{"id":10387,"date":"2026-03-29T07:59:48","date_gmt":"2026-03-29T07:59:48","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/cost-per-subscription\/"},"modified":"2026-03-29T07:59:48","modified_gmt":"2026-03-29T07:59:48","slug":"cost-per-subscription","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/cost-per-subscription\/","title":{"rendered":"Cost Per Subscription: What It Is, Key Features, Benefits, Use Cases, and How It Fits in PPC"},"content":{"rendered":"\n

Cost Per Subscription is a performance metric used in Paid Marketing<\/strong> to quantify how much ad spend it takes to generate a new subscription. In PPC<\/strong> campaigns\u2014where spend is tightly tied to clicks, impressions, and conversions\u2014Cost Per Subscription helps teams move beyond surface-level engagement and measure the real cost of acquiring subscription customers.<\/p>\n\n\n\n

This metric matters because subscription businesses win (or lose) on unit economics. If your Paid Marketing<\/strong> spend produces subscriptions at a cost that your margins and retention can\u2019t support, growth becomes fragile. Cost Per Subscription gives marketers, analysts, and founders a shared, finance-friendly way to evaluate PPC<\/strong> performance and make better decisions about targeting, creative, landing pages, and budgets.<\/p>\n\n\n\n

What Is Cost Per Subscription?<\/h2>\n\n\n\n

Cost Per Subscription<\/strong> is the average amount of advertising cost required to generate one subscription, based on a defined subscription event (for example: \u201cnew paid subscription started\u201d or \u201ctrial started that becomes billable\u201d).<\/p>\n\n\n\n

At its simplest:<\/p>\n\n\n\n

    \n
  • Cost Per Subscription = Total attributed ad spend \u00f7 Number of subscriptions attributed to that spend<\/strong><\/li>\n<\/ul>\n\n\n\n

    The core concept is straightforward: it\u2019s a cost-per-outcome metric aligned to a subscription business model. The business meaning is even more important\u2014Cost Per Subscription is a lens into whether your acquisition engine can scale profitably.<\/p>\n\n\n\n

    Where it fits in Paid Marketing<\/strong>: it\u2019s commonly used to evaluate channels and campaigns that directly drive sign-ups (search, social, display, video, affiliate placements bought on a performance basis). Its role inside PPC<\/strong> is to translate auctions and click costs into a metric that reflects customer acquisition for subscription revenue, not just traffic.<\/p>\n\n\n\n

    Why Cost Per Subscription Matters in Paid Marketing<\/h2>\n\n\n\n

    Cost Per Subscription matters because subscription growth is not just about volume\u2014it\u2019s about sustainable acquisition.<\/p>\n\n\n\n

    Key reasons it\u2019s strategically important in Paid Marketing<\/strong>:<\/p>\n\n\n\n

      \n
    • Aligns marketing with revenue mechanics:<\/strong> Subscription businesses monetize over time, so the cost to acquire a subscriber must fit expected retention and margin.<\/li>\n
    • Enables smarter budget allocation:<\/strong> When you compare Cost Per Subscription across PPC<\/strong> campaigns, you can shift spend toward the segments with the strongest unit economics.<\/li>\n
    • Improves forecasting:<\/strong> If you know your expected subscription volume per dollar, you can model spend scenarios with more confidence.<\/li>\n
    • Creates competitive advantage:<\/strong> Teams that manage Cost Per Subscription tightly can bid more aggressively where it\u2019s profitable and pull back faster where it isn\u2019t.<\/li>\n<\/ul>\n\n\n\n

      Most importantly, Cost Per Subscription connects day-to-day optimization (keywords, creatives, landing pages) to long-term business value.<\/p>\n\n\n\n

      How Cost Per Subscription Works<\/h2>\n\n\n\n

      Cost Per Subscription is simple as a formula, but it \u201cworks\u201d in practice only when the subscription event and attribution rules are well-defined. A practical workflow looks like this:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ trigger: define the subscription conversion<\/strong>\n – Decide what counts as a subscription (paid start, trial start, trial-to-paid conversion, or first successful payment).\n – Define eligibility (new customers only vs returning; self-serve vs sales-assisted).<\/p>\n<\/li>\n

