{"id":10095,"date":"2026-03-28T21:29:19","date_gmt":"2026-03-28T21:29:19","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/launch-video\/"},"modified":"2026-03-28T21:29:19","modified_gmt":"2026-03-28T21:29:19","slug":"launch-video","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/launch-video\/","title":{"rendered":"Launch Video: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Video Marketing"},"content":{"rendered":"\n

A Launch Video<\/strong> is a purpose-built piece of content designed to introduce something new\u2014such as a product, feature, service, brand refresh, or campaign\u2014and move an audience from awareness to action. In Organic Marketing<\/strong>, it serves as a high-leverage asset that can be distributed across owned channels (website, email list, social profiles, community spaces) without relying on paid reach. Within Video Marketing<\/strong>, it functions as the narrative \u201canchor\u201d that other assets often derive from: short clips, teasers, demos, FAQs, and sales enablement snippets.<\/p>\n\n\n\n

A well-made Launch Video<\/strong> matters because it compresses what would otherwise take multiple touchpoints\u2014value proposition, positioning, proof, and next steps\u2014into a single, shareable experience. In modern Organic Marketing<\/strong>, where attention is scarce and trust is hard-won, a launch is not just an announcement; it\u2019s a coordinated moment that can create momentum, earn distribution, and accelerate adoption.<\/p>\n\n\n\n

\n\n\n\n

2. What Is Launch Video?<\/h2>\n\n\n\n

A Launch Video<\/strong> is a structured video created specifically to support a launch event or launch window. Its job is to communicate \u201cwhat\u2019s new,\u201d \u201cwho it\u2019s for,\u201d \u201cwhy it matters,\u201d and \u201cwhat to do next,\u201d using storytelling and visual clarity.<\/p>\n\n\n\n

At its core, the concept combines:\n– Messaging<\/strong> (positioning, differentiation, promise)\n– Demonstration<\/strong> (how it works or what changes)\n– Proof<\/strong> (credibility signals like outcomes, testimonials, data, or behind-the-scenes craft)\n– Direction<\/strong> (a clear next action)<\/p>\n\n\n\n

From a business standpoint, a Launch Video<\/strong> is not simply \u201ccontent.\u201d It\u2019s a conversion-enabling asset used across acquisition, activation, sales support, customer onboarding, and partner communication. In Organic Marketing<\/strong>, it often becomes a central piece of the launch plan because it can rank, be embedded on high-intent pages, and be repurposed into multiple formats. In Video Marketing<\/strong>, it\u2019s the campaign\u2019s flagship creative\u2014optimized for comprehension, emotion, and distribution.<\/p>\n\n\n\n

\n\n\n\n

3. Why Launch Video Matters in Organic Marketing<\/h2>\n\n\n\n

A strong Launch Video<\/strong> can create outsized impact because it aligns your narrative across channels. In Organic Marketing<\/strong>, inconsistent messaging is a common reason launches underperform: blog posts say one thing, social captions say another, and the product page reads like a different company. A launch-focused video forces clarity and creates a consistent \u201csource of truth.\u201d<\/p>\n\n\n\n

Key business value includes:\n– Faster understanding:<\/strong> Video reduces cognitive load by showing, not just telling.\n– Higher trust:<\/strong> Seeing a product in action or hearing a founder\/customer voice builds credibility.\n– Compounding distribution:<\/strong> Great launch assets get shared in communities, newsletters, and internal Slack channels\u2014classic Organic Marketing<\/strong> flywheel behavior.\n– Cross-functional alignment:<\/strong> Teams rally around a single story, improving sales conversations and support readiness.<\/p>\n\n\n\n

In competitive categories, a Launch Video<\/strong> can be a differentiator. Many brands ship features; fewer can explain them crisply and memorably. In Video Marketing<\/strong>, clarity is a competitive advantage.<\/p>\n\n\n\n

\n\n\n\n

4. How Launch Video Works<\/h2>\n\n\n\n

In practice, a Launch Video<\/strong> works as a coordinated workflow across strategy, production, distribution, and measurement.<\/p>\n\n\n\n

