{"id":10115,"date":"2026-03-28T22:16:01","date_gmt":"2026-03-28T22:16:01","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/shot-list\/"},"modified":"2026-03-28T22:16:01","modified_gmt":"2026-03-28T22:16:01","slug":"shot-list","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/shot-list\/","title":{"rendered":"Shot List: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Video Marketing"},"content":{"rendered":"\n

A Shot List<\/strong> is a structured plan that specifies exactly what video footage you will capture\u2014scene by scene, angle by angle, and moment by moment\u2014before production starts. In Organic Marketing<\/strong>, where attention is earned rather than bought, a Shot List is one of the simplest ways to improve creative consistency, speed, and content quality without increasing spend. It turns a vague idea like \u201clet\u2019s film a product demo\u201d into a repeatable execution plan that reliably produces usable clips for multiple channels.<\/p>\n\n\n\n

In modern Video Marketing<\/strong>, the gap between \u201cgood idea\u201d and \u201cgood video\u201d is often planning. A Shot List helps teams translate strategy (audience, message, distribution, SEO intent) into footage that supports retention, clarity, and brand trust. Whether you\u2019re producing a founder story, customer testimonial, YouTube tutorial, or short-form social series, a Shot List makes organic content creation less chaotic and more measurable.<\/p>\n\n\n\n

What Is Shot List?<\/h2>\n\n\n\n

A Shot List<\/strong> is a documented inventory of the shots required to produce a video (or a set of videos). Each item typically describes the shot\u2019s purpose, framing, action, audio needs, location, and any supporting notes like props or on-screen text. The core concept is simple: decide what you need to film before<\/em> you hit record, so production time is spent capturing intentional footage instead of improvising.<\/p>\n\n\n\n

From a business perspective, a Shot List is a control mechanism. It reduces reshoots, improves editing efficiency, and increases the likelihood that the final video supports a marketing goal\u2014such as driving qualified traffic, building product understanding, or improving conversion rates on key pages.<\/p>\n\n\n\n

In Organic Marketing<\/strong>, a Shot List supports consistency across content that must perform over time (search-friendly tutorials, evergreen product explainers, thought leadership clips). In Video Marketing<\/strong>, it connects creative execution to outcomes: a well-planned sequence is more likely to keep viewers watching, communicate value quickly, and create reusable assets for social snippets, landing pages, and email.<\/p>\n\n\n\n

Why Shot List Matters in Organic Marketing<\/h2>\n\n\n\n

Organic growth depends on compounding value: content should remain useful, discoverable, and on-brand months after publishing. A Shot List helps you design videos that are easier to repurpose, easier to maintain, and more aligned with user intent.<\/p>\n\n\n\n

Key reasons it matters:<\/p>\n\n\n\n

    \n
  • Strategic clarity:<\/strong> A Shot List forces decisions about message priority and narrative flow. That prevents \u201cpretty but pointless\u201d footage that doesn\u2019t support the funnel.<\/li>\n
  • Efficiency at scale:<\/strong> Organic content pipelines often involve frequent production. Shot Lists reduce time waste and help teams hit deadlines.<\/li>\n
  • Quality and credibility:<\/strong> Clean visuals, clear demos, and coherent storytelling increase trust\u2014critical in Organic Marketing<\/strong> where credibility drives shares, backlinks, and returning viewers.<\/li>\n
  • Better distribution fit:<\/strong> If you plan shots for multiple formats (16:9, 9:16, 1:1), your Video Marketing<\/strong> assets are ready for YouTube, Shorts, Reels, and website embeds without heavy rework.<\/li>\n
  • Competitive advantage:<\/strong> Many competitors post inconsistent, improvised videos. A strong Shot List can raise baseline quality and make your brand feel more \u201cproduced\u201d even with a lean team.<\/li>\n<\/ul>\n\n\n\n