      2. \n

        Analysis \/ processing: track and attribute conversions<\/strong>\n – Capture conversions from your site\/app (pixel, SDK, server-side events).\n – Attribute subscriptions to Paid Marketing<\/strong> touchpoints using an agreed model (platform attribution, analytics attribution, or a blended approach).<\/p>\n<\/li>\n

      3. \n

        Execution \/ application: calculate and segment<\/strong>\n – Compute Cost Per Subscription overall and by channel, campaign, ad group, keyword, audience, creative, geography, and device.\n – Segment by subscription tier or plan when pricing differs.<\/p>\n<\/li>\n

      4. \n

        Output \/ outcome: optimize decisions<\/strong>\n – Use Cost Per Subscription to guide bidding, budget caps, creative iteration, landing page tests, and audience refinement.\n – Compare against allowable targets based on margins and lifetime value.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        In PPC<\/strong>, this workflow turns auction-driven spend into a controllable acquisition metric\u2014if measurement is trustworthy.<\/p>\n\n\n\n

        Key Components of Cost Per Subscription<\/h2>\n\n\n\n

        Strong Cost Per Subscription measurement and optimization usually requires several components working together:<\/p>\n\n\n\n

        Data inputs and definitions<\/h3>\n\n\n\n
          \n
        • Subscription event definition (trial vs paid, what date counts, what counts as \u201cnew\u201d)<\/li>\n
        • Subscription plan metadata (tier, billing cycle, currency)<\/li>\n
        • Refunds, cancellations, and chargebacks rules (especially for \u201cpaid start\u201d definitions)<\/li>\n<\/ul>\n\n\n\n

          Tracking and measurement systems<\/h3>\n\n\n\n
            \n
          • Web\/app conversion tracking (client-side and\/or server-side)<\/li>\n
          • Analytics event schema and governance (consistent naming and parameters)<\/li>\n
          • Identity matching where permitted (to reduce duplication across devices)<\/li>\n<\/ul>\n\n\n\n

            Processes and responsibilities<\/h3>\n\n\n\n
              \n
            • Marketing owns Paid Marketing<\/strong> execution and optimization.<\/li>\n
            • Analytics\/BI validates attribution logic and reporting accuracy.<\/li>\n
            • Product\/engineering ensures events fire reliably and consistently.<\/li>\n
            • Finance aligns acceptable Cost Per Subscription targets with margins and retention.<\/li>\n<\/ul>\n\n\n\n

              Supporting metrics<\/h3>\n\n\n\n

              Cost Per Subscription is most actionable when paired with subscription quality indicators (retention, churn, activation) rather than treated as a standalone number.<\/p>\n\n\n\n

              Types of Cost Per Subscription<\/h2>\n\n\n\n

              Cost Per Subscription doesn\u2019t have universally standardized \u201ctypes,\u201d but teams commonly use a few practical distinctions to make it useful across Paid Marketing<\/strong> and PPC<\/strong>:<\/p>\n\n\n\n

              1) Trial-start vs paid-start Cost Per Subscription<\/h3>\n\n\n\n
                \n
              • Trial-start Cost Per Subscription:<\/strong> cost to generate a trial subscription.<\/li>\n
              • Paid-start Cost Per Subscription:<\/strong> cost to generate a subscription that starts billing (often a stronger business outcome).\nThis distinction matters when trial-to-paid conversion varies by channel.<\/li>\n<\/ul>\n\n\n\n

                2) Gross vs net Cost Per Subscription<\/h3>\n\n\n\n
                  \n
                • Gross Cost Per Subscription:<\/strong> uses all subscriptions counted at signup.<\/li>\n
                • Net Cost Per Subscription:<\/strong> adjusts for quick refunds, fraud, or cancellations within a defined window.\nNet is often more honest for scaling decisions.<\/li>\n<\/ul>\n\n\n\n