1) Input \/ Trigger<\/strong>\nA launch trigger can be a new product, major feature update, funding announcement, rebrand, entering a new market, or seasonal offering. The input also includes constraints: target audience, timeline, channels, and the \u201cone thing\u201d you need viewers to remember.<\/p>\n\n\n\n

2) Analysis \/ Processing<\/strong>\nYou translate product truth into audience benefit:\n– Identify the primary audience segment and their job-to-be-done.\n– Define the narrative: problem \u2192 insight \u2192 solution \u2192 proof \u2192 next step.\n– Decide what must be shown vs. said (a crucial Video Marketing<\/strong> decision).\n– Choose distribution surfaces in Organic Marketing<\/strong> (homepage, blog, YouTube-like channels, email, community posts, app onboarding).<\/p>\n\n\n\n

3) Execution \/ Application<\/strong>\nYou produce and package the video:\n– Script and storyboard to reduce ambiguity.\n– Capture product footage or real-world scenes.\n– Edit for pacing, comprehension, and brand tone.\n– Create variants (short cutdowns, vertical formats, silent-friendly versions).\n– Publish with supporting assets: landing page, transcript, and snippets.<\/p>\n\n\n\n

4) Output \/ Outcome<\/strong>\nThe output is not just views; it\u2019s measurable business movement:\n– Increased sign-ups, trial starts, demo requests, or upgrades\n– Higher time-on-page on launch pages\n– Better sales cycle efficiency due to clearer understanding\n– More branded search and direct traffic\u2014typical Organic Marketing<\/strong> signals<\/p>\n\n\n\n

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5. Key Components of Launch Video<\/h2>\n\n\n\n

A high-performing Launch Video<\/strong> typically includes these components, regardless of industry:<\/p>\n\n\n\n

Messaging and creative system<\/h3>\n\n\n\n
    \n
  • Positioning statement:<\/strong> what it is, for whom, and why now<\/li>\n
  • Single primary promise:<\/strong> the main outcome viewers should associate with the launch<\/li>\n
  • Proof points:<\/strong> metrics, customer quotes, recognizable workflows, or credible constraints (\u201cbuilt with\u2026\u201d, \u201ctested with\u2026\u201d)<\/li>\n<\/ul>\n\n\n\n

    Production process<\/h3>\n\n\n\n
      \n
    • Scriptwriting, storyboarding, shot list<\/li>\n
    • Product capture (screen recordings, UI walkthroughs) or live-action footage<\/li>\n
    • Accessibility elements: captions, readable on-screen text, audio clarity<\/li>\n<\/ul>\n\n\n\n

      Distribution and governance<\/h3>\n\n\n\n
        \n
      • Channel owners across Organic Marketing<\/strong>: web, social, email, community, SEO content<\/li>\n
      • Approval workflow: brand, legal (if needed), product accuracy, stakeholder alignment<\/li>\n
      • Asset library: master file, cutdowns, thumbnails, transcripts, and version tracking<\/li>\n<\/ul>\n\n\n\n

        Measurement and feedback loop<\/h3>\n\n\n\n
          \n
        • Analytics plan: what success looks like (awareness, activation, conversion)<\/li>\n
        • Qualitative feedback: sales\/support notes, comment sentiment, user interviews<\/li>\n
        • Iteration plan: refine hooks, titles, thumbnails, and landing page placement<\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          6. Types of Launch Video<\/h2>\n\n\n\n

          \u201cTypes\u201d are less about formal categories and more about launch context and audience intent. Common distinctions include:<\/p>\n\n\n\n

          1) Product or feature Launch Video<\/h3>\n\n\n\n

          Focused on capability and workflow. Often uses screen capture, before\/after, and use-case framing.<\/p>\n\n\n\n

          2) Brand or positioning Launch Video<\/h3>\n\n\n\n

          Centered on story, mission, and differentiation. Often more cinematic and emotion-led, still grounded in a clear next step.<\/p>\n\n\n\n

