{"id":10735,"date":"2026-03-29T20:59:57","date_gmt":"2026-03-29T20:59:57","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/first-party-deal\/"},"modified":"2026-03-29T20:59:57","modified_gmt":"2026-03-29T20:59:57","slug":"first-party-deal","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/first-party-deal\/","title":{"rendered":"First-party Deal: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Programmatic Advertising"},"content":{"rendered":"\n

A First-party Deal<\/strong> is a programmatic buying arrangement where an advertiser accesses a publisher\u2019s inventory using the publisher\u2019s first-party data<\/strong> (data the publisher collected directly from its own users) under explicit deal terms. In Paid Marketing<\/strong>, it\u2019s a way to buy higher-quality audiences and placements with more transparency and control than the open exchange.<\/p>\n\n\n\n

As privacy rules tighten and third-party identifiers become less dependable, First-party Deal<\/strong> strategies have become a cornerstone of modern Programmatic Advertising<\/strong>. They help advertisers keep performance stable, improve brand suitability, and build durable media advantages that don\u2019t rely on brittle tracking methods.<\/p>\n\n\n\n

What Is First-party Deal?<\/h2>\n\n\n\n

A First-party Deal<\/strong> is a programmatic deal (often executed through a deal ID) in which a publisher packages inventory and\/or audiences derived from its own first-party signals\u2014such as logged-in behavior, subscription status, content consumption, or declared preferences\u2014and makes that package available to selected buyers.<\/p>\n\n\n\n

The core concept is simple: the publisher is using its direct relationship with its audience<\/strong> to create more valuable, privacy-aware targeting and measurement options. The advertiser, in turn, gets differentiated access compared with buying similar inventory through the open exchange.<\/p>\n\n\n\n

From a business standpoint, a First-party Deal<\/strong> creates a more explicit value exchange:\n– Publishers<\/strong> monetize trusted audience insights and premium placements.\n– Advertisers<\/strong> gain more predictable quality, reduced waste, and clearer controls.<\/p>\n\n\n\n

In Paid Marketing<\/strong>, this sits between \u201cpurely open auction buying\u201d and \u201ctraditional direct IO buys.\u201d It\u2019s still automated and scalable like Programmatic Advertising<\/strong>, but with negotiated guardrails such as pricing, inventory access, data usage rules, and reporting expectations.<\/p>\n\n\n\n

Why First-party Deal Matters in Paid Marketing<\/h2>\n\n\n\n

A First-party Deal<\/strong> matters because it aligns media buying with the realities of today\u2019s identity and privacy environment. When third-party cookies or mobile identifiers are limited, publisher first-party signals become one of the most reliable ways to maintain targeting relevance.<\/p>\n\n\n\n

Strategically, it improves the parts of Paid Marketing<\/strong> that teams care about most:\n– Quality control:<\/strong> better placement access, fewer surprises, stronger brand suitability.\n– Signal resilience:<\/strong> less dependence on third-party data that can disappear or degrade.\n– Performance stability:<\/strong> more consistent audience reach and frequency management.\n– Negotiation leverage:<\/strong> clearer terms around pricing and inventory, often reducing volatility.<\/p>\n\n\n\n

In competitive terms, First-party Deal<\/strong> approaches can become a durable advantage. Two advertisers can bid in the same open market, but a well-negotiated first-party package (premium inventory + publisher-defined audience) can deliver differentiated reach that competitors can\u2019t easily copy.<\/p>\n\n\n\n

How First-party Deal Works<\/h2>\n\n\n\n

While implementations vary by platform, a First-party Deal<\/strong> in Programmatic Advertising<\/strong> typically follows a practical workflow:<\/p>\n\n\n\n

    \n
  1. \n

    Input (publisher signals and inventory)<\/strong>\n – The publisher collects first-party data through logins, subscriptions, on-site behavior, app activity, or surveys.\n – The publisher classifies inventory (content categories, placement types, viewability history) and defines what is eligible for deal packaging.<\/p>\n<\/li>\n

