{"id":10624,"date":"2026-03-29T16:55:05","date_gmt":"2026-03-29T16:55:05","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/x-ads-manager\/"},"modified":"2026-03-29T16:55:05","modified_gmt":"2026-03-29T16:55:05","slug":"x-ads-manager","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/x-ads-manager\/","title":{"rendered":"X Ads Manager: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Paid Social"},"content":{"rendered":"\n<p>X Ads Manager is the campaign management platform used to plan, launch, and optimize advertising on X. For practitioners of <strong>Paid Marketing<\/strong>, it\u2019s the control center where budgets, audiences, creatives, and measurement come together to drive outcomes like awareness, traffic, leads, and sales. Within <strong>Paid Social<\/strong>, X offers a distinct environment: real-time conversation, interest-driven discovery, and fast feedback loops that can be leveraged for both performance and brand goals.<\/p>\n\n\n\n<p>Understanding X Ads Manager matters because it helps marketers translate strategy into execution. Whether you\u2019re an agency running multi-client programs, a founder testing product-market fit, or an analyst building reporting pipelines, the way you structure campaigns, track conversions, and govern spend inside X Ads Manager directly impacts efficiency and results across your broader <strong>Paid Marketing<\/strong> mix.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is X Ads Manager?<\/h2>\n\n\n\n<p>X Ads Manager is the native platform for creating and managing paid campaigns on X. It\u2019s where you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>define campaign objectives (what you want users to do)<\/li>\n<li>select audiences (who you want to reach)<\/li>\n<li>choose placements and formats (what users will see)<\/li>\n<li>set budgets and bidding (how you pay and how aggressively you compete)<\/li>\n<li>measure performance (how you know what worked)<\/li>\n<\/ul>\n\n\n\n<p>Conceptually, X Ads Manager is an orchestration layer: it connects your marketing goals to X\u2019s ad delivery system, using targeting signals and auction dynamics to serve ads to the right people at the right time.<\/p>\n\n\n\n<p>From a business standpoint, it\u2019s a <strong>Paid Marketing<\/strong> execution tool that can support multiple stages of the funnel\u2014from top-of-funnel reach and video views to mid-funnel site traffic and bottom-funnel conversions\u2014depending on your offer, creative, and tracking maturity. Inside <strong>Paid Social<\/strong>, it functions similarly to other social ad platforms but with unique strengths around timely messaging, creator\/community adjacency, and rapid iteration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why X Ads Manager Matters in Paid Marketing<\/h2>\n\n\n\n<p>X Ads Manager can be strategically valuable because X is often where opinions form quickly and narratives spread. In modern <strong>Paid Marketing<\/strong>, that makes it useful not only for direct response, but also for demand creation, thought leadership amplification, crisis response messaging, and product launches.<\/p>\n\n\n\n<p>Key sources of business value include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Speed to insight:<\/strong> Creative and messaging feedback can appear quickly, helping teams iterate faster than slower channels.<\/li>\n<li><strong>Audience testing:<\/strong> X can be effective for testing positioning, hooks, and offers with interest- and behavior-aligned audiences.<\/li>\n<li><strong>Incremental reach:<\/strong> For some brands, X reaches segments that are less accessible or more expensive on other <strong>Paid Social<\/strong> platforms.<\/li>\n<li><strong>Competitive defense:<\/strong> Bidding on relevant interests, topics, or conversation trends (where available) can help protect mindshare when competitors are active.<\/li>\n<\/ul>\n\n\n\n<p>Used well, X Ads Manager supports measurable outcomes\u2014cost-efficient traffic, qualified leads, or conversion lift\u2014while also strengthening brand presence through consistent, on-message exposure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How X Ads Manager Works<\/h2>\n\n\n\n<p>Although details evolve, X Ads Manager generally works through a practical workflow that maps well to day-to-day <strong>Paid Social<\/strong> operations:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\n<p><strong>Input (goals, assets, and tracking)<\/strong>\n   &#8211; You choose an objective aligned to your outcome (for example, awareness vs. website actions).\n   &#8211; You prepare creative assets (copy, images, video) and landing pages.\n   &#8211; You implement measurement foundations such as a website tag\/pixel and conversion events, where applicable.