{"id":10167,"date":"2026-03-29T00:12:53","date_gmt":"2026-03-29T00:12:53","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/video-marketing-naming-convention\/"},"modified":"2026-03-29T00:12:53","modified_gmt":"2026-03-29T00:12:53","slug":"video-marketing-naming-convention","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/video-marketing-naming-convention\/","title":{"rendered":"Video Marketing Naming Convention: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Video Marketing"},"content":{"rendered":"\n

A Video Marketing Naming Convention<\/strong> is a standardized way to name video files, edits, thumbnails, captions, and related assets so teams can publish, measure, and reuse content consistently. In Organic Marketing<\/strong>, where performance depends on compounding reach over time across search, social, and owned channels, clarity and consistency are strategic advantages\u2014not administrative details.<\/p>\n\n\n\n

In Video Marketing<\/strong>, a single campaign can produce dozens (or hundreds) of variants: different lengths, hooks, languages, formats, and platform cuts. Without a Video Marketing Naming Convention<\/strong>, assets become hard to find, reporting gets messy, and learnings don\u2019t transfer from one campaign to the next. With one, your team can move faster, collaborate better, and attribute results with more confidence.<\/p>\n\n\n\n

What Is Video Marketing Naming Convention?<\/h2>\n\n\n\n

A Video Marketing Naming Convention<\/strong> is a documented, repeatable system for naming video-related assets using consistent fields (like campaign, audience, platform, version, and date). The goal is to make each asset identifiable at a glance and searchable across storage, project management, and analytics workflows.<\/p>\n\n\n\n

At its core, this is about operational clarity<\/strong>: every person on the team should be able to answer \u201cWhat is this video?\u201d and \u201cWhere does it belong?\u201d without opening the file.<\/p>\n\n\n\n

From a business perspective, a strong Video Marketing Naming Convention<\/strong> reduces production waste, prevents publishing mistakes, and enables reliable measurement. It fits inside Organic Marketing<\/strong> because it supports content governance, editorial scalability, and long-term performance tracking. Within Video Marketing<\/strong>, it\u2019s the foundation that connects creative execution to distribution and analysis.<\/p>\n\n\n\n

Why Video Marketing Naming Convention Matters in Organic Marketing<\/h2>\n\n\n\n

In Organic Marketing<\/strong>, results accrue across time and touchpoints. That makes accurate organization and attribution more important than in one-off promotional pushes. A Video Marketing Naming Convention<\/strong> helps you:<\/p>\n\n\n\n

    \n
  • Protect institutional knowledge:<\/strong> When teams change, naming keeps context intact (campaign intent, target audience, edit purpose).<\/li>\n
  • Scale content output:<\/strong> More creators and editors can collaborate without duplicating work or overwriting files.<\/li>\n
  • Improve measurement quality:<\/strong> Clean naming supports consistent tagging, reporting, and comparisons across platforms.<\/li>\n
  • Reduce opportunity cost:<\/strong> Time spent searching for assets or rebuilding lost context is time not spent improving content.<\/li>\n<\/ul>\n\n\n\n

    Competitive advantage often comes from execution velocity and learning loops. A robust Video Marketing Naming Convention<\/strong> tightens that loop by making creative iterations traceable\u2014so you know which hook, format, and message performed best and why.<\/p>\n\n\n\n

    How Video Marketing Naming Convention Works<\/h2>\n\n\n\n

    A Video Marketing Naming Convention<\/strong> is more practical than theoretical. It works when it\u2019s designed around your workflow and applied consistently. A simple, real-world lifecycle looks like this:<\/p>\n\n\n\n

      \n
    1. Input \/ Trigger:<\/strong> A new video project starts (campaign kickoff, weekly content plan, product launch, webinar repurpose).<\/li>\n
    2. Planning \/ Structure:<\/strong> The team selects the required naming fields (e.g., brand, campaign, platform, format, language, version).<\/li>\n
    3. Execution \/ Application:<\/strong> Creators name files at creation time (raw footage, project files, exports, captions, thumbnails), and the same logic is used when uploading to publishing tools.<\/li>\n
    4. Output \/ Outcome:<\/strong> Assets become searchable, reusable, and reportable. Performance data can be tied back to a specific creative variant, improving future Video Marketing<\/strong> decisions.<\/li>\n<\/ol>\n\n\n\n