  2. \n

    Processing (audience creation and deal packaging)<\/strong>\n – The publisher builds audience segments (for example, \u201cin-market auto intenders\u201d based on content consumption patterns).\n – Deal terms are defined: pricing model (often fixed or floor CPM), eligible placements, frequency considerations, and brand safety rules.\n – A deal ID is created in the sell-side platform to represent the package.<\/p>\n<\/li>\n

  3. \n

    Execution (buyer activation in DSP)<\/strong>\n – The advertiser (or agency) receives the deal ID and targets it in their demand-side platform.\n – Creative is approved and served against eligible impressions when the bid request matches the deal requirements.\n – Optimization occurs like other Paid Marketing<\/strong> initiatives: creative testing, pacing controls, and audience refinement.<\/p>\n<\/li>\n

  4. \n

    Output (delivery, reporting, and learning)<\/strong>\n – Delivery reports show spend, impressions, win rate, and performance outcomes.\n – Insights feed back into future negotiation: expanding the deal, refining segments, or adjusting pricing.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

    In practice, the \u201cfirst-party\u201d value comes from the publisher\u2019s ability to define audiences and inventory using their own data\u2014while keeping user privacy and consent controls front and center.<\/p>\n\n\n\n

    Key Components of First-party Deal<\/h2>\n\n\n\n

    A strong First-party Deal<\/strong> is more than a deal ID. The most effective programs combine data discipline, clear terms, and operational readiness across teams.<\/p>\n\n\n\n

    Data and identity inputs<\/h3>\n\n\n\n
      \n
    • Publisher first-party signals:<\/strong> login status, subscription tier, content engagement, newsletters, app usage.<\/li>\n
    • Consent and preferences:<\/strong> how data can be used based on user choices and regional rules.<\/li>\n
    • Identity approach:<\/strong> authenticated IDs, publisher-provided identifiers, or privacy-preserving cohorting.<\/li>\n<\/ul>\n\n\n\n

      Deal structure and controls<\/h3>\n\n\n\n
        \n
      • Inventory definition:<\/strong> specific sites\/apps, placement types, content categories, ad sizes, and devices.<\/li>\n
      • Pricing model:<\/strong> fixed CPM, floor CPM, or other negotiated mechanics.<\/li>\n
      • Brand suitability:<\/strong> exclusions, allowlists, content adjacency controls, and creative requirements.<\/li>\n<\/ul>\n\n\n\n

        Measurement and governance<\/h3>\n\n\n\n
          \n
        • Reporting expectations:<\/strong> delivery, quality metrics, and outcome metrics.<\/li>\n
        • Invalid traffic controls:<\/strong> filtration and monitoring processes.<\/li>\n
        • Ownership:<\/strong> clear responsibilities across publisher sales ops, ad ops, agency traders, analytics, and legal\/privacy stakeholders.<\/li>\n<\/ul>\n\n\n\n

          Because First-party Deal<\/strong> touches both commercial terms and data usage, governance is not optional\u2014it is part of what makes it safer than informal data sharing.<\/p>\n\n\n\n

          Types of First-party Deal<\/h2>\n\n\n\n

          \u201cFirst-party Deal<\/strong>\u201d is often used as an umbrella term. In day-to-day Programmatic Advertising<\/strong>, the most useful distinctions are based on how inventory is sold and how access is controlled:<\/p>\n\n\n\n

          1) Private auction deals (PMP-style)<\/h3>\n\n\n\n

          A curated set of buyers can bid in an invitation-only auction. A First-party Deal<\/strong> here often emphasizes premium inventory access plus publisher-defined audiences, with a floor price to protect value.<\/p>\n\n\n\n

          2) Preferred deals (fixed price, optional buy)<\/h3>\n\n\n\n

          The buyer gets first look at eligible impressions at a negotiated price. This First-party Deal<\/strong> style prioritizes predictability and access, while still allowing the publisher to route unmatched inventory elsewhere.<\/p>\n\n\n\n

          3) Programmatic guaranteed (reserved inventory)<\/h3>\n\n\n\n

          Inventory is reserved and delivered at an agreed volume and price. When combined with publisher first-party segments, it can function like a modern direct buy with programmatic execution\u2014useful for large Paid Marketing<\/strong> flights that need certainty.<\/p>\n\n\n\n