          3) Event or announcement Launch Video<\/h3>\n\n\n\n

          Used for conferences, webinars, live streams, or coordinated release days. Designed for maximum shareability.<\/p>\n\n\n\n

          4) Customer-led Launch Video<\/h3>\n\n\n\n

          Anchored by a user story or case study. Strong for Organic Marketing<\/strong> because it carries built-in credibility and social proof.<\/p>\n\n\n\n

          5) Internal\/partner Launch Video<\/h3>\n\n\n\n

          Not public-facing, but important: enables sales teams, partners, and customer success to communicate the launch consistently.<\/p>\n\n\n\n

          \n\n\n\n

          7. Real-World Examples of Launch Video<\/h2>\n\n\n\n

          Example 1: SaaS feature release for existing users<\/h3>\n\n\n\n

          A B2B SaaS company ships a major workflow upgrade. The Launch Video<\/strong> lives inside the app dashboard, on the release notes page, and in an email announcement\u2014classic Organic Marketing<\/strong> distribution. In Video Marketing<\/strong> terms, the video prioritizes \u201cwhat changed\u201d and \u201chow to use it today,\u201d leading to faster adoption and fewer support tickets.<\/p>\n\n\n\n

          Example 2: Direct-to-consumer product drop<\/h3>\n\n\n\n

          A DTC brand launches a limited-edition product. The Launch Video<\/strong> highlights the problem, the design story, and real usage shots, then drives to a waitlist page. The brand repurposes the hero edit into short vertical clips for social and community posts, turning Video Marketing<\/strong> into sustained Organic Marketing<\/strong> reach through shares and saves.<\/p>\n\n\n\n

          Example 3: B2B services firm introducing a new offering<\/h3>\n\n\n\n

          A consultancy launches a productized service package. The Launch Video<\/strong> explains who it\u2019s for, typical timelines, and outcomes, then addresses objections (risk, pricing model, process). Embedded on the offering page, it increases qualified inquiries by pre-filtering prospects\u2014an efficient Organic Marketing<\/strong> outcome that saves sales time.<\/p>\n\n\n\n

          \n\n\n\n

          8. Benefits of Using Launch Video<\/h2>\n\n\n\n

          A Launch Video<\/strong> can improve performance and efficiency across the funnel:<\/p>\n\n\n\n

            \n
          • Higher conversion rates:<\/strong> Viewers often understand value faster when they can see the solution.<\/li>\n
          • Lower acquisition costs over time:<\/strong> Strong organic distribution and evergreen placement reduce reliance on paid campaigns.<\/li>\n
          • Better sales enablement:<\/strong> Reps can send one canonical asset that answers common questions consistently.<\/li>\n
          • Improved onboarding and retention:<\/strong> Feature launches that include clear \u201chow to\u201d reduce churn caused by underutilization.<\/li>\n
          • More efficient content repurposing:<\/strong> One shoot can generate weeks of Video Marketing<\/strong> assets for Organic Marketing<\/strong> channels.<\/li>\n
          • Stronger brand memory:<\/strong> Launch narratives create recall beyond the initial announcement window.<\/li>\n<\/ul>\n\n\n\n
            \n\n\n\n

            9. Challenges of Launch Video<\/h2>\n\n\n\n

            Even experienced teams run into predictable issues with a Launch Video<\/strong>:<\/p>\n\n\n\n

              \n
            • Message bloat:<\/strong> Too many features, too many audiences, too many claims\u2014resulting in a video that feels unclear.<\/li>\n
            • Overproduction vs. speed:<\/strong> Launch timelines are real; perfection can delay release past the moment of relevance.<\/li>\n
            • Distribution gaps:<\/strong> Great creative fails if it\u2019s not embedded into the right Organic Marketing<\/strong> surfaces (homepage modules, product pages, email sequences).<\/li>\n
            • Measurement limitations:<\/strong> Video influence can be indirect (assisted conversions), making attribution imperfect.<\/li>\n
            • Compliance and accuracy:<\/strong> For regulated industries, claims, testimonials, and demonstrations must be carefully vetted.<\/li>\n
            • Format mismatch:<\/strong> A single cut may not work across channels; Video Marketing<\/strong> requires intentional versions (horizontal\/vertical, long\/short, with\/without sound).<\/li>\n<\/ul>\n\n\n\n
              \n\n\n\n