      The key is consistency. A Video Marketing Naming Convention<\/strong> only \u201cworks\u201d if it\u2019s the default behavior\u2014not a special effort done by one organized person.<\/p>\n\n\n\n

      Key Components of Video Marketing Naming Convention<\/h2>\n\n\n\n

      A good Video Marketing Naming Convention<\/strong> is a small system made of people, process, and structure. Common components include:<\/p>\n\n\n\n

      Naming fields (the \u201cschema\u201d)<\/h3>\n\n\n\n

      Typical fields that appear in the name (not all are required every time):<\/p>\n\n\n\n

        \n
      • Brand or business unit<\/li>\n
      • Campaign or content series<\/li>\n
      • Funnel stage or intent (awareness\/consideration\/retention)<\/li>\n
      • Platform (YouTube, LinkedIn, Instagram, TikTok, site)<\/li>\n
      • Format and length (Short, Long, 9×16, 16×9, 30s, 6m)<\/li>\n
      • Audience or persona (SMB, enterprise, creators, students)<\/li>\n
      • Creative angle or hook<\/li>\n
      • Language\/region<\/li>\n
      • Version number (v01, v02) and status (draft\/final)<\/li>\n
      • Date (usually YYYY-MM-DD)<\/li>\n<\/ul>\n\n\n\n

        Systems where naming must be consistent<\/h3>\n\n\n\n

        A Video Marketing Naming Convention<\/strong> should align across:<\/p>\n\n\n\n

          \n
        • Cloud storage folders and permissions<\/li>\n
        • Editing\/project files and export presets<\/li>\n
        • Content calendars and project management tickets<\/li>\n
        • Publishing tools and social scheduling<\/li>\n
        • Analytics dashboards and reporting spreadsheets<\/li>\n<\/ul>\n\n\n\n

          Governance and responsibilities<\/h3>\n\n\n\n

          In Organic Marketing<\/strong>, governance is what keeps standards alive. Define:<\/p>\n\n\n\n

            \n
          • Who creates the naming schema (marketing ops, content lead, analyst)<\/li>\n
          • Who enforces it (producer, project manager, channel owner)<\/li>\n
          • How exceptions are handled (special events, partnerships, UGC)<\/li>\n<\/ul>\n\n\n\n

            Metrics and data inputs<\/h3>\n\n\n\n

            Naming should support reporting dimensions such as campaign, platform, creative angle, and format so your Video Marketing<\/strong> performance analysis doesn\u2019t depend on memory.<\/p>\n\n\n\n

            Types of Video Marketing Naming Convention<\/h2>\n\n\n\n

            There aren\u2019t universally \u201cformal\u201d types, but there are practical approaches that fit different team realities. The most useful distinctions are:<\/p>\n\n\n\n

            1) Campaign-first naming<\/h3>\n\n\n\n

            Starts with the campaign or series identifier, then adds platform and variant details. Best for teams running structured campaigns in Organic Marketing<\/strong>.<\/p>\n\n\n\n

            Example pattern:<\/strong> Campaign_Platform_Format_Hook_Version_Date<\/code><\/p>\n\n\n\n

            2) Platform-first naming<\/h3>\n\n\n\n

            Prioritizes channel distribution, useful when teams operate in platform silos (e.g., dedicated YouTube team vs short-form team).<\/p>\n\n\n\n

            Example pattern:<\/strong> Platform_Series_Episode_Length_Language_Version<\/code><\/p>\n\n\n\n

            3) Asset-lifecycle naming<\/h3>\n\n\n\n

            Built around production phases: raw footage, selects, edit timelines, exports, captions, thumbnails. Best for teams producing lots of variants from the same source.<\/p>\n\n\n\n

            Example pattern:<\/strong> Project_AssetType_SceneOrAngle_Format_Version_Date<\/code><\/p>\n\n\n\n

            4) SEO-first naming (for owned sites and search)<\/h3>\n\n\n\n

            For videos hosted on your site or YouTube with search intent, naming may emphasize topic and keyword theme while still including governance fields.<\/p>\n\n\n\n

            Example pattern:<\/strong> TopicKeyword_Series_Platform_Length_Version_Date<\/code><\/p>\n\n\n\n

