{"id":10920,"date":"2026-03-30T03:39:12","date_gmt":"2026-03-30T03:39:12","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/cross-sell-audience\/"},"modified":"2026-03-30T03:39:12","modified_gmt":"2026-03-30T03:39:12","slug":"cross-sell-audience","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/cross-sell-audience\/","title":{"rendered":"Cross-sell Audience: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Retargeting \/ Remarketing"},"content":{"rendered":"\n

A Cross-sell Audience<\/strong> is a purposely defined group of existing customers (or high-intent users) who are likely to buy an additional, complementary product or service. In Paid Marketing<\/strong>, this audience is most often activated through Retargeting \/ Remarketing<\/strong> because you already have signals\u2014purchases, subscriptions, feature usage, content consumption, or customer status\u2014that indicate what \u201cnext best offer\u201d makes sense.<\/p>\n\n\n\n

Cross-selling matters because acquisition costs keep rising, while customer attention keeps fragmenting. A well-built Cross-sell Audience<\/strong> helps you shift budget toward higher-probability revenue by showing relevant add-on offers to people who already trust you. Done well, it improves efficiency, customer experience, and lifetime value without relying on broad targeting.<\/p>\n\n\n\n

What Is Cross-sell Audience?<\/h2>\n\n\n\n

A Cross-sell Audience<\/strong> is a segment of people who have already converted on one product (or shown strong intent) and are targeted with ads for a related product that increases the value of their original purchase. The core concept is simple: if someone bought Product A, there\u2019s a logical chance they need Product B to complete the solution, improve outcomes, or unlock convenience.<\/p>\n\n\n\n

From a business perspective, the Cross-sell Audience<\/strong> is how you operationalize customer expansion in Paid Marketing<\/strong>. Instead of treating every customer the same, you define who is most likely to adopt what next, based on behavior and customer context.<\/p>\n\n\n\n

Within Retargeting \/ Remarketing<\/strong>, this audience typically comes from:\n– purchase and order history (what they already bought)\n– on-site behavior (category views, add-to-cart, comparisons)\n– CRM lifecycle stage (new customer, active customer, churn risk)\n– product usage events (features used, limits reached)\n– customer support signals (tickets, topics, satisfaction)<\/p>\n\n\n\n

In short: Cross-sell Audience<\/strong> is a segmentation strategy that turns existing customer data into targeted expansion campaigns inside Paid Marketing<\/strong> and Retargeting \/ Remarketing<\/strong>.<\/p>\n\n\n\n

Why Cross-sell Audience Matters in Paid Marketing<\/h2>\n\n\n\n

A high-quality Cross-sell Audience<\/strong> changes the economics of growth. Instead of spending your entire budget fighting for new users, you allocate spend to a group that has already validated fit and trust. That creates several strategic advantages in Paid Marketing<\/strong>:<\/p>\n\n\n\n

    \n
  • Higher conversion probability:<\/strong> Existing customers often need less persuasion than cold prospects. <\/li>\n
  • Better unit economics:<\/strong> Cross-sell can reduce blended CAC because revenue increases without proportional acquisition spend. <\/li>\n
  • More resilient performance:<\/strong> When prospecting CPMs spike or targeting options shrink, Retargeting \/ Remarketing<\/strong> to customers can remain stable. <\/li>\n
  • Competitive advantage:<\/strong> Competitors can bid on your category keywords, but they can\u2019t easily replicate your first-party customer signals and product relationships. <\/li>\n
  • Lifecycle alignment:<\/strong> A Cross-sell Audience<\/strong> supports customer lifecycle marketing\u2014onboarding, adoption, expansion\u2014rather than one-off transactions.<\/li>\n<\/ul>\n\n\n\n

    Practically, this is how many teams make Paid Marketing<\/strong> contribute not only to new customer acquisition, but also to retention and expansion revenue.<\/p>\n\n\n\n