    How Shot List Works<\/h2>\n\n\n\n

    A Shot List<\/strong> is both conceptual and procedural. In practice, it works as a workflow that bridges strategy and production.<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ trigger: define the objective<\/strong>\n – What is the video\u2019s job in Organic Marketing<\/strong> (educate, rank, nurture, activate)?\n – Who is it for, and what question does it answer?\n – Where will it live (YouTube, blog, product page, social, community)?<\/p>\n<\/li>\n

    2. \n

      Planning \/ processing: translate message into shots<\/strong>\n – Break the story into beats: hook, problem, solution, proof, next step.\n – Decide what must be shown<\/em> versus told<\/em> (e.g., screen capture for software steps).\n – Identify supporting visuals: b-roll, cutaways, overlays, captions, diagrams.<\/p>\n<\/li>\n

    3. \n

      Execution: capture footage with intention<\/strong>\n – Film in the order that saves time (by location, setup, talent availability).\n – Capture multiple \u201ccoverage\u201d options for editing: wide, medium, close-up, inserts.\n – Record clean audio or plan voiceover where appropriate.<\/p>\n<\/li>\n

    4. \n

      Output \/ outcome: edit faster and publish stronger<\/strong>\n – Editors can assemble the narrative quickly because required shots exist.\n – You get reusable clips (snackable highlights) that strengthen your Video Marketing<\/strong> library.\n – Performance is more consistent because the content is built to match distribution needs.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      Key Components of Shot List<\/h2>\n\n\n\n

      A Shot List can be a spreadsheet, a document, or a production tool, but the components are broadly consistent. Strong Shot Lists include:<\/p>\n\n\n\n

      Shot identifiers and priorities<\/h3>\n\n\n\n
        \n
      • Shot number or ID<\/li>\n
      • Must-have vs nice-to-have (so you can protect essentials when time runs short)<\/li>\n
      • Versioning notes (especially for ongoing series in Organic Marketing<\/strong>)<\/li>\n<\/ul>\n\n\n\n

        Shot descriptions and framing<\/h3>\n\n\n\n
          \n
        • Shot type (wide, medium, close-up, over-the-shoulder, screen recording)<\/li>\n
        • Camera movement (static, pan, tilt, handheld, gimbal)<\/li>\n
        • Composition notes (rule of thirds, headroom, product placement)<\/li>\n<\/ul>\n\n\n\n

          Script alignment<\/h3>\n\n\n\n
            \n
          • Which line, section, or talking point the shot supports<\/li>\n
          • On-screen text requirements (titles, lower thirds, step labels)<\/li>\n
          • CTA timing (subscribe, download, comment prompt)<\/li>\n<\/ul>\n\n\n\n

            Audio and lighting requirements<\/h3>\n\n\n\n
              \n
            • Dialogue vs voiceover vs ambient<\/li>\n
            • Microphone notes, room tone capture<\/li>\n
            • Lighting setup (key\/fill\/back light, natural light constraints)<\/li>\n<\/ul>\n\n\n\n

              Logistics and governance<\/h3>\n\n\n\n
                \n
              • Location, props, wardrobe, and release forms<\/li>\n
              • Owner for each task (producer, on-camera talent, camera operator, editor)<\/li>\n
              • Review checkpoints (brand, legal, product accuracy)<\/li>\n<\/ul>\n\n\n\n

                Performance intent (marketing context)<\/h3>\n\n\n\n
                  \n
                • Target keyword\/topic cluster alignment for Organic Marketing<\/strong><\/li>\n
                • Primary distribution channel and format requirements for Video Marketing<\/strong><\/li>\n
                • Repurposing plan (short clips, GIF-style cutdowns, thumbnails)<\/li>\n<\/ul>\n\n\n\n

                  Types of Shot List<\/h2>\n\n\n\n

                  \u201cTypes\u201d of Shot List aren\u2019t rigid standards, but there are practical variants based on production style and marketing use.<\/p>\n\n\n\n

                  1) Narrative Shot List (story-first)<\/h3>\n\n\n\n

                  Used for brand stories, testimonials, and founder narratives. It emphasizes emotion, pacing, and b-roll that supports key statements.<\/p>\n\n\n\n

