{"id":10924,"date":"2026-03-30T03:47:14","date_gmt":"2026-03-30T03:47:14","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/email-clickers-retargeting\/"},"modified":"2026-03-30T03:47:14","modified_gmt":"2026-03-30T03:47:14","slug":"email-clickers-retargeting","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/email-clickers-retargeting\/","title":{"rendered":"Email Clickers Retargeting: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Retargeting \/ Remarketing"},"content":{"rendered":"\n

Email is still one of the strongest intent signals in digital marketing: when someone clicks from a message you sent, they\u2019ve raised their hand. Email Clickers Retargeting<\/strong> turns that signal into a focused Paid Marketing<\/strong> strategy by using those click actions to build audiences for Retargeting \/ Remarketing<\/strong> campaigns across ads and channels.<\/p>\n\n\n\n

Done well, Email Clickers Retargeting helps you bridge the gap between \u201cinterested\u201d and \u201cconverted.\u201d Instead of treating every visitor the same, you use email click behavior to tailor ad messaging, frequency, and offers\u2014improving efficiency while reducing wasted spend. In modern Paid Marketing<\/strong>, where broad targeting is less reliable and privacy constraints are higher, first-party engagement signals like email clicks are increasingly valuable.<\/p>\n\n\n\n

What Is Email Clickers Retargeting?<\/h2>\n\n\n\n

Email Clickers Retargeting<\/strong> is the practice of identifying people who clicked a link in your email campaigns and then targeting them with ads (or tailored follow-up campaigns) based on that click behavior.<\/p>\n\n\n\n

At its core, the concept is simple:<\/p>\n\n\n\n

    \n
  • Email click = intent signal<\/strong><\/li>\n
  • Intent signal = audience segment<\/strong><\/li>\n
  • Audience segment = more relevant ads and sequencing<\/strong><\/li>\n<\/ul>\n\n\n\n

    From a business perspective, Email Clickers Retargeting is a way to concentrate budget on users who have already engaged with your brand, which typically improves conversion rates compared with cold audiences. In the Paid Marketing<\/strong> mix, it sits in the mid-to-lower funnel: you\u2019re not introducing yourself; you\u2019re advancing a conversation that started in the inbox.<\/p>\n\n\n\n

    Within Retargeting \/ Remarketing<\/strong>, Email Clickers Retargeting is a specialization that uses email engagement (specifically clicks) as the qualifying event, rather than \u201cany site visitor\u201d or \u201ccart abandoner\u201d alone.<\/p>\n\n\n\n

    Why Email Clickers Retargeting Matters in Paid Marketing<\/h2>\n\n\n\n

    Email clicks are a strong filter. Someone who clicked an email is generally more qualified than a generic visitor from a broad ad placement. That\u2019s why Email Clickers Retargeting can be a high-leverage tactic in Paid Marketing<\/strong>\u2014you\u2019re prioritizing known engagement.<\/p>\n\n\n\n

    Key reasons it matters:<\/p>\n\n\n\n

      \n
    • Higher relevance, less waste:<\/strong> You can reduce spend on low-intent impressions and shift budget toward people already responding to your messaging.<\/li>\n
    • Better message continuity:<\/strong> The ad can mirror the email\u2019s promise (offer, product story, webinar topic), creating a cohesive journey.<\/li>\n
    • Faster funnel movement:<\/strong> Clickers have already taken an action; well-timed Retargeting \/ Remarketing<\/strong> can shorten the path to purchase or signup.<\/li>\n
    • Competitive defense:<\/strong> If competitors are bidding on your brand or targeting similar audiences, retargeting email clickers helps you reassert your value quickly after engagement.<\/li>\n<\/ul>\n\n\n\n

      In short, Email Clickers Retargeting gives Paid Marketing<\/strong> campaigns a cleaner signal than many interest-based segments, while still scaling beyond one-to-one email follow-ups.<\/p>\n\n\n\n

      How Email Clickers Retargeting Works<\/h2>\n\n\n\n

      In practice, Email Clickers Retargeting<\/strong> can be implemented through two main mechanisms: landing-page tracking and audience syncing. A logical workflow looks like this:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ trigger: email click event<\/strong>\n A user clicks a link in an email. The click can be captured via email platform logs and\/or campaign parameters appended to the URL.<\/p>\n<\/li>\n

