{"id":10371,"date":"2026-03-29T07:26:26","date_gmt":"2026-03-29T07:26:26","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/click-quality-score\/"},"modified":"2026-03-29T07:26:26","modified_gmt":"2026-03-29T07:26:26","slug":"click-quality-score","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/click-quality-score\/","title":{"rendered":"Click Quality Score: What It Is, Key Features, Benefits, Use Cases, and How It Fits in PPC"},"content":{"rendered":"\n

In Paid Marketing<\/strong>, not every click is created equal. Two campaigns can generate the same number of clicks at the same cost, yet produce wildly different outcomes\u2014because the quality<\/em> of those clicks differs. Click Quality Score<\/strong> is the practical concept marketers use to describe how valuable a click is once it lands on your site or app, especially in PPC<\/strong> where you pay for traffic one click at a time.<\/p>\n\n\n\n

A strong Click Quality Score<\/strong> means the people clicking your ads are more likely to engage, convert, become qualified leads, and ultimately generate revenue. A weak score is a warning sign: you may be buying curiosity, accidental taps, irrelevant traffic, or even invalid activity that inflates spend without improving results. In modern Paid Marketing<\/strong>, where automation and bidding systems respond quickly to data, understanding and improving Click Quality Score<\/strong> is one of the most direct paths to better efficiency and sustainable growth in PPC<\/strong>.<\/p>\n\n\n\n

\n\n\n\n

1) What Is Click Quality Score?<\/h2>\n\n\n\n

Click Quality Score<\/strong> is an assessment of how likely an ad click is to produce meaningful business value. Instead of treating every click as equal, it evaluates clicks based on post-click behavior and downstream outcomes\u2014such as engaged sessions, form completions, purchases, qualified leads, or retention.<\/p>\n\n\n\n

At its core, the concept answers a simple question: \u201cAre we paying for the right clicks?\u201d<\/strong> In Paid Marketing<\/strong>, this is the difference between scaling profitably and scaling waste.<\/p>\n\n\n\n

From a business perspective, Click Quality Score<\/strong> helps you:\n– Identify which campaigns, keywords, audiences, creatives, and placements drive valuable<\/em> traffic\n– Reduce spend on low-intent or low-quality sources\n– Align PPC<\/strong> optimization with revenue, not just surface-level metrics like CTR<\/p>\n\n\n\n

Within PPC<\/strong>, it functions as a decision lens. You may not see a single, universal \u201cscore\u201d in every platform, but you can build and operationalize the idea using your analytics, CRM, and conversion tracking to grade traffic quality consistently.<\/p>\n\n\n\n

\n\n\n\n

2) Why Click Quality Score Matters in Paid Marketing<\/h2>\n\n\n\n

In Paid Marketing<\/strong>, budgets move fast, and algorithms optimize toward what you measure. If you only optimize for cheap clicks or high CTR, you risk systematically buying low-value traffic. Click Quality Score<\/strong> matters because it ties optimization to what the business actually wants.<\/p>\n\n\n\n

Key reasons it\u2019s strategically important:\n– Protects ROI:<\/strong> By filtering out low-quality traffic, you improve conversion efficiency and profitability.\n– Improves budget allocation:<\/strong> You can shift spend toward segments that generate qualified outcomes, not just volume.\n– Strengthens competitive advantage:<\/strong> When competitors chase vanity metrics, you win by scaling what converts and retains.\n– Supports better creative and targeting decisions:<\/strong> Quality-focused insights show what messaging attracts the right<\/em> users.\n– Reduces operational noise:<\/strong> Fewer low-quality clicks means cleaner data for attribution and bid strategies.<\/p>\n\n\n\n

In practice, a disciplined Click Quality Score<\/strong> approach makes PPC<\/strong> optimization more resilient\u2014especially when markets tighten, CPCs rise, or tracking becomes less precise.<\/p>\n\n\n\n

\n\n\n\n

3) How Click Quality Score Works<\/h2>\n\n\n\n

Click Quality Score<\/strong> is often conceptual rather than a single standardized calculation, but it can be implemented with a clear workflow in Paid Marketing<\/strong> and PPC<\/strong>:<\/p>\n\n\n\n