                  2) Educational or Tutorial Shot List (instruction-first)<\/h3>\n\n\n\n

                  Common in Organic Marketing<\/strong> for search-driven how-to content. It is organized around steps, screen captures, and \u201cproof shots\u201d that show results.<\/p>\n\n\n\n

                  3) Social-First Shot List (hook-first)<\/h3>\n\n\n\n

                  Designed for short-form Video Marketing<\/strong> where the first seconds matter. It includes:\n– Multiple hook options\n– Quick pattern interrupts (cuts, zooms, text overlays)\n– Vertical framing notes and safe zones for captions<\/p>\n\n\n\n

                  4) Modular Shot List (repurposing-first)<\/h3>\n\n\n\n

                  Built to generate multiple assets from one shoot day. It separates footage into reusable modules: intros, product b-roll, generic reactions, feature close-ups, and evergreen \u201cexplainers.\u201d<\/p>\n\n\n\n

                  Real-World Examples of Shot List<\/h2>\n\n\n\n

                  Example 1: SaaS onboarding video for Organic Marketing traffic<\/h3>\n\n\n\n

                  A software company publishes a YouTube tutorial targeting a common \u201chow to\u201d query and embeds the video on a help article. The Shot List includes:\n– Hook: problem statement and expected outcome\n– Screen capture: each step with cursor highlights\n– Cutaways: presenter on camera for key transitions\n– Proof: before\/after results screen\nThis supports Organic Marketing<\/strong> by matching search intent and supports Video Marketing<\/strong> by improving watch time through clarity and pacing.<\/p>\n\n\n\n

                  Example 2: E-commerce product page video<\/h3>\n\n\n\n

                  A brand adds a short product demo to a product page to increase conversion. The Shot List includes:\n– Hero shot: product in use (lifestyle)\n– Detail inserts: texture, closures, size comparisons\n– Use-case sequence: \u201cunbox \u2192 setup \u2192 benefit \u2192 cleanup\u201d\n– Captions: three benefits and one FAQ answer\nThe outcome is fewer returns and stronger customer confidence\u2014high-value impacts that don\u2019t require ads.<\/p>\n\n\n\n

                  Example 3: Agency content sprint for a multi-channel series<\/h3>\n\n\n\n

                  An agency plans a one-day shoot to produce: 3 YouTube videos, 12 social clips, and b-roll for a blog. The Shot List is modular:\n– Consistent intro\/outro shots for branding\n– Topic-based segments with clear cut points\n– B-roll library: office, whiteboard, product UI, team collaboration\nThis approach makes Video Marketing<\/strong> more efficient while feeding the Organic Marketing<\/strong> calendar for weeks.<\/p>\n\n\n\n

                  Benefits of Using Shot List<\/h2>\n\n\n\n

                  A Shot List creates measurable improvements across production and performance:<\/p>\n\n\n\n

                    \n
                  • Faster production and editing:<\/strong> Less \u201cfigure it out in post,\u201d fewer missing shots, fewer reshoots.<\/li>\n
                  • Lower costs:<\/strong> Even small teams save money by reducing wasted shoot time and avoiding last-minute fixes.<\/li>\n
                  • Better content consistency:<\/strong> Repeated formats improve brand recognition and viewer expectations, which supports Organic Marketing compounding.<\/li>\n
                  • Higher audience clarity:<\/strong> Videos that show the right things at the right time reduce confusion and improve retention.<\/li>\n
                  • More repurposable assets:<\/strong> Planned cutdowns and b-roll make it easier to turn one shoot into many Video Marketing<\/strong> outputs.<\/li>\n<\/ul>\n\n\n\n

                    Challenges of Shot List<\/h2>\n\n\n\n

                    Even a strong Shot List has pitfalls if it\u2019s treated as paperwork rather than strategy.<\/p>\n\n\n\n

