{"id":10726,"date":"2026-03-29T20:40:41","date_gmt":"2026-03-29T20:40:41","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/direct-path\/"},"modified":"2026-03-29T20:40:41","modified_gmt":"2026-03-29T20:40:41","slug":"direct-path","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/direct-path\/","title":{"rendered":"Direct Path: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Programmatic Advertising"},"content":{"rendered":"\n

In Paid Marketing<\/strong>, \u201cDirect Path<\/strong>\u201d describes the most efficient, transparent route between an advertiser\u2019s budget and a publisher\u2019s ad inventory. In the context of Programmatic Advertising<\/strong>, it usually means reducing unnecessary intermediaries in the buying and selling chain so your ads reach the right inventory with less waste, lower fees, and better control.<\/p>\n\n\n\n

Direct Path<\/strong> matters because modern Paid Marketing<\/strong> is increasingly executed through automated auctions and complex supply chains. When that chain gets bloated\u2014multiple resellers, redundant auctions, unclear fees\u2014performance suffers. A clear Direct Path<\/strong> helps teams improve outcomes like win rate, viewability, brand safety, and cost efficiency while making reporting more trustworthy.<\/p>\n\n\n\n

What Is Direct Path?<\/h2>\n\n\n\n

Direct Path<\/strong> is a supply-chain concept in Programmatic Advertising<\/strong> that focuses on buying ad inventory through the most direct, verifiable, and cost-effective route from demand (advertiser, agency, DSP) to supply (publisher, SSP\/exchange). \u201cDirect\u201d does not always mean a one-to-one relationship, but it does mean minimizing unnecessary hops and ensuring each participant adds measurable value.<\/p>\n\n\n\n

At its core, Direct Path<\/strong> is about path quality<\/em>: fewer redundant auctions, fewer opaque resellers, clearer fee visibility, and stronger inventory authenticity. The business meaning is simple: the more efficient the path, the more of your Paid Marketing<\/strong> budget reaches working media instead of getting absorbed by hidden costs, fraud risk, or technical inefficiency.<\/p>\n\n\n\n

Within Paid Marketing<\/strong>, Direct Path<\/strong> is most relevant to programmatic display, video, CTV, native, and audio\u2014any channel where your ads often traverse multiple platforms before rendering on a screen. Inside Programmatic Advertising<\/strong>, it\u2019s closely tied to supply path optimization, curated marketplace deals, and direct publisher relationships.<\/p>\n\n\n\n

Why Direct Path Matters in Paid Marketing<\/h2>\n\n\n\n

A strong Direct Path<\/strong> is a competitive advantage because it improves the parts of performance that don\u2019t show up in creative testing alone\u2014like auction mechanics, supply quality, and cost structure.<\/p>\n\n\n\n

Key reasons it matters in Paid Marketing<\/strong>:<\/p>\n\n\n\n

    \n
  • Budget efficiency:<\/strong> Fewer intermediaries can reduce duplicate fees and auction \u201ctax,\u201d increasing the share of spend that becomes real impressions.<\/li>\n
  • More predictable delivery:<\/strong> Cleaner paths reduce technical issues like timeouts and reduce reliance on low-quality long-tail supply.<\/li>\n
  • Higher inventory integrity:<\/strong> Shorter, verified paths reduce exposure to spoofing, unauthorized reselling, and counterfeit inventory.<\/li>\n
  • Better optimization signals:<\/strong> When you know where impressions truly came from, your bidding, frequency, and audience decisions become more accurate.<\/li>\n
  • Stronger governance:<\/strong> Direct Path<\/strong> supports clearer accountability between brands, agencies, and partners\u2014critical for scaling Programmatic Advertising<\/strong> responsibly.<\/li>\n<\/ul>\n\n\n\n

    In short, improving Direct Path<\/strong> can lift ROAS and quality at the same time, which is exactly what modern Paid Marketing<\/strong> teams need under tightening budgets and rising scrutiny.<\/p>\n\n\n\n