          A helpful way to think about it: the \u201cfirst-party\u201d element describes the data and audience value; the \u201cdeal\u201d element describes the commercial and delivery mechanics.<\/p>\n\n\n\n

          Real-World Examples of First-party Deal<\/h2>\n\n\n\n

          Example 1: Retail brand using publisher shopping-intent segments<\/h3>\n\n\n\n

          A consumer electronics brand runs a Paid Marketing<\/strong> campaign using a First-party Deal<\/strong> with a premium publisher group. The publisher defines segments like \u201chigh-frequency tech reviewers\u201d and \u201choliday gifting researchers\u201d based on on-site behavior. The brand activates the deal in Programmatic Advertising<\/strong> to prioritize placements near relevant content and measure lift in site engagement.<\/p>\n\n\n\n

          Example 2: B2B SaaS targeting subscribed readers and newsletter audiences<\/h3>\n\n\n\n

          A B2B software company struggles with broad interest targeting in the open exchange. They negotiate a First-party Deal<\/strong> with a business publication to reach logged-in users and newsletter subscribers who frequently read content about finance operations. The campaign uses tighter frequency controls and focuses on downstream lead quality rather than just clicks.<\/p>\n\n\n\n

          Example 3: Travel advertiser balancing scale with brand suitability<\/h3>\n\n\n\n

          A travel brand wants reach but needs strong content adjacency controls. Through a First-party Deal<\/strong>, they access publisher-curated travel intender segments while excluding sensitive news categories. In Programmatic Advertising<\/strong>, this reduces brand risk while improving viewability and time-in-view compared with open auction buys.<\/p>\n\n\n\n

          Benefits of Using First-party Deal<\/h2>\n\n\n\n

          A well-executed First-party Deal<\/strong> can improve both efficiency and effectiveness across Paid Marketing<\/strong>:<\/p>\n\n\n\n

            \n
          • Better audience quality:<\/strong> publisher-defined segments can be more accurate than third-party approximations, especially when based on authenticated behavior.<\/li>\n
          • Reduced waste:<\/strong> fewer irrelevant impressions and less spend on low-quality placements.<\/li>\n
          • More stable delivery:<\/strong> less volatility than open auction buying during competitive periods.<\/li>\n
          • Improved transparency:<\/strong> clearer terms about where ads run and what inventory is included.<\/li>\n
          • Privacy-aligned personalization:<\/strong> targeting based on consented publisher signals supports modern compliance expectations.<\/li>\n
          • Stronger user experience:<\/strong> better relevance and controlled frequency can reduce ad fatigue.<\/li>\n<\/ul>\n\n\n\n

            In short, First-party Deal<\/strong> buying aims to deliver \u201cpremium programmatic\u201d outcomes without sacrificing the automation that makes Programmatic Advertising<\/strong> scalable.<\/p>\n\n\n\n

            Challenges of First-party Deal<\/h2>\n\n\n\n

            Despite the upside, First-party Deal<\/strong> programs introduce real constraints that teams must plan for:<\/p>\n\n\n\n

              \n
            • Segment inconsistency across publishers:<\/strong> \u201cauto intenders\u201d can mean different things depending on how a publisher defines it.<\/li>\n
            • Limited scalability:<\/strong> each deal is tied to specific publishers or groups, which can constrain reach versus open exchange.<\/li>\n
            • Operational overhead:<\/strong> negotiating terms, trafficking deal IDs, creative approvals, and troubleshooting delivery adds process.<\/li>\n
            • Measurement complexity:<\/strong> attribution may be harder when user-level tracking is limited; incrementality testing becomes more important.<\/li>\n
            • Data governance risk:<\/strong> unclear rules about data usage, retention, and reporting can create compliance exposure.<\/li>\n
            • Optimization limits:<\/strong> deal constraints can reduce algorithmic freedom in the DSP, especially for strict guaranteed or highly curated inventory.<\/li>\n<\/ul>\n\n\n\n

              A First-party Deal<\/strong> is most effective when treated as a strategic partnership, not just another line item.<\/p>\n\n\n\n

