{"id":10164,"date":"2026-03-29T00:01:27","date_gmt":"2026-03-29T00:01:27","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/video-marketing-incrementality\/"},"modified":"2026-03-29T00:01:27","modified_gmt":"2026-03-29T00:01:27","slug":"video-marketing-incrementality","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/video-marketing-incrementality\/","title":{"rendered":"Video Marketing Incrementality: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Video Marketing"},"content":{"rendered":"\n

Video is often credited for wins it didn\u2019t actually cause. In Organic Marketing<\/strong>, where distribution relies on audiences, algorithms, communities, and search rather than direct ad spend, proving what moved the needle can be even harder. Video Marketing Incrementality<\/strong> is the discipline of measuring the additional<\/em> business impact your video content creates beyond what would have happened anyway.<\/p>\n\n\n\n

In modern Video Marketing<\/strong>, teams are expected to justify production time, creative cost, and opportunity cost with evidence\u2014not assumptions. Video Marketing Incrementality<\/strong> helps you separate correlation (views went up) from causation (video drove incremental leads, revenue, or retention), so you can invest in the video work that genuinely improves outcomes.<\/p>\n\n\n\n

2. What Is Video Marketing Incrementality?<\/h2>\n\n\n\n

Video Marketing Incrementality<\/strong> is the measurement of the incremental lift<\/em> attributable to video marketing\u2014meaning the difference between results with<\/strong> video and results you would have achieved without<\/strong> video, holding other factors as constant as possible.<\/p>\n\n\n\n

At its core, it answers questions like:<\/p>\n\n\n\n

    \n
  • Did this video create new<\/strong> conversions, or did it just capture demand that already existed?<\/li>\n
  • Did video increase overall pipeline, or merely shift credit away from other channels?<\/li>\n
  • Did video bring incremental<\/strong> reach to new audiences, or mainly re-engage people already likely to buy?<\/li>\n<\/ul>\n\n\n\n

    The business meaning is straightforward: Video Marketing Incrementality<\/strong> is about proving video\u2019s true contribution<\/em> to growth. In Organic Marketing<\/strong>, where content and brand effects compound over time, incrementality becomes a guardrail against overvaluing vanity metrics and undervaluing the channels that actually generate net-new impact.<\/p>\n\n\n\n

    Inside Video Marketing<\/strong>, incrementality complements creative strategy. It helps teams decide which formats (product demos, tutorials, thought leadership, short-form clips) truly increase conversions, retention, or brand demand\u2014rather than simply attracting attention.<\/p>\n\n\n\n

    3. Why Video Marketing Incrementality Matters in Organic Marketing<\/h2>\n\n\n\n

    In Organic Marketing<\/strong>, many activities happen simultaneously: SEO updates, blog publishing, email nurturing, community engagement, PR, partnerships, and product launches. Video often sits in the middle of this ecosystem. Video Marketing Incrementality<\/strong> matters because it brings clarity to a messy reality.<\/p>\n\n\n\n

    Key reasons it\u2019s strategically important:<\/p>\n\n\n\n

      \n
    • Better budget allocation:<\/strong> If video is not producing incremental lift, you can redirect effort into higher-impact content, distribution, or conversion improvements.<\/li>\n
    • More credible reporting:<\/strong> Stakeholders care about outcomes. Incrementality helps you defend video investment with measurable business value.<\/li>\n
    • Faster learning loops:<\/strong> Instead of debating opinions about what \u201cworked,\u201d you can validate what produced incremental results and scale it.<\/li>\n
    • Competitive advantage:<\/strong> Teams that understand Video Marketing Incrementality<\/strong> build smarter content portfolios\u2014less guesswork, more compounding wins.<\/li>\n<\/ul>\n\n\n\n

      Ultimately, incrementality turns Video Marketing<\/strong> from \u201cwe got a lot of views\u201d into \u201cwe created measurable incremental demand.\u201d<\/p>\n\n\n\n

      4. How Video Marketing Incrementality Works<\/h2>\n\n\n\n

      Video Marketing Incrementality<\/strong> is more practical than theoretical. While the exact method varies by team maturity and data access, it generally follows a workflow that ties exposure to outcomes.<\/p>\n\n\n\n