                      \n
                    • Overplanning that kills authenticity:<\/strong> Some formats (behind-the-scenes, community updates) benefit from spontaneity. The solution is to plan key beats, not every micro-moment.<\/li>\n
                    • Misalignment with distribution:<\/strong> A Shot List built for YouTube may fail on short-form if hooks, pacing, and framing aren\u2019t adapted.<\/li>\n
                    • Missing stakeholder input:<\/strong> Product, legal, or brand teams may require certain claims or disclaimers\u2014catching this late causes rework.<\/li>\n
                    • Team skill gaps:<\/strong> If the plan assumes complex camera moves or lighting setups, execution may fall short. Shot Lists should match capabilities.<\/li>\n
                    • Measurement limitations:<\/strong> It can be hard to attribute a specific Shot List decision to performance changes, especially in Organic Marketing<\/strong> where many factors influence outcomes.<\/li>\n<\/ul>\n\n\n\n

                      Best Practices for Shot List<\/h2>\n\n\n\n

                      Design for the edit, not just the shoot<\/h3>\n\n\n\n

                      Include transition shots, cutaways, and b-roll that can cover jump cuts and tighten pacing. Editors need options to maintain viewer attention in Video Marketing<\/strong>.<\/p>\n\n\n\n

                      Write shots around audience intent<\/h3>\n\n\n\n

                      For Organic Marketing<\/strong>, align sections with common questions:\n– \u201cWhat is it?\u201d\n– \u201cHow does it work?\u201d\n– \u201cHow long does it take?\u201d\n– \u201cWhat does success look like?\u201d\nThis improves structure for both viewers and search visibility.<\/p>\n\n\n\n

                      Plan multiple hooks and thumbnails<\/h3>\n\n\n\n

                      Capture 2\u20133 opening lines and at least 3 thumbnail-friendly frames. Organic reach often depends on click-through and early retention.<\/p>\n\n\n\n

                      Build a reusable Shot List template<\/h3>\n\n\n\n

                      Standardize fields like shot ID, purpose, framing, audio, and priority. Templates speed up production and improve cross-team consistency.<\/p>\n\n\n\n

                      Include format and accessibility requirements<\/h3>\n\n\n\n

                      Specify aspect ratio, safe zones for captions, and whether on-screen text is required. Captions and readable overlays improve watchability, especially on mobile.<\/p>\n\n\n\n

                      Add \u201ccoverage\u201d to protect against mistakes<\/h3>\n\n\n\n

                      Record wide + medium + close-up for critical scenes and capture room tone. Small issues (noise, focus errors) can ruin a must-have shot.<\/p>\n\n\n\n

                      Review the Shot List against the goal<\/h3>\n\n\n\n

                      Before filming, confirm: every essential shot supports the video\u2019s promise. If a shot doesn\u2019t help clarity, proof, or persuasion, remove it.<\/p>\n\n\n\n

                      Tools Used for Shot List<\/h2>\n\n\n\n

                      A Shot List<\/strong> doesn\u2019t require specialized software, but several tool categories support planning and execution across Organic Marketing<\/strong> and Video Marketing<\/strong>:<\/p>\n\n\n\n

                        \n
                      • Documents and spreadsheets:<\/strong> Simple, collaborative planning with columns for priority, ownership, and status.<\/li>\n
                      • Project management systems:<\/strong> Boards and timelines to coordinate shoots, approvals, and publishing cadences.<\/li>\n
                      • Creative collaboration tools:<\/strong> Storyboards, annotations, and review workflows to reduce feedback loops.<\/li>\n
                      • Content calendar systems:<\/strong> Aligns Shot List planning with Organic Marketing topics, seasonal launches, and distribution windows.<\/li>\n
                      • Analytics tools:<\/strong> Inform what to film next by identifying drop-off points, top-performing topics, and engagement patterns.<\/li>\n
                      • Reporting dashboards:<\/strong> Combine YouTube and social metrics with site behavior to see how video influences organic sessions and conversions.<\/li>\n
                      • CRM and marketing automation:<\/strong> Useful when videos are part of lead nurture, onboarding, or lifecycle education.<\/li>\n<\/ul>\n\n\n\n