              10. Best Practices for Launch Video<\/h2>\n\n\n\n

              Start with one audience and one job-to-be-done<\/h3>\n\n\n\n

              Define the primary viewer and what success looks like for them. A Launch Video<\/strong> that tries to satisfy everyone often persuades no one.<\/p>\n\n\n\n

              Lead with the \u201cwhy it matters,\u201d then show the \u201chow\u201d<\/h3>\n\n\n\n

              Hooks should emphasize outcomes, not internal product language. Then quickly demonstrate the experience.<\/p>\n\n\n\n

              Script for clarity and edit for pace<\/h3>\n\n\n\n

              Reduce jargon. Use short sentences. Remove anything that doesn\u2019t support the central promise. In Video Marketing<\/strong>, tight editing is strategy, not aesthetics.<\/p>\n\n\n\n

              Design for silent viewing and accessibility<\/h3>\n\n\n\n

              Include captions, readable typography, and strong visual storytelling. Accessibility also improves comprehension, especially in Organic Marketing<\/strong> social feeds.<\/p>\n\n\n\n

              Build a distribution map before production<\/h3>\n\n\n\n

              Decide where the Launch Video<\/strong> will live permanently (e.g., feature page, homepage, onboarding) and where it will spike temporarily (email, community posts).<\/p>\n\n\n\n

              Repurpose deliberately<\/h3>\n\n\n\n

              Plan cutdowns and derivatives: teaser, demo snippet, FAQ clip, founder quote, customer proof. This turns one Launch Video<\/strong> into a scalable Organic Marketing<\/strong> engine.<\/p>\n\n\n\n

              Review with cross-functional stakeholders<\/h3>\n\n\n\n

              Product accuracy, brand tone, and support readiness matter. Catch misstatements before they become public.<\/p>\n\n\n\n

              \n\n\n\n

              11. Tools Used for Launch Video<\/h2>\n\n\n\n

              A Launch Video<\/strong> is supported by a stack of workflows more than any single tool. Common tool categories include:<\/p>\n\n\n\n

                \n
              • Video production tools:<\/strong> script docs, storyboarding, screen recording, editing, captioning, and versioning<\/li>\n
              • Digital asset management:<\/strong> organizing masters, cutdowns, thumbnails, and transcripts for reuse across Video Marketing<\/strong><\/li>\n
              • Content management systems:<\/strong> embedding video on launch pages, product pages, and blog posts for Organic Marketing<\/strong><\/li>\n
              • Email and marketing automation:<\/strong> launch sequences, onboarding drips, behavioral follow-ups<\/li>\n
              • CRM systems:<\/strong> tracking influenced pipeline, attribution notes, and sales usage<\/li>\n
              • Analytics tools:<\/strong> traffic sources, engagement, conversion paths, cohort behavior<\/li>\n
              • SEO tools:<\/strong> keyword research for the launch page, on-page optimization checks, and performance monitoring<\/li>\n
              • Reporting dashboards:<\/strong> combining video engagement with site conversion and product activation metrics<\/li>\n<\/ul>\n\n\n\n
                \n\n\n\n

                12. Metrics Related to Launch Video<\/h2>\n\n\n\n

                To evaluate a Launch Video<\/strong>, tie metrics to the job it\u2019s meant to do. Useful metrics include:<\/p>\n\n\n\n

                Engagement and attention (top\/mid funnel)<\/h3>\n\n\n\n
                  \n
                • View count (contextual, not standalone)<\/li>\n
                • Watch time and average percentage viewed<\/li>\n
                • Drop-off points (where viewers lose interest)<\/li>\n
                • Rewatches, saves, shares, and comments (strong Organic Marketing<\/strong> distribution signals)<\/li>\n<\/ul>\n\n\n\n