    \n
  1. \n

    Input (the click and its context)<\/strong>\n – Campaign\/ad group\/keyword or audience segment\n – Device, location, time, placement, creative, landing page\n – Pre-click intent signals (query meaning, audience fit, offer match)<\/p>\n<\/li>\n

  2. \n

    Analysis (post-click signals and outcomes)<\/strong>\n – Engagement: time on page, scroll depth, key pageviews, repeat visits\n – Conversion events: add-to-cart, lead submit, purchase, call, signup\n – Quality filters: suspicious patterns, bot-like behavior, accidental clicks\n – Downstream outcomes: lead qualification, sales acceptance, revenue, LTV<\/p>\n<\/li>\n

  3. \n

    Application (how you use the score)<\/strong>\n – Bid adjustments and budget reallocation\n – Negative keyword and placement exclusions\n – Audience refinement and creative iteration\n – Landing page improvements and funnel fixes<\/p>\n<\/li>\n

  4. \n

    Output (measurable business impact)<\/strong>\n – Higher conversion rate and better lead quality\n – Lower CPA\/CAC and improved ROAS\n – Cleaner funnel metrics and more reliable learning loops in PPC<\/strong><\/p>\n<\/li>\n<\/ol>\n\n\n\n

    The practical goal is to convert raw click volume into a quality-weighted view of performance, so Paid Marketing<\/strong> decisions reflect real value.<\/p>\n\n\n\n

    \n\n\n\n

    4) Key Components of Click Quality Score<\/h2>\n\n\n\n

    A reliable Click Quality Score<\/strong> system combines measurement, governance, and operational processes. Common components include:<\/p>\n\n\n\n

    Data inputs<\/h3>\n\n\n\n
      \n
    • Ad platform dimensions (campaign, ad, keyword\/query, audience, placement)<\/li>\n
    • Web\/app analytics events (engagement and conversions)<\/li>\n
    • CRM or sales pipeline stages (MQL\/SQL\/opportunity\/won)<\/li>\n
    • Customer value signals (repeat purchase, retention, subscription health)<\/li>\n<\/ul>\n\n\n\n

      Tracking and attribution foundations<\/h3>\n\n\n\n
        \n
      • Consistent event naming and conversion definitions<\/li>\n
      • Accurate tagging and channel mapping<\/li>\n
      • Attribution logic appropriate to your sales cycle (short vs long consideration)<\/li>\n<\/ul>\n\n\n\n

        Quality governance<\/h3>\n\n\n\n
          \n
        • Shared definitions of \u201cquality\u201d between marketing and sales<\/li>\n
        • Rules for excluding invalid or irrelevant traffic<\/li>\n
        • Ongoing audits of conversion setup and funnel integrity<\/li>\n<\/ul>\n\n\n\n

          Team responsibilities<\/h3>\n\n\n\n
            \n
          • Paid Marketing<\/strong> managers: targeting, bids, exclusions, creative testing<\/li>\n
          • Analysts: segmentation, cohort analysis, quality modeling<\/li>\n
          • Sales\/RevOps: lead feedback loops and stage definitions<\/li>\n
          • Developers: event instrumentation, server-side tracking where needed<\/li>\n<\/ul>\n\n\n\n

            When these components align, Click Quality Score<\/strong> becomes an operational metric\u2014not a vague opinion about traffic.<\/p>\n\n\n\n

            \n\n\n\n

            5) Types of Click Quality Score (Practical Distinctions)<\/h2>\n\n\n\n

            While there aren\u2019t universal \u201cofficial\u201d types, Click Quality Score<\/strong> is commonly applied in several useful ways in PPC<\/strong>:<\/p>\n\n\n\n

            Pre-click vs post-click quality<\/h3>\n\n\n\n
              \n
            • Pre-click quality<\/strong>: predicted value based on intent signals (query meaning, audience fit, ad relevance).<\/li>\n
            • Post-click quality<\/strong>: measured value based on what users actually do (engage, convert, qualify, buy).<\/li>\n<\/ul>\n\n\n\n

              Micro-conversion vs macro-conversion quality<\/h3>\n\n\n\n
                \n
              • Micro<\/strong>: product views, time on site, scroll, add-to-cart, pricing-page views.<\/li>\n
              • Macro<\/strong>: purchases, qualified leads, booked meetings, trials that activate, revenue events.<\/li>\n<\/ul>\n\n\n\n