    How Cross-sell Audience Works<\/h2>\n\n\n\n

    A Cross-sell Audience<\/strong> is conceptual, but it becomes operational through a repeatable workflow:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger (signals that indicate cross-sell readiness)<\/strong>\n Typical triggers include a recent purchase, a subscription renewal, hitting a usage threshold, viewing a complementary category, or completing an onboarding milestone.<\/p>\n<\/li>\n

    2. \n

      Analysis \/ Processing (deciding the \u201cnext best offer\u201d)<\/strong>\n You map product relationships and user intent. This might be rule-based (if bought X, recommend Y), model-assisted (propensity scoring), or a hybrid. You also apply eligibility rules: exclude refunded orders, filter by region, respect frequency caps, and ensure the offer fits the customer\u2019s plan or device.<\/p>\n<\/li>\n

    3. \n

      Execution \/ Application (activation in Paid Marketing)<\/strong>\n You push the segment into ad platforms and run Retargeting \/ Remarketing<\/strong> campaigns with tailored creative and landing pages. Messaging focuses on complementarity (\u201ccomplete your setup\u201d), outcomes (\u201cget more value\u201d), and convenience (\u201cadd in one click\u201d).<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome (measurable business results)<\/strong>\n Success is measured by incremental revenue, attach rate, repeat purchase rate, and efficiency metrics like ROAS or cost per incremental purchase\u2014ideally using controlled measurement methods.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      This approach turns \u201cwe should cross-sell more\u201d into a measurable Paid Marketing<\/strong> program.<\/p>\n\n\n\n

      Key Components of Cross-sell Audience<\/h2>\n\n\n\n

      Building and maintaining a Cross-sell Audience<\/strong> requires more than a list upload. The strongest programs include:<\/p>\n\n\n\n

      Data inputs<\/h3>\n\n\n\n
        \n
      • transaction and order data (SKU, category, margin, return status)<\/li>\n
      • customer profile attributes (plan, tenure, region)<\/li>\n
      • behavioral events (views, searches, feature usage)<\/li>\n
      • service signals (support topics, NPS\/CSAT where appropriate)<\/li>\n<\/ul>\n\n\n\n

        Systems and processes<\/h3>\n\n\n\n
          \n
        • a reliable identity and audience-matching method (with consent controls)<\/li>\n
        • a segmentation layer (rules, tags, lifecycle stages)<\/li>\n
        • event tracking and conversion measurement<\/li>\n
        • creative operations tied to product bundles and offers<\/li>\n<\/ul>\n\n\n\n

          Governance and responsibilities<\/h3>\n\n\n\n
            \n
          • marketing owns segmentation strategy and campaign execution in Paid Marketing<\/strong><\/li>\n
          • analytics owns measurement design and incrementality checks<\/li>\n
          • product\/commerce teams define product relationships, bundles, and eligibility<\/li>\n
          • privacy\/legal ensure compliant data usage and retention<\/li>\n<\/ul>\n\n\n\n

            Core metrics to monitor<\/h3>\n\n\n\n
              \n
            • attach rate (cross-sell adoption)<\/li>\n
            • incremental revenue and contribution margin<\/li>\n
            • audience size, match rate, and freshness<\/li>\n
            • frequency, reach, and suppression effectiveness<\/li>\n<\/ul>\n\n\n\n

              These components keep Cross-sell Audience<\/strong> efforts accurate, scalable, and safe within Retargeting \/ Remarketing<\/strong>.<\/p>\n\n\n\n

              Types of Cross-sell Audience<\/h2>\n\n\n\n

              \u201cTypes\u201d are usually practical distinctions rather than formal categories. Common approaches include:<\/p>\n\n\n\n

                \n
              1. \n

                Post-purchase cross-sell audiences<\/strong>\n Customers who bought within a defined window (e.g., last 7\/30\/90 days). Best for accessories, setup items, onboarding upgrades, or replenishment-adjacent offers.<\/p>\n<\/li>\n