<\/p>\n<\/li>\n<li>\n<p><strong>Processing (targeting and auction mechanics)<\/strong>\n   &#8211; You define audiences using available targeting options (demographics, location, interests, keywords\/conversation signals, follower lookalikes, retargeting, and custom lists\u2014depending on eligibility and settings).\n   &#8211; X\u2019s delivery system evaluates relevance and expected performance, then enters your ads into an auction when users match targeting criteria.<\/p>\n<\/li>\n<li>\n<p><strong>Execution (delivery, pacing, and optimization)<\/strong>\n   &#8211; Your budgets and bids influence how often you enter auctions and at what price.\n   &#8211; Campaign pacing attempts to spend within your constraints while pursuing the objective.\n   &#8211; Over time, the system may optimize delivery toward users more likely to take the desired action (especially when conversion signals are reliable).<\/p>\n<\/li>\n<li>\n<p><strong>Output (reporting and learnings)<\/strong>\n   &#8211; You review performance (spend, reach, engagement, clicks, conversions, cost metrics).\n   &#8211; You adjust creative, targeting, bids, and landing pages.\n   &#8211; You feed learnings into broader <strong>Paid Marketing<\/strong> planning (channel allocation, creative strategy, funnel design).<\/p>\n<\/li>\n<\/ol>\n\n\n\n<p>In practice, outcomes depend heavily on measurement quality and creative-market fit\u2014two factors that often matter more than minor platform settings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Components of X Ads Manager<\/h2>\n\n\n\n<p>X Ads Manager typically includes components that mirror the core needs of <strong>Paid Marketing<\/strong> execution:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Campaign structure and objectives<\/h3>\n\n\n\n<p>A hierarchical setup (account \u2192 campaigns \u2192 ad groups\/line items \u2192 ads\/creatives) that controls budgeting, scheduling, and optimization intent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audience targeting and segmentation<\/h3>\n\n\n\n<p>Tools to define who sees your ads, including prospecting audiences and retargeting audiences. Strong segmentation is essential for clean testing in <strong>Paid Social<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creative and formats<\/h3>\n\n\n\n<p>Creative management for different ad presentations (text-first ads, image\/video units, and other native formats as available). The platform\u2019s context often rewards concise, high-clarity messaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Budgeting and bidding<\/h3>\n\n\n\n<p>Controls for daily\/lifetime budgets, bid strategies, and pacing. These settings materially influence volume, efficiency, and stability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Measurement and attribution<\/h3>\n\n\n\n<p>Reporting dashboards, conversion tracking via website tags\/pixels, and event definitions. This layer determines whether you can optimize beyond clicks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Governance and access<\/h3>\n\n\n\n<p>User roles, billing configuration, and operational permissions\u2014critical for agencies, regulated industries, and teams with shared ownership.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Types of X Ads Manager (Practical Distinctions)<\/h2>\n\n\n\n<p>X Ads Manager doesn\u2019t have \u201ctypes\u201d in the way a methodology might, but there are meaningful contexts in how teams use it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\n<p><strong>Self-serve vs. managed support<\/strong>\n   &#8211; Most advertisers operate self-serve inside X Ads Manager.\n   &#8211; Larger brands may receive additional support or advanced capabilities based on spend and eligibility.<\/p>\n<\/li>\n<li>\n<p><strong>Objective-first vs. audience-first builds<\/strong>\n   &#8211; Objective-first: start with the conversion or awareness goal, then build audiences and creatives around it.\n   &#8211; Audience-first: start with a defined segment (for example, competitor followers or industry keyword clusters), then tailor objectives and messaging.<\/p>\n<\/li>\n<li>\n<p><strong>Direct response vs. brand programs<\/strong>\n   &#8211; Direct response: optimized to measurable actions (leads, purchases, sign-ups).\n   &#8211; Brand programs: optimized for reach, frequency, video completion, and message retention\u2014still part of <strong>Paid Marketing<\/strong>, but measured differently.