{"id":10796,"date":"2026-03-29T23:22:09","date_gmt":"2026-03-29T23:22:09","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/post-roll\/"},"modified":"2026-03-29T23:22:09","modified_gmt":"2026-03-29T23:22:09","slug":"post-roll","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/post-roll\/","title":{"rendered":"Post-roll: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Programmatic Advertising"},"content":{"rendered":"\n

Post-roll is a video ad placement that appears after<\/strong> a viewer finishes watching a piece of video content. In Paid Marketing<\/strong>, Post-roll is used to capture attention at a moment when the core content has already delivered value\u2014often making the viewer more receptive to a next step like visiting a site, installing an app, or considering a product. In Programmatic Advertising<\/strong>, Post-roll inventory can be bought and optimized automatically using audience data, bidding, frequency controls, and measurement signals.<\/p>\n\n\n\n

Post-roll matters because video consumption continues to grow across streaming, publisher sites, and in-app environments, while attention becomes harder to earn. When used well, Post-roll supports efficient conversions, strong brand recall, and cleaner user experience than disruptive mid-content interruptions. When used poorly, it can be skipped, ignored, or misattributed in measurement\u2014so understanding how Post-roll works is essential for modern Paid Marketing teams.<\/p>\n\n\n\n

What Is Post-roll?<\/h2>\n\n\n\n

Post-roll<\/strong> is a video advertising format delivered immediately after<\/strong> the main video content ends. It is commonly contrasted with pre-roll (before content) and mid-roll (during content). The core concept is timing: Post-roll targets viewers who have already committed time and attention to content, so the ad can function as a \u201cnext action\u201d prompt rather than a gate before access.<\/p>\n\n\n\n

From a business perspective, Post-roll is a way to monetize video views for publishers and a way for advertisers to reach engaged audiences in Paid Marketing<\/strong> campaigns. Its role can range from brand building (awareness and recall) to performance outcomes (clicks, sign-ups, purchases), depending on the creative and the landing experience.<\/p>\n\n\n\n

Within Programmatic Advertising<\/strong>, Post-roll is typically available as inventory in ad exchanges or supply platforms, where it\u2019s bought through real-time bidding or programmatic direct deals. Buyers can apply targeting (contextual, audience, geo, device), pacing, bid strategies, and brand safety filters to optimize how Post-roll is delivered at scale.<\/p>\n\n\n\n

Why Post-roll Matters in Paid Marketing<\/h2>\n\n\n\n

Post-roll plays a distinct strategic role in Paid Marketing<\/strong> because it aligns with a key behavioral moment: content completion. A viewer who reaches the end of a video has demonstrated attention, and that \u201cearned attention\u201d can translate into better downstream performance\u2014especially for calls-to-action that match the viewer\u2019s intent.<\/p>\n\n\n\n

Key ways Post-roll creates business value:<\/p>\n\n\n\n

    \n
  • Higher intent audiences:<\/strong> Completion implies engagement; Post-roll can perform well for remarketing, upsell, or \u201cwhat to watch\/do next\u201d prompts.<\/li>\n
  • Less perceived interruption:<\/strong> Compared with mid-roll, Post-roll often feels less intrusive, improving brand sentiment when creative is relevant.<\/li>\n
  • Strong fit for sequential messaging:<\/strong> In Programmatic Advertising<\/strong>, Post-roll can be the second or third touch in a sequence (e.g., awareness \u2192 product explainer \u2192 offer).<\/li>\n
  • Publisher monetization stability:<\/strong> Publishers can monetize completions without disrupting content flow, which can help maintain retention and session quality\u2014supporting healthier ecosystems where Paid Marketing can scale.<\/li>\n<\/ul>\n\n\n\n

    Competitively, teams that treat Post-roll as a distinct placement (not just \u201canother video impression\u201d) tend to gain an edge through better creative alignment, measurement discipline, and frequency management.<\/p>\n\n\n\n

    How Post-roll Works<\/h2>\n\n\n\n

    Post-roll is simple in concept\u2014an ad after content\u2014but operationally it relies on several systems working together. A practical workflow looks like this:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger (content completion)<\/strong>\n – A viewer finishes a video on a site, app, or streaming environment.\n – The video player signals an available Post-roll slot (an ad opportunity).<\/p>\n<\/li>\n