    How Direct Path Works<\/h2>\n\n\n\n

    Direct Path<\/strong> is partly conceptual, but it becomes practical when you operationalize it as an ongoing workflow:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ trigger: define what \u201cgood supply\u201d means<\/strong>\n – Your team sets criteria for acceptable inventory and partners: authorized sellers, acceptable fee levels, viewability thresholds, fraud tolerance, and brand safety requirements. In Paid Marketing<\/strong>, this step aligns media goals with risk tolerance.<\/p>\n<\/li>\n

    2. \n

      Analysis \/ processing: map your current supply chain<\/strong>\n – You analyze where your spend is going (by exchange, SSP, publisher, reseller, deal ID), how many hops exist, and where performance or cost leakage occurs. In Programmatic Advertising<\/strong>, this includes validating authorized supply and identifying duplication across paths.<\/p>\n<\/li>\n

    3. \n

      Execution \/ application: route spend to cleaner paths<\/strong>\n – You adjust DSP supply settings, prioritize direct publisher deals, reduce reseller exposure, consolidate exchanges, and apply curated allowlists. The goal is to make the Direct Path<\/strong> the default path.<\/p>\n<\/li>\n

    4. \n

      Output \/ outcome: measure impact and iterate<\/strong>\n – You compare outcomes\u2014CPM, win rate, viewability, fraud, conversion quality, and cost per outcome\u2014before and after path changes. Then you continuously refine, since Programmatic Advertising<\/strong> supply dynamics change quickly.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      This is not a one-time cleanup. A Direct Path<\/strong> strategy is a living control system for your Paid Marketing<\/strong> supply chain.<\/p>\n\n\n\n

      Key Components of Direct Path<\/h2>\n\n\n\n

      A reliable Direct Path<\/strong> program typically includes:<\/p>\n\n\n\n

        \n
      • Buying platforms and configuration<\/strong><\/li>\n
      • \n

        DSP supply controls (exchange selection, reseller inclusion\/exclusion, deal prioritization, bid strategy alignment).<\/p>\n<\/li>\n

      • \n

        Supply transparency signals<\/strong><\/p>\n<\/li>\n

      • \n

        Authorized seller validation, supply chain object support, and consistent partner-level reporting so Paid Marketing<\/strong> teams can audit what they\u2019re buying.<\/p>\n<\/li>\n

      • \n

        Deal strategy<\/strong><\/p>\n<\/li>\n

      • \n

        A mix of open auction participation and direct programmatic deals (private marketplaces, curated deals, or guaranteed arrangements) that create more predictable Direct Path<\/strong> access to premium inventory.<\/p>\n<\/li>\n

      • \n

        Data inputs<\/strong><\/p>\n<\/li>\n

      • \n

        Placement and app\/site-level performance logs, viewability and fraud measurements, and post-click\/post-view conversion data (used carefully with privacy constraints).<\/p>\n<\/li>\n

      • \n

        Governance and responsibilities<\/strong><\/p>\n<\/li>\n

      • \n

        Clear ownership across agency trading, in-house media, analytics, and procurement: who approves new supply partners, who monitors fees, who enforces brand safety, and who signs off on exceptions.<\/p>\n<\/li>\n

      • \n

        Measurement framework<\/strong><\/p>\n<\/li>\n

      • Metrics that capture both performance and integrity (not just CPA), because Direct Path<\/strong> is about quality and<\/em> efficiency in Programmatic Advertising<\/strong>.<\/li>\n<\/ul>\n\n\n\n

        Types of Direct Path<\/h2>\n\n\n\n

        \u201cDirect Path<\/strong>\u201d isn\u2019t a rigid taxonomy, but in real Paid Marketing<\/strong> operations there are meaningful distinctions:<\/p>\n\n\n\n

        1) Direct publisher access vs reseller-heavy access<\/h3>\n\n\n\n
          \n
        • More direct:<\/strong> Buying through a publisher\u2019s primary SSP relationships or direct programmatic deals.<\/li>\n
        • Less direct:<\/strong> Buying the same publisher through multiple resellers or secondary supply channels, often with higher fees and more risk.<\/li>\n<\/ul>\n\n\n\n

