{"id":10919,"date":"2026-03-30T03:37:21","date_gmt":"2026-03-30T03:37:21","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/crm-retargeting\/"},"modified":"2026-03-30T03:37:21","modified_gmt":"2026-03-30T03:37:21","slug":"crm-retargeting","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/crm-retargeting\/","title":{"rendered":"CRM Retargeting: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Retargeting \/ Remarketing"},"content":{"rendered":"\n<p>CRM Retargeting is a Paid Marketing approach that uses customer relationship management (CRM) data\u2014such as leads, customers, and lifecycle status\u2014to re-engage known audiences with tailored ads. Unlike tactics that rely primarily on anonymous browsing behavior, CRM Retargeting typically activates first-party identifiers (for example, email addresses or phone numbers) and customer attributes to power Retargeting \/ Remarketing campaigns across ad channels.<\/p>\n\n\n\n<p>This matters because modern Paid Marketing is increasingly constrained by privacy changes, reduced third-party tracking, and higher acquisition costs. CRM Retargeting helps marketers shift from \u201crenting attention\u201d to building durable audience strategies rooted in consented data, smarter segmentation, and clearer customer intent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is CRM Retargeting?<\/h2>\n\n\n\n<p>CRM Retargeting is the practice of using records from your CRM\u2014such as prospects, trial users, customers, and churned accounts\u2014to build audiences for Paid Marketing campaigns. The goal is to deliver relevant messaging based on relationship stage (lead vs. customer), product usage, purchase history, or sales activity.<\/p>\n\n\n\n<p>At its core, CRM Retargeting connects customer data to Retargeting \/ Remarketing execution. Instead of retargeting only \u201csite visitors,\u201d you can retarget (and suppress) audiences like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales-qualified leads who stalled<\/li>\n<li>Trial users who didn\u2019t activate key features<\/li>\n<li>Customers eligible for renewal or upsell<\/li>\n<li>Former customers who churned in the last 90 days<\/li>\n<\/ul>\n\n\n\n<p>Business-wise, CRM Retargeting turns your CRM into an audience engine. It lets you align Paid Marketing with revenue operations by marketing to the same people your sales and customer success teams are already working with\u2014using consistent definitions, stages, and priorities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why CRM Retargeting Matters in Paid Marketing<\/h2>\n\n\n\n<p>CRM Retargeting is strategically important because it improves relevance and reduces wasted spend. In many accounts, the biggest Paid Marketing inefficiency is targeting people who are either too early (low intent) or already converted (no longer need acquisition messaging). CRM-based audiences let you target, exclude, and sequence ads with far more precision than broad prospecting.<\/p>\n\n\n\n<p>Key outcomes CRM Retargeting can influence include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher conversion rates by matching message to lifecycle stage  <\/li>\n<li>Lower cost per acquisition by focusing on warmer, known audiences  <\/li>\n<li>Better pipeline quality by prioritizing leads with sales signals  <\/li>\n<li>Stronger retention and expansion by supporting post-purchase journeys  <\/li>\n<\/ul>\n\n\n\n<p>In competitive markets, CRM Retargeting can become a defensible advantage. Competitors may buy the same keywords and run similar creatives, but they can\u2019t replicate your first-party data, lifecycle intelligence, and customer insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How CRM Retargeting Works<\/h2>\n\n\n\n<p>In practice, CRM Retargeting works as a workflow that turns CRM records into addressable audiences, then measures downstream outcomes.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\n<p><strong>Input \/ trigger (data signals)<\/strong><br\/>\n   Data enters from CRM objects and events: lead status changes, opportunity stages, product activation milestones, purchases, renewals, support tickets, or churn flags. The most effective programs define which fields are \u201csource of truth\u201d and how often they update.<\/p>\n<\/li>\n<li>\n<p><strong>Processing (identity + segmentation)<\/strong><br\/>\n   Records are cleaned and segmented into meaningful cohorts (for example, \u201cdemo booked but no-show,\u201d \u201ctrial started, activation incomplete,\u201d \u201ccustomer renewal in 30 days\u201d). If identifiers are used for ad matching, they are typically transformed into privacy-preserving formats during onboarding and matched within ad platforms according to their policies.<\/p>\n<\/li>\n<li>\n<p><strong>Execution (campaign activation)<\/strong><br\/>\n   Audiences are synced to Paid Marketing channels and mapped to campaigns and creatives. This is where Retargeting \/ Remarketing strategy shows up: sequencing, exclusions, frequency management, and tailored offers.