The best methods for tracking keyword performance include monitoring keyword rankings, organic traffic, click-through rates, impressions, conversions, and page performance over time using tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, and Ubersuggest. For effective SEO reporting, businesses should combine keyword trends, traffic growth, backlink data, and ranking improvements into regular weekly or monthly reports, helping identify successful strategies, measure progress, and find areas that need further optimization.