{"id":11015,"date":"2026-03-30T07:07:56","date_gmt":"2026-03-30T07:07:56","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/absolute-top-impression-share\/"},"modified":"2026-03-30T07:07:56","modified_gmt":"2026-03-30T07:07:56","slug":"absolute-top-impression-share","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/absolute-top-impression-share\/","title":{"rendered":"Absolute Top Impression Share: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEM \/ Paid Search"},"content":{"rendered":"\n

Winning visibility in search advertising isn\u2019t only about showing up\u2014it\u2019s about where<\/em> you show up. Absolute Top Impression Share<\/strong> is a key Paid Marketing<\/strong> metric in SEM \/ Paid Search<\/strong> that tells you how often your ads appear in the single most prominent paid placement: the absolute top of the search results page (typically above organic listings).<\/p>\n\n\n\n

In modern Paid Marketing<\/strong>, that topmost placement can influence click-through rate, brand perception, and competitor displacement. Absolute Top Impression Share<\/strong> helps teams quantify how consistently they\u2019re capturing that prime real estate, diagnose whether budget or ad rank is holding them back, and make smarter trade-offs between efficiency and visibility within SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

What Is Absolute Top Impression Share?<\/h2>\n\n\n\n

Absolute Top Impression Share<\/strong> is the percentage of your eligible<\/em> impressions that were shown in the absolute top<\/strong> position on a search results page.<\/p>\n\n\n\n

    \n
  • Absolute top<\/strong> generally means the first ad position above organic results.<\/li>\n
  • Eligible impressions<\/strong> are opportunities where your ad could<\/em> have shown, based on targeting, bids, budgets, ad quality, and auction dynamics.<\/li>\n<\/ul>\n\n\n\n

    Business-wise, Absolute Top Impression Share<\/strong> answers: \u201cWhen we had a chance to show, how often did we secure the #1 paid spot?\u201d<\/em> In Paid Marketing<\/strong>, it\u2019s a visibility and competitiveness indicator, not a direct profitability metric. In SEM \/ Paid Search<\/strong>, it\u2019s most useful for campaigns where brand presence, conquesting, or high-intent demand capture is strategically important.<\/p>\n\n\n\n

    A simple way to think about it:<\/p>\n\n\n\n

      \n
    • If your Absolute Top Impression Share<\/strong> is 60%, you captured the absolute top paid placement in 60% of the auctions where you were eligible to appear.<\/li>\n<\/ul>\n\n\n\n

      Why Absolute Top Impression Share Matters in Paid Marketing<\/h2>\n\n\n\n

      Absolute Top Impression Share<\/strong> matters because the first paid position often receives disproportionate attention, especially on mobile where screen space is limited. In Paid Marketing<\/strong>, this can translate into higher click volume, more qualified traffic for certain queries, and stronger message control versus competitors.<\/p>\n\n\n\n

      Strategically, the metric is valuable in SEM \/ Paid Search<\/strong> for:<\/p>\n\n\n\n

        \n
      • Brand defense:<\/strong> Protecting branded queries from competitors by owning the top spot more often.<\/li>\n
      • Competitive conquesting:<\/strong> Increasing the chance your ad is seen before a competitor\u2019s on high-value terms.<\/li>\n
      • Launches and promotions:<\/strong> Maximizing visibility during limited-time campaigns where reach matters.<\/li>\n
      • Funnel shaping:<\/strong> Steering demand toward specific product lines or offers by controlling the most prominent placement.<\/li>\n<\/ul>\n\n\n\n

        It\u2019s also a practical diagnostic tool. A low Absolute Top Impression Share<\/strong> can indicate you\u2019re constrained by budget<\/strong> (not enough spend to participate) or rank<\/strong> (not strong enough to win the top auction). That distinction is critical for decision-making in Paid Marketing<\/strong>.<\/p>\n\n\n\n

        How Absolute Top Impression Share Works<\/h2>\n\n\n\n

        In practice, Absolute Top Impression Share<\/strong> emerges from the ad auction and your campaign\u2019s eligibility rules. A realistic workflow looks like this:<\/p>\n\n\n\n