      1) Input or trigger: define the decision you need to make<\/h3>\n\n\n\n

      Start with a real decision, not a metric. Examples:\n– Should we produce a monthly customer-story series?\n– Should we prioritize YouTube tutorials or short-form social clips?\n– Should we gate webinars or keep them open for organic reach?<\/p>\n\n\n\n

      This step also defines the \u201cincremental outcome\u201d you care about (signups, trials, demo requests, purchases, retention, brand search lift).<\/p>\n\n\n\n

      2) Analysis: create a credible comparison (the \u201cwithout video\u201d scenario)<\/h3>\n\n\n\n

      Incrementality requires a counterfactual: what would have happened without the video? Common ways to approximate this include:\n– Holdout groups (some people do not receive\/see video)\n– A\/B tests on landing pages with and without video\n– Geo or time-based experiments (video introduced in some markets or time windows)\n– Matched audience comparisons (similar cohorts with different exposure)<\/p>\n\n\n\n

      3) Execution: run the experiment or measurement plan<\/h3>\n\n\n\n

      This is where Organic Marketing<\/strong> realities matter. You can\u2019t always control who sees a video on social or YouTube. So execution often focuses on what you can<\/em> control:\n– On-site video placement\n– Email sends including video vs non-video versions\n– Community posts that include video vs text-only\n– Product pages that embed a demo vs static images<\/p>\n\n\n\n

      4) Output: quantify incremental lift and apply it to strategy<\/h3>\n\n\n\n

      You calculate incremental lift (and uncertainty) and translate it into actions:\n– Double down on formats that drive incremental conversions\n– Improve distribution where video underperforms\n– Refine creative based on audience segments with measurable lift<\/p>\n\n\n\n

      When done well, Video Marketing Incrementality<\/strong> becomes an operating system for improving Video Marketing<\/strong> within Organic Marketing<\/strong>.<\/p>\n\n\n\n

      5. Key Components of Video Marketing Incrementality<\/h2>\n\n\n\n

      Effective Video Marketing Incrementality<\/strong> requires more than analytics screenshots. The strongest programs combine measurement design, data discipline, and clear ownership.<\/p>\n\n\n\n

      Data inputs that typically matter<\/h3>\n\n\n\n
        \n
      • Video exposure signals (impressions, plays, watch time, completion)<\/li>\n
      • Website and product analytics (sessions, events, form submits, purchases)<\/li>\n
      • CRM outcomes (MQLs, SQLs, opportunities, revenue, churn)<\/li>\n
      • Audience context (new vs returning users, lifecycle stage, channel source)<\/li>\n
      • Content metadata (topic, format, length, CTA, placement)<\/li>\n<\/ul>\n\n\n\n

        Processes and governance<\/h3>\n\n\n\n
          \n
        • Measurement plan:<\/strong> what you\u2019re testing, how long, success thresholds<\/li>\n
        • Tracking hygiene:<\/strong> consistent event naming, UTM discipline where applicable, defined conversion events<\/li>\n
        • Experiment standards:<\/strong> minimum sample sizes, holdout rules, avoiding overlapping tests<\/li>\n
        • Team responsibilities:<\/strong> marketing owns hypotheses and distribution; analytics owns design and validity; web\/dev ensures tracking; sales\/CS confirms downstream impact<\/li>\n<\/ul>\n\n\n\n

          Systems that support the work<\/h3>\n\n\n\n
            \n
          • A reliable analytics stack (web + product + video platform data)<\/li>\n
          • A CRM for pipeline and revenue truth<\/li>\n
          • A reporting layer that can segment by cohort and exposure<\/li>\n<\/ul>\n\n\n\n

            Without these components, Video Marketing Incrementality<\/strong> becomes guesswork disguised as precision.<\/p>\n\n\n\n

            6. Types of Video Marketing Incrementality<\/h2>\n\n\n\n

            There aren\u2019t \u201cofficial\u201d universal types, but in practice Video Marketing Incrementality<\/strong> is measured across a few useful distinctions.<\/p>\n\n\n\n