                        Metrics Related to Shot List<\/h2>\n\n\n\n

                        A Shot List is a planning asset, so you measure its impact through production efficiency and content performance.<\/p>\n\n\n\n

                        Production and efficiency metrics<\/h3>\n\n\n\n
                          \n
                        • Shoot time vs planned schedule<\/li>\n
                        • Reshoot rate (how often you must refilm missing\/failed shots)<\/li>\n
                        • Edit cycle time (first cut to final approval)<\/li>\n
                        • Asset reuse rate (how many cutdowns or derivative pieces come from one shoot)<\/li>\n<\/ul>\n\n\n\n

                          Video performance metrics<\/h3>\n\n\n\n
                            \n
                          • View-through rate and average view duration (retention)<\/li>\n
                          • First 5\u201310 seconds drop-off (hook effectiveness)<\/li>\n
                          • Click-through rate from thumbnails\/titles (especially for Organic Marketing discovery)<\/li>\n
                          • Engagement rate (comments, saves, shares)<\/li>\n
                          • Completion rate on short-form clips<\/li>\n<\/ul>\n\n\n\n

                            Business and Organic Marketing outcomes<\/h3>\n\n\n\n
                              \n
                            • Organic sessions influenced by video pages (where applicable)<\/li>\n
                            • Conversion rate lifts on pages with embedded video<\/li>\n
                            • Assisted conversions (video view \u2192 later signup\/purchase)<\/li>\n
                            • Brand lift proxies: direct traffic growth, returning visitors, branded search interest (interpret carefully)<\/li>\n<\/ul>\n\n\n\n

                              Future Trends of Shot List<\/h2>\n\n\n\n

                              Shot Lists are evolving as content teams demand more output with fewer resources.<\/p>\n\n\n\n

                                \n
                              • AI-assisted pre-production:<\/strong> Faster outlines, shot suggestions, and repurposing plans based on audience intent and past performance. Teams still need human judgment to keep content truthful and on-brand.<\/li>\n
                              • Automation in editing workflows:<\/strong> Better auto-captioning, scene detection, and cutdown generation increases the value of planning shots cleanly and consistently.<\/li>\n
                              • Personalization and modular content:<\/strong> In Organic Marketing<\/strong>, brands will create libraries of modular clips that can be recombined for different audiences, industries, or funnel stages.<\/li>\n
                              • Measurement shifts:<\/strong> As privacy and attribution remain complex, teams will rely more on first-party analytics and on-platform signals. Shot Lists will increasingly include explicit \u201cmeasurement hooks\u201d (clear CTAs, unique landing page paths, or distinct content segments) to interpret performance.<\/li>\n
                              • Vertical-first planning:<\/strong> Short-form Video Marketing<\/strong> continues to influence how footage is captured, even when the final output includes long-form.<\/li>\n<\/ul>\n\n\n\n

                                Shot List vs Related Terms<\/h2>\n\n\n\n

                                Shot List vs Storyboard<\/h3>\n\n\n\n

                                A Shot List<\/strong> is a written list of required shots and details; a storyboard is a visual sequence (sketches or frames) showing how shots will look and flow. Storyboards help visualize composition; Shot Lists help operationalize filming.<\/p>\n\n\n\n

                                Shot List vs Script<\/h3>\n\n\n\n

                                A script is what\u2019s said (and sometimes what\u2019s shown). A Shot List is what must be captured to make the script work. In practice, strong Video Marketing<\/strong> uses both: script for message, Shot List for execution.<\/p>\n\n\n\n

                                Shot List vs Call Sheet<\/h3>\n\n\n\n

                                A call sheet is a production logistics document (who, when, where, contact info, schedule). A Shot List can inform the call sheet, but the Shot List is about creative capture; the call sheet is about coordination.<\/p>\n\n\n\n