              Best Practices for First-party Deal<\/h2>\n\n\n\n

              To get consistent results from a First-party Deal<\/strong> in Paid Marketing<\/strong>, focus on execution details:<\/p>\n\n\n\n

                \n
              1. \n

                Define the job-to-be-done<\/strong>\n – Is the goal reach, qualified traffic, lead quality, or brand lift?\n – Pick deal mechanics (private auction vs guaranteed) that match the goal.<\/p>\n<\/li>\n

              2. \n

                Demand precise definitions<\/strong>\n – Require written segment logic at a practical level (signals used, recency windows, and exclusions).\n – Clarify inventory scope: devices, placements, and content categories.<\/p>\n<\/li>\n

              3. \n

                Start with a test-and-expand plan<\/strong>\n – Run a controlled pilot with clear success metrics.\n – Expand only after verifying incremental value versus open exchange baselines.<\/p>\n<\/li>\n

              4. \n

                Protect quality<\/strong>\n – Use viewability and invalid-traffic monitoring.\n – Apply frequency caps and creative rotation to avoid fatigue.<\/p>\n<\/li>\n

              5. \n

                Build a measurement strategy that fits privacy reality<\/strong>\n – Combine platform reporting with modeled conversion measurement, geo tests, or incrementality experiments where possible.\n – Align on what \u201csuccess\u201d means before launch, not after.<\/p>\n<\/li>\n

              6. \n

                Operationalize governance<\/strong>\n – Document who owns deal setup, QA, optimization, and compliance approvals.\n – Create a repeatable checklist so future deals don\u2019t restart from scratch.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                Tools Used for First-party Deal<\/h2>\n\n\n\n

                A First-party Deal<\/strong> is executed through the programmatic stack, but it also depends on data and measurement tooling. Common tool categories include:<\/p>\n\n\n\n

                  \n
                • Demand-side platforms (DSPs):<\/strong> to activate deal IDs, set bids, manage frequency, and optimize performance within Programmatic Advertising<\/strong>.<\/li>\n
                • Supply-side platforms (SSPs) and publisher ad servers:<\/strong> to create deals, enforce inventory rules, and manage delivery and reporting.<\/li>\n
                • Customer data platforms (CDPs) and CRM systems:<\/strong> to connect first-party customer strategy with Paid Marketing<\/strong> activation, especially for retention or lifecycle messaging.<\/li>\n
                • Consent management platforms (CMPs):<\/strong> to capture and enforce user permissions that govern first-party data use.<\/li>\n
                • Data collaboration and clean room workflows:<\/strong> to analyze overlap and outcomes in privacy-preserving ways, especially for larger advertiser\u2013publisher partnerships.<\/li>\n
                • Analytics and reporting dashboards:<\/strong> to unify delivery metrics, site\/app engagement, and conversion outcomes into decision-ready reporting.<\/li>\n<\/ul>\n\n\n\n

                  Even when the buying motion is simple, the supporting measurement and governance tools often determine whether the First-party Deal<\/strong> is truly repeatable.<\/p>\n\n\n\n

                  Metrics Related to First-party Deal<\/h2>\n\n\n\n

                  Because a First-party Deal<\/strong> blends premium access with programmatic execution, measure it on both delivery quality and business outcomes:<\/p>\n\n\n\n

                  Delivery and efficiency metrics<\/h3>\n\n\n\n
                    \n
                  • Spend, impressions, and pacing<\/strong><\/li>\n
                  • Win rate \/ bid rate<\/strong> (how often you win eligible auctions)<\/li>\n
                  • Effective CPM and CPM stability<\/strong><\/li>\n
                  • Reach and frequency<\/strong> (including frequency distribution, not just averages)<\/li>\n
                  • Fill rate \/ delivery rate<\/strong> for guaranteed or reserved components<\/li>\n<\/ul>\n\n\n\n

                    Quality metrics<\/h3>\n\n\n\n
                      \n
                    • Viewability rate<\/strong> and time-in-view<\/strong><\/li>\n
                    • Invalid traffic (IVT) rate<\/strong> and brand safety incident rate<\/li>\n
                    • Placement quality<\/strong> (top-of-page, in-content, app vs web mix)<\/li>\n<\/ul>\n\n\n\n