              2. \n

                Behavior-based cross-sell audiences<\/strong>\n Users who viewed complementary categories, compared products, or engaged with content that implies a related need\u2014often activated through Retargeting \/ Remarketing<\/strong> events.<\/p>\n<\/li>\n

              3. \n

                Lifecycle-based cross-sell audiences<\/strong>\n Segments based on customer stage: new, active, power user, renewal-window, or expansion-ready. This is common in subscription and SaaS Paid Marketing<\/strong>.<\/p>\n<\/li>\n

              4. \n

                Value-tier cross-sell audiences<\/strong>\n High-LTV or high-margin cohorts get premium add-ons; lower-LTV cohorts get starter bundles or lower-commitment offers.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                The best Cross-sell Audience<\/strong> type depends on purchase frequency, consideration time, and product complexity.<\/p>\n\n\n\n

                Real-World Examples of Cross-sell Audience<\/h2>\n\n\n\n

                Example 1: Ecommerce accessories after a core purchase<\/h3>\n\n\n\n

                A customer buys a camera. A Cross-sell Audience<\/strong> is created for \u201ccamera buyers in last 14 days,\u201d excluding anyone who already purchased a memory card or bag. In Paid Marketing<\/strong>, Retargeting \/ Remarketing<\/strong> ads highlight compatible accessories and a limited-time bundle discount. Landing pages pre-filter to compatible items to reduce friction.<\/p>\n\n\n\n

                Example 2: SaaS feature expansion based on usage thresholds<\/h3>\n\n\n\n

                Users on a basic plan hit 80% of their usage limit. They enter a Cross-sell Audience<\/strong> for an add-on pack or plan upgrade. Retargeting \/ Remarketing<\/strong> campaigns run on a short window (7\u201321 days) with messaging focused on preventing interruption and unlocking features they already attempted to use.<\/p>\n\n\n\n

                Example 3: B2B services cross-sell after initial engagement<\/h3>\n\n\n\n

                A business purchases a website audit. A Cross-sell Audience<\/strong> targets \u201caudit purchasers who visited pricing for ongoing services\u201d but did not request a proposal. In Paid Marketing<\/strong>, Retargeting \/ Remarketing<\/strong> creative offers a consultation and shows case studies tied to the audit findings, aligning the next service with the initial intent.<\/p>\n\n\n\n

                Each scenario works because the Cross-sell Audience<\/strong> is defined by meaningful signals, not broad demographics.<\/p>\n\n\n\n

                Benefits of Using Cross-sell Audience<\/h2>\n\n\n\n

                A strong Cross-sell Audience<\/strong> program can deliver:<\/p>\n\n\n\n

                  \n
                • Improved ROAS and lower CPA<\/strong> versus cold acquisition, especially when the offer is truly complementary. <\/li>\n
                • Higher customer lifetime value<\/strong> by increasing product adoption and repeat purchase frequency. <\/li>\n
                • More efficient budget allocation<\/strong> in Paid Marketing<\/strong>, shifting spend toward high-probability cohorts. <\/li>\n
                • Better customer experience<\/strong> because ads feel helpful (\u201cyou might need this next\u201d) rather than repetitive. <\/li>\n
                • Stronger first-party strategy<\/strong> as Retargeting \/ Remarketing<\/strong> increasingly depends on quality customer data and consented signals.<\/li>\n<\/ul>\n\n\n\n

                  Importantly, the benefit is not just \u201cmore conversions,\u201d but more profitable conversions when you align offers with margin and customer needs.<\/p>\n\n\n\n

                  Challenges of Cross-sell Audience<\/h2>\n\n\n\n

                  Cross-sell can underperform or create brand risk if implemented poorly. Common challenges include:<\/p>\n\n\n\n