                  Website and SEO impact<\/h3>\n\n\n\n
                    \n
                  • Click-through rate from the video placement to key pages<\/li>\n
                  • Time on page and scroll depth for pages embedding the Launch Video<\/strong><\/li>\n
                  • Growth in branded search or direct traffic during\/after launch (often correlated with effective Video Marketing<\/strong>)<\/li>\n<\/ul>\n\n\n\n

                    Conversion and adoption<\/h3>\n\n\n\n
                      \n
                    • Email sign-ups, waitlist joins, trial starts, demo requests<\/li>\n
                    • Activation rate (users reaching the \u201caha\u201d moment)<\/li>\n
                    • Feature adoption and retention for feature releases<\/li>\n<\/ul>\n\n\n\n

                      Sales and efficiency<\/h3>\n\n\n\n
                        \n
                      • Sales cycle length changes<\/li>\n
                      • Demo-to-close rates (when video is used consistently)<\/li>\n
                      • Support ticket volume related to \u201chow does this work?\u201d<\/li>\n<\/ul>\n\n\n\n
                        \n\n\n\n

                        13. Future Trends of Launch Video<\/h2>\n\n\n\n

                        Launch Video<\/strong> is evolving as audiences, platforms, and measurement constraints change:<\/p>\n\n\n\n

                          \n
                        • AI-assisted pre-production:<\/strong> faster scripting, storyboarding, and localization\u2014while human judgment remains critical for positioning and brand nuance.<\/li>\n
                        • Personalization at scale:<\/strong> modular edits that swap industry examples, role-based hooks, or localized CTAs without reshooting everything.<\/li>\n
                        • Interactive and shoppable experiences:<\/strong> more launches will blur the line between viewing and acting (especially for consumer products).<\/li>\n
                        • Privacy-aware measurement:<\/strong> as tracking becomes more limited, teams will rely more on blended metrics, experiments, and modeled lift\u2014particularly in Organic Marketing<\/strong> contexts.<\/li>\n
                        • Short-form-first launch stacks:<\/strong> many brands will design the core narrative to work as a sequence of short videos, then compile into a longer hero cut for the website.<\/li>\n
                        • Creator and community-driven launches:<\/strong> partnerships and UGC-style cuts will increasingly complement traditional brand-led Video Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n
                          \n\n\n\n

                          14. Launch Video vs Related Terms<\/h2>\n\n\n\n

                          Launch Video vs Product Demo Video<\/h3>\n\n\n\n

                          A product demo video focuses on showing how a product works, often in detail. A Launch Video<\/strong> may include demo elements, but it also carries the launch narrative: why now, who it\u2019s for, and what changed. In Organic Marketing<\/strong>, the launch asset is usually more story-driven and broadly shareable.<\/p>\n\n\n\n

                          Launch Video vs Explainer Video<\/h3>\n\n\n\n

                          An explainer video teaches a concept or describes a product category and is often evergreen. A Launch Video<\/strong> is tied to a specific release moment and typically has a sharper CTA aligned to the launch window (join, upgrade, request access).<\/p>\n\n\n\n

                          Launch Video vs Teaser\/Trailer<\/h3>\n\n\n\n

                          A teaser is designed to create curiosity and anticipation with minimal detail. A Launch Video<\/strong> is the payoff: it answers questions, shows proof, and drives action. In Video Marketing<\/strong>, teasers are supporting assets; the launch piece is the central conversion asset.<\/p>\n\n\n\n