<\/p>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Real-World Examples of X Ads Manager<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Example 1: SaaS lead generation with content as the offer<\/h3>\n\n\n\n<p>A B2B SaaS company uses X Ads Manager to promote a webinar and a downloadable guide. The <strong>Paid Social<\/strong> strategy targets job titles indirectly via interests\/keywords and retargets site visitors who viewed pricing pages. The program measures cost per lead, lead quality by CRM stage, and pipeline influenced\u2014tying X back to broader <strong>Paid Marketing<\/strong> ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example 2: Ecommerce product launch with creator-aligned messaging<\/h3>\n\n\n\n<p>A consumer brand launches a new product and runs video-first ads in X Ads Manager to build awareness, then retargets engagers with a limited-time discount. Success is judged by blended ROAS, incremental lift in branded search, and conversion rate on mobile landing pages. This approach integrates <strong>Paid Social<\/strong> reach with performance retargeting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example 3: Mobile app installs with post-install optimization<\/h3>\n\n\n\n<p>A mobile app team uses X Ads Manager to drive installs and then evaluates downstream events (trial starts, subscriptions) using app analytics. They segment by geo and device, test short-form copy variations, and adjust bids based on cohorts that show higher retention\u2014using X as one lever in an overall <strong>Paid Marketing<\/strong> acquisition portfolio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Using X Ads Manager<\/h2>\n\n\n\n<p>When managed with discipline, X Ads Manager can deliver:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faster experimentation:<\/strong> Rapid creative iteration and message testing can shorten learning cycles in <strong>Paid Marketing<\/strong>.<\/li>\n<li><strong>Efficient reach in the right niches:<\/strong> Certain interest communities and professional segments can be cost-effective relative to other <strong>Paid Social<\/strong> environments.<\/li>\n<li><strong>Stronger creative learnings:<\/strong> Short copy and real-time context reveal what language resonates, which you can reuse across channels.<\/li>\n<li><strong>Operational control:<\/strong> Budget caps, scheduling, and audience exclusions help prevent waste and improve spend governance.<\/li>\n<li><strong>Full-funnel support:<\/strong> You can run awareness through conversion, provided tracking and landing pages are built to convert.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges of X Ads Manager<\/h2>\n\n\n\n<p>X Ads Manager also comes with common constraints that teams should plan for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Signal quality and attribution limits:<\/strong> If conversion tracking is incomplete, optimization may default toward higher-funnel actions like clicks, which can inflate apparent performance without delivering business outcomes.<\/li>\n<li><strong>Creative volatility:<\/strong> What works can fatigue quickly; message relevance shifts with news cycles and community dynamics.<\/li>\n<li><strong>Brand safety and adjacency concerns:<\/strong> Depending on targeting and placements, brands may need additional guardrails and monitoring.<\/li>\n<li><strong>Auction instability:<\/strong> Costs can fluctuate with seasonality, events, and competitive pressure\u2014affecting CPA and volume.<\/li>\n<li><strong>Data fragmentation:<\/strong> Without clean UTMs, CRM mapping, and consistent naming, analysis becomes unreliable across <strong>Paid Marketing<\/strong> channels.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practices for X Ads Manager<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Build measurement before scaling spend<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implement a website tag\/pixel and define conversion events that match business value (not just clicks).<\/li>\n<li>Use consistent campaign naming conventions to support reporting and governance.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Structure campaigns for learning<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Separate prospecting and retargeting.<\/li>\n<li>Keep audience segments distinct when testing, so results are interpretable.<\/li>\n<li>Control variables: change one major element at a time (creative or audience or bid strategy).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Prioritize message clarity and landing page alignment<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Match ad copy to the landing page headline and offer.<\/li>\n<li>Reduce friction: fast load time, minimal form fields, and a clear call to action.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Use creative systems, not one-off ads<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a library of hooks, benefits, proof points, and objections.<\/li>\n<li>Rotate creatives intentionally to prevent fatigue and maintain performance stability in <strong>Paid Social<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Monitor beyond platform metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Validate lead quality in CRM.<\/li>\n<li>Watch downstream conversion rates and retention, not only CTR.<\/li>\n<li>Compare performance to blended targets across your full <strong>Paid Marketing<\/strong> mix.