            Outcome-based incrementality<\/h3>\n\n\n\n
              \n
            • Incremental reach:<\/strong> net-new audience reached that you wouldn\u2019t otherwise touch<\/li>\n
            • Incremental engagement:<\/strong> additional meaningful actions (saves, shares, site visits)<\/li>\n
            • Incremental conversion:<\/strong> additional signups, purchases, or qualified leads<\/li>\n
            • Incremental retention\/expansion:<\/strong> fewer churn events or more upsell influenced by onboarding\/education video<\/li>\n<\/ul>\n\n\n\n

              Method-based approaches<\/h3>\n\n\n\n
                \n
              • A\/B tests (on-site):<\/strong> video vs no video on a landing or product page<\/li>\n
              • Holdout experiments (owned channels):<\/strong> email or lifecycle flows with video vs without<\/li>\n
              • Geo tests:<\/strong> introduce video distribution in certain regions and compare outcomes<\/li>\n
              • Time-based tests:<\/strong> stagger launch timing carefully to compare performance windows<\/li>\n
              • Matched cohort analysis:<\/strong> compare similar users with different levels of video exposure (with careful bias controls)<\/li>\n<\/ul>\n\n\n\n

                Different approaches fit different Organic Marketing<\/strong> constraints. On-site and email tests are often the most controllable entry point for Video Marketing<\/strong> teams.<\/p>\n\n\n\n

                7. Real-World Examples of Video Marketing Incrementality<\/h2>\n\n\n\n

                Example 1: B2B SaaS onboarding videos vs text-only onboarding<\/h3>\n\n\n\n

                A SaaS company adds short onboarding videos inside activation emails and in-app help. To measure Video Marketing Incrementality<\/strong>, they run a holdout: 20% of new signups receive the old text-only onboarding for four weeks.<\/p>\n\n\n\n

                They compare:\n– Activation rate (key feature used)\n– Time-to-value\n– Trial-to-paid conversion<\/p>\n\n\n\n

                Result: a measurable lift in activation and a smaller but meaningful lift in paid conversions. The incremental lift justifies expanding the video library and refining tutorials by persona\u2014an Organic Marketing<\/strong> win because the gains compound across every new signup.<\/p>\n\n\n\n

                Example 2: Ecommerce product page with video demo vs images only<\/h3>\n\n\n\n

                An ecommerce brand tests a product page with a 30\u201345 second demo video against the same page without video. They keep pricing, copy, and imagery constant. This isolates the video\u2019s contribution and produces clean Video Marketing Incrementality<\/strong> evidence.<\/p>\n\n\n\n

                They measure:\n– Add-to-cart rate\n– Checkout completion\n– Return rate or support contacts (if available)<\/p>\n\n\n\n

                Result: conversion lift is strongest on mobile and for first-time visitors\u2014guiding the brand to prioritize mobile-first demos and add video to top-selling products first.<\/p>\n\n\n\n

                Example 3: YouTube how-to series designed to grow non-branded search demand<\/h3>\n\n\n\n

                A services business publishes a weekly how-to series targeting common customer problems. Incrementality is measured through a mix of cohort analysis and time-based comparisons:\n– Growth in branded search and direct traffic\n– Incremental leads mentioning the videos\n– Assisted conversions from viewers who later convert via search or email<\/p>\n\n\n\n

                This example shows Video Marketing Incrementality<\/strong> in Organic Marketing<\/strong> where attribution is imperfect: you look for consistent lift patterns, control for seasonality, and validate with multiple signals rather than one dashboard metric.<\/p>\n\n\n\n

                8. Benefits of Using Video Marketing Incrementality<\/h2>\n\n\n\n

                When teams adopt Video Marketing Incrementality<\/strong>, benefits show up in both performance and decision quality:<\/p>\n\n\n\n

                  \n
                • Higher ROI on production effort:<\/strong> you focus on videos that create incremental conversions, not just views.<\/li>\n
                • Lower wasted spend (and time):<\/strong> fewer \u201cnice-to-have\u201d videos that don\u2019t move outcomes.<\/li>\n
                • Better funnel efficiency:<\/strong> video can reduce friction, improve understanding, and increase conversion rate where it matters most.<\/li>\n
                • Improved audience experience:<\/strong> incrementality often highlights which videos genuinely help customers (clearer demos, better onboarding, fewer surprises).<\/li>\n
                • Stronger cross-team alignment:<\/strong> shared measurement standards reduce debates between creative, growth, and analytics.<\/li>\n<\/ul>\n\n\n\n