                    \n
                  • Bad product mapping:<\/strong> If \u201cbought X \u2192 show Y\u201d is not truly complementary, you get wasted spend and ad fatigue. <\/li>\n
                  • Timing mistakes:<\/strong> Showing an add-on too early (before the customer receives the product) or too late (need already solved) reduces conversion. <\/li>\n
                  • Data freshness and identity matching:<\/strong> Delayed purchase events or low match rates can shrink the Cross-sell Audience<\/strong> and distort measurement. <\/li>\n
                  • Measurement complexity:<\/strong> In Retargeting \/ Remarketing<\/strong>, many users would buy anyway. Without incrementality thinking, you may over-credit ads. <\/li>\n
                  • Overexposure:<\/strong> Customers can feel spammed if they see the same cross-sell ads across every channel, harming trust. <\/li>\n
                  • Privacy and consent constraints:<\/strong> Customer data usage must follow consent, retention, and purpose limitations\u2014especially when activating audiences in Paid Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                    Treat these as design constraints, not afterthoughts.<\/p>\n\n\n\n

                    Best Practices for Cross-sell Audience<\/h2>\n\n\n\n

                    To make Cross-sell Audience<\/strong> work reliably:<\/p>\n\n\n\n

                      \n
                    • Start with clear product relationships:<\/strong> Define 5\u201320 high-confidence cross-sell pairs or bundles before scaling. <\/li>\n
                    • Use suppression aggressively:<\/strong> Exclude people who already bought the add-on, returned the base product, or opened a support issue related to dissatisfaction. <\/li>\n
                    • Set timing windows by category:<\/strong> Fast accessories may need a 3\u201314 day window; considered upgrades may need 14\u201360 days. <\/li>\n
                    • Sequence creative:<\/strong> Use a progression (education \u2192 social proof \u2192 offer) instead of repeating one discount ad. <\/li>\n
                    • Align landing pages to the segment:<\/strong> Pre-filter compatibility, show \u201cworks with what you bought,\u201d and minimize steps. <\/li>\n
                    • Control frequency:<\/strong> Cap impressions and rotate creative to avoid fatigue in Retargeting \/ Remarketing<\/strong>. <\/li>\n
                    • Measure incrementality:<\/strong> Use holdouts, geo tests, or platform experiments where possible\u2014especially for high-spend Paid Marketing<\/strong> programs. <\/li>\n
                    • Optimize for margin, not just revenue:<\/strong> A Cross-sell Audience<\/strong> can inflate top-line sales while reducing profitability if discounts are uncontrolled.<\/li>\n<\/ul>\n\n\n\n

                      Tools Used for Cross-sell Audience<\/h2>\n\n\n\n

                      You can run a Cross-sell Audience<\/strong> program with many stacks, but the tool categories are consistent:<\/p>\n\n\n\n

                        \n
                      • Analytics tools:<\/strong> event tracking, funnel analysis, cohort retention, attribution, and experimentation to understand what add-ons genuinely lift value. <\/li>\n
                      • Ad platforms:<\/strong> to activate Retargeting \/ Remarketing<\/strong> audiences, set frequency caps, manage creative rotation, and optimize toward conversion events. <\/li>\n
                      • CRM systems:<\/strong> customer status, lifecycle stage, and purchase history used to define the Cross-sell Audience<\/strong> and exclusions. <\/li>\n
                      • Customer data platforms \/ audience management:<\/strong> unify events, build segments, manage identity resolution, and enforce governance. <\/li>\n
                      • Marketing automation tools:<\/strong> orchestrate timing (e.g., after delivery confirmation) and coordinate messaging across email and Paid Marketing<\/strong>. <\/li>\n
                      • Reporting dashboards:<\/strong> consolidate spend, revenue, incremental lift, and audience health metrics into a weekly operating view.<\/li>\n<\/ul>\n\n\n\n

                        The point isn\u2019t a specific vendor\u2014it\u2019s having reliable segmentation, activation, and measurement loops.<\/p>\n\n\n\n

                        Metrics Related to Cross-sell Audience<\/h2>\n\n\n\n

                        Track performance beyond surface-level conversions. Useful metrics include:<\/p>\n\n\n\n