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tools Used for X Ads Manager<\/h2>\n\n\n\n<p>X Ads Manager is the execution hub, but strong outcomes in <strong>Paid Marketing<\/strong> depend on adjacent tooling:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analytics tools:<\/strong> To validate traffic quality, behavior flows, and conversion funnels.<\/li>\n<li><strong>Tag management systems:<\/strong> To deploy and manage pixels\/tags without constant code releases.<\/li>\n<li><strong>CRM systems:<\/strong> To connect leads and customers back to campaigns and evaluate true ROI.<\/li>\n<li><strong>Attribution and measurement tools:<\/strong> To compare channel impact when last-click attribution is misleading.<\/li>\n<li><strong>Reporting dashboards and BI:<\/strong> To consolidate X performance with other <strong>Paid Social<\/strong> and paid channels.<\/li>\n<li><strong>Creative and collaboration tools:<\/strong> To manage approvals, versioning, and creative testing velocity.<\/li>\n<\/ul>\n\n\n\n<p>The goal is an operational stack where X Ads Manager data is trustworthy, comparable, and actionable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metrics Related to X Ads Manager<\/h2>\n\n\n\n<p>Metrics should map to funnel stage and business outcomes:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Delivery and awareness<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impressions, reach, frequency<\/li>\n<li>CPM (cost per thousand impressions)<\/li>\n<li>Video views and view-through rates (for video objectives)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement and traffic quality<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTR (click-through rate)<\/li>\n<li>CPC (cost per click)<\/li>\n<li>Engagement rate (likes, reposts, replies, saves\u2014where relevant)<\/li>\n<li>Landing page view rate and bounce rate (measured in analytics)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Conversion and ROI<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion rate (click \u2192 action)<\/li>\n<li>CPA (cost per acquisition\/lead)<\/li>\n<li>ROAS (return on ad spend) for ecommerce<\/li>\n<li>CAC (customer acquisition cost) and payback period (from CRM + revenue data)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Efficiency and diagnostics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budget pacing and spend stability<\/li>\n<li>Creative fatigue indicators (declining CTR, rising CPC\/CPA)<\/li>\n<li>Incrementality signals (lift tests where feasible, or channel holdouts in mature programs)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Future Trends of X Ads Manager<\/h2>\n\n\n\n<p>X Ads Manager is evolving within <strong>Paid Marketing<\/strong> alongside broader industry forces:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>More automation and AI-assisted optimization:<\/strong> Expect continued shifts toward automated bidding, creative selection, and audience expansion\u2014raising the importance of clean conversion signals and guardrails.<\/li>\n<li><strong>Privacy-driven measurement changes:<\/strong> As tracking becomes harder, first-party data, modeled conversions, and server-side approaches become more important.<\/li>\n<li><strong>Creative personalization at scale:<\/strong> Dynamic variations of copy and creative concepts will matter more than micro-targeting.<\/li>\n<li><strong>Contextual and interest-based strategies:<\/strong> With reduced reliance on individual identifiers, contextual signals (keywords, topics, engagement behaviors) become more central to <strong>Paid Social<\/strong> planning.<\/li>\n<li><strong>Stronger governance expectations:<\/strong> Brands will invest more in brand safety processes, transparent reporting, and standardized measurement across all <strong>Paid Marketing<\/strong> channels.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">X Ads Manager vs Related Terms<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">X Ads Manager vs Meta Ads Manager<\/h3>\n\n\n\n<p>Both are <strong>Paid Social<\/strong> platforms for campaign setup, targeting, and optimization. Meta often emphasizes broad audience automation and visual placements across multiple apps, while X can excel in real-time conversation contexts and succinct message testing. The right choice depends on audience, creative format, and measurement maturity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">X Ads Manager vs Google Ads<\/h3>\n\n\n\n<p>Google Ads is primarily intent-driven (search queries) plus display\/video inventory, making it a different <strong>Paid Marketing<\/strong> motion. X Ads Manager is social\/context-driven, often better for message-led discovery and demand shaping rather than capturing explicit search intent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">X Ads Manager vs social media management tools<\/h3>\n\n\n\n<p>Social management tools schedule and monitor organic posts and community interactions. X Ads Manager is specifically for paid campaign delivery, budgets, bidding, and performance reporting. They complement each other but serve different purposes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who Should Learn X Ads Manager<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketers:<\/strong> To translate positioning into scalable <strong>Paid Social<\/strong> campaigns and avoid wasted spend.