      2. \n

        Processing: segmentation and qualification<\/strong>\n You segment clickers based on what they clicked, when they clicked, and what they did next (visited key pages, started checkout, viewed pricing, etc.). This is where Email Clickers Retargeting becomes more than \u201call clickers\u201d\u2014it becomes intent-based grouping.<\/p>\n<\/li>\n

      3. \n

        Execution: audience creation and ad delivery<\/strong>\n The segmented audience is activated in Paid Marketing<\/strong> as part of Retargeting \/ Remarketing<\/strong> campaigns. Messaging and frequency are aligned with the user\u2019s click topic and funnel stage.<\/p>\n<\/li>\n

      4. \n

        Output \/ outcome: measured lift and next-step conversion<\/strong>\n You measure incremental conversions, cost efficiency, and funnel progression\u2014ideally comparing performance against other retargeting pools (all visitors, social engagers, video viewers, etc.).<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        The key is that the email click isn\u2019t the end event; it\u2019s the start of a more personalized paid sequence.<\/p>\n\n\n\n

        Key Components of Email Clickers Retargeting<\/h2>\n\n\n\n

        Successful Email Clickers Retargeting<\/strong> depends on several foundational elements:<\/p>\n\n\n\n

        Data inputs<\/h3>\n\n\n\n
          \n
        • Email click logs:<\/strong> who clicked, which campaign, which link, timestamp.<\/li>\n
        • Landing-page behavior:<\/strong> pages viewed, time on site, key events (lead form, add-to-cart, trial start).<\/li>\n
        • Customer state:<\/strong> lead vs customer, product interest, lifecycle stage, prior purchases.<\/li>\n<\/ul>\n\n\n\n

          Tracking and identity considerations<\/h3>\n\n\n\n
            \n
          • Campaign parameters:<\/strong> consistent tagging on email links to attribute sessions and categorize click intent.<\/li>\n
          • On-site measurement:<\/strong> event tracking for meaningful actions after the click.<\/li>\n
          • Privacy and consent:<\/strong> ensuring tracking and audience use aligns with consent choices and applicable laws.<\/li>\n<\/ul>\n\n\n\n

            Processes and governance<\/h3>\n\n\n\n
              \n
            • Audience definitions:<\/strong> documented rules like \u201cclicked pricing email in last 14 days, no purchase.\u201d<\/li>\n
            • Creative and offer alignment:<\/strong> ads that match the email promise, not generic brand banners.<\/li>\n
            • Cross-team responsibilities:<\/strong> email marketers, paid media managers, analysts, and developers aligning on definitions and data flow.<\/li>\n<\/ul>\n\n\n\n

              Metrics and QA<\/h3>\n\n\n\n
                \n
              • Audience size and freshness:<\/strong> enough volume to run ads without over-frequency.<\/li>\n
              • Match quality and attribution:<\/strong> understanding what portion of clickers can be reached and measured reliably.<\/li>\n
              • Incrementality checks:<\/strong> ensuring Paid Marketing<\/strong> spend is adding value rather than simply \u201cclaiming\u201d conversions that would have happened anyway.<\/li>\n<\/ul>\n\n\n\n

                Types of Email Clickers Retargeting<\/h2>\n\n\n\n

                Email Clickers Retargeting doesn\u2019t have one universal taxonomy, but it commonly varies along these practical dimensions:<\/p>\n\n\n\n

                1) Pixel-based clickers (landing-page retargeting)<\/h3>\n\n\n\n

                Users click an email, land on your site, and are added to retargeting audiences based on site activity. This is a classic Retargeting \/ Remarketing<\/strong> approach that uses on-site tracking to build segments tied to email-driven sessions.<\/p>\n\n\n\n

                2) List-based clickers (segment syncing)<\/h3>\n\n\n\n

                Users who clicked are added to an \u201cemail clickers\u201d segment inside your CRM or email system, then synced (in privacy-safe ways) to ad platforms as a custom audience. This approach emphasizes first-party data operations and is often positioned as resilient within Paid Marketing<\/strong> when third-party tracking is limited.<\/p>\n\n\n\n