<\/p>\n<\/li>\n<li>\n<p><strong>Output \/ outcome (measurement + iteration)<\/strong><br\/>\n   Performance is assessed against business goals such as qualified leads, pipeline value, purchases, or renewals. Insights feed back into segmentation, creative, and budget allocation to continuously refine CRM Retargeting effectiveness.<\/p>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Key Components of CRM Retargeting<\/h2>\n\n\n\n<p>Strong CRM Retargeting programs are built from a few essential components working together:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data foundations<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accurate CRM fields and lifecycle definitions<\/strong> (lead stages, opportunity stages, customer status)<\/li>\n<li><strong>First-party identifiers<\/strong> suitable for matching (while honoring consent and compliance)<\/li>\n<li><strong>Event data<\/strong> (site, product, or offline conversions) to enrich segmentation<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Systems and integrations<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM system<\/strong> as the audience source of truth  <\/li>\n<li><strong>Data pipelines or sync processes<\/strong> to keep audiences fresh (daily or near real-time, depending on need)  <\/li>\n<li><strong>Ad platform audience features<\/strong> to activate lists and measure conversions  <\/li>\n<li><strong>Analytics and attribution<\/strong> to connect Paid Marketing exposure to outcomes  <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Governance and responsibilities<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear ownership across marketing ops, performance marketing, sales ops, and analytics  <\/li>\n<li>Documented audience definitions and naming conventions  <\/li>\n<li>Policies for consent, suppression, retention windows, and data minimization  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Types of CRM Retargeting<\/h2>\n\n\n\n<p>\u201cTypes\u201d of CRM Retargeting are best understood as common approaches to segmentation and intent, rather than rigid categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Lifecycle-stage retargeting<\/h3>\n\n\n\n<p>Targets cohorts based on where they are in the funnel: new lead, marketing-qualified, sales-qualified, opportunity, customer, renewal, churned. This is the most common form of CRM Retargeting in Paid Marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Account-based retargeting (B2B)<\/h3>\n\n\n\n<p>Uses account lists (target accounts, open opportunities, strategic customers) and role-based cohorts. It often pairs with Retargeting \/ Remarketing to keep brand and product value visible across long sales cycles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Product- or behavior-informed CRM retargeting<\/h3>\n\n\n\n<p>Segments CRM audiences using product usage signals (activation, feature adoption, inactivity) or customer health indicators, then targets ads to reduce churn, drive adoption, or promote add-ons.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Win-back and renewal retargeting<\/h3>\n\n\n\n<p>Focuses on churned customers, expiring subscriptions, or lapsed buyers with tailored incentives and messaging designed for reactivation rather than acquisition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Suppression-based CRM retargeting<\/h3>\n\n\n\n<p>Just as important as targeting: excluding customers, recent converters, employees, or unqualified leads to prevent wasted Paid Marketing spend and poor user experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real-World Examples of CRM Retargeting<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Example 1: SaaS trial activation (mid-funnel)<\/h3>\n\n\n\n<p>A software company creates CRM Retargeting audiences for \u201ctrial started\u201d users, split by activation progress. Users who haven\u2019t completed onboarding see ads highlighting the fastest path to first value, while activated users see ads promoting advanced features or templates. This Retargeting \/ Remarketing strategy reduces drop-off and improves trial-to-paid conversion without increasing prospecting budgets in Paid Marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example 2: E-commerce repeat purchase and suppression<\/h3>\n\n\n\n<p>A retailer syncs CRM audiences for recent buyers and high-value customers. Recent buyers are suppressed from acquisition ads for two weeks and instead receive cross-sell ads based on their purchase category. High-value customers receive early-access promotions. This CRM Retargeting setup improves efficiency by reducing redundant spend while making Retargeting \/ Remarketing feel more personalized.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example 3: B2B pipeline acceleration<\/h3>\n\n\n\n<p>A B2B company builds audiences for open opportunities older than 30 days and for deals in \u201clegal\/procurement.