    2. \n

      Analysis \/ Decisioning (auction + targeting)<\/strong>\n – In Programmatic Advertising<\/strong>, the ad request is sent to the ad tech stack.\n – Demand platforms evaluate eligibility: targeting rules, brand safety, frequency caps, bid price, and campaign pacing.\n – An auction or selection process chooses which Post-roll ad to serve.<\/p>\n<\/li>\n

    3. \n

      Execution \/ Delivery (rendering the ad)<\/strong>\n – The selected creative is delivered to the player.\n – Playback begins; depending on the environment, the viewer may be able to skip, click, or watch through.<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome (measurement + next action)<\/strong>\n – Events are recorded: impression, quartile views, completion, clicks, and post-view outcomes.\n – Paid Marketing<\/strong> teams use these signals to optimize bids, audiences, creative, and landing pages.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      In practice, Post-roll performance depends heavily on the transition moment\u2014what the viewer expects after finishing content and how seamlessly the ad fits that expectation.<\/p>\n\n\n\n

      Key Components of Post-roll<\/h2>\n\n\n\n

      To run Post-roll effectively in Paid Marketing<\/strong> and Programmatic Advertising<\/strong>, the following elements matter most:<\/p>\n\n\n\n

      Inventory and placement definitions<\/h3>\n\n\n\n
        \n
      • Clear definitions of what counts as Post-roll (true end-of-content, vs \u201cend card\u201d overlays or suggested content units).<\/li>\n
      • Player behavior: autoplay vs click-to-play, sound on\/off defaults, and skip rules.<\/li>\n<\/ul>\n\n\n\n

        Targeting and decisioning logic<\/h3>\n\n\n\n
          \n
        • Contextual signals (content category, sentiment, language).<\/li>\n
        • Audience signals (first-party segments, modeled audiences, lookalikes).<\/li>\n
        • Frequency caps and recency controls to avoid overexposure.<\/li>\n<\/ul>\n\n\n\n

          Creative strategy<\/h3>\n\n\n\n
            \n
          • Creative designed for the \u201cafter content\u201d moment: concise message, clear CTA, quick branding.<\/li>\n
          • Variant testing for different intents (e.g., \u201cLearn more\u201d vs \u201cGet a quote\u201d).<\/li>\n<\/ul>\n\n\n\n

            Measurement and attribution<\/h3>\n\n\n\n
              \n
            • Viewability and video completion tracking (quartiles).<\/li>\n
            • Post-view conversion windows and incrementality checks.<\/li>\n
            • Cross-device and identity considerations (especially in privacy-restricted environments).<\/li>\n<\/ul>\n\n\n\n

              Governance and responsibilities<\/h3>\n\n\n\n
                \n
              • Media buyers manage bids, pacing, and supply quality.<\/li>\n
              • Creative teams tailor assets to placement behavior.<\/li>\n
              • Analytics teams validate measurement, attribution, and lift.<\/li>\n
              • Compliance teams ensure privacy, consent, and brand safety.<\/li>\n<\/ul>\n\n\n\n

                Types of Post-roll<\/h2>\n\n\n\n

                Post-roll doesn\u2019t have \u201cformal types\u201d like some ad products, but in real Programmatic Advertising<\/strong> operations there are meaningful distinctions that change how you plan and evaluate it:<\/p>\n\n\n\n

                Skippable vs non-skippable Post-roll<\/h3>\n\n\n\n
                  \n
                • Skippable Post-roll<\/strong> reduces friction but may reduce message delivery if the hook is weak.<\/li>\n
                • Non-skippable Post-roll<\/strong> can increase completed views but may irritate users if it feels forced or irrelevant.<\/li>\n<\/ul>\n\n\n\n

                  In-stream Post-roll vs out-stream end-of-content units<\/h3>\n\n\n\n
                    \n
                  • In-stream Post-roll<\/strong> runs inside a video player after the content ends.<\/li>\n
                  • Some environments mimic Post-roll behavior in feed-like experiences; these may behave differently in attention and measurement.<\/li>\n<\/ul>\n\n\n\n