            Real-World Examples of Video Marketing Naming Convention<\/h2>\n\n\n\n

            Here are practical scenarios showing how a Video Marketing Naming Convention<\/strong> supports Organic Marketing<\/strong> and Video Marketing<\/strong> execution.<\/p>\n\n\n\n

            Example 1: YouTube educational series with repurposed shorts<\/h3>\n\n\n\n

            A SaaS brand publishes weekly tutorials on YouTube and repurposes into short-form clips.<\/p>\n\n\n\n

              \n
            • Long-form: YT_Tutorials_GA4-Events_16x9_08m_v01_2026-03-01<\/code><\/li>\n
            • Shorts cutdown: IG_Reels_GA4-Events_Hook1_9x16_30s_v02_2026-03-02<\/code><\/li>\n
            • Caption file: IG_Reels_GA4-Events_Hook1_9x16_30s_captions_v02_2026-03-02<\/code><\/li>\n<\/ul>\n\n\n\n

              Result: the team can compare hooks and formats across platforms and consistently connect performance back to the same topic cluster\u2014ideal for Organic Marketing<\/strong> compounding.<\/p>\n\n\n\n

              Example 2: Product launch with multiple audiences and languages<\/h3>\n\n\n\n

              A consumer brand launches a new product and needs localized edits.<\/p>\n\n\n\n

                \n
              • Launch_ProductX_Awareness_TikTok_9x16_EN_US_15s_v03_2026-02-10<\/code><\/li>\n
              • Launch_ProductX_Awareness_TikTok_9x16_ES_MX_15s_v01_2026-02-12<\/code><\/li>\n<\/ul>\n\n\n\n

                Result: fewer upload mistakes, faster localization workflows, and clearer reporting by region\u2014making Video Marketing<\/strong> analytics more trustworthy.<\/p>\n\n\n\n

                Example 3: Agency managing multiple clients and content calendars<\/h3>\n\n\n\n

                An agency produces monthly content for several clients and must avoid cross-client confusion.<\/p>\n\n\n\n

                  \n
                • ClientA_Q2ThoughtLeadership_LinkedIn_1m_Hook2_v01_2026-03-05<\/code><\/li>\n
                • ClientB_Q2ThoughtLeadership_LinkedIn_1m_Hook2_v01_2026-03-05<\/code><\/li>\n<\/ul>\n\n\n\n

                  Result: reliable asset handoffs, easier approvals, and reduced rework\u2014critical for Organic Marketing<\/strong> delivery at scale.<\/p>\n\n\n\n

                  Benefits of Using Video Marketing Naming Convention<\/h2>\n\n\n\n

                  A well-designed Video Marketing Naming Convention<\/strong> produces compounding operational gains:<\/p>\n\n\n\n

                    \n
                  • Faster production cycles:<\/strong> Less time hunting for \u201cthe final final\u201d edit or recreating missing exports.<\/li>\n
                  • Cleaner collaboration:<\/strong> Editors, marketers, and analysts share a common language for assets.<\/li>\n
                  • Better reuse and repurposing:<\/strong> You can quickly find raw footage, b-roll, or high-performing hooks to repackage.<\/li>\n
                  • Improved audience experience:<\/strong> Consistency reduces publishing errors (wrong language, wrong aspect ratio, outdated claims).<\/li>\n
                  • More reliable reporting:<\/strong> Naming supports structured dashboards and trend analysis across Video Marketing<\/strong> outputs.<\/li>\n
                  • Lower costs over time:<\/strong> Reduced duplication and fewer mistakes mean fewer paid hours spent fixing avoidable issues.<\/li>\n<\/ul>\n\n\n\n

                    These benefits matter most in Organic Marketing<\/strong>, where sustained output and learning discipline drive results.<\/p>\n\n\n\n

                    Challenges of Video Marketing Naming Convention<\/h2>\n\n\n\n

                    Even a simple Video Marketing Naming Convention<\/strong> can fail without thoughtful implementation. Common challenges include:<\/p>\n\n\n\n