                          \n
                        • Attach rate:<\/strong> percent of base-product buyers who buy the add-on within a window. <\/li>\n
                        • Incremental lift:<\/strong> the portion of cross-sell conversions caused by ads (vs. organic behavior). <\/li>\n
                        • Cost per incremental purchase (or cost per incremental dollar):<\/strong> a better efficiency measure than blended CPA. <\/li>\n
                        • ROAS \/ contribution ROAS:<\/strong> incorporate margin, returns, and discounting where possible. <\/li>\n
                        • Audience match rate and size:<\/strong> tells you whether your Cross-sell Audience<\/strong> is activatable at scale. <\/li>\n
                        • Frequency and reach:<\/strong> critical for Retargeting \/ Remarketing<\/strong> health and fatigue management. <\/li>\n
                        • Time-to-second-purchase:<\/strong> indicates whether your timing and sequencing are improving customer momentum.<\/li>\n<\/ul>\n\n\n\n

                          If your Paid Marketing<\/strong> reporting can\u2019t separate incremental from expected repeat purchases, treat results as directional and invest in testing.<\/p>\n\n\n\n

                          Future Trends of Cross-sell Audience<\/h2>\n\n\n\n

                          Several shifts are shaping how Cross-sell Audience<\/strong> evolves in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                            \n
                          • More AI-assisted offer selection:<\/strong> Propensity models and \u201cnext best action\u201d logic will increasingly choose which cross-sell to show, not just whom to target. <\/li>\n
                          • Creative automation with guardrails:<\/strong> Faster variant production will help match messages to segments, while governance will be essential to avoid irrelevant recommendations. <\/li>\n
                          • Privacy-driven measurement changes:<\/strong> Less reliance on user-level tracking and more emphasis on aggregated reporting, modeled conversions, and incrementality tests in Retargeting \/ Remarketing<\/strong>. <\/li>\n
                          • First-party data maturity:<\/strong> Brands will invest more in clean, consented event pipelines to keep the Cross-sell Audience<\/strong> fresh and accurate. <\/li>\n
                          • Lifecycle-centric budget planning:<\/strong> Expansion and retention spend will become a standard line item alongside prospecting in Paid Marketing<\/strong>, rather than an afterthought.<\/li>\n<\/ul>\n\n\n\n

                            Teams that treat cross-sell as a system\u2014data \u2192 segmentation \u2192 activation \u2192 measurement\u2014will outperform teams that treat it as a one-off campaign.<\/p>\n\n\n\n

                            Cross-sell Audience vs Related Terms<\/h2>\n\n\n\n

                            Cross-sell Audience vs Upsell Audience<\/strong>\nA Cross-sell Audience<\/strong> targets complementary products (different item that pairs well). An upsell audience targets a higher-tier or more expensive version of the same product family (e.g., basic to premium). Both can use Retargeting \/ Remarketing<\/strong>, but the creative and value justification differ.<\/p>\n\n\n\n

                            Cross-sell Audience vs Lookalike\/Similar Audience<\/strong>\nLookalikes find new people who resemble converters; a Cross-sell Audience<\/strong> targets known customers or high-intent users for expansion. Lookalikes are primarily for prospecting, while cross-sell is typically a customer marketing motion within Paid Marketing<\/strong>.<\/p>\n\n\n\n

                            Cross-sell Audience vs Re-engagement\/Winback Audience<\/strong>\nWinback focuses on reactivating lapsed customers. A Cross-sell Audience<\/strong> usually focuses on active or recently converted customers and aims to deepen adoption, not simply bring someone back.<\/p>\n\n\n\n