                    Open auction vs programmatic direct<\/h3>\n\n\n\n
                      \n
                    • Open auction Post-roll<\/strong> offers scale but can vary in quality and transparency.<\/li>\n
                    • Programmatic direct Post-roll<\/strong> (guaranteed or preferred) can offer stronger placement control and reporting.<\/li>\n<\/ul>\n\n\n\n

                      Brand-focused vs performance-focused Post-roll<\/h3>\n\n\n\n
                        \n
                      • Brand versions optimize for reach, completion, and lift.<\/li>\n
                      • Performance versions optimize for clicks, installs, or conversions\u2014often using tighter targeting and stronger CTAs.<\/li>\n<\/ul>\n\n\n\n

                        Real-World Examples of Post-roll<\/h2>\n\n\n\n

                        Example 1: Subscription streaming partner campaign (brand \u2192 sign-up)<\/h3>\n\n\n\n

                        A streaming-related brand buys Post-roll on entertainment content. The Post-roll creative uses the end-of-episode moment to offer a trial and suggests \u201cwhat to watch next\u201d aligned to the viewer\u2019s genre. In Paid Marketing<\/strong>, success is measured with completion rate, brand lift studies, and incremental sign-ups. In Programmatic Advertising<\/strong>, the buyer uses frequency caps and genre-based contextual targeting to reduce waste.<\/p>\n\n\n\n

                        Example 2: B2B software remarketing (high intent completion)<\/h3>\n\n\n\n

                        A SaaS company targets viewers who watched product tutorials or webinars on publisher networks. Post-roll delivers a short case-study clip and a \u201cBook a demo\u201d CTA. The campaign uses Programmatic Advertising<\/strong> to apply audience segments (site visitors, CRM-based lists where allowed) and excludes recent converters. In Paid Marketing<\/strong>, the team evaluates view-through conversions carefully and validates with holdout tests.<\/p>\n\n\n\n

                        Example 3: Mobile app install with sequential messaging<\/h3>\n\n\n\n

                        A gaming app runs pre-roll for broad reach and then uses Post-roll as a second touch to viewers who completed certain content categories. The Post-roll creative highlights a limited-time in-game reward. The media plan relies on programmatic sequencing and creative rotation. Outcome measurement combines installs, cost per install, and downstream retention to ensure Post-roll isn\u2019t just driving low-quality users.<\/p>\n\n\n\n

                        Benefits of Using Post-roll<\/h2>\n\n\n\n

                        When designed for its context, Post-roll can provide clear advantages in Paid Marketing<\/strong>:<\/p>\n\n\n\n

                          \n
                        • Efficient incremental attention:<\/strong> You\u2019re reaching people who already finished content, which can be a higher-quality moment than an interrupted one.<\/li>\n
                        • Better user experience vs mid-roll:<\/strong> Post-roll avoids breaking content flow, often lowering annoyance risk.<\/li>\n
                        • Strong CTA environment:<\/strong> The viewer is at a natural transition point\u2014ideal for next-step prompts (subscribe, shop, download, watch another video).<\/li>\n
                        • Creative flexibility:<\/strong> Post-roll can be more direct (\u201cNow that you\u2019ve watched\u2026\u201d) without feeling like a barrier.<\/li>\n
                        • Optimization leverage in Programmatic Advertising:<\/strong> You can refine by completion behavior, content context, supply quality, and frequency to improve ROI.<\/li>\n<\/ul>\n\n\n\n

                          Challenges of Post-roll<\/h2>\n\n\n\n

                          Post-roll is not automatically \u201cbetter\u201d than other placements. Common challenges include:<\/p>\n\n\n\n

                            \n
                          • Drop-off at content end:<\/strong> Some viewers leave immediately when content ends, shrinking the effective audience for Post-roll.<\/li>\n
                          • Measurement ambiguity:<\/strong> View-through attribution can overstate impact if not controlled; Post-roll often needs incrementality validation.<\/li>\n
                          • Inconsistent inventory definitions:<\/strong> Different publishers and players may label placements differently, complicating comparison.<\/li>\n
                          • Viewability and audibility issues:<\/strong> Sound-off environments or minimized players can reduce message delivery even if an impression is logged.<\/li>\n
                          • Creative mismatch:<\/strong> If the Post-roll creative doesn\u2019t acknowledge the transition moment, it can feel irrelevant and get ignored.<\/li>\n
                          • Supply quality variance in Programmatic Advertising:<\/strong> Open auction supply may include low-attention placements unless actively filtered.<\/li>\n<\/ul>\n\n\n\n