                Funnel-stage quality<\/h3>\n\n\n\n
                  \n
                • Top-of-funnel clicks that engage but don\u2019t convert immediately can still be high quality if they later assist conversions\u2014important in longer B2B cycles.<\/li>\n<\/ul>\n\n\n\n

                  Segment-specific quality<\/h3>\n\n\n\n

                  You may track Click Quality Score<\/strong> by:\n– Keyword intent group (brand, competitor, problem-aware, solution-aware)\n– Audience type (remarketing vs prospecting)\n– Placement type (search vs content placements, app inventory, etc.)\n– Device type (desktop vs mobile, where accidental taps may be higher)<\/p>\n\n\n\n

                  These distinctions keep Paid Marketing<\/strong> decisions grounded in how your funnel actually works.<\/p>\n\n\n\n

                  \n\n\n\n

                  6) Real-World Examples of Click Quality Score<\/h2>\n\n\n\n

                  Example 1: B2B lead generation with sales feedback<\/h3>\n\n\n\n

                  A B2B company runs PPC<\/strong> campaigns to drive demo requests. CTR looks strong, but sales rejects many leads as unqualified. By building a Click Quality Score<\/strong> based on \u201csales-accepted lead rate\u201d and opportunity creation, the team discovers that certain keywords produce form fills but almost no qualified pipeline. They:\n– Add negative keywords for irrelevant intent\n– Tighten geo and industry targeting\n– Update ad copy to pre-qualify (pricing, minimum seat size, use case)\nResult: fewer leads, higher acceptance rate, lower CAC\u2014better Paid Marketing<\/strong> efficiency.<\/p>\n\n\n\n

                  Example 2: E-commerce scaling while protecting ROAS<\/h3>\n\n\n\n

                  An online retailer scales prospecting in Paid Marketing<\/strong>. Click volume rises, but return drops due to low-intent traffic. They define Click Quality Score<\/strong> using a blend of engaged sessions, add-to-cart rate, and purchase conversion rate by placement and creative. They:\n– Exclude placements that drive high bounce and low cart activity\n– Shift budget toward segments with strong add-to-cart-to-purchase performance\n– Optimize landing pages for mobile speed and clarity\nResult: spend shifts from \u201ccheap clicks\u201d to \u201cprofitable clicks,\u201d stabilizing PPC<\/strong> ROAS.<\/p>\n\n\n\n

                  Example 3: Mobile app installs vs retained users<\/h3>\n\n\n\n

                  A subscription app buys installs via PPC<\/strong>. Installs look great, but churn is high. They redefine Click Quality Score<\/strong> around post-install activation and 7-day retention. The team:\n– Stops optimizing purely for CPI\n– Uses retention-based conversion events for bidding where possible\n– Updates creatives to reflect the real value proposition\nResult: fewer installs, more retained users, healthier payback period in Paid Marketing<\/strong>.<\/p>\n\n\n\n

                  \n\n\n\n

                  7) Benefits of Using Click Quality Score<\/h2>\n\n\n\n

                  A well-implemented Click Quality Score<\/strong> approach delivers measurable improvements:<\/p>\n\n\n\n

                    \n
                  • Performance gains:<\/strong> Higher conversion rates and better qualified outcomes from the same spend.<\/li>\n
                  • Cost savings:<\/strong> Reduced wasted clicks lowers CPA\/CAC and improves ROAS.<\/li>\n
                  • More efficient testing:<\/strong> Creative and targeting tests are judged by value, not just traffic volume.<\/li>\n
                  • Better user experience:<\/strong> Ads and landing pages align with intent, reducing friction and pogo-sticking.<\/li>\n
                  • Stronger collaboration:<\/strong> Sales and marketing align on what \u201cgood traffic\u201d means, improving follow-up and forecasting.<\/li>\n<\/ul>\n\n\n\n

                    In short, Click Quality Score<\/strong> turns PPC<\/strong> from click-buying into demand creation with accountability.<\/p>\n\n\n\n

                    \n\n\n\n

                    8) Challenges of Click Quality Score<\/h2>\n\n\n\n

                    Despite its value, Click Quality Score<\/strong> is not \u201cset and forget.\u201d Common challenges include:<\/p>\n\n\n\n