          2) Open auction Direct Path vs deal-based Direct Path<\/h3>\n\n\n\n
            \n
          • Open auction:<\/strong> You still optimize for a Direct Path<\/strong> by selecting preferred exchanges and excluding redundant or low-quality paths.<\/li>\n
          • Deal-based:<\/strong> You use curated or private deals to secure more predictable access, often improving transparency and reducing duplication.<\/li>\n<\/ul>\n\n\n\n

            3) Single-path prioritization vs multi-path testing<\/h3>\n\n\n\n
              \n
            • Single-path:<\/strong> Consolidate spend into the best-performing, most transparent route.<\/li>\n
            • Multi-path testing:<\/strong> Temporarily compare parallel paths to the same inventory to identify the most efficient route\u2014useful when validating SPO decisions in Programmatic Advertising<\/strong>.<\/li>\n<\/ul>\n\n\n\n

              Real-World Examples of Direct Path<\/h2>\n\n\n\n

              Example 1: Reducing duplicate paths to the same publisher<\/h3>\n\n\n\n

              A retail brand sees inconsistent performance in Paid Marketing<\/strong> prospecting. Analysis shows the same top publisher appears through several resellers, each with different CPMs and viewability. The team prioritizes the most authorized, transparent route and blocks redundant resellers. Result: a cleaner Direct Path<\/strong> improves viewability and reduces wasted spend without reducing reach.<\/p>\n\n\n\n

              Example 2: Moving from open exchange to curated deals for brand safety<\/h3>\n\n\n\n

              A B2B SaaS advertiser runs Programmatic Advertising<\/strong> to drive lead generation but faces brand safety concerns and low conversion quality. They create curated deals with vetted supply sources and tighten domain\/app allowlists. By shifting more budget to a deal-based Direct Path<\/strong>, they improve placement quality and downstream lead-to-opportunity rates.<\/p>\n\n\n\n

              Example 3: CTV supply consolidation to control fees and delivery<\/h3>\n\n\n\n

              A streaming-heavy Paid Marketing<\/strong> plan experiences high CPM variance and delivery volatility. The team consolidates CTV buying toward fewer, more transparent supply routes and aligns frequency controls with those partners. A more stable Direct Path<\/strong> reduces auction fragmentation and improves reach consistency.<\/p>\n\n\n\n

              Benefits of Using Direct Path<\/h2>\n\n\n\n

              A well-managed Direct Path<\/strong> can deliver benefits that compound over time:<\/p>\n\n\n\n

                \n
              • Performance improvements:<\/strong> Higher win rates, better viewability, and more consistent inventory quality can improve CPA\/ROAS in Paid Marketing<\/strong> without changing creatives.<\/li>\n
              • Cost savings:<\/strong> Reduced intermediary fees and less duplication mean more working media per dollar.<\/li>\n
              • Operational efficiency:<\/strong> Cleaner supply paths simplify reporting, troubleshooting, and forecasting for Programmatic Advertising<\/strong> campaigns.<\/li>\n
              • Risk reduction:<\/strong> Lower exposure to spoofing, unauthorized reselling, and low-quality placements.<\/li>\n
              • Better user and audience experience:<\/strong> Fewer redirects and timeouts can reduce latency, improve page\/app experience, and support better ad rendering\u2014especially important for video.<\/li>\n<\/ul>\n\n\n\n

                Challenges of Direct Path<\/h2>\n\n\n\n

                Direct Path<\/strong> initiatives often stall due to practical constraints:<\/p>\n\n\n\n

                  \n
                • Limited transparency:<\/strong> Not every platform provides the same depth of supply-chain reporting, making it hard to prove which path is truly \u201cdirect.\u201d<\/li>\n
                • Trade-offs between scale and control:<\/strong> Aggressively restricting supply can reduce reach or raise CPMs, especially in niche audiences.<\/li>\n
                • Organizational complexity:<\/strong> In Paid Marketing<\/strong>, trading teams, analytics, procurement, and brand safety may have conflicting priorities.<\/li>\n
                • Measurement limitations:<\/strong> Attribution models may not reflect supply quality improvements immediately; some benefits show up as reduced risk rather than immediate CPA drops.<\/li>\n
                • Evolving ecosystem:<\/strong> In Programmatic Advertising<\/strong>, reseller relationships and inventory packaging change frequently, requiring continuous monitoring.<\/li>\n<\/ul>\n\n\n\n