                            Best Practices for Post-roll<\/h2>\n\n\n\n

                            Teams that win with Post-roll treat it as its own craft within Paid Marketing<\/strong> and Programmatic Advertising<\/strong>:<\/p>\n\n\n\n

                            Align creative to the \u201cnext step\u201d moment<\/h3>\n\n\n\n
                              \n
                            • Lead with the value proposition in the first seconds.<\/li>\n
                            • Use an explicit CTA that matches the viewer\u2019s likely intent after completion.<\/li>\n
                            • Keep branding clear even if the viewer doesn\u2019t watch long.<\/li>\n<\/ul>\n\n\n\n

                              Use tighter quality controls<\/h3>\n\n\n\n
                                \n
                              • Build inclusion lists based on high-performing publishers and apps.<\/li>\n
                              • Apply brand safety and suitability controls that match your category risk.<\/li>\n
                              • Monitor placement reports and remove low-quality sources quickly.<\/li>\n<\/ul>\n\n\n\n

                                Manage frequency and sequencing<\/h3>\n\n\n\n
                                  \n
                                • Cap frequency specifically for Post-roll to avoid repetitive end-of-content experiences.<\/li>\n
                                • Use sequential messaging: pre-roll for reach, Post-roll for consideration or conversion.<\/li>\n<\/ul>\n\n\n\n

                                  Optimize with meaningful tests<\/h3>\n\n\n\n
                                    \n
                                  • Test skippable vs non-skippable where possible.<\/li>\n
                                  • A\/B test creative length (6\u201310s vs 15\u201330s) based on device and context.<\/li>\n
                                  • Validate with holdouts or geo-split tests to separate correlation from causation.<\/li>\n<\/ul>\n\n\n\n

                                    Treat measurement as a system, not a single metric<\/h3>\n\n\n\n
                                      \n
                                    • Track quartiles and completion, but also downstream conversions and quality.<\/li>\n
                                    • Compare performance against other placements using consistent attribution rules.<\/li>\n<\/ul>\n\n\n\n

                                      Tools Used for Post-roll<\/h2>\n\n\n\n

                                      Post-roll itself is a placement, but it\u2019s enabled and improved by a stack of tools commonly used in Paid Marketing<\/strong> and Programmatic Advertising<\/strong>:<\/p>\n\n\n\n

                                        \n
                                      • Ad platforms and buying tools:<\/strong> Demand-side platforms (DSPs) for bidding, targeting, pacing, and frequency management of Post-roll inventory.<\/li>\n
                                      • Supply and quality controls:<\/strong> Supply-side tools and verification services to manage fraud risk, brand safety, and inventory transparency.<\/li>\n
                                      • Ad servers:<\/strong> For creative rotation, sequencing, and consistent tracking across campaigns.<\/li>\n
                                      • Analytics tools:<\/strong> Product analytics and web\/app analytics to connect Post-roll exposures to on-site behavior, sign-ups, and revenue outcomes.<\/li>\n
                                      • Attribution and measurement systems:<\/strong> Multi-touch attribution (with caution), incrementality testing tools, and lift measurement frameworks.<\/li>\n
                                      • CRM and marketing automation:<\/strong> To connect Post-roll audiences to lifecycle stages and to suppress existing customers where appropriate.<\/li>\n
                                      • Reporting dashboards:<\/strong> Consolidated views of spend, delivery, view metrics, and outcome metrics by placement, publisher, and audience.<\/li>\n<\/ul>\n\n\n\n

                                        Metrics Related to Post-roll<\/h2>\n\n\n\n

                                        To evaluate Post-roll properly, track a balanced set of delivery, engagement, and business outcome metrics:<\/p>\n\n\n\n

                                        Delivery and cost metrics<\/h3>\n\n\n\n
                                          \n
                                        • Impressions and reach:<\/strong> How many Post-roll opportunities you actually won.<\/li>\n
                                        • CPM (cost per thousand):<\/strong> Core cost metric in many Programmatic Advertising buys.<\/li>\n
                                        • Win rate:<\/strong> Helpful for diagnosing bidding and supply competitiveness.<\/li>\n<\/ul>\n\n\n\n