          \n
        1. \n

          Input \/ Trigger: search demand<\/strong>\n – A user searches a query that matches your targeting (keywords, audiences, location, device, schedule).\n – Your campaign must be eligible (active, compliant, within targeting constraints, with sufficient budget availability).<\/p>\n<\/li>\n

        2. \n

          Processing: auction and ad rank<\/strong>\n – The platform evaluates competing ads using an ad rank system (commonly influenced by bid, expected impact, and ad\/landing-page quality).\n – Your ad may be eligible to show, but not necessarily in the topmost slot.<\/p>\n<\/li>\n

        3. \n

          Execution: placement decision<\/strong>\n – If you win the top slot above organic results, that impression counts as an absolute top<\/strong> impression.\n – If you show elsewhere (other top positions, side\/bottom placements, or not at all), it affects your share.<\/p>\n<\/li>\n

        4. \n

          Output \/ Outcome: the metric<\/strong>\n – Absolute Top Impression Share<\/strong> is calculated as:<\/p>\n

            \n
          • Absolute top impressions \u00f7 eligible impressions<\/strong><\/li>\n
          • It\u2019s reported as a percentage and typically segmented by campaign, ad group, keyword, device, time, and geography.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n

            Because it\u2019s based on eligibility<\/em>, you can\u2019t \u201cbuy\u201d 100% share simply by increasing spend\u2014auction competition, quality, policy constraints, and user context all influence what\u2019s possible in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

            Key Components of Absolute Top Impression Share<\/h2>\n\n\n\n

            To manage Absolute Top Impression Share<\/strong> effectively in Paid Marketing<\/strong>, you need to understand the moving parts that shape eligibility and rank:<\/p>\n\n\n\n

              \n
            • Keyword and targeting strategy:<\/strong> Match types, negative keywords, audience layers, location and device targeting, and ad scheduling all define when you\u2019re eligible.<\/li>\n
            • Bidding and bid strategy:<\/strong> Manual bids, automated bidding goals, and bid adjustments influence your ability to win the absolute top position.<\/li>\n
            • Budget availability:<\/strong> Daily budgets and pacing determine whether you can enter auctions throughout the day.<\/li>\n
            • Creative and relevance:<\/strong> Ad messaging, asset coverage, and alignment with query intent affect auction performance and CTR.<\/li>\n
            • Landing page experience:<\/strong> Speed, relevance, and usability can influence quality signals and conversion outcomes.<\/li>\n
            • Account governance:<\/strong> Clear ownership (who monitors share, who changes bids, who approves budget) prevents \u201cinvisible\u201d loss of top presence.<\/li>\n
            • Measurement discipline:<\/strong> Segmenting by query intent, device, geo, and time helps avoid misleading averages.<\/li>\n<\/ul>\n\n\n\n

              Within SEM \/ Paid Search<\/strong>, these components interact constantly; improving one (like bids) may raise Absolute Top Impression Share<\/strong> but can also increase CPCs or reduce efficiency if not controlled.<\/p>\n\n\n\n

              Types of Absolute Top Impression Share<\/h2>\n\n\n\n

              Absolute Top Impression Share<\/strong> doesn\u2019t have \u201ctypes\u201d in the sense of separate official versions, but there are important contexts and distinctions<\/em> practitioners use to interpret it correctly in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                \n
              1. \n

                Brand vs non-brand<\/strong>\n – Brand campaigns often target very high Absolute Top Impression Share<\/strong> to protect navigation intent.\n – Non-brand campaigns may accept a lower share to preserve efficiency.<\/p>\n<\/li>\n

              2. \n

                High-intent vs exploratory queries<\/strong>\n – For \u201cbuy now\u201d or \u201cnear me\u201d queries, absolute top placement can be strategically valuable.\n – For informational searches, paying for absolute top may not be justified.<\/p>\n<\/li>\n