                  3) Platform-reported vs analytics\/BI Cost Per Subscription<\/h3>\n\n\n\n
                    \n
                  • Platform-reported:<\/strong> based on the ad platform\u2019s attribution rules.<\/li>\n
                  • Analytics\/BI:<\/strong> based on your own attribution and deduplication rules.\nDifferences are normal; the goal is consistency and decision-grade accuracy.<\/li>\n<\/ul>\n\n\n\n

                    4) Blended vs channel-specific Cost Per Subscription<\/h3>\n\n\n\n
                      \n
                    • Channel-specific:<\/strong> subscription cost for a single channel\/campaign.<\/li>\n
                    • Blended:<\/strong> total Paid Marketing<\/strong> spend divided by total subscriptions across channels (useful for executive reporting).<\/li>\n<\/ul>\n\n\n\n

                      Real-World Examples of Cost Per Subscription<\/h2>\n\n\n\n

                      Example 1: Search (PPC) driving high-intent signups<\/h3>\n\n\n\n

                      A B2B SaaS company runs branded and non-branded search campaigns. Branded search shows a low Cost Per Subscription, while non-branded is higher but drives incremental growth.<\/p>\n\n\n\n

                        \n
                      • Action: keep branded coverage to protect demand, but optimize non-branded by tightening keyword intent, improving landing page clarity, and using value-based messaging.<\/li>\n
                      • Why it works: PPC<\/strong> search captures intent; Cost Per Subscription helps separate efficient capture from expensive exploration.<\/li>\n<\/ul>\n\n\n\n

                        Example 2: Paid social scaling trials but struggling on paid conversions<\/h3>\n\n\n\n

                        A subscription app runs social campaigns optimized for trial starts. The Cost Per Subscription for trials looks great, but paid-start Cost Per Subscription is poor due to low trial-to-paid conversion.<\/p>\n\n\n\n

                          \n
                        • Action: change optimization event (or downstream value), test creatives that set clearer expectations, and improve onboarding to increase activation.<\/li>\n
                        • Why it works: Cost Per Subscription reveals when Paid Marketing<\/strong> is buying low-quality signups.<\/li>\n<\/ul>\n\n\n\n

                          Example 3: Comparing plan-level subscription costs<\/h3>\n\n\n\n

                          A streaming service offers Basic and Premium. Premium subscribers have higher LTV, but also higher Cost Per Subscription.<\/p>\n\n\n\n

                            \n
                          • Action: accept a higher Cost Per Subscription for Premium if the LTV:CAC relationship remains healthy, and adjust PPC<\/strong> bidding to prioritize audiences more likely to select Premium.<\/li>\n
                          • Why it works: Cost Per Subscription becomes more meaningful when paired with plan-level revenue and retention.<\/li>\n<\/ul>\n\n\n\n

                            Benefits of Using Cost Per Subscription<\/h2>\n\n\n\n

                            When applied correctly, Cost Per Subscription drives better performance across Paid Marketing<\/strong>:<\/p>\n\n\n\n

                              \n
                            • Improved efficiency:<\/strong> teams spot waste faster than with click-based metrics alone.<\/li>\n
                            • Better creative and funnel optimization:<\/strong> it pushes testing toward outcomes that matter\u2014subscription starts and successful payments.<\/li>\n
                            • More consistent budgeting:<\/strong> leaders can set spend caps based on acceptable Cost Per Subscription targets tied to margins.<\/li>\n
                            • Higher-quality acquisition:<\/strong> shifting optimization from cheap traffic to subscription outcomes often improves onboarding alignment and audience targeting.<\/li>\n
                            • Clearer cross-team alignment:<\/strong> marketing, product, and finance can discuss a shared metric that maps to business growth.<\/li>\n<\/ul>\n\n\n\n

                              Challenges of Cost Per Subscription<\/h2>\n\n\n\n

                              Cost Per Subscription is powerful, but it\u2019s easy to misread if measurement and context are weak.<\/p>\n\n\n\n

                              Technical and measurement challenges<\/h3>\n\n\n\n
                                \n
                              • Attribution gaps:<\/strong> privacy changes, consent requirements, and cross-device behavior can undercount or misattribute subscriptions.<\/li>\n
                              • Deduplication issues:<\/strong> the same person can be counted twice across platforms or devices.<\/li>\n
                              • Event integrity:<\/strong> tracking breaks, ad blockers, and inconsistent event definitions can skew results.<\/li>\n<\/ul>\n\n\n\n