                  Best Practices for Direct Path<\/h2>\n\n\n\n

                  To make Direct Path<\/strong> practical (not just a slogan), use these proven approaches:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Start with an audit, then prioritize<\/strong>\n – Identify top spend and worst inefficiencies first (high CPM + low viewability, high fraud signals, low conversion quality). Don\u2019t try to fix the entire supply chain at once.<\/p>\n<\/li>\n

                  2. \n

                    Build allowlists around outcomes, not assumptions<\/strong>\n – Prefer supply sources that repeatedly deliver quality and transparency. Maintain an exception process so the business can test new inventory safely.<\/p>\n<\/li>\n

                  3. \n

                    Use controlled experiments<\/strong>\n – When evaluating a new Direct Path<\/strong> configuration, run A\/B-like tests (same geo\/audience\/creative) and compare win rate, viewability, IVT rates, and conversion quality.<\/p>\n<\/li>\n

                  4. \n

                    Align deal strategy with objectives<\/strong>\n – Use open auction for flexible reach, and deals for priority access, quality control, and predictability\u2014especially for video and CTV in Programmatic Advertising<\/strong>.<\/p>\n<\/li>\n

                  5. \n

                    Establish governance<\/strong>\n – Define who can add new exchanges\/resellers, what documentation is required, and what KPIs must be met to remain approved.<\/p>\n<\/li>\n

                  6. \n

                    Review quarterly (at minimum)<\/strong>\n – Paid Marketing<\/strong> supply conditions change; schedule recurring SPO and Direct Path<\/strong> reviews instead of reacting only when performance drops.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    Tools Used for Direct Path<\/h2>\n\n\n\n

                    You don\u2019t \u201cbuy\u201d Direct Path<\/strong> as a single tool; you operationalize it through systems used across Paid Marketing<\/strong> and Programmatic Advertising<\/strong>:<\/p>\n\n\n\n

                      \n
                    • Ad platforms (DSPs and ad servers)<\/strong><\/li>\n
                    • \n

                      Supply controls, deal management, frequency settings, and core delivery reporting.<\/p>\n<\/li>\n

                    • \n

                      Verification and quality measurement tools<\/strong><\/p>\n<\/li>\n

                    • \n

                      Viewability, invalid traffic detection, brand safety controls, and domain\/app transparency monitoring.<\/p>\n<\/li>\n

                    • \n

                      Analytics tools<\/strong><\/p>\n<\/li>\n

                    • \n

                      Conversion analysis, cohort quality checks, and experiment readouts to connect supply decisions to business outcomes.<\/p>\n<\/li>\n

                    • \n

                      Data warehousing and reporting dashboards<\/strong><\/p>\n<\/li>\n

                    • \n

                      Centralized log-level analysis, partner comparisons, and standardized scorecards for supply path decisions.<\/p>\n<\/li>\n

                    • \n

                      CRM and revenue systems (when applicable)<\/strong><\/p>\n<\/li>\n

                    • Especially for B2B Paid Marketing<\/strong>, tying supply quality to lead quality and pipeline is crucial for validating Direct Path<\/strong> changes.<\/li>\n<\/ul>\n\n\n\n

                      Metrics Related to Direct Path<\/h2>\n\n\n\n

                      Because Direct Path<\/strong> affects both efficiency and integrity, use a balanced metric set:<\/p>\n\n\n\n

                        \n
                      • Efficiency metrics<\/strong><\/li>\n
                      • \n

                        Effective CPM, bid win rate, match rate (where applicable), and auction timeouts\/latency indicators.<\/p>\n<\/li>\n