                      \n
                    • Attribution complexity:<\/strong> In multi-touch journeys, a click\u2019s value may show up days or weeks later.<\/li>\n
                    • Tracking gaps:<\/strong> Browser restrictions, consent requirements, and cross-device behavior can obscure post-click outcomes in Paid Marketing<\/strong>.<\/li>\n
                    • Lead quality latency:<\/strong> In B2B, it takes time to learn whether a click becomes revenue.<\/li>\n
                    • Data fragmentation:<\/strong> Ad platforms, analytics, and CRM often disagree unless carefully governed.<\/li>\n
                    • False confidence:<\/strong> A score built on weak proxies (like bounce rate alone) can misclassify valuable research traffic.<\/li>\n<\/ul>\n\n\n\n

                      A credible Click Quality Score<\/strong> system explicitly acknowledges these limitations and improves iteratively.<\/p>\n\n\n\n

                      \n\n\n\n

                      9) Best Practices for Click Quality Score<\/h2>\n\n\n\n

                      Use these practices to operationalize Click Quality Score<\/strong> in Paid Marketing<\/strong> and PPC<\/strong>:<\/p>\n\n\n\n

                        \n
                      1. \n

                        Define \u201cquality\u201d in business terms<\/strong>\n – E-commerce: profit, contribution margin, repeat purchase\n – B2B: sales-accepted leads, pipeline, win rate\n – Apps: activation, retention, subscription starts<\/p>\n<\/li>\n

                      2. \n

                        Use a tiered conversion framework<\/strong>\n – Track micro-conversions (engagement) and macro-conversions (revenue).\n – Weight them based on how predictive they are of value.<\/p>\n<\/li>\n

                      3. \n

                        Segment relentlessly<\/strong>\n – Evaluate Click Quality Score<\/strong> by keyword intent group, audience, placement, device, geo, and landing page.\n – Low average quality often hides pockets of high-quality performance.<\/p>\n<\/li>\n

                      4. \n

                        Close the loop with CRM and sales outcomes<\/strong>\n – Connect clicks to lead stages and revenue where possible.\n – Regularly review which sources produce qualified pipeline.<\/p>\n<\/li>\n

                      5. \n

                        Reduce incentives for low-quality clicks<\/strong>\n – Avoid optimizing solely for CTR or cheap CPC.\n – Ensure bidding and KPIs reflect value, not volume.<\/p>\n<\/li>\n

                      6. \n

                        Audit invalid and accidental traffic patterns<\/strong>\n – Watch for abnormal bounce spikes, ultra-short sessions, or odd geo\/device distributions.\n – Use exclusions and tighter targeting where needed.<\/p>\n<\/li>\n

                      7. \n

                        Treat landing pages as part of quality<\/strong>\n – Poor page speed, mismatched messaging, or confusing forms can make good clicks look bad.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                        \n\n\n\n

                        10) Tools Used for Click Quality Score<\/h2>\n\n\n\n

                        Because Click Quality Score<\/strong> is a cross-system concept, it\u2019s typically supported by tool categories rather than a single feature:<\/p>\n\n\n\n

                          \n
                        • Ad platforms:<\/strong> Campaign reporting, search term insights, placement reporting, conversion setup, audience performance.<\/li>\n
                        • Web\/app analytics tools:<\/strong> Engagement analysis, funnel reports, cohort retention, event-based tracking.<\/li>\n
                        • Tag management and data collection:<\/strong> Consistent event firing, governance, and debugging.<\/li>\n
                        • CRM and sales systems:<\/strong> Lead stages, qualification outcomes, revenue attribution, lifecycle reporting.<\/li>\n
                        • Reporting dashboards\/BI:<\/strong> Blending ad, analytics, and CRM data to calculate quality-weighted performance.<\/li>\n
                        • Experimentation tools:<\/strong> Landing page and funnel A\/B tests to improve post-click outcomes.<\/li>\n
                        • Fraud and traffic-quality monitoring (where relevant):<\/strong> Detection of invalid patterns and suspicious click behavior.<\/li>\n<\/ul>\n\n\n\n