                                Strategic risks<\/h3>\n\n\n\n
                                  \n
                                • Optimizing for the wrong \u201csubscription\u201d:<\/strong> trial-start Cost Per Subscription may look great while paid conversions disappoint.<\/li>\n
                                • Short-term bias:<\/strong> cutting campaigns with higher Cost Per Subscription can reduce top-of-funnel learning or long-term growth.<\/li>\n
                                • Ignoring quality:<\/strong> low Cost Per Subscription can still be bad if churn is high.<\/li>\n<\/ul>\n\n\n\n

                                  Implementation barriers<\/h3>\n\n\n\n
                                    \n
                                  • Aligning stakeholders on definitions (trial vs paid, net vs gross) can take time, especially in companies with sales-assisted flows.<\/li>\n<\/ul>\n\n\n\n

                                    Best Practices for Cost Per Subscription<\/h2>\n\n\n\n

                                    These practices help make Cost Per Subscription decision-ready in Paid Marketing<\/strong> and PPC<\/strong>:<\/p>\n\n\n\n

                                      \n
                                    1. \n

                                      Define the subscription event precisely<\/strong>\n – Document what counts, what doesn\u2019t, and how edge cases are handled (refunds, retries, reactivations).<\/p>\n<\/li>\n

                                    2. \n

                                      Track the full funnel<\/strong>\n – Measure both subscription start and early quality signals (activation, first key action, first payment success).<\/p>\n<\/li>\n

                                    3. \n

                                      Use segmented reporting<\/strong>\n – Break Cost Per Subscription down by channel, campaign, audience, creative, geography, device, and plan tier.<\/p>\n<\/li>\n

                                    4. \n

                                      Set targets based on unit economics<\/strong>\n – Establish an acceptable Cost Per Subscription using expected margin and retention, not a generic benchmark.<\/p>\n<\/li>\n

                                    5. \n

                                      Pair with quality and value metrics<\/strong>\n – Monitor churn, retention, LTV, and payback period alongside Cost Per Subscription to avoid \u201ccheap but bad\u201d acquisition.<\/p>\n<\/li>\n

                                    6. \n

                                      Run controlled experiments<\/strong>\n – Use geo tests, holdouts, or incrementality experiments where feasible to understand what Paid Marketing<\/strong> truly causes versus captures.<\/p>\n<\/li>\n

                                    7. \n

                                      Operationalize governance<\/strong>\n – Maintain a consistent event schema, change logs, and routine audits so PPC<\/strong> optimizations aren\u2019t based on broken data.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                                      Tools Used for Cost Per Subscription<\/h2>\n\n\n\n

                                      Cost Per Subscription is not a single tool\u2014it\u2019s a measurement and optimization capability built from a stack. Common tool categories include:<\/p>\n\n\n\n

                                        \n
                                      • Ad platforms:<\/strong> manage PPC<\/strong> campaigns, conversion goals, bidding, and audience targeting.<\/li>\n
                                      • Analytics tools:<\/strong> analyze funnels, attribution, cohort retention, and conversion paths from Paid Marketing<\/strong> traffic.<\/li>\n
                                      • Tag management and server-side tracking:<\/strong> improve reliability of subscription events and reduce data loss.<\/li>\n
                                      • CRM systems and subscription billing platforms:<\/strong> store customer status, plan tier, payment outcomes, and lifecycle events needed to validate \u201creal\u201d subscriptions.<\/li>\n
                                      • Data warehouses and BI dashboards:<\/strong> unify spend and subscription events, deduplicate, and report blended Cost Per Subscription over time.<\/li>\n
                                      • Experimentation platforms:<\/strong> support landing page testing and incrementality measurement that informs Cost Per Subscription improvements.<\/li>\n<\/ul>\n\n\n\n

                                        The most mature setups reconcile platform-reported PPC<\/strong> conversions with a source of truth from billing\/subscription systems.<\/p>\n\n\n\n