              3. \n

                Device context (mobile vs desktop)<\/strong>\n – Mobile layouts make the absolute top placement more dominant, often increasing the business impact of changes in Absolute Top Impression Share<\/strong>.<\/p>\n<\/li>\n

              4. \n

                Geo and daypart segments<\/strong>\n – Your share may be strong overall but weak in high-value locations or peak hours\u2014critical for SEM \/ Paid Search<\/strong> optimization.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                These distinctions help teams use the metric as a decision tool rather than a vanity score.<\/p>\n\n\n\n

                Real-World Examples of Absolute Top Impression Share<\/h2>\n\n\n\n

                Example 1: Brand protection for a SaaS company<\/h3>\n\n\n\n

                A SaaS brand notices competitors bidding on its name. The team sets a goal to increase Absolute Top Impression Share<\/strong> on branded keywords to reduce competitor visibility and improve navigation conversions. They raise bids moderately, tighten keyword mapping, and improve ad relevance. Result: higher top-of-page dominance, fewer competitor clicks on the brand term, and cleaner attribution in Paid Marketing<\/strong> reporting.<\/p>\n\n\n\n

                Example 2: Local service business with peak-hour demand<\/h3>\n\n\n\n

                A local plumbing company only needs strong coverage during evenings and weekends. They monitor Absolute Top Impression Share<\/strong> by hour and increase bids and budget specifically in peak windows while reducing spend at low-value times. In SEM \/ Paid Search<\/strong>, this targeted approach increases absolute-top presence when callers are most likely to convert, without inflating all-day costs.<\/p>\n\n\n\n

                Example 3: Ecommerce promotion with limited inventory<\/h3>\n\n\n\n

                An online retailer runs a 5-day sale for a high-margin category. They aim for a temporary lift in Absolute Top Impression Share<\/strong> on a small set of purchase-intent keywords, while keeping broader coverage stable. They watch budget pacing and auction outcomes daily to maintain visibility without overspending once inventory runs low\u2014an example of using Paid Marketing<\/strong> metrics to operationalize business constraints.<\/p>\n\n\n\n

                Benefits of Using Absolute Top Impression Share<\/h2>\n\n\n\n

                When applied thoughtfully, Absolute Top Impression Share<\/strong> can drive measurable improvements in SEM \/ Paid Search<\/strong> execution:<\/p>\n\n\n\n

                  \n
                • Stronger visibility where it matters:<\/strong> More consistent presence for high-intent or strategic terms.<\/li>\n
                • Better competitive control:<\/strong> Reduces competitor dominance on critical queries, especially branded searches.<\/li>\n
                • Clearer prioritization:<\/strong> Helps decide which campaigns deserve higher bids or budgets based on strategic value.<\/li>\n
                • Potential CTR lift:<\/strong> Absolute top placements often improve click share, which can increase traffic without expanding keyword coverage.<\/li>\n
                • Operational efficiency:<\/strong> Identifies whether problems are budget-related or rank-related, guiding the fastest corrective action in Paid Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                  Challenges of Absolute Top Impression Share<\/h2>\n\n\n\n

                  Despite its usefulness, Absolute Top Impression Share<\/strong> has real limitations that marketers should acknowledge:<\/p>\n\n\n\n

                    \n
                  • Cost trade-offs:<\/strong> Chasing the absolute top position can raise CPCs and reduce ROAS, especially in competitive auctions.<\/li>\n
                  • Not always incrementally valuable:<\/strong> The extra clicks from absolute top may be less qualified than expected, depending on query and message.<\/li>\n
                  • Auction variability:<\/strong> Competitor bids, seasonality, and SERP layouts can change daily, making the metric volatile.<\/li>\n
                  • Measurement nuance:<\/strong> \u201cEligible impressions\u201d is an auction-based concept; it\u2019s not the same as total search volume or market share.<\/li>\n
                  • Over-optimization risk:<\/strong> Teams may prioritize Absolute Top Impression Share<\/strong> over conversions and profit, misaligning Paid Marketing<\/strong> with business goals.<\/li>\n<\/ul>\n\n\n\n