                      \n
                    • Adoption friction:<\/strong> Creative teams may see naming as bureaucracy unless it clearly saves time.<\/li>\n
                    • Too many fields:<\/strong> Overly complex names become unreadable and inconsistently applied.<\/li>\n
                    • Inconsistent separators and casing:<\/strong> Small variations (hyphens vs underscores, caps vs lowercase) break search and filters.<\/li>\n
                    • Tool limitations:<\/strong> Some platforms truncate names, restrict characters, or display only part of the title.<\/li>\n
                    • Version control confusion:<\/strong> \u201cfinal_v3_REALFINAL\u201d happens when approvals aren\u2019t structured.<\/li>\n
                    • Measurement disconnect:<\/strong> If naming doesn\u2019t align with how analytics is reported, it won\u2019t help decision-making.<\/li>\n<\/ul>\n\n\n\n

                      The goal is a convention that\u2019s strict enough to create order, but flexible enough to fit real Video Marketing<\/strong> workflows.<\/p>\n\n\n\n

                      Best Practices for Video Marketing Naming Convention<\/h2>\n\n\n\n

                      These practices make a Video Marketing Naming Convention<\/strong> durable in Organic Marketing<\/strong> teams:<\/p>\n\n\n\n

                      Keep the schema short and high-signal<\/h3>\n\n\n\n

                      Use only fields that improve findability or reporting. For many teams, 5\u20137 fields is plenty.<\/p>\n\n\n\n

                      Standardize separators and casing<\/h3>\n\n\n\n

                      Pick one system and document it:<\/p>\n\n\n\n

                        \n
                      • Separator: underscores _<\/code> or hyphens -<\/code><\/li>\n
                      • Date format: YYYY-MM-DD<\/code><\/li>\n
                      • Versioning: v01<\/code>, v02<\/code> (fixed-width sorts correctly)<\/li>\n<\/ul>\n\n\n\n

                        Put the most important fields first<\/h3>\n\n\n\n

                        Front-load the fields people search for most (campaign\/series, platform, format).<\/p>\n\n\n\n

                        Define \u201casset types\u201d clearly<\/h3>\n\n\n\n

                        Create a small controlled list such as: RAW<\/code>, EDIT<\/code>, EXPORT<\/code>, CAPTIONS<\/code>, THUMB<\/code>, PROJECT<\/code>.<\/p>\n\n\n\n

                        Build naming into templates<\/h3>\n\n\n\n

                        Add naming rules to:<\/p>\n\n\n\n

                          \n
                        • project brief templates<\/li>\n
                        • export presets<\/li>\n
                        • checklists for publishing and handoff<\/li>\n<\/ul>\n\n\n\n

                          Establish approval and version rules<\/h3>\n\n\n\n

                          Decide what \u201cfinal\u201d means and how many versions you keep. A practical rule is: keep working versions (v01\u2013vXX<\/code>) and one locked deliverable (FINAL<\/code>) only after sign-off.<\/p>\n\n\n\n

                          Audit and improve quarterly<\/h3>\n\n\n\n

                          In Organic Marketing<\/strong>, your channels evolve. Review naming fields based on what you actually analyze (hooks, topics, formats, creators).<\/p>\n\n\n\n

                          Tools Used for Video Marketing Naming Convention<\/h2>\n\n\n\n

                          A Video Marketing Naming Convention<\/strong> is enforced through workflow, not a single tool. Common tool categories that support it include:<\/p>\n\n\n\n

                            \n
                          • Cloud storage and DAM systems:<\/strong> Folder structures, permissions, metadata fields, and search make naming usable at scale.<\/li>\n
                          • Project management tools:<\/strong> Tickets can require naming fields before work is marked complete.<\/li>\n
                          • Video editing and collaboration tools:<\/strong> Export presets and review comments support consistent versioning.<\/li>\n
                          • Social publishing\/scheduling tools:<\/strong> Consistent naming helps map assets to posts and calendars, improving Organic Marketing<\/strong> execution.<\/li>\n
                          • Analytics tools and reporting dashboards:<\/strong> Naming fields can be mirrored in campaign dimensions, spreadsheets, or BI dashboards for Video Marketing<\/strong> analysis.<\/li>\n
                          • SEO tools (for video-on-site):<\/strong> When video assets support search content, naming discipline helps align files, transcripts, and page targeting.<\/li>\n<\/ul>\n\n\n\n

                            If your team is small, even a shared drive + spreadsheet can work\u2014provided the Video Marketing Naming Convention<\/strong> is simple and consistently applied.<\/p>\n\n\n\n