                3) Intent-tiered clickers (by content and depth)<\/h3>\n\n\n\n

                Not all clicks mean the same thing. You can tier by intent, for example:\n– Clicked educational content \u2192 nurture ads and soft CTAs\n– Clicked product comparison \u2192 proof points and case studies\n– Clicked pricing or demo \u2192 direct-response offers and booking prompts<\/p>\n\n\n\n

                4) Recency-based clickers (time windows)<\/h3>\n\n\n\n

                Recency heavily affects performance in Retargeting \/ Remarketing<\/strong>:\n– 1\u20133 days: strongest intent, higher bids and tighter messaging\n– 4\u201314 days: steady follow-up, address objections\n– 15\u201360 days: reactivation, new angles, lower frequency<\/p>\n\n\n\n

                Real-World Examples of Email Clickers Retargeting<\/h2>\n\n\n\n

                Example 1: SaaS trial acceleration after a feature email<\/h3>\n\n\n\n

                A SaaS company sends a feature announcement email. People who clicked the \u201cSee it in action\u201d link are placed into an Email Clickers Retargeting audience. In Paid Marketing<\/strong>, they run Retargeting \/ Remarketing<\/strong> ads that:\n– highlight a short product walkthrough,\n– reinforce the feature\u2019s outcome,\n– drive to a trial-start or demo booking page.<\/p>\n\n\n\n

                Because the click indicates active interest, the ads focus on removing friction (proof, setup time, integrations) rather than broad awareness.<\/p>\n\n\n\n

                Example 2: Ecommerce category clickers with dynamic follow-up<\/h3>\n\n\n\n

                A retailer emails a \u201cSpring essentials\u201d campaign with links to categories. Clickers are segmented by category clicked (e.g., shoes vs jackets). Email Clickers Retargeting then serves category-specific ads, including:\n– best sellers in the clicked category,\n– limited-time shipping incentives,\n– reminders of items recently viewed.<\/p>\n\n\n\n

                This is Retargeting \/ Remarketing<\/strong> grounded in a clear preference signal, improving relevance versus retargeting all site visitors with generic creative.<\/p>\n\n\n\n

                Example 3: B2B webinar clickers who didn\u2019t register<\/h3>\n\n\n\n

                A B2B brand promotes a webinar via email. Clickers who reach the landing page but don\u2019t complete registration are moved into an Email Clickers Retargeting pool. The Paid Marketing<\/strong> follow-up uses:\n– short clips of speaker credibility,\n– a reminder of the agenda,\n– a low-friction \u201csave your seat\u201d CTA.<\/p>\n\n\n\n

                This approach preserves the original email intent while using ads to catch busy prospects who needed a second prompt.<\/p>\n\n\n\n

                Benefits of Using Email Clickers Retargeting<\/h2>\n\n\n\n

                Email Clickers Retargeting can deliver improvements across both performance and efficiency:<\/p>\n\n\n\n

                  \n
                • Higher conversion rates:<\/strong> Clickers have already engaged, which often outperforms broader retargeting pools.<\/li>\n
                • Lower acquisition costs:<\/strong> Better targeting can reduce wasted impressions and improve cost per lead or cost per purchase.<\/li>\n
                • More efficient creative:<\/strong> You can tailor messaging to the exact topic clicked, increasing relevance and reducing creative guesswork.<\/li>\n
                • Better user experience:<\/strong> When ads align with what users asked for (by clicking), the journey feels consistent rather than intrusive.<\/li>\n
                • Stronger lifecycle marketing:<\/strong> Email Clickers Retargeting supports cross-sell, upsell, renewal, and reactivation\u2014key goals in many Paid Marketing<\/strong> programs.<\/li>\n<\/ul>\n\n\n\n

                  Challenges of Email Clickers Retargeting<\/h2>\n\n\n\n

                  Despite its benefits, Email Clickers Retargeting has real constraints:<\/p>\n\n\n\n

                    \n
                  • Tracking limitations:<\/strong> Email clients, consent settings, and browser restrictions can reduce the reliability of identifying click-driven users on-site.<\/li>\n
                  • Audience fragmentation:<\/strong> Over-segmenting by every link can create tiny audiences that can\u2019t spend or optimize effectively in Paid Marketing<\/strong>.<\/li>\n
                  • Attribution confusion:<\/strong> If a user clicks an email and later converts through an ad, you need clear rules to avoid double-counting success across channels.<\/li>\n
                  • Frequency risk:<\/strong> Small, high-intent audiences can be overexposed quickly, creating fatigue and wasted Retargeting \/ Remarketing<\/strong> spend.<\/li>\n
                  • Privacy and compliance:<\/strong> Using click behavior for advertising requires careful attention to consent, data minimization, and internal governance.<\/li>\n<\/ul>\n\n\n\n