                  In Video Marketing<\/strong>, the biggest win is prioritization: knowing what to make next based on incremental impact.<\/p>\n\n\n\n

                  9. Challenges of Video Marketing Incrementality<\/h2>\n\n\n\n

                  Video Marketing Incrementality<\/strong> is powerful, but not easy. Common barriers include:<\/p>\n\n\n\n

                    \n
                  • Selection bias:<\/strong> people who choose to watch video may already be more interested, inflating perceived impact.<\/li>\n
                  • Limited control in Organic Marketing:<\/strong> you can\u2019t always randomize who sees a social or platform video.<\/li>\n
                  • Cross-device and identity gaps:<\/strong> viewers may watch on one device and convert on another, undercounting lift.<\/li>\n
                  • Long consideration cycles:<\/strong> brand and education videos may influence outcomes weeks later.<\/li>\n
                  • Overlapping initiatives:<\/strong> SEO updates, promotions, and product changes can confound results.<\/li>\n
                  • Small sample sizes:<\/strong> many organic video placements don\u2019t generate enough volume for confident tests.<\/li>\n<\/ul>\n\n\n\n

                    The solution is rarely a single \u201cperfect\u201d method. Strong programs combine experiments where possible with careful observational analysis elsewhere.<\/p>\n\n\n\n

                    10. Best Practices for Video Marketing Incrementality<\/h2>\n\n\n\n

                    To make Video Marketing Incrementality<\/strong> actionable and reliable:<\/p>\n\n\n\n

                      \n
                    • Start where you can control exposure:<\/strong> on-site placement and email are ideal for clean tests in Organic Marketing<\/strong>.<\/li>\n
                    • Define one primary conversion per test:<\/strong> avoid ambiguous success criteria.<\/li>\n
                    • Keep everything else constant:<\/strong> copy, layout, offer, timing\u2014only change the video element.<\/li>\n
                    • Segment results:<\/strong> new vs returning visitors, mobile vs desktop, lifecycle stage, traffic source.<\/li>\n
                    • Use guardrail metrics:<\/strong> watch for negative effects (slower page speed, lower scroll depth, higher bounce).<\/li>\n
                    • Document hypotheses and learnings:<\/strong> build an internal library of what drives incremental lift in your Video Marketing<\/strong> system.<\/li>\n
                    • Scale progressively:<\/strong> validate on one high-traffic page or flow, then expand to similar pages.<\/li>\n<\/ul>\n\n\n\n

                      Incrementality is a practice, not a one-time report.<\/p>\n\n\n\n

                      11. Tools Used for Video Marketing Incrementality<\/h2>\n\n\n\n

                      Video Marketing Incrementality<\/strong> is supported by tool categories rather than one specialized platform. Common building blocks include:<\/p>\n\n\n\n

                        \n
                      • Analytics tools:<\/strong> web and product analytics to track page events, video interactions, and conversion paths.<\/li>\n
                      • Video analytics:<\/strong> platform-level metrics (watch time, retention curves, replays) to connect creative performance with outcomes.<\/li>\n
                      • Experimentation tools:<\/strong> A\/B testing and feature flagging to run controlled tests on pages and experiences.<\/li>\n
                      • CRM systems:<\/strong> to tie video exposure cohorts to pipeline stages, revenue, and retention.<\/li>\n
                      • Reporting dashboards:<\/strong> to unify video, web, and CRM data with consistent definitions.<\/li>\n
                      • SEO tools (supporting role):<\/strong> to measure organic visibility shifts and correlate video-driven demand with search behavior.<\/li>\n
                      • Ad platforms (optional, for methodology):<\/strong> sometimes used to create controlled holdout or reach tests, even if your primary focus is Organic Marketing<\/strong> and not paid acquisition.<\/li>\n<\/ul>\n\n\n\n

                        The key is integration and consistency: Video Marketing Incrementality<\/strong> depends on aligning identifiers, events, and conversion definitions across systems.<\/p>\n\n\n\n