                            Who Should Learn Cross-sell Audience<\/h2>\n\n\n\n
                              \n
                            • Marketers:<\/strong> to build profitable growth loops beyond acquisition and run cleaner Retargeting \/ Remarketing<\/strong> programs. <\/li>\n
                            • Analysts:<\/strong> to design incrementality tests, interpret cross-sell lift, and prevent over-attribution in Paid Marketing<\/strong>. <\/li>\n
                            • Agencies:<\/strong> to create repeatable audience frameworks and creative sequences for clients with multiple products or tiers. <\/li>\n
                            • Business owners and founders:<\/strong> to improve LTV and cash efficiency, especially when acquisition becomes expensive. <\/li>\n
                            • Developers and data teams:<\/strong> to implement event pipelines, audience syncs, and governance that make the Cross-sell Audience<\/strong> accurate and privacy-safe.<\/li>\n<\/ul>\n\n\n\n

                              Summary of Cross-sell Audience<\/h2>\n\n\n\n

                              A Cross-sell Audience<\/strong> is a defined segment of existing customers (or high-intent users) likely to buy a complementary product next. It matters because it improves efficiency, increases lifetime value, and makes Paid Marketing<\/strong> less dependent on ever-more-expensive acquisition. In practice, it lives inside Retargeting \/ Remarketing<\/strong> workflows where first-party signals\u2014purchases, behaviors, lifecycle stage\u2014determine eligibility, timing, and the next best offer.<\/p>\n\n\n\n

                              Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                              1) What is a Cross-sell Audience in simple terms?<\/h3>\n\n\n\n

                              A Cross-sell Audience<\/strong> is a group of customers selected because they\u2019re likely to buy an additional product that complements what they already purchased.<\/p>\n\n\n\n

                              2) Is Cross-sell Audience only used in Retargeting \/ Remarketing?<\/h3>\n\n\n\n

                              It\u2019s most common in Retargeting \/ Remarketing<\/strong> because you\u2019re targeting known customers or recent visitors, but you can also use it in broader Paid Marketing<\/strong> (for example, targeting logged-in users or CRM-based segments across channels).<\/p>\n\n\n\n

                              3) How do I choose what products to cross-sell?<\/h3>\n\n\n\n

                              Start with customer needs and product logic: compatibility, common bundles, shared use cases, and post-purchase \u201cnext steps.\u201d Validate with historical attach rates and margin, then refine based on test results.<\/p>\n\n\n\n

                              4) What\u2019s the difference between cross-sell and upsell audiences?<\/h3>\n\n\n\n

                              Cross-sell promotes complementary items; upsell promotes a higher tier of the same item or plan. Both can be activated in Paid Marketing<\/strong>, but they rely on different value propositions.<\/p>\n\n\n\n

                              5) How big should a Cross-sell Audience be?<\/h3>\n\n\n\n

                              Big enough to exit learning phases and deliver stable reach, but not so broad that relevance drops. Many teams start with narrow, high-intent segments (recent buyers) and expand to behavior- and lifecycle-based groups as measurement improves.<\/p>\n\n\n\n

                              6) How do I measure if my cross-sell ads are truly incremental?<\/h3>\n\n\n\n

                              Use holdout tests, platform lift experiments, or geo-based testing to estimate what would have happened without ads. This is especially important in Retargeting \/ Remarketing<\/strong>, where organic repeat purchases can be high.<\/p>\n\n\n\n

                              7) What are common mistakes with Cross-sell Audience campaigns?<\/h3>\n\n\n\n

                              The biggest issues are irrelevant product pairing, poor timing, weak suppression (showing ads to people who already bought), over-frequency, and optimizing Paid Marketing<\/strong> purely for attributed ROAS instead of incremental profit.<\/p>\n","protected":false},"excerpt":{"rendered":"

                              A **Cross-sell Audience** is a purposely defined group of existing customers (or high-intent users) who are likely to buy an additional, complementary product or service. In **Paid Marketing**, this audience is most often activated through **Retargeting \/ Remarketing** because you already have signals\u2014purchases, subscriptions, feature usage, content consumption, or customer status\u2014that indicate what \u201cnext best offer\u201d makes sense.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1912],"tags":[],"class_list":["post-10920","post","type-post","status-publish","format-standard","hentry","category-retargeting-remarketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=10920"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10920\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=10920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=10920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=10920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}