

                        Run ads only when you can answer<\/strong>\n – Use ad schedules aligned to staffing.\n – If you must run after-hours, ensure routing to voicemail with a fast callback SLA (and measure it).<\/p>\n<\/li>\n

                      2. \n

                        Use intent-focused keyword sets<\/strong>\n – Prioritize high-intent terms and add negative keywords aggressively (e.g., \u201cfree,\u201d \u201cDIY,\u201d \u201cjobs,\u201d \u201csalary,\u201d \u201ctraining,\u201d \u201chow to\u201d).\n – Segment campaigns by service line and urgency.<\/p>\n<\/li>\n

                      3. \n

                        Make the ad qualify the caller<\/strong>\n – Include service area, hours, pricing cues, and eligibility requirements where appropriate.\n – Set expectations (\u201cBook by phone,\u201d \u201cSame-day appointments,\u201d \u201cLicensed and insured\u201d).<\/p>\n<\/li>\n

                      4. \n

                        Track calls with business outcomes<\/strong>\n – Connect call events to CRM stages (qualified, booked, sold).\n – Use consistent dispositions to feed optimization.<\/p>\n<\/li>\n

                      5. \n

                        Optimize for quality, not just volume<\/strong>\n – Adjust bids based on booked appointments or revenue, not only call counts.\n – Review search term reports and caller feedback routinely.<\/p>\n<\/li>\n

                      6. \n

                        Improve the call experience<\/strong>\n – Short IVR, clear greeting, fast pickup, and a simple script.\n – Train staff to capture attribution details when needed (\u201cWhat were you searching for?\u201d) without harming experience.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                        Tools Used for Call-only Ad<\/h2>\n\n\n\n

                        A Call-only Ad<\/strong> program touches multiple systems. Common tool categories in Paid Marketing<\/strong> and SEM \/ Paid Search<\/strong> include:<\/p>\n\n\n\n

                          \n
                        • Ad platforms:<\/strong> Campaign creation, keyword targeting, bidding, scheduling, geo settings, and conversion configuration.<\/li>\n
                        • Call tracking systems:<\/strong> Forwarding numbers, dynamic number insertion (when relevant), call recording, and call analytics.<\/li>\n
                        • Analytics tools:<\/strong> Conversion reporting, attribution models, and segmentation by device, geography, and time.<\/li>\n
                        • CRM systems:<\/strong> Lead capture, pipeline stages, revenue attribution, and sales activity logging.<\/li>\n
                        • Reporting dashboards:<\/strong> Blended views of spend, call volume, qualified calls, bookings, and ROI.<\/li>\n
                        • Automation and workflow tools:<\/strong> Alerts for missed calls, routing rules, follow-up tasks, and SLA monitoring.<\/li>\n<\/ul>\n\n\n\n

                          Even in vendor-neutral terms, the principle is consistent: Call-only Ad performance improves when ad data and call outcomes are connected end-to-end.<\/p>\n\n\n\n

                          Metrics Related to Call-only Ad<\/h2>\n\n\n\n

                          To manage a Call-only Ad effectively, measure both advertising efficiency and call-center effectiveness.<\/p>\n\n\n\n

                          Core SEM \/ Paid Search performance metrics<\/h3>\n\n\n\n
                            \n
                          • Impressions and impression share:<\/strong> How often the ad appears for eligible queries.<\/li>\n
                          • CTR (tap-to-call rate):<\/strong> How compelling the ad is for initiating calls.<\/li>\n
                          • CPC \/ cost per interaction:<\/strong> What you pay per call attempt or click-to-call action (platform-dependent).<\/li>\n<\/ul>\n\n\n\n

                            Call and lead quality metrics<\/h3>\n\n\n\n
                              \n
                            • Connected call rate:<\/strong> Percentage of call attempts that reach your business (not voicemail, not busy).<\/li>\n
                            • Answered rate and time to answer:<\/strong> Operational KPIs that strongly influence ROI.<\/li>\n
                            • Call duration distribution:<\/strong> Useful as a proxy, but interpret carefully.<\/li>\n
                            • Qualified call rate:<\/strong> Percentage of calls that match your target customer profile.<\/li>\n
                            • Booking rate \/ close rate:<\/strong> The real business KPI for many industries.<\/li>\n<\/ul>\n\n\n\n