                                        Metrics Related to Cost Per Subscription<\/h2>\n\n\n\n

                                        Cost Per Subscription becomes far more actionable when viewed alongside related metrics:<\/p>\n\n\n\n

                                          \n
                                        • Conversion rate (click-to-subscription):<\/strong> helps diagnose whether high Cost Per Subscription is due to expensive clicks or weak landing pages.<\/li>\n
                                        • Cost per click (CPC) and CPM:<\/strong> show whether auction costs are the main driver.<\/li>\n
                                        • Customer acquisition cost (CAC):<\/strong> broader metric that may include sales and onboarding costs beyond Paid Marketing<\/strong>.<\/li>\n
                                        • Lifetime value (LTV):<\/strong> critical for deciding what Cost Per Subscription is acceptable.<\/li>\n
                                        • Payback period:<\/strong> how long it takes for subscription margin to recover acquisition cost.<\/li>\n
                                        • Churn and retention (cohort-based):<\/strong> reveal whether low Cost Per Subscription is buying customers who don\u2019t stick.<\/li>\n
                                        • Return on ad spend (ROAS):<\/strong> can be tricky for subscriptions (revenue accrues over time), but useful when paired with LTV-informed revenue models.<\/li>\n<\/ul>\n\n\n\n

                                          Future Trends of Cost Per Subscription<\/h2>\n\n\n\n

                                          Cost Per Subscription is evolving as Paid Marketing<\/strong> and measurement ecosystems change:<\/p>\n\n\n\n

                                            \n
                                          • More automation and value-based optimization:<\/strong> PPC<\/strong> platforms increasingly optimize toward downstream value signals, not just surface conversions.<\/li>\n
                                          • Greater reliance on first-party data:<\/strong> privacy changes push teams toward server-side events, consent-aware tracking, and tighter integration with subscription\/billing systems.<\/li>\n
                                          • Predictive modeling for subscription value:<\/strong> models that estimate LTV early will influence how aggressively teams can spend to acquire subscribers.<\/li>\n
                                          • Creative personalization at scale:<\/strong> improved segmentation and dynamic creative can reduce Cost Per Subscription by improving message-to-audience fit.<\/li>\n
                                          • Incrementality focus:<\/strong> more teams will validate whether Paid Marketing<\/strong> is creating new subscribers or simply capturing existing demand.<\/li>\n<\/ul>\n\n\n\n

                                            In short: measurement will become more modeled and privacy-aware, while optimization becomes more automated\u2014making strong definitions and governance even more important.<\/p>\n\n\n\n

                                            Cost Per Subscription vs Related Terms<\/h2>\n\n\n\n

                                            Cost Per Subscription vs Cost Per Acquisition (CPA)<\/h3>\n\n\n\n

                                            CPA is a broad term for the cost of any acquisition event (lead, signup, purchase). Cost Per Subscription is a more specific CPA aligned to subscription outcomes. In PPC<\/strong>, using Cost Per Subscription clarifies what \u201cacquisition\u201d actually means.<\/p>\n\n\n\n

                                            Cost Per Subscription vs Customer Acquisition Cost (CAC)<\/h3>\n\n\n\n

                                            CAC typically includes all costs to acquire a customer (ad spend, sales compensation, tools, onboarding). Cost Per Subscription usually focuses on Paid Marketing<\/strong> spend tied to subscription conversions. CAC is more comprehensive; Cost Per Subscription is more campaign-optimizable.<\/p>\n\n\n\n

                                            Cost Per Subscription vs Cost Per Lead (CPL)<\/h3>\n\n\n\n

                                            CPL measures the cost to generate a lead, not a subscriber. For sales-led businesses, Paid Marketing<\/strong> may optimize to CPL first, but Cost Per Subscription is closer to revenue reality\u2014especially when lead quality varies.<\/p>\n\n\n\n