<\/li>\n<li><strong>Analysts:<\/strong> To build reliable reporting, attribution logic, and experimentation frameworks across <strong>Paid Marketing<\/strong>.<\/li>\n<li><strong>Agencies:<\/strong> To standardize governance, naming, and optimization routines across multiple accounts and verticals.<\/li>\n<li><strong>Business owners and founders:<\/strong> To validate demand, test offers, and understand customer acquisition economics.<\/li>\n<li><strong>Developers and technical teams:<\/strong> To implement tracking correctly, support server-side measurement, and ensure data integrity for decision-making.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Summary of X Ads Manager<\/h2>\n\n\n\n<p>X Ads Manager is the platform for running ads on X, covering campaign creation, targeting, budgeting, creative delivery, and measurement. It matters because it turns <strong>Paid Marketing<\/strong> strategy into real execution, with a workflow that supports testing, scaling, and performance optimization. Within <strong>Paid Social<\/strong>, it offers a distinct real-time environment where strong messaging, clean tracking, and disciplined experimentation can produce meaningful business results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1) What is X Ads Manager used for?<\/h3>\n\n\n\n<p>X Ads Manager is used to create, manage, and measure advertising campaigns on X, including setting objectives, selecting audiences, controlling budgets and bids, and reporting performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Is X Ads Manager only for big brands?<\/h3>\n\n\n\n<p>No. Small businesses and startups can use X Ads Manager for lightweight tests and incremental growth, while larger brands may use it for scaled <strong>Paid Marketing<\/strong> programs with stricter governance and reporting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) How do I measure conversions from X Ads Manager accurately?<\/h3>\n\n\n\n<p>Use a website tag\/pixel (and server-side options where available), define meaningful conversion events, apply consistent UTMs, and connect outcomes to your analytics and CRM so you can evaluate CPA, revenue, and lead quality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) What\u2019s the difference between Paid Social and X Ads Manager?<\/h3>\n\n\n\n<p><strong>Paid Social<\/strong> is the broader discipline of buying ads on social platforms. X Ads Manager is the specific platform interface and toolset for executing <strong>Paid Social<\/strong> campaigns on X.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5) Why do my clicks look good but sales don\u2019t improve?<\/h3>\n\n\n\n<p>Common causes include weak landing page alignment, slow page speed, low-intent targeting, misleading click incentives, or incomplete measurement. In <strong>Paid Marketing<\/strong>, optimize for downstream conversions and quality\u2014not just CTR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6) How should I structure campaigns in X Ads Manager for testing?<\/h3>\n\n\n\n<p>Separate prospecting from retargeting, keep audience segments clean, test one major variable at a time (creative or audience or bid strategy), and maintain consistent naming so results remain interpretable across reporting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>X Ads Manager is the campaign management platform used to plan, launch, and optimize advertising on X. For practitioners of **Paid Marketing**, it\u2019s the control center where budgets, audiences, creatives, and measurement come together to drive outcomes like awareness, traffic, leads, and sales. Within **Paid Social**, X offers a distinct environment: real-time conversation, interest-driven discovery, and fast feedback loops that can be leveraged for both performance and brand goals.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1910],"tags":[],"class_list":["post-10624","post","type-post","status-publish","format-standard","hentry","category-paid-social"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=10624"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10624\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=10624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=10624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=10624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}