\u201d Ads focus on proof points (security, ROI calculators, case studies) rather than introductory benefits. CRM Retargeting here supports sales cycles by reinforcing trust during evaluation, making Paid Marketing a pipeline accelerator instead of just a lead generator.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Using CRM Retargeting<\/h2>\n\n\n\n<p>CRM Retargeting can improve both performance and customer experience when implemented thoughtfully:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher relevance and better conversion rates<\/strong> by aligning ads to known lifecycle stages  <\/li>\n<li><strong>Lower wasted spend<\/strong> through suppression of converters and low-priority segments  <\/li>\n<li><strong>Better frequency control<\/strong> by separating audiences and pacing exposure  <\/li>\n<li><strong>More consistent messaging<\/strong> across sales and marketing touchpoints  <\/li>\n<li><strong>Improved measurement quality<\/strong> because segments reflect real business states (lead, opportunity, customer)  <\/li>\n<li><strong>Stronger retention and expansion<\/strong> by extending Retargeting \/ Remarketing beyond acquisition into post-sale journeys  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges of CRM Retargeting<\/h2>\n\n\n\n<p>CRM Retargeting also introduces real constraints that teams must plan for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data and identity challenges<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Incomplete or inconsistent CRM data<\/strong> (messy stages, outdated records, duplicated contacts)  <\/li>\n<li><strong>Low match rates<\/strong> when identifiers are missing or formatted inconsistently  <\/li>\n<li><strong>Latency<\/strong> between CRM updates and audience refreshes, leading to mistimed ads  <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Measurement and strategy risks<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attribution confusion<\/strong> when multiple channels influence the same known customers  <\/li>\n<li><strong>Over-targeting<\/strong> that creates ad fatigue or feels intrusive  <\/li>\n<li><strong>Misaligned incentives<\/strong> (optimizing for cheap conversions instead of incremental value)  <\/li>\n<li><strong>False precision<\/strong> if lifecycle stages are not reliably maintained  <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Compliance and governance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consent management<\/strong> and policy alignment across regions and channels  <\/li>\n<li><strong>Suppression obligations<\/strong> (opt-outs, sensitive categories, internal users)  <\/li>\n<li><strong>Data minimization<\/strong>\u2014only activating what\u2019s necessary for Paid Marketing goals  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practices for CRM Retargeting<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\n<p><strong>Start with suppression before expansion<\/strong><br\/>\n   Exclude customers, recent purchasers, and existing opportunities from acquisition campaigns. This often yields immediate efficiency gains in Paid Marketing.<\/p>\n<\/li>\n<li>\n<p><strong>Define audiences by decisions, not demographics<\/strong><br\/>\n   Create segments around lifecycle events and intent: \u201cdemo requested,\u201d \u201ctrial stalled,\u201d \u201crenewal due,\u201d \u201cinactive 14 days.\u201d These outperform vague cohorts in Retargeting \/ Remarketing.<\/p>\n<\/li>\n<li>\n<p><strong>Keep audience freshness aligned to the buying cycle<\/strong><br\/>\n   High-velocity funnels may need daily updates; longer B2B cycles may tolerate weekly. Stale audiences are a common reason CRM Retargeting underperforms.<\/p>\n<\/li>\n<li>\n<p><strong>Sequence messaging with clear next steps<\/strong><br\/>\n   Use simple journeys: problem \u2192 proof \u2192 offer \u2192 reminder. Avoid showing the same creative to every CRM cohort.<\/p>\n<\/li>\n<li>\n<p><strong>Control frequency and watch overlap<\/strong><br\/>\n   If a person belongs to multiple lists (lead + webinar attendee), set priorities and exclusions to prevent duplicated impressions.<\/p>\n<\/li>\n<li>\n<p><strong>Measure incrementality where possible<\/strong><br\/>\n   Use holdouts, geo tests, or carefully designed comparisons to estimate what CRM Retargeting truly adds beyond organic demand and existing sales motion.<\/p>\n<\/li>\n<li>\n<p><strong>Align with sales and customer success<\/strong><br\/>\n   Ensure the ads support real conversations happening in the CRM. When Retargeting \/ Remarketing mirrors sales enablement, it feels consistent rather than random.