{"id":10098,"date":"2026-03-28T21:35:24","date_gmt":"2026-03-28T21:35:24","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/macro-video\/"},"modified":"2026-03-28T21:35:24","modified_gmt":"2026-03-28T21:35:24","slug":"macro-video","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/macro-video\/","title":{"rendered":"Macro Video: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Video Marketing"},"content":{"rendered":"\n<p>Macro Video is a Video Marketing approach centered on creating \u201cbig-picture\u201d video assets that do heavy lifting for your brand: they explain core ideas, establish authority, and support discovery over time. In Organic Marketing, Macro Video often takes the form of evergreen, high-context content\u2014videos that can earn search visibility, keep viewers engaged, and become foundational assets you can repurpose across channels.<\/p>\n\n\n\n<p>This matters because modern Organic Marketing is increasingly driven by content that demonstrates real expertise and keeps audiences on-platform longer. Macro Video helps you compete in that environment by building durable assets that support awareness, consideration, and trust\u2014without relying on paid distribution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Macro Video?<\/h2>\n\n\n\n<p>Macro Video is a concept in Video Marketing that focuses on larger, more comprehensive video assets designed to communicate a complete message, not just a quick moment. Think of it as \u201cpillar video content\u201d: a central piece that can stand on its own, cover a topic thoroughly, and serve multiple marketing goals at once.<\/p>\n\n\n\n<p>At its core, Macro Video is about scope and purpose:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scope:<\/strong> broader topics, deeper explanations, richer storytelling, or more complete demonstrations  <\/li>\n<li><strong>Purpose:<\/strong> long-term discovery, brand authority, and conversion support across the funnel<\/li>\n<\/ul>\n\n\n\n<p>From a business standpoint, Macro Video acts like an owned media asset that can compound in value. In Organic Marketing, it\u2019s commonly used to attract qualified traffic, answer high-intent questions, improve engagement signals, and create a library of content that supports SEO, social reach, email nurturing, and sales enablement.<\/p>\n\n\n\n<p>Inside Video Marketing, Macro Video complements short-form \u201cmicro content.\u201d Macro assets become the source material that generates multiple smaller clips, quotes, and derivatives\u2014without losing the strategic intent of the original content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Macro Video Matters in Organic Marketing<\/h2>\n\n\n\n<p>Macro Video earns its place in Organic Marketing because it supports outcomes that short, isolated posts often struggle to achieve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Authority and credibility:<\/strong> Longer, well-structured videos let you prove expertise rather than just claim it.  <\/li>\n<li><strong>Search and discoverability:<\/strong> Comprehensive videos map naturally to search queries, tutorials, comparisons, and \u201chow-to\u201d intent.  <\/li>\n<li><strong>Message consistency:<\/strong> A single Macro Video can define your category narrative, positioning, and differentiators.  <\/li>\n<li><strong>Compounding distribution:<\/strong> Once published, a strong Macro Video can generate ongoing views and engagement, especially when refreshed and repurposed.<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s also a competitive advantage element. Many brands produce lots of content, but fewer invest in a coherent Macro Video strategy\u2014clear narratives, strong structure, and measurable goals. In Video Marketing, this \u201cdepth advantage\u201d can improve watch time, retention, and audience trust, which supports organic distribution over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Macro Video Works<\/h2>\n\n\n\n<p>Macro Video is more conceptual than mechanical, but it still follows a practical workflow in high-performing Organic Marketing teams:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\n<p><strong>Input (the trigger)<\/strong><br\/>\n   A Macro Video starts with a durable audience need: a recurring sales question, a topic with consistent search demand, a product category confusion, or a high-stakes decision point in the customer journey.