                            Metrics Related to Video Marketing Naming Convention<\/h2>\n\n\n\n

                            Naming itself isn\u2019t a performance metric, but it improves your ability to measure. Useful indicators include:<\/p>\n\n\n\n

                            Efficiency and operations metrics<\/h3>\n\n\n\n
                              \n
                            • Time to locate assets (internal benchmark)<\/li>\n
                            • Rework rate (number of re-exports due to wrong format\/version)<\/li>\n
                            • Production cycle time (brief \u2192 publish)<\/li>\n
                            • Number of usable repurposed assets per source video<\/li>\n<\/ul>\n\n\n\n

                              Content performance metrics (enabled by better naming)<\/h3>\n\n\n\n
                                \n
                              • View-through rate and average watch time by hook\/version<\/li>\n
                              • Retention curve comparisons across edits<\/li>\n
                              • Click-through rate from video to site (where applicable)<\/li>\n
                              • Follows\/subscribers attributed to series or topic<\/li>\n
                              • Engagement rate (comments, shares, saves) by format<\/li>\n<\/ul>\n\n\n\n

                                Organic Marketing outcomes<\/h3>\n\n\n\n
                                  \n
                                • Assisted conversions or lead quality by series\/topic<\/li>\n
                                • Content velocity (publishing consistency)<\/li>\n
                                • Ranking or discovery impact for video-supported pages (for site-hosted content)<\/li>\n<\/ul>\n\n\n\n

                                  A strong Video Marketing Naming Convention<\/strong> makes these metrics comparable over time, which is essential for learning.<\/p>\n\n\n\n

                                  Future Trends of Video Marketing Naming Convention<\/h2>\n\n\n\n

                                  Several trends are shaping how Video Marketing Naming Convention<\/strong> evolves within Organic Marketing<\/strong>:<\/p>\n\n\n\n

                                    \n
                                  • AI-assisted metadata and tagging:<\/strong> Tools increasingly extract topics, speakers, objects, and sentiment from video. Naming conventions will shift toward linking human-readable names with richer machine metadata.<\/li>\n
                                  • Automation of versioning and rendering:<\/strong> As teams generate more variants (lengths, languages, personalized intros), conventions must handle scale without becoming unreadable.<\/li>\n
                                  • Personalization and modular content:<\/strong> Modular videos (interchangeable intros\/outros\/CTAs) require naming that identifies components and compatibility.<\/li>\n
                                  • Privacy and measurement constraints:<\/strong> When user-level tracking is limited, clean content-level classification (topic, format, hook) becomes even more important for Organic Marketing<\/strong> attribution.<\/li>\n
                                  • Cross-channel governance:<\/strong> Brands will align naming across social, web, community, and customer education, treating Video Marketing<\/strong> as an owned media system rather than isolated posts.<\/li>\n<\/ul>\n\n\n\n

                                    Video Marketing Naming Convention vs Related Terms<\/h2>\n\n\n\n

                                    Video Marketing Naming Convention vs File naming convention (general)<\/h3>\n\n\n\n

                                    A general file naming convention applies to any file type. A Video Marketing Naming Convention<\/strong> is specialized for video workflows\u2014formats, aspect ratios, hooks, versions, captions, and platform variants that are unique to Video Marketing<\/strong>.<\/p>\n\n\n\n

                                    Video Marketing Naming Convention vs UTM parameters<\/h3>\n\n\n\n

                                    UTM parameters track traffic sources in links. A Video Marketing Naming Convention<\/strong> organizes the creative assets themselves. They complement each other: naming identifies the video variant; UTMs help measure downstream actions from posts or descriptions.<\/p>\n\n\n\n

                                    Video Marketing Naming Convention vs Content taxonomy<\/h3>\n\n\n\n

                                    A content taxonomy is a classification system (topics, pillars, intent). A Video Marketing Naming Convention<\/strong> can include taxonomy fields, but it\u2019s more operational\u2014designed for asset management, production, and publishing consistency in Organic Marketing<\/strong>.<\/p>\n\n\n\n

                                    Who Should Learn Video Marketing Naming Convention<\/h2>\n\n\n\n

                                    A Video Marketing Naming Convention<\/strong> pays off for anyone shipping or analyzing content:<\/p>\n\n\n\n