<\/p>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Tools Used for CRM Retargeting<\/h2>\n\n\n\n<p>CRM Retargeting is less about one tool and more about a connected stack:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM systems<\/strong> to store lifecycle stages, contact\/account records, and pipeline status  <\/li>\n<li><strong>Marketing automation platforms<\/strong> to manage segmentation rules and lifecycle orchestration  <\/li>\n<li><strong>Ad platforms<\/strong> that support customer list audiences and conversion measurement within Paid Marketing  <\/li>\n<li><strong>Tag management and event collection<\/strong> to capture behavioral signals that enrich CRM segments  <\/li>\n<li><strong>Analytics tools<\/strong> for cohort analysis, attribution, and funnel reporting across Retargeting \/ Remarketing campaigns  <\/li>\n<li><strong>Data warehouses \/ CDPs<\/strong> to unify identifiers, deduplicate records, and govern audience creation  <\/li>\n<li><strong>Reporting dashboards<\/strong> to standardize KPIs (ROAS, CAC, pipeline, retention) across teams  <\/li>\n<\/ul>\n\n\n\n<p>The most important \u201ctool\u201d is often the integration layer and process discipline that keeps CRM data accurate, timely, and consistently mapped to campaign logic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metrics Related to CRM Retargeting<\/h2>\n\n\n\n<p>To evaluate CRM Retargeting, use a mix of performance, efficiency, and business impact metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Match rate<\/strong>: the share of CRM records that can be matched to ad-platform users  <\/li>\n<li><strong>Audience size and reach<\/strong>: practical scale for each lifecycle cohort  <\/li>\n<li><strong>Frequency and recency<\/strong>: whether Retargeting \/ Remarketing is overexposing known users  <\/li>\n<li><strong>Conversion rate (CVR)<\/strong> and <strong>cost per conversion<\/strong> by CRM segment  <\/li>\n<li><strong>Return on ad spend (ROAS)<\/strong> or <strong>marketing efficiency ratio<\/strong> (when revenue is available)  <\/li>\n<li><strong>Customer acquisition cost (CAC)<\/strong> and <strong>payback period<\/strong> for acquisition-focused segments  <\/li>\n<li><strong>Pipeline metrics<\/strong> (for B2B): cost per qualified lead, cost per opportunity, pipeline influenced, win rate shifts  <\/li>\n<li><strong>Retention\/expansion metrics<\/strong>: renewal rate, churn rate, reactivation rate, expansion revenue influenced  <\/li>\n<li><strong>Incremental lift<\/strong>: estimated additional conversions attributable to CRM Retargeting versus a baseline  <\/li>\n<\/ul>\n\n\n\n<p>Segment-level reporting is crucial; a blended ROAS can hide the fact that one cohort is driving nearly all value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Future Trends of CRM Retargeting<\/h2>\n\n\n\n<p>CRM Retargeting is evolving as Paid Marketing becomes more first-party-data-driven and privacy-aware.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>More automation in segmentation and bidding<\/strong>: systems will increasingly predict next best actions (reactivation vs. upsell) and allocate spend dynamically.  <\/li>\n<li><strong>Deeper personalization with safeguards<\/strong>: creative and offers will align to lifecycle and product signals, while teams adopt stricter governance to avoid \u201ccreepy\u201d messaging.  <\/li>\n<li><strong>Privacy and measurement shifts<\/strong>: expect continued limitations on user-level tracking, pushing marketers toward aggregated reporting, modeled conversions, and experiment-led measurement.  <\/li>\n<li><strong>Data clean room-style collaboration<\/strong>: larger advertisers will rely more on privacy-preserving analysis to understand overlap and incrementality without exposing raw identifiers.  <\/li>\n<li><strong>CRM as a strategic asset<\/strong>: the organizations with clean lifecycle data and disciplined operations will get more durable Retargeting \/ Remarketing performance than those relying on ephemeral tracking.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">CRM Retargeting vs Related Terms<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">CRM Retargeting vs pixel-based retargeting<\/h3>\n\n\n\n<p>Pixel-based retargeting primarily targets anonymous users based on site\/app visits. CRM Retargeting targets known records from the CRM and can include non-website signals (sales stage, subscription status). In Paid Marketing, many teams use both: pixel audiences for broad Retargeting \/ Remarketing, and CRM audiences for precision and suppression.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRM Retargeting vs lookalike\/similar audiences<\/h3>\n\n\n\n<p>Lookalikes expand to new people who \u201cresemble\u201d your customers; CRM Retargeting re-engages the customers and leads you already have. Lookalikes are prospecting; CRM Retargeting is typically mid-funnel, retention, or pipeline acceleration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRM Retargeting vs email nurturing<\/h3>\n\n\n\n<p>Email nurturing uses owned channels to message subscribers directly. CRM Retargeting uses paid media to reach those same cohorts across ad inventory. The strongest strategies coordinate both so Paid Marketing reinforces key messages while email handles deeper education.