<\/p>\n<\/li>\n<li>\n<p><strong>Analysis (what to cover and why)<\/strong><br\/>\n   You validate demand and shape the narrative by analyzing:\n   &#8211; audience questions from sales\/support calls<br\/>\n   &#8211; search intent patterns (informational vs comparison vs \u201cbest\u201d vs troubleshooting)<br\/>\n   &#8211; competitor coverage gaps (what\u2019s missing, outdated, or unclear)<br\/>\n   &#8211; brand positioning (what only you can credibly claim)<\/p>\n<\/li>\n<li>\n<p><strong>Execution (production and packaging)<\/strong><br\/>\n   Macro Video is built for clarity and retention:\n   &#8211; a strong hook aligned to the viewer\u2019s goal<br\/>\n   &#8211; an outline that matches how people learn (problem \u2192 options \u2192 proof \u2192 next steps)<br\/>\n   &#8211; visual structure (chapters, on-screen cues, examples, demonstrations)<br\/>\n   &#8211; audio and pacing that supports comprehension<\/p>\n<\/li>\n<li>\n<p><strong>Output (distribution and outcomes)<\/strong><br\/>\n   The finished Macro Video becomes a cornerstone asset in your Video Marketing system:\n   &#8211; published where your audience already consumes video<br\/>\n   &#8211; embedded into relevant pages, product education, or resource hubs<br\/>\n   &#8211; repurposed into short clips for social and email<br\/>\n   &#8211; measured over time for engagement, assisted conversions, and pipeline influence<\/p>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Key Components of Macro Video<\/h2>\n\n\n\n<p>Effective Macro Video programs rely on a few foundational elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy and editorial system<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Topic selection rules:<\/strong> what qualifies as \u201cmacro\u201d (evergreen value, high-intent relevance, strategic positioning)  <\/li>\n<li><strong>Content standards:<\/strong> depth, clarity, examples, and what \u201cgood\u201d looks like  <\/li>\n<li><strong>Publishing cadence:<\/strong> fewer videos, higher impact, consistent iteration<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Production process<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scripting or structured outlines<\/strong> that prevent rambling and improve retention  <\/li>\n<li><strong>Reusable templates<\/strong> for intros, chapters, lower-thirds, and calls-to-action  <\/li>\n<li><strong>Editorial review<\/strong> to ensure accuracy, brand fit, and audience usefulness<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Distribution and governance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ownership:<\/strong> who updates descriptions, chapters, thumbnails, and embeds  <\/li>\n<li><strong>Lifecycle management:<\/strong> when to refresh, re-cut, or re-record as products change  <\/li>\n<li><strong>Brand and legal checks:<\/strong> claims, testimonials, and rights-cleared visuals\/music<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Metrics and data inputs<\/h3>\n\n\n\n<p>Macro Video performance isn\u2019t just views. Strong programs track engagement and business impact (see metrics section), using web analytics, platform analytics, and CRM feedback loops.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Types of Macro Video<\/h2>\n\n\n\n<p>\u201cMacro\u201d isn\u2019t a single format; it\u2019s an approach. Common Macro Video contexts in Organic Marketing and Video Marketing include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\n<p><strong>Educational pillar videos<\/strong><br\/>\n   Deep \u201chow it works,\u201d fundamentals, tutorials, and conceptual explainers designed to answer core questions.<\/p>\n<\/li>\n<li>\n<p><strong>Category and comparison videos<\/strong><br\/>\n   \u201cX vs Y,\u201d \u201chow to choose,\u201d \u201cbest for\u2026\u201d and evaluation-focused content that supports consideration-stage intent.<\/p>\n<\/li>\n<li>\n<p><strong>Product deep-dive videos<\/strong><br\/>\n   Feature walkthroughs, implementation guidance, and real workflows\u2014especially effective when paired with documentation and onboarding.<\/p>\n<\/li>\n<li>\n<p><strong>Thought leadership and narrative videos<\/strong><br\/>\n   Perspective-driven content that frames a market problem, trends, and a point of view (backed by evidence, not hype).<\/p>\n<\/li>\n<li>\n<p><strong>Event-style long-form content<\/strong><br\/>\n   Recorded webinars, panels, and workshops\u2014most effective when edited into a structured Macro Video rather than posted raw.<\/p>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Real-World Examples of Macro Video<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Example 1: B2B software \u201cHow to choose\u201d series<\/h3>\n\n\n\n<p>A B2B company builds a Macro Video called \u201cHow to choose a workflow tool for distributed teams.