                                            Who Should Learn Cost Per Subscription<\/h2>\n\n\n\n
                                              \n
                                            • Marketers:<\/strong> to optimize PPC<\/strong> campaigns toward subscription outcomes, not vanity metrics.<\/li>\n
                                            • Analysts:<\/strong> to build reliable attribution, cohort reporting, and unit economics dashboards for Paid Marketing<\/strong>.<\/li>\n
                                            • Agencies:<\/strong> to prove impact in subscription growth engagements and set clear performance expectations.<\/li>\n
                                            • Business owners and founders:<\/strong> to understand whether growth is profitable and to set sustainable acquisition targets.<\/li>\n
                                            • Developers and product teams:<\/strong> to implement accurate subscription event tracking and ensure analytics reflect real billing outcomes.<\/li>\n<\/ul>\n\n\n\n

                                              Cost Per Subscription becomes a shared language across growth, product, and finance when everyone understands the definition and limitations.<\/p>\n\n\n\n

                                              Summary of Cost Per Subscription<\/h2>\n\n\n\n

                                              Cost Per Subscription is the average Paid Marketing<\/strong> cost required to generate a subscription, calculated by dividing attributed spend by subscription conversions. It matters because subscription businesses depend on sustainable acquisition economics, and Cost Per Subscription connects PPC<\/strong> execution to profitability. When defined carefully and paired with retention and LTV, it becomes one of the most practical metrics for optimizing and scaling subscription growth.<\/p>\n\n\n\n

                                              Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                              1) What is Cost Per Subscription and how do you calculate it?<\/h3>\n\n\n\n

                                              Cost Per Subscription is total attributed ad spend divided by the number of subscriptions generated in the same scope. The key is defining what counts as a \u201csubscription\u201d (trial start, paid start, or first successful payment) and using consistent attribution rules.<\/p>\n\n\n\n

                                              2) Is Cost Per Subscription the same as CAC?<\/h3>\n\n\n\n

                                              Not exactly. Cost Per Subscription usually reflects Paid Marketing<\/strong> spend per subscription, while CAC often includes additional costs like sales labor, tools, and onboarding. Many teams use Cost Per Subscription as a marketing efficiency metric and CAC as a full unit-economics metric.<\/p>\n\n\n\n

                                              3) Which subscription event should I use: trial start or paid start?<\/h3>\n\n\n\n

                                              If trials are a major step in your funnel, start with both. Trial-start Cost Per Subscription helps optimize top-of-funnel volume, while paid-start Cost Per Subscription better reflects revenue impact. Choose the one that best matches your growth stage and ability to measure downstream conversions.<\/p>\n\n\n\n

                                              4) How does PPC optimization affect Cost Per Subscription?<\/h3>\n\n\n\n

                                              In PPC<\/strong>, changes to bidding, targeting, keywords, and creative can shift click costs and conversion rates. Cost Per Subscription improves when you either reduce costs (like CPC\/CPM) or increase the subscription conversion rate through better intent matching and landing page performance.<\/p>\n\n\n\n

                                              5) What\u2019s a \u201cgood\u201d Cost Per Subscription benchmark?<\/h3>\n\n\n\n

                                              There isn\u2019t a universal benchmark. A \u201cgood\u201d Cost Per Subscription depends on your gross margin, retention, pricing, and payback targets. Set a threshold based on how much you can spend to acquire a subscriber while still hitting profitability goals.<\/p>\n\n\n\n

                                              6) Why does my platform-reported Cost Per Subscription differ from my analytics dashboard?<\/h3>\n\n\n\n

                                              Differences often come from attribution windows, cross-device tracking gaps, consent limitations, and deduplication rules. Decide which source is your decision standard, document it, and reconcile regularly\u2014especially when scaling Paid Marketing<\/strong> budgets.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                              Cost Per Subscription is a performance metric used in **Paid Marketing** to quantify how much ad spend it takes to generate a new subscription. In **PPC** campaigns\u2014where spend is tightly tied to clicks, impressions, and conversions\u2014Cost Per Subscription helps teams move beyond surface-level engagement and measure the real cost of acquiring subscription customers.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1909],"tags":[],"class_list":["post-10387","post","type-post","status-publish","format-standard","hentry","category-ppc"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=10387"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10387\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=10387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=10387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=10387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}