                          In Paid Marketing<\/strong>, the best \u201ctool\u201d is often your data model: clean definitions, consistent IDs, and a reliable path from click \u2192 session \u2192 conversion \u2192 revenue.<\/p>\n\n\n\n

                          \n\n\n\n

                          11) Metrics Related to Click Quality Score<\/h2>\n\n\n\n

                          To make Click Quality Score<\/strong> measurable, pair it with metrics that reflect both efficiency and value:<\/p>\n\n\n\n

                          Efficiency metrics (cost and output)<\/h3>\n\n\n\n
                            \n
                          • CPC, CPM (contextual, not final goals)<\/li>\n
                          • CPA\/CAC<\/li>\n
                          • ROAS and profit per click (when margin data exists)<\/li>\n<\/ul>\n\n\n\n

                            Quality and intent metrics (post-click behavior)<\/h3>\n\n\n\n
                              \n
                            • Engaged session rate or meaningful engagement rate<\/li>\n
                            • Bounce rate (use carefully; interpret by intent and page type)<\/li>\n
                            • Pages per session, time to first key action<\/li>\n
                            • Add-to-cart rate, checkout initiation rate<\/li>\n<\/ul>\n\n\n\n

                              Business outcome metrics (downstream value)<\/h3>\n\n\n\n
                                \n
                              • Conversion rate (macro conversions)<\/li>\n
                              • Lead-to-MQL, MQL-to-SQL, SQL-to-won rates<\/li>\n
                              • Revenue per click, pipeline per click<\/li>\n
                              • LTV, retention rate, churn rate (especially for subscriptions\/apps)<\/li>\n<\/ul>\n\n\n\n

                                A useful pattern is to build a Click Quality Score<\/strong> that blends 2\u20134 of the most predictive indicators for your business, then validate it against revenue over time.<\/p>\n\n\n\n

                                \n\n\n\n

                                12) Future Trends of Click Quality Score<\/h2>\n\n\n\n

                                Several trends are reshaping how Click Quality Score<\/strong> evolves within Paid Marketing<\/strong>:<\/p>\n\n\n\n

                                  \n
                                • AI-driven bidding and optimization:<\/strong> Automation will increasingly optimize toward higher-quality outcomes\u2014if you feed it the right conversion signals and values.<\/li>\n
                                • First-party data emphasis:<\/strong> Stronger reliance on CRM outcomes, on-site behavior, and consented data to evaluate click value.<\/li>\n
                                • Modeled and aggregated measurement:<\/strong> As user-level tracking becomes harder, quality evaluation will lean more on modeled conversions, cohorts, and incrementality testing.<\/li>\n
                                • Personalization and creative diversification:<\/strong> Better matching of message-to-intent improves Click Quality Score<\/strong> by reducing mismatch clicks.<\/li>\n
                                • Stronger invalid-traffic controls:<\/strong> As budgets shift and inventory expands, traffic-quality monitoring becomes more important, especially for large-scale PPC<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                  The direction is clear: Click Quality Score<\/strong> will become less about the click itself and more about verified business outcomes connected to that click.<\/p>\n\n\n\n

                                  \n\n\n\n

                                  13) Click Quality Score vs Related Terms<\/h2>\n\n\n\n

                                  Click Quality Score vs Quality Score (ad platform concept)<\/h3>\n\n\n\n
                                    \n
                                  • Quality Score<\/strong> typically reflects how ad platforms evaluate relevance and expected performance (often influencing ad rank and CPC).<\/li>\n
                                  • Click Quality Score<\/strong> focuses on your<\/em> business value after the click\u2014engagement, conversion, qualification, and revenue.\nThey can correlate, but they are not the same goal.<\/li>\n<\/ul>\n\n\n\n

                                    Click Quality Score vs CTR<\/h3>\n\n\n\n
                                      \n
                                    • CTR<\/strong> measures how often people click.<\/li>\n
                                    • Click Quality Score<\/strong> measures whether those clicks are valuable.\nHigh CTR with low quality often signals misleading creatives, broad targeting, or misaligned intent\u2014common pitfalls in PPC<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                      Click Quality Score vs Conversion Rate<\/h3>\n\n\n\n
                                        \n
                                      • Conversion rate<\/strong> is one outcome metric.<\/li>\n
                                      • Click Quality Score<\/strong> is broader and may include conversion quality (lead acceptance, revenue, retention) and engagement signals when conversions are delayed.<\/li>\n<\/ul>\n\n\n\n
                                        \n\n\n\n