                    Best Practices for Email Clickers Retargeting<\/h2>\n\n\n\n

                    To get consistent results, treat Email Clickers Retargeting as a disciplined system, not a one-off tactic:<\/p>\n\n\n\n

                      \n
                    1. \n

                      Tag email links consistently<\/strong>\n Use a standardized campaign tagging convention so you can reliably segment click intent and measure downstream actions.<\/p>\n<\/li>\n

                    2. \n

                      Segment by intent, not just \u201cclicked\u201d<\/strong>\n Group clickers into meaningful buckets (pricing, product, educational) and map each to an appropriate Retargeting \/ Remarketing<\/strong> message.<\/p>\n<\/li>\n

                    3. \n

                      Use recency windows deliberately<\/strong>\n Create separate audiences for \u201crecent clickers\u201d vs \u201colder clickers\u201d with different bids, creatives, and frequency caps.<\/p>\n<\/li>\n

                    4. \n

                      Align ad creative with the email promise<\/strong>\n If the email offered a guide, don\u2019t retarget with a generic \u201cBuy now\u201d ad immediately. Match the next step to the user\u2019s mindset.<\/p>\n<\/li>\n

                    5. \n

                      Exclude converters and current customers where appropriate<\/strong>\n Keep Email Clickers Retargeting efficient by excluding people who already purchased, registered, or completed the intended action\u2014unless you\u2019re running a lifecycle campaign.<\/p>\n<\/li>\n

                    6. \n

                      Test incrementality<\/strong>\n Consider holdouts or controlled experiments to confirm your Paid Marketing<\/strong> retargeting is driving additional conversions, not just capturing credit.<\/p>\n<\/li>\n

                    7. \n

                      Protect deliverability and brand trust<\/strong>\n Avoid overly aggressive ad repetition immediately after an email click. A coordinated cadence across email and Retargeting \/ Remarketing<\/strong> feels helpful; an uncoordinated one feels like stalking.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                      Tools Used for Email Clickers Retargeting<\/h2>\n\n\n\n

                      Email Clickers Retargeting is typically enabled by a stack of systems rather than one tool:<\/p>\n\n\n\n

                        \n
                      • Email service providers (ESPs) \/ marketing automation tools:<\/strong> manage campaigns, capture click events, and build click-based segments.<\/li>\n
                      • CRM systems:<\/strong> store lifecycle stage (lead\/customer), enrich profiles, and support suppression\/exclusion logic.<\/li>\n
                      • Analytics tools:<\/strong> analyze email-driven sessions, landing-page behavior, and multi-touch paths to conversion.<\/li>\n
                      • Tag management and event tracking systems:<\/strong> implement and govern on-site events that differentiate \u201cclicked and bounced\u201d vs \u201cclicked and engaged.\u201d<\/li>\n
                      • Ad platforms and audience managers:<\/strong> activate Paid Marketing<\/strong> audiences for Retargeting \/ Remarketing<\/strong>, manage frequency, and optimize delivery.<\/li>\n
                      • Reporting dashboards:<\/strong> combine email metrics with paid performance to understand the full journey and prevent siloed optimization.<\/li>\n<\/ul>\n\n\n\n

                        The most important \u201ctool\u201d is often the process: consistent audience definitions, QA, and measurement hygiene across teams.<\/p>\n\n\n\n

                        Metrics Related to Email Clickers Retargeting<\/h2>\n\n\n\n

                        To evaluate Email Clickers Retargeting accurately, track metrics across email, on-site behavior, and Paid Marketing<\/strong> outcomes:<\/p>\n\n\n\n

                        Audience and reach metrics<\/h3>\n\n\n\n
                          \n
                        • Clicker audience size (by segment and recency)<\/strong><\/li>\n
                        • Match\/reach rate:<\/strong> percentage of clickers you can actually reach with ads<\/li>\n
                        • Frequency and unique reach<\/strong> in Retargeting \/ Remarketing<\/strong><\/li>\n<\/ul>\n\n\n\n