                    The metric is best treated as a strategic control lever, not a universal KPI.<\/p>\n\n\n\n

                    Best Practices for Absolute Top Impression Share<\/h2>\n\n\n\n

                    Use these practices to improve Absolute Top Impression Share<\/strong> without sacrificing performance in SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

                      \n
                    1. \n

                      Set segment-based targets<\/strong>\n – Use higher targets for branded, high-margin, or high-intent terms.\n – Use efficiency-first targets for broad discovery campaigns.<\/p>\n<\/li>\n

                    2. \n

                      Diagnose \u201clost share\u201d causes<\/strong>\n – If share is lost due to budget<\/strong>, adjust budgets, pacing, or scheduling.\n – If share is lost due to rank<\/strong>, improve bids, relevance, and landing experience.<\/p>\n<\/li>\n

                    3. \n

                      Optimize relevance before raising bids<\/strong>\n – Tighten ad group and keyword themes.\n – Align ad copy to the query intent and the landing page to the offer.<\/p>\n<\/li>\n

                    4. \n

                      Use dayparting and geo bid adjustments<\/strong>\n – Increase absolute top coverage only where conversion likelihood and value are highest.<\/p>\n<\/li>\n

                    5. \n

                      Monitor incrementality<\/strong>\n – Track conversion rate, CPA\/ROAS, and downstream quality when pushing for more absolute top presence.\n – Validate that the increased visibility improves outcomes, not just clicks.<\/p>\n<\/li>\n

                    6. \n

                      Protect budgets from \u201calways on\u201d drift<\/strong>\n – For time-bound goals, set clear start\/stop rules and review cadence so Paid Marketing<\/strong> spend doesn\u2019t stay inflated after the strategic need ends.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                      Tools Used for Absolute Top Impression Share<\/h2>\n\n\n\n

                      You don\u2019t need specialized software to use Absolute Top Impression Share<\/strong>, but you do need a reliable workflow across tools commonly used in Paid Marketing<\/strong> and SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

                        \n
                      • Ad platform reporting interfaces<\/strong><\/li>\n
                      • \n

                        Primary source for auction and impression share metrics, with segmentation by device, time, location, campaign, and keyword.<\/p>\n<\/li>\n

                      • \n

                        Analytics tools<\/strong><\/p>\n<\/li>\n

                      • \n

                        Connect top-of-page visibility to on-site behavior, conversion quality, and funnel outcomes.<\/p>\n<\/li>\n

                      • \n

                        Reporting dashboards \/ BI<\/strong><\/p>\n<\/li>\n

                      • \n

                        Trend Absolute Top Impression Share<\/strong> alongside CPC, conversions, and revenue for stakeholder-friendly monitoring.<\/p>\n<\/li>\n

                      • \n

                        Automation tools (rules\/scripts)<\/strong><\/p>\n<\/li>\n

                      • \n

                        Support alerting when share drops below thresholds or when budgets cap out early in the day.<\/p>\n<\/li>\n

                      • \n

                        CRM and revenue systems<\/strong><\/p>\n<\/li>\n

                      • Especially for lead gen: validate whether increased absolute top presence improves lead quality, sales acceptance, and pipeline.<\/li>\n<\/ul>\n\n\n\n

                        The best setup is one where SEM \/ Paid Search<\/strong> visibility metrics are always reviewed with business outcomes, not in isolation.<\/p>\n\n\n\n

                        Metrics Related to Absolute Top Impression Share<\/h2>\n\n\n\n

                        To interpret Absolute Top Impression Share<\/strong> correctly, pair it with adjacent metrics that explain why<\/em> share changes and what it causes<\/em>:<\/p>\n\n\n\n