                              ROI and efficiency metrics<\/h3>\n\n\n\n
                                \n
                              • CPA (cost per acquisition):<\/strong> Cost per booked appointment, qualified lead, or sale.<\/li>\n
                              • ROAS \/ revenue per call:<\/strong> Requires CRM and revenue tracking discipline.<\/li>\n
                              • Wasted spend from missed calls:<\/strong> Spend attributable to unanswered or unserviceable calls\u2014often a major optimization opportunity.<\/li>\n<\/ul>\n\n\n\n

                                Future Trends of Call-only Ad<\/h2>\n\n\n\n

                                Call-only Ad is evolving alongside broader Paid Marketing<\/strong> changes:<\/p>\n\n\n\n

                                  \n
                                • AI-assisted bidding and optimization:<\/strong> Automated bidding can optimize toward call conversions, but it increasingly needs quality signals (qualified\/booked outcomes) to avoid scaling low-value calls.<\/li>\n
                                • Richer first-party data usage:<\/strong> As privacy expectations tighten, teams will rely more on CRM-based outcomes and offline conversion imports to connect calls to revenue.<\/li>\n
                                • Better call intelligence:<\/strong> Speech-to-text, topic detection, and sentiment analysis can turn calls into structured data for SEM \/ Paid Search<\/strong> optimization\u2014when used responsibly and compliantly.<\/li>\n
                                • More personalization by context:<\/strong> Expect more nuanced scheduling, geo-intent, and audience layering based on historical call performance.<\/li>\n
                                • Stronger measurement governance:<\/strong> Businesses will formalize consent, retention, and training around call recording and data handling, especially in regulated markets.<\/li>\n<\/ul>\n\n\n\n

                                  The direction is clear: Call-only Ad will become less about \u201ccounting calls\u201d and more about measuring business outcomes from conversations.<\/p>\n\n\n\n

                                  Call-only Ad vs Related Terms<\/h2>\n\n\n\n

                                  Understanding nearby concepts helps position Call-only Ad correctly inside SEM \/ Paid Search<\/strong> planning.<\/p>\n\n\n\n

                                  Call-only Ad vs Call extensions (call assets)<\/h3>\n\n\n\n
                                    \n
                                  • Call-only Ad:<\/strong> Built primarily to generate a phone call; the call action is central.<\/li>\n
                                  • Call extensions\/assets:<\/strong> Add a call option to a standard search ad that still drives website visits. Use these when both calls and site traffic matter.<\/li>\n<\/ul>\n\n\n\n

                                    Call-only Ad vs Standard search text ads<\/h3>\n\n\n\n
                                      \n
                                    • Call-only Ad:<\/strong> Optimized for immediate phone contact, typically on mobile, reducing web friction.<\/li>\n
                                    • Standard search ads:<\/strong> Better when users need information, comparisons, or a form-based workflow before converting.<\/li>\n<\/ul>\n\n\n\n

                                      Call-only Ad vs Lead form ads<\/h3>\n\n\n\n
                                        \n
                                      • Call-only Ad:<\/strong> Real-time, conversation-driven conversion path; great for urgency and qualification.<\/li>\n
                                      • Lead form ads:<\/strong> Capture details without a call, useful when staffing is limited or when users prefer asynchronous contact.<\/li>\n<\/ul>\n\n\n\n

                                        Who Should Learn Call-only Ad<\/h2>\n\n\n\n

                                        Call-only Ad knowledge is valuable across roles because it sits at the intersection of advertising, measurement, and operations:<\/p>\n\n\n\n