                          Performance metrics<\/h3>\n\n\n\n
                            \n
                          • Conversion rate<\/strong> (by clicker segment)<\/li>\n
                          • Cost per acquisition (CPA)<\/strong> or cost per lead<\/li>\n
                          • Return on ad spend (ROAS)<\/strong> or revenue per clicker reached<\/li>\n
                          • Post-click engagement rate:<\/strong> time on site, pages per session, event completion<\/li>\n<\/ul>\n\n\n\n

                            Funnel and quality metrics<\/h3>\n\n\n\n
                              \n
                            • Lead quality indicators:<\/strong> sales acceptance rate, pipeline created, win rate (B2B)<\/li>\n
                            • Cart recovery rate<\/strong> and average order value (ecommerce)<\/li>\n
                            • Incremental lift:<\/strong> conversions attributable to retargeting versus a holdout group (when feasible)<\/li>\n<\/ul>\n\n\n\n

                              Experience and brand metrics<\/h3>\n\n\n\n
                                \n
                              • Ad fatigue signals:<\/strong> declining CTR, rising CPA, negative feedback<\/li>\n
                              • Unsubscribe and complaint rates<\/strong> (watch for correlation with overly aggressive Paid Marketing<\/strong> retargeting)<\/li>\n<\/ul>\n\n\n\n

                                Future Trends of Email Clickers Retargeting<\/h2>\n\n\n\n

                                Several shifts are shaping how Email Clickers Retargeting evolves within Paid Marketing<\/strong>:<\/p>\n\n\n\n

                                  \n
                                • More first-party and server-side approaches:<\/strong> As browser restrictions increase, marketers will rely more on durable first-party event pipelines and privacy-safe identity methods.<\/li>\n
                                • Automation in segmentation and sequencing:<\/strong> Rules-based segments will increasingly be augmented by automated intent scoring and journey orchestration.<\/li>\n
                                • Creative personalization at scale:<\/strong> Expect more modular creative that adapts to the clicked topic, lifecycle stage, and recency without requiring endless manual versions.<\/li>\n
                                • Tighter privacy governance:<\/strong> Consent-aware audience building and clearer data retention policies will become standard operating requirements, not \u201cnice to have.\u201d<\/li>\n
                                • Measurement recalibration:<\/strong> Attribution will lean more on experiments, modeled reporting, and blended measurement\u2014especially for Retargeting \/ Remarketing<\/strong> where last-click bias is common.<\/li>\n<\/ul>\n\n\n\n

                                  The direction is clear: Email Clickers Retargeting will remain valuable because it\u2019s grounded in direct engagement, but execution will become more privacy-conscious and measurement-disciplined.<\/p>\n\n\n\n

                                  Email Clickers Retargeting vs Related Terms<\/h2>\n\n\n\n

                                  Email Clickers Retargeting vs generic site retargeting<\/h3>\n\n\n\n

                                  Generic site retargeting targets anyone who visited your site. Email Clickers Retargeting<\/strong> narrows that to users whose visit originated from an email click, often enabling more specific messaging tied to the email\u2019s content. In Retargeting \/ Remarketing<\/strong>, it\u2019s typically a higher-intent subset.<\/p>\n\n\n\n

                                  Email Clickers Retargeting vs email retargeting (email-to-email)<\/h3>\n\n\n\n

                                  Email retargeting (in the email sense) is sending follow-up emails based on behavior (opened, clicked, browsed). Email Clickers Retargeting is specifically using click behavior to activate Paid Marketing<\/strong> ads and Retargeting \/ Remarketing<\/strong> sequences beyond the inbox.<\/p>\n\n\n\n

                                  Email Clickers Retargeting vs cart abandonment retargeting<\/h3>\n\n\n\n

                                  Cart abandonment retargeting is triggered by cart activity. Email Clickers Retargeting is triggered by engagement with an email link and may happen earlier or later in the funnel. Many strong strategies combine both: email clickers get intent-based ads, and cart abandoners get urgency and recovery messaging.<\/p>\n\n\n\n