\u201d It covers evaluation criteria, common pitfalls, migration planning, and stakeholder buy-in. In Organic Marketing, that video supports search discovery and is embedded on a decision-stage resource page. In Video Marketing, it\u2019s repurposed into short clips addressing each criterion, feeding social distribution and email nurture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example 2: Ecommerce product education with macro-level demonstration<\/h3>\n\n\n\n<p>A home goods brand publishes a Macro Video demonstrating product setup, care, and use-cases (not just unboxing). The video is placed on product pages and a learning hub, improving conversion confidence and reducing returns. Organic Marketing benefits because the content answers common questions and earns repeat views; Video Marketing benefits because smaller \u201ctips\u201d clips can be extracted for ongoing social content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example 3: Services firm building authority with a flagship guide<\/h3>\n\n\n\n<p>A consultancy produces a Macro Video training on \u201cHow to run a content audit that improves organic performance.\u201d It includes a step-by-step process, examples, and a checklist. The video becomes a central asset for Organic Marketing, while the sales team uses chapters for enablement. In Video Marketing terms, it functions as a flagship asset that drives both brand trust and qualified leads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Using Macro Video<\/h2>\n\n\n\n<p>Macro Video creates advantages that compound when executed consistently:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher trust per impression:<\/strong> Depth and clarity signal competence, which improves lead quality.  <\/li>\n<li><strong>Better content efficiency:<\/strong> One Macro Video can generate dozens of micro assets (clips, quotes, screenshots, transcripts, email segments).  <\/li>\n<li><strong>Stronger on-site engagement:<\/strong> Embedded long-form video can improve time-on-page and help visitors self-educate.  <\/li>\n<li><strong>Lower long-term acquisition cost:<\/strong> As Organic Marketing assets mature, they can deliver ongoing discovery without proportional spend.  <\/li>\n<li><strong>Improved customer experience:<\/strong> Clear education reduces confusion and accelerates decision-making.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges of Macro Video<\/h2>\n\n\n\n<p>Macro Video also introduces real constraints that teams should plan for.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher production demands:<\/strong> Longer videos require tighter scripting, better pacing, and more editing discipline.  <\/li>\n<li><strong>Topic risk:<\/strong> If you pick a topic with limited demand or unclear intent, you can over-invest in an asset that doesn\u2019t get traction.  <\/li>\n<li><strong>Distribution friction:<\/strong> Macro Video performs best when packaged well (chapters, descriptions, embeds, derivatives). Posting and hoping rarely works.  <\/li>\n<li><strong>Measurement complexity:<\/strong> Organic Marketing impact can be indirect\u2014Macro Video may assist conversions rather than be the last click.  <\/li>\n<li><strong>Keeping content current:<\/strong> Product updates, policy changes, or market shifts can date sections of a long-form video quickly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practices for Macro Video<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Choose topics that \u201cstay true\u201d over time<\/h3>\n\n\n\n<p>Macro Video should target evergreen problems and recurring questions. When you must cover changing details, isolate them into updateable segments (or chapters) so the asset remains useful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build for retention, not just reach<\/h3>\n\n\n\n<p>Use a clear structure:\n&#8211; hook tied to a specific outcome<br\/>\n&#8211; chapters that match the viewer\u2019s mental model<br\/>\n&#8211; examples, demos, and \u201cwhat to do next\u201d guidance<br\/>\n&#8211; concise summaries at transitions<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Treat repurposing as part of production<\/h3>\n\n\n\n<p>Plan derivatives while outlining. Identify \u201cclip moments,\u201d visual sequences that work in vertical formats, and standalone answers to common questions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize packaging like an SEO asset<\/h3>\n\n\n\n<p>For Organic Marketing performance, don\u2019t skip:\n&#8211; a specific, benefit-led title<br\/>\n&#8211; a clear description that matches intent<br\/>\n&#8211; chapters for navigation<br\/>\n&#8211; an accurate transcript for accessibility and reuse<br\/>\n&#8211; consistent naming across pages where the video is embedded<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create feedback loops with sales and support<\/h3>\n\n\n\n<p>Macro Video topics improve when sourced from real objections and real confusion. Use internal teams to validate whether the content actually answers what people ask.