                        12. Metrics Related to Video Marketing Incrementality<\/h2>\n\n\n\n

                        Incrementality connects video engagement to business outcomes. Useful metrics include:<\/p>\n\n\n\n

                        Incrementality and lift metrics<\/h3>\n\n\n\n
                          \n
                        • Incremental conversions:<\/strong> conversions in the exposed group minus expected conversions in the control\/holdout<\/li>\n
                        • Lift percentage:<\/strong> incremental conversions divided by control conversions<\/li>\n
                        • Incremental revenue or pipeline:<\/strong> additional revenue\/opportunity value attributable to video exposure<\/li>\n
                        • Incremental conversion rate:<\/strong> difference in conversion rate between video vs no-video experiences<\/li>\n<\/ul>\n\n\n\n

                          Video engagement quality metrics (diagnostic)<\/h3>\n\n\n\n
                            \n
                          • Watch time and average percentage viewed<\/li>\n
                          • Completion rate (especially for short demos)<\/li>\n
                          • Audience retention curve (where drop-offs happen)<\/li>\n
                          • Rewatches, saves, shares (context-dependent)<\/li>\n<\/ul>\n\n\n\n

                            Efficiency metrics<\/h3>\n\n\n\n
                              \n
                            • Cost per incremental conversion (including production and distribution costs)<\/li>\n
                            • Time-to-value improvements (for onboarding and education videos)<\/li>\n
                            • Support deflection (reduced tickets or fewer repetitive questions)<\/li>\n<\/ul>\n\n\n\n

                              In Video Marketing<\/strong>, engagement metrics tell you why<\/em> something may be working; Video Marketing Incrementality<\/strong> tells you whether it truly worked<\/em>.<\/p>\n\n\n\n

                              13. Future Trends of Video Marketing Incrementality<\/h2>\n\n\n\n

                              Several trends are reshaping how Video Marketing Incrementality<\/strong> is measured within Organic Marketing<\/strong>:<\/p>\n\n\n\n

                                \n
                              • AI-assisted analysis:<\/strong> faster cohorting, anomaly detection, and creative pattern discovery (e.g., which hooks or structures correlate with lift).<\/li>\n
                              • More automation in experimentation:<\/strong> easier server-side testing and personalization of video placement by segment.<\/li>\n
                              • Privacy-driven measurement changes:<\/strong> less reliance on third-party tracking and more emphasis on first-party data, modeled conversions, and aggregated reporting.<\/li>\n
                              • Richer on-platform ecosystems:<\/strong> platforms provide more advanced retention and audience insights, but teams must reconcile those with site\/CRM outcomes.<\/li>\n
                              • Shift toward blended measurement:<\/strong> combining experiments, marketing mix modeling concepts, and incrementality testing to understand long-term brand effects.<\/li>\n<\/ul>\n\n\n\n

                                The direction is clear: Video Marketing Incrementality<\/strong> will rely more on first-party data quality and thoughtful experiment design than on simplistic last-click attribution.<\/p>\n\n\n\n

                                14. Video Marketing Incrementality vs Related Terms<\/h2>\n\n\n\n

                                Video Marketing Incrementality vs Attribution<\/h3>\n\n\n\n

                                Attribution assigns credit across touchpoints (first-touch, last-touch, multi-touch). Video Marketing Incrementality<\/strong> asks a different question: \u201cWhat outcomes would not have happened without video?\u201d You can have \u201cattributed\u201d conversions without incremental lift if video merely intercepted users who would have converted anyway.<\/p>\n\n\n\n

                                Video Marketing Incrementality vs A\/B Testing<\/h3>\n\n\n\n

                                A\/B testing is a method; Video Marketing Incrementality<\/strong> is the objective. An A\/B test on a landing page is one of the cleanest ways to estimate incrementality, but incrementality can also be assessed through holdouts, geo tests, and cohort modeling when A\/B tests aren\u2019t feasible.<\/p>\n\n\n\n