                          \n
                        • Impression Share (overall):<\/strong> How often you showed anywhere on the page out of eligible impressions.<\/li>\n
                        • Top Impression Share:<\/strong> How often you showed in the top area (above organic), not necessarily the #1 paid slot.<\/li>\n
                        • Lost Impression Share (budget):<\/strong> Indicates missed eligibility due to budget limitations.<\/li>\n
                        • Lost Impression Share (rank):<\/strong> Indicates missed visibility due to ad rank not being competitive.<\/li>\n
                        • CTR and click share:<\/strong> Helps determine whether higher absolute-top presence is translating into engagement.<\/li>\n
                        • CPC and CPM (where applicable):<\/strong> Measures the cost impact of pushing for premium placement.<\/li>\n
                        • Conversion rate, CPA, ROAS:<\/strong> Evaluates whether visibility gains help efficiency and profitability in Paid Marketing<\/strong>.<\/li>\n
                        • Incremental conversions \/ lift (testing):<\/strong> Best for proving whether higher placement creates net-new value.<\/li>\n<\/ul>\n\n\n\n

                          Future Trends of Absolute Top Impression Share<\/h2>\n\n\n\n

                          Several trends will shape how Absolute Top Impression Share<\/strong> is used in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                            \n
                          • More automation in bidding and targeting<\/strong><\/li>\n
                          • \n

                            As automated bidding becomes more common, teams will manage absolute-top presence through goal setting and constraints rather than manual bid tuning.<\/p>\n<\/li>\n

                          • \n

                            Richer SERP layouts<\/strong><\/p>\n<\/li>\n

                          • \n

                            Shopping units, maps, AI-powered results, and other features can change how \u201cabsolute top\u201d behaves and how valuable it is for SEM \/ Paid Search<\/strong> campaigns.<\/p>\n<\/li>\n

                          • \n

                            Privacy and measurement shifts<\/strong><\/p>\n<\/li>\n

                          • \n

                            With less user-level tracking, auction-based metrics like Absolute Top Impression Share<\/strong> may become even more important for understanding competitive visibility\u2014while still requiring strong conversion measurement discipline.<\/p>\n<\/li>\n

                          • \n

                            Greater focus on profitability controls<\/strong><\/p>\n<\/li>\n

                          • Expect more emphasis on balancing top-of-page dominance with margin, lifetime value, and conversion quality, not just traffic.<\/li>\n<\/ul>\n\n\n\n

                            In other words, Absolute Top Impression Share<\/strong> will remain relevant, but successful teams will use it as part of a broader decision system.<\/p>\n\n\n\n

                            Absolute Top Impression Share vs Related Terms<\/h2>\n\n\n\n

                            Understanding nearby metrics prevents misinterpretation in SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

                              \n
                            • Absolute Top Impression Share vs Impression Share<\/strong><\/li>\n
                            • Impression Share is overall visibility anywhere on the results page.<\/li>\n
                            • \n

                              Absolute Top Impression Share<\/strong> is specifically the #1 paid placement above organic results.<\/p>\n<\/li>\n

                            • \n

                              Absolute Top Impression Share vs Top Impression Share<\/strong><\/p>\n<\/li>\n

                            • Top Impression Share includes any ad shown above organic results (often multiple positions).<\/li>\n
                            • \n

                              Absolute Top Impression Share<\/strong> is narrower and harder to win consistently because it\u2019s only the very top slot.<\/p>\n<\/li>\n

                            • \n

                              Absolute Top Impression Share vs Lost Impression Share (Budget\/Rank)<\/strong><\/p>\n<\/li>\n

                            • Absolute Top Impression Share tells you how often you won<\/em> the best placement.<\/li>\n
                            • Lost IS (Budget\/Rank) helps explain how often you missed<\/em> opportunities and why\u2014crucial for Paid Marketing<\/strong> optimization decisions.<\/li>\n<\/ul>\n\n\n\n

                              Who Should Learn Absolute Top Impression Share<\/h2>\n\n\n\n

                              Absolute Top Impression Share<\/strong> is useful across roles involved in Paid Marketing<\/strong> and SEM \/ Paid Search<\/strong>:<\/p>\n\n\n\n