                                          Video engagement metrics<\/h3>\n\n\n\n
                                            \n
                                          • Viewability rate:<\/strong> Whether the Post-roll was actually viewable.<\/li>\n
                                          • Quartile rates (25\/50\/75\/100%):<\/strong> Signal creative engagement and attention.<\/li>\n
                                          • Completion rate:<\/strong> Especially important for Post-roll, but interpret alongside drop-off behavior.<\/li>\n<\/ul>\n\n\n\n

                                            Action and outcome metrics<\/h3>\n\n\n\n
                                              \n
                                            • CTR and click-to-landing rate:<\/strong> Click quality matters as much as clicks.<\/li>\n
                                            • Conversion rate and CPA:<\/strong> Primary performance indicators in Paid Marketing.<\/li>\n
                                            • View-through conversions:<\/strong> Useful but must be validated with incrementality controls.<\/li>\n
                                            • Incremental lift:<\/strong> The best indicator of true impact when you can run experiments.<\/li>\n<\/ul>\n\n\n\n

                                              Quality and brand metrics<\/h3>\n\n\n\n
                                                \n
                                              • Brand lift (awareness, recall, consideration):<\/strong> Often relevant for Post-roll\u2019s \u201cearned attention\u201d moment.<\/li>\n
                                              • Invalid traffic and fraud rates:<\/strong> Crucial in open exchange environments.<\/li>\n<\/ul>\n\n\n\n

                                                Future Trends of Post-roll<\/h2>\n\n\n\n

                                                Post-roll is evolving as video consumption patterns, privacy expectations, and automation mature:<\/p>\n\n\n\n

                                                  \n
                                                • AI-driven creative optimization:<\/strong> More dynamic assembly and testing of Post-roll variants tailored to context, device, and predicted intent.<\/li>\n
                                                • Stronger attention and outcome measurement:<\/strong> More focus on attention proxies (audibility, view time) and incrementality instead of last-touch metrics.<\/li>\n
                                                • Privacy-driven targeting shifts:<\/strong> Less reliance on third-party identifiers and more on contextual signals, first-party data, and modeled cohorts\u2014changing how Post-roll audiences are built in Paid Marketing.<\/li>\n
                                                • More automation in Programmatic Advertising:<\/strong> Improved supply-path optimization, real-time brand suitability, and automated quality filtering to reduce waste.<\/li>\n
                                                • Publisher experience design:<\/strong> More sophisticated end-of-content experiences, where Post-roll competes with recommendations, end cards, and next-episode prompts\u2014raising the bar for creative relevance.<\/li>\n<\/ul>\n\n\n\n

                                                  Post-roll vs Related Terms<\/h2>\n\n\n\n

                                                  Post-roll vs Pre-roll<\/h3>\n\n\n\n
                                                    \n
                                                  • Pre-roll<\/strong> appears before content and often benefits from guaranteed attention (viewer wants access), but can feel like a barrier.<\/li>\n
                                                  • Post-roll<\/strong> appears after content and benefits from completion intent, but may suffer from end-of-content drop-off. In Paid Marketing<\/strong>, pre-roll often excels for reach; Post-roll often excels for next-step CTAs.<\/li>\n<\/ul>\n\n\n\n

                                                    Post-roll vs Mid-roll<\/h3>\n\n\n\n
                                                      \n
                                                    • Mid-roll<\/strong> interrupts content and can deliver strong completion in captive environments, but carries higher user experience risk.<\/li>\n
                                                    • Post-roll<\/strong> avoids interruption, often improving sentiment, but may have lower total watched time if viewers exit quickly.<\/li>\n<\/ul>\n\n\n\n

                                                      Post-roll vs End cards \/ overlays<\/h3>\n\n\n\n
                                                        \n
                                                      • End cards<\/strong> are typically publisher or platform-native prompts displayed at the end, sometimes alongside or instead of ads.<\/li>\n
                                                      • Post-roll<\/strong> is a paid ad unit delivered after content. In Programmatic Advertising<\/strong>, Post-roll is bought and measured like other video inventory, while end cards may be controlled by the platform\u2019s UI rules.<\/li>\n<\/ul>\n\n\n\n