                      • \n

                        Quality and integrity metrics<\/strong><\/p>\n<\/li>\n

                      • \n

                        Viewability rate, invalid traffic rate, brand safety violation rate, and domain\/app transparency coverage.<\/p>\n<\/li>\n

                      • \n

                        Outcome metrics<\/strong><\/p>\n<\/li>\n

                      • \n

                        CPA, ROAS, conversion rate, cost per qualified lead, lead-to-opportunity rate, or retention\/LTV (when measurable).<\/p>\n<\/li>\n

                      • \n

                        Supply concentration metrics<\/strong><\/p>\n<\/li>\n

                      • Spend share by top publishers\/SSPs, duplication rate (same publisher reached via multiple paths), and the number of active supply partners.<\/li>\n<\/ul>\n\n\n\n

                        Good Programmatic Advertising<\/strong> measurement connects these layers so Paid Marketing<\/strong> teams don\u2019t optimize to a single KPI that hides risk.<\/p>\n\n\n\n

                        Future Trends of Direct Path<\/h2>\n\n\n\n

                        Several forces are shaping how Direct Path<\/strong> evolves:<\/p>\n\n\n\n

                          \n
                        • AI-assisted supply decisions<\/strong><\/li>\n
                        • \n

                          AI will increasingly recommend supply routes based on multi-metric optimization (quality, cost, risk), accelerating Direct Path<\/strong> refinement.<\/p>\n<\/li>\n

                        • \n

                          More curated and controlled marketplaces<\/strong><\/p>\n<\/li>\n

                        • \n

                          Curated deals and higher-quality packages will grow as advertisers demand predictability in Programmatic Advertising<\/strong>.<\/p>\n<\/li>\n

                        • \n

                          Privacy-driven measurement shifts<\/strong><\/p>\n<\/li>\n

                        • \n

                          As user-level tracking becomes more restricted, supply quality signals (context, inventory authenticity, and verification) become even more important to Paid Marketing<\/strong> performance.<\/p>\n<\/li>\n

                        • \n

                          Stronger transparency expectations<\/strong><\/p>\n<\/li>\n

                        • \n

                          Industry pressure for clearer fee visibility and authorized selling will keep pushing teams toward more defensible Direct Path<\/strong> strategies.<\/p>\n<\/li>\n

                        • \n

                          CTV maturation<\/strong><\/p>\n<\/li>\n

                        • As CTV standardizes, advertisers will push harder for fewer intermediaries, better reporting, and more consistent paths to premium inventory.<\/li>\n<\/ul>\n\n\n\n

                          Direct Path vs Related Terms<\/h2>\n\n\n\n

                          Direct Path vs Supply Path Optimization (SPO)<\/h3>\n\n\n\n

                          SPO is the broader practice of improving the supply routes you buy through. Direct Path<\/strong> is the outcome or principle you\u2019re aiming for: a cleaner, more efficient route to inventory. In practice, SPO is the process; Direct Path<\/strong> is the preferred state.<\/p>\n\n\n\n

                          Direct Path vs Private Marketplace (PMP)<\/h3>\n\n\n\n

                          A PMP is a deal mechanism\u2014controlled access to inventory. A PMP can<\/em> create a better Direct Path<\/strong>, but it\u2019s not guaranteed. You still need to verify authorized selling, fees, and duplication.<\/p>\n\n\n\n

                          Direct Path vs Programmatic Guaranteed<\/h3>\n\n\n\n

                          Programmatic guaranteed is a buying method with fixed terms and reserved inventory. It often provides a strong Direct Path<\/strong> because it reduces auction complexity, but it may trade flexibility for predictability and typically requires tighter planning in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                          Who Should Learn Direct Path<\/h2>\n\n\n\n