                      Outcome metrics<\/h3>\n\n\n\n
                        \n
                      • CTR and engagement rate<\/strong> (interpreted carefully)<\/li>\n
                      • Conversion rate, CPA, and ROAS<\/strong> (where measurable)<\/li>\n
                      • Post-click and post-view contribution<\/strong> with appropriate attribution guardrails<\/li>\n
                      • Incrementality \/ lift<\/strong> (preferred when privacy limits user-level tracking)<\/li>\n
                      • Lead quality or downstream revenue<\/strong> for B2B and high-consideration funnels<\/li>\n<\/ul>\n\n\n\n

                        The right metric mix depends on whether your Paid Marketing<\/strong> objective is direct response, brand building, or full-funnel performance.<\/p>\n\n\n\n

                        Future Trends of First-party Deal<\/h2>\n\n\n\n

                        Several forces are shaping the next generation of First-party Deal<\/strong> execution in Programmatic Advertising<\/strong>:<\/p>\n\n\n\n

                          \n
                        • Privacy-first identity and authentication:<\/strong> more emphasis on logged-in experiences, publisher-provided signals, and consented identifiers.<\/li>\n
                        • AI-assisted packaging and optimization:<\/strong> publishers will increasingly use AI to create and refresh audience packages, while buyers use automation to allocate budget across multiple deals based on marginal performance.<\/li>\n
                        • Context + first-party hybrid targeting:<\/strong> contextual signals combined with publisher first-party segments will become a standard pattern when user-level identifiers are limited.<\/li>\n
                        • More rigorous incrementality measurement:<\/strong> as deterministic attribution becomes harder, testing frameworks (geo tests, holdouts, modeled lift) will matter more for Paid Marketing<\/strong> decisions.<\/li>\n
                        • Data collaboration at the relationship level:<\/strong> advertisers and publishers will formalize data partnerships with clearer rules, stronger governance, and privacy-preserving analytics.<\/li>\n<\/ul>\n\n\n\n

                          Overall, First-party Deal<\/strong> is evolving from a \u201cpremium targeting tactic\u201d into a foundational operating model for sustainable programmatic performance.<\/p>\n\n\n\n

                          First-party Deal vs Related Terms<\/h2>\n\n\n\n

                          Understanding neighboring terms helps avoid mismatched expectations:<\/p>\n\n\n\n

                          First-party Deal vs Private Marketplace (PMP)<\/h3>\n\n\n\n

                          A PMP describes the access model<\/em> (invitation-only auction). A First-party Deal<\/strong> describes the value source<\/em> (publisher first-party data and defined terms). Many PMPs are first-party deals, but a PMP could also be \u201cpremium inventory only\u201d without meaningful first-party audience packaging.<\/p>\n\n\n\n

                          First-party Deal vs Programmatic Guaranteed<\/h3>\n\n\n\n

                          Programmatic guaranteed describes reserved inventory and guaranteed delivery<\/em>. A First-party Deal<\/strong> can be guaranteed, but it can also be a private auction or preferred deal. Guaranteed is about certainty; first-party is about publisher-owned signals and controlled access.<\/p>\n\n\n\n

                          First-party Deal vs Third-party data targeting<\/h3>\n\n\n\n

                          Third-party targeting uses segments built by external data providers, historically activated broadly across exchanges. A First-party Deal<\/strong> relies on publisher-collected signals and typically offers better transparency into how the audience was formed\u2014while reducing reliance on fading third-party identifiers.<\/p>\n\n\n\n