                                Who Should Learn Shot List<\/h2>\n\n\n\n
                                  \n
                                • Marketers:<\/strong> A Shot List helps you turn strategy into assets that support Organic Marketing<\/strong> goals like education, trust, and discoverability.<\/li>\n
                                • Analysts:<\/strong> Understanding the Shot List improves interpretation of retention drops, engagement spikes, and why certain videos perform better.<\/li>\n
                                • Agencies:<\/strong> Shot Lists reduce client revisions, increase consistency across campaigns, and make Video Marketing<\/strong> deliverables easier to scale.<\/li>\n
                                • Business owners and founders:<\/strong> A Shot List protects limited time and ensures content communicates value clearly, especially for product-led growth.<\/li>\n
                                • Developers and product teams:<\/strong> For tutorials, demos, and release videos, a Shot List ensures technical accuracy and makes complex features easier to understand.<\/li>\n<\/ul>\n\n\n\n

                                  Summary of Shot List<\/h2>\n\n\n\n

                                  A Shot List<\/strong> is a practical blueprint that defines the footage needed to produce a video with clarity and purpose. It matters because it reduces production waste, improves editing speed, and increases the odds that content delivers real results. In Organic Marketing<\/strong>, it supports consistent, evergreen content that can compound over time. In Video Marketing<\/strong>, it helps teams capture the right visuals, maintain pacing, and repurpose footage across channels without sacrificing quality.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What should a Shot List include at minimum?<\/h3>\n\n\n\n

                                  At minimum: shot ID, description, framing, location, audio needs, and priority (must-have vs optional). If the video supports Organic Marketing<\/strong>, add distribution format and the viewer question each shot helps answer.<\/p>\n\n\n\n

                                  2) How detailed does a Shot List need to be?<\/h3>\n\n\n\n

                                  Detailed enough that someone else could film it correctly. For simple talking-head content, a Shot List may be short. For tutorials or product demos, more detail reduces mistakes and improves Video Marketing<\/strong> clarity.<\/p>\n\n\n\n

                                  3) Is a Shot List necessary for short-form social videos?<\/h3>\n\n\n\n

                                  Yes, but it can be lightweight. Social-first Shot Lists often focus on hooks, vertical framing, caption-safe zones, and 2\u20133 key visuals that reinforce the message.<\/p>\n\n\n\n

                                  4) How does Shot List improve Video Marketing performance?<\/h3>\n\n\n\n

                                  A Shot List improves performance indirectly by creating tighter pacing, clearer demonstrations, better transitions, and more consistent coverage\u2014all of which can increase retention, reduce drop-offs, and make calls-to-action easier to follow.<\/p>\n\n\n\n

                                  5) What\u2019s the difference between a Shot List and an outline?<\/h3>\n\n\n\n

                                  An outline describes topics or sections. A Shot List<\/strong> specifies the actual footage required to produce those sections (what the viewer will see and how it will be captured).<\/p>\n\n\n\n

                                  6) How do you build a Shot List for Organic Marketing SEO content?<\/h3>\n\n\n\n

                                  Start with search intent and questions. Map each question to a segment, then list the shots needed to show proof, steps, or examples. Plan supporting visuals (screen captures, overlays, b-roll) that make the content easier to understand and more evergreen.<\/p>\n\n\n\n

                                  7) Can one Shot List support multiple videos?<\/h3>\n\n\n\n

                                  Yes. A modular Shot List is designed for reuse: you capture a library of intros, b-roll, feature shots, and explainers that can be recombined into multiple Video Marketing<\/strong> assets across your Organic Marketing<\/strong> calendar.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  A **Shot List** is a structured plan that specifies exactly what video footage you will capture\u2014scene by scene, angle by angle, and moment by moment\u2014before production starts. In **Organic Marketing**, where attention is earned rather than bought, a Shot List is one of the simplest ways to improve creative consistency, speed, and content quality without increasing spend. It turns a vague idea like \u201clet\u2019s film a product demo\u201d into a repeatable execution plan that reliably produces usable clips for multiple channels.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1906],"tags":[],"class_list":["post-10115","post","type-post","status-publish","format-standard","hentry","category-video-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=10115"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10115\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=10115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=10115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=10115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}