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tools Used for Macro Video<\/h2>\n\n\n\n<p>Macro Video isn\u2019t dependent on a single platform. Most teams use a stack of tool categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Video production tools:<\/strong> editing, motion graphics, captioning, audio cleanup  <\/li>\n<li><strong>Content planning tools:<\/strong> editorial calendars, project management, script collaboration  <\/li>\n<li><strong>Analytics tools:<\/strong> platform analytics plus web analytics for on-site engagement and conversion paths  <\/li>\n<li><strong>SEO tools:<\/strong> topic research, intent analysis, and performance tracking for pages that embed Macro Video  <\/li>\n<li><strong>CRM systems:<\/strong> to connect Macro Video engagement to lead quality, pipeline influence, and customer onboarding signals  <\/li>\n<li><strong>Reporting dashboards:<\/strong> to unify Organic Marketing and Video Marketing performance across channels<\/li>\n<\/ul>\n\n\n\n<p>If your team is small, start with simple workflows: consistent naming conventions, a repeatable outline template, and one dashboard that tracks outcomes you actually act on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metrics Related to Macro Video<\/h2>\n\n\n\n<p>To measure Macro Video effectively, combine engagement metrics with business outcomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement and quality metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Average view duration \/ watch time:<\/strong> indicates depth of attention  <\/li>\n<li><strong>Retention curve:<\/strong> shows where viewers drop off (often reveals structural issues)  <\/li>\n<li><strong>Rewatches and saves:<\/strong> signals high utility  <\/li>\n<li><strong>Comments and meaningful replies:<\/strong> indicates clarity and resonance<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Organic Marketing performance metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search-driven views (where available):<\/strong> evidence of discovery  <\/li>\n<li><strong>Page-level engagement (if embedded):<\/strong> time on page, scroll depth, assisted paths  <\/li>\n<li><strong>Keyword\/topic lift:<\/strong> whether the broader topic cluster performs better after publishing<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Business impact metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Click-through to next step:<\/strong> newsletter signup, demo request, product page visit  <\/li>\n<li><strong>Assisted conversions:<\/strong> Macro Video as an influencing touchpoint  <\/li>\n<li><strong>Sales enablement usage:<\/strong> whether sales shares chapters and whether it improves conversion rates  <\/li>\n<li><strong>Support ticket reduction:<\/strong> for product education Macro Video, fewer repetitive questions<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Future Trends of Macro Video<\/h2>\n\n\n\n<p>Macro Video is evolving alongside changes in platforms, AI, and measurement expectations.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI-assisted production:<\/strong> faster rough cuts, captioning, translations, and content reformatting will reduce cost barriers\u2014but strong strategy and subject expertise will still differentiate winners.  <\/li>\n<li><strong>Personalization at scale:<\/strong> expect more modular Macro Video\u2014core segments combined with audience-specific intros, CTAs, or examples.  <\/li>\n<li><strong>Search behavior shifts:<\/strong> as audiences use voice and conversational search, Macro Video that answers \u201chow,\u201d \u201cwhy,\u201d and \u201cwhat\u2019s best\u201d questions clearly will remain valuable in Organic Marketing.  <\/li>\n<li><strong>Privacy and attribution changes:<\/strong> teams will rely more on aggregated signals, engagement quality, and CRM-informed measurement rather than perfect user-level tracking.  <\/li>\n<li><strong>Higher standards for authenticity:<\/strong> audiences increasingly expect clear explanations, honest tradeoffs, and proof\u2014pushing Macro Video toward substance over polish.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Macro Video vs Related Terms<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Macro Video vs Micro Video<\/h3>\n\n\n\n<p>Micro video is short, snackable content optimized for quick consumption and frequent posting. Macro Video is the deep, foundational asset that can generate micro clips. In Video Marketing, the two work best as a system: macro for authority, micro for distribution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Macro Video vs Explainer Video<\/h3>\n\n\n\n<p>An explainer video is typically a specific format\u2014often shorter and focused on a product or concept overview. Macro Video can include explainers, but it\u2019s defined more by breadth and strategic role in Organic Marketing than by a single format.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Macro Video vs Pillar Content<\/h3>\n\n\n\n<p>Pillar content is usually discussed in written SEO contexts (comprehensive pages that anchor topic clusters). Macro Video is the video equivalent of pillar content, especially when embedded into a hub page and supported by related articles and clips.