                                \n
                              • Marketers:<\/strong> To align visibility goals with campaign strategy and funnel intent.<\/li>\n
                              • Analysts:<\/strong> To diagnose performance shifts, segment outcomes, and quantify competitive pressure.<\/li>\n
                              • Agencies:<\/strong> To set clear expectations, justify budget changes, and report on visibility versus efficiency trade-offs.<\/li>\n
                              • Business owners and founders:<\/strong> To understand when paying for premium placement supports brand protection or growth goals.<\/li>\n
                              • Developers and marketing ops:<\/strong> To build dashboards, automated alerts, and clean data pipelines that connect auction metrics to business outcomes.<\/li>\n<\/ul>\n\n\n\n

                                Summary of Absolute Top Impression Share<\/h2>\n\n\n\n

                                Absolute Top Impression Share<\/strong> measures how often your ads appear in the single highest paid position on the search results page, out of the impressions you were eligible to receive. In Paid Marketing<\/strong>, it\u2019s a visibility and competitiveness indicator that supports strategic decisions like brand defense, conquesting, and high-intent demand capture. Within SEM \/ Paid Search<\/strong>, it works best when monitored alongside lost share diagnostics, costs, and conversion quality\u2014ensuring premium placement supports business outcomes, not just higher ad rank.<\/p>\n\n\n\n

                                Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                1) What is Absolute Top Impression Share and what does it tell me?<\/h3>\n\n\n\n

                                Absolute Top Impression Share<\/strong> tells you the percentage of eligible auctions where your ad appeared as the very first ad above organic results. It\u2019s a measure of premium visibility, not a direct measure of profit.<\/p>\n\n\n\n

                                2) Is a higher Absolute Top Impression Share always better?<\/h3>\n\n\n\n

                                No. In Paid Marketing<\/strong>, pushing for the absolute top can increase CPCs and reduce ROAS. It\u2019s best when the business value of dominance (brand defense, high-intent capture) outweighs the added cost.<\/p>\n\n\n\n

                                3) How do I increase Absolute Top Impression Share safely?<\/h3>\n\n\n\n

                                First determine whether you\u2019re losing opportunities due to budget<\/strong> or rank<\/strong>. Then improve relevance (keywords, ads, landing pages) before increasing bids, and monitor CPA\/ROAS to ensure the gain is worth it in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

                                4) What\u2019s the difference between Absolute Top Impression Share and Top Impression Share?<\/h3>\n\n\n\n

                                Top Impression Share covers any ad shown above organic results. Absolute Top Impression Share<\/strong> is only the single topmost paid placement, making it stricter and typically more expensive to improve.<\/p>\n\n\n\n

                                5) Why is my Absolute Top Impression Share low even with high bids?<\/h3>\n\n\n\n

                                High bids don\u2019t guarantee the top spot. Ad rank factors like relevance, expected performance, landing-page experience, and competitor behavior can still prevent you from winning the absolute top position in SEM \/ Paid Search<\/strong>.<\/p>\n\n\n\n

                                6) How should I use Absolute Top Impression Share in SEM \/ Paid Search reporting?<\/h3>\n\n\n\n

                                Use it as a strategic visibility KPI alongside impression share, lost share (budget\/rank), CPC, and conversion metrics. This keeps SEM \/ Paid Search<\/strong> reporting grounded in outcomes, not just exposure.<\/p>\n\n\n\n

                                7) What\u2019s a reasonable target for Absolute Top Impression Share?<\/h3>\n\n\n\n

                                It depends on intent and economics. Brand campaigns may target very high share, while non-brand acquisition campaigns often prioritize profitable volume. Set targets by segment (brand\/non-brand, device, geo, time) rather than using one number for all of Paid Marketing<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                Winning visibility in search advertising isn\u2019t only about showing up\u2014it\u2019s about *where* you show up. **Absolute Top Impression Share** is a key **Paid Marketing** metric in **SEM \/ Paid Search** that tells you how often your ads appear in the single most prominent paid placement: the absolute top of the search results page (typically above organic listings).<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1913],"tags":[],"class_list":["post-11015","post","type-post","status-publish","format-standard","hentry","category-sem-paid-search"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=11015"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/11015\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=11015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=11015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=11015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}