                                Video Marketing Incrementality vs Brand Lift<\/h3>\n\n\n\n

                                Brand lift studies measure changes in awareness, consideration, or recall. Video Marketing Incrementality<\/strong> focuses on incremental outcomes, which can include brand demand signals\u2014but usually connects more directly to conversions, pipeline, or retention. In Organic Marketing<\/strong>, both are useful: brand lift explains upper-funnel impact, incrementality validates net-new business effect.<\/p>\n\n\n\n

                                15. Who Should Learn Video Marketing Incrementality<\/h2>\n\n\n\n

                                Video Marketing Incrementality<\/strong> is valuable for:<\/p>\n\n\n\n

                                  \n
                                • Marketers:<\/strong> to prioritize formats and distribution that create measurable lift in Video Marketing<\/strong>.<\/li>\n
                                • Analysts:<\/strong> to design credible comparisons, reduce bias, and translate results into decisions.<\/li>\n
                                • Agencies:<\/strong> to prove value beyond deliverables and improve retention through performance clarity.<\/li>\n
                                • Business owners and founders:<\/strong> to invest confidently in video without relying on vanity metrics.<\/li>\n
                                • Developers and data teams:<\/strong> to implement tracking, experimentation, and data pipelines that make incrementality measurable in Organic Marketing<\/strong> environments.<\/li>\n<\/ul>\n\n\n\n

                                  16. Summary of Video Marketing Incrementality<\/h2>\n\n\n\n

                                  Video Marketing Incrementality<\/strong> measures the additional impact video creates beyond what would have occurred without it. It matters because Organic Marketing<\/strong> is full of overlapping influences, and Video Marketing<\/strong> is often over-credited or under-optimized when teams don\u2019t isolate true lift.<\/p>\n\n\n\n

                                  By combining controlled tests where possible, disciplined cohort analysis where necessary, and clear outcome definitions, Video Marketing Incrementality<\/strong> helps teams prove value, improve efficiency, and scale the video work that genuinely drives growth.<\/p>\n\n\n\n

                                  17. Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What is Video Marketing Incrementality in simple terms?<\/h3>\n\n\n\n

                                  Video Marketing Incrementality<\/strong> is the extra conversions, revenue, or outcomes you get because of video\u2014above and beyond what you would have gotten without the video.<\/p>\n\n\n\n

                                  2) Is incrementality only for paid campaigns, or can it work for Organic Marketing?<\/h3>\n\n\n\n

                                  It works for Organic Marketing<\/strong>, but you often rely more on controllable placements (site, email, in-app) and carefully designed comparisons because you can\u2019t fully control platform distribution.<\/p>\n\n\n\n

                                  3) What\u2019s the fastest way to measure Video Marketing Incrementality?<\/h3>\n\n\n\n

                                  Run a simple on-site A\/B test: a high-traffic page with a video vs the same page without the video, measuring one primary conversion (signup, add-to-cart, demo request).<\/p>\n\n\n\n

                                  4) Which Video Marketing metric is most misleading without incrementality?<\/h3>\n\n\n\n

                                  Views (and even watch time) can be misleading. High engagement doesn\u2019t automatically mean incremental business impact\u2014incrementality testing is what connects attention to outcomes.<\/p>\n\n\n\n

                                  5) How do I avoid bias when measuring incremental lift from video?<\/h3>\n\n\n\n

                                  Use randomization when possible (A\/B tests or holdouts), keep other variables constant, segment results by audience type, and avoid comparing \u201cwatchers vs non-watchers\u201d without controlling for intent.<\/p>\n\n\n\n

                                  6) What if my sales cycle is long and conversions happen weeks later?<\/h3>\n\n\n\n

                                  Use leading indicators (activation steps, qualified lead creation) and track cohorts over longer windows. Incrementality can be measured over time; it just requires patience, clean cohort definitions, and consistent conversion tracking.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  Video is often credited for wins it didn\u2019t actually cause. In **Organic Marketing**, where distribution relies on audiences, algorithms, communities, and search rather than direct ad spend, proving what moved the needle can be even harder. **Video Marketing Incrementality** is the discipline of measuring the *additional* business impact your video content creates beyond what would have happened anyway.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1906],"tags":[],"class_list":["post-10164","post","type-post","status-publish","format-standard","hentry","category-video-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=10164"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10164\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=10164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=10164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=10164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}