                          Who Should Learn First-party Deal<\/h2>\n\n\n\n
                            \n
                          • Marketers:<\/strong> to build more resilient media strategies as privacy and tracking evolve, and to improve the quality of Paid Marketing<\/strong> outcomes.<\/li>\n
                          • Analysts:<\/strong> to design measurement frameworks that separate \u201cpremium pricing\u201d from real incremental value in Programmatic Advertising<\/strong>.<\/li>\n
                          • Agencies and traders:<\/strong> to negotiate, operationalize, and optimize deal-based buying across multiple publishers without losing performance discipline.<\/li>\n
                          • Business owners and founders:<\/strong> to understand why some programmatic inventory is priced differently and how First-party Deal<\/strong> partnerships can protect brand and efficiency.<\/li>\n
                          • Developers and marketing technologists:<\/strong> to support identity, consent, tagging, data pipelines, and privacy-safe reporting needed to scale these deals.<\/li>\n<\/ul>\n\n\n\n

                            Summary of First-party Deal<\/h2>\n\n\n\n

                            A First-party Deal<\/strong> is a programmatic buying arrangement that packages a publisher\u2019s inventory and audiences using the publisher\u2019s first-party data under explicit deal terms. It matters because it strengthens targeting, quality, and measurement in a privacy-constrained world\u2014making it a high-impact lever for modern Paid Marketing<\/strong>.<\/p>\n\n\n\n

                            Within Programmatic Advertising<\/strong>, the concept bridges the gap between open auction scale and direct-buy control. When executed with clear definitions, strong governance, and the right metrics, First-party Deal<\/strong> buying can deliver more stable performance and better brand outcomes than relying on open exchange inventory alone.<\/p>\n\n\n\n

                            Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                            1) What is a First-party Deal in simple terms?<\/h3>\n\n\n\n

                            A First-party Deal<\/strong> is a programmatic deal where a publisher gives selected advertisers access to specific inventory and\/or audiences built from the publisher\u2019s own first-party data, under agreed rules like pricing and placement controls.<\/p>\n\n\n\n

                            2) How is First-party Deal different from buying on the open exchange?<\/h3>\n\n\n\n

                            Open exchange buying is broadly available inventory with fewer negotiated controls. A First-party Deal<\/strong> typically provides curated access (and often publisher-defined audiences), which can improve quality and predictability in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                            3) Does a First-party Deal require users to be logged in?<\/h3>\n\n\n\n

                            Not always. Logged-in data can strengthen audience accuracy, but publishers may also use consented behavioral signals, contextual patterns, or subscription relationships. What matters is that the signals are first-party and governed appropriately.<\/p>\n\n\n\n

                            4) Is First-party Deal only for big budgets?<\/h3>\n\n\n\n

                            No. Smaller advertisers can benefit, especially when they need higher-quality placements or specific audiences. The key is to start with a focused test and evaluate incrementality rather than assuming premium always equals better.<\/p>\n\n\n\n

                            5) How do you measure success when running First-party Deal campaigns?<\/h3>\n\n\n\n

                            Use a balanced scorecard: delivery (win rate, CPM stability), quality (viewability, IVT), and outcomes (CPA\/ROAS where available). When attribution is limited, prioritize lift or incrementality testing to validate value.<\/p>\n\n\n\n

                            6) What role does Programmatic Advertising play in First-party Deal execution?<\/h3>\n\n\n\n

                            Programmatic Advertising<\/strong> provides the automation layer\u2014deal IDs, bidding, pacing, and reporting\u2014so first-party inventory and audiences can be purchased efficiently while still enforcing the deal\u2019s rules.<\/p>\n\n\n\n

                            7) What\u2019s the biggest risk when launching a First-party Deal?<\/h3>\n\n\n\n

                            Ambiguity. If the audience definition, inventory scope, and measurement expectations aren\u2019t clearly documented, teams can overpay for inventory that doesn\u2019t deliver incremental results. Clear definitions and test design reduce that risk.<\/p>\n","protected":false},"excerpt":{"rendered":"

                            A **First-party Deal** is a programmatic buying arrangement where an advertiser accesses a publisher\u2019s inventory using the publisher\u2019s **first-party data** (data the publisher collected directly from its own users) under explicit deal terms. In **Paid Marketing**, it\u2019s a way to buy higher-quality audiences and placements with more transparency and control than the open exchange.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1911],"tags":[],"class_list":["post-10735","post","type-post","status-publish","format-standard","hentry","category-programmatic-advertising"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=10735"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10735\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=10735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=10735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=10735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}