                                          \n
                                        • Marketers:<\/strong> To choose the right conversion mechanism and allocate Paid Marketing<\/strong> budgets intelligently.<\/li>\n
                                        • Analysts:<\/strong> To build reliable reporting that distinguishes call volume from qualified outcomes and revenue.<\/li>\n
                                        • Agencies:<\/strong> To deliver better client results by improving both campaign settings and call handling processes.<\/li>\n
                                        • Business owners and founders:<\/strong> To understand how phone leads are generated, what they cost, and how staffing affects ROI.<\/li>\n
                                        • Developers and technical teams:<\/strong> To support call tracking integrations, CRM workflows, and data pipelines that improve SEM \/ Paid Search<\/strong> decision-making.<\/li>\n<\/ul>\n\n\n\n

                                          Summary of Call-only Ad<\/h2>\n\n\n\n

                                          A Call-only Ad<\/strong> is a paid search format that drives phone calls as the primary conversion. It matters in Paid Marketing<\/strong> because it can reduce friction, increase lead quality, and shorten time-to-sale\u2014especially for local, urgent, or consultation-heavy services. Within SEM \/ Paid Search<\/strong>, Call-only Ad campaigns require careful targeting, scheduling, call tracking, and operational readiness to answer and convert calls. When measurement connects call outcomes to revenue, call-only can become one of the most efficient parts of a performance program.<\/p>\n\n\n\n

                                          Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                          1) What is a Call-only Ad used for?<\/h3>\n\n\n\n

                                          A Call-only Ad is used to generate phone calls from high-intent searchers, typically on mobile. It\u2019s best when a conversation is the fastest way to book, qualify, or close a lead.<\/p>\n\n\n\n

                                          2) Are Call-only Ad campaigns only for local businesses?<\/h3>\n\n\n\n

                                          No. Local services are a common fit, but any business that sells via consultation (including many B2B services) can use a Call-only Ad if calls are a primary conversion path.<\/p>\n\n\n\n

                                          3) How do I measure success beyond call volume?<\/h3>\n\n\n\n

                                          Track connected calls, answered rate, qualified call rate, and downstream outcomes like bookings or sales in your CRM. In Paid Marketing<\/strong>, optimizing to revenue or qualified leads usually beats optimizing to call counts.<\/p>\n\n\n\n

                                          4) What\u2019s the biggest reason Call-only Ad performance fails?<\/h3>\n\n\n\n

                                          Unanswered calls. Even strong SEM \/ Paid Search<\/strong> targeting can\u2019t overcome poor call handling, long wait times, or limited staffing during ad hours.<\/p>\n\n\n\n

                                          5) How does Call-only Ad fit into SEM \/ Paid Search strategy?<\/h3>\n\n\n\n

                                          In SEM \/ Paid Search<\/strong>, Call-only Ad is a conversion-focused tactic for mobile, urgent-intent queries. It often complements standard search ads and can be segmented by service line, location, and business hours.<\/p>\n\n\n\n

                                          6) Should I use call duration as my conversion rule?<\/h3>\n\n\n\n

                                          Call duration is a helpful filter, but it\u2019s not the same as lead quality. Use duration alongside qualification outcomes (booked\/qualified) to avoid optimizing for long but low-value calls.<\/p>\n\n\n\n

                                          7) When should I avoid using a Call-only Ad?<\/h3>\n\n\n\n

                                          Avoid it when you can\u2019t reliably answer calls, when your product requires detailed visual research before purchase, or when your compliance requirements make call recording\/tracking difficult to manage. In those cases, standard search ads or form-based flows may be more efficient within Paid Marketing<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                          A **Call-only Ad** is a paid search ad format designed to generate phone calls instead of website visits. In **Paid Marketing**, it\u2019s used when the fastest path to conversion is a real-time conversation\u2014booking an appointment, requesting a quote, troubleshooting an urgent issue, or closing a high-intent lead. Within **SEM \/ Paid Search**, a Call-only Ad typically appears on mobile devices and prompts users to call directly, reducing friction for searchers who want immediate help.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1913],"tags":[],"class_list":["post-11047","post","type-post","status-publish","format-standard","hentry","category-sem-paid-search"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11047"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11047\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}