                                  Who Should Learn Email Clickers Retargeting<\/h2>\n\n\n\n
                                    \n
                                  • Marketers:<\/strong> to build more efficient Paid Marketing<\/strong> funnels and coordinate email with Retargeting \/ Remarketing<\/strong> messaging.<\/li>\n
                                  • Analysts:<\/strong> to design proper segmentation, attribution logic, and incrementality testing around email-driven audiences.<\/li>\n
                                  • Agencies:<\/strong> to create differentiated retargeting strategies that go beyond \u201call site visitors,\u201d improving client outcomes and retention.<\/li>\n
                                  • Business owners and founders:<\/strong> to understand how email and ads can work together to improve conversion efficiency and reduce reliance on cold acquisition.<\/li>\n
                                  • Developers and marketing ops teams:<\/strong> to implement tracking, consent-aware data flows, and reliable audience pipelines that keep Email Clickers Retargeting accurate and scalable.<\/li>\n<\/ul>\n\n\n\n

                                    Summary of Email Clickers Retargeting<\/h2>\n\n\n\n

                                    Email Clickers Retargeting<\/strong> is a targeted approach that uses email click behavior to build high-intent audiences for Paid Marketing<\/strong> campaigns. It matters because clickers are often closer to conversion, allowing you to create more relevant Retargeting \/ Remarketing<\/strong> sequences, control frequency, and improve cost efficiency. When implemented with strong segmentation, measurement, and privacy-aware governance, it becomes a durable method to connect email engagement to paid performance.<\/p>\n\n\n\n

                                    Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                    1) What is Email Clickers Retargeting, in simple terms?<\/h3>\n\n\n\n

                                    Email Clickers Retargeting means showing ads to people who clicked a link in your email, using that click as the signal to build an audience and tailor follow-up messaging.<\/p>\n\n\n\n

                                    2) Is Email Clickers Retargeting only useful for ecommerce?<\/h3>\n\n\n\n

                                    No. Ecommerce uses it for category and product follow-ups, but SaaS and B2B use it to drive demos, trials, webinar registrations, and content-to-lead journeys within Paid Marketing<\/strong>.<\/p>\n\n\n\n

                                    3) How is this different from Retargeting \/ Remarketing to all website visitors?<\/h3>\n\n\n\n

                                    Retargeting \/ Remarketing<\/strong> to all visitors includes every traffic source. Email Clickers Retargeting focuses on visitors who arrived via email clicks, which often enables tighter intent segmentation and more consistent message sequencing.<\/p>\n\n\n\n

                                    4) Do I need to upload email addresses to run Email Clickers Retargeting?<\/h3>\n\n\n\n

                                    Not necessarily. You can use landing-page-based audiences (people who clicked and visited specific pages). List-based approaches exist too, but the core concept doesn\u2019t require uploading identities if your on-site measurement is set up appropriately and compliantly.<\/p>\n\n\n\n

                                    5) What time window works best for Email Clickers Retargeting?<\/h3>\n\n\n\n

                                    Many programs start with 7\u201314 days for \u201crecent clickers\u201d and expand to 30\u201360 days for reactivation. The best window depends on buying cycle length, audience size, and ad fatigue risk.<\/p>\n\n\n\n

                                    6) How do I prevent wasting Paid Marketing budget on people who already converted?<\/h3>\n\n\n\n

                                    Use exclusions and suppression lists: remove purchasers, registrants, or qualified leads from the Email Clickers Retargeting audience (or move them into a customer lifecycle segment with different messaging).<\/p>\n\n\n\n

                                    7) What\u2019s the biggest mistake teams make with Email Clickers Retargeting?<\/h3>\n\n\n\n

                                    Treating all clickers the same. The most effective Email Clickers Retargeting strategies segment by intent (what they clicked) and recency, then align Retargeting \/ Remarketing<\/strong> creative and offers to that specific context.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                    Email is still one of the strongest intent signals in digital marketing: when someone clicks from a message you sent, they\u2019ve raised their hand. **Email Clickers Retargeting** turns that signal into a focused **Paid Marketing** strategy by using those click actions to build audiences for **Retargeting \/ Remarketing** campaigns across ads and channels.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1912],"tags":[],"class_list":["post-10924","post","type-post","status-publish","format-standard","hentry","category-retargeting-remarketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=10924"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10924\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=10924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=10924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=10924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}