                          Direct Path<\/strong> is valuable across roles:<\/p>\n\n\n\n

                            \n
                          • Marketers and media buyers:<\/strong> To improve performance, reduce waste, and explain supply decisions clearly.<\/li>\n
                          • Analysts:<\/strong> To connect supply variables to outcomes and build repeatable scorecards for Programmatic Advertising<\/strong>.<\/li>\n
                          • Agencies:<\/strong> To standardize buying quality, defend strategy choices, and deliver transparent reporting to clients.<\/li>\n
                          • Business owners and founders:<\/strong> To understand where Paid Marketing<\/strong> dollars go and reduce unnecessary middle-layer costs.<\/li>\n
                          • Developers and marketing engineers:<\/strong> To support data pipelines, log-level analysis, and governance automation that make Direct Path<\/strong> measurable.<\/li>\n<\/ul>\n\n\n\n

                            Summary of Direct Path<\/h2>\n\n\n\n

                            Direct Path<\/strong> is the practice of reaching publisher inventory through the most efficient, transparent route within Programmatic Advertising<\/strong>. It matters because it can reduce wasted spend, improve inventory quality, strengthen brand safety, and make reporting more reliable. In Paid Marketing<\/strong>, Direct Path<\/strong> supports better outcomes by focusing not only on what you buy (audience\/creative) but also how<\/em> you buy it (the supply chain).<\/p>\n\n\n\n

                            Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                            1) What does Direct Path mean in practical terms?<\/h3>\n\n\n\n

                            In practice, Direct Path<\/strong> means prioritizing the cleanest, most transparent route to inventory\u2014typically fewer intermediaries, clearer authorization, and better fee efficiency\u2014so your Paid Marketing<\/strong> spend turns into higher-quality impressions.<\/p>\n\n\n\n

                            2) Is Direct Path only relevant to Programmatic Advertising?<\/h3>\n\n\n\n

                            It\u2019s most relevant to Programmatic Advertising<\/strong> because automated auctions involve complex supply chains. However, the mindset\u2014minimizing unnecessary middle layers and improving transparency\u2014can also inform other Paid Marketing<\/strong> channels.<\/p>\n\n\n\n

                            3) Does a more Direct Path always lower CPMs?<\/h3>\n\n\n\n

                            Not always. Cleaner paths can sometimes have higher CPMs because premium inventory costs more. The goal is better value<\/em>, measured through viewability, conversion quality, fraud reduction, and ultimately CPA\/ROAS.<\/p>\n\n\n\n

                            4) How do I know if I\u2019m buying the same inventory through multiple paths?<\/h3>\n\n\n\n

                            Look for duplication indicators in reporting: the same publisher\/domain\/app appearing across multiple exchanges or sellers, inconsistent CPMs for similar placements, and performance fragmentation. Log-level analysis can make this clearer in Programmatic Advertising<\/strong>.<\/p>\n\n\n\n

                            5) What\u2019s the first step to improving Direct Path for an existing campaign?<\/h3>\n\n\n\n

                            Start with a supply audit on your highest-spend line items. Identify which supply sources drive poor quality (low viewability, high IVT, weak conversion quality), then test excluding redundant paths while monitoring delivery and outcomes.<\/p>\n\n\n\n

                            6) Can Direct Path improvements hurt reach or scale?<\/h3>\n\n\n\n

                            Yes, if restrictions are too aggressive. A good Direct Path<\/strong> strategy balances control with scale by testing changes, using curated deals where helpful, and expanding allowlists based on proven performance rather than assumptions.<\/p>\n\n\n\n

                            7) How often should Paid Marketing teams revisit Direct Path decisions?<\/h3>\n\n\n\n

                            At least quarterly, and more often for high-spend programs or fast-changing channels like CTV. Programmatic Advertising<\/strong> supply relationships shift, so Direct Path<\/strong> needs ongoing monitoring, not a one-time cleanup.<\/p>\n","protected":false},"excerpt":{"rendered":"

                            In **Paid Marketing**, \u201c**Direct Path**\u201d describes the most efficient, transparent route between an advertiser\u2019s budget and a publisher\u2019s ad inventory. In the context of **Programmatic Advertising**, it usually means reducing unnecessary intermediaries in the buying and selling chain so your ads reach the right inventory with less waste, lower fees, and better control.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1911],"tags":[],"class_list":["post-10726","post","type-post","status-publish","format-standard","hentry","category-programmatic-advertising"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=10726"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10726\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=10726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=10726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=10726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}