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who Should Learn Macro Video<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketers:<\/strong> to build a durable Organic Marketing engine and improve content ROI through repurposing.  <\/li>\n<li><strong>Analysts:<\/strong> to design measurement that captures assisted value, retention quality, and conversion influence.  <\/li>\n<li><strong>Agencies:<\/strong> to offer higher-impact Video Marketing strategy beyond one-off edits and isolated campaigns.  <\/li>\n<li><strong>Business owners and founders:<\/strong> to communicate category narrative and credibility efficiently, especially when budgets require content to compound.  <\/li>\n<li><strong>Developers and technical teams:<\/strong> to support implementations like video embeds, performance optimization, schema\/metadata handling, and analytics instrumentation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Summary of Macro Video<\/h2>\n\n\n\n<p>Macro Video is a strategic Video Marketing concept focused on creating comprehensive, high-value video assets that serve as foundational content. In Organic Marketing, Macro Video supports discoverability, authority, and long-term performance by addressing real audience needs with depth and clarity. Done well, it becomes the source asset for repurposing, improves customer education, and strengthens the entire content system\u2014from awareness to conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What makes a video a Macro Video?<\/h3>\n\n\n\n<p>A Macro Video is defined by its strategic scope and depth: it covers a topic thoroughly, supports long-term discovery, and can be repurposed into multiple smaller assets. Length can vary, but the intent is comprehensive value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How long should Macro Video content be?<\/h3>\n\n\n\n<p>There\u2019s no universal duration. Aim for \u201cas long as necessary, as short as possible\u201d to achieve the viewer\u2019s goal. Many Macro Video assets land in the 8\u201330 minute range, but structure and clarity matter more than runtime.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can Macro Video help with Video Marketing if we only post short-form today?<\/h3>\n\n\n\n<p>Yes. Macro Video gives your short-form system a reliable source of ideas and proof points. One strong macro asset can produce weeks of short clips while keeping your messaging consistent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does Macro Video support Organic Marketing specifically?<\/h3>\n\n\n\n<p>Macro Video supports Organic Marketing by answering evergreen questions, attracting search-aligned demand, and increasing engagement on pages where it\u2019s embedded. Over time, it can contribute to authority and conversion assistance rather than just immediate clicks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the most important metrics to track first?<\/h3>\n\n\n\n<p>Start with watch time\/retention (quality) and click-through to next steps (business action). If you embed Macro Video on your site, add page-level engagement and assisted conversion paths.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is Macro Video only for B2B?<\/h3>\n\n\n\n<p>No. B2C brands use Macro Video for product education, buying guides, and lifestyle \u201chow-to\u201d content. The key is choosing topics that customers repeatedly care about and making the video genuinely useful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do we need high production value for Macro Video to work?<\/h3>\n\n\n\n<p>You need high clarity, not necessarily high cost. Clean audio, a logical structure, good examples, and accurate information often outperform flashy editing in both Organic Marketing and Video Marketing outcomes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Macro Video is a Video Marketing approach centered on creating \u201cbig-picture\u201d video assets that do heavy lifting for your brand: they explain core ideas, establish authority, and support discovery over time. In Organic Marketing, Macro Video often takes the form of evergreen, high-context content\u2014videos that can earn search visibility, keep viewers engaged, and become foundational assets you can repurpose across channels.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1906],"tags":[],"class_list":["post-10098","post","type-post","status-publish","format-standard","hentry","category-video-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=10098"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10098\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=10098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=10098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=10098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}