                                                        Who Should Learn Post-roll<\/h2>\n\n\n\n

                                                        Post-roll knowledge is practical across roles:<\/p>\n\n\n\n

                                                          \n
                                                        • Marketers:<\/strong> To design better video funnels and choose the right placement for the goal within Paid Marketing.<\/li>\n
                                                        • Analysts:<\/strong> To interpret completion, view-through conversions, and incrementality without over-crediting Post-roll.<\/li>\n
                                                        • Agencies:<\/strong> To standardize reporting and optimize supply quality across clients in Programmatic Advertising.<\/li>\n
                                                        • Business owners and founders:<\/strong> To understand where video ads fit in customer acquisition and when Post-roll is likely to pay off.<\/li>\n
                                                        • Developers and ad ops teams:<\/strong> To troubleshoot player behavior, tracking events, consent flows, and measurement integrity.<\/li>\n<\/ul>\n\n\n\n

                                                          Summary of Post-roll<\/h2>\n\n\n\n

                                                          Post-roll is a video ad placement served after a viewer finishes video content. In Paid Marketing<\/strong>, it\u2019s valuable because it targets a high-engagement transition moment that can support both brand outcomes and performance conversions. In Programmatic Advertising<\/strong>, Post-roll can be bought and optimized at scale using targeting, bidding, frequency management, and measurement systems. The best results come from creative built for the end-of-content context, careful supply quality controls, and rigorous measurement that validates incremental impact.<\/p>\n\n\n\n

                                                          Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                                          What is Post-roll used for in marketing?<\/h3>\n\n\n\n

                                                          Post-roll is used to reach viewers right after content completion, often to drive a next action like visiting a site, signing up, or downloading an app. It can also support brand recall because it follows a completed engagement experience.<\/p>\n\n\n\n

                                                          Is Post-roll better than pre-roll?<\/h3>\n\n\n\n

                                                          It depends on the goal. Pre-roll can deliver broader reach and more consistent initial exposure, while Post-roll can be stronger for CTAs and higher-intent viewers who completed content. Many Paid Marketing<\/strong> strategies use both in sequence.<\/p>\n\n\n\n

                                                          How does Post-roll work in Programmatic Advertising?<\/h3>\n\n\n\n

                                                          In Programmatic Advertising<\/strong>, the video player triggers an ad request after content ends, and platforms evaluate targeting, bids, pacing, and brand safety to select a Post-roll ad. Delivery and tracking then record impressions, video engagement, and outcomes.<\/p>\n\n\n\n

                                                          What metrics matter most for Post-roll performance?<\/h3>\n\n\n\n

                                                          Key metrics include viewability, quartile rates, completion rate, CTR, CPA, and incremental lift. View-through conversions can be informative, but they should be validated with experiments to avoid over-attribution.<\/p>\n\n\n\n

                                                          Are Post-roll ads skippable?<\/h3>\n\n\n\n

                                                          Sometimes. Skippability depends on the publisher, player settings, and the inventory rules. Skippable Post-roll often improves user experience, while non-skippable can increase completed views but may increase irritation if misused.<\/p>\n\n\n\n

                                                          What are common mistakes when running Post-roll campaigns?<\/h3>\n\n\n\n

                                                          Common mistakes include using generic creative not designed for end-of-content behavior, failing to control supply quality in open auctions, relying only on view-through attribution, and ignoring frequency caps that prevent overexposure.<\/p>\n\n\n\n

                                                          When should a team avoid Post-roll?<\/h3>\n\n\n\n

                                                          If your audience typically exits immediately at content end, if measurement constraints prevent reliable outcome tracking, or if your creative requires longer attention than the placement realistically gets, Post-roll may underperform compared with other video placements in Paid Marketing<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                          Post-roll is a video ad placement that appears **after** a viewer finishes watching a piece of video content. In **Paid Marketing**, Post-roll is used to capture attention at a moment when the core content has already delivered value\u2014often making the viewer more receptive to a next step like visiting a site, installing an app, or considering a product. In **Programmatic Advertising**, Post-roll inventory can be bought and optimized automatically using audience data, bidding, frequency controls, and measurement signals.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1911],"tags":[],"class_list":["post-10796","post","type-post","status-publish","format-standard","hentry","category-programmatic-advertising"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=10796"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10796\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=10796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=10796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=10796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}