                                      \n
                                    • Marketers:<\/strong> Faster publishing, fewer errors, clearer campaign organization across Organic Marketing<\/strong> channels.<\/li>\n
                                    • Analysts:<\/strong> Cleaner dimensions for comparing creative variants and building trustworthy dashboards.<\/li>\n
                                    • Agencies:<\/strong> Better client handoffs, fewer miscommunications, and consistent delivery across accounts.<\/li>\n
                                    • Business owners and founders:<\/strong> More leverage from limited resources; easier reuse of high-performing Video Marketing<\/strong> assets.<\/li>\n
                                    • Developers and marketing ops:<\/strong> More predictable asset pipelines, integrations, and automated reporting workflows.<\/li>\n<\/ul>\n\n\n\n

                                      Summary of Video Marketing Naming Convention<\/h2>\n\n\n\n

                                      A Video Marketing Naming Convention<\/strong> is a structured, repeatable way to name video assets so they\u2019re easy to find, reuse, and measure. It matters because Organic Marketing<\/strong> success depends on consistent output, compounding learnings, and reliable reporting across channels. By connecting creative variants to campaigns, platforms, and formats, it strengthens your Video Marketing<\/strong> workflow end-to-end\u2014from production and governance to analytics and iteration.<\/p>\n\n\n\n

                                      Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                      1) What is a Video Marketing Naming Convention in simple terms?<\/h3>\n\n\n\n

                                      A Video Marketing Naming Convention<\/strong> is a consistent system for naming video files and related assets so anyone can understand what they are (campaign, platform, format, version) without opening them.<\/p>\n\n\n\n

                                      2) How does a naming convention improve Video Marketing performance?<\/h3>\n\n\n\n

                                      It improves Video Marketing<\/strong> performance indirectly by reducing workflow mistakes, speeding up production, and making it easier to compare creative variants (hooks, lengths, formats) so you can iterate based on evidence.<\/p>\n\n\n\n

                                      3) What fields should we include first if we\u2019re starting from scratch?<\/h3>\n\n\n\n

                                      Start with: Campaign\/Series<\/code>, Platform<\/code>, Format\/Aspect<\/code>, Length<\/code>, Version<\/code>, and Date<\/code>. Add audience, language, or hook only if you actively use those dimensions in Organic Marketing<\/strong> reporting.<\/p>\n\n\n\n

                                      4) Should the naming convention match our analytics and reporting structure?<\/h3>\n\n\n\n

                                      Yes. A Video Marketing Naming Convention<\/strong> is most useful when its fields mirror how you group results in dashboards (campaign, platform, content series, format). Otherwise, naming becomes organization without insight.<\/p>\n\n\n\n

                                      5) How do we handle versions without creating \u201cfinal_final\u201d chaos?<\/h3>\n\n\n\n

                                      Use numeric versions during editing (v01<\/code>, v02<\/code>, v03<\/code>) and reserve FINAL<\/code> only after approval. Keep the rule consistent across the Video Marketing<\/strong> team and enforce it in checklists.<\/p>\n\n\n\n

                                      6) Does a naming convention matter if we only do Organic Marketing (no paid ads)?<\/h3>\n\n\n\n

                                      Absolutely. Organic Marketing<\/strong> relies on repeatable systems and long-term asset reuse. A naming convention prevents lost work, improves collaboration, and supports accurate historical comparisons.<\/p>\n\n\n\n

                                      7) What\u2019s the biggest mistake teams make with Video Marketing Naming Convention?<\/h3>\n\n\n\n

                                      Making it too complicated. If people can\u2019t remember it or it adds friction, adoption fails. A practical Video Marketing Naming Convention<\/strong> is short, documented, and designed around real workflows.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                      A **Video Marketing Naming Convention** is a standardized way to name video files, edits, thumbnails, captions, and related assets so teams can publish, measure, and reuse content consistently. In **Organic Marketing**, where performance depends on compounding reach over time across search, social, and owned channels, clarity and consistency are strategic advantages\u2014not administrative details.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1906],"tags":[],"class_list":["post-10167","post","type-post","status-publish","format-standard","hentry","category-video-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=10167"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10167\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=10167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=10167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=10167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}