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who Should Learn CRM Retargeting<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketers and performance teams<\/strong> benefit by improving targeting precision, lowering wasted spend, and expanding Retargeting \/ Remarketing beyond site visitors.  <\/li>\n<li><strong>Analysts<\/strong> gain a clearer framework for cohort measurement, match-rate diagnostics, and incrementality testing in Paid Marketing.  <\/li>\n<li><strong>Agencies<\/strong> can differentiate by operationalizing CRM Retargeting with strong governance, audience taxonomy, and lifecycle-based creative strategy.  <\/li>\n<li><strong>Business owners and founders<\/strong> can connect ad spend to real revenue stages\u2014pipeline, retention, and LTV\u2014not just clicks.  <\/li>\n<li><strong>Developers and marketing ops<\/strong> play a key role in integrations, data quality, consent workflows, and reliable audience refreshes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Summary of CRM Retargeting<\/h2>\n\n\n\n<p>CRM Retargeting is the use of CRM data to build and activate targeted audiences in Paid Marketing. It strengthens Retargeting \/ Remarketing by shifting from anonymous behavior-only targeting to lifecycle-aware messaging, smarter suppression, and segmentation tied to real business outcomes. Done well, CRM Retargeting improves efficiency, increases relevance, and helps teams measure impact across acquisition, pipeline acceleration, and retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1) What is CRM Retargeting in simple terms?<\/h3>\n\n\n\n<p>CRM Retargeting is running paid ads to people already in your CRM\u2014leads, customers, or churned users\u2014using segments like lifecycle stage or purchase history to tailor messaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Is CRM Retargeting the same as Retargeting \/ Remarketing?<\/h3>\n\n\n\n<p>Not exactly. Retargeting \/ Remarketing is the broader category of re-engaging audiences; CRM Retargeting is a specific approach that uses CRM-based lists and lifecycle signals rather than only site-visitor behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) Does CRM Retargeting work without third-party cookies?<\/h3>\n\n\n\n<p>Often, yes. Many CRM Retargeting workflows rely on first-party identifiers and platform matching rather than third-party cookies, which is why it\u2019s increasingly important in modern Paid Marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) What data should I include in CRM audiences?<\/h3>\n\n\n\n<p>Start with minimal, high-confidence fields: lifecycle stage, recent conversion status, and basic identifiers needed for matching. Add enrichment (product usage, purchase category, renewal window) once governance and accuracy are solid.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5) How do I avoid wasting money targeting existing customers?<\/h3>\n\n\n\n<p>Use suppression lists and clear exclusions. A common best practice is to exclude recent purchasers from acquisition campaigns and reserve CRM Retargeting for cross-sell, onboarding, renewal, or win-back messaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6) What\u2019s the biggest measurement mistake with CRM Retargeting?<\/h3>\n\n\n\n<p>Treating all conversions as incremental. Because these users already have a relationship with you, use experiments or holdouts where possible and evaluate lift\u2014not just last-touch attribution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7) How often should CRM audiences update for Paid Marketing?<\/h3>\n\n\n\n<p>It depends on sales cycle speed and data freshness. High-velocity funnels may need daily updates; slower B2B pipelines may work with weekly refreshes. The key is consistency so Retargeting \/ Remarketing timing matches real lifecycle changes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CRM Retargeting is a Paid Marketing approach that uses customer relationship management (CRM) data\u2014such as leads, customers, and lifecycle status\u2014to re-engage known audiences with tailored ads. Unlike tactics that rely primarily on anonymous browsing behavior, CRM Retargeting typically activates first-party identifiers (for example, email addresses or phone numbers) and customer attributes to power Retargeting \/ Remarketing campaigns across ad channels.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1912],"tags":[],"class_list":["post-10919","post","type-post","status-publish","format-standard","hentry","category-retargeting-remarketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=10919"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10919\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=10919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=10919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=10919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}