                          \n\n\n\n

                          15. Who Should Learn Launch Video<\/h2>\n\n\n\n
                            \n
                          • Marketers:<\/strong> to coordinate Organic Marketing<\/strong> distribution, align messaging, and drive measurable adoption.<\/li>\n
                          • Analysts:<\/strong> to design tracking plans that connect video engagement to downstream outcomes.<\/li>\n
                          • Agencies:<\/strong> to standardize launch frameworks and deliver repeatable results across clients.<\/li>\n
                          • Business owners and founders:<\/strong> to communicate vision and differentiation clearly, especially when budgets are limited and Organic Marketing<\/strong> must do more work.<\/li>\n
                          • Developers and product teams:<\/strong> to understand how product changes are communicated, reducing misalignment between what\u2019s built and what\u2019s promised in Video Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n
                            \n\n\n\n

                            16. Summary of Launch Video<\/h2>\n\n\n\n

                            A Launch Video<\/strong> is a strategic Video Marketing<\/strong> asset built to introduce something new and move audiences toward a clear next step. It matters because it clarifies positioning, accelerates understanding, and creates a reusable content foundation. In Organic Marketing<\/strong>, it becomes a distribution-friendly centerpiece across web, email, social, community, and onboarding\u2014supporting both awareness and adoption with one coherent narrative.<\/p>\n\n\n\n

                            \n\n\n\n

                            17. Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                            What makes a Launch Video effective?<\/h3>\n\n\n\n

                            An effective Launch Video<\/strong> is audience-specific, outcome-led, and proof-backed. It quickly explains why the launch matters, demonstrates the experience, and ends with a clear CTA.<\/p>\n\n\n\n

                            How long should a Launch Video be?<\/h3>\n\n\n\n

                            Most perform well between 60\u2013120 seconds for broad distribution, with longer versions (2\u20135 minutes) used on high-intent pages or for complex B2B offerings. The best length is \u201cas long as needed, as short as possible.\u201d<\/p>\n\n\n\n

                            Where should I use a Launch Video in Organic Marketing?<\/h3>\n\n\n\n

                            Common placements include the homepage, the primary launch landing page, relevant blog posts, email announcements, community posts, and product onboarding surfaces. In Organic Marketing<\/strong>, permanent placement on high-intent pages often delivers the most compounding value.<\/p>\n\n\n\n

                            How does Launch Video fit into a Video Marketing strategy?<\/h3>\n\n\n\n

                            In Video Marketing<\/strong>, the Launch Video<\/strong> is typically the hero asset. From it, you derive cutdowns, vertical clips, quote snippets, FAQs, and tutorial segments that extend reach and reinforce the message over time.<\/p>\n\n\n\n

                            What should the call-to-action be for a Launch Video?<\/h3>\n\n\n\n

                            Match the CTA to launch maturity and audience intent: join a waitlist, start a trial, request a demo, upgrade now, or read the release notes. Avoid multiple competing CTAs unless the video is segmented.<\/p>\n\n\n\n

                            How do I measure ROI when attribution is messy?<\/h3>\n\n\n\n

                            Use a mix of direct conversions (clicks, sign-ups), assisted indicators (time on page, return visits, branded search), and experiments (A\/B placement tests on pages). This blended approach is especially important for Organic Marketing<\/strong> measurement.<\/p>\n\n\n\n

                            Can a Launch Video be evergreen?<\/h3>\n\n\n\n

                            Yes. While the announcement moment is time-bound, many Launch Video<\/strong> assets remain effective when embedded on product pages or onboarding flows\u2014especially if they focus on the enduring value, not just the date-specific news.<\/p>\n","protected":false},"excerpt":{"rendered":"

                            A **Launch Video** is a purpose-built piece of content designed to introduce something new\u2014such as a product, feature, service, brand refresh, or campaign\u2014and move an audience from awareness to action. In **Organic Marketing**, it serves as a high-leverage asset that can be distributed across owned channels (website, email list, social profiles, community spaces) without relying on paid reach. Within **Video Marketing**, it functions as the narrative \u201canchor\u201d that other assets often derive from: short clips, teasers, demos, FAQs, and sales enablement snippets.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1906],"tags":[],"class_list":["post-10095","post","type-post","status-publish","format-standard","hentry","category-video-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=10095"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/10095\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=10095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=10095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=10095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}