                                        14) Who Should Learn Click Quality Score<\/h2>\n\n\n\n
                                          \n
                                        • Marketers:<\/strong> To optimize Paid Marketing<\/strong> budgets toward revenue and qualified outcomes, not vanity metrics.<\/li>\n
                                        • Analysts:<\/strong> To build scoring models, segment performance, and prove which traffic sources truly create value.<\/li>\n
                                        • Agencies:<\/strong> To demonstrate impact beyond click volume, defend strategy decisions, and retain clients through measurable business results.<\/li>\n
                                        • Business owners and founders:<\/strong> To understand why \u201cmore traffic\u201d doesn\u2019t always mean \u201cmore growth,\u201d and how PPC<\/strong> spend should be evaluated.<\/li>\n
                                        • Developers:<\/strong> To instrument events correctly, support privacy-aware tracking, and enable reliable quality measurement.<\/li>\n<\/ul>\n\n\n\n
                                          \n\n\n\n

                                          15) Summary of Click Quality Score<\/h2>\n\n\n\n

                                          Click Quality Score<\/strong> is the practical idea of grading ad clicks by their real business value\u2014engagement, conversions, qualified pipeline, revenue, and retention\u2014not just by how cheap or frequent clicks are. In Paid Marketing<\/strong>, it helps teams allocate budget to the traffic that actually matters. In PPC<\/strong>, it creates a healthier optimization loop by aligning bidding, targeting, creative, and landing pages with outcomes that drive growth.<\/p>\n\n\n\n

                                          \n\n\n\n

                                          16) Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                          1) What is Click Quality Score?<\/h3>\n\n\n\n

                                          Click Quality Score<\/strong> is an evaluation of how valuable a click is after it lands\u2014based on engagement, conversion behavior, lead qualification, revenue, or retention. It helps distinguish profitable clicks from wasted ones.<\/p>\n\n\n\n

                                          2) How do I improve Click Quality Score in Paid Marketing?<\/h3>\n\n\n\n

                                          Improve it by tightening intent targeting (keywords\/audiences), aligning ad copy with landing pages, excluding low-quality placements, fixing tracking, and optimizing toward downstream outcomes like qualified leads or revenue\u2014not just CTR.<\/p>\n\n\n\n

                                          3) Is Click Quality Score the same as an ad platform\u2019s Quality Score?<\/h3>\n\n\n\n

                                          No. Platform Quality Score generally reflects relevance and expected performance in the auction. Click Quality Score<\/strong> is your internal view of whether clicks produce meaningful business outcomes.<\/p>\n\n\n\n

                                          4) Which PPC metrics best indicate click quality?<\/h3>\n\n\n\n

                                          In PPC<\/strong>, the most useful indicators usually include conversion rate, CPA\/CAC, engaged session rate, lead-to-sale rate, revenue per click, and retention\/LTV (when applicable). The best mix depends on your funnel.<\/p>\n\n\n\n

                                          5) Can a campaign have high CTR but low Click Quality Score?<\/h3>\n\n\n\n

                                          Yes. High CTR can come from broad targeting or curiosity-driven messaging. If post-click engagement and conversions are weak, the Click Quality Score<\/strong> will be low even though CTR looks strong.<\/p>\n\n\n\n

                                          6) What if my business has a long sales cycle and conversions are delayed?<\/h3>\n\n\n\n

                                          Use a tiered model: measure early indicators (pricing page views, demo-start events, engagement) and validate them against later CRM outcomes. Over time, refine your Click Quality Score<\/strong> weights to reflect what truly predicts pipeline and revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                          In **Paid Marketing**, not every click is created equal. Two campaigns can generate the same number of clicks at the same cost, yet produce wildly different outcomes\u2014because the *quality* of those clicks differs. **Click Quality Score** is the practical concept marketers use to describe how valuable a click is once it lands on your site or app, especially in **PPC** where you pay for traffic one click at a time.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1909],"tags":[],"class_list":["post-10371","post","type-post","status-publish","format-standard","hentry","category-ppc"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